Happy Subscribers – Details, episodes & analysis

Whether your audience is happy impacts how they interact with your content — if they want it or not, if they buy, or if they trust your recommendations, content or services. It’s a big deal!

So how do you create happy subscribers? It starts with an automated Welcome Sequence that introduces you to every individual who trusts you with their email address.  

What will you do with this first impression, so they know they’re in the right place? I dive into the details of a Welcome Sequence — what it is, why it matters, and some things to include in yours.

In this episode, you'll learn about:

• What it means to create happy subscribers from the moment they join your email list

• The purpose of a Welcome Sequence and what it needs to accomplish

• How quickly to send your newsletter to new subscribers

• If I recommend a Welcome Sequence for each of your opt-ins

• A free (and easy) solution to writing your first welcome sequence

Coaching Programs & Services:

• Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

• The Duett Debut - Done for you email copywrting & automation setup 

• Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

• Book a FREE Discovery Call 

Freebies:

• Your First Welcome Sequence
• More Resources

Instagram @alleagrummert

 

Welcome to Happy Subscribers! In this trailer, get a sneak peek into how we’re empowering bloggers and content creators to build powerful, connection-first email marketing strategies. 

We’ll dive into everything from crafting irresistible welcome sequences to growing your email list and boosting engagement. Whether you’re just starting or looking to refine your approach, this podcast is now your go-to resource for using email marketing to better connect with your audience.

Join us every week for actionable insights and expert tips. Let’s Duett!

Instagram @alleagrummert

Episode Summary:

Email is the MOST reliable and direct way of reaching a mass audience — even if Google or Instagram shift their algorithms — and I want to help you take advantage of all that’s possible!

If you’re still on the fence about whether to put time and energy into getting your email list started, this is a primer of the 5 reasons why now is always the best time to start growing and emailing your audience.

In this episode, you'll learn about:

• What email marketing can do that no other platform does

• Using email to build real relationships with subscribers

• The peace of mind that comes from having email automations

• What you don’t see with email that actually impacts your subscriber loyalty

• A free (and easy) solution to writing your first welcome sequence

Coaching Programs & Services:

• Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

• The Duett Debut - Done for you email copywrting & automation setup 

• Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

• Book a FREE Discovery Call 

Episode Resources:

• Your First Welcome Sequence
• More Resources

Instagram @alleagrummert

 

If you’re afraid to embrace AI — or, like my guest Kinsey, have once felt like you’re a grumpy old man shaking his fist at the inevitable changes of AI technology — welcome. I’ve been resistant to change too. But saving time with AI is not cutting corners or “cheating,” my friend; it’ll make you more efficient and keep your focus and energy where it’s needed most.

My friend Kinsey Soderberg of Authentic AI has been pioneering tools and trainings to help us online business owners embrace AI for our benefit, for our ease, and with baby steps.  

Kinsey is one of the sweetest, “work smarter, not harder,” creators I know, and we all have something we can learn from her. In this conversation, we talk about how to introduce AI into portions of your business to make regular tasks easier and faster. 

Don’t worry, it doesn’t have to look like using AI means it’s now running your business. In fact, Kinsey argues that would only limit its goodness — but instead, you can actually balance using AI while still maintaining your authenticity and creativity. Isn’t that great news?! 

Listen in as Kinsey paints an AI-approachable landscape of what’s possible when we embrace this new technology. Join us!

In this episode, you'll learn about:

• How Kinsey has crafted AI-driven strategies that respect and reflect her brand's core values 
• Kinsey’s tools for training ChatGPT to reflect your brand voice and save you HOURS each week
• Why Kinsey pivoted from a social media focus to investing more time in email marketing strategies
• How Kinsey connects with her email list by sharing personal anecdotes 
• What simple strategy she uses to help readers choose what emails they get from her each week

Connect with Kinsey:

Feel Good Social
Authentic AI for Enterpreneurs

Check out her resources:
Reels Prompt Playbook for ChatGPT
Brand Blueprint for ChatGPT

Check out this episode's blog post 

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert

 

 

Jess has been an online creator — starting with a side hustle and eventually serving clients while generously educating fellow creators — since 2011. If you've watched her YouTube tutorials over the years, like I have, you've likely benefited from her expertise!   In this episode, we dive into two key assets for any online business: a website that brings in leads for service-based businesses, and email marketing to nurture and connect with your audience.    Jess shares her journey from side hustle to full-time entrepreneur, including how strategic content marketing has helped her build a strong web presence, allowing her to spend time on things other than constantly selling services — like hanging out with her daughter!   We discuss all the fun email things: automations, workflows, segmentation, audience research, content strategy, client acquisition, personal branding, and how Jess uses email to stay top of mind while being generously helpful to her subscribers.   In this episode, you'll learn about:   • Where to place forms on your website to attract new email subscribers (advice from a website pro!)   • What you need in place to rely less on social media for website traffic and sales   • How Jess uses a mix of blogging, YouTube and email to support her content strategy   • Why email is one of the few assets you fully own as an online business owner (without worrying about algorithms)   • Strategies for thoughtful email list segmentation so you can send more personalized emails   • How to learn more about your audience and tailor your content strategy using reader surveys

Connect with Jess:

• www.instagram.com/jesscreatives
• www.jesscreatives.com
• Jess' FREE SEO Guide and mini email series

Join Allea at her next FREE email marketing coaching workshop:

Sign up for Email Marketing Answers with Allea happening Thursday, December 12th at 12:30pm CST.

