Join us for an exciting conversation with Michael Yum, CEO of PM Studios, Inc., as he shares his incredible journey from starting in QA testing to founding his own company. With over 30 games produced and a passion for both game development and game collecting, Michael offers unique insights into the gaming industry and his experiences.

In this episode, Michael talks about his career progression, his love for video games, and what it's like to work on so many titles. He also shares stories about his massive game collection, how many games he's completed, and his thoughts on the state of the industry after decades of experience. Whether you're an aspiring game developer or a seasoned industry veteran, this episode is packed with valuable advice and entertaining anecdotes.

Topics Covered:

Why indie devs should do a physical release for their game

Michael's career journey: From QA tester to CEO

Producing over 30 games and lessons learned

The passion behind building a game collection

Thoughts on the state of the game industry

Balancing a career in games with a love for gaming

Reflections on decades of experience in game development

Connect with Michael Yum:

Twitter: https://x.com/balbnis

LinkedIn: https://www.linkedin.com/in/michael-yum-a400726/

#IndieGameBusiness #GameDevelopment #GameIndustry #PMStudios #MichaelYum #GameCollecting #GameProduction #CareerInGames #VideoGames #GamingInsights

In this episode, we chat with Jonathan Concepcion, the Lead Developer and founder of Galactic Slice, about his journey from hobbyist to full-time indie game developer. Jonathan shares the inspiring story of how a simple game, OneBit Adventure, allowed him to turn his passion into a career. He discusses the motivations behind his leap of faith, the impact of choosing a free-to-play model on community growth, and the challenges he faced with burnout and stress.

Jonathan also dives into the benefits and challenges of feature creep, explaining how it helped create lifetime players for OneBit Adventure. He reveals why simplicity in game design often gains more traction than complexity and opens up about accepting his weaknesses in marketing as a solo developer.

Topics Covered:

Why Jonathan chose to pursue full-time indie game development

Building a community through a free-to-play model versus premium

Overcoming burnout and stress in game development

The impact of feature creep on player retention

The power of simplicity in game design

Embracing weaknesses in marketing as an indie developer

Connect with Jonathan Concepcion:

Twitter: https://x.com/SpaceKryptonite

LinkedIn: https://www.linkedin.com/in/jonathan-concepcion-2917096a/

#IndieGameBusiness #GalacticSlice #OneBitAdventure #GameDevelopment #IndieDev #GameDesign #CommunityBuilding #FeatureCreep #MarketingChallenges #IndieGameJourney

Join Manon Salaché as she explores the critical role of market analysis during game development. Learn how an in-depth market study can enhance your marketing strategy, boost user acquisition, and position your game for success before launch. This presentation covers key elements such as competitive analysis, market positioning, and demonstrates how to use these insights to craft effective strategies.

Key Takeaways:

- Essential elements to structure your market analysis.

- Techniques for identifying and analyzing your market.

- Optimizing your marketing message for your audience.

Welcome to Indie Game Business! In this episode, we will be discussing "Creating an Integrated Marketing Strategy" for your game. Our guest today is Dwayne Waite Jr., the Marketing Director for Gaming Events at ReedPop, one of the largest event organizers for the gaming industry. In this episode, we will dive into the importance of having a holistic marketing strategy for your game, why advertising is crucial for your game's success, and how to create a workflow for content creators. We will also discuss the benefits and drawbacks of physical and digital events, and how to effectively use them for your game's marketing. If you're looking to improve your marketing strategy for your game or studio, this episode is a must-watch. Join us for an insightful discussion on the ins and outs of marketing in the gaming industry. Connect with our guest, Dwayne Waite Jr., on LinkedIn: http://linkedin.com/in/dwaynewaitejr

This session will focus on playtesting as a tool developers can use in order to improve their game and predict the score at launch. We will touch on different forms of playtesting and how each can be utilized at different development stages.

#GamePlaytesting

#GamingQA

#GameDevelopment

#SteamScore

#GamingInsights

#DevelopmentStages

#GameTestingTips

#GamingQualityAssurance

#GameDevelopmentInsights

#GamingQA

Learn from my mistakes. Learn how to run a streamlined marketing campaign that integrates your community and content creators. I discuss tips & tricks and current best practices of how to run an integrated marketing campaign that incorporates community, content creators, and how that content should live on all platforms like YouTube, TikTok, and Twitch.

#CommunityIntegration

#ContentCreators

#MarketingCampaigns

#StreamlinedMarketing

#MarketingLessonsLearned

#CommunityInfluence

#BrandCommunity

#MarketingStrategy

#MarketingTips

It's entirely possible for a small team to make a big noise. But how do you do it authentically, organically, and free-range? Eric and Steve's work was nominated for Best Indie PR/Marketing Campaign of 2020 and they'll walk you through the thought process, steps, and tools they used to do it on a limited budget...but a bigger budget would have been nice. Hear about asset utilization, multi-channel synergy, brand ambassador activation, and other buzzwords that they won't actually say out loud. Then ask them questions about classic cocktails, music, and sailing - or marketing, we suppose.

