Welcome to episode 245 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Hamid Kohan, Legal Soft Founder.

Hamid Kohan is the founder of Legal Soft, a company specializing in AI-driven solutions for law firms. Hamid is a leading expert in the development and implementation of referral networks to enhance firm profitability. His passion for innovation and strategic growth has positioned him as a key figure in revolutionizing law firm operations.

What you’ll learn about in this episode:

1. Embracing AI Integration in Law Firms:

- Exploring promising outcomes and navigating challenges.
- Ensuring compliance with model rules of ethics in AI implementation.

2. Referral Profit-Boosting Strategies: 

- Understanding referral networks' significance for law firms as a resource.
- Harnessing the power of dedicated platforms for nationwide referrals.

3. Enhancing Productivity:

- The evolution of the legal industry towards multistate virtual operations.
- Leveraging AI-enhanced virtual assistants for streamlined workflows.

4. Increasing Efficiency with Referrals:

- Key factors in successful referral handling for case management and fee collection.
- Implementing robust tracking and management tools for effective referral network utilization.

5. Online Presence:

- Staying updated on social media sites and the effects for potential clients.
- The importance of an engaging online presence to set your law firm apart.   Resources:  https://legalsoft.com/hamid-kohan/ ;
https://www.linkedin.com/in/hamid-kohan-0367276/ ;
https://www.instagram.com/legal.soft/?hl=en ;
https://www.threads.net/@legal.soft ;
https://www.tiktok.com/@lega

Legal Soft Solution
https://www.facebook.com/legalsoftsolution
https://twitter.com/legalsofttweets
https://www.linkedin.com/company/legalsoftsolution/   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 244 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Gary Martin Hays.

Gary Martin Hays is a successful attorney based in Atlanta, Georgia. With a thriving practice in a competitive market, Gary is known for his emphasis on personal client interactions to build strong relationships and improve case outcomes. He is recognized for his use of edutainment videos to educate and entertain viewers, establishing trust and credibility in the community. Gary's extensive experience in marketing, including television, radio, and online platforms, has contributed to his firm's long-standing presence in the legal field. Additionally, his commitment to community involvement and continuous learning, as evidenced by his numerous publications, demonstrates his dedication to providing valuable legal services and resources to clients and colleagues alike.

What you’ll learn about in this episode:

1. Marketing Strategies:
 - Understand consumer needs such as addressing medical bills.
 - Cautiously invest in advertising, put yourself out there, and spread the word.

2. Importance of Personal Client Interactions:
 - In-person meetings and accessibility establish strong relationships.
 - Improve case outcomes through personal connections.

3. Enhancing Personal Injury Claims:
 - Accurate assessment of traumatic brain injuries (TBIs).
 - Utilization of services like Brain Cushion for valuable diagnostic tools.

4. Building Client Trust:
 - Demonstrate compassion and share past successes to build trust.
 - Create edutainment content for client engagement and education.

5. Transition and Growth of Law Firms:
 - Asking for help, broadening your network, and attending learning events.
 - Be open to feedback so you can mitigate negative reviews that could hurt your business.   Resources:  https://www.garymartinhays.com/   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Welcome to episode 235 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Maria Monroy.   Maria Monroy is the Co-founder and President of LawRank, a leading SEO company for law firms. Prior to founding LawRank, Maria developed a depth of knowledge and expertise in management, customer service, processes and procedures, and sales while working for industry leaders like AT&T.   Since 2013, Maria has been a passionate advocate for and ally to LawRank’s attorney clients, helping them grow their brands, reach new clients, and ultimately achieve SEO success. She’s known and respected in the legal SEO industry for her expertise in digital marketing, as well as her ability to break down complicated concepts and terms and explain them in truly accessible ways.   To Maria, it’s not just about getting results for her clients. It’s about helping them understand what’s going on behind the scenes in an effort to make their specific SEO project a success. When she's not thinking up new ways to support her clients, Maria enjoys working out, reading, and spending time with her three young children.   What you’ll learn about in this episode:   1. Importance of Local SEO:

• Local SEO helps law firms optimize their online presence for local searches, increasing visibility in local search results, directories, and maps.
• Targeting local clients through local SEO strategies can lead to more website traffic, leads, and client conversions.

2. Strategies for Local SEO:

• Create and optimize a Google My Business profile.
• Use local keywords in website content.
• Collect positive reviews from satisfied clients.