Book a FREE Discovery Call

Instagram @alleagrummert

It is my delight to bring to you this conversation with my friend Colie James. Colie is a systems nerd much like myself, and not only do we dive into her strategies for communicating with her two businesses separately — a feat for any solopreneur — through Kit, we learn how she keeps this simple, stays connected personally with her subscribers, and ensures all of her new subscribers hear about her tools, services and more through both automations AND regular newsletters. She even shares her best CTAs (calls to action) for driving sales for both services and products through email and sales pages.

Not only that, but you’ll hear her basically *nerd flirt* with me by talking about Airtable and all it can be used to automate in the content creation process. (Cue me scheduling a sales call with her myself, because I need someone to do it for me! 😅).

In this episode, you'll learn about:

• How you can effectively sell through EVERY email

• Using a special email to welcome Kit Creator Network subscribers in a unique (and reply-worthy!) way

• The ways Airtable can automate and streamline your content process when you work with a team (yes, even subcontractors)

• Incorporating your personal story into your brand narrative in a way that feels natural

• Using email to nurture subscribers while driving them to take a specific action — a great strategy for podcast hosts and bloggers!

Connect with Colie:
Business-First Creatives Podcast

Check out Colie's resources:
Client Experience Email Templates

Check out this episode's blog post 

Allea's Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast
Connect with me:

Book a FREE Discovery Call 

Instagram @alleagrummert

More Resources

What will email look like in 2025? Here are my predictions! I don’t want to spill all the tea here, so you’ll have to listen in for all the details. 😏 

In this episode, you'll learn about:

• How to prepare for changes in apps, tools and integrations, so you’re ready for what’s next
• What I see subscribers doing that could tank your list growth
• The role of AI for how you plan and send emails
• Suggestions for how to manage these changes well (and in advance) as we see our time reduced more and more as your business grows
• Why adapting to change will help with your revenue and audience connection 

Check out this episode’s blog post 

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call

Episode Resources:

Growth + Goals Tracker
Submit an email marketing question in Speakpipe
More Resources

Instagram @alleagrummert

Episode Summary:

In this episode, we’ll dive into the 3 must-haves to build and improve your email marketing in 2025. As much as we need the basics to start (and I cover those too), these are the same elements of email marketing you’ll want to revisit and improve as your list and audience grows!

I’m excited for you to grow your email list with the right people, create an onboarding experience that nurtures your new subscribers, and use your newsletters more strategically to drive action in 2025. Are you ready?!

In this episode, you'll learn:

• Ways to grow your email list with people who genuinely want your content and want to connect with you
• How to build an onboarding experience for your new subscribers that seamlessly connects their journey from opt-in to first newsletter
• Strategies to better create and send newsletters that provide value for your subscribers and make it easier for you each week (yay!)

If you’re ready to improve your email marketing and connect with your subscribers in a meaningful way, tune in for some tangible ways you can build your email marketing from scratch or improve your existing strategy in 2025!

Check out this episode's blog post 

Learn more about Email Strategy Playbook

Book a FREE Discovery Call 

Resources: 
Content Calendar Airtable Hub 

Instagram @alleagrummert

Mo Bunnell is a pro at building relationships. As a sales and business development consultant for Bunnell Idea Group — and author of Give to Grow — he’s a prime example of generosity and personality when it comes to email marketing with his audience.

Mo nurtures his list with consistent personal and professional updates that keep him top of mind. One challenge he’s had (and solved) is working with massive corporations but needing a way to get their employees on his email list — to nurture and sell to them — as well. Tune in to hear how he did it, all while giving away valuable content that further reinforce why his clients love working with Mo and his team.

We discuss segmentation, welcome sequences, long-term relationship-building, and how to package up email opt-ins as “trainings” that are a no-brainer for joining the BIG email list to learn more.

In this episode, you'll learn about:

• How Mo balances sharing personal and professional updates to build and maintain familiarity (and approachability) through email
• Using segmentation to dial in exactly how you’ll speak to different groups of subscribers on your email list
• A real-life mess-up 😬 and what Mo did to fix it going forward 
• A great example of when it makes the most sense to create separate welcome sequences for different audiences
• Why it’s ALWAYS your move — and there’s always a way — to be helpful

Check out this episode's blog post

Connect with Mo:

• Mo's New Book, Give to Grow Free Training & Toolkit 

Join Allea at her next email marketing coaching workshop:

• Sign up for the next Email Marketing Answers with Allea happening on Thursday, December 12th at 12:30pm CST

Book a FREE Discovery Call 

More Resources

Instagram @alleagrummert

 

Episode Summary:

In this episode, I’m answering listener questions all about EMAIL LIST GROWTH STRATEGIES — specifically my top 3 ways to attract more qualified subscribers and the best social media platforms to drive traffic and grow your email list.

In this episode, you’ll learn about:

• Strategies for sharing your opt-ins on Instagram
• What tools or apps creators are using to grow their list
• Collaborating with other creators to expand your reach. 

Tune in for actionable tips to boost your email marketing strategy!

Check out this episode's blog post 

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Episode Resources:

Grocer’s list
ManyChat
Submit a question to Allea on Speakpipe

Instagram @alleagrummert