eCommerce MasterPlan – Details, episodes & analysis

Wizz Selvey is a powerhouse with a constant stream of ideas and insight (that’s what her clients say!).

Wizz helps brands navigate the retail space in the UK, helping them standout, build brand awareness and grow through both DTC sales AND selling through retail partners. Wizz and I have been sharing tips on LinkedIn for AGES so it’s great to finally be able to chat – AND to bring that chat to all of you. 

Hit PLAY to hear: 

• The importance of understanding the retail landscape 
• Why you need to diversify your channels 
• Building strong relationships with your retailers 
• How adaptability can help sustain your growth 
• Integrating your retail and DTC strategies 
• And why patience and persistence are key 

Key timestamps to dive straight in: 

[05:26] Diversifying sales channels can boost profits.  

[08:48] Strategic approach to retail distribution takes time. 

[12:13] Proving customer demand is crucial for buyers. 

[15:42] Continual awareness building for successful sales process. 

[18:56] Plan launch strategies and drive consumer awareness. 

[21:56] Retail takes time, but offers opportunity. 

[23:18] Listen to Wizz’s Top Tips! 

Full episode notes here: https://ecmp.info/506

Doofinder - Start Your Free Trial >>> https://ecmp.info/doofinder

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Stuart Davis is the co-founder, CEO, and everything else!! at Dubs – a footwear brand on a mission to disrupt the kids’ shoe industry.

They’re clearly having an impact as (at the time of recording) they’ve just been shortlisted for FOUR awards at the Drapers Footwear Awards!! Launched in 2022 they’re selling via their Shopify store and stockist network. 

Hit PLAY to hear: 

• Fixing a personal problem with a global solution 
• Sustainability as a journey 
• Providing education and making a cultural impact 
• Having big visions for the future 
• Embracing continuous improvement 

Key timestamps to dive straight in: 

[04:13] Friends cope with job loss, create sustainable sneakers. 

[08:58] Designing sustainable shoes with circularity in mind. 

[11:40] Sustainability professor's advice: focus on continuous improvement. 

[15:06] Wishing for more time to grow brand. 

[18:30] Listen to Stuart’s Top Tips! 

Full episode notes here: https://ecmp.info/505

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Janis Thomas is the Managing Director at Look Fabulous Forever, the innovative cosmetics and skincare brand designed to meet the needs of older women. They’re a UK DTC brand selling globally to a customer base often ignored by the DTC world, who they’re serving via a Magento site. Founded in 2013, Janis has been driving the growth strategy for just over 4 years, they’re currently doing millions a year, and working towards double figure millions. 

Hit PLAY to hear: 

• The importance of public speaking in business 
• Why you need to overcome your fear of public speaking 
• Where to start your speaking journey 
• Practical tips to prepare for your speaking gig 
• Crafting your message and practicing your delivery 

Key timestamps to dive straight in: 

[04:22] Public speaking requires practice and training. 

[07:06] Start with your passion, genuine enthusiasm, expertise not necessary. 

[11:49] Network at events, build LinkedIn profile. 

[15:15] Prepare, know your content, pitch confidently. 

[17:01] Structure helps, no script, rehearse after drafting. 

[21:23] Prepare for presentation with personal methods/questions. 

[22:50] Understanding what audience and organizer want is key. 

[34:13] Prepare answers, involve audience, prime for questions. 

[35:23] Listen to Janis’ Top Tips! 

Full episode notes here: https://ecmp.info/496

Contact SHOPLINE >>> https://ecmp.info/shopline

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Bert Beagley-Brown is the founder and Managing Director at TOG Knives a UK brand that designs & sells premium kitchen knives, batch-produced in the Samurai sword capital of Japan.

Selling via their WordPress store they’ve just run a second hugely successful crowdfunding campaign.

Founded in 2015 they now do £700,000 a year having grown 4.9x since 2019.

Learn more about Klaviyo >> https://ecmp.info/klaviyo

Yoast SEO, available on Shopify and WordPress for WooCommerce >> https://ecmp.info/yoast

Learn more about the Nibble AI negotiation chatbot >> https://ecmp.info/nibble

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Colin McIntosh is the founder and CEO at Sheets and Giggles, selling sheets, mattresses, comforters and covers via their Shopify store and Amazon, from the USA to the world.

It all started in 2018 with a crowdfunding launch, in the first 12 months they hit $1m in sales, and within 2 years hit $1m a month; AND they’ve just been named number 309 on the Inc 5000 list of the fastest growing companies in America.

We're discussing the marketing strategies he's using to double his sales every year.

And they are NOT what you expect...

Learn more about Klaviyo >> https://ecmp.info/klaviyo

Yoast SEO, available on Shopify and WordPress for WooCommerce >> https://ecmp.info/yoast

Learn more about the Nibble AI negotiation chatbot >> https://ecmp.info/nibble

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Giuseppe Baidoo is the founder and CEO at Gusto an award-winning DTC snack brand.

Based in the UK they sell their food-waste-fighting products via wholesale and their Shopify store, and recently secured a listing in Selfridges!

Founded in 2018 they soft-launched in 2021 to test the market and learn more about the customers, and this year are targeting sales of 58,000 units.

We're talking about

• slow startup launches,
• customer research,
• accelerating the growth plans,
• wholesaling.

Get all the links and resources we mention at eCommerceMasterPlan.com

We’re revisiting the story of a past guest. Yes I’ve been looking back through our past episodes to find a few guests I’d just LOVE to find out what’s been going on with.

Mark Liddington is the Chief Operating Officer at Needle & Thread, a fashion retailer selling via their own ShopifyPlus website from the UK to the world.

They also sell through outlets such as Selfridges, Harrods, Zalando and others.

Needle and Thread launched in 2013, eCommerce sales doubled during the pandemic, and they are on track for over £20 million in sales through all channels this year.

We first chatted to Mark from Needle and Thread Just before the pandemic hit in March 2020 (episode 262).

Listen for updates on:

• how they survived the pandemic, and lessons learnt
• their increased focus on sustainability
• team, marketing, 3PLs and more

Get all the links and resources we mention at eCommerceMasterPlan.com

Marc Bucci launched his Shopify store Social Socks this summer with a BIG goal… to improve sustainability globally and raise £1 million for charity.

Listen in to find out

• why socks!?
• how he's baked in sustainability from day one, into everything
• why F2F selling is key to his success
• some excellent plans for future growth

Get all the links and resources we mention at eCommerceMasterPlan.com

We’re doing something a little different this episode.

I was lucky enough to be invited to host a panel session at Brightpearl by Sage’s Peak Season Summit.

And it was so insightful I asked them if we could share with all of you too. And they said yes! Thanks Brightpearl!

The discussion is titled “Top 10 Holiday Season Setbacks (And How To Avoid Them)” and six panellists (including one of our past guests Dan from Lovepop) gave SO MUCH practical advice it was a real pleasure to chair the session.

Get all the links and resources we mention at eCommerceMasterPlan.com

Sarah Vilenskiy is the Founder and CEO at Blossom Essentials, a line of clean and non-toxic hydration products directly addressing chronic dry and irritated skin problems.

Founded in 2020 they sell on Shopify from the USA to the world. They are experiencing 300% growth and are on track to hit $1.4m this year.

Sarah explains how they're driving such growth in year 3 including

• team structure
• customer services and 3PLs
• finding the right subscription software
• ads - TikTok, Facebook, Instagram

A tip-packed episode!

Get all the links and resources we mention at eCommerceMasterPlan.com