3. Evaluating SEO Fit:

• Assess if SEO aligns with the firm's marketing goals, target audience, and budget.
• Analyze the firm's current online presence, competitive landscape, and growth potential to determine the suitability of SEO.

4. Developing an SEO Strategy:

• Conduct keyword research.
• Optimize website content.
• Build high-quality backlinks.
• Monitor performance metrics to track success.

5. Essential Factors for SEO Success:

• Quality Content: High-quality, relevant content that addresses potential clients' needs improves search engine rankings and attracts organic traffic.
• Link Building: Backlinks from reputable websites establish the firm as an industry authority and improve visibility.
• Local Citations: Consistent name, address, and phone number across directories enhance local SEO rankings.
• On-Page Optimization: Optimizing meta tags, headings, and images with relevant keywords boosts search engine visibility and organic traffic.

  Resources:  https://lawrank.com/podcast/
https://www.facebook.com/LawRankMarketing
https://www.linkedin.com/in/maria-monroy-2b350199/   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind  

National Podcast Day Special

Welcome to episode 145 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Matt Dubin, Scott Monge, and Bertrand Russell Parnall and they talk about what tools they used to create successful practices.

Matt Dubin has spent more than 20 years honing his skills as one of the top personal injury lawyers in the State of Washington. He has earned a rare “AV Preeminent” rating from Martindale-Hubbell, the highest rating available for legal ability and ethical standards. Matt has been recognized as a Top 10 Personal Injury Attorney in the Nation by the National Academy of Personal Injury Attorneys, and a Top One Percent Lawyer by the National Association of Distinguished Counsel. He has been named a Top 100 Lawyer by the National Trial Lawyers. Matt has recovered nearly $20 million on behalf of his clients.

Scott Monge of Monge & Associates, a 200-member law firm headquartered in Atlanta, GA. Identified by Trial Magazine of One of the Most Influential Law Firms in America

Monge Lawyers have argued and won cases before state Supreme Court.

Bertrand Russell Parnall is an Albuquerque native, salutatorian of the Class of 1988 at Albuquerque High School, and co-captain of the district football champion Bulldogs. He earned his undergraduate degree from Rice University with a double major in history and French, and his law degree from the University of New Mexico School of Law after coming home to Albuquerque. Prior to starting his own firm, Bert worked in legal aid for the U.S. District Court for New Mexico, as a senior trial prosecutor in Valencia County (Los Lunas) criminal courts, and as a partner at another personal injury law firm.

 

 

What you’ll learn about in this episode:

• What it means to go from failure to failure with enthusiasm
• Matt, Scott, & Bert’s keys to success
• The importance of the 3 Ts
• How to build for tomorrow
• Advice on managing remote workers
• Strategies to handle potential market challenges

 

Resources: 

Matt Dubin -

Website: https://www.dubinlawoffice.com/

YouTube: https://m.youtube.com/c/Dubinlawoffice

Facebook: https://www.facebook.com/dubinlawoffice/

Twitter: https://twitter.com/dubinlawgroup

 

Scott Monge –

Website: https://www.becauseyouwanttowin.com/

 

Bert Parnall –

Website: https://www.hurtcallbert.com/

 

 

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

 

Five Behaviors of A Cohesive Team

Welcome to episode 144 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down talks about building a great team.

Ken Hardison, is known as the “Millionaire Maker” for a reason. He has helped lawyers across the country triple or quadruple their law practices and income by bringing them the insights, knowledge, and critical strategies of Legal Marketing and Management that can only be learned in the trenches of real law firm success. With over 30 years of legal experience, Ken has personally grown and sold two seven-figure law firms and has shared his knowledge and experience with attorneys, helping them experience exponential growth, increased profits, and ethical market preeminence.

 

What you’ll learn about in this episode:

• How trust works within a team
• Why you need conflict and not a group of “yes” people
• This importance of clarity and being committed to a decision
• What accountability looks like
• Creating incentives for teams instead of individuals

 

Resources: 

 Book: The Five Dysfunctions of A Team by Patrick Lencioni

 

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

 

The Importance of Content Consistency & How to Make Your Lead Form Work For You

Welcome to episode 143 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Jason Hennessey and they talk about your content and lead response time. .

