This is Acquire, the podcast that delves deep into the world of list building and online events, designed to empower entrepreneurs and marketers with the knowledge and strategies to master these essential business growth tactics.
I'm your host, Jennie Wright, a list building and lead generation expert, with over 400 online events under my belt.
Acquire brings you actionable insights, expert interviews, and success stories from entrepreneurs and industry leaders who have achieved remarkable results through their list building efforts and successful online events.
Catch the show each week and discover where the art of list building and the magic of online events come together to unleash your business's true potential.
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EP 57: Why Most Marketing Experts Are Dead Wrong About Lead Generation
Season 2 · Episode 57
Tuesday, October 15, 2024 • Duration 28:51
Have you ever wondered if all the advice you’ve heard about growing your email list is actually true? Or felt like you’re pouring time and energy into lead generation strategies that just don’t seem to deliver?
In this solo episode, I’m diving deep into some of the biggest myths surrounding list building, lead generation, and funnels—especially for those of us who are focused on attracting the right clients, not just any clients.
Here’s the thing: So many "gurus" will tell you that the bigger your list, the better, or that Facebook ads and fancy funnels are your secret weapon. But in reality, it’s all about quality over quantity, building meaningful relationships, and focusing on long-term, sustainable strategies. Tune in as we pull back the curtain on these myths and discover what really works.
On This Week’s Episode, We Discuss:
The List Size Myth - Why "bigger is better" isn’t always true when it comes to your email list, and why engagement beats numbers every time.
The Fancy Funnels Fallacy - Why elaborate funnels aren’t the magic solution many claim they are, and how focusing on authentic audience relationships leads to lasting success.
Rethinking Ads - Are Facebook ads really the fastest way to grow your list? We’ll dive into when ads make sense and when they could just be wasting your money.
What Makes a Lead Magnet Effective - How to create a lead magnet that actually solves a problem and attracts your ideal clients—without the fluff.
Building Authentic Connections - Strategies for turning your audience into a community through real, meaningful interactions that keep them coming back.
Harnessing Organic Traffic and Collaborations - How to leverage podcast guesting, collaborations, and other organic methods to grow your influence without spending a fortune.
The Long Game Approach - Why playing the long game in lead generation is key to building a loyal customer base and sustainable growth.
Want to dive even deeper into these strategies and craft a lead generation plan that works for your business? Let’s chat! Head to jenniewright.com to book a strategy call, and I’ll help you create a customized plan that gets real results.
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Be sure to apply to be a contributor on Many Bundles!
I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your chance to be part of something truly unique!
We’re talking about Many Bundles—the first-ever Ultra Bundle. Unlike anything you’ve seen before, this bundle is constantly growing and evolving, bringing in fresh contributors and reaching new audiences. It’s the ultimate way to...
EP 56: The End of Sales Scripts: How to Sell Authentically with Gazzy Amin
Season 2 · Episode 56
Tuesday, October 8, 2024 • Duration 36:47
What if the secret to successful sales isn’t closing more deals but connecting more deeply?
In this episode, I’m hanging out with the awesome Gazzy Amin, and we’re digging into all things ethical sales and real connections. We’re talking about why those old-school sales scripts just don’t cut it anymore and how bringing in a personal, genuine vibe can totally change the way you sell.
Gazzy’s got some great stories about how she moved away from those rigid scripts and found her groove with sales that are all about respect and real human connection.
So, if you’re over the pushy sales stuff and want to find an approach that feels good and actually works, you’re in the right place. We’re sharing tips on how to tweak your sales systems to fit your style, why permission-based marketing is a game-changer, and how to create a sales process that doesn’t just drive results—but feels authentic every step of the way.
On This Week’s Episode, We Discuss:
Building Authentic Sales Strategies – How stepping away from rigid sales scripts and embracing real conversations can lead to better client connections and outcomes.
Adapting Sales to Fit Your Style – The importance of making sales strategies your own, and how customizing your approach fosters trust and value.
The Power of Ethical Sales – Gazzy and I talk about why ethical sales isn’t just a buzzword, but a core component of creating genuine client relationships.
Empowering Clients Through Permission-Based Marketing – Why it’s essential to respect potential clients' choices and empower them through authentic, respectful interactions.
