Not Your Average Online Marketing Podcast – Details, episodes & analysis

Today's episode addresses the age old question:

Can you build a business without creating NEW  core content every week...

I have determined it's not as simple as yes or no, so, I recorded a full podcast episode on this topic for you...

During the show we're gonna dive DEEP into some exciting things including...

• The (4) key things we shifted our focus to in order to still generate new list growth, audience engagement, and a revenue increase during my time away from creating new podcasts.
  
  
• The (2) things that we DID NOT DO to keep the momentum of the "content free time" and not replace it with activities that wouldn't create real growth. 
  
  
• A breakdown of some key stats; including how much revenue we've generated during our content break, how many people we've added to our list, and how much action our OLD episodes got while I was away.

Tune in to discover how stepping back from creating continuous content could unlock new growth avenues for your business and hear about the marketing strategies that kept the engine running.

If you're feeling stuck on the content creation hamster wheel, this episode is for you!


Links Mentioned

• The Facebook & IG Ads Bootcamp
• Zach on Instagram

The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run

Join me and my friend Anna for a conversation about accessibility in in business.  From those with financial hardships, to those who need support in reading or viewing our information - how do we account for access in what we do?

Anna share's her business model and how she serves a breadth of socioeconomics by creating access in her programs!

When you tune in you're goin to learn:

• How Anna's created her payment offerings to reach a wider audience, and how her payments shakeout with this structure.
  
  
•  Practical things you can do to create accessibility in the work that you do - even if you don't have the ability to adjust the prices right now.
  
  
• The importance of working on continual improvement, not overnight access if you want to grow your business.
  
  

This episode is a bit different, but so important, and I hope you enjoy!


Links Mentioned:

From Anna
Anna on Instagram
Anna's Upcoming Spring Clean Your Brain Training

How to Make Time For Yourself
How to Feel Your Feelings
Body Image Workbook

Trudi Lebron's Work

From Zach
TheAdsBootcamp.com

The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run

In this episode we're diving into 4 Facebook ad strategies that will be crucial in 2024 for anyone looking to sell courses, services, or coaching.

I'm sharing insights into the changing landscape of content - and how with the increasing difficulty of breaking through organically - ads strategies matter more than ever.

Throughout this episode we'll break down 4 ads strategies, including running lead generation ads, engagement ads for warm audiences, messenger ads to increases 2-way communication with your audience, and implementing promotional retargeting.

If you're looking to elevate your advertising game and stay ahead of the curve in 2024, this episode is a must-listen!

Links Mentioned:

• Zach on Instagram 
• Facebook Ads Bootcamp ($25)

Time Stamped Overview:

00:25: Advertising offers predictability and projectability, outperforming organic methods. While organic content can be unpredictable, with advertising, the outcome in terms of leads and reach can be forecasted based on account history.

03:31: Utilizing Facebook ads as an effective marketing strategies.

09:23:  Comprehensive lead generation campaign strategies for success.

10:07: Ads target engaged audience for high-quality content to boost your omnipresence.

14:05: Using simple ads to remind prospect to buy.

17:19 Use messenger for two-way dialogue marketing.

20:23 Consistent retargeting ad exposure boosts conversion rates significantly. Ads deliver 3 to 7 times return on ad spend - these ads are effective for both launches and evergreen promotions.

The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run

After nearly 12 months of silence, we're back with a brand new season of The Heart, Soul & Hustle Podcast. Go behind the scenes of our business, see what we've been up to, and learn what to expect in this new season of the show. From Facebook Ads, to Listbuilding, to Launching - we've got you covered.

The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run

Learn how Zach created a low ticket product funnel that fills his agency with new leads on a regular basis using email marketing, social media, and advertising to drive new leads

The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run

Today’s episode is a little different than what I usually do on the podcast, but I’m so excited to dive in with my two guests Kathleen LeGrys and Karen Pattock, as we go behind the scenes of their Facebook Ads Management for their most recent membership site launch - the Wellness Business Insiders Club!

For the full episode show notes and links mentioned, head to www.HeartSoulHustle.com/134

The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run

At the time of this recording, I'm determined to show up and play a bigger game more than ever before as I've just attended the signature events hosted by 2 of my biggest mentors - Amy Porterfield and James Wedmore - who have inspired me to do so.

That's why I'm coming to you today with some behind the scenes changes we've made here over at Heart, Soul & Hustle. In particular, the underground pivot we've made to go from offering online courses to offering intimate 1-1 services as a Facebook Ads Agency.

And today as I tell you more about this transition in the business, I also want to share with you the 4 key indicators you must know before hiring out ads in your business.

For the full episode show notes, head to: www.heartsoulhustle.com/133

The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run

Would you like to know what makes you uniquely credible as an expert in your field? While there is a place for your products, services, branding, graphics, messaging, and so much more… 

...it’s your courage to fully show up for the audience you serve that matters most. 

That's why I’ve invited on my new friend, Mai-kee Tsang, onto the HSH podcast today to talk about her 5 stage ascension framework centred around courage, and how this truly impacts our bottom line in our businesses.

Did This Conversation With Mai-kee Resonate With You? If so, I’d Love To Hear Your Feedback via Dm On Instagram (@Heartsoulhustle)! Or You Can Put A Screenshot In Your Instagram Stories And Tag Me And Mai-kee @MaikeeTsang

For the full episode show notes, head on over to: www.HeartSoulHustle.com/132

The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run

Have you tried nearly everything to become more productive in your life— only to find that writing your “Big 3” goals of the day, using the pomodoro method, or writing yet another checklist can only take your productivity so far?

Well, I’m pleased to introduce you to Jo Bendle, who is our guest on the HSH podcast this week! She helps entrepreneurs to reclaim their time to live the lives they were meant to live. When I heard her speak about approaching productivity from both a masculine and feminine point of view, I knew she was the go-to person to walk us through this productivity rut which most of us entrepreneurs find ourselves in.

Did This Conversation With Jo Resonate With You? I’d Love To Hear Your Biggest Takeaways via Dm Me On Instagram (@Heartsoulhustle)! Or Put A Screenshot In Your Instagram Stories And Tag Me And Jo, @Jo_Bendle! 

For the full episode show notes, head on over to: www.HeartSoulHustle.com/131

The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run

Have you ever envisioned running a live event to grow your income and impact for your business? Well, you’re in luck because in this episode, I’m chatting with Tash Corbin who is a Heart Centred Business Strategist, and the founder of the Heart Centred Business Conference. And in this episode, our conversation will open your eyes to what it truly takes to make your own dream event a reality, and how you can make a big impact on your audience as a result.

Did This Conversation With Tash Resonate With You? I’d Love To Hear Your Feedback. Just Dm Me On Instagram (@Heartsoulhustle) Or Put A Screenshot In Your Instagram Stories And Tag Me And Tash, @TashCorbin! 

For the full episode show notes, head on over to: www.HeartSoulHustle.com/130

The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run