Growth Triggers: Content Marketing & AI – Details, episodes & analysis

If you’ve been trying to “go viral” to grow your business, you’re playing the wrong game. In this episode, I break down the exact media strategy big brands are using to control the conversation in their industries, and the good news is, you can copy it. First, I clarify the difference between market share and mindshare. And if you win mindshare, you start influencing buying criteria long before anyone talks to sales. Then I walk you through examples (like a16z and HubSpot) and why their content isn’t “viral”—it’s consistent. I also reveal the real secret sauce to becoming successful. I’ll give you my practical framework, plus why you need an owner for guest booking if you want to scale. In This Episode: 01:22 Mindshare vs. market share explained 04:02 Example: a16z and “owning” tech conversations 06:32 Example: HubSpot’s podcast ecosystem 07:20 The real secret sauce is infrastructure 09:01 Systems and tools to build your media machine 12:20 Why guest booking needs an owner 13:38 Winning the “silent” research phase in B2B ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ► The a16z Show - https://a16z.com/podcasts/ Episode “owning” tech conversation: AI Hardware, Explained (July 2023) ► Inside HubSpot Podcast - https://www.hubspot.com/podcasts/inside-hubspot ► Poppy AI (to help you make viral content & ads) - https://getpoppy.ai/ ► 80% Of B2B Buyers Initiate First Contact, Once They’re 70% Through Their Buying Journey - https://www.demandgenreport.com/industry-news/80-of-b2b-buyers-initiate-first-contact-once-theyre-70-through-their-buying-journey/48394/ ► Resources to Grow Your Podcast - https://www.notion.so/Your-episode-is-submitted-here-are-some-other-ways-to-grow-295001cc69278078867adec380e1163a ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 📱 CONNECT with me on Instagram 📱 ► https://www.instagram.com/luisryandiaz/ Need help launching, growing, or ranking your podcast? ► https://top10podcasts.com/ ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

🎧 Want to scale your podcast like a pro? Grab the Podcast Scaling Framework™ that's helped us generate over 45M downloads and views for clients ➡️ https://top10podcasts.com/roadmap-guide ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Ever wondered how to influence decision-makers you’ll never meet? In this episode, Todd Hartley shares the key strategies he’s used to successfully close deals, boost sales, and scale your influence without face-to-face meetings. Whether you're in B2B or sales, you’ll learn how to strategically position yourself and your business to grab the attention of key decision-makers and drive results. Todd shares practical ideas for leveraging video, digital marketing, and smart strategies to move deals forward, even when you’re not in the same room. If you want to build a strong, scalable sales system and influence from a distance, this episode is for you. Tune in to learn how you can leverage these same techniques to influence high-level decision-makers and grow your business. Below are some key statistics: -98% of text messages are opened in 2 minutes vs. 20% email open rate -5 case studies increase purchase intent by 270% -People are 4x more likely to watch a video than read proposals -85% more likely to buy after watching a video -Average companies have 7 people involved in B2B buying decisions (100+ employees) -Small businesses typically have 3 people in the buying decision In This Episode: 00:53 Open rate: email vs. text message 03:17 How Todd helps clients using his strategies 06:36 How to use video effectively to close twice as many deals 08:55 Key principles for influencing decision-makers remotely 14:46 Todd’s strategies for leveraging video to speed up the sales cycle 24:08 Example of a client who got results using Todd's system ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 📱 RESOURCES📱 ► Grab our in-depth 12-Month Podcast Road Map: From Set Up to Scale - https://top10podcasts.com/roadmap-guide ► Create Dynamic Video Proposals with Clarity - https://clarity.video/ ► Accelerating YES! by Todd Hartley - https://toddhartley.com/yes/ ► Lead Generation Goldmine by Todd Hartley (free audiobook available at ToddHartley.com) ► The Ultimate Sales Machine by Chet Holmes - https://www.amazon.com//dp/1591842158 ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 📱 CONNECT with Todd Hartley📱 ► https://toddhartley.com/ ► https://www.wirebuzz.com/ ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 📱 CONNECT with me on Instagram 📱 ► https://www.instagram.com/luisryandiaz/ Need help launching, growing, or ranking your podcast? ► https://top10podcasts.com/start ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Want to launch a podcast in 2025? Apply to work with us here: https://top10podcasts.com/start ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Ever wish booking podcast interviews didn’t take hours of research and guesswork? In this quick episode, I walk you through exactly how I use ChatGPT and a free tool called PromptPerfect to generate targeted podcast guest lists fast. No more wasting time digging for contact info or wondering which shows are open to pitches. I even demo how to pull social links if you want to do social media outreach. Whether you’re new to outreach or ready to scale your guest appearances, this process will save you time and stress. Tune in, take notes, and start lining up podcast interviews today. Got questions about your pitch strategy? Reach out. I’m happy to help! In This Episode: 00:00 Introduction 00:29 How to use PromptPerfect 00:56 Using ChatGPT to generate results 01:47 Refining your list for social media outreach ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 📱 RESOURCES📱 ► Grab our in-depth 12-Month Podcast Road Map: From Set Up to Scale - https://docs.google.com/document/d/1W99gmexrD30__3JNjnxZjrms_Ntp4ngbkhevhyJZrfo/edit?tab=t.0#heading=h.8gunsrbarh34 ► https://chatgpt.com/ ► https://promptperfect.jina.ai/ ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 📱 CONNECT with me on Instagram 📱 ► https://www.instagram.com/luisryandiaz/ Need help launching, growing, or ranking your podcast? ► https://top10podcasts.com/start ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

