We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.
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263. Your MBA In Creative Negotiation: How Kim Kaupe Got A Client To Pay Her $15K Over Asking Price After They Initially Said “No” (REPLAY)
Episode 263
Monday, September 9, 2024 • Duration 37:16
This is a replay of episode 117, one of our team-picked top 10 case studies that we felt deserved an encore.
We’re dissecting the case study of how Kim used creative negotiation tactics to turn a “no, we can’t afford you” response into a client paying $15,000 more than what they initially offered.
If negotiating makes you sweat, Kim’s advice will give you a MBA in negotiation in under an hour.
Keep listening to learn how you too, can get paid over your asking rate when you learn how to problem solve pricing objections WITH your clients.
View the transcript for this episode at: https://otter.ai/u/AIu7WVT-VPX6vrnORv5G7q4fNn8?utm_source=copy_url
Thank you to those who supported Ellen in the National Mrs. America Pageant!
Yoga and Pilates with Ivory Howard: http://www.ivoryhoward.com
Veronica Romney: veronicaromney.com
Systems Saved Me: https://www.addtolisttool.com/collabs/
Lightbeamers: www.lightbeamers.com/formula
Dishing up Digital: https://www.ellenmackenzie.com/Dishing-up-Digital-School
The Abundance Group: www.theabundance.group
Linda Sidhu: lindasidhu.com
PassionBreakthrough: https://www.PassionBreakthrough.com/GiftsForYou
When Heaven Meets Hell podcast: https://linktr.ee/whenheavenmeetshell
Launch with Lacey Cribb: https://laceycribb.com
Nomad Copy Agency: https://www.nomadcopyagency.com/copy-on-demand
Come Plum: https://comeplum.myflodesk.com/build-your-brand-bundle
Better Belly Podcast: Better Belly Podcast (https://betterbellytherapies.com/apple)
Studio Sequin: http://studiosequin.com/
Victoria Davis: https://app.convertkit.com/creator_profile_v2
Dirty Copy: https://www.instagram.com/dirty.copy/
Celia Elisabeth Johnston-Hale: www.johnston-hale.com/en-us
Simplify BS: www.simplifybs.com
Business Babes Collective: https://www.businessbabescollective.com/podcast
The Easy Flow Life: https://theeasyflowlife.com/
Connect with Kim:
kimkaupe.com
Instagram: @kimkaupe
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
Learn more about your ad choices. Visit megaphone.fm/adchoices
Bonus #55: How to Overcome The 5 Main Buyer Objections
Wednesday, September 4, 2024 • Duration 34:56
This bonus episode is the perfect resource if you're trying to figure out ways to overcome your ideal clients' objections to your offer. Jocelyn Montemarano - founder of Scale Your Resonance - walks us through the 5 main objections your buyers may have, and how to overcome them. Jocelyn doesn't believe in coercion as a sales method, so listen in to find out how you can approach your sales with a dedication to service and evidence at the heart of your strategy. Increase your conversions and finally turn lurkers into paying clients with these insights from Jocelyn!
Access the transcript of this episode HERE: https://otter.ai/u/8bEyL-0fzh_WRFhUVXBVdgcjCH4?utm_source=copy_url
Connect with Jocelyn:
Get the Free Training: 3 Elements of High-Converting Case Studies That Overcome Every Objection and Turn More Right-Fit Lurkers in Your Audience Into Best-Fit Clients or Students https://scaleyourresonance.com/ellenyin
Apply for the Case Study Sprint: https://scaleyourresonance.com/case-study-sprint
Instagram: https://www.instagram.com/scaleyourresonance/
Scale Your Resonance Email Series: https://scaleyourresonance.com/email
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes on our private podcast! Check out everything our members get at https://ellenyin.com/csuite
Learn more about your ad choices. Visit megaphone.fm/adchoices
255. ‘Best Of’ Hiring: 8 Top Tips On The Who, What, When, and Where of Hiring
Episode 255
Monday, July 15, 2024 • Duration 54:53
We’re rounding up our 8 best tips and guest insights on all things hiring, from pre-hiring essentials, to successful delegation, to finding the right people to bring on your team. I’ll introduce each sound bite with the name of the guest and the original episode number, in case you want to go back and listen to the full interview. All referenced episodes will also be linked for you in the show notes below for easy access.
