I Don't Know Who Needs To Hear This, hosted by website copywriter Amy Hanneke, is the small business podcast you need if you're TIRED of feeling like you're not doing enough in your business, like the bar is constantly getting higher, or like all the advice you get is to "just keep posting!" On this show, we're having closed-door conversations between business owners out loud - and bringing you along for it all.
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I sat down with Morgan Sinclair, brand and web designer for clinicians, host of the Weight Inclusive Innovators podcast, and queen of side quests, to talk about what it actually looks like to juggle multiple businesses — and enjoy it. We dive into how to follow your curiosity without burning out, why your “too many interests” are probably your biggest strength, and how to stop worrying about doing it all “right.”
I DON’T KNOW WHO NEEDS TO HEAR THIS, BUT
You’re not flaky for having a lot of interests!
SKIM THE SCRIPT
– How Morgan went from dietitian to designer (and didn’t leave either world behind)
– Why “side quests” are the best thing that can happen to your career
– How to let your interests coexist instead of compete
– Knowing when to start something new vs. when to pause it
– Why working for someone else can sometimes add freedom
– The case for trusting your gut — even when it doesn’t make sense on paper
– How to build a business that leaves room for curiosity
– Why your “too many ideas” are probably leading you somewhere
– What to do when the logistics kill your enthusiasm
– How to know when a side quest is really a full-on new chapter
– Hello to my father-in-law, who will never hear this!
— Have a request or idea for a future episode? Let me know here!
007 // The Perfectly Imperfect Brand with Michelle Parker of Saela Studio
Season 1 · Episode 8
Tuesday, November 25, 2025 • Duration 26:09
This week, I’m yapping with Michelle Parker, brand designer and founder of Saela Studio (formerly Michelle Marie Studio), to talk about the messiness of branding — and why imperfection might actually be the best thing that’s happened to your business. We unpack how “raw” and “real” visuals are replacing polished templates, what it really means for your design to feel like you, and why trying to look perfect online might be the exact thing holding you back.
I DON’T KNOW WHO NEEDS TO HEAR THIS, BUT
Your brand doesn’t have to be perfect to be powerful (and why HONESTY is what will actually take you further).
SKIM THE SCRIPT
– Why the “perfect Canva template” era is officially over
– What “imperfection” in branding actually looks like right now
– How to make your visuals feel human without losing professionalism
– Why people trust messy, real content more than polished graphics
– How to balance timeless design with everyday personality
– Staying consistent within the messiness (and why it matters)
– Why DIY design can still look professional (if you know where to start)
– What happens when your aesthetic doesn’t match your actual energy
– The confidence shift that comes when your brand finally feels like you
– Michelle’s own rebrand story — and why she’s embracing cozy imperfection
WHERE TO FIND MICHELLE
006 // Putting The Human Experience Into Your Client Experience with Fran of The Passions Collective
Season 1 · Episode 7
Tuesday, November 18, 2025 • Duration 25:11
If your client experience starts strong but fizzles the second someone signs the contract, THIS IS AN INTERVENTION. I sat down with Fran, client experience strategist and systems pro, to talk about why your back end matters just as much as your branding — and how the way you work behind the scenes shapes how your clients feel (and talk) about your business. We’re unpacking why “fancy” doesn’t equal functional, how to find the platforms that actually work for your brain, and the one thing your inquiry process is telling people before you ever do.
// I DON’T KNOW WHO NEEDS TO HEAR THIS, BUT
Your client experience doesn’t start after someone pays you — it starts the second they find you.