PDS #168 Folks this is a rather short episode, but this is very important especially for people who want to hop in the space of podcasting. I’ll be discussing two of my favorite equipment that I truly enjoy using because of its super simple and fast set up. You’ll be surprised how much it will cost you! Enjoy listening! In this episode: - Two pieces of equipment that you can use that’s super simple, versatile and fast set up. Resources: Rode Wireless Go Wireless Apple Lightning to 3.5 Headphone Jack Adapter Connect with Luis: Website - https://www.podcastdomination.co/ Instagram - https://www.instagram.com/luisryandiaz/ Facebook - https://www.facebook.com/luisryan4

PDS #167 I think the biggest problem with people wanting to start a podcast is that they don't know where to begin. A lot of times when you're starting a business or something new in your life, there are all these things that seem so overwhelming and scary at first glance because you don't know about them. But once you take the time to learn about them and understand how they work, then it becomes very easy for anyone who wants to get started on any project or thing in their life. And that's what we want you to take away here today. I want you to take those initial steps and get over that hump of learning so you can move forward towards your goal which is having an awesome podcast show ready for us by next week! P: “It's a must not a nice to have” wanting to do it for 4 years How to launch a podcast when you’ve been wanting launch one for years State the reasons why people stall “It's a must not a nice to have” You're scared You don't know where to being and the answer is probably not got watch more YT videos on podcasting they are great but they often lead to more questions What you need to ask yourself Who's losing out if I don't create this episdoe or podcast What's the worst that can happen Who can help me STAY ACCOUNTABLE so that I don't die with this podcast in me.... What's the first step to take? ANNOUNCE IT TO YOUR AUDIENCE AND MAKE IT REAL HIRE A COACH TO HELP YOU Resources: - Website - Book a call here. - Facebook

PDS #166 1. No one really leverages Authority Hijacking as much as they should. You should be putting your picture next to your guest pic if you take the time to interview them b/c when /, if they share your name and episode, will be on it. And you want to be strategic and research what keywords you want to rank you and see who is ranking for them now ...maybe that person is the person you interview. 2. Your mess is your message. If you've failed in business or have gone through something then it needs to be talked about. It makes you stand out, it makes you realize it and it cannot be copied. I believe God gave you the path for a reason, so there an opportunity in the destruction or mess. 3. Repetition is the mother of skill. If you think everyone in your audience has heard a message by you saying it once or twice you're wrong...... If you have a message that is already tested meaning its already getting you clients and you haven't used it on the podcast then why not?? Resources: - Podcast Growth & Monetization Workshop - Website - Book a call here. - Facebook