View the transcript for this episode at: https://otter.ai/u/STlBAzdKb67YsLqZdHomcO_m1v0?utm_source=copy_url
Thank you to our sponsor!
Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen
Want to increase your financial competence? Go to https://kickstartaccountinginc.com/gift to get your free gift!
Links to the featured episodes:
EP 93 w/ Say Gabriel: https://link.chtbl.com/8suBwwrB
EP 252 w/ Emily Reagan: https://link.chtbl.com/TAw4NxBb
EP 223 w/ Rachel Harris: https://link.chtbl.com/lU-TYwCw
EP 123 w/ Tyler J. McCall: https://link.chtbl.com/mWPAAkAO
EP 195 w/ Heather Brown: https://link.chtbl.com/38TylNUR
EP 168 w/ Daina Trout: https://link.chtbl.com/xVpIp6ZI
EP 254 w/ Danielle Hayden: https://link.chtbl.com/oAH9rkyw
EP 201 w/ Pauleanna Reid: https://link.chtbl.com/7d_PuYjh
Check out our previous roundup episodes:
Email Marketing Roundup: https://link.chtbl.com/zW5tKLM2
Podcast Roundup: https://link.chtbl.com/CUa_hAXC
Launching Roundup: https://link.chtbl.com/jz5RbIv0
Pitching Roundup: https://link.chtbl.com/sllNCKMT
Lead Generation Roundup: https://link.chtbl.com/dbjNLFH1
Conversion Roundup: https://link.chtbl.com/AYNw_c2w
Customer Feedback Roundup: https://link.chtbl.com/lTKbWBYY
Marketing Roundup: https://link.chtbl.com/AkgrDVmg
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you.
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Subscribe for new episodes every Monday.
Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite
Learn more about your ad choices. Visit megaphone.fm/adchoices
199. 2 Ways To Add Urgency and Increase Funnel Conversions by 50%
Episode 199
Monday, June 19, 2023 • Duration 01:01:23
We are joined on the show today by a dynamic duo who we're lucky to also call friends, Annette Grant and Sarah Karakaian. These talented hosts are the voices behind the premier podcast in the short-term rental space, Thanks For Visiting, as well as the masterminds behind the Hosting Business Mastery Method.
In their case study, Annette and Sarah reveal two specific incentives they implemented to build urgency into their free workshop funnel, which led to a staggering 50% improvement in their conversion rate and 90% of their students opting to pay in full for their $2500 signature program.
Beyond the element of added urgency, Annette and Sarah also candidly share the other strategies they’ve tested to optimize their free workshop - both the flops and phenomenal successes you’ll want to steal. Tune in to hear what style of testimonials most resonated with viewers on both the live and evergreen versions of their workshop and the winning bonuses that proved to be powerful motivators for people to buy before the workshop even ended.
View the transcript for this episode at: https://otter.ai/u/YGzhHoT8piwCiPPyc7BskNnMzqI?utm_source=copy_url
Thank you to our sponsors:
Successful Ads Club brings their A-Team to power your business's growth! Try your first month today for just $37 at www.ellenyin.com/sac
Create a swoon-worthy brand with the WorkPlay method! Book an inquiry call at www.workplaybranding.com + mention Cubicle to CEO sent you to receive a fast action bonus worth $1,500.
Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at shopify.com/cubicle
Connect with Thanks For Visiting:
www.thanksforvisiting.me/workshop
Instagram: @thanksforvisiting_
Try Deadline Funnel: https://deadlinefunnel.com/?via=95801-annette-grant
Links mentioned in the epsiode:
Linda Sidhu's episode on audience behavior segmentation: https://open.spotify.com/episode/3YObOJpZTMkm9XgK36NE5c?si=bf8b7af678fe4f78
Amanda Walker's episode on repurposing customer testimonials: https://open.spotify.com/episode/3wXoz1nuwKykE7gXN8FhzH?si=32ce6e99e9604517
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us
Learn more about your ad choices. Visit megaphone.fm/adchoices
Bonus #24: 3 Strategies That Landed Us At The Top Of Course Affiliate Leaderboards
Wednesday, June 14, 2023 • Duration 20:47
Let us know your favorite affiliate tip by DMing us @missellenyin and @cubicletoceo!Access the transcript of this episode HERE: https://otter.ai/u/ZtinxQicMrBidtlK_66JOsDMxeY?utm_source=copy_url What's your signature CEO style? Take the quiz: ellenyin.com/quizIf you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you.
Follow (+) our show for new episodes every Monday & Wednesday
Learn more about your ad choices. Visit megaphone.fm/adchoices
198. Word Of Mouth At Scale: Empowering Students As Affiliates Grew Her Course To $2M/Year
Episode 198
Monday, June 12, 2023 • Duration 54:04
This affiliate marketing focused episode with Molly Keyser rounds out the final installment in our word-of-mouth and referral marketing mini series.
After spending years building a successful photography business, Molly packaged her knowledge into a digital course educating other photographers, and scaled that one course to $2M/year.
10% of total sales were driven by her own students who became affiliates for the course, an impressive feat uncovered in today’s case study where Molly walks us through her process for equipping and motivating her student affiliates - 50 in total - to promote the course on her behalf.
Keep listening if you want to tap into the power of word-of-mouth marketing at scale through affiliates!
View the transcript for this episode at: https://otter.ai/u/ALK_sdGxw2G670C4u5KukCStAKo?utm_source=copy_url
Thank you to our sponsors:
Successful Ads Club brings their A-Team to power your business's growth! Try your first month today for just $37 at www.ellenyin.com/sac
Create a swoon-worthy brand with the WorkPlay method! Book an inquiry call at www.workplaybranding.com + mention Cubicle to CEO sent you to receive a fast action bonus worth $1,500.
Connect with Molly:
www.freedomcreator.co
Instagram: @mollymkeyser
TikTok: @mollykeyser
https://www.youtube.com/mollykeyser
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo
Learn more about your ad choices. Visit megaphone.fm/adchoices
Bonus #23: 5 Ways To Find Quality Referral Partners (Outside of Existing Clients)
Wednesday, June 7, 2023 • Duration 15:24
Listen to the details of our bundle launch in "My Q4 2021 Income Report, Breakdown of Our 7 Revenue Streams & Launch Numbers": https://cubicletoceo.buzzsprout.com/820498/9887908-my-q4-2021-income-report-breakdown-of-our-7-revenue-streams-launch-numbers Access the transcript of this episode HERE: https://otter.ai/u/TCrjgTcqwOY-p6OV0aPsDA8fMm8?utm_source=copy_url What's your signature CEO style? Take the quiz: ellenyin.com/quizIf you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you.
Follow (+) our show for new episodes every Monday & Wednesday
Learn more about your ad choices. Visit megaphone.fm/adchoices
197. She Walked Away From 17K Followers + Made 40% More Revenue With This Referral Strategy
Episode 197
Monday, June 5, 2023 • Duration 52:16
Today’s episode is the second installment in our word-of-mouth and referral marketing podcast series, this time featuring guest Sara McCabe. As a leadership and operations consultant who helps her clients build better leaders, stronger teams, and more efficient businesses, Sara put her own advice to the test by choosing to walk away from her TikTok account she had built up to 17K followers, and focus instead on generating referrals through past and current clients.
This strategic decision resulted in a remarkable 40% increase in revenue, referrals now driving 90% of her sales, and an extra $46,550 in her pocket over the course of last year.
What may surprise you most is why she doesn’t incentivize referrals from her clients with monetary kickbacks, and what she has found to work better instead.
This hot take and more are uncovered in today’s case study on leveraging the power of word of mouth referrals from your existing clients.
