eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection – Details, episodes & analysis

Welcome to another episode of eCommerce Fastlane. Today, our guest is Alexia Dubois, The Founder & Owner of Amour.

Amour is a brand that’s making a splash by bringing high-quality European children’s clothing to American families.

Alexia’s journey is fascinating. She worked for big names like Cartier and Tommy Hilfiger, where she led important projects and global campaigns. But when she moved to the U.S., she noticed something was missing in the children’s clothing market. That’s what inspired her to start Amour.

In this episode, we’ll dive into Alexia’s story, from her corporate jobs to starting her own business. We’ll explore the challenges she faced and what she learned about bringing European fashion trends to American customers. Alexia is passionate about quality, ethics, and sustainability, and we’ll hear how she keeps these values at the heart of her business.

We’ll also talk about some practical stuff, like how to build a community around your brand, balancing online and in-store sales, and growing a business while staying true to sustainable practices. Whether you’re into fashion, running an online store, or just curious about how to make a business more eco-friendly, you’ll find something interesting here.

So, let’s jump in and get inspired by Alexia’s amazing story and her practical advice for succeeding in the world of online shopping.

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

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For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

Welcome to another episode of eCommerce Fastlane. Today, We have a special guest, Keri McGhee, the CMO of Attentive.

In this episode, we'll delve into Attentive's innovative use of AI to enhance customer retention and drive revenue growth, especially during crucial periods like Black Friday and Cyber Monday.

We'll explore how Attentive's mobile-first approach, using phone numbers as unique identifiers, empowers brands to deliver tailored messaging and improve the shopping experience. Keri will share success stories, including the impressive growth of wellness brand Ollie, and discuss the robust compliance and security standards that set Attentive apart. Plus, we'll uncover the rich resources available for marketers, from webinars to case studies, and the exciting new integrations within the Shopify ecosystem.

Stay tuned as we dive into how Attentive's AI tools are helping brands personalize communication, boost ROI, and navigate the evolving landscape of data privacy and increasing acquisition costs. Whether you're a big brand or a mid-market business, this episode is packed with insights to help you make the most of SMS marketing. Let's get started!

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

• Twitter
• LinkedIn
• Facebook

For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

Welcome to another episode of eCommerce Fastlane. Today, we have the pleasure of hosting Debbie Pearce, the Founder and CEO of CartStars, an exclusive, invitation-only community tailored for top leaders in ecommerce and retail.

In this episode, Debbie shares her inspiring journey to the United States and how her experiences have profoundly influenced her approach to leadership, a story that will surely inspire and motivate you. With a focus on servant leadership, Debbie emphasizes the importance of understanding and addressing the real needs of her community.

CartStars began as in-person gatherings and has since evolved into a thriving online platform, enabling members to connect and collaborate anytime. In our conversation, we discuss the unique ways CartStars facilitates knowledge sharing and mutual learning among its members. Debbie explains their rigorous process for vetting new technologies and forging trustworthy partnerships.

This episode is a treasure trove of valuable insights for anyone in the ecommerce sector, technology enthusiasts, or those looking to build their own impactful communities. It’s a source of information that will empower you in your journey.

Join us as we explore the world of CartStars and uncover how the power of real connections and shared knowledge can drive success!

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

• Twitter
• LinkedIn
• Facebook

For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

In today’s Shopify ecommerce podcast, my guest is Akhilesh Srivastava the Founder and CEO from Fenix Commerce. They are a SaaS platform that helps eCommerce retailers provide an amazon like delivery experience.

Consumer expectations around shipping are changing. The number one reason consumers don’t buy from your Shopify store is related to shipping. In order to gain material advantage retailers need to provide fast, cheap and on-time shipping options.

To help Shopify brands deliver a better customer experience Fenix Commerce have built an ecommerce delivery operations system that utilizes upstream data and AI to optimize shipping operations, costs and delivery dates based on real-time product, inventory, customer and carrier info. This allows brands to deliver a superior pre and post-purchase shipping experience while increasing customer satisfaction. It turns shipping from a cost-center to a profit-center all while helping brands see a 17% increase in conversion and an 8% reduction in shipping costs.

Profitably GROW and SCALE your Shopify store with the resources mentioned in today's ecommerce podcast episode.

CLICK HERE > eCommerceFastlane.com or eCommerceFastlanePodcast.com

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In today’s Shopify ecommerce podcast, my guest is Adam Robinson, the CEO and Co-Founder of GetEmails. 