PDS #165 "How do I find great guests that can help me fill your pipeline, grow my audience and produce content that gives me more exposure?" We get this from a some clients coming in to the Profit Ready Launch Program First it's pretty easy to find guests these days since everybody and their mother wants exposure. But here's the problem Guests don't deliver immense value Guests have bad audio quality Guests rarely promote Guests aren't interested building a relationship that's is mutually beneficial (partnerships, JV's, etc.) Guests are their on their own agenda not yours Truth is as the host of the podcast this is your damn fault...not theirs. This is a hard pill to swallow for most of you. To build this right we've designed a way to go about this so you DONT waste time interviewing people who help you won't further your mission. Part One: Identifying your profit ready guesting niche Part Two: Finding them online (shared below) Part Three: Onboarding them through the perfect podcast guest funnel to communicate expectations, and indoctrinate them into how to podcast... Resources: - Website - Book a call here. - Facebook

PDS #163 There is no one-size-fits-all technique when it comes to podcasting techniques to attract more engagements. If a podcasting mentor tells you their program works and forget about the rest, it can work for you but it can also not. What you have to understand is how to find your niche and focus more on the relationships and building connections first, then the revenue follows. In today's episode of the Podcast Domination SHow, I bring you Adam Schaeuble with his unique and sometimes comedic tactics for scaling his podcast show. In this episode: - How did Adam Schaeuble get into the podcasting space? - The power of the 'Niche' in your show. - How was Adam able to find sponsorship and attract a lot more - The three basic master plans in Adam's podcast show - What are the biggest realizations that he recognized being in the podcasting space since he started to now? - The Pod Pals Zoom Party and what's it all about? - What other tactics or programs can someone wanting to get into the podcasting space do to build up engagement to their show? - How many reps did Adam take before finding the right niche that worked Resources: - Episode 140: How to quickly grow your audience with Luis Diaz - Join the Pod Pals Zoom Party - Episode 158: Tips for monetization and audience engagement - MIXTiles Connect with Adam Schaeuble: Website Instagram: @podcastingbusinessschool Connect with Luis: Website- https://www.podcastdomination.co/ Instagram- https://www.instagram.com/luisryandiaz Facebook- https://www.facebook.com/luisryan4

PDS #162 A podcast is a lot like a business.. as you progress there are problems every business owner faces.... For example: In the online space its usually Create an Offer Get Lead Flow for the offer Sell the leads Fulfill on the product Build Fulfilment systems Create Scalable Marketing Systems Get off the Phone Train and Coach Your Team Podcasting is not too different however there are fewer steps: Setup and Launch the podcast successfully Get Lead Flow for the podcast Convert the leads into raving fans & clients Repeat steps 2 & 3 Steps 1 and 2 are typically the hardest, and if done wrong getting to #3 is impossible. Here's how you fix these steps #1 Set up the podcast for maximizing your growth and revenue from the show. Like choosing a business model, there are different "podcasting models" to use that impact your ability to grow, stand out from the competition, and monetize. If you've already started and haven't been seeing the traction you've wished for then this may be the reason for it. #2 Get Lead Flow for the podcast. (No its not about sharing on social media) Eventually, your podcast downloads will come off that launch high and settle down. Typically this means you've reached your max warm audience. But when it comes to getting out in front of new listeners there's little thought put into this. We're often told to get on other podcasts get your guests to share post in Facebook groups These aren't bad suggestions but they are useless unless we execute them properly and where most people go wrong is in the details. Whether it's hitting your first 1k, 10k or 100k downloads the if you want to solve these two main problems: identifying the right structure for your podcast (that meets your goals) learning/implementing a strategy for consistently getting in front of new people Resources: - Join the Growth and Monetization Podcast Workshop

PDS #160 Do you want to know how to get 25k in 6 weeks and warm more clients to your podcast? In this episode, I am going to share with you the strategies we made with a recent client who has been in the program about 2 to 3 weeks now and has been very successful with his podcast. The key point is in the messaging and how you are addressing the pain points of your audience in your show. You don’t have to have a huge following at first nor spend a huge amount of money on ads or sell at a discounted price. Keep it simple! In this episode: - Four key things in order to have 25k in just two to three weeks - How to have a successful podcast in your niche - The importance of focusing your messaging especially about the pain points of your audience - The Bonus - How to get your clients to love the results they are getting from your offer? Resources: - Join the Growth and Monetization Podcast Workshop - Join the Facebook Group to get the document ’6 Weeks to 25k with a "Simple" Podcast’