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I assume that if you’re listening to this podcast, you have a business (or you’re related to me - hi mom!) - which means you’ve also been through the struggle of naming your offers, freebies, workshops, and more.
If this is you, I have the BEST news: Naming doesn’t have to be hard – but surprisingly enough, it SHOULD be a little…scary? In this week’s ~very~ spooky episode, I sit down with Katie Pannell of 26 And Then Some to talk through why the best names make you nervous to claim, how to tackle your offer names, and behind the scenes of her signature naming process.
// I DON’T KNOW WHO NEEDS TO HEAR THIS, BUT
If you’re not naming your offers with strategy (and you’re going for fun instead), you’re missing out on a HUGE branding opportunity.
In this episode, we yap about:
– Why feeling a little “spooked” by your name is a green flag
– How to tell the difference between scary-good and scary-wrong names
– The secret to balancing “clear” and “clever”
– Why metaphors are candy for your audience’s brain
– What makes a themed brand actually work (and what makes it cringe)
– How to tell when a name or theme fits your mission, and when it’s just aesthetic noise
– Why meaning is earned over time (and memorability matters more at first)
– When to let your ideas be weird and go all in on them anyway
// 💥 EXCLUSIVE PODCAST LISTENER DISCOUNT! 💥
Use code IDKPOD to take $50 off of Katie’s custom naming GPT, the Name-O-Matic! (affiliate link)
// WHERE TO FIND KATIE
– Visit Katie’s website
– Follow Katie on Instagram
– Follow Katie on Threads
// MORE FROM HELLO & CO
— Visit my website at hellococreative.com
— Follow @idkwhoneedsthispod on Instagram
— Find me on Instagram
— Follow me on Threads (you’re welcome in advance)
— Subscribe to The Rough Draft newsletter (your Thursday morning shot of brain espresso)
— Have a request or idea for a future episode? Let me know here!
Disclaimer: Some links in these show notes may be affiliate links, which means I may earn a small commission if you choose to purchase through them, at no extra cost to you. I only share products and resources I genuinely use, love, or would recommend to a friend. Thank you for supporting the show!
// 🛟 SEARCH PARTY SEO WORKSHOP
Join me & Mckayla of Comma Mama Co for a budget-friendly SEO workshop on November 5, 2025 at 10 am central to learn how to hunt down the exact words your ideal clients are using to Google services like yours, how to use those words correctly on your own site, and how to increase your odds of getting found by them. Click here to save your seat!
