Email marketing strategies for bloggers, content creators and influencers who want to better connect with their email subscribers. Explore creator journeys, challenges, and solutions for using email marketing — and how this will help you better connect with your audience too.
Hosted by Allea Grummert — email marketing strategist, copywriter, email platform expert, and founder of the done-for-you agency Duett — she has a way of turning complex strategies into actionable next steps. Her goal is to help you build seamless automated email sequences, explore segmentation, and boost your revenue and site traffic by welcoming and strengthening your relationship with email subscribers.
Tune in to "Happy Subscribers" to learn about email marketing, get inspired, and most importantly, take action.
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Building Trust and True Community with Faith Clarke
Season 1 · Episode 51
Tuesday, November 4, 2025 • Duration 38:24
Episode Summary:  What is "community," really?
We toss that word around a lot, but this conversation with Faith Clarke, organizational health & inclusive teams specialist, autism activist, and author, made it click... community isn't a parasocial vibe we hope our subscribers feel. It's something we design together.
Community matters for email because people buy when they trust you. And trust comes from you being a person, not from perfect messaging or sending on the "best" day of the week.
This is how your emails shift from being simply one way broadcasts into two way, mutually-beneficial relationships.
So how do you show up as a whole person, create a community that benefits everyone in it, and invite your audience to participate?
In this episode, you'll learn about:
Why real community = communal care + protection + shared need-fulfillment (not just "engagement")
How to "read the room" online when our usual in-person cues are missing
What it looks like to reimagine email as dialogue, not a monologue—and why frameworks beat formulas
Duett Services: The Duett Debut - Done for you email copywrting & automation setup - Quick & custom email setup to grow and send your newsletter fast
Growing Your List? Why It's Time to Turn On Kit's Creator Network
Season 1 · Episode 41
Tuesday, August 26, 2025 • Duration 23:34
Episode Summary:
This one feature from Kit has helped 44% of my email list find me... no pop-ups, paid ads, or consistent social promos required.
And it's so promising (and proving) results for creators that even big name bloggers are switching platforms just to access it.
If you're already a Kit user, I want to help you leverage the Creator Network to recommend (and be recommended) to potential subscribers. And if you're not a Kit user (yet), you may want to consider the switch!
Maybe you've heard about the Creator Network but haven't dug into it yourself. I get it, it can be a lot to wrap your mind around but tune in to this episode to learn more
Hot take: This list growth engine is powerful enough to consider moving to Kit. It's seriously one of the best features of Kit... AND once it's set up, it grows your list for you on autopilot.
Trust me, whether you're a Kit user (yet) or not, tune in to see what's possible when you use the Creator Network to grow your list!
In this episode, you'll learn about:
What the Creator Network is and how it works
How to recommend creators your audience will love
Tips for setting up your profile to attract great-fit subscribers
How to keep your list healthy as it grows
The tech setup you need to make sure your new subscribers get your welcome emails
Answering specific Duett subscriber questions that YOU might be wondering about too!
Creating New Revenue Streams with Digital Products & Email Launches with Emily Baksa
Season 1 · Episode 40
Tuesday, August 19, 2025 • Duration 01:02:03
Episode Summary:
With SEO algorithm changes impacting website traffic and social media reach feeling unpredictable, it's more important than ever to build parts of your business you truly own.
In this episode, I'm joined by copywriter and marketing strategist Emily Baksa, who helps food bloggers turn what they already have into profitable digital products. Emily guides clients through simple, strategic launches... no big rebrands, no expensive new course builds, just low-cost, high-value products that solve real problems and generate real income for creators.
We dig into the strategy behind small (but mighty offers), the tech and email setups that make selling seamless, and the mindset shifts you need to start charging for your expertise with confidence. If you've been wondering whether creating a digital product is worth it, or how to do it without scaring off your audience, this conversation will give you the clarity (and courage) to take that next step.
In this episode, you'll learn about:
How to identify a profitable product idea using content you already have
Ways to test what your audience actually wants (and will pay for!)
How to price low-ticket offers for maximum reach and impact
Mindset shifts to overcome discomfort around selling
Why building an email list and creating your own products gives you long-term stability
Create Conversions and Grow Your List without Paid Ads with Tracy Beavers
Season 1 · Episode 39
Wednesday, August 13, 2025 • Duration 49:49
Episode Summary:
If you've ever felt like paying for ads is the only way to grow your audience, this episode is your permission slip to stop handing your money over to The Big Guys.