#SmallTeamsBigNoise

#IndieGameDevelopment

#GameMarketing

#GamingSuccess

#MarketingStrategy

#SmallTeamSuccess

#GamePromotion

#IndieGameInsights

#GameDevelopmentProcess

#GamingTools

This roundtable explores the creative approach behind promoting indie games to the intended core audience as well mass market by truly capturing a game's voice.

#IndieGamePromotion

#GameMarketing

#CreativeApproach

#CoreAudience

#GameVoice

#IndieGameDevelopment

#GamingCommunity

#IndieGameInsights

#IndieGameSuccess

#IndieGameRoundtable

Peglin came out of seemingly nowhere to sell over 100K units in less than 2 weeks in Early Access. How did it happen, what worked, and what didn't?

#GamingSuccess

#IndieGameDevelopment

#GameSales

#GamingInsights

#GameDevelopmentTips

#GamingSalesStrategy

#GameMarketing

#IndieGameMarketing

#PeglinSuccessStory

#GameLaunch

In a world struck by economic turbulence and austerity, how can the video games industry preserve and promote artistic integrity and originality? How can developers avoid 'selling out', and how can investors and publishers continue to bet on 'risky' projects and encourage ingenuity? This conversation will examine approaches to finding balance between revenue generation and innovation in order to build sustainable studios and projects.

#BalanceForSustainability

#InnovateToThrive

#RevenueGenerationStrategies

#SustainableStudio

#CreativeBusinessGrowth

#ProfitableInnovation

#BusinessSustainability

#GrowthAndInnovation

#SustainableGrowth

#SustainableRevenueGeneration

Game discoverability has been the Holy Grail for the indie games community for ages. How do you approach different channels, does more mean better and which channels are worth it long term versus short term gains? Do you need to be everywhere all at once?

Best practices from Twitter, Facebook, LinkedIn, Instagram - lessons learned both in the independent and AA ranges of the games market.

#SocialMediaForGames

#GameMarketing

#SocialMediaStrategy

#SocialMediaBenefits

#SocialMediaAdvertising

#GamingCommunity

#GamePromotion

#SocialMediaPlatforms

#SocialMediaSuccess

#SocialMediaTips

Steam Next Fest is a great opportunity to promote your game to some of the ~120 million people on Steam. We recently participated in a Next Fest…and although we crossed the finish line and came out better for it, we were not as prepared as we could have been. The goal of this session is to give you some idea of what to expect when participating in Steam’s Next Fest and how to best prepare your mind, body, and game for what can be a VERY long week full of awesome opportunities.

#SteamNextFest

#GamePromotion

#GameMarketing

#GameExposure

#IndieGameDevelopment

#GamingEvents

#GameLaunch

#GameSuccess

#GameDemo

#GameInsights

You’ve heard a lot about the value of community. What you haven’t heard is how your collaboration as a developer can either facilitate a thriving community or ruin your chances for successful marketing.

Jenesee walks you through the ideal relationship between communications, production, marketing and QA. Whether you’re running a self-funded project or working with a publisher, this session will help improve your community engagement, show you how to contribute to your success, and most importantly, what NOT to do.

#DeveloperCollaboration

#CommunityValue

#GamingCommunity

#CommunityCollaboration

#CommunityEngagement

#SuccessfulMarketing

#CommunityBuilding

#GamingSuccess

#CommunityInsights

#GamingTips

Join us for an insightful conversation with Guy Costantini, the CEO and co-founder of a new, unannounced studio focused on creating PC and console games. Guy shares his expertise on the critical aspects of marketing your indie game, ensuring it's seen by the right audience without breaking the bank.

We explore the differences between indie, III, AA, and AAA games, as well as the distinctions among mobile, PC, console, and VR platforms. Guy highlights global marketing and publishing opportunities, diving deep into key marketing categories such as market research, brand strategy, creative services, and physical & digital distribution.

Guy also delves into community-driven marketing for GAAS and other games, effective use of social communication channels, PR strategies, and the balance between paid and unpaid media. He discusses partner marketing, the advantages of different game stores (Steam, Epic, GOG, GreenManGaming, Humble, etc.), and how to allocate budgets across these categories effectively.

Moreover, Guy addresses the balance between funding development and marketing, the role of transmedia in marketing, and when it can be beneficial versus distracting.