Jason Hennessey is an entrepreneur, internationally-recognized SEO expert, business executive, author, podcast host, and thought leader whose commitment to transparency and continuous innovation has earned him a reputation for excellence in search marketing since 2001. A serial entrepreneur, Jason has founded and sold multiple successful businesses and has grown Hennessey Digital from a small consulting firm into an Inc. His debut book Law Firm SEO is an Amazon Best-Seller and is described as the holy grail of digital marketing for lawyers.

 

What you’ll learn about in this episode:

• Insight into the Helpful Content Update by Google
• Why AI generating content is bad for business
• The benefits of video content
• Ways to improve your intake form and response
• Why you need consistency in your content

 

Resources: 

Website: https://hennessey.com/

TikTok: https://twitter.com/jasonhennessey

Facebook: https://www.facebook.com/hennesseydigitalgrp

LinkedIn: https://www.linkedin.com/in/jhennessey/ 

 

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

 

Creating A Community Among Your Peers

Welcome to episode 142 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with James Grant and they talk about creating a community among your peers.

Attorney James Grant is the co-founding partner of Georgia Trial Attorneys, a premier personal injury law firm, representing injured victims throughout the southeast. Mr. Grant and his team have helped thousands of families across the southeast recover physically and financially from the greed of insurance companies! James partners with other law firms to assist in litigation when insurance companies refuse to offer a fair settlement. He also offers counsel to other law firms across the county to help build better businesses.

 

What you’ll learn about in this episode:

• Why you should know, like, and trust who you work with
• The benefits of virtual assistants
• What hiring globally can do for your budget
• How to build a structured process from initial hire to start date
• When being cheap can come back to haunt you

 

Resources: 

Website: http://www.8334thewin.com/

Instagram: https://www.instagram.com/accidentattorneyjg/?hl=en

TikTok: https://www.tiktok.com/@accidentattorneyjg

Facebook: https://www.facebook.com/georgiatrialattorneys

LinkedIn: https://www.linkedin.com/in/james-grant-ba0b5328/

Email: James Grant JGrant@8334TheWin.com

Phone: 678-701-9023

 

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

 

Texting--The New Marketing Tool Driving Intake and Engagement

 

Welcome to episode 141 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Eliot Schreiber and they talk about texting as a marketing tool.

Come hear Eliot Schreiber, COO of TextLegal, discuss the emergence of text-to-short code technology, and how it is quickly becoming table stakes in the marketing tools "arms race" by law firms seeking to drive increased client intake and community engagement.

 

What you’ll learn about in this episode:

• Benefits of text marketing
• How texting can turn into brand and lead generation
• Getting documentation in real time
• Branding and reinforcing vanity numbers
• Use of text for shortening intake and getting higher qualified lead

 

Resources: Website: https://www.TextLegal.net/

LinkedIn: https://www.linkedin.com/company/textlegal-llc/

Facebook: https://www.facebook.com/TextLegal

 

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

 

How to Use SEO and Send Traffic to Your Personal Injury Law Firm's Website

 

Welcome to episode 140 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Chris Dreyer and they talk about sending traffic to your personal injury law firm’s website.

Chris Dreyer is the CEO and Founder of Rankings.io, an SEO agency that helps elite personal injury law firms land serious injury and auto accident cases through Googles organic search results. His company has the distinction of making the Inc. 5000 list four years in a row.

Chris’s journey in legal marketing has been a saga, to say the least. A world-ranked collectible card game player in his youth, Chris began his grown up career with a History Education degree and landed a job out of college as a detention room supervisor. The surplus of free time in that job allowed him to develop a side hustle in affiliate marketing, where (at his apex) he managed over 100 affiliate sites simultaneously, allowing him to turn his side gig into a full-time one. When his time in affiliate marketing came to an end, he segued into SEO for attorneys, while also having time to become a top-ranked online poker player.

Today, Chris is the CEO and founder of Rankings.io, an SEO agency specializing in elite personal injury law firms and 4x consecutive member of the Inc. 5000.

In addition to owning and operating Rankings, Chris is a real estate investor and podcast host, as well as a member of the Forbes Agency Council, the Rolling Stone Culture Council, Business Journals Leadership Trust, Fast Company Executive Board, and Newsweek Expert Forum.

Chris' first book, Niching Up: The Narrower the Market, the Bigger the Prize is slated for release in late 2022.

 

What you’ll learn about in this episode:

- Why the physical location of your personal injury law firm is important for your SEO rankings.

