IndieGameBusiness® – Details, episodes & analysis

Join us for an exciting conversation with Michael Yum, CEO of PM Studios, Inc., as he shares his incredible journey from starting in QA testing to founding his own company. With over 30 games produced and a passion for both game development and game collecting, Michael offers unique insights into the gaming industry and his experiences.

In this episode, Michael talks about his career progression, his love for video games, and what it's like to work on so many titles. He also shares stories about his massive game collection, how many games he's completed, and his thoughts on the state of the industry after decades of experience. Whether you're an aspiring game developer or a seasoned industry veteran, this episode is packed with valuable advice and entertaining anecdotes.

Topics Covered:

Why indie devs should do a physical release for their game

Michael's career journey: From QA tester to CEO

Producing over 30 games and lessons learned

The passion behind building a game collection

Thoughts on the state of the game industry

Balancing a career in games with a love for gaming

Reflections on decades of experience in game development

Connect with Michael Yum:

Twitter: https://x.com/balbnis

LinkedIn: https://www.linkedin.com/in/michael-yum-a400726/

#IndieGameBusiness #GameDevelopment #GameIndustry #PMStudios #MichaelYum #GameCollecting #GameProduction #CareerInGames #VideoGames #GamingInsights

In this episode, we chat with Jonathan Concepcion, the Lead Developer and founder of Galactic Slice, about his journey from hobbyist to full-time indie game developer. Jonathan shares the inspiring story of how a simple game, OneBit Adventure, allowed him to turn his passion into a career. He discusses the motivations behind his leap of faith, the impact of choosing a free-to-play model on community growth, and the challenges he faced with burnout and stress.

Jonathan also dives into the benefits and challenges of feature creep, explaining how it helped create lifetime players for OneBit Adventure. He reveals why simplicity in game design often gains more traction than complexity and opens up about accepting his weaknesses in marketing as a solo developer.

Topics Covered:

Why Jonathan chose to pursue full-time indie game development

Building a community through a free-to-play model versus premium

Overcoming burnout and stress in game development

The impact of feature creep on player retention

The power of simplicity in game design

Embracing weaknesses in marketing as an indie developer

Connect with Jonathan Concepcion:

Twitter: https://x.com/SpaceKryptonite

LinkedIn: https://www.linkedin.com/in/jonathan-concepcion-2917096a/

#IndieGameBusiness #GalacticSlice #OneBitAdventure #GameDevelopment #IndieDev #GameDesign #CommunityBuilding #FeatureCreep #MarketingChallenges #IndieGameJourney

Join Manon Salaché as she explores the critical role of market analysis during game development. Learn how an in-depth market study can enhance your marketing strategy, boost user acquisition, and position your game for success before launch. This presentation covers key elements such as competitive analysis, market positioning, and demonstrates how to use these insights to craft effective strategies.

Key Takeaways:

- Essential elements to structure your market analysis.

- Techniques for identifying and analyzing your market.

- Optimizing your marketing message for your audience.

Welcome to Indie Game Business! In this episode, we will be discussing "Creating an Integrated Marketing Strategy" for your game. Our guest today is Dwayne Waite Jr., the Marketing Director for Gaming Events at ReedPop, one of the largest event organizers for the gaming industry. In this episode, we will dive into the importance of having a holistic marketing strategy for your game, why advertising is crucial for your game's success, and how to create a workflow for content creators. We will also discuss the benefits and drawbacks of physical and digital events, and how to effectively use them for your game's marketing. If you're looking to improve your marketing strategy for your game or studio, this episode is a must-watch. Join us for an insightful discussion on the ins and outs of marketing in the gaming industry. Connect with our guest, Dwayne Waite Jr., on LinkedIn: http://linkedin.com/in/dwaynewaitejr

This session will focus on playtesting as a tool developers can use in order to improve their game and predict the score at launch. We will touch on different forms of playtesting and how each can be utilized at different development stages.

#GamePlaytesting

#GamingQA

#GameDevelopment

#SteamScore

#GamingInsights

#DevelopmentStages

#GameTestingTips

#GamingQualityAssurance

#GameDevelopmentInsights

#GamingQA

Learn from my mistakes. Learn how to run a streamlined marketing campaign that integrates your community and content creators. I discuss tips & tricks and current best practices of how to run an integrated marketing campaign that incorporates community, content creators, and how that content should live on all platforms like YouTube, TikTok, and Twitch.

#CommunityIntegration

#ContentCreators

#MarketingCampaigns

#StreamlinedMarketing

#MarketingLessonsLearned

#CommunityInfluence

#BrandCommunity

#MarketingStrategy

#MarketingTips

It's entirely possible for a small team to make a big noise. But how do you do it authentically, organically, and free-range? Eric and Steve's work was nominated for Best Indie PR/Marketing Campaign of 2020 and they'll walk you through the thought process, steps, and tools they used to do it on a limited budget...but a bigger budget would have been nice. Hear about asset utilization, multi-channel synergy, brand ambassador activation, and other buzzwords that they won't actually say out loud. Then ask them questions about classic cocktails, music, and sailing - or marketing, we suppose.

#SmallTeamsBigNoise

#IndieGameDevelopment

#GameMarketing

#GamingSuccess

#MarketingStrategy

#SmallTeamSuccess

#GamePromotion

#IndieGameInsights

#GameDevelopmentProcess

#GamingTools

This roundtable explores the creative approach behind promoting indie games to the intended core audience as well mass market by truly capturing a game's voice.

#IndieGamePromotion

#GameMarketing

#CreativeApproach

#CoreAudience

#GameVoice

#IndieGameDevelopment

#GamingCommunity

#IndieGameInsights

#IndieGameSuccess

#IndieGameRoundtable

Peglin came out of seemingly nowhere to sell over 100K units in less than 2 weeks in Early Access. How did it happen, what worked, and what didn't?

#GamingSuccess

#IndieGameDevelopment

#GameSales

#GamingInsights

#GameDevelopmentTips

#GamingSalesStrategy

#GameMarketing

#IndieGameMarketing

#PeglinSuccessStory

#GameLaunch

In a world struck by economic turbulence and austerity, how can the video games industry preserve and promote artistic integrity and originality? How can developers avoid 'selling out', and how can investors and publishers continue to bet on 'risky' projects and encourage ingenuity? This conversation will examine approaches to finding balance between revenue generation and innovation in order to build sustainable studios and projects.

#BalanceForSustainability

#InnovateToThrive

#RevenueGenerationStrategies

#SustainableStudio

#CreativeBusinessGrowth

#ProfitableInnovation

#BusinessSustainability

#GrowthAndInnovation

#SustainableGrowth

#SustainableRevenueGeneration