Grow Your Law Firm – Details, episodes & analysis

Welcome to episode 245 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Hamid Kohan, Legal Soft Founder.

Hamid Kohan is the founder of Legal Soft, a company specializing in AI-driven solutions for law firms. Hamid is a leading expert in the development and implementation of referral networks to enhance firm profitability. His passion for innovation and strategic growth has positioned him as a key figure in revolutionizing law firm operations.

What you’ll learn about in this episode:

1. Embracing AI Integration in Law Firms:

- Exploring promising outcomes and navigating challenges.
- Ensuring compliance with model rules of ethics in AI implementation.

2. Referral Profit-Boosting Strategies: 

- Understanding referral networks' significance for law firms as a resource.
- Harnessing the power of dedicated platforms for nationwide referrals.

3. Enhancing Productivity:

- The evolution of the legal industry towards multistate virtual operations.
- Leveraging AI-enhanced virtual assistants for streamlined workflows.

4. Increasing Efficiency with Referrals:

- Key factors in successful referral handling for case management and fee collection.
- Implementing robust tracking and management tools for effective referral network utilization.

5. Online Presence:

- Staying updated on social media sites and the effects for potential clients.
- The importance of an engaging online presence to set your law firm apart.   Resources:  https://legalsoft.com/hamid-kohan/ ;
https://www.linkedin.com/in/hamid-kohan-0367276/ ;
https://www.instagram.com/legal.soft/?hl=en ;
https://www.threads.net/@legal.soft ;
https://www.tiktok.com/@lega

Legal Soft Solution
https://www.facebook.com/legalsoftsolution
https://twitter.com/legalsofttweets
https://www.linkedin.com/company/legalsoftsolution/   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 244 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Gary Martin Hays.

Gary Martin Hays is a successful attorney based in Atlanta, Georgia. With a thriving practice in a competitive market, Gary is known for his emphasis on personal client interactions to build strong relationships and improve case outcomes. He is recognized for his use of edutainment videos to educate and entertain viewers, establishing trust and credibility in the community. Gary's extensive experience in marketing, including television, radio, and online platforms, has contributed to his firm's long-standing presence in the legal field. Additionally, his commitment to community involvement and continuous learning, as evidenced by his numerous publications, demonstrates his dedication to providing valuable legal services and resources to clients and colleagues alike.

What you’ll learn about in this episode:

1. Marketing Strategies:
 - Understand consumer needs such as addressing medical bills.
 - Cautiously invest in advertising, put yourself out there, and spread the word.

2. Importance of Personal Client Interactions:
 - In-person meetings and accessibility establish strong relationships.
 - Improve case outcomes through personal connections.

3. Enhancing Personal Injury Claims:
 - Accurate assessment of traumatic brain injuries (TBIs).
 - Utilization of services like Brain Cushion for valuable diagnostic tools.

4. Building Client Trust:
 - Demonstrate compassion and share past successes to build trust.
 - Create edutainment content for client engagement and education.

5. Transition and Growth of Law Firms:
 - Asking for help, broadening your network, and attending learning events.
 - Be open to feedback so you can mitigate negative reviews that could hurt your business.   Resources:  https://www.garymartinhays.com/   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 235 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Maria Monroy.   Maria Monroy is the Co-founder and President of LawRank, a leading SEO company for law firms. Prior to founding LawRank, Maria developed a depth of knowledge and expertise in management, customer service, processes and procedures, and sales while working for industry leaders like AT&T.   Since 2013, Maria has been a passionate advocate for and ally to LawRank’s attorney clients, helping them grow their brands, reach new clients, and ultimately achieve SEO success. She’s known and respected in the legal SEO industry for her expertise in digital marketing, as well as her ability to break down complicated concepts and terms and explain them in truly accessible ways.   To Maria, it’s not just about getting results for her clients. It’s about helping them understand what’s going on behind the scenes in an effort to make their specific SEO project a success. When she's not thinking up new ways to support her clients, Maria enjoys working out, reading, and spending time with her three young children.   What you’ll learn about in this episode:   1. Importance of Local SEO:

• Local SEO helps law firms optimize their online presence for local searches, increasing visibility in local search results, directories, and maps.
• Targeting local clients through local SEO strategies can lead to more website traffic, leads, and client conversions.

2. Strategies for Local SEO:

• Create and optimize a Google My Business profile.
• Use local keywords in website content.
• Collect positive reviews from satisfied clients.

3. Evaluating SEO Fit:

• Assess if SEO aligns with the firm's marketing goals, target audience, and budget.
• Analyze the firm's current online presence, competitive landscape, and growth potential to determine the suitability of SEO.

4. Developing an SEO Strategy:

• Conduct keyword research.
• Optimize website content.
• Build high-quality backlinks.
• Monitor performance metrics to track success.