- How many new websites aren’t crawled because Google doesn’t know they are there.

- Why you must have great content and a relevant keyword phrase that matches the content to rank on Google.

- How AI created content can be valuable if it’s serving your customer.

- Why you should be posting interesting and relevant video content to your company’s social media accounts.

 

Resources: 

Website: https://rankings.io/

LinkedIn: https://www.linkedin.com/in/chrisdreyerco/

Facebook: https://www.facebook.com/rankingsio/
Twitter: https://twitter.com/rankingsio

 

 Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

 

 

Make Someone’s Day: Powerful Advice For Effective Leadership

 

Welcome to episode 139 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Howard Prager and he tells you how great leaders are always making someone’s day.

Howard Prager is president of Advance Learning Group, and an author, speaker, executive coach, and leadership consultant who strengthens people and organizations through insightful leadership and management programs. With extensive experience in F500 companies, consulting, and executive education, Howard's work with small businesses, nonprofits, and large organizations has earned him eight professional awards. Howard brings his diverse talents and perspectives as an association leader, tuba player, and sports writer to all his work. He is an active volunteer, facilitator, and mentor in higher education, professional associations, and youth organizations.

 

What you’ll learn about in this episode:

• Creating loyal and productive employees by making their day
• Observing your environment to know what to do for your team
• Identifying and considering solutions to issues
• Planning, pausing, and acting as a successful maxim
• Being open and sharing your insights to network and build business

 

Resources:

Website: www.howardhprager.com

LinkedIn: https://www.linkedin.com/in/howardhprager/

Facebook: https://www.facebook.com/howardhprager
Twitter: https://twitter.com/howardhprager

 

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

 

 

Personal Touch: A Grassroots Approach to Growing Your Firm

Welcome to episode 138 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Justin Wolfe and he tells you about all of the personal touches that can help you grow your law firm.

Justin Wolfe is an Atlanta-based plaintiff's personal injury attorney and owner of Wolfe Law Group, LLC. He has been named a Georgia Super Lawyer Rising Star in 2019, 2020, 2021, and 2022. Justin is a graduate of the State Bar of Georgia Young Lawyers Division Leadership Academy.

 

 

What you’ll learn about in this episode:

• Getting all of your systems in order when starting a law firm to hit the ground running
• Differentiating yourself in a saturated market
• The importance of your list of past clients
• Sending a newsletter that will interest your clients
• A Grassroots approach to marketing

 

Resources:

Website: https://www.wolfelawgroupga.com/

LinkedIn: https://www.linkedin.com/in/justinlwolfe

Facebook: https://www.facebook.com/WolfeLawGroupGA/
Twitter: https://twitter.com/JustinLWolfe

 

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

 

Using Your Existing Clients to Generate All the Leads You Need

 

Welcome to episode 137 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Brian Ouellette and he tells you how you can generate leads with your existing client base.

Financial advisor/TV personality, turned sports apparel company founder, turned pro athlete trusted advisor coach, turned trusted advisor SaaS founder, Brian Ouellette is driven to help more people by helping more trusted advisors guide people and businesses thru this challenging time.

 

What you’ll learn about in this episode:

• Using the clients that you already have relationships with to build your referrals
• Invitation-only as a status climber
• Leading with questions to build better relationships and identify needs
• Growing a network of complementary businesses

Resources:

Website: tip.askmyadvisor.co/blueprint

or: tip.askmyadvisor.co/pilmma

LinkedIn: https://www.LinkedIn.com/in/sbrianouellette

Twitter: https://twitter.com/sbrianouellette

 

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

 

 

Shifting Your Leadership Style From Disconnected To Connected

 

Welcome to episode 136 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Renie Cavallari and she shares her expertise on effective leadership.

Known as a dynamo who colors outside the lines and called the no bullsh*t coach, Renie Cavallari is an award-winning organizational anthropologist and is the owner of 4 companies, most notably the founder of Aspire, www.poweredbyaspire.com, a globally recognized firm which specializes in transformational leadership training that shifts human behavior and strategically improves performance. She is also the founder of the RCI Institute, www.rciinstitute.com, an awakening human potential research and leadership development organization which focuses on senior-level executive coaching.
 
For over 25 years, Renie has worked with thousands of leaders and entrepreneurs around the globe to help their companies be better at what they do by providing practical action-oriented applications and proven processes to improve performance.
 