Social Media:

Twitter: Guy Costantini on Twitter

LinkedIn: Guy Costantini on LinkedIn

#IndieGameBusiness #GameMarketing #IndieGames #GameDevelopment #MarketingStrategy #CommunityMarketing #PR #PaidMedia #GamePublishing #GamingIndustry #Transmedia #PCGames #ConsoleGames #MarketingBuzzwords

The first few weeks of every indie game's development are critical. That's when the key questions of Who's on the team, What are we building, What do we build first, When do we have to ship, How do we build the game (and even Why we're committed to doing so) get answered.

This session will cover a list of key best practices that veteran teams use to set themselves up for success, as seen by a veteran game dev with over 100 games of experience.

#GamingBestPractices

#GamingSuccess

#GamingTips

#GamingInsights

#GameDevelopment

#GameDesign

#VeteranTeams

#GameDevelopmentInsights

#GamingLessons

#GameDevelopmentTips

Felix will walkthrough 10 common pitfalls in publishing agreements that developers fall into, how to watch out for them and how to avoid. This will be a practical session focussing on key commercial issues that draws on Felix's rich experience working in-house as a senior lawyer for publishers and developers on both sides of the table.

#GamePublishing

#GameDevelopment

#PublishingAgreements

#ContractNegotiation

#GameDevelopmentInsights

#GameDevelopmentTips

#GamingContracts

#PublishingPitfalls

#DeveloperAdvice

#GameLaw

Companies don’t think their current recruiting process is a problem as there seems to be an endless lineup of talent. But employee turnover costs are a real and an expensive problem. Replacement costs are 1.5 – 2 x an annual salary and these costs come off your bottom line. And times have changed; people are demanding more from their employers. Kaaren, founder of happy hive, will share a new way to fast track your hiring process, create happier employees, decrease turnover, increase diversity and create a healthier and more inclusive company.

#BetterHiring

#OneWordHiring

#HiringProcessImprovement

#EmployeeRetention

#HappyEmployees

#HiringForSuccess

#TurnoverReduction

#RecruitmentStrategies

#StreamlinedHiring

#HumanResources

<div id="textbox" slot="input" class="style-scope ytcp-social-suggestions-textbox" aria-required="false" aria-label="Tell viewers more about your stream (type @ to mention a channel)" aria-invalid="false" contenteditable="true">Join Tina Merry and Heather Chandler as they explore some of the best practices for navigating layoffs, no matter which side of the fence you are on. We need to support each other through these challenging times! So, whether you are the manager involved planning and conducting layoffs, or the individual who has been laid off, a team mate struggling with the aftermath of layoffs, or you simply want to support impacted colleagues, then this session is for you!

#LayoffNavigations

#NavigatingLayoffs

#EmployeeTermination

#LayoffBestPractices

#TerminationStrategies

#EmployeeRelations

#WorkforceManagement

#CareerTransition

#Downsizing

#HumanResources</div>

By leveraging the power of gaming and emerging technologies, we can unlock new opportunities for growth and innovation in the Global South. We will discuss how gaming can create jobs, promote entrepreneurship, and drive investment in infrastructure and education. We will also examine case studies from the region that highlight successful gaming-based economic development initiatives. Join us for an engaging conversation on how gaming can be a powerful tool for economic progress in the Global South.

#GamingForEconomicProgress

#GlobalSouthGaming

#EconomicEmpowermentThroughGaming

#GamingInnovation

#GameChanger

#GamingForDevelopment

#EconomicGaming

#GamingTheFuture

#GamingIndustry

#GamingInsights

This talk is for the indies! Hello you wonderful tiny teams! You've found yourself with an audience, but now what? How can you keep them happy? This is how to cut down on customer response so you can get back to development. This talk should leave self-publishing devs with the knowledge of how to maintain and grow a player base throughout development (and not end up hating your fans).

#IndieGameDevelopment

#SelfPublishing

#GameCommunity

#GameMarketing

#GamingInsights

#GamingTips

#CustomerResponse

#PlayerBase

#GameDevelopment

#GameAudience

Welcome to IndieGameBusiness, where we help indie game developers succeed in the gaming industry. In this episode, Jay talks with Yug Blomberg about prepping for the Game Developers Conference (GDC) Yug shares his insights and tips on how to make the most out of GDC, from networking strategies to planning your schedule and making a great impression. Whether you're a first-time attendee or a seasoned veteran, you'll find valuable advice in this episode. Don't miss this opportunity to learn from one of the industry's top experts. Follow Yug Blomberg on social media for more insights and updates: Twitter: twitter.com/yugstar LinkedIn: linkedin.com/in/guyblomberg Facebook: facebook.com/guyblomberg Instagram: instagram.com/yugstar #IndieGameBusiness #GDC #GameDevelopersConference #GameDevelopment #IndieGameDev #IndieGames #GameIndustry #Networking #GameMarketing #YugBlomberb

Welcome to Indie Game Business, where we bring you insights and knowledge from the world of game development. In this episode, we are excited to have Celia Hodent, a Game UX Strategist, as our special guest.