Because there's another way — a more reliable, personable, and profitable way — and Tracy Beavers joined me on Happy Subscribers to talk us through it. I'm thankful she did because I learned a LOT about what's possible for growing my reach and somehow she makes it all seem so dang achievable.
If you haven't met Tracy yet, she's an organic growth expert, educator, and coach with 20 years of corporate sales experience who's helping business owners grow their list and boost visibility without a giant ad budget.
And her secret weapon? Conversations.
Specifically: conversations in the DMs with real people, like the real person you are. Not just any DMs. But conversations that lead to:
New subscribers because you're resourceful and helpful with lead magnets to share
New collaborations because you know your niche and can show up in others' spaces
Less stress around finding "the next lead" (thanks to a system and strategy that puts *people* first)
In this episode, you'll learn about:
How to get replies in the DMs (and what I likely did wrong when I tried it… oops!)
Tracy's launch strategy (refined over 10 launches and counting!!)
The mindset shifts you need to DM strangers without feeling icky
From Food Blog to Funnel Machine: How Adam Sobel Drives Revenue with Email
Season 1 · Episode 38
Tuesday, August 5, 2025 • Duration 55:35
Episode Summary:
Most food bloggers try to monetize with ads and affiliates.
Adam built a system that pays him before the traffic even shows up.
Now he uses his blog as a funnel to sell cooking classes, grow a thriving membership, and support a mission he genuinely believes in — and his email list is doing a lot of the heavy lifting.
In this episode, Adam Sobel, award-winning vegan chef and founder of The Cinnamon Snail, shares how he flipped the traditional food blog model on its head by focusing on evergreen funnels, email automation, and intentional content strategy. His approach isn't just strategic, it's deeply purposeful.
After closing his beloved NYC food truck during the pandemic, he started teaching cooking online… and quickly became obsessed with optimizing funnels, email strategy, and the subscriber experience. (A man after my own heart.)
I can't wait for you to go down these email and product funnel rabbit holes with us. You'll learn so much from Adam!
In this episode, you'll learn about:
Why Adam treats his food blog as top-of-funnel and not the final product that relies on traffic solely for ad revenue
How he grows his list by 1000 subscribers each month (without paying out of pocket, thanks to strategic tripwires and product offers that cover his Facebook ad spend)
The systems he's built to turn page views into free class sign ups, purchases with order bumps, and new membership sign ups
The strategies he uses to engage with subscribers in a way that honors their experience with his brand so far (aka, personalization!)
How he uses Kit tags, liquid content, and super smart email automations to test what's working within his web of funnels
The mindset shift he believes every content creator needs to hear (and should make) that will change how you think about your revenue and impact
Where to Focus Your Marketing (Especially When You're Busy) with Tayler Cusick Hollman
Season 1 · Episode 37
Tuesday, July 29, 2025 • Duration 47:19
Episode Summary:
Feeling like marketing your business means doing all the things, all the time?
In this episode, I'm joined by friend and client Tayler Cusick Hollman — marketing strategist, founder of Enji, and longtime business owner with marketing WISDOM to share!
She and I talk about how to make marketing feel less overwhelming and more effective… especially when you don't have time to waste.
Tayler breaks down the biggest mistakes she sees small businesses make when it comes to marketing and how to get clearer on where to focus your time and energy.
We talk about how knowing your audience inside and out makes every other marketing decision easier from what kind of content to create, to which platforms to prioritize, to how to sell without feeling salesy.
In this episode, you'll learn about:
Why "just post on Instagram" isn't a great marketing strategy (and what to do instead)
What questions you need to answer in order to create *a strategy that actually works for your business*
Tayler's multiple life cycle marketing sequences and how you can use a similar strategy for your subscriber journey
Why your to-dos should directly align with your goals (and what tasks are more than okay to get rid of)
Ways you can learn more about what your audience really, really wants and how to incorporate this into your email strategy
Growing Your List Isn't Enough (You Have to Keep Them Too) with Elli Runkles
Season 1 · Episode 36
Tuesday, July 22, 2025 • Duration 58:48
Episode Summary:
In this episode, I'm joined by Elli Runkles — business strategist, mindset coach, and co-founder of Supported CEO, to talk about what it actually takes to turn new subscribers into loyal readers (and buyers).
From evergreen emails to intentional post purchase onboarding, Elli shares the system she's built to warm up cold leads, make emails easier to send, and let an automated nurture sequence do half the heavy lifting.
You'll also get a peek into her email based membership — a low-cost, high value offer that delivers content to members on autopilot plus her take on using AI to write emails without sounding like a robot.
In this episode, you'll learn about:
A peek inside Elli's paid, email based membership and how it runs on autopilot each week
Why growing your list through Facebook ads or social media isn't enough if you don't have a plan to nurture them
How weekly evergreen emails can keep cold leads engaged and promote your offers over time
The key connection between your free content and what subscribers do after they spend "their first dollar" with you
Why real life conversations with your audience are your best email content ideas
How she uses AI as a second draft editor to organize written content without losing her voice
How Christine Uses Email to Build a Personal Brand That Consistently Connects
Season 1 · Episode 35
Tuesday, July 15, 2025 • Duration 47:53
Episode Summary:
In this episode, I'm chatting with a Duett client and absolutely inspiring creator. Everyone, meet Christine McMichael — founder of Jar Of Lemons, a food blog that's all about helping busy women create healthy, delicious meals without the overwhelm.
Christine started blogging back in 2015, but it wasn't until 2022 — motivated by a drop in search traffic — that she began showing up more intentionally through her email list. And, let the record show, she has the results to prove how it's paid off for her — with more subscribers, a deeper connection with readers, an approachable personal brand, and how she's become someone her audience trusts (and wants to buy from!).
If you're not sure *how* to show up as a personal brand to your audience — and create a consistent connection with your list — then you'll want to tune in to hear how Christine made this shift in her own approach.
In this episode, you'll learn about:
What caused Christine to focus on email (after 7 years of blogging) and what strategies she put in place right away
Her Instagram opt-in strategy that grows her list by 200–500 subscribers every week
What automations she uses to help readers get familiar with her brand and get even more value from her content
How she's incorporating sales into regular weekly emails (and seeing it pay off!)
The surprising mindset shifts allow Christine to create a list of more happy, connected email subscribers
Experiment, Tweak, Repeat: Growing a Blog, Book, and Email List with Sophie Sadler
Season 1 · Episode 34
Tuesday, July 8, 2025 • Duration 47:56
Episode Summary:
What started as a way to reconnect with her German heritage and share authentic recipes from her home country has turned into a thriving blog, product suite, and soon-to-be-published cookbook.
In this episode of Happy Subscribers, I'm joined by Sophie Sadler, German food blogger and creator of dirndl kitchen, who shares her journey of growing her blog, her email list, and her business one lovely, energizing experiment at a time.
Sophie shares how she slowly built her audience (even after ignoring email marketing for seven years!), but how she's finally prioritizing email to connect with readers beyond social media algorithms. PLUS, we have a full-on coaching chat about selling to her audience, using an evergreen nurture sequence in Flodesk, and ways she can make more money from her email list. You don't need to have email all figured out before you start. Sophie's experience is proof that you can create an email strategy that grows with your business — even 3 kids, 1 cookbook, multiple courses, a membership, and hundreds of recipes later.
In this episode, you'll learn about:
Why Sophie ignored email marketing for years — and what finally changed her mind about giving it the time of day
How experimenting with new content, opt-ins, and email strategies keeps her audience engaged (and herself excited about her work!)
The technical how-tos to finally start your own long-term nurture sequence in Flodesk
Strategies for selling to your list and what you can include in EVERY email to make sure they know how to buy from you
How hiring help felt scarier when traffic dropped — and what she's doing to diversify her income
Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.
The Duett Debut - Done for you email copywrting & automation setup
Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast
Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.
The Duett Debut - Done for you email copywrting & automation setup
Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast
Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.
The Duett Debut - Done for you email copywrting & automation setup
Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast
Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.
The Duett Debut - Done for you email copywrting & automation setup
Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast
Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.
The Duett Debut - Done for you email copywrting & automation setup
Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast
Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.
The Duett Debut - Done for you email copywrting & automation setup
Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast
Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.
The Duett Debut - Done for you email copywrting & automation setup
Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast
Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.
The Duett Debut - Done for you email copywrting & automation setup
Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast
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