In this episode, we yap about:
– What “client experience” actually means (and why it’s more than pretty emails)
– How your inquiry process sets the tone for everything that follows
– Why consistency between your website, brand, and systems matters
– The 82% stat that proves your inquiry process directly affects sales
– How your client experience shapes your experience as a business owner
– Why “should” systems don’t work — and how to build your own
– Finding the platforms that match your energy (not someone else’s algorithm)
– When to DIY, buy templates, or hire help for your systems
– The power of a client experience audit (and what it actually uncovers)
– How to make your clients feel cared for and make your life easier
005 // Breaking In Your Brand With Sophie of Workshy Studio
Season 1 · Episode 6
Tuesday, November 11, 2025 • Duration 25:12
THIS is the completely fresh perspective on branding you’ve been waiting for – I swear it. I sat down with Sophie, designer and founder of Workshy Studio, to talk about why branding hasn’t evolved with the modern online business world — and what to do about it. We dig into what she calls “breaking in your brand,” the myth of perfect brand consistency, and how to treat your visuals like a capsule wardrobe you actually want to wear.
// I DON’T KNOW WHO NEEDS TO HEAR THIS, BUT
Your branding isn’t broken — it just needs to be broken in.
In this episode, we yap about:
– Why traditional brand guidelines weren’t made for modern online business owners
– How Canva changed the entire branding landscape
– Why it’s normal to feel lost after your rebrand (and how to fix it)
– The messy middle no one talks about between “launching your brand” and “actually using it”
– What designers can do to help clients use their brands, not just buy them
– How seasonal branding keeps your visuals fresh without starting over
– The “capsule wardrobe” approach to design (and why it works)
– Why a little inconsistency isn’t a problem — it’s a sign your brand’s alive
// TIMESTAMPS
00:00 Meet Sophie — designer & Workshy Studio founder
01:38 Why branding hasn’t caught up with the way we actually use it
004 // Low-Lift, High-Touch Systems With Ashley of Solution Integrators
Season 1 · Episode 5
Tuesday, November 4, 2025 • Duration 21:09
If your client experience falls apart after someone pays you, this episode is your wake-up call. I sat down with Ashley, founder of Solution Integrators and certified systems queen, to talk about why systems are way sexier than you think — and how the right ones can help you get, keep, and actually enjoy working with your clients.
// I DON’T KNOW WHO NEEDS TO HEAR THIS, BUT
Your offers can be high-touch without *you* doing the touching.
In this episode, we yap about:
– Why your systems should support you as much as they support your clients
– How to create a simple, streamlined client experience (without a 47-step onboarding process)
– “Repel marketing” — attracting the right clients by being honest from day one
– Setting boundaries before the contract is signed
– How Ashley books dream clients in her sleep (literally)
– Using automation that feels human
– The magic of the eight-minute delay and other simple workflow hacks
– How to prevent buyer’s remorse in the first 24 hours
– Building a client experience that gets you repeat clients and referrals
003 // Naming Your Offers Like A Pro With Katie Pannell
Season 1 · Episode 4
Monday, October 27, 2025 • Duration 29:07
I assume that if you’re listening to this podcast, you have a business (or you’re related to me - hi mom!) - which means you’ve also been through the struggle of naming your offers, freebies, workshops, and more.
If this is you, I have the BEST news: Naming doesn’t have to be hard – but surprisingly enough, it SHOULD be a little…scary? In this week’s ~very~ spooky episode, I sit down with Katie Pannell of 26 And Then Some to talk through why the best names make you nervous to claim, how to tackle your offer names, and behind the scenes of her signature naming process.
// I DON’T KNOW WHO NEEDS TO HEAR THIS, BUT
If you’re not naming your offers with strategy (and you’re going for fun instead), you’re missing out on a HUGE branding opportunity.
In this episode, we yap about:
– Why feeling a little “spooked” by your name is a green flag
– How to tell the difference between scary-good and scary-wrong names
– The secret to balancing “clear” and “clever”
– Why metaphors are candy for your audience’s brain
– What makes a themed brand actually work (and what makes it cringe)
– How to tell when a name or theme fits your mission, and when it’s just aesthetic noise
– Why meaning is earned over time (and memorability matters more at first)
– When to let your ideas be weird and go all in on them anyway
// 💥 EXCLUSIVE PODCAST LISTENER DISCOUNT! 💥
002 // Doing The Damn Thing With Jess Freeman
Season 1 · Episode 3
Monday, October 27, 2025 • Duration 30:05
If you’ve ever overthought a good idea right out of existence, this episode’s your permission slip to stop doing that. I sat down with Jess Freeman, web designer, SEO strategist, and founder of The Ordinary Business, to talk about how she turned a random Threads post into a full-blown summit and podcast in under four months.