Their platform identifies 45% of your anonymous Shopify store traffic and sends you deliverable email addresses of those people that didn’t purchase or fill out a form on your website. You then clone your welcome sequence from our email service provider and change the title of the first email to "Thank you for visiting (your brand name here).

With extremely high open and click-through rates, this will be your highest-ROI channel. 

Profitably GROW and SCALE your Shopify store with the resources mentioned in today's ecommerce podcast episode.

CLICK HERE > eCommerceFastlane.com or eCommerceFastlanePodcast.com

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In today’s Shopify ecommerce podcast, my guest is Judith Zhu, a Product Marketing Manager from Yotpo.

Yotpo is an ecommerce marketing platform with advanced solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing. I’ve had the pleasure over the years to have Yotpo on the show to share specifically how Shopify brands are winning with their platform.

Today will not disappoint as eCommerce Fastlane is the exclusive podcast to share the next and exciting iteration with Subscriptions by Yotpo!

Profitably GROW and SCALE your Shopify store with the resources mentioned in todays ecommerce podcast episode.

CLICK HERE > eCommerceFastlane.com or eCommerceFastlanePodcast.com

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In today’s Shopify ecommerce podcast, my guest is Brian Sierakowski the General Manager of Baremetrics.

Baremetrics is the leading provider of subscription analytics and insights for Shopify Partners and App Developers.

When building a Shopify app, developers need to understand their performance: what’s working, and where they need to improve. Baremetrics makes it easy by automatically calculating over 26 key metrics related to churn, retention, acquisition, and conversion. With Baremetrics, app founders can answer questions like “What plans have the longest life with my customers? When do you customers usually churn in subscriptions?” instantly and without the headache of spreadsheets.

Baremetrics is a pioneer in the space of subscription analytics, and the only one with a Shopify Partners integration. Their team is obsessed with helping app developers get more from their data and grow faster.

Profitably GROW and SCALE your Shopify store with the resources mentioned in todays ecommerce podcast episode.

CLICK HERE > eCommerceFastlane.com or eCommerceFastlanePodcast.com

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In today’s Shopify ecommerce podcast, my guest is Ajay Bam the CEO and Co-Founder from Vyrill.

They are a video commerce platform that helps Shopify brands and retailers increase revenue and find new customers by leveraging authentic video reviews, how-to, unboxing UGC videos and branded video for insights and commerce, powered by in-video search.

Video reviews have now become the number one way to drive conversation for a brand. Over 85% of shoppers say that they watch videos before they shop and it improves their brand trust by 20X, because shoppers can see the product, person and emotions in the video. Shoppers trust other customers when it comes to opinions during the purchase experience than branded videos.

Billions of consumers consume and create videos on 30+ platforms in 89 languages. A brand like Nike, L’oreal, or BMW have 15M+ videos posted on one social media platform like Youtube, 90% of which are fan videos. However, brands and retailers don’t have the backend capacity to parse through millions of user-generated video content (UGVC) or fan videos to showcase the best videos to serve their shoppers. 

Vyrill recently launched its Shopify app that helps Shopify store owners deliver on their 3 most important KPIs - customer acquisition, page engagement, and revenue.

Profitably GROW and SCALE your Shopify store with the resources mentioned in today's ecommerce podcast episode.

Have any questions or comments about this episode? You can reach us at [email protected] or through any of our social channels. We love hearing from our listeners!

Looking to profitably grow and scale revenue for your Shopify store? Click here eCommerceFastlane.com for the latest strategies.

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In today’s Shopify ecommerce podcast, my guest is Krishna Subramanian the CEO and Co-Founder of Captiv8.  They are a full-service influencer marketing solution that helps drive real effective results from authentic influencer branded content.  This is a great conversation with tons of learnings for Shopify brands how authentic content drives results.

Profitably GROW and SCALE your Shopify store with the resources mentioned in todays ecommerce podcast episode.

CLICK HERE > eCommerceFastlane.com or eCommerceFastlanePodcast.com

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In today’s Shopify ecommerce podcast, my guest is Vishnu Vankayala the Co-Founder and CEO of CustomerLabs. They are a customer data platform, referred to as a CDP, that helps Shopify marketers understand their customers better and assists with the strategies and tactics to double revenue.

Profitably GROW and SCALE your Shopify store with the resources mentioned in todays ecommerce podcast episode.

CLICK HERE > eCommerceFastlane.com or eCommerceFastlanePodcast.com

Hosted on Acast. See acast.com/privacy for more information.