The author of six books, including the Aspireseries, Renie focuses on self-leadership and how to turn on your motivational switch to play all in. Her latest book, HEADTRASH, the Leading Killer of Human Potential, is an Amazon best seller that recently won the best new business book from the prestigious Hollywood Book Festival Awards.

 

What you’ll learn about in this episode:

• Cultivating culture to foster a synergy with your team
• Shifting from the disconnected to the connected side of your emotional brain
• Engaging your team in dialogue to increase productive action
• Bein aware that you can control the narrative of your world
• Getting rid of the “HEADTRASH” to create a successful environment

 

Resources:

Website: www.dupheadtrash.com

LinkedIn: https://www.linkedin.com/in/renie-cavallari-aaa7521/

Facebook: https://www.facebook.com/renie.cavallari

Twitter: https://twitter.com/dumpheadtrash

Contact Info:

Company: Aspire

Email: Renie Cavallari djohnson@strategicvisionpr.com

 

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

Welcome to episode 234 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Jason Hennessey, CEO at Hennessey Digital.

Jason Hennessey, entrepreneur, internationally-recognized SEO expert, author, speaker, podcast host, and business coach. Since 2001, Jason has been reverse-engineering the Google algorithm as a self-taught student and practitioner of SEO and search marketing.

Jason's expertise has fueled the growth and successful sale of multiple businesses, starting with a pioneering dot-com venture in the wedding industry. Serving as the CEO of Hennessey Digital since 2015, Jason's leadership has transformed a modest consultancy into a thriving eight-figure agency, earning a place on the prestigious Inc. 5000 list for five consecutive years. He is also the author of two Amazon bestsellers titled Law Firm SEO and Honest SEO.

As a sought-after keynote speaker and a frequent guest on podcasts and webinars, Jason shares his wealth of knowledge. He contributes as a columnist to respected publications such as the Washington Post and is a regular contributor to Entrepreneur, Forbes, Inc., Newsweek, and Rolling Stone Magazine. Jason's accomplishments extend to being honored with the Gold TITAN Business Award in the Entrepreneurship, Branding, Advertising, & Marketing category, as well as being recognized as a National Law Review Go-To Thought Leader.

Jason's journey has been enriched by his experience as a United States Air Force veteran and his attainment of a Bachelor of Arts degree in Marketing from the University of Nevada, Las Vegas. Commencing his SEO career in Las Vegas and later establishing a strong presence in the legal industry in Atlanta, Jason now resides in the Los Angeles area with his wife, Bridget, and their three children.   What you’ll learn about in this episode: 1. Digital PR for Quality Backlinks:

• Importance of digital PR in generating high-quality backlinks
• Securing backlinks from reputable sources to boost website popularity and domain authority

2. SEO Fundamentals and Google My Business:

• Technical optimization and quality content creation tailored to user intent
• Impact of Google My Business on local search rankings

3. AI in Content Creation:

• Leveraging AI-generated content alongside data-driven strategies
• Enhancing search rankings through AI integration

4. Intake Management:

• Addressing intake issues to convert leads into signed cases
• Improving intake processes to maximize marketing efforts

5. Building Trust and Credibility:

• Importance of building trust and credibility in attracting and retaining clients
• Effective SEO and digital PR strategies to enhance client relationships

  Resources:  https://www.instagram.com/jasonhennessey/?hl=en
https://www.youtube.com/channel/UCrorwnhMIn2-uxBuitqFLbA
hennesseydigital.com
jasonhennessey.com
https://www.facebook.com/hennesseydigitalgrp/
https://twitter.com/jasonhennessey?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
https://www.linkedin.com/in/jhennessey/   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Setting Up Shop In The Metaverse

 

Welcome to episode 135 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Richard Grungo and he shares his expertise on establishing a presence in the metaverse to position yourself for the future.

Richard Grungo is a certified civil trial attorney concentrating on personal injury litigation. His innovative litigation strategies using the latest technologies have resulted in significant jury verdicts and settlements for his clients over the last 24 years.  Rich is also a leading voice in new and emerging technologies, being featured in Law journals and Mainstream News outlets for his knowledge and experience regarding the Metaverse and NFTs and how they figure into the future of business and the law field.

