Earning by Design: Graphic Design, Freelancing, Business Marketing Strategies – Details, episodes & analysis

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Earning by Design: Graphic Design, Freelancing, Business Marketing Strategies

4 The Creatives

Arts

Business

Frequency: 1 episode/11d. Total Eps: 40

Welcome to Earning by Design, the podcast that helps you turn your passion for graphic design into a profitable freelance business. I'm Lauren Gonzalez, and 8 years ago, I left my job as an in-house graphic designer to start my own design business. But the journey wasn't always smooth sailing. I faced challenges with finding clients, pricing projects, and achieving consistency in my income. After a lot of trial and error, I discovered the strategies and insights that helped me build a successful six-figure design business from scratch. A business that lets me work on my own schedule, spend more time with my family and only design for clients that excite me and pay me well.In this podcast, I'll be sharing those hard-earned insights and actionable strategies with you. Whether you are new to freelancing or are looking to grow your freelance design business to live life on your own terms, then this podcast is for you. Join me as we dive in and discover how you can turn your passion for design into a profitable and fulfilling freelance business.

My website: https://4thecreatives.com

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Apple Podcasts

🇬🇧 Great Britain - design
18/02/2026
#63
🇬🇧 Great Britain - design
17/02/2026
#60
🇬🇧 Great Britain - design
16/02/2026
#47
🇬🇧 Great Britain - design
30/01/2026
#86
🇬🇧 Great Britain - design
29/01/2026
#68
🇬🇧 Great Britain - design
28/01/2026
#42
🇬🇧 Great Britain - design
26/01/2026
#62
🇬🇧 Great Britain - design
25/01/2026
#39
🇬🇧 Great Britain - design
24/01/2026
#54
🇬🇧 Great Britain - design
23/01/2026
#33

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https://4thecreatives.com
45 shares
https://4thecreatives.com/
40 shares
https://4thecreatives.com/learn-branding/
28 shares

https://www.instagram.com/4thecreatives
84 shares

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RSS feed quality

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Score global : 68%

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Ep. 33: Stand Out on LinkedIn: Social Selling for Designers with Michelle J Raymond

Season 1 · Episode 33

Wednesday, August 28, 2024 • Duration 46:01

Text us your questions, and we'll address them in the show!

In this episode of Earning by Design, we delve into the power of social selling on LinkedIn, featuring insights from LinkedIn growth strategist, Michelle J Raymond. Whether you're a designer just starting out on LinkedIn or a seasoned professional looking to refine your approach, this episode is packed with actionable advice to help you stand out, build authentic relationships, and drive business growth on the platform.

We'll explore the mindset shifts needed to overcome the challenges of LinkedIn, the importance of consistency, and how to leverage your unique design skills to create a compelling personal brand. Michelle shares practical tips on how to engage with potential clients without feeling salesy, the art of nurturing relationships that convert, and why showing up authentically is your greatest asset on LinkedIn.

Whether you're struggling to gain traction on LinkedIn or looking to elevate your social selling strategy, this episode offers valuable insights to help you make LinkedIn work for you. Tune in to learn how to harness the full potential of LinkedIn and take your design business to new heights.

Key Takeaways:

Understanding social selling and its impact on your design business.
How to cultivate a consistent presence on LinkedIn.
Tips for building meaningful relationships that lead to business opportunities.
The value of showing up authentically on LinkedIn.
Strategies for overcoming mindset barriers and staying persistent.

Don't forget to subscribe, leave a review, and share this episode with fellow designers who are looking to succeed on LinkedIn!

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Learn more from Michelle here:

The LinkedIn Branding Book: https://a.co/d/9vRB5TP
Michelle J Raymond on LinkedIn: https://www.linkedin.com/in/michellejraymond/
Podcast: https://podcasts.apple.com/us/podcast/social-media-for-b2b-growth-linkedin-strategies-and-tips/id1603908569
YouTube Channel: https://www.youtube.com/@MichelleJRaymond
Business Gold Book: https://a.co/d/bIqXhEU
Website: https://b2bgrowthco.com/

More about Michelle:

Michelle J Raymond is the founder of B2B Growth Co and has made her mark as a leading LinkedIn growth strategist, offering comprehensive strategies and training to brands eager to harness LinkedIn for business growth through thought leadership, content marketing or social selling techniques.

With 20+ years’ experience in B2B sales, and almost a decade of social selling on LinkedIn, Michelle stands out for her significant LinkedIn contributions as the co-author of two globally acclaimed books: "Business Gold," the first book exclusively dedicated to LinkedIn Company Pages, and "The LinkedIn. Branding Book," and her insightful podcast Social Media for B2B Growth. Follow her YouTube channel @MichelleJRaymond for helpful how to’s.

CONNECT WITH ME!

Website: https://4thecreatives.com

YouTube: https://www.youtube.com/4thecreatives

Instagram: https://www.instagram.com/4thecreatives/

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Ep. 32: Work Smarter, Live Better: Achieving Balance in Your Design Career

Season 1 · Episode 32

Tuesday, August 20, 2024 • Duration 19:33

Text us your questions, and we'll address them in the show!

