gtmPRO – Details, episodes & analysis

Podcast details

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gtmPRO

Gary, Andy & Tiana

Business

Frequency: 1 episode/8d. Total Eps: 56

Visit gtmPRO to subscribe and get free access to our frameworks and guides!

Practical Go-to-Market guidance specifically for B2B software and service companies between $5MM-$50MM in revenue.

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Apple Podcasts

🇬🇧 Great Britain - marketing
30/06/2025
#68

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Shared links between episodes and podcasts

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https://www.linkedin.com/in/emma-stratton-punchy/
2 shares
https://www.linkedin.com/in/mary-keough-437824a2/
2 shares
https://www.linkedin.com/in/demandjen1/
2 shares

https://gtmpro.co/
9 shares
https://andrewchen.com/the-law-of-shitty-clickthroughs/
2 shares
https://www.owner.com/
1 share

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RSS feed quality

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Score global : 63%

Publication history

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Latest published episodes

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Putting The 'Success' Back In: Customer Success

Season 6 · Episode 2

Monday, February 3, 2025 • Duration 42:04

This episode highlights the evolution of customer success, advocating for a shift from process-driven strategies to genuinely solving customer problems. By implementing an understanding of ideal customer profiles and leveraging AI and analytical tools, companies can profoundly improve their customer success efforts.

• Redefining customer success to focus on client outcomes rather than metrics
• The importance of an Ideal Customer Profile for targeted support
• Empathetic communication and knowledge of customer challenges are essential
• Utilizing conversational intelligence to inform proactive support
• Product analytics must contextualize usage within customer circumstances
• Rethinking organization structures to include analytical resources for customer success
• The potential of AI in enhancing, rather than replacing, customer engagement

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#55: 2025 Customer Success = Empathetic Engagement

Season 6 · Episode 1

Friday, January 10, 2025 • Duration 26:33

Every business leader knows that understanding customers is key to thriving in challenging markets. In our latest episode, we delve into the game-changing role of empathy in customer success By focusing on genuine customer needs and democratizing communication within teams, organizations foster deeper connections that ultimately lead to sustainable success.

• Reflections on the challenges of customer acquisition in the current market
• Democratizing customer insights using AI tools
• The Spiced framework for sales and empathy
• Need for clear communication on product features and their benefits
• Emphasizing opportunities with “open to change” customers

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#46: Selling From The Outside In

Season 5 · Episode 6

Friday, October 18, 2024 • Duration 31:49

Imagine a sales process that's as intuitive and reliable as buying from Amazon—our latest episode of the GTM Pro Podcast promises to show you how. We explore the groundbreaking role of digital sales rooms in complex sales processes and why understanding the buyer's procurement journey is crucial for decision-making confidence. Plus, learn from industry leaders and a compelling CEO conversation about the power of asking the right questions to decode customer priorities.

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#45: Package Recommendation Over Pricing: The Real Sales Pitch

Season 5 · Episode 5

Friday, October 11, 2024 • Duration 38:35

Have you ever wondered how a simple purchase, like a toilet, could transform your understanding of sales dynamics? Inspired by April Dunford's unique shopping experience, we shed light on how strategic package recommendations can transform the way B2B sales are conducted. Join us as we uncover the art of positioning yourself as a trusted advisor, focusing on building buyer confidence and trust, even if it occasionally means putting aside personal commission incentives. In this episode, we tackle the challenge of balancing quick wins with deep, meaningful solutions in package recommendations. By understanding a client's readiness and capacity, we emphasize the importance of starting small yet strategically, ensuring that even the most inexperienced companies can rapidly achieve and recognize their "moment of value."

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#44: The Ultimate Sales Discovery Framework

Season 5 · Episode 4

Saturday, October 5, 2024 • Duration 42:22

What if traditional sales methods are no longer serving you or your clients? In our latest GTM Pro Podcast episode, we unravel the SPICED framework—Situation, Pain, Impact, Critical Event, and Decision—as a transformative tool for sales discovery. Say goodbye to superficial data approaches and hello to a deeper understanding of your clients' macro conditions and unique business models. We promise you'll gain clarity on creating more meaningful sales engagements that build trust and lead to better outcomes.