Creating Space in Sales Conversations – Why giving potential clients time to make decisions without pressure leads to stronger, more lasting relationships.
Ditching Copy-and-Paste Funnels – How relying on authenticity over templates can transform your marketing emails and create deeper connections.
Making Sales Automation More Human – Gazzy shares why customized, handwritten sales automations can enhance client trust and loyalty in today’s market.
EP 47: The Highs and Lows of Hosting a Successful Marketing Bundle
Season 2 · Episode 47
Tuesday, August 6, 2024 • Duration 22:08
Ever wondered what goes into creating a high-impact marketing bundle and how to avoid common pitfalls?
In this episode, we're diving into a comprehensive reflection on my recent High Impact Revenue Marketing Giveaway Bundle. We’re going to explore what went well, what could have been better, and the invaluable lessons learned along the way.
Plus, I’ll be sharing some insights into the evolving marketing landscape and my latest obsessions – Capsho and Ecamm.
On This Week’s Episode, We Discuss:
The High Impact Revenue Marketing Giveaway: I'll walk you through my first-ever bundle hosting experience, sharing what worked, what didn’t, and the invaluable lessons learned along the way.
Marketing Insights: We'll discuss the cyclical nature of marketing trends, highlight the resurgence of low-level marketing techniques, and stress the importance of caution, especially for those new to the scene.
Creating Intentional Bundles: I’ll talk about the importance of balance and intentionality in selecting contributors to ensure a high-quality, cohesive bundle that adds value to both the audience and contributors.
Strategic Promotion and Engagement: Learn about the promotional strategies we used, including social media, email marketing, and strategic partnerships. I’ll emphasize how active promotion plays a crucial role in the success of a bundle.
Feedback and Areas for Improvement: We'll dive into the survey feedback received, pinpoint areas for improvement like clarity, coordination, and tech integration, and discuss the importance of personal development in learning from such feedback.
Lessons from the Experience: Reflecting on the entire experience, I’ll offer insights on how to be a better contributor to a bundle, focusing on timeliness, quality content, promotion, and engagement.
Tech Integration and Tools: I’ll share my latest obsessions – Capt Show for audio content and Ecamm for Mac for video creation, and how these tools have significantly enhanced my content quality and production process.
Ep 46: The Power of Pull Marketing: Email and Lead Gen Insights from Mark Herschberg
Season 2 · Episode 46
Tuesday, July 30, 2024 • Duration 37:49
Ever wondered how shifting from push to pull marketing can revolutionize your strategy?
In this episode, Mark Herschberg and I explore the shift from push to pull marketing, discussing nonlinear content dynamics and the pitfalls of push strategies. Mark unveils the Brain Bump app, explaining how it uses spaced repetition for targeted content. We delve into challenges of segmented content creation and audience-driven adventures.
Discover insights on social media integration, the app's benefits, and upcoming features. From app development to email segmentation complexities, gain predictions for email marketing in 2024.
EP 45: The Dark Side of Online Summits: What No One Tells You (And What to do Instead)
Season 2 · Episode 45
Tuesday, July 23, 2024 • Duration 26:38
Are you curious about the darker side of online summits and how to avoid common pitfalls?
In the ever-evolving landscape of online summits, a dark underbelly has emerged, casting a shadow over what should be a transformative experience for attendees and speakers alike. Join Jennie Wright, a summit maven with over 400 events under her belt, as she fearlessly exposes the unethical practices that have tarnished this industry's reputation.
With a wealth of hard-earned wisdom, Jennie peels back the layers, revealing the insidious tactics employed by some unscrupulous players. From the illicit sharing of attendee lists – including those who have explicitly unsubscribed – to aggressive upselling strategies that prioritize revenue over genuine value, she shines a light on the seedy underbelly that has plagued this realm.
However, this episode is not merely a cautionary tale; it is a rallying cry for ethical summit practices. Jennie passionately advocates for clear and honest marketing, setting realistic expectations, and treating speakers as partners, not mere content providers. Her clarion call emphasizes the importance of fostering authentic relationships and delivering genuine value over transactional interactions.
Here's what we cover in this episode:
Understand the dark side of online summits and the unethical practices to avoid at all costs.
Learn the importance of clear and honest marketing, setting realistic expectations, and treating speakers as valued partners.
Discover ethical monetization strategies that prioritize genuine value over aggressive upselling tactics.
Gain insights into fostering authentic relationships and delivering a high-quality summit experience that resonates with attendees and speakers alike.
Explore Jennie's blueprint for success, emphasizing quality, ethical practices, and respectful follow-up to build a sustainable, respected summit brand.
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EP. 44: Start-up Success Strategies: Anne Laffin's Marketing Advice for Start-ups and Founders
Season 2 · Episode 44
Tuesday, July 16, 2024 • Duration 32:16
Have you ever wondered how to effectively use email marketing and paid ads without blowing your budget? In this episode, we break down the strategies that work!
I sit down with problem solver, strategist, and content creator Anne Laffin. Together, we dive into the world of start-ups and marketing, exploring essential strategies and practical knowledge for entrepreneurs seeking to flourish in their ventures.
On This Week’s Episode, We Discuss:
Email Marketing and Paid Ads Strategies: We talk about the importance of collecting email addresses even without a lead magnet, emphasizing the need for a good objective and call to action when using paid ads.
Ad Budgets and Data Monitoring: We explore the significance of being cautious with ad budgets and having clear objectives, and how to reevaluate strategies in response to declining ROI from running LSA ads.
Delegating Control and Scaling the Business: We delve into common mistakes of founders struggling to delegate control, and discuss the necessity of scaling by hiring the right people and relinquishing control.
Transitioning to a Scalable Business Model: Anne shares insights on finding a way to trade less time for money, the challenges involved, and the importance of highlighting the founder's story for early-stage companies.
AI in Marketing: We discuss understanding AI as a tool, not a replacement, in marketing efforts, and caution about over-reliance on AI for content creation and its future impact on marketing.
Scalability and Ideal Clients: We cover making a business more scalable, finding the right fit clients, and highlighting the importance of working with people seeking to make a positive impact.
Marketing Strategies for Start-ups: We emphasize the crucial role of marketing for start-ups, building a foundation with limited resources, and the impact of messaging, ideal customer targeting, and partnerships.
Flexibility and New Ideas: We talk about the challenge of convincing founders to embrace new ideas and offer advice for startups to focus on creating their own content and using social media and email marketing.
EP. 43 Tech Stacks, Content Creation, and other Curiosities with Ecamm's Katie Fawkes
Season 2 · Episode 43
Tuesday, July 9, 2024 • Duration 40:53
Ever wondered how to create a rock-solid backup system for all your content and the tools that can take your video production to the next level?
In this episode, we have a special treat for you. We're diving deep into the world of content creation, tech stacks, and community building with the fabulous Katie Fawkes, the director of marketing at Ecamm Live.
Katie has an incredible background that took her from literature and history to publishing, and now to the forefront of marketing through her exceptional writing skills. We're going to geek out over our shared love for literature and movies, and delve into the nuts and bolts of maximizing your tech stack and fostering a supportive community.
Plus, we’ll touch on the exciting 21-Day Content Habit Challenge that Ecamm and Capsho have teamed up for. So, if you're ready to optimize your content creation and build a thriving community, this episode is for you!
On This Week’s Episode, We Discuss:
Importance of Backing Up Content and Files: Katie Fawkes underscores the critical need for regularly backing up your content to safeguard against internet outages or site changes.
Saving Content in Different Places: We talk about having a robust system for saving and backing up your content in multiple locations, such as cloud storage, external hard drives, and even sharing with trusted friends.
Ecamm Live as an Essential Tech Tool: Discover how Ecamm Live can revolutionize your video production and live streaming efforts, with seamless integration into other tools and the ability to repurpose video content into various formats.
Building a Supportive Community: Katie shares the power of creating a supportive environment for your community, emphasizing how free training and open sessions can drive sales and referrals, even to non-customers.
We discuss the importance of owning your audience through reliable communication channels like email, the pitfalls of relying solely on certain software and platforms, and the necessity of regularly backing up your email lists.