In this episode of Earning by Design, we tackle the challenging topic of work-life balance for designers, with insights drawn from my own experiences of running a design business while managing the demands of life. Whether you're in the early stages of your career or an established professional feeling overwhelmed, this episode offers practical advice to help you achieve a healthier, more balanced approach to your work and personal life.

We explore strategies to help you work smarter, not harder, emphasizing the importance of setting clear boundaries, creating a productive work environment, and knowing when to step away from your desk. I'll share tips on how to structure your workday to maximize productivity, the psychological benefits of designating separate spaces for work and relaxation, and the critical importance of self-care to avoid burnout.

Whether you're balancing a new business, family life, or just trying to find time for yourself, this episode is packed with actionable insights to help you live better and work more effectively. Tune in to learn how to create a sustainable work-life balance that supports both your personal happiness and long-term business success.

Key Takeaways:

The importance of setting clear work-life boundaries.
How to structure your workday for maximum productivity.
The benefits of a designated workspace for work-life balance.
Practical tips for self-care and avoiding burnout.
Why taking time off is essential for sustaining long-term success.

Don't forget to subscribe, leave a review, and share this episode with fellow designers who could benefit from these insights!

Productivity tool mentioned: https://tryclickup.co/creatives

CONNECT WITH ME!

Website: https://4thecreatives.com

Ep. 23: Mastering Your Elevator Pitch: The Art of Persuasion in 30 Seconds

Season 1 · Episode 23

Tuesday, May 28, 2024 • Duration 22:40

Text us your questions, and we'll address them in the show!

In this episode of Earning by Design, I dive deep into the art of crafting the perfect elevator pitch. Discover how a simple, concise description of what you do can transform your business interactions and lead to a cycle of referrals and new clients. I will also shares personal anecdotes, actionable tips, and examples tailored for various design niches to help you create an engaging and effective elevator pitch.

Key Points:

Introduction to Elevator Pitches: What they are and why they're crucial for your business.
Crafting the Perfect Pitch: Essential elements for a concise and clear message.
Common Mistakes: What to avoid when creating your pitch.
Tailoring Your Pitch: How to adjust your message for different industries and audiences.
Real-life Examples: Successful elevator pitches for tech, hospitality, health and wellness, and food and beverage sectors.
Practical Tips: Steps to create and refine your elevator pitch.
Application: Using your pitch in face-to-face interactions and digital profiles.
Call to Action: Engage with Lauren on social media and leave reviews on podcast platforms.

Join me to learn how to communicate your value effectively and confidently, ensuring that every interaction is a step towards growing your design business.

CONNECT WITH ME!

Website: https://4thecreatives.com

YouTube: https://www.youtube.com/4thecreatives

Instagram: https://www.instagram.com/4thecreatives/

Ep. 22: Navigating Mental Health and Creativity as a Designer

Season 1 · Episode 22

Monday, May 20, 2024 • Duration 44:59

Text us your questions, and we'll address them in the show!

In this episode, we dive into the world of creative freelancing with our special guest, Barney Abramson. Barney shares invaluable insights on overcoming creative blocks, maintaining mental health, and finding inspiration outside the usual work environment. Whether you're a freelance designer or working in-house, this conversation is packed with practical tips to help you thrive in the creative industry.

We spoke about:

The importance of mental health in a designer’s professional life.
How can a designer balance the demands of constant creativity with maintaining their mental well-being.
How a designer should face rejection from clients or bosses and not take that Design criticism personally.
How to maintain our mental health and persist towards success as a freelance designer.
Resources and support systems for designers struggling with their mental health.
What the most common mental health challenges designers face and how to overcome them.

Books mentioned in podcast:

PsychoCybernetics by Maxwell Maltz: https://a.co/d/bLa4McY
Happy Money by Ken Honda: https://a.co/d/icbvsZe
The Subtle Art of Not Giving A F*ck by Mark Manson: https://a.co/d/e0tQxhY

Connect with Barney Abramson:

LinkedIn: https://www.linkedin.com/in/barneyabramson/

Instagram: https://www.instagram.com/barneyabramson01/

Website: https://barneyabramson.com/

Blog: https://barneyabramson.com/blog/

Ep. 21: Freelance Design Pricing: Why You Should Never Match In-House Rates

Season 1 · Episode 21

Monday, May 13, 2024 • Duration 15:26

Text us your questions, and we'll address them in the show!

In this episode of Earning by Design, I will tackle a common question from freelance designers: Should you charge the same as an in-house designer?

Join me in this episode to discover the differences in expenses, responsibilities, and expertise that should justify higher rates for freelance designers. Learn why it's essential to value your skills appropriately and gain the confidence to set prices that reflect your true worth.

Additionally, I'll share my insights on serving global clients in today's increasingly virtual world. Discover how the shift to online meetings has opened up new opportunities for freelance designers, allowing you to expand your client base across different countries and time zones.

This episode is packed with valuable advice and practical tips to help you navigate the complexities of pricing and client management in the freelance design industry.

CONNECT WITH ME!