5. Essential Factors for SEO Success:

• Quality Content: High-quality, relevant content that addresses potential clients' needs improves search engine rankings and attracts organic traffic.
• Link Building: Backlinks from reputable websites establish the firm as an industry authority and improve visibility.
• Local Citations: Consistent name, address, and phone number across directories enhance local SEO rankings.
• On-Page Optimization: Optimizing meta tags, headings, and images with relevant keywords boosts search engine visibility and organic traffic.

  Resources:  https://lawrank.com/podcast/
https://www.facebook.com/LawRankMarketing
https://www.linkedin.com/in/maria-monroy-2b350199/   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind  

National Podcast Day Special

Welcome to episode 145 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Matt Dubin, Scott Monge, and Bertrand Russell Parnall and they talk about what tools they used to create successful practices.

Matt Dubin has spent more than 20 years honing his skills as one of the top personal injury lawyers in the State of Washington. He has earned a rare “AV Preeminent” rating from Martindale-Hubbell, the highest rating available for legal ability and ethical standards. Matt has been recognized as a Top 10 Personal Injury Attorney in the Nation by the National Academy of Personal Injury Attorneys, and a Top One Percent Lawyer by the National Association of Distinguished Counsel. He has been named a Top 100 Lawyer by the National Trial Lawyers. Matt has recovered nearly $20 million on behalf of his clients.

Scott Monge of Monge & Associates, a 200-member law firm headquartered in Atlanta, GA. Identified by Trial Magazine of One of the Most Influential Law Firms in America

Monge Lawyers have argued and won cases before state Supreme Court.

Bertrand Russell Parnall is an Albuquerque native, salutatorian of the Class of 1988 at Albuquerque High School, and co-captain of the district football champion Bulldogs. He earned his undergraduate degree from Rice University with a double major in history and French, and his law degree from the University of New Mexico School of Law after coming home to Albuquerque. Prior to starting his own firm, Bert worked in legal aid for the U.S. District Court for New Mexico, as a senior trial prosecutor in Valencia County (Los Lunas) criminal courts, and as a partner at another personal injury law firm.

 

 

What you’ll learn about in this episode:

• What it means to go from failure to failure with enthusiasm
• Matt, Scott, & Bert’s keys to success
• The importance of the 3 Ts
• How to build for tomorrow
• Advice on managing remote workers
• Strategies to handle potential market challenges

 

Resources: 

Matt Dubin -

Website: https://www.dubinlawoffice.com/

YouTube: https://m.youtube.com/c/Dubinlawoffice

Facebook: https://www.facebook.com/dubinlawoffice/

Twitter: https://twitter.com/dubinlawgroup

 

Scott Monge –

Website: https://www.becauseyouwanttowin.com/

 

Bert Parnall –

Website: https://www.hurtcallbert.com/

 

 

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

 

Five Behaviors of A Cohesive Team

Welcome to episode 144 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down talks about building a great team.

Ken Hardison, is known as the “Millionaire Maker” for a reason. He has helped lawyers across the country triple or quadruple their law practices and income by bringing them the insights, knowledge, and critical strategies of Legal Marketing and Management that can only be learned in the trenches of real law firm success. With over 30 years of legal experience, Ken has personally grown and sold two seven-figure law firms and has shared his knowledge and experience with attorneys, helping them experience exponential growth, increased profits, and ethical market preeminence.

 

What you’ll learn about in this episode:

• How trust works within a team
• Why you need conflict and not a group of “yes” people
• This importance of clarity and being committed to a decision
• What accountability looks like
• Creating incentives for teams instead of individuals

 

Resources: 

 Book: The Five Dysfunctions of A Team by Patrick Lencioni

 

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

 

The Importance of Content Consistency & How to Make Your Lead Form Work For You

Welcome to episode 143 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Jason Hennessey and they talk about your content and lead response time. .

Jason Hennessey is an entrepreneur, internationally-recognized SEO expert, business executive, author, podcast host, and thought leader whose commitment to transparency and continuous innovation has earned him a reputation for excellence in search marketing since 2001. A serial entrepreneur, Jason has founded and sold multiple successful businesses and has grown Hennessey Digital from a small consulting firm into an Inc. His debut book Law Firm SEO is an Amazon Best-Seller and is described as the holy grail of digital marketing for lawyers.

 

What you’ll learn about in this episode:

• Insight into the Helpful Content Update by Google
• Why AI generating content is bad for business
• The benefits of video content
• Ways to improve your intake form and response
• Why you need consistency in your content

 

Resources: 

Website: https://hennessey.com/

TikTok: https://twitter.com/jasonhennessey

Facebook: https://www.facebook.com/hennesseydigitalgrp

LinkedIn: https://www.linkedin.com/in/jhennessey/ 

 

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

 

Creating A Community Among Your Peers

Welcome to episode 142 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with James Grant and they talk about creating a community among your peers.