Join us as we dive into the importance of having a strong UX strategy in the development of your game, the significance of inclusion in gaming, and the ethics behind creating games that are not only fun but also ethical.

Be sure to follow Celia Hodent on Twitter (https://twitter.com/CeliaHodent), Instagram (https://www.instagram.com/celiahodent/), and LinkedIn (https://www.linkedin.com/in/celiahodent/) to stay up-to-date with her latest work and insights.

#IndieGameBusiness #GameDevelopment #GameUX #UXStrategy #InclusionMatters #GameEthics #CeliaHodent #GameDesign #GamingCommunity

In this episode of Indie Game Business, we have Klaas van der Stroom, a Business Developer & Publishing Scout from Representing Games, as our special guest. 

Join us as we discuss everything you need to know about Preparing For A Conference When Looking For A Publisher. From deciding which conference to attend and selecting publishers to reaching out to them and preparing for the meeting, we cover all the essential aspects to help you make the most out of your conference.

We also discuss the dos & dont's, tips & tricks that can help you navigate through the conference and make your presence known. So, whether you are a game developer or a publisher, this episode has something in store for everyone.

Follow Klaas on these socials:

    Twitter: https://twitter.com/KlaasStroom

    LinkedIn: https://www.linkedin.com/in/klaasvanderstroom/

    Facebook: https://www.facebook.com/klaas.vanderstroom/

Follow Representing Games on these socials:

    Twitter: https://twitter.com/RepresentGames

    Instagram: https://www.instagram.com/representinggames/

    Facebook: https://www.facebook.com/representinggames/

#IndieGameBusiness #GameDevelopment #Publishing #ConferenceTips #GameIndustry #GamePublishing #Networking #RepresentingGames #KlaasvanderStroom

On this episode of Indie Game Business, we are joined by Joshua Garrity, head game scout from Secret Mode. Joshua shares his expertise and insight on the game development and publishing process, including what publishers look for when considering a game for publication. He discusses the ideal pitch, common pitfalls to avoid, the importance of business development, and what information can set you apart from the rest.

Whether you're an experienced developer or just starting out, this video is a must-watch for anyone looking to bring their game to the next level. Tune in to Indie Game Business to learn more. 

Don't forget to follow Joshua Garrity on Twitter at twitter.com/combinehunter, on LinkedIn at linkedin.com/in/joshua-garrity-261a6148/, and on Instagram at instagram.com/jgcombinehunter.

Join us for this comprehensive session on the game development and publishing process. Whether you're an experienced developer or just starting out, this video is a must-watch for anyone looking to bring their game to the next level. Tune in to Indie Game Business to learn more!

#IndieGameBusiness #GameDevelopment #GamePublishing #Scouting, #Pitching #BusinessDevelopment #GamingIndustry #GameScout #GameMarketing #GameDesign #GameEntrepreneurship

Video game publishing agreements can be difficult for indie developers to understand, and even harder to successfully negotiate with the publisher. In this session, join video game lawyer Zachary Strebeck, Matthew Vernace, and Alan Wilson to discuss the major issues that come up with most publishing agreements, what to push back on and what to accept, and other tips and tricks for navigating your publishing deal.

Join us as we sit down with Tim Cullings, Executive Director of Global Game Jam, to discuss the organization, the event, and the impact it has had on the game industry in its 15th year of operation. 

Global Game Jam (GGJ) is a worldwide event taking place from January 30th - February 5th in over 700 locations and 100 countries, fostering community, collaboration, and creativity among game enthusiasts. 

It's not a competition, it's a chance for you to get a taste of how game production works in the real world. With over 50% of participants joining a jam for the first time each year, GGJ is where the game industry starts. 

Follow these Twitter accounts for more updates: 

twitter.com/timcullings

twitter.com/globalgamejam. 

#GlobalGameJam #GGJ2023 #GameDevelopment #Collaboration 

To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business

Indie Game Business is produced by The Powell Group: powellgroupconsulting.com

Watch the official live stream: twitch.tv/indiegamebusiness

Join the Indie Game Business Discord: discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: twitter.com/BusinessIndie

Powell Group Consulting: twitter.com/PowellGrp

Jay: twitter.com/Powell_Jay

INDIE: twitter.com/TheRealIndie

Thank you so much to Trip Wire Presents for sponsoring Indie Game Business! 

Follow TripWire Presents on Twitter: https://twitter.com/twpresents

Check out TripWire Presents website: https://www.tripwireinteractive.com/#/

#gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness

Today's Indie Game Business is all about making your game a success!

We are talking with Michael Brown, founder of Vicarious PR and he knows his stuff. The topics we will be covering are marketing, marketing budgets, game design, game discovery, and much, much more.