EP 42: The Immersion Conversion Vortex: Service-Centric Lead Generation Strategies for Podcasters with Evans Putman
Season 2 · Episode 42
Tuesday, July 2, 2024 • Duration 51:09
Curious how a 78.6% opt-in rate transformed a podcast into a lead generation powerhouse?
In this episode, I’m thrilled to be joined by the brilliant Evans Putman, founder of Podcast Profit School. We’re diving deep into the world of lead generation, online events, and building authentic relationships. Get ready to uncover some game-changing strategies that will transform the way you connect with potential clients.
On This Week’s Episode, We Discuss:
Revolutionary Lead Generation Tactics: Evans Putman shares his innovative approach to lead generation through podcasting, highlighting Real Estate Rock Stars' astounding 78.6% opt-in rate achieved with an irresistible offer, the Agent Success Toolbox.
Creating Aspiration and Belief: I discuss the importance of inspiring belief and creating aspiration to drive higher conversions in various niches, steering away from detrimental practices like nagging.
VIP Hour and Non-Pushy Sales: Evans unveils the VIP hour pre-event strategy to increase sales and emphasizes the "no pitch pitch" approach, aligning with the ethos of serving and supporting potential clients.
Building Sustainable Client Relationships: We delve into the journey from building an email list to selling products, sharing the pivotal lessons of taking one step at a time and cultivating authentic connections with the audience.
Engagement Strategies: We highlight the significance of short, engaging episodes, accompanied by exercises and PDFs, to maintain audience interest and drive immediate results, resonating with a client’s success story.
Human Connection and Engagement: Techniques like the "immersion conversion vortex" are explored, emphasizing the value of deep human connections, emotional bonds, and virtual events for lead generation and retention.
Niche Casts and Private Audio Podcasts: Evans introduces the concept of "niche casts" for lead generation, detailing the strategy of crafting private audio courses to address specific problems, build relationships, and trigger buying signals.
EP 41: Behind the Scenes: What Really Goes into a 7-Figure Launch
Season 2 · Episode 41
Tuesday, June 25, 2024 • Duration 19:46
Are you ready to get the behind the scenes secrets behind a wildly successful seven-figure launch?
Key takeaways to elevate your launch:
The foundational elements for a compelling offer your audience can't resist
Content creation strategies to nurture leads and build excitement
Optimizing your sales funnel for maximum conversions and seamless experiences
Monitoring real-time launch activities and capitalizing on post-launch opportunities
The importance of self-care during the intense launch phase
Here's a more detailed glimpse of what you can expect from this value-packed episode:
1. Crafting a comprehensive launch plan: Discover the importance of strategic planning and setting clear goals to ensure a smooth and successful launch.
2. Building your dream team: Learn how to assemble a skilled and dedicated team, including project managers, copywriters, designers, and marketing experts, to support your launch efforts.
3. Developing an irresistible offer: Gain insights into creating a high-value product or service that aligns with your audience's needs and desires, making it impossible to resist.
4. Optimizing your sales funnel: Explore strategies for creating a seamless and high-converting sales funnel that maximizes conversions and delivers an exceptional customer experience.
5. Leveraging content and marketing materials: Uncover the power of engaging and educational content, from blog posts and videos to webinars and social media posts, to overcome objections and build anticipation
Whether you're an established entrepreneur or just starting, this episode is a must-listen for anyone aspiring to achieve seven-figure success. Join Jennie as she shares her wealth of knowledge and expertise, empowering you to take your launch to new heights and unlock unprecedented growth for your business.
EP 40: The Black Sheep Method: Transforming Sales with Aleasha Bahr
Season 2 · Episode 40
Tuesday, June 18, 2024 • Duration 43:00
Are you tired of sales tactics that feel out of sync with your values and integrity?
In this episode, we’re diving into something absolutely essential for anyone involved in sales or client relationships. I’m thrilled to have seasoned sales strategist and best-selling author, Aleasha Bahr, join me for an insightful conversation on transforming sales strategies with authenticity and integrity.
Join us for this thought-provoking episode as we explore how to transform your sales strategy with authenticity and integrity. Aleasha’s insights are a game-changer for anyone looking to build genuine client relationships and achieve sustainable success.
Don't Forget to Follow and Review:
Loving the Acquire podcast? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!
Want to grow your email list or launch your next product to a ready list of leads?