Attorney James Grant is the co-founding partner of Georgia Trial Attorneys, a premier personal injury law firm, representing injured victims throughout the southeast. Mr. Grant and his team have helped thousands of families across the southeast recover physically and financially from the greed of insurance companies! James partners with other law firms to assist in litigation when insurance companies refuse to offer a fair settlement. He also offers counsel to other law firms across the county to help build better businesses.

 

What you’ll learn about in this episode:

• Why you should know, like, and trust who you work with
• The benefits of virtual assistants
• What hiring globally can do for your budget
• How to build a structured process from initial hire to start date
• When being cheap can come back to haunt you

 

Resources: 

Website: http://www.8334thewin.com/

Instagram: https://www.instagram.com/accidentattorneyjg/?hl=en

TikTok: https://www.tiktok.com/@accidentattorneyjg

Facebook: https://www.facebook.com/georgiatrialattorneys

LinkedIn: https://www.linkedin.com/in/james-grant-ba0b5328/

Email: James Grant JGrant@8334TheWin.com

Phone: 678-701-9023

 

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

 

Texting--The New Marketing Tool Driving Intake and Engagement

 

Welcome to episode 141 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Eliot Schreiber and they talk about texting as a marketing tool.

Come hear Eliot Schreiber, COO of TextLegal, discuss the emergence of text-to-short code technology, and how it is quickly becoming table stakes in the marketing tools "arms race" by law firms seeking to drive increased client intake and community engagement.

 

What you’ll learn about in this episode:

• Benefits of text marketing
• How texting can turn into brand and lead generation
• Getting documentation in real time
• Branding and reinforcing vanity numbers
• Use of text for shortening intake and getting higher qualified lead

 

Resources: Website: https://www.TextLegal.net/

LinkedIn: https://www.linkedin.com/company/textlegal-llc/

Facebook: https://www.facebook.com/TextLegal

 

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

 

How to Use SEO and Send Traffic to Your Personal Injury Law Firm's Website

 

Welcome to episode 140 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Chris Dreyer and they talk about sending traffic to your personal injury law firm’s website.

Chris Dreyer is the CEO and Founder of Rankings.io, an SEO agency that helps elite personal injury law firms land serious injury and auto accident cases through Googles organic search results. His company has the distinction of making the Inc. 5000 list four years in a row.

Chris’s journey in legal marketing has been a saga, to say the least. A world-ranked collectible card game player in his youth, Chris began his grown up career with a History Education degree and landed a job out of college as a detention room supervisor. The surplus of free time in that job allowed him to develop a side hustle in affiliate marketing, where (at his apex) he managed over 100 affiliate sites simultaneously, allowing him to turn his side gig into a full-time one. When his time in affiliate marketing came to an end, he segued into SEO for attorneys, while also having time to become a top-ranked online poker player.

Today, Chris is the CEO and founder of Rankings.io, an SEO agency specializing in elite personal injury law firms and 4x consecutive member of the Inc. 5000.

In addition to owning and operating Rankings, Chris is a real estate investor and podcast host, as well as a member of the Forbes Agency Council, the Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum.

Chris' first book, Niching Up: The Narrower the Market, the Bigger the Prize is slated for release in late 2022.

 

What you’ll learn about in this episode:

- Why the physical location of your personal injury law firm is important for your SEO rankings.

- How many new websites aren’t crawled because Google doesn’t know they are there.

- Why you must have great content and a relevant keyword phrase that matches the content to rank on Google.

- How AI created content can be valuable if it’s serving your customer.

- Why you should be posting interesting and relevant video content to your company’s social media accounts.

 

Resources: 

Website: https://rankings.io/

LinkedIn: https://www.linkedin.com/in/chrisdreyerco/

Facebook: https://www.facebook.com/rankingsio/
Twitter: https://twitter.com/rankingsio

 

 Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

 

 

Make Someone’s Day: Powerful Advice For Effective Leadership

 

Welcome to episode 139 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Howard Prager and he tells you how great leaders are always making someone’s day.

Howard Prager is president of Advance Learning Group, and an author, speaker, executive coach, and leadership consultant who strengthens people and organizations through insightful leadership and management programs. With extensive experience in F500 companies, consulting, and executive education, Howard's work with small businesses, nonprofits, and large organizations has earned him eight professional awards. Howard brings his diverse talents and perspectives as an association leader, tuba player, and sports writer to all his work. He is an active volunteer, facilitator, and mentor in higher education, professional associations, and youth organizations.

 

What you’ll learn about in this episode:

• Creating loyal and productive employees by making their day
• Observing your environment to know what to do for your team
• Identifying and considering solutions to issues
• Planning, pausing, and acting as a successful maxim
• Being open and sharing your insights to network and build business

 

Resources:

Website: www.howardhprager.com

LinkedIn: https://www.linkedin.com/in/howardhprager/

Facebook: https://www.facebook.com/howardhprager
Twitter: https://twitter.com/howardhprager

 

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/