Check out Vicarious at https://www.vicariouspr.com/

https://twitter.com/vicariouspr

https://twitter.com/videogameprguy

To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business

Indie Game Business is produced by The Powell Group: powellgroupconsulting.com

Watch the official live stream: twitch.tv/indiegamebusiness

Join the Indie Game Business Discord: discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: twitter.com/BusinessIndie

Powell Group Consulting: twitter.com/PowellGrp

Jay: twitter.com/Powell_Jay

INDIE: twitter.com/TheRealIndie

Thank you so much to Trip Wire Presents for sponsoring Indie Game Business! 

Follow TripWire Presents on Twitter: https://twitter.com/twpresents

Check out TripWire Presents website: https://www.tripwireinteractive.com/#/

#gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness

Today we have a special episode featuring Tim Penix from Player 2, Monica Mendez and Matthew Jakubowski from Warp World. 

We'll be discussing how creators can utilize interactivity to engage with their viewers and extend the lifespan of their games. 

Player 2 and Warp World offer tools to help creators do just that, so be sure to check out their websites at https://www.player2.gg/ and https://warp.world/. 

We'll also be discussing how interactive gaming is the future of the industry, as seen in Player 2's article on "Interactive Gaming & Crowd Control" at https://www.player2.gg/news/interactive-gaming-crowd-control. 

Don't forget to follow:

Tim on Twitter at https://twitter.com/GamrEnchantment

Monica at https://twitter.com/monistreams

Matthew at https://twitter.com/jaku 

for more updates and content. Thanks for watching!

To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business

Indie Game Business is produced by The Powell Group: powellgroupconsulting.com

Watch the official live stream: twitch.tv/indiegamebusiness

Join the Indie Game Business Discord: discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: twitter.com/BusinessIndie

Powell Group Consulting: twitter.com/PowellGrp

Jay: twitter.com/Powell_Jay

INDIE: twitter.com/TheRealIndie|

Thank you so much to Trip Wire Presents for sponsoring Indie Game Business! 

Follow TripWire Presents on Twitter: https://twitter.com/twpresents

Check out TripWire Presents website: https://www.tripwireinteractive.com/#/

#gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness

Today we are talking with James Barrell, game director at Amber about why you need a good producer for your indie game.

What does a producer do? Why do I need a producer? Is having a producer worth it? Will a producer help us?

We will answer these questions and MORE on this Indie Game Business!

twitter.com/functionalidiot

To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business

Indie Game Business is produced by The Powell Group: powellgroupconsulting.com

Watch the official live stream: twitch.tv/indiegamebusiness

Join the Indie Game Business Discord: discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: twitter.com/BusinessIndie

Powell Group Consulting: twitter.com/PowellGrp

Jay: twitter.com/Powell_Jay

INDIE: twitter.com/TheRealIndie

Thank you so much to Trip Wire Presents for sponsoring Indie Game Business! 

Follow TripWire Presents on Twitter: https://twitter.com/twpresents

Check out TripWire Presents website: https://www.tripwireinteractive.com/#/

#gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness #gameproducer

Join us with our special guest Alyssa Sweetman, Strategy Executive at Player 2. We'll be discussing the intersection of charity and video games, and how social impact can help a game. We'll also cover in-game charity activations and the importance of mindful messaging and cultural awareness.

Check out Player 2 at https://www.player2.gg/ and follow Alyssa on Twitter at twitter.com/alykkat and LinkedIn at https://www.linkedin.com/in/alyssa-sw.... 

Don't miss out on this exciting discussion on using video games for good! 

To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business

Indie Game Business is produced by The Powell Group: powellgroupconsulting.com

Watch the official live stream: twitch.tv/indiegamebusiness

Join the Indie Game Business Discord: discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: twitter.com/BusinessIndie

Powell Group Consulting: twitter.com/PowellGrp

Jay: twitter.com/Powell_Jay

INDIE: twitter.com/TheRealIndie

Thank you so much to Trip Wire Presents for sponsoring Indie Game Business! 

Follow TripWire Presents on Twitter: https://twitter.com/twpresents

Check out TripWire Presents website: https://www.tripwireinteractive.com/#/

#gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness

This session discusses how Investors and Publishers can balance cultural sensibilities when making investment decisions about games from Africa and the African diaspora. 

#gamedeveloper  #gamedev #gamepublisher #gameinvestment

Fireside Chat with Alan Wilson, CEO of Tripwire Interactive

To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business

Indie Game Business is produced by The Powell Group: powellgroupconsulting.com

Watch the official live stream: twitch.tv/indiegamebusiness

Join the Indie Game Business Discord: discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: twitter.com/BusinessIndie

Powell Group Consulting: twitter.com/PowellGrp

Jay: twitter.com/Powell_Jay

INDIE: twitter.com/TheRealIndie

Thank you so much to Trip Wire Presents for sponsoring Indie Game Business! 