 

What you’ll learn about in this episode:

• How bartending for tips on the Jersey shore is like convincing a jury to award damages
• The metaverse, its implications for the future, and how to use it to grow your law firm
• Learning about the metaverse from your children and the games they play
• Starting a law firm in the metaverse
• Digital assets and payments in crypto

 

Resources:

Metaverse Property Location for Grungo Colarulo: Decentraland -36, 150

Website: https://gcinjurylaw.com/

LinkedIn: https://www.linkedin.com/in/richardgrungojr/

Facebook: https://www.facebook.com/gcinjurylaw

Twitter: https://twitter.com/grungolaw123

Contact Info:

Company: Grungo Colorulo

Email: Richard Grungo rgrungo@gcinjurylaw.com

 

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

Welcome to episode 134 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Christine Miles and they talk about how listening can contribute to the growth of your business.

Christine Miles is an author, professional keynote speaker, consultant, executive coach, thought leader, entrepreneur, and radio show host. She is the Founder and CEO of EQuipt, a training and consulting company that helps leadership teams grow sales, develop people, and create cultures of understanding. She developed the Listening Path™, a transformational workshop on listening to understand, which has been taught at various Fortune 100 corporations, universities, law firms, and privately held companies.

She is the author of the critically acclaimed and award-winning book, What Is It Costing You Not To Listen?

 

What you’ll learn about in this episode:

• What we are not taught about effective listening
• Deconstructing what you learn and systemizing it
• Keeping your curiosity even if you are an expert
• Bringing out expertise and insight from others
• Emotional skills as the hallmark of great leadership
• Truly listening to understand
• The power of asking someone to tell you more
• Asking about emotions and not just facts

 

Resources: 

Website: https://www.equipt-people.com/get-the-book/
Facebook: @cmileslistens
Contact:

Christine Miles cmiles@equipt-people.com

 

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

 

Developing Systems To Reach Your Full Potential

Welcome to episode 133 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Tim McKay and they talk about how to develop systems that will help your firm reach its full potential.

Tim co-founded Vista Consulting in 2009, along with his partner Chad Dudley. Vista’s aim was to help plaintiff law firms reach their full potential. In December 2017, Tim acquired Chad’s interest in Vista. Tim and Chad remain very close friends to this day! Tim has decades of CPA experience with local, regional, and national CPA firms. However, it is through Tim’s prior consulting practice that he found his passion. He has worked with many business owners, assisting them with defining and attaining success in their business and personal lives. Developing a management philosophy with business owners along with the associated systems and processes that assist in delivering outstanding management to Vista’s client teams is Tim’s forté.

Tim’s experience and interest allow him to assist Vista clients with developing a realistic vision of their firm into the future, creating a strategic plan to achieve that vision while working with firm owners in designing their desired lifestyle. From a technical standpoint, Tim assists Vista clients in reviewing firm tax entity structure, accounting systems analysis, and financial reporting.

Additionally, Tim is the managing partner of The McKey Business Group (MBG) CPAs. MBG is a small consulting CPA firm located in Baton Rouge, Louisiana. The firm only works for select businesses, providing consulting services (building the roadmap for the future), as well as traditional CPA products and services. When working with Tim, there usually are “light bulb” moments…he calls them BFOs (a Blinding Flash of the Obvious). Sometimes, he says, business is just not that complicated. Tim’s ability to mentor successful businesspersons, gently push them to new levels of thinking, while providing creative perspectives, contributes to Vista clients’ success, as well as Vista’s success.

Tim’s strategic vision for Vista has made a great contribution toward developing a team of consultants who take a comprehensive approach to working with their clients. Identifying and solving operational issues is not the only goal…enhanced profitability and having fun doing it is real success.

 

What you’ll learn about in this episode:

• Aligning your passions with your business to deliver the greatest results
• Grading your law firm with operational metrics to discover your areas of need
• What a healthy firm’s cash flow should look like depending on the stage of its growth
• Cultivating accurate financial numbers to get the real picture
• The importance of developing systems for existing clients that foster referrals
• The unique needs of each law firm to maximize potential and finding a tailored approach
• How to manage your cash flow and lines of credit to stay ahead of the game
• The advantages of paying associates on a commission basis

 

Resources: 

Website: www.vistact.com

LinkedIn: https://www.linkedin.com/company/vista-consulting-team

Facebook: https://www.facebook.com/Vistact

Contact Info:

Company: Vista Consulting

Email: tmckey@vistact.com

 

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

 

Using Facebook To Grow Your Law Firm

Welcome to episode 132 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Luke Russell and they talk about how to use Facebook to grow your law firm.

