Grow Your Video Business – Details, episodes & analysis

In this game-changing episode, sales expert Matt Easton reveals how video business owners can transform their approach to landing clients and growing their business. Matt shares powerful strategies for having meaningful conversations that convert, including how to lead with valuable insights about your client's business rather than just pitching your services. You'll walk away with actionable techniques to confidently reach out to potential clients and close more deals without feeling sleazy.

• Learn how to shift your mindset from being a creative to a business owner who solves real problems for clients
• Discover the power of asking "Does it make sense?" instead of yes/no questions to smoothly move deals forward

• Master the art of the "power email" to summarize client needs and set clear next steps

• Gain confidence in reaching out to potential clients by using the simple yet effective "raise your hand" technique

Matt Easton is a catalyst for success in sales, business, and life. Having created sales coaching systems that have revolutionized the way people achieve business results. Through his businesses, universities, and YouTube channels, Matt helps people get better in minutes, where normally they had struggled for years.

Sales is hard. Matt Easton makes it a whole lot easier, more predictable, less stressful, and more fun. Skip the guesswork, trial-and-error, and never-ending cycle of trying to figure everything out yourself. And instead, grow your sales with a proven step-by-step system for closing the deal. (not hopes and prayers).

• [00:00] Welcome to the show!
• [08:20] Meet Matt Easton
• [08:26] Easton University Sales Coaching
• [14:30] Getting Leads Through Sales
• [15:42] Asking The Right Questions
• [20:07] Answering the ROI Question
• [28:56] Next Step Obsessed
• [30:43] Power Emails
• [35:37] Proactive Search For Clients
• [52:06] Connect with Matt
• [54:01] Outro

"Everything that is worth something, getting a new client, getting a first date, getting married, getting a promotion, getting a loan for your business, everything in life that matters has this in common: When you slow down in the beginning, you will speed up the result in the end." - Matt Easton

"You're not in the creative business. You're not in the video production business. You're in the awareness business. You're in the omnipresence business. You're in the driving businesses forward business." - Matt Easton

"If you are truly in business, your business methodology should not need you to be friends with anybody. Amateurs make friends with people. Amateurs ask their friends if they have any work. Professionals are able to have one-sided conversations, and that conversation is about the gosh darn client." - Matt Easton

"You guys are in the business of helping the world grow, okay? So that should be something you're very proud of. And that should motivate you to get out of bed." - Matt Easton

Find Matt Easton online

Follow Matt Easton on Instagram | TikTok | YouTube

Find out more about 10xFILMMAKER 

Find out more about the Studio Sherpas Mastermind 

Join the Grow Your Video Business Facebook Group 

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

Check out the full show notes

In this solo episode, Ryan Koral shares encouragement and insights for video business owners facing challenges in the current industry landscape. He emphasizes the importance of community, adaptability, and maintaining an abundance mindset. Ryan also discusses the value of investing in yourself through coaching and mastermind groups to grow your business.

• Building a community of fellow video professionals is crucial for growth and support
• Be open to experimenting with new strategies if old methods aren't working
• Focus on providing value and authenticity in your video work
• Consider investing in coaching or mastermind groups to accelerate your business growth

• [00:00] Welcome to the show!
• [05:52] Be Open To New Things
• [10:59] Having a Community
• [12:42] Handling Competition and Fear
• [17:02] 10xFILMMAKER Community
• [20:00] Mastermind
• [24:33] Outro

"Most of us get into this work because we love it so much. Uh, some of us feel called into this work."

"Living open handedly, I think has been like one of the most freeing and satisfying things that I've done."

"People who pay pay attention. So when there's money on the line, you're, you're more likely to do the thing."

"I'm a firm believer that if you feel called to this work, uh, it is your responsibility to figure out how to keep doing it and how to do it well and how to create predictability and how to be profitable."

Find out more about 10xFILMMAKER  

Find out more about the Mastermind 

Join the Grow Your Video Business Facebook Group 

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

Check out the full show notes

In this special 400th episode of the Grow Your Video Business show, host Ryan Koral reflects on the journey since launching the podcast in early 2016. Originally started with co-founder Matt Davis, Ryan shares memorable moments, the evolution of the show, and the importance of community and support in overcoming struggles. He expresses gratitude to listeners, team members, and supporters who have made the show possible. Tune in for a heartfelt look back at eight years of podcasting, personal growth, and the powerful impact of community. 

• The journey up to, and what it means to celebrate the 400th episode.
• Expressions of gratitude to loyal listeners.
• Reflection on the show’s origins and growth.
• Community highlights and a transformative 2016.
• Thankful to key contributors and the global audience.

• [00:00] Welcome to the show!
• [00:48] Celebrating 400 Episodes
• [01:25] How It All Started
• [03:12] The First Episode Ever
• [10:58] Community
• [22:21] Thank yous
• [31:39] Outro

“My heart is just so thankful for you for being with me.”

“We both (me and Matt Davis) were speaking at events for filmmakers and we both loved education and we both like a microphone, so we just thought it would be really fun. And we did it. And that's where Studio Sherpas was launched.”

“As I reflect on all 400 episodes, all of the ups and downs and, you know, so many highs and so many lows, the thing that still rings true today as what I think is the most important is community.”

“It’s amazing the opportunities I’ve gotten just by having a show. The people that have said yes to be on this show… these people wouldn’t have a conversation with me if I didn't have a podcast.” 

Find out more about the Onward Summit

Join the Grow Your Video Business Facebook Group 

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

Check out the full show notes

Today we crack open the box with Krista Miller and learn how to leverage virtual summits to grow your business. A virtual summit is an amazing way to propel your business forward drastically by creating connections, developing trust, and setting yourself up as an expert in the field that you work. Don’t let the feeling of being overwhelmed stop you from the explosive connections and long-lasting sustainability that is possible when you open your business to the world of virtual summits. 

• Create great online events that people want to engage with and helps them to reach their specific goals.
• Grow a solid email list to start relationships that turn into jobs.
• Break things down into practical steps to prevent becoming overwhelmed with starting a summit.
• Lean into summits for long-term growth for your business that will lead to sustainability.

At Summit in a Box®, Krista helps you replace slow-growth and costly marketing strategies with a high-converting virtual summit that will multiply your revenue and lead to your biggest course, membership, or group program launch yet.

Her method incorporates highly-targeted positioning and feel-good, engagement based strategies that lead to  higher than average conversion rates, true connections, and making a difference through your summit in a way that creates ongoing benefits for months after the event wraps up.

• [0:00] Welcome to the show!
• [4:37] Meet Krista Miller
• [5:31] What is a summit?
• [9:00] Making an online event GREAT
• [11:57] Krista’s first summit
• [14:48] How video businesses can use summits
• [20:18] The importance of a strong email list
• [25:47] Structuring a summit
• [30:11] Paid versus free summits
• [40:35] Overcoming the feeling of being overwhelmed
• [43:19] Krista's tools for hosting great summits
• [48:49] Outro

“There has to be a point. It has to be for a specific group of people and actually help them move close to a goal they have.” [9:52]

“The sustainability is what I want you to have… I want you five years from now, ten years from now for this thing to just build like a snowball.” [23:27]

“Go ugly early, you don’t learn until you launch, done is better than perfect.” [47:27]

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production

While Working Less Than 40 Hours Per Week"

Get the ASCEND Method Cheat Sheet

Join the Grow Your Video Business Facebook Group 

Dive into the Mastermind Group

Check out the all new Coaching Community

Get the Virtual Summit Funnel Roadmap 

Follow Krista Miller on Instagram | Pinterest

Join the Summit Host Hangout on Facebook

Check out The Summit Host Hangout Podcast

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

What’s your question for the podcast? Share a video or audio response!

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If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

It can be challenging to understand how to navigate handling your personal and business brands. On today’s episode Mike Kim is able to shed some light on the relationship between these two and help us realize just how much who you are can benefit your business brand. This personal touch to your business will be what equips you to shift your marketing into developing a relationship with your client, not about closing a sale. Mike Kim also shares some of his experience with the importance of having a strong support community in order for your business to succeed.

Key Takeaways

• Join a community that will develop you and your business while helping you achieve success.

• Integrate changes to your business with consistency. For impactful change consistency is far more important than intensity.

• Your personal brand is the single most valuable defining factor of your business brand, so take advantage of it.

• When marketing strive to open a relationship with the client, not simply focus on making a sale.

About Mike Kim

Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create impact with their ideas and get their message heard.

Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post.

Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business.

He has spoken at industry leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepreneurs on Fire, and Read to Lead.

In This Episode

• [0:00] Welcome to the show!
• [2:18] Meet Mike Kim
• [9:01] The importance of Mastermind communities
• [21:58] You are the brand
• [29:11] Marketing to build relationship, not close sales
• [32:20] Building a client relationship from nothing
• [37:44] Do I have to be a personal brand?
• [49:16] Outro

Quotes

“I believe you have to stay close to the fire of growing people, that’s it.” [10:10]

“If you aren’t taking care of yourself and you’re not continually pushing yourself to grow, neither will your business.” [10:47]

“Consistency is often greater than intensity.” [16:36]

“But in this day and age, especially with all of the stuff on social media that we do, a brand is what people say about you before you even get in the room.” [23:15]

“Marketing isn’t about closing a sale, it’s about opening a relationship.” [29:25]

Links

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production

While Working Less Than 40 Hours Per Week"

Get the ASCEND Method Cheat Sheet

Join the Grow Your Video Business Facebook Group 

Find Mike Kim online

Connect with Mike Kim on LinkedIn

Get your copy of The 5-Step Formula to Write Your “About Me” Page

Follow Mike Kim on Instagram | TikTok | Facebook | Twitter | YouTube

Join Mike Kim’s Mailing List

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

What’s your question for the podcast? Share a video or audio response!

Check out the full show notes page

If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

This week on the show we give you a peek behind the curtain into something that has made our business what it is today. We look at the 5 things that we use to structure our quarterly rhythm meetings and determine the direction of the business. These things help you understand the state of your business, define a clear vision for where you want it to go, and discover what to do daily to actually see the results you want. Take advantage of these 5 things to grow your business into the business of your dreams. 

• It takes intentionality to control your business instead of being controlled by your business.
• Start with the end in mind to set long-term goals and then break them down into achievable steps.
• Marketing without a clear strategy is a waste of time.
• Implement these 5 things to see massive growth and clarity in your business.

• [00:00] Welcome to the show!
• [11:43] Breaking down long-term goals into achievable steps
• [15:40] Step #1 - review the previous 90 days
• [20:14] Step #2 - revisit long-term goals
• [24:45] Step #3 - core values, focus, and market strategy
• [30:31] Step #4 - set new goals
• [34:56] Step #5 - IDS (Issue - Discuss - Solve)
• [41:53] Practical resources to help your business thrive
• [44:58] Outro

 “I can create videos for a living and people will pay me for that. That is amazing, but at the same time also I was like I want to have flexibility in my schedule and be able to do the stuff that I want to do when I want to do it. That sounds amazing too.” [2:45]

“That’s the whole point, so that we can be better in the future. So we can show up for ourselves, our team, our clients and be better.” [19:47]

 FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production

While Working Less Than 40 Hours Per Week"

Get the ASCEND Method Cheat Sheet

Join the Grow Your Video Business Facebook Group 

Dive into the Mastermind Group

Check out the all new Coaching Community

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

What’s your question for the podcast? Share a video or audio response!

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If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

Traction, by Gino Wickman

The EOS Life: How to Live Your Ideal Entrepreneurial Life, by Gino Wickman

Today on the show we get a little scientific… 

My guest and good friend, Dr. Eugene Choi, gives some unique perspective into visual storytelling from his background in clinical pharmacy and neuroscience. He breaks down his process for creating wildly successful content that people can’t help but share. You’ll also learn Dr. Choi’s secret to pitch to potential clients in a way that becomes a service to them and compels them to ask YOU about what you have to offer. All of this comes along with Dr. Choi’s dream for you to truly understand and achieve personal mastery over your own mind, which makes all the difference in your business and in your life.

• Tap into the recipe of success for creating insanely sharable content.
• Always consider the 4 steps of awareness to meet your viewer, or client, where they are and lead them to their emotional “aha” moment.
• Personal mastery is one of the most important things that you can develop in your personal and professional life.

Dr. Eugene K. Choi, Pharm. D, is a Certified Transformational Mindset coach and Board-certified Clinical Pharmacist that helps talented heart-driven leaders operate at their highest levels of clarity, energy and focus. Utilizing his expertise in clinical pharmacy, neuroscience, and business coaching, his unique science-backed process along with the use of groundbreaking technology helps entrepreneurs figure out how to dramatically improve performance, innovate dynamic solutions, and achieve their goals. His articles have reached over 9 million people and he has helped hundreds of leaders significantly transform their results at both a professional and personal level.

• [0:00] Welcome to the show
• [6:18] Meet Dr. Eugene Choi
• [8:52] Dr. Choi’s early career and intro into filmmaking
• [12:41] Breaking down viral success for content
• [14:31] Getting to the emotional “a-ha” moment
• [18:17] The 4 phases of awareness
• [22:49] Using these techniques to pitch a brand story
• [29:54] Developing a niche to better understand your clients and guide them to awareness
• [38:03] Utilizing the pitch technique for any type of video
• [42:11] Achieving self mastery to remain at your highest level of creativity
• [48:40] Connect with Dr. Choi
• [49:38] Prioritize your relationship with yourself
• [53:59] Outro

 “How can you create a piece of content that makes the viewer sit there and go, ‘Do I want to share this?’” [13:31]

“It’s that question of, like, are you trying bring the person to where you’re at, are you willing to go where they’re at and be the Sherpa that brings them to where they want to go?” [24:22]

“That’s what we’ve been doing over the past 15 years. We’ve been crafting these powerful stories that influence people’s behaviors to help them do for themselves what’s best for themselves.” [26:38]

“If I don’t take good care of myself and I allow myself to get burnt out, all of those things I’m doing for other people were for me anyway. It’s to try to relieve my insecurity that I carry.” [52:03]

 FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production While Working Less Than 40 Hours Per Week"

Studio Sherpas Mastermind

Get the ASCEND Method Cheat Sheet

Join the Grow Your Video Business Facebook Group

Find Dr. Eugene Choi online and access free training

Follow Dr. Eugene Choi on Instagram

Dr. Eugene Choi’s podcast The Neurohacking Podcast

Follow Ryan Koral on Instagram

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This week is a blast as we explore some very creative business strategies with Tony Gnau. Content marketing is a tool that Tony relies on heavily to add value to his customers while also building his credibility and drawing in new clients. We look into taking the time to audition your clients to find ones that align with your core values and then working those clients into a retainer system that creates consistent income and a mutually beneficial relationship between you and your client!

• Use quality content marketing to set yourself up as an expert in your field and draw in quality clients.
• Be proactive to think about both the short term AND the long term strategy or your life and business.
• Use the retainer business model to create consistent income with clients you want to work with.
• Make sure you are clear on your core values and audition clients to find ones who mesh with those values. 

Tony Gnau is the Founder and Chief Storytelling Officer at T60 Productions. He’s a three-time Emmy Award-winning journalist, has led T60 Productions to winning 17 Telly Awards for its corporate videos, and is the author of the book Lights, Camera, Impact: storytelling, branding, and production tips for engaging corporate videos.

He has created videos for the likes of CommonSpirit Health, Walgreen’s, Catholic Health Initiatives, United Airlines, US Bank, Goose Island Beer Company, as well as NBA legend Dwyane Wade.

Tony has written over 700 blog posts on video marketing and also speaks on the subject to communications professionals at conferences such as Content Marketing World.

Finally, Tony is a former USC Trojan football player, Star Wars geek, and a devoted husband and father.

• [0:00] Welcome to the show
• [5:14] Meet Tony
• [7:32] Finding fulfillment in visual storytelling
• [9:34] The immense value of Content Marketing
• [19:27] Video production client retainer model
• [25:06] Auditioning for clients that align with your core values
• [31:26] Details of Tony’s retainer system
• [35:17] How to bring out your client’s story
• [39:59] Best practices for interviewing
• [44:23] Tony’s book
• [49:48] Outro

"Do both. Don’t just think short term, play the long game. In all of the things that you are doing. In investing with your money, investing in relationships, investing in your business.” [17:07]

“When you have this retainer thing setup and someone signs up for it, it’s like holy cow, we just get a check every single month!” [21:44]

“We want to tell stories and we want to do the job that we enjoy doing but at the end of the day we are doing it for money so let’s set ourselves up for as much success in that area that we can.” [24:43]

“Instead of just out of desperation taking on any client, it’s like hey let’s just dig in a little bit here and let’s make sure that we both are going to benefit from this relationship. If we do, then we’re both winning.” [26:24]

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production

While Working Less Than 40 Hours Per Week"

Get the ASCEND Method Cheat Sheet

Join the Grow Your Video Business Facebook Group 

Find Tony Gnau online 

Follow Tony Gnau on Facebook | Twitter

Connect with Tony Gnau on LinkedIn

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

What’s your question for the podcast? Share a video or audio response!

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If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

On the show this week we sit down with the wildly successful video business mastermind, Kevin Anson. We take a bit of a dive into his journey into the video ad space. Kevin shares some important key ingredients to make killer video ads while building up a video business that supports and fits your lifestyle.  

We also talk about some keys to gathering a clientele that you love to work with and build an impressive portfolio that will be your best marketing tool. 

• Get out there and learn what it takes to make video ads that WORK.
• Be persistent, clever, and targeted when searching for new clients. 
• Build a portfolio of work that you love for clients that you want to work with, and who pay what you are worth. 

Kevin has taught over 2,000 students how to create high performing marketing videos online. He has produced over 10,000 marketing videos over the past 18 years. He has also worked with world famous marketers like Russell Brunson, Tai Lopez, Brendon Burchard, Grant Cardone, Frank Kern, Dean Graziosi & Tony Robbins, Mike Tyson, Daymond John, and numerous Fortune 500 brands. 

• [0:00] Introduction 
• [3:17] Meet Kevin Anson! 
• [4:55] Building amazing clientele 
• [14:15] Kevin’s journey into producing video ads 
• [18:07] Developing the video formula 
• [18:57] Kevin's process for developing ads with a client 
• [24:07] Tips for getting new clients
• [29:31] Pitching credibility for your business 
• [35:19] Best practices for creating video ads 
• [41:11] How to start producing successful video ads for clients 
• [48:44] How to get in touch with Kevin 
• [52:01] Outro 

“When clients reach back out to you and say, ‘Yeah! That video got me more signups on my website’ or you know, it helped us fill the seats at an event, or whatever it is. That’s what this is all about and that’s the exciting part of it” [17:39] 

“You have to think in the viewer mindset of ‘what’s in it for me’. The more success you’ll have with creating video ads like that for your potential clients.” [43:59] 

“Yeah you might upset a client or two along the way but don’t let that stop you and don’t tell yourself that you’re not cut out for this because it happens to all of us.” [48:29] 

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production

While Working Less Than 40 Hours Per Week"

Get the ASCEND Method Cheat Sheet

Join the Grow Your Video Business Facebook Group 

Register for the Onward Summit (October 2022)

Find Kevin Anson online 

Download the Video Formula Cheatsheet

7 Figure Ads - Broadcast Channel 

VidTao - YouTube Ads Made Easy

Follow Kevin Anson on Instagram | Facebook | Twitter | TikTok

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

What’s your question for the podcast? Share a video or audio response!

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If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!

We're talking about the negatives of the hustle culture and how Jill has achieved working less while making more by going from working 5 days a week to only 12 hours a week. We're also unpacking the creative and scientific formulas. We also talk about strategy versus tactics in marketing and why it's very important for you to know the difference. 

• You need space to grow your business
• Hire someone else to do the busy work so you can focus on generating more money
• Be authentic online so as to attract the right clients

Not quite fitting into a single title, Jill Wise is a business and marketing problem solver. She pushes through the noise of the online world and the "rules" of what you're supposed to do, instead guiding her clients to show up authentically as they build, grow, and scale businesses that feel good to them.

• How Jill makes money and what it looks like today compared to early in her career [4:48]
• Thinking differently about the hours you work [8:36]
• What Jill removed from her workload and how she manages her time [12:25]
• Your team needs to be thinking about their time and how they fit in your business  [18:59]
• How to stop pitching yourself and have people come to you [26:13]
• You need to attract the clients you want to work with [31:56]
• Build your authority in order to charge more [34:01]
• How to improve your sales calls [37:02]
• Where to find Jill and some of her freebies on offer [42:27]

“If you can really look at what it is that you’re doing today and where you’re wasting time, I can bet that you can cut time out… That’s how I got down to taking Fridays off because I realized I don’t need to do certain things.” [10:26]

“All of my clients I would invite over to my house for a party, and we’d have a great time. Like, that’s important to me. I figured out who they were. And then, by figuring out who they are, then I know what parts of me they’ll like, and then you can start to strategically curate this character of you. So, it’s you, it’s authentic to you, but it’s just the parts of you that they need to see.” [33:09]

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production

While Working Less Than 40 Hours Per Week"

Get the ASCEND Method Cheat Sheet

Join the Grow Your Video Business Facebook Group 

 Find Jill Wise online 

Follow Jill Wise on Instagram | TikTok | Pinterest

Learn the 4 Steps to Profit with Jill Wise

Snag Jill's 6 Figure Schedule

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

What’s your question for the podcast? Share a video or audio response!

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If you haven't already, we'd love it if you would take 1 minute to leave us a review on iTunes!