Follow TripWire Presents on Twitter: https://twitter.com/twpresents

Check out TripWire Presents website: https://www.tripwireinteractive.com/#/

#gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness

#tripwireinteractive #ama #q&a #gamedev #indiegamedev

Chris will do a live review of several Steam pages from conference attendees. He will discuss what's working and offer tips on how on to improve the page. If you want your Steam page to be considered for review, please email your Steam page link to heather@powellgroupconsulting.com.

To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business

Indie Game Business is produced by The Powell Group: powellgroupconsulting.com

Watch the official live stream: twitch.tv/indiegamebusiness

Join the Indie Game Business Discord: discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: twitter.com/BusinessIndie

Powell Group Consulting: twitter.com/PowellGrp

Jay: twitter.com/Powell_Jay

INDIE: twitter.com/TheRealIndie

Thank you so much to Trip Wire Presents for sponsoring Indie Game Business! 

Follow TripWire Presents on Twitter: https://twitter.com/twpresents

Check out TripWire Presents website: https://www.tripwireinteractive.com/#/

#gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness

#howtomarketyourgame #steampage #steam #gamedev #videogamedev

To collect organic installs from search, you need to make it easy for users to find them in the search. It is logical that the higher your app is in the search for a specific search request, the more users will see your application and download it accordingly. One of the main ways to attract organic users from search is through keyword installs. Due to downloads by keywords, the application rises in the search, organic users begin to see and download it. We want to tell participants how to promote the mobile game using keywords in 2023 for better monetization. How advertising app with keywords will increase organic traffic to app, we discuss different marketing strategies for Android and iOS.

To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business

Indie Game Business is produced by The Powell Group: powellgroupconsulting.com

Watch the official live stream: twitch.tv/indiegamebusiness

Join the Indie Game Business Discord: discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: twitter.com/BusinessIndie

Powell Group Consulting: twitter.com/PowellGrp

Jay: twitter.com/Powell_Jay

INDIE: twitter.com/TheRealIndie

Thank you so much to Trip Wire Presents for sponsoring Indie Game Business!
Follow TripWire Presents on Twitter: https://twitter.com/twpresents
Check out TripWire Presents website: https://www.tripwireinteractive.com/#/

#gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness

#SEO #marketing #generatetraffic #gamedev #indiegamedev #keywords

Rob Lawless has held over 5,100 hour-long conversations with complete strangers. In this session, you'll learn and practice the framework he uses so you can connect with anyone in your industry and beyond!

To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business

Indie Game Business is produced by The Powell Group: powellgroupconsulting.com

Watch the official live stream: twitch.tv/indiegamebusiness

Join the Indie Game Business Discord: discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: twitter.com/BusinessIndie

Powell Group Consulting: twitter.com/PowellGrp

Jay: twitter.com/Powell_Jay

INDIE: twitter.com/TheRealIndie

Thank you so much to Trip Wire Presents for sponsoring Indie Game Business! 

Follow TripWire Presents on Twitter: https://twitter.com/twpresents

Check out TripWire Presents website: https://www.tripwireinteractive.com/#/

#gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness

#talktoanyone #gamedev #indiegamedev

Join Raven to learn the basics of sales and how to best leverage them for your game. This talk mostly covers Steam with a sprinkle of Xbox, Playstation, and Nintendo, but you will walk away with enough of an action plan to not scream in frustration as you navigate the abundance of sales and discount possibilities out there. This talk is perfect for the indie developer or publisher who wants a primer on discount schedules, sale strategies, and how to best unite marketing and publishing to push your game through the noise of the marketplace.

Releasing an indie game looks more like a marathon than a sprint: last year Broken Arms Games release a game called 'Hundred Days - Winemaking Simulator', in this session we will go through a post-mortem analysis of Hundred Days release and post-release strategy.

To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business

Indie Game Business is produced by The Powell Group: powellgroupconsulting.com

Watch the official live stream: twitch.tv/indiegamebusiness

Join the Indie Game Business Discord: discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: twitter.com/BusinessIndie

Powell Group Consulting: twitter.com/PowellGrp

Jay: twitter.com/Powell_Jay

INDIE: twitter.com/TheRealIndie

Thank you so much to Trip Wire Presents for sponsoring Indie Game Business!
Follow TripWire Presents on Twitter: https://twitter.com/twpresents
Check out TripWire Presents website: https://www.tripwireinteractive.com/#/

#gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness

#gamedev #indiegamedev

Justin will discuss legal matters that professional gamers and streamers should be aware of.

