The Purposeful Marketing Podcast

Podcast details

Technical and general information from the podcast's RSS feed.

Site

RSS

Apple

Recent rankings

Latest chart positions across Apple Podcasts and Spotify rankings.

Shared links between episodes and podcasts

Links found in episode descriptions and other podcasts that share them.

See all

https://www.linkedin.com/in/mary-keough-437824a2/
55 shares
https://www.linkedin.com/in/aaronmichaelweekes/
54 shares
https://www.linkedin.com/in/james-boeckmann/
54 shares

https://b2bpodcaststrategy.com/
17 shares
https://www.kyleneherr.com/
2 shares
https://www.sarahnoelblock.com/purpose
2 shares

RSS feed quality and score

Technical evaluation of the podcast's RSS feed quality and structure.

See all

Publication history

Monthly episode publishing history over the past years.

Latest published episodes

Recent episodes with titles, durations, and descriptions.

See all

#114: Why B2B Marketers Should Be Practitioners?

Season 4 · Episode 114

Saturday, April 5, 2025 • Duration 28:27

In this episode of the Purposeful Marketing Podcast, Aaron, Mary, and Kevin delve into performance marketing, emphasizing the importance of being a practitioner in the field.

They discuss how understanding the audience and creating engaging content can lead to successful marketing outcomes.

The conversation highlights the significance of creative hooks and offers in capturing attention and driving action and building brand trust in challenging times.

The episode wraps up with key takeaways on the necessity of continuous practice in marketing efforts.

Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

~Market with purpose for the everyday practitioner ~

Connect with the hosts:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠James Boeckmann⁠⁠⁠

Connect with the guest:

⁠⁠Kevin McClary

Read moreCollapse

#113: Why should B2B marketers consider 'Niching' down? Ft. Andrew Hill, Founder at Jester Media

Season 4 · Episode 113

Saturday, March 22, 2025 • Duration 30:48

In this episode of the Purposeful Marketing Podcast, hosts Aaron, Mary, and James welcome back Andrew to discuss the concept of niching down in business.

Andrew shares his journey from freelancing to finding his ideal clients, emphasizing the importance of aligning expectations and building trust in client relationships.

The conversation explores the nuances of identifying best fit clients, the significance of transparency, and the challenges of scaling a business while maintaining quality and trust.

The hosts and Andrew reflect on their experiences with contractors and the importance of relationship-building in freelancing. The episode concludes with insights on navigating future challenges in a service-driven economy.

Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

~Market with purpose for the everyday practitioner ~

Connect with the hosts:

Connect with the guest:

Andrew Hill

Read moreCollapse

#16: What makes a good content pillar?

Tuesday, September 27, 2022 • Duration 32:10

What is a content pillar? This podcast. What’s not a content pillar? Is a hot dog a sandwich, a content pillar or both?

Aaron, Mary and James talk about what makes a great content pillar in 2022. To nobody’s surprise, a good content pillar in 2022 looks different than the content pillars of 2012.

As always, focus remains on the why and how the content pillar tactic helps your customers win.

Read moreCollapse

#15: How do you leverage customer research?

Episode 15

Thursday, September 22, 2022 • Duration 33:08

If you’re active on LinkedIn, then you’ve seen the noise about customer research over the last couple years. The fact is getting close to your customers will make you a more successful marketer. But is it that easy? Aaron, Mary and James discuss how to get started, how to conduct customer interviews, what you do with the research and how you apply it tactically to your marketing efforts.

Read moreCollapse

#14: How do you address negativity?

Episode 14

Tuesday, September 13, 2022 • Duration 22:51

If we could have it our way, it would be sunshine and rainbows everyday. However, in your marketing role, that is not always the case. Today we discuss how to address negativity in your workplace and on the channels you spend your time to build your personal brand including social media. Aaron, Mary and James put their positive spin on this challenging discussion.

Read moreCollapse

#13: How to clock on and off

Episode 13

Tuesday, September 6, 2022 • Duration 25:44

The act of clocking on and off forms the bedrock of work-life balance. When you’re punching a clock in retail or food service, it’s quite easy to separate your work time from you-time. But what about in marketing in 2022?

Aaron, Mary and James discuss.

Read moreCollapse

#12: Pros and cons of marketing playbooks

Episode 12

Tuesday, August 30, 2022 • Duration 32:04

What is a marketing playbook? What should it be? How can playbooks help? Do they hold marketers back?

The group has seen a lot of chatter about marketing “playbooks” on social media recently. They slow things down to talk about why people use playbooks and whether or not other people’s playbooks are worth paying attention to.

Mary makes a case for innovation, Aaron wonders whether playbooks help customers and James struggles through a metaphor relating to traditional American sports.

Read moreCollapse

#11: Top 5 characteristics of a good client/agency relationship

Episode 11

Tuesday, August 23, 2022 • Duration 21:43

Aaron and Mary discuss their thoughts on what makes an exceptional client and agency partnership. Both pull from their own experiences working on an in-house marketing team and working in an agency. They ask: What makes a good client/agency relationship? What goes right? What goes wrong? Best-fit clients? What does that look like? And they provide the top 5 characteristics of a good client/agency relationship.

Read moreCollapse

#10: How to set goals both on and off the clock

Episode 10

Tuesday, August 16, 2022 • Duration 33:15

James and Mary talk about goal-setting. They share some of their mixed experiences with setting, reaching and failing to achieve personal and professional goals and offer their perspective on a healthy mindset re: goals both on and off the clock.

Of course, they talk about why goals are helpful (and instances where they aren’t).

Read moreCollapse

The Purposeful Marketing Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

RSS feed quality and score

Publication history

Latest published episodes

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

The Purposeful Marketing Podcast – Details, episodes & analysis

Podcast details

Recent rankings

Apple Podcasts

Spotify

Shared links between episodes and podcasts

LinkedIn63

Spotify7

Other18

RSS feed quality and score

Publication history

Latest published episodes

Similar podcasts and content

Related Shows Based on Content Similarities

Apple Podcasts

Spotify

Related Shows Based on Content Similarities

LinkedIn63

Spotify7

Other18