===
Don't Forget to Follow and Review:
Loving the Acquire podcast?
Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!
Be sure to apply to be a contributor on Many Bundles!
I’ve got something exciting to share. If you’re a course
If you’re looking to learn about hosting or contributing to a bundle, improving your marketing strategies, or exploring innovative content creation tools, this episode is a must-listen!
===
Don't Forget to Follow and Review:
Loving the Acquire podcast?
Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!
Be sure to apply to be a contributor on Many Bundles!
I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your chance to be part of something truly unique!
We’re talking about Many Bundles—the first-ever Ultra Bundle. Unlike anything you’ve seen before, this bundle is constantly growing and evolving, bringing in fresh contributors and reaching new audiences. It’s the ultimate way to showcase your digital product, attract leads, and connect...
Be sure to apply to be a contributor on Many Bundles!
I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your chance to be part of something truly unique!
We’re talking about Many Bundles—the first-ever Ultra Bundle. Unlike anything you’ve seen before, this bundle is constantly growing and evolving, bringing in fresh contributors and reaching new audiences. It’s the ultimate way to showcase your digital product, attract leads, and connect with a massive community of business owners and entrepreneurs.
If you’re ready to stand out, gain visibility, and grow your email list like never before, head over to https://manybundles.com/be-a-contributor and apply today.
Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!
Be sure to apply to be a contributor on Many Bundles!
I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your chance to be part of something truly unique!
We’re talking about Many Bundles—the first-ever Ultra Bundle. Unlike anything you’ve seen before, this bundle is constantly growing and evolving, bringing in fresh contributors and reaching new audiences. It’s the ultimate way to showcase your digital product, attract leads, and connect with a massive community of business owners and entrepreneurs.
If you’re ready to stand out, gain visibility, and grow your email list like never before, head over to https://manybundles.com/be-a-contributor and apply today.
This episode is packed with awesome insights for entrepreneurs and start-ups looking to level up their marketing game. Anne and I chat about everything from email marketing and paid ads to making your business scalable and using AI in your strategy. We’ve got practical tips and solutions to help you tackle the challenges of the business world.
Trust me, you don't want to miss this conversation. It's all about giving you the tools you need to succeed!
Don't Forget to Follow and Review:
Loving Acquire? Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!
Be sure to apply to be a contributor on Many Bundles!
I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth,...
Evaluating and Optimizing Your Tech Stack:
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This episode is packed with actionable strategies, valuable insights, and inspirational success stories. Join me and Evans Putman as we unravel the secrets to sustainable client acquisition, revolutionize lead generation tactics, and empower entrepreneurs with the tools to build genuine relationships and spur transformation.
Don't Forget to Follow and Review:
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Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!
Want to grow your email list or launch your next product to a ready list of leads? Let’s talk
Join the
Time-Stamped Highlights
00:00:02 The Art of Building a Seven-Figure Launch
00:14:52 Strategic Planning and Vision
00:24:30 Building Your Dream Team
00:36:45 Crafting Compelling Offers
00:49:18 Executing Launch and Post-Launch Strategies
Don't Forget to Follow and Review:
Loving the Acquire podcast?
Make sure to follow and leave a review on Apple Podcasts! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!
Be sure to apply to be a contributor on Many Bundles!
I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your chance to be part of something truly unique!
We’re talking about Many Bundles—the first-ever Ultra Bundle. Unlike anything you’ve seen before, this bundle is constantly growing and evolving, bringing in fresh contributors and reaching new audiences. It’s the ultimate way to showcase your digital product, attract leads, and connect with a massive community of business owners and entrepreneurs.
If you’re ready to stand out, gain visibility, and grow your email list like never before, head over to...
Be sure to apply to be a contributor on Many Bundles!
I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your chance to be part of something truly unique!
We’re talking about Many Bundles—the first-ever Ultra Bundle. Unlike anything you’ve seen before, this bundle is constantly growing and evolving, bringing in fresh contributors and reaching new audiences. It’s the ultimate way to showcase your digital product, attract leads, and connect with a massive community of business owners and entrepreneurs.
If you’re ready to stand out, gain visibility, and grow your email list like never before, head over to https://manybundles.com/be-a-contributor and apply today.
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