Luke Russell founded Russell Media in 2009 after working in web development since 2006 – but RM isn’t the first business he has owned. That distinction goes to Luke’s first venture of collecting rock crystals from the playground in grade school and selling them to the other students for $0.50 apiece!

Luke has been honored to travel the country and speak at conferences and private engagements about websites and social media marketing. He has worked as a contracted Director of Marketing for a national law firm for almost 4 years. One of Luke’s biggest strengths lies in his ability to take a topic and distill it into simple terms so that people can understand and take action accordingly.

 

What you’ll learn about in this episode:

• Making sure to have content that is compelling in a social context
• Working hard to make a connection with your followers
• The power of education-based marketing
• The magic of staying in front of people consistently
• What re-targeting is and how it can help you
• Leaning into your authentic self to get results

 

Resources: 

Website: www.russellmedia.us

Facebook: https://www.facebook.com/RussellMediaUS

LinkedIn: https://www.linkedin.com/in/lukewrussell

 

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

 

The Information Age: Using Data To Grow Your Firm

 

Welcome to episode 131 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Neil Goffman and Melanie Weires and they talk about how to use data to grow your law firm.

Prior to becoming GrowPaths Chief Executive Officer, Neil Goffman served in leadership roles involving sales, marketing, and operations efforts at some of the world’s largest software/IT companies including IBM Global Business Services and Wolters Kluwer. Most recently, Neal served as Vanguards Chief Operating Officer and facilitated a successful all-cash exit for $110M. A proven self-starter and problem-solver, he has also successfully launched and/or sold several software startups.

Melanie Weires is the Business Intelligence and Implementation Analyst at GrowPath. She is responsible for assisting customers on their data migration and power BI reporting needs. 

Before joining GrowPath, Melanie was the COO/CMO at a large multi-location, multi-state personal injury law firm where she integrated GrowPath as an overall end-to-end business system. Melanie strives to continuously improve customers’ overall data, data strategy, and reporting through power BI reporting.  By having these goals in mind, she aims to deliver unparalleled value to law firms, by improving their workflow and business decisions.

 

What you’ll learn about in this episode:

• Current trends in using data for law firms
• How GrowPath software can help your law firm
• Lessons law firms can learn from other industries
• How to implement your data for a winning strategy
• Improving reporting within your law firm

Resources: 

Website: www.growpath.com

LinkedIn: https://www.linkedin.com/in/neal-goffman-584264/

Facebook: https://www.facebook.com/GoGrowPath/

Twitter: https://twitter.com/growpath?lang=en

 

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

 

 

Always Learning To Maintain A Culture Of Excellence and Grow

 

Welcome to episode 130 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Mike Bottaro and they talk about how to maintain your culture of excellence and continue to grow.

As a college student, Mike Bottaro knew he wanted to become a lawyer. There, Mike read a New England lawyer’s book about standing up to large corporations on behalf of sick children.  Mike met that lawyer who inspired him to learn about personal injury law as a calling to help people and make our communities safer. Later in life, Mike suffered his own injuries and obstacles that grew his spiritual faith and gave empathy for the injured. It is these life experiences that Mike brings with him every day in helping his clients recover and achieve justice after a personal injury.

 

What you’ll learn about in this episode:

• Always continuing to learn to maintain a culture of excellence
• Striving to differentiate yourself with authenticity
• Keeping core values front and center to strengthen a team
• Learning from those who have done it
• Fostering the bonds with team members
• Practicing law as an honorable endeavor

 

Resources: 

Website: https://bottarolaw.com/

Mike Bottaro’s Website: https://bottarolaw.com/about-us/meet-our-attorneys/mike-bottaro/

LinkedIn: https://www.linkedin.com/company/the-bottaro-law-firm-llc

Facebook: https://www.facebook.com/RhodeIslandPersonalInjury

Twitter: https://twitter.com/rilawyer

 

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

 

Law Firm Marketing And Management Tips From An Expert

 

Welcome to episode 128 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Micki Love and she shares her expertise on marketing and management for law firms.

Micki Love is the President and Chief Brand Strategist of cj Advertising. She oversees all agency accounts and launched cj Consulting. Her insight on marketing, strategy, management, and leadership helps guide the agency and their family of clients toward a bright and successful future.