View the transcript for this episode at: https://otter.ai/u/XSHeOuNlCIFL_hqsbsc-yM7ShwU?utm_source=copy_url
Thank you to our sponsors:
If you’re a writer or aspiring writer, visit www.burgeondesignandeditorial.com or follow Tiffany on Instagram @burgeondesignandeditorial to learn more about Tiffany’s services! Mention you were sent by Cubicle to CEO to save 20% on any editing or book coaching services, no code needed.
Create a swoon-worthy brand with the WorkPlay method! Book an inquiry call at www.workplaybranding.com + mention Cubicle to CEO sent you to receive a fast action bonus worth $1,500.
Connect with Sara:
https://www.saracmccabe.com
@saramccabeconsulting
@dobusinesscasual
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo
Learn more about your ad choices. Visit megaphone.fm/adchoices
Bonus #22: The Easiest Way To Get More Glowing Reviews
Wednesday, May 31, 2023 • Duration 10:18
To enter our giveaway celebrating our upcoming 200th episode: 1) Leave a positive rating or review for our show at https://ratethispodcast.com/cubicletoceo2) Submit a screenshot of that rating (+ a voice memo question for our 200th episode Q+A) at https://ellenyin.com/200Access the transcript of this episode HERE: https://otter.ai/u/VpmKxS28ea0KcIZ8iwG2xFWIPSM?utm_source=copy_url What's your signature CEO style? Take the quiz: ellenyin.com/quizIf you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot & key takeaway on your IG story and tag us @missellenyin & @cubicletoceo so we can repost you.
Follow (+) our show for new episodes every Monday & Wednesday
Learn more about your ad choices. Visit megaphone.fm/adchoices
196. Repurposing Client Results: Building A Million Dollar Business From This 3 Step Testimonial Strategy
Episode 196
Monday, May 29, 2023 • Duration 56:49
Enter to win a $200 shopping spree with your small business of choice + submit a question to be featured in our upcoming 200th episode of the podcast: ellenyin.com/200
This interview kicks off a 3 episode series centered on growing your revenue through referral and word of mouth marketing. Our first guest is Amanda Walker, host of the Best Damn Coach podcast and a master performance coach, who went from making $623 paychecks as a high school teacher to building a million dollar coaching business helping service-based entrepreneurs 10X their client results so they can grow their impact and profit.
Research shows that the #1 way qualified leads make decisions is based on word-of-mouth referrals and customer references, yet many service providers are drowning so much in client delivery that they often miss the opportunity to capture and “sprinkle client results like confetti in everything you do,” as Amanda would say.
Her case study examines the 3 specific ways she started leveraging and repurposing client results to attract more than $1 million in coaching contracts, with no audience, website, or even social media to begin with. Amanda also explains the difference between informal and formal testimonials and why shifting toward informal testimonials will help you build greater trust with your audience.
Keep listening to hear how you can make the most of this underutilized, low-cost marketing strategy.
View the transcript for this episode at: https://otter.ai/u/_ng3vvI3UPmcZYGmOg8kDkPXrzU?utm_source=copy_url
Thank you to our sponsors:
If you’re a writer or aspiring writer, visit www.burgeondesignandeditorial.com or follow Tiffany on Instagram @burgeondesignandeditorial to learn more about Tiffany’s services! Mention you were sent by Cubicle to CEO to save 20% on any editing or book coaching services, no code needed.
Swap out your ineffective questions that lead to close-ended responses with Dr. Kristine Medyanik's prompts and questions that build trust by downloading your digital copy of the Curiosity Based Leadership booklet for only $9: ellenyin.com/curiositybooklet. This booklet is a must-have for every CEO!
Stand out from other coaches without spending $1 on marketing in Amanda Walker's FREE masterclass: www.amanda-walker.com/masterclass
Connect with Amanda:
www.amanda-walker.com
Instagram: @awalkmyway
Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz
If you enjoyed today's episode, please:
Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo
Sign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!
Post a screenshot &...
Learn more about your ad choices. Visit megaphone.fm/adchoices
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