International Institute Of Digital Marketing™ – Details, episodes & analysis
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International Institute Of Digital Marketing™
International Institute Of Digital Marketing™
Frequency: 1 episode/1d. Total Eps: 575

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Apple Podcasts
🇩🇪 Germany - marketing
06/05/2025#80🇨🇦 Canada - marketing
31/12/2024#73
Spotify
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See all- https://www.canva.com/
1031 shares
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4093 shares
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15 shares
- https://www.facebook.com/ 
2 shares
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See allScore global : 38%
Publication history
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COMMUNITY MANAGER VS. SOCIAL MEDIA MANAGER : WHICH HIRE IS RIGHT FOR YOUR BUSINESS?
vendredi 15 juillet 2022 • Duration 01:58
#socialmediamanager #communitymanager #business #marketing
Many of you are growing your team, and have figured out the importance of hiring the correct person for the correct job.
Hiring for the wrong position when it comes to a #communitymanageand/or #socialmediamanagercan be detrimental.
Hi, i’m cally, from the international institute of digital #marketing. Let’s break down both of these roles so you can make sure you hire right the first time.
Identifying the difference is as easy as answering one simple question:
Who is your [social media/community] manager talking to?
If you can’t define who your new hire is talking to, chances are that position is not well defined, and it should be fleshed out a little more.
#socialmediamanagers and #communitymanages both strive to provide a human element to a company’s online presence and can often use the same social media platform to do so… but when push comes to shove, they speak to entirely different groups.
#socialmediamanagers speak to an audience on behalf of your company…
An audience as a specific group of people who are targeted recipients of your message.
#communitymanages, on the other hand, speak to… well… your community!
A community is “a specific group of people who have developed relationships around a strong common interest.”
Let’s dive a little deeper into this, shall we?
#communitymanages: what they doA #communitymanage’s main function is to create a healthy environment for members to connect with each other and facilitate, strengthen, and those relationships. Their job isn’t to directly broadcast #marketing messages, but to help members talk to each other.
What a #socialmediamanager does#socialmediamanagers specialize creating a strong online presence for a brand by creating, distributing, and curating engaging content for an audience. Their main role is to connect with customers and potential customers and offer some sort of value in return for the members’ attention.
For more information, visit www.iidm.world
#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute
THE 3-STEP EMAIL MARKETING SET UP PLAN
mercredi 13 juillet 2022 • Duration 01:38
#emailmarketing #strategy
Hi, i’m cally, from the international institute of digital marketing.
Here are some tactical #emailmarketing tips and tricks.
Step 1 – understand #emailmarketing #strategyEach email we send has one of five purposes:
● Indoctrinate – teach them who you are
● Engage – get them to buy
● Ascend – get them to buy more
● Segment – learn what they want to buy next
● Reengage/win back – bring them back
These are the 5 stages to a solid #emailmarketing #strategyand this is absolutely where you must start.
Step 2 – learn how to approach writing high-converting emailsNow you have a grasp on the five stages of #emailmarketing, but when it comes to actually writing the…
● Subject lines
● Body copy
● And landing pages for those emails
… you need to understand the responsibilities of each element of an email.
Break down your method for writing high-converting emails by focusing on the “job responsibilities” of each element in that email.
A lot of emails fail because the email marketer doesn’t understand the job of each part of an email.
Step 3 – learn the emotional triggers that increase email click-through rateNow that you’re getting those emails opened — you need to get the click.
Each email we send contains one or more of these principles of persuasion.
● Gain
● Logic
● Fear
● Scarcity
These principles of persuasion can be applied anywhere you want people to take action and they’re sure to get more clicks from email.
For more information, visit www.iidm.world
#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute
4 TYPES OF HIGHLY EFFECTIVE BLOG POSTS
mardi 14 juin 2022 • Duration 02:29
#blogpost #socialmedia #marketing
Blog posts are one of the most effective tools when it comes to content marketing. That being said, there are many different types of blog posts and not all of them are guaranteed to convert reader to customer.
Hi, i’m cally, from the international institute of digital marketing. Let’s talk about the 4 most effective types of blog posts.
1: original research posts
People go nuts for original research. They read it, share it, interact with it—it’s the content holy grail.
However, it’s hands down the most difficult and time consuming to produce. It’s a huge undertaking, but one of the most fruitful pieces of content you can produce today. Not only will you build up anticipationfrom the people who took part in research, but your posts will get cited, get oodles of backlinks, and likely show up in presentations years after the original research went live (even if it’s out of date).
2: checklist posts
Who doesn’t want to go through a piece of content that tells them exactly what to do and, if they follow it, they have a deliverable?
This instantly makes your content actionable for your audience and once they’ve taken one action and gotten over any level of doubt in your brand or self-doubt in themselves, they’ll take another action.
Posts like, “5 copywriting elements you should test”, “10-point blog post audit”, “15-point landing page checklist”, etc.… are all checklist style posts that generate a deliverable at the end.
3: pillar posts
A piece of pillar content is your thesis—it’s why you exist; it separates you from everyone else out there.
Pillar content is your evergreen content that becomes your backlink magnet and an amazing way to help you create derivative work for future posts.
These posts are normally huge and should be accompanied by a pdf download so people can read it later.
4: content aggregator posts
Who doesn’t have a folder full of email, ad, social, and landing page swipe files?
The fact is, we tend to emulate (even when we shouldn’t). It’s much harder to start with a blank page/canvas.
Swipe files that show examples of great instagram video ads with commentary are a great device to help inspire your audience and get those creative juices flowing.
Even better, this type of content is super shareable and will benefit from backlinks and social traffic.
For more information, visit www.iidm.world
#contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute
Three ways to Attract Customers of Expert Sellers
lundi 6 décembre 2021 • Duration 02:20
Veterinarians Need to Learn Digital Marketing now and why?
lundi 6 décembre 2021 • Duration 02:12
Three Basic Elements of Digital Marketing Strategy
lundi 6 décembre 2021 • Duration 03:36
5 Reasons why This is the time to learn Digital Marketing
lundi 6 décembre 2021 • Duration 02:02
Top Five Skills Freelancers Should Have
lundi 6 décembre 2021 • Duration 01:53
How is Digital Marketing important in the growth of Business?
lundi 6 décembre 2021 • Duration 01:53
Our failures in Digital Marketing, and what to learn from them
lundi 6 décembre 2021 • Duration 02:44