// I DON’T KNOW WHO NEEDS TO HEAR THIS, BUT
Stop overthinking that idea and just do it. You can figure it out on the way.
In this episode, we yap about:
– How The Ordinary Business went from a snarky Threads post to a 90-speaker summit
– Listening when your audience says “we want this” (and letting that be enough)
– Why overthinking is just perfectionism in a cuter outfit
– Creating momentum you can actually sustain
– Letting yourself pivot, even after you swore something off
– What “ordinary” success looks like when you’re not chasing seven figures
– The underrated magic of caring more about impact than optics
001 // Creating A Content Rabbithole With Jamar Diggs
Season 1 · Episode 2
Monday, October 27, 2025 • Duration 38:33
If you’re perpetually exhausted from all-consuming content creation that doesn’t do ANYTHING to help you find new clients (or book them), this is the episode for you. I sat down with Jamar Diggs, a Youtube marketing expert for service providers who needs you to know that YOU ARE WORKING TOO HARD!
// I DON’T KNOW WHO NEEDS TO HEAR THIS, BUT
You’re making content creation too hard – and you’re giving away too much for free.
In this episode, we dive into:
– Why you need a STRONG “top of funnel” platform if you want to be discovered
– What “funnels” actually mean for your business if that felt too ~GirL BoSs~ to hear
– How choosing a platform conducive to getting found saves you time
– How to infuse all of your content with thought leadership (so it doesn’t blend in)
Welcome to I Don't Know Who Needs To Hear This! I'm your host, Amy Hanneke - and I can't wait to bring you the show for business owners who are tireddd of feeling like the bar is getting constantly higher. On this podcast, we're having the closed-door conversations out in the open, getting you the *actual* business advice (and perspective) you're craving, and swearing our little hearts out in the process.
018 // My Origin Story & How to Navigate a Major Pivot in Your Business
Tuesday, February 3, 2026 • Duration 23:26
So this is basically my most requested episode ever, and I've been putting it off for years because I was actually trying to distance myself from my old career on purpose. But you asked for it, so here we are: the full story of how I went from being a registered dietitian working in eating disorder care to becoming a website copywriter who helps service providers sound like actual humans online!
I DON'T KNOW WHO NEEDS TO HEAR THIS, BUT
With the right messaging and enough time, you absolutely can successfully transition careers, pivot to new offers, or basically do whatever you want in business — even if it's a seemingly unrelated field.
SKIM THE SCRIPT
– How I went from dietitian to copywriter
– Why I spent five years ignoring ALL the signs that I wanted to do something else
– How websites became my actual hobby while I was supposed to be seeing clients
– My first advice: develop a "why not" mentality and get messy with experimentation
– How I went from $900 websites to being booked out months in advance
– Why I niched down to health and wellness providers first — then un-niched on purpose
– Advice #2: cultivate a regular practice of working on your business, not just in it
– Why I secretly stopped being a website designer for four months before I told anyone
– How to give context when you're making a pivot (and why you don't have to build in public if you don't want to)
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— Have a request or idea for a future episode? Let me know here!
Disclaimer: Some links in these show notes may be affiliate links, which means I may earn a small commission if you choose to purchase through them, at no extra cost to you. I only share products and resources I genuinely use, love, or would recommend to a friend. Thank you for supporting the show!
Use code IDKPOD to take $50 off of Katie’s custom naming GPT, the Name-O-Matic! (affiliate link)
— Have a request or idea for a future episode? Let me know here!
Disclaimer: Some links in these show notes may be affiliate links, which means I may earn a small commission if you choose to purchase through them, at no extra cost to you. I only share products and resources I genuinely use, love, or would recommend to a friend. Thank you for supporting the show!