Website: https://4thecreatives.com

YouTube: https://www.youtube.com/4thecreatives

Instagram: https://www.instagram.com/4thecreatives/

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Ep. 20: This is Why Freelance Graphic Designers Quit

Season 1 · Episode 20

Monday, May 6, 2024 • Duration 20:26

Text us your questions, and we'll address them in the show!

In today’s episode, we’re diving into the critical reason why freelancers give up, as well as how to generate client referrals and recurring business, which are pivotal indicators of your business’s maturity.

I’ll share my insights on how to cultivate relationships that not only last but also help propel your business forward through consistent income and client loyalty. If you feel your job isn’t delivering what you expected, and you want someone to demystify what separates successful designers from those who throw in the towel too soon, then you won’t want to miss this episode.

CONNECT WITH ME!

Website: https://4thecreatives.com

YouTube: https://www.youtube.com/4thecreatives

Instagram: https://www.instagram.com/4thecreatives/

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Ep 19: Should You Use “I” or “We” on Your Graphic Design Website?

Season 1 · Episode 19

Monday, April 29, 2024 • Duration 09:04

Text us your questions, and we'll address them in the show!

Embarking on my own business adventure, I faced the classic conundrum many freelance designers encounter—choosing between the singular "I" or the collective "we" to describe my business and services. In this episode, I share the evolution of my brand, from the solo-run Elyse Designs to Principium Studio, and how this choice impacted not just branding but also client interactions. My personal journey underscores the importance of aligning language with business structure and vision.

Whether you're flying solo or dreaming of an agency, this discussion provides the necessary insights to guide you through the intricacies of self-representation in the graphic design industry.

CONNECT WITH ME!

Website: https://4thecreatives.com

YouTube: https://www.youtube.com/4thecreatives

Instagram: https://www.instagram.com/4thecreatives/

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Ep. 18: How to Increase Your Value + Profit as a Graphic Designer

Season 1 · Episode 18

Monday, April 22, 2024 • Duration 33:04

Text us your questions, and we'll address them in the show!

In this episode of Earning by Design, Lauren delves into crucial questions surrounding the graphic design industry's value and profitability. Joined by her husband and business partner Rodrigo, they explore strategies for graphic designers to enhance their market value and profit beyond basic design skills. From understanding the importance of experience and skill diversification to discussing the effectiveness of advertising for designers, they provide insightful perspectives and practical advice. Furthermore, they dissect high-value problems graphic designers can solve to increase their profitability, offering real-world examples from industries like weddings and real estate. Tune in for a value-packed episode that delves deep into how to elevate your value as a graphic designer.

CONNECT WITH ME!

Website: https://4thecreatives.com

YouTube: https://www.youtube.com/4thecreatives

Instagram: https://www.instagram.com/4thecreatives/

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Ep. 17 Revolutionizing Design Education: Real-World Client Experience with David Block

Season 1 · Episode 17

Monday, April 15, 2024 • Duration 29:48

Text us your questions, and we'll address them in the show!

In this episode, I had the opportunity to interview a seasoned designer with over 30 years of experience who has turned into a full-time graphic design educator. This educator is helping the next generation of graphic designers gain real-world experience as part of their high school curriculum. David shares wisdom for new and seasoned designers based on his extensive career.

Connect with David:

The Design Rescue Program: https://www.edhsdesignrescue.com/

The Design Rescue YouTube channel: www.YouTube.com/@TheDesignRescueShow

David Block’s Design Site: https://www.davidblock.net/

More about David:

David is a graphic designer and educator with a career that started in 1991 after discovering his passion for design while working at a mall kiosk. His journey took him from early web design ventures with his father to earning a Bachelor's in Graphic Design from The Art Institute of California - Orange County. David spent significant time at Experian, evolving from a Senior Graphic Designer to an Interactive Art Director, and co-created the Handable Phone Grip, a testament to his interest in functional design.

In 2015, David transitioned to education, teaching Digital Design and Visual Communications at North Orange County ROP, El Dorado High School. He founded the 'Design Rescue Studio,' a program that combines academic learning with real-world projects, and launched 'The Design Rescue Show' on YouTube to extend his educational reach. Currently, he balances teaching with running his freelance design business, continuously learning and adapting to the ever-changing design landscape.

CONNECT WITH ME!

Website:

Ep 16: Ways to Niche So It’s Not Scary

Season 1 · Episode 16

Wednesday, April 10, 2024 • Duration 30:52

Text us your questions, and we'll address them in the show!

Niching is a very scary subject for many! But in this episode, I break down many different ways you can niche and 5 points you must think with before deciding on the niche you will choose.

Key Highlights:

The Power of Niching: Understand why defining your niche is crucial for effective marketing and attracting the right clients.
Building Client Connections: Discover how niching helps create deeper, more meaningful relationships with your audience, enhancing client loyalty.
Exploring Niches: A quick tour through various niches, from industry-specific to geographic, highlighting the impact of strategic specialization.
Actionable Insights: Learn from the success stories of designers who have found their niche, coupled with practical tips to help you choose yours with confidence.

Links from episode: