Grow Your Painting Business – Details, episodes & analysis

In part 2 of our series on how to keep your painting business operational during disasters, Michael and Chris discuss best practices during pandemics. They'll cover:

• The leadership mindset necessary to sustain your business during a crisis
• Practical steps for disaster preparedness
• How to balance realism and safety with a positive outlook

For more information on tools, techniques, and resources discussed in this episode, please visit:
https:/www.searchprimer.com/
https://www.eofire.com/

Natural disasters could impact your painting business. Are you prepared? In this episode, Michael and Chris discuss preparedness best practices that can help keep your painting company operational, including:

• How to prevent data loss
• How to keep working if your office is damaged
• How to protect your business assets
• How to maintain financial stability
• How to communicate with team members and client

For more information about the tools, techniques, and resources discussed in this episode, please visit:
https://www.searchprimer.com/
https://www.affinitytechpartners.com/

Google is the king of search engines, but there are other search platforms (like Bing and Yahoo), too. In this episode, Michael, Chris, and David discuss various tools and platforms, and where you should consider investing time, research, and dollars. We cover:

• Which search engines to optimize for
  
• What tools to use
  
• How voice search will impact marketing across platforms

For more information about the tools and techniques discuss in this episode, please visit:
https://www.searchprimer.com/
http://www.adavidcreation.com/

In this episode, Michael, Chris, and David discuss digital marketing:

• What are the preferred online marketing tools for painters?
• How does digital marketing help you connect with more qualified leads?
• How can digital take you from a "hunting" mindset to a "farming" approach with your leads?

For more information about the tools and resources discussed in this episode, please visit:
https://www.searchprimer.com/
https://www.adavidcreation.com/

Getting "bang for your buck" when hiring a marketing agency is important. But working toward marketing ROI is valuable, too.

In this episode, we discuss:
- Optimizing for safety and stability
- Optimizing for growth
- Addressing your needs clearly when talking with your marketing agency or team.

For more information about the tools and techniques discussed in this episode, please visit:
http://www.searchprimer.com/

You've probably heard "failure is not an option". But does failure have a place in growing your painting business? In this episode, we'll discuss:

- Learning from failure
- Maintaining the right kind of momentum
- Using risk as an asset for growth without being reckless

For more information about the tools and techniques discussed in this episode, please visit:
http://www.searchprimer.com/

Residential painters and commercial painting companies are asking: are paid leads or generated leads better for your painting business marketing?

In this episode, we'll discuss the pros and cons of lead aggregators vs. generating leads through marketing strategy, including:

• Which channels can generate more leads for your painting business?
• How and when should you use paid vs. generated leads in order to see results throughout the year?
• What are the benefits of lead generators?
• How do you measure success and plan next steps?

For more information on the tools and techniques discussed in this website, please visit:

https://www.searchprimer.com/ 
https://www.adavidcreation.com/ 
http://www.industrialclicks.com 

Correct lead attribution is essential for successful marketing for your residential or commercial painting business.
In this episode, we discuss:

• Gathering and understanding your lead sources
• How you can track leads better by source
• How to decide which channels to keep (and which to add)
• Pipeline management tips
• How to measure lead channel success, and how to use that knowledge to strengthen your marketing

For more information about the tools and techniques in this episode, please visit:

https://www.searchprimer.com/ 

https://www.adavidcreation.com/ 

http://www.thelocustproject.com/

The internet is looking and acting more and more like a smartphone. Is your website working great for mobile users? If so, you'll get more leads faster. If not, your Google rankings will suffer.

In this episode, we discuss:

• Mobile-first and why it's important
• How Google has changed what mobile-friendly means
• How to make your website more mobile-friendly
• Why page speed is so important for rankings and leads

For more information about the tools and techniques mentioned in this episode, please visit:
https://www.searchprimer.com/
https://developers.google.com/speed/pagespeed/insights/

There are still plenty of offline marketing tactics that can be used to boost your digital marketing efforts by helping build meaningful relationships with potential customers.

We'll discuss how to get more qualified referrals through offline techniques like:

• Door Hangers
• Professional Organizations
• Print/Mail
• Community Involvement/Networking

Plus you'll learn how to keep your offline marketing in-step with your digital efforts.

For more information about the tools and techniques recommended in this episode, please visit:

https://www.searchprimer.com/

https://www.adavidcreation.com/ 

http://www.proscoutleadgeneration.com/

https://www.bni.com/
http://www.meetup.com/
http://www.calendly.com/