The Systems and Workflow Magic Podcast – Details, episodes & analysis

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Podcast The Systems and Workflow Magic Podcast

The Systems and Workflow Magic Podcast

Dolly DeLong

Business
Business
Education

Frequency: 1 episode/8d. Total Eps: 215

Hosting podcast Acast

The Systems & Workflow Magic Podcast is hosted by Dolly DeLong, a Nashville-based family photographer and systems-driven marketing educator for family photographers.

Are you a family photographer who wants to stay consistent with marketing, simplify your backend systems, and run your business with more structure and peace? This is the podcast for you.

The show shares:

  • Marketing systems for Instagram, email, and beyond — built for real family photographers with limited time and full seasons of life
  • Backend business operations, workflows, SOPs, and repeatable routines that bring order and intention to how you run your business
  • Conversations with trusted experts covering systems, SEO, email strategy, automation, and backend operations — so you are not figuring everything out on your own
  • Behind-the-scenes insights from Dolly's own business and personal life, including faith, family, and a business intentionally designed around the life she loves

The goal is to help family photographers think like their own CMO — building a sustainable, consistent marketing cadence that keeps them visible and booked ahead, without chasing trends, scrambling at the last minute, or burning out.

This is not a trends or hacks podcast. It is about clarity, consistency, and the kind of "business magic" that comes from structure, not shortcuts.

If you are a family photographer ready to move from scattered to structured, hit subscribe.

🎧 New episodes drop weekly.

Connect with Dolly on Instagram @dollydelongeducation for even more marketing systems and backend workflow education for family photographers.

Hosted on Acast. See acast.com/privacy for more information.

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Recent rankings

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Apple Podcasts

  • 🇨🇦 Canada - marketing

    03/07/2026
    #92
  • 🇨🇦 Canada - marketing

    02/07/2026
    #56
  • 🇨🇦 Canada - marketing

    01/03/2026
    #98
  • 🇨🇦 Canada - marketing

    28/02/2026
    #60
  • 🇨🇦 Canada - marketing

    18/12/2025
    #87
  • 🇨🇦 Canada - marketing

    17/12/2025
    #44
  • 🇬🇧 Great Britain - marketing

    08/12/2025
    #72
  • 🇬🇧 Great Britain - marketing

    22/09/2025
    #78
  • 🇨🇦 Canada - marketing

    12/09/2025
    #68
  • 🇩🇪 Germany - marketing

    09/09/2025
    #60

Spotify

    No recent rankings available



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Score global : 48%


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Boost Lead Generation & Build an Email List w/ Davey Jones

Episode 147

lundi 2 septembre 2024Duration 39:31

Ready to supercharge your lead generation and grow your email list? In this week’s episode of the Systems & Workflow Magic Podcast, I sit down with Davey Jones, the CEO of BDOW! An expert in digital marketing strategies. Davey shares his top insights on why building an email list is crucial for any business owner, regardless of where you are in your entrepreneurial journey.


Top reasons to listen to the entire episode:

  • Learn why email marketing is vital to scaling your business
  • Get practical tips to find success with a small email list
  • Hear how BDOW! can help grow your audience and streamline your workflows
  • Get inspired from Davey Jones’ best advice and encouragement for business owners


Mentioned Resources:

🚀The Essential Launch Email Checklist (a free download to help you plan your email strategy for a successful launch) HERE


Full Show Notes Here!


Connect with Davey Jones

Website - bdow.com (and use code DOLLY at checkout to get 20% OFF your monthly or yearly subscription)

IG- @daveytjonesy


Connect with Dolly DeLong Education

💻Website

📱Instagram

🎥YouTube


Special Codes From Dolly DeLong Education

⚡️Create a System for your Marketing with ENJI here (get 15% OFF your first two months)

⚡️Want 30% OFF Of Dubsado? Click here

⚡️Get started with Riverside for as low as $15 a Month with this link


Thanks for joining us on The Systems and Workflow Magic Podcast! If you enjoyed this episode, please:

✅Sign up for weekly reminders to stay updated on all things systems, sops, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools

🥳Post a screenshot & some of your favorite key takeaways on your IG story and tag me @dollydelongeducation so I can repost it!

🔗*affiliate links included, which means I might make a lil' money when you click. I only recommend people, products, & programs I use & ❤️

Hosted on Acast. See acast.com/privacy for more information.