To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business

Indie Game Business is produced by The Powell Group: powellgroupconsulting.com

Watch the official live stream: twitch.tv/indiegamebusiness

Join the Indie Game Business Discord: discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: twitter.com/BusinessIndie

Powell Group Consulting: twitter.com/PowellGrp

Jay: twitter.com/Powell_Jay

INDIE: twitter.com/TheRealIndie

Thank you so much to Trip Wire Presents for sponsoring Indie Game Business!
Follow TripWire Presents on Twitter: https://twitter.com/twpresents
Check out TripWire Presents website: https://www.tripwireinteractive.com/#/

#gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness

#gamedev #gamelawyer #videogamelegal

In a world struck by war, a pandemic, the rapid proliferation of 'metaverse' technologies, mass layoffs, and an imminent recession, how can indie game developers survive and thrive in the current economic climate? This fireside chat will focus on sharing insight, advice, and resources around games market trends and existing funding opportunities via grants, accelerators, publishers, VC funds, and more. Additionally, we will address best practices to highlight competitive advantage and singularity in an increasingly saturated indie game development ecosystem.

To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business

Indie Game Business is produced by The Powell Group: powellgroupconsulting.com

Watch the official live stream: twitch.tv/indiegamebusiness

Join the Indie Game Business Discord: discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: twitter.com/BusinessIndie

Powell Group Consulting: twitter.com/PowellGrp

Jay: twitter.com/Powell_Jay

INDIE: twitter.com/TheRealIndie

Thank you so much to Trip Wire Presents for sponsoring Indie Game Business! 

Follow TripWire Presents on Twitter: https://twitter.com/twpresents

Check out TripWire Presents website: https://www.tripwireinteractive.com/#/

#gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness

#gamedev #videogamedev #gamedeveloper #gamefundraising

When it comes to a successful launch for your game, the topic on everyone’s mind is marketing. But with so many different methods and options, what’s your best bet to reaching your audience and getting them hooked? Join us for this fireside chat where we talk about everything from the power of a trailer to mobilizing your community. 

To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business

Indie Game Business is produced by The Powell Group: powellgroupconsulting.com

Watch the official live stream: twitch.tv/indiegamebusiness

Join the Indie Game Business Discord: discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: twitter.com/BusinessIndie

Powell Group Consulting: twitter.com/PowellGrp

Jay: twitter.com/Powell_Jay

INDIE: twitter.com/TheRealIndie

Thank you so much to Trip Wire Presents for sponsoring Indie Game Business!
Follow TripWire Presents on Twitter: https://twitter.com/twpresents
Check out TripWire Presents website: https://www.tripwireinteractive.com/#/

#gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness

#videogamedev #indiegamedev #gamemarketing

Before starting her studio, Alina had no games industry experience. This  session is about how she got started by using the resources already out  there - books, YouTube, participating in an accelerator - to make it  happen and the hard lessons learned along the way.    

To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business

Indie Game Business is produced by The Powell Group: powellgroupconsulting.com

Watch the official live stream: twitch.tv/indiegamebusiness

Join the Indie Game Business Discord: discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: twitter.com/BusinessIndie

Powell Group Consulting: twitter.com/PowellGrp

Jay: twitter.com/Powell_Jay

INDIE: twitter.com/TheRealIndie

Thank you so much to Trip Wire Presents for sponsoring Indie Game Business!
Follow TripWire Presents on Twitter: https://twitter.com/twpresents
Check out TripWire Presents website: https://www.tripwireinteractive.com/#/

#gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness

#gamestudio #videogamestudio #indiegamedev #gamedev

Eli and Bonnie will talk about the importance of VO in early game development. The value of proper representation in games and the costs to acquire the appropriate talent that can not only bring the desired voice, but the life experiences that we as a talent brings will further enhance the gaming experience of the consumers. 

To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business

Indie Game Business is produced by The Powell Group: powellgroupconsulting.com

Watch the official live stream: twitch.tv/indiegamebusiness

Join the Indie Game Business Discord: discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: twitter.com/BusinessIndie

Powell Group Consulting: twitter.com/PowellGrp

Jay: twitter.com/Powell_Jay

INDIE: twitter.com/TheRealIndie

Thank you so much to Trip Wire Presents for sponsoring Indie Game Business!
Follow TripWire Presents on Twitter: https://twitter.com/twpresents
Check out TripWire Presents website: https://www.tripwireinteractive.com/#/

#gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness

#gamedeveloper #gamedev #videogamevoiceover #voiceover #VO

You have an epic game currently in development, and you're ready for  your future players to get excited and involved! But how? Community  building is more than just sharing your release date on Twitter or  starting a Discord server. That's where Community Managers come in!  Community Management is one of the most misunderstood roles in the games  industry, but one that has the opportunity to largely impact the  success of your game. My talk will cover what a Community Manager does,  and how having one on your team will get players interested in your  game…and keep them there!    