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#43: Enhancing GTM Efficiency With Buyer Zones

Season 5 · Episode 3

Sunday, September 29, 2024 • Duration 35:19

Ready to transform your Go-To-Market strategy and drive sustainable growth? We discuss actionable insights for boosting GTM efficiency and securing customer retention for B2B software and service companies under $50 million in revenue. We'll break down David Spitz's critical observations on the decline in sales and marketing productivity and provide you with incremental steps to enhance your buyer's journey. You'll learn the significance of clearly articulating your value and of starting small with solutions tailored to various stages of customer engagement. We’ll discuss the complexities of managing customer acquisition through partnerships, the potential conflicts this brings, and the strategic decisions around growth versus retention. From understanding the pressures of demonstrating growth for future funding rounds to the pitfalls of high churn rates, this episode equips revenue leaders with the knowledge to sustainable business growth.

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#42: Overcoming 'No Decision' Outcomes and Boosting Buyer Confidence (Part two)

Season 5 · Episode 2

Monday, September 23, 2024 • Duration 44:34

How can small B2B software and service companies overcome the growing trend of 'no decision' outcomes? Join us to find out why traditional go-to-market strategies are struggling to keep up and how incremental improvements can lead to significant growth. Our conversation highlights how educating buyers—not just selling to them—can guide them toward the most suitable solutions, ultimately ensuring a smoother sales journey.

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#41: Stop Losing Customers to 'No Decision'

Season 5 · Episode 1

Friday, September 13, 2024 • Duration 48:04

Is your B2B tech company struggling to make sense of today's chaotic market landscape? Discover the secrets to economic uncertainty in our latest GTM Pro Podcast episode. We promise you'll gain actionable insights on getting through the saturated software market, understanding buyer cynicism, and leveraging capital efficiency. We'll also dissect the reasons behind the decline of predictable revenue models and explore why traditional marketing strategies like paid ads and SEO are losing their edge. Uncover the complexities of modern marketing as we discuss the escalating costs and diminishing returns of digital advertising.
Don't miss out on this comprehensive guide to planning for 2025 and beyond.

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#40: The End of The Content Series - Forgetting the Funnel with Gia Laudi

Season 4 · Episode 6

Friday, September 6, 2024 • Duration 48:53

Gia from Forget the Funnel joins us to unpack her transformative journey from traditional digital marketing to pioneering customer-led growth in the SaaS world.
Struggling with customer research? This episode breaks down common challenges and misconceptions, emphasizing the understanding of ideal customers before diving into feedback and win-loss analysis. Gia advocates for the Jobs to be Done (JTBD) framework to uncover deep customer insights efficiently. We explore why companies often hit roadblocks despite knowing the value of customer research, offering practical solutions like bringing in third-party experts to overcome initial biases and kickstart impactful research efforts.

Forget The Funnel - Amazon
Gia on LI

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#39: Emma Stratton on Clear Messaging and Value-Driven Communication

Season 4 · Episode 5

Monday, September 2, 2024 • Duration 52:53

Mastering B2B messaging with clarity and precision has never been so easy. Join us as special guest -Emma Stratton unveils her journey from journalism and travel writing to becoming a renowned consultant in B2B tech messaging. Ever wondered how to humanize complex B2B products? Find out how shifting from feature-heavy descriptions to value-driven messaging can make all the difference.

Delve into techniques like:
-The "so what" game and creative exercises designed to help even the most technically-minded founders communicate their products effectively
-Leveraging B2C strategies for B2B success, emphasizing on understanding and mirroring customer language and emotions.
- Why prioritizing key benefits that solve real problems can turn a product pitch from mundane to magnetic.
-Focusing on a single, potent value proposition. Explore the challenges and triumphs of narrowing down multiple selling points to one irresistible message.

Through clear, honest communication, build the trust and confidence needed to make your B2B marketing truly stand out.

Emma's LinkedIn
Pre-order Emma's Book

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gtmPRO – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

gtmPRO – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

LinkedIn48

Other28

Buzzsprout2

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

LinkedIn48

Other28

Buzzsprout2