SEO Strategy for Service Providers W/ Laurel Vines

Episode 146

lundi 26 août 2024Duration 29:03

This week, I am joined by SEO expert and web designer Laurel Vines to discuss a comprehensive SEO strategy for service providers. We delve into practical techniques for improving SEO, including website structure, content optimization, and off-page SEO. Laurel also shares her journey into SEO and offers tips for leveraging Pinterest for your small business.


Top reasons to listen to the entire episode:

  • Expert Insights: Gain actionable SEO strategies from Laurel Vines, a brand and Showit web designer who helps service providers enhance their online visibility.
  • Practical Tips: Learn how to optimize your website structure, content, and off-page SEO to attract more clients organically and improve your search rankings.


Full Show Notes Here!


Connect with Laurel Vines

Website - vineyardcreativeco.com

IG- @vineyardcreative.co


Connect with Me (Dolly DeLong Education)

💻 Website 📱 Instagram 🎥 YouTube


Thanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:

✅ Sign up for weekly reminders + free resources here → Business Tools

🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!

🔗 Affiliate links included. I only recommend products I personally use and love.


SEO strategy for service providers, SEO for photographers, off-page SEO small business, Pinterest SEO keywords, keyword cannibalization website, keyword research for photographers, Showit web designer SEO, backlinks for photographers, Google Business Profile photographers, local SEO photographers, website keyword mapping, SEO planning for creatives, Answer the Public keyword tool, blogging SEO strategy photographers, Pinterest keyword research, organic traffic for service providers, SEO tips for family photographers

Hosted on Acast. See acast.com/privacy for more information.

137: The Importance of SEO for ANY business and Why it's Important NOT to Get Stuck with Taking Action with SEO featuring Christy Hunter

Episode 137

lundi 24 juin 2024Duration 48:00

Hey friend! Welcome to episode one of the Summer of SEO series. To kick things off, I am joined (once again) by SEO expert Christy Hunter. We dive deep into the essentials of search engine optimization (SEO) for small business owners and discuss Christy's new roadmap for SEO, designed to guide business owners through the vital steps to enhance their online visibility. Let the Summer of SEO begin!☀️


🔗Get on the waitlist NOW for the Systems & Workflow Magic Bundle, the SEO edition (receive over 20 + FREE SEO resources, yup FREE) (this expires August 30th, 2024)

🎙️Get on the waitlist for the PRIVATE SUMMIT: The SEO MASTERY AUDIO SUMMIT.


Top reasons to listen to the entire episode:

  • Practical advice for avoiding overwhelm
  • The ins and outs of SEO
  • And much more!


Full Show Notes Here!


Connect with Christy

Website - seocoachingforcreatives.com

IG- @seocoachingforcreatives


Connect with Dolly DeLong

Website

Instagram

Pinterest

YouTube


Special Codes From Dolly DeLong:

Create a System for your Marketing with ENJI here (get 15% OFF your first two months)

Want 30% OFF Of Dubsado? Click here

Get started with Riverside for as low as $15 a Month with this link


Thanks for joining us on The Systems and Workflow Magic Podcast! If you enjoyed this episode, please:

✅Sign up for weekly reminders to stay updated on all things systems, sops, and workflows to impact the backend of YOUR business! You can snag freebies here: https://systemsandworkflowmagic.com/business-tools

🥳Post a screenshot & some of your favorite key takeaways on your IG story and tag me @dollydelongeducation so I can repost it!

Hosted on Acast. See acast.com/privacy for more information.

How to Start Outsourcing in Your Photography Business w/ Jill Gum

Episode 39

lundi 22 août 2022Duration 45:02

If you have been doing every single thing in your photography business by yourself and wondering why you are exhausted, this episode is your wake-up call. I sat down with Jill Gum of Jill Gum Photography & Education, and we are spilling the tea on outsourcing: when you are actually ready, what to hand off first, and the systems you need before you bring someone new into your business.

Jill is a wedding, brand, and family photographer in central Illinois, a former high school choir teacher, and a mom of three. She has been outsourcing in her photography business for over six years, and her virtual assistant now handles about half of her weekly work hours. She also teaches other photographers how to build successful businesses through her education platform.


What you'll hear in this episode
  • Why waiting until you are "ready" to outsource is actually the worst plan
  • The two-week tracking exercise that shows you exactly what to hand off
  • How Jill started outsourcing with just two tiny tasks (and why that was the move)
  • Why your systems have to be buttoned up before a VA can help you
  • The difference between a contractor and an employee (and why it matters for your taxes)
  • How to build a 90-day VA budget using $25 from each session
  • The communication rhythm that keeps your VA relationship strong
  • Which tools you actually need: Google Drive, Trello, password managers, and your CRM
  • How to handle mistakes without spiraling (because they will happen)


Resources & Links Mentioned In This Episode

▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/outsourcing-for-photographers/

▸ The Backend Organization System for Family Photographers (Trello Board): https://systemsandworkflowmagic.com/master-business-operations-board

▸ The Legal Paige (contracts for photographers, use code DOLLY10 for 10% off): https://systemsandworkflowmagic.com/contracts-for-photographers

▸ Dubsado (get 30% OFF with this link): https://systemsandworkflowmagic.com/dubsado-coupon-code


Connect with Jill Gum:

📱 Instagram: @jillgumphotography 💻 Website: https://jillgum.com


Connect with Me (Dolly DeLong Education)

💻 Website 📱 Instagram 🎥 YouTube


Thanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:

✅ Sign up for weekly reminders + free resources here → Business Tools

🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!

🔗 Affiliate links included. I only recommend products I personally use and love.


outsourcing for photographers, how to hire a virtual assistant photography business, VA for photographers, outsourcing tasks creative business, when to outsource photography, systems for outsourcing, Trello for photographers, photographer business systems, outsourcing for creatives, how to find a VA for your business, photography business tips, hiring a contractor photography, workflow for photographers, client onboarding photography, project management tools photographers, photography business organization, SOPs for photographers, CRM for photographers

Hosted on Acast. See acast.com/privacy for more information.

35: How to Have Hands-Off Hospitality that Is Automated featuring Angela Tan of SystemsRX

lundi 25 juillet 2022Duration 37:25

Today I am so excited to introduce you to my good friend Angela Tan of The Systems RX. She is the QUEEN of funnel tech and automated workflow strategy. We will be talking all about how to create a “hands-off hospitality” approach in your automations as well as the 5D Formula for each stage of the client journey. Angela is truly a superhero when it comes to helping business owners automate their client experience and get more of their time back. 


The Systems and Workflow Magic Podcast is brought to you by Dolly DeLong Education. This is a podcast for creative business owners who want to learn tangible steps to automate their business through workflows, systems, tools and strategy in order to go from scattered to streamlined with purpose. Because even muggles can become automated wizards.


Ready to check out Dubsado? Click here for 30% off!


Links Mentioned

Try Dubsado & Get 30% Off

Angela’s Hands-Off Hospitality Workshop

 

Connect with Angela ⬇️

thesystemsrx.com

instagram.com/thesystemsrx


Connect with Dolly ⬇️

instagram.com/dollydelongeducation

facebook.com/DollyDeLongEducation

pinterest.com/dollydelong



Hosted on Acast. See acast.com/privacy for more information.

34: Zapier and Dubsado: A Match Made In Heaven

lundi 18 juillet 2022Duration 22:28

As you may know, Dubsado is an incredible CRM that saves time and energy for photographers and business owners alike, but occasionally, it is necessary to connect Dubsado to external software to enhance the rest of your workflow. That’s where a program like Zapier comes in to act like a bridge between Dubsado and another software! As we wrap up our Dubsado education series on the podcast today, I'm sharing how Dubsado and Zapier are a business owner’s match made in heaven, and plus, you'll hear a few ideas on how to get started using the two in your business.

The Systems and Workflow Magic Podcast is brought to you by Dolly DeLong Education. This is a podcast for creative business owners who want to learn tangible steps to automate their business through workflows, systems, tools, and strategy in order to go from scattered to streamlined with purpose. Because even muggles can become automated wizards.


Dubsado Toolkit for Creatives

Are you a family photographer looking to utilize Dubsado for your business? I've created the essential toolkit you need for your family photography business in order to better streamline & automate the backend of your client's journey & services! Use code "50OFF" for $50 off!

Grab the Dubsado Toolkit for Creatives >>


Links Mentioned

Episode 32

Dubsado Toolkit for Creatives

Try Dubsado >>


Connect with Dolly ⬇️

instagram.com/dollydelongeducation

facebook.com/DollyDeLongEducation

pinterest.com/dollydelong

Hosted on Acast. See acast.com/privacy for more information.

A Systems Pro Breaks Down Dubsado and ClickUp Together

Episode 32

lundi 4 juillet 2022Duration 33:20

If you have ever felt like your CRM handles half the job and the rest of your client workflow lives on sticky notes and random Google Docs, this episode is going to hit different. I'm sitting down with Abby Martinez, OBM and VA agency owner, to talk about how to connect Dubsado and ClickUp so your client experience runs on a real system instead of scattered memory.

Abby is the founder of Abby Martinez & Co, an OBM and VA agency that helps women bring their business vision to life through behind-the-scenes systems and support. She switched from HoneyBook to Dubsado and pairs it with ClickUp for her agency's project management. She is spilling the tea on exactly how she sets up automations between the two platforms and why having both a CRM and a project management tool is non-negotiable.


What you'll hear in this episode
  • Why a CRM and a project management tool are two different things (and why you need both)
  • The real difference between Dubsado and ClickUp and where each tool shines
  • How to use Zapier to trigger automations between Dubsado and ClickUp when a contract is signed
  • The three-phase client workflow: inquiry in Dubsado, project execution in ClickUp, and offboarding back in Dubsado
  • How to build SOP templates in ClickUp so you never reinvent the wheel for a new booking
  • ClickUp's built-in forms and how to use them for client feedback, applications, and customer support
  • A practical "start with one service" approach, so you do not burn out trying to set up everything at once

Resources & Links Mentioned In This Episode

▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/dubsado-and-clickup-together/

▸ How to Create a Contact Form That Wows (free guide): https://systemsandworkflowmagic.com/create-a-contact-page-that-wows

▸ Dubsado (get 30% OFF with this affiliate link): https://systemsandworkflowmagic.com/dubsado-coupon-code

▸ The Backend Organization System for Family Photographers (Trello Board): https://systemsandworkflowmagic.com/master-business-operations-board

▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society


Connect with Abby Martinez:

💻 Website: https://wellbalancedbusiness.com/


Connect with Me (Dolly DeLong Education)

💻 Website 📱 Instagram 🎥 YouTube


Thanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:

✅ Sign up for weekly reminders + free resources here → Business Tools

🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!

🔗 Affiliate links included. I only recommend products I personally use and love.


Dubsado and ClickUp, how to connect Dubsado and ClickUp, CRM for photographers, project management for photographers, Dubsado Zapier ClickUp, Dubsado workflows for photographers, ClickUp for creative businesses, client workflow automation, Dubsado vs ClickUp, project management for small business, Dubsado CRM setup, ClickUp for photographers, SOPs for photographers, client onboarding workflow, CRM and project management together, systems for family photographers, Dubsado automation, ClickUp automation, backend systems for photographers

Hosted on Acast. See acast.com/privacy for more information.

Your Client Experience Is Costing You Referrals (Here's How to Fix It)

Episode 31

lundi 27 juin 2022Duration 20:13

Your portfolio could be stunning, your editing could be a chef's kiss, and you could still be quietly losing referrals and repeat bookings. Why? Because your client experience has gaps you haven't mapped out yet. In this episode, I'm breaking down the four phases of a strong client experience for family photographers and showing you exactly where Dubsado fits into your workflow so nothing falls through the cracks.

This is a solo episode where I walk you through the client experience framework I use in my own family photography business, including the specific automations I've built inside Dubsado and the small, personal touches that keep families coming back year after year.


What you'll hear in this episode
  • Why your client experience is doing just as much work as your portfolio (even if you haven't thought about it that way)
  • The four phases every client moves through when they work with you: inquiry, booking, session, and offboarding
  • How to map out your entire client process on paper before you even open Dubsado
  • The specific automations I use inside Dubsado that save me time without making things feel cold or robotic
  • Why automation actually protects the personal touch instead of replacing it
  • The $5 surprise-and-delight move I do for every newborn client
  • How to decide which steps get automated and which ones stay manual
  • The feedback loop that helps you refine your client experience over time


Resources & Links Mentioned In This Episode

▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/client-experience-for-photographers-how-dubsado-helps/

▸ Try Dubsado and Get 30% Off Your First Month or Year: https://systemsandworkflowmagic.com/dubsado-coupon-code

▸ How to Create a Contact Page That Wows (Free Resource): https://systemsandworkflowmagic.com/create-a-contact-page-that-wows

▸ The Backend Organization System for Family Photographers (Trello Board): https://systemsandworkflowmagic.com/master-business-operations-board

▸ The Family Photographer's Workflow Blueprint: https://dollydelong.thrivecart.com/family-photography-workflow-blueprint/

▸ Grab the FREE Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends


Connect with Me (Dolly DeLong Education)

💻 Website 📱 Instagram 🎥 YouTube


Thanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:

✅ Sign up for weekly reminders + free resources here → Business Tools

🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!

🔗 Affiliate links included. I only recommend products I personally use and love.


client experience for photographers, Dubsado for family photographers, photography client workflow, CRM for photographers, Dubsado automation photography, client experience automation, photography business systems, how to use Dubsado for photography, family photographer workflow, client onboarding for photographers, photography booking process, client offboarding photographers, Dubsado workflow setup, photography business organization, client journey for family photographers, automated emails for photographers, photography CRM setup, Dubsado tips for photographers

Hosted on Acast. See acast.com/privacy for more information.

[Case Study] Grace Paul Hired a Launch Strategist & Made $51k

Episode 136

lundi 17 juin 2024Duration 01:10:40

Hey friend! This week, we're doing things a little differently. Join me for an in-depth case study of my 1:1 launch integration client, family film photographer Grace Paul. We delve into the journey and strategies behind Grace's incredibly successful launch of a fine art family photography collaboration, which generated $51,000 in just one week! Grace shares the essential steps leading up to the launch, including the importance of a solid pre-launch strategy, collaborating with fantastic photography educators, and the benefits of not launching alone. Get your notepad ready for this one!


Takeaways

  • The power of community and collaboration
  • How to face your fears when looking at your numbers
  • Preparation strategies for a successful launch
  • And much more!


Full Show Notes Here!


⭐️Connect with Grace Paul

Instagram- @gracepaulphoto

Website - gracepaul.co



⭐️Connect with Dolly DeLong

🔗Interested in launching a digital course OR a service & need help creating a strategic launch plan? click here

Website

Instagram

YouTube


🔗Special Codes From Dolly DeLong:

Create a System for your Marketing with ENJI here (get 15% OFF your first two months)

Want 30% OFF Of Dubsado? Click here

Get started with Riverside for as low as $15 a Month with this link


Thanks for joining us on The Systems and Workflow Magic Podcast! If you enjoyed this episode, please:

✅Sign up for weekly reminders to stay updated on all things systems, sops, and workflows to impact the backend of YOUR business!

🎁You can snag freebies here: https://systemsandworkflowmagic.com/business-tools

🤳🏼Post a screenshot & some of your favorite critical takeaways on your IG story and tag me @dollydelongeducation so I can repost it!

Case study interview, launch strategist, launch support, film photography, family photographer, mompreneur, photographer mentor, business creatives, photographer coach, email list growth, organic marketing, digital product bundle, collaboration, photography blog

Hosted on Acast. See acast.com/privacy for more information.

29: How Not To Lose The Personal Touch When Automating Your Business

lundi 13 juin 2022Duration 26:22

Today we are continuing the conversation about utilizing Dubsado in your creative business. In this episode, I’m sharing with you some baby steps that you can take to start automating your workflows.

As a Dubsado expert and family/branding photographer, I have seen the power in automating your business, and how it will save you so much time and energy. I’m making sure to include a few ways that you can automate your workflow today without losing the personal feeling in your client touch-points. 

The Systems and Workflow Magic Podcast is brought to you by Dolly DeLong Education. This is a podcast for creative business owners who want to learn tangible steps to automate their business through workflows, systems, tools, and strategy in order to go from scattered to streamlined with purpose. Because even muggles can become automated wizards.


Create a Contact Form that Wows

Are you struggling to convert your inquiries? Maybe your contact form is simply an afterthought on your website that doesn't attract your ideal client. It's time to level up your lead capture form by creating a contact form that WOWS. Your client experience starts all the way back at the contact form level.

Join this free video training with a behind-the-scenes look at how I've built my contact form, along with my system that teaches you how to not get ghosted!

Check Out the Training >>


Links Mentioned

Try Dubsado & Get 30% Off Your First Month or Year

How to Create a Contact Form that Wows

Connect with Dolly ⬇️

instagram.com/dollydelongeducation

facebook.com/DollyDeLongEducation

pinterest.com/dollydelong

Hosted on Acast. See acast.com/privacy for more information.


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