To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business

Indie Game Business is produced by The Powell Group: powellgroupconsulting.com

Watch the official live stream: twitch.tv/indiegamebusiness

Join the Indie Game Business Discord: discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: twitter.com/BusinessIndie

Powell Group Consulting: twitter.com/PowellGrp

Jay: twitter.com/Powell_Jay

INDIE: twitter.com/TheRealIndie

Thank you so much to Trip Wire Presents for sponsoring Indie Game Business!
Follow TripWire Presents on Twitter: https://twitter.com/twpresents
Check out TripWire Presents website: https://www.tripwireinteractive.com/#/

#gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness #gamedev #gamecommunity #videogamecommunity

It takes two to Tango, it also takes two to Waltz, and to Salsa! Even  though the timing, movement, characteristics, and music are different,  they're still dancing! Just like game production! Different teams call  for different production processes! This talk will explore a couple of  production approaches and the importance of finding what fits the team  to ensure a productive but also fun production process.    

To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business

Indie Game Business is produced by The Powell Group: powellgroupconsulting.com

Watch the official live stream: twitch.tv/indiegamebusiness

Join the Indie Game Business Discord: discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: twitter.com/BusinessIndie

Powell Group Consulting: twitter.com/PowellGrp

Jay: twitter.com/Powell_Jay

INDIE: twitter.com/TheRealIndie

Thank you so much to Trip Wire Presents for sponsoring Indie Game Business!
Follow TripWire Presents on Twitter: https://twitter.com/twpresents
Check out TripWire Presents website: https://www.tripwireinteractive.com/#/

#gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness #gamedev #indiegamedev #gameproduction

Want to know how to get an investor to skip on your project? How to easily scare off even the most positive one? How to make no one reply to your email? Or how to make sure no one dares to invest any money into your studio? Here we will go through 10 simple steps to achieve this! 

Let me roast the most common mistakes the industry makes when talking to investors.

#pitchyagame #videogamepitch #gamedev #indiegamedev

On today's show, we have Chris Hewish, president of XSOLLA and we will be discussing how XSOLLA can support your game.

Just a few questions we will have for Chris are:

What was the motivation behind starting Xsolla? 

What does the future hold for your company and its customers? 

Are exciting things on the way?

twitter.com/Xsolla

linkedin.com/company/xsolla

facebook.com/xsolla.inc

instagram.com/xsolla

To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business

Indie Game Business is produced by The Powell Group: powellgroupconsulting.com

Watch the official live stream: twitch.tv/indiegamebusiness

Join the Indie Game Business Discord: discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: twitter.com/BusinessIndie

Powell Group Consulting: twitter.com/PowellGrp

Jay: twitter.com/Powell_Jay

INDIE: twitter.com/TheRealIndie

Thank you so much to Trip Wire Presents for sponsoring Indie Game Business! 

Follow TripWire Presents on Twitter: https://twitter.com/twpresents

Check out TripWire Presents website: https://www.tripwireinteractive.com/#/

#gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness #gamemarketing #videogamemarketing

Join our engaging roundtable with seasoned industry experts, tailored for new indie developers. This session delves into the essentials of crafting compelling game demos, assembling a skilled team, enhancing your project's visibility, and mastering your inaugural pitch. Explore the core ABC's of indie game startups—Ambition, Building, and Communication. Gain practical strategies to transform your game ideas into thriving ventures and establish a resilient mindset crucial for success in the dynamic world of gaming.

Our special guest today is Lauren Hunter, a producer from Square Enix!

Production skills new and small teams might need when planning a project, why getting a producer is probably a good idea even on an indie scale, important things new teams might not know when pitching to a publisher, and what working with a publisher could look like for an indie team.

Follow Lauren on Twitter attwitter.com/LaurenHNTR

To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business

Indie Game Business is produced by The Powell Group: powellgroupconsulting.com

Watch the official live stream: twitch.tv/indiegamebusiness

Join the Indie Game Business Discord: discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: twitter.com/BusinessIndie

Powell Group Consulting: twitter.com/PowellGrp

Jay: twitter.com/Powell_Jay

INDIE: twitter.com/TheRealIndie

Thank you so much to Trip Wire Presents for sponsoring Indie Game Business! 

Follow TripWire Presents on Twitter: https://twitter.com/twpresents

Check out TripWire Presents website: https://www.tripwireinteractive.com/#/

#gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness

In a competitive industry, standing out is key to securing an investor  or publisher. The Xsolla Funding team is joined by Joanie Kraut from  Women in Games International and Tiffany Otto from Indiecade as we  discuss important things to know when seeking funding, and how to  differentiate your game’s unique selling point.     

#gamedev #gameinvestors #money #gamefunding

Redstart Interactive's taken a blended approach to simultaneous and  staggered launches as a small indie studio! Vicky will talk about how  the team's done a healthy mix of both, including a six-platform launch  for their most recent release, Get-A-Grip Chip and the Body Bugs.     

#indiestudio #gamelaunch #indiedev #gamedev