Micki began her career as a runner for Hughes & Coleman, a small personal injury law firm in Kentucky where she was involved in all aspects of marketing and managing at the firm. Over the course of her tenure with Hughes & Coleman, the firm grew to over 175 team members with nine offices in four states. Throughout that time, she helped organize the M&L Legal Marketing and Management seminars, conducted financial comparison groups, and helped implement a cutting-edge intake department and operational efficiency system. She eventually came to lead the firm as their Chief Operating Officer.

 

What you’ll learn about in this episode:

• Combining a law firm operational background with a marketing background
• Starting with intakes and converting them to build an efficient firm
• Your medical records process and how to streamline it
• Looking at your negotiation process and optimizing it
• Average fees and how to increase them
• Case-grading to know what you have in the works and that they get to the right attorneys
• Why it’s best to have an in-house medical records department
• The difficult labor market
• After-hour call centers that deliver

 

Resources: 

Website: https://www.cjadvertising.com/

Facebook: https://www.facebook.com/cjAdvertising/

LinkedIn: https://www.linkedin.com/in/milove/

Twitter: https://twitter.com/cjadvertising?lang=en

 

Contact Info:

Company: cj Advertising

Email: Micki Love mlove@cjadvertising.com

 

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

 

Benefitting From What You Have Built: Buying or Selling Your Law Firm

 

Welcome to episode 127 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Tom Lenfestey and they talk about buying or selling a law firm.

Tom Lenfestey is the Founder of The Law Practice Exchange, LLC as well as a practicing North Carolina attorney, licensed CPA and Accredited Business Intermediary. Tom’s years in private practice focused on transition and succession planning for other professions including creating, advising and implementing strategic business and estate plans for those clients. In doing so, he came to recognize the lack of knowledge, attention and options that were available in the legal profession to attorneys and their own practices, specifically in the realm of succession planning and other transition or exit opportunities. As a result, Tom founded The Law Practice Exchange in 2013 to provide education, options and brokerage and consulting services to the legal profession on selling, buying and overall law firm succession strategies.

Tom has served on the Transitioning Lawyers Commission and Professional Vitality Committee with the North Carolina Bar Association and provides numerous educational events to attorneys hosted by state and local bar associations, legal insurers and law related professional organizations on the topics of succession planning, selling your law practice, valuing a law practice and others related to lawyer transitions. In addition, Tom has been interviewed or published in a number of legal publications in regard to transition planning for lawyers and law firms.

Tom is an author of the book Designing a Succession Plan for Your Law Practice and numerous other articles and resources about selling, buying and valuation of law firms.

 

What you’ll learn about in this episode:

• Helping transact business deals for other professionals and seeing a need to help Lawyers complete deals
• The effects of COVID on the sales of law firms
• A remote world and its effects on what a buyer looks for when buying a law firm
• Structuring the sale of your law firm to minimize tax hits
• Not signing a deal until you know it is tax advantageous
• How to value your law firm
• Lawyers as risk-adverse buyers
• The ease at which deals are getting done because of the influx of funds in the space
• Non-attorney ownership as a wild card possibility in the future
• Private Equity’s role in the market for law firms in the future
• The lowering age and demographic shift of those selling, and what it means
• The importance of knowing your potential options when ready to sell

 

Resources: 

Website: https://thelawpracticeexchange.com/

LinkedIn: https://www.linkedin.com/company/the-law-practice-exchange/

Facebook: https://www.facebook.com/lawpracticeexchange/

Twitter: https://twitter.com/LawPracticeExch

 

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

 

The New Landscape of Legal Marketing With Social Media

Welcome to episode 125 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Ali Awad and they talk about why social media is the way you should be marketing your law firm.

Ali Awad is the owner of CEOLawyer, a multi-million dollar law firm servicing personal injury victims nationwide. Before becoming an attorney, Ali had seven different companies where he went from making $10,000 a week in middle school doing online sales to running a 7-figure car audio business. By age 24, he earned his doctorate in law and masters in business, making him one of the youngest JD/MBA graduates in the entire state of Georgia.

One of his main strategies for client acquisition has been social media marketing. Because he provides free legal advice on Instagram (@ceolawyer) and many other social media channels, he has amassed a following of over 1.5 million followers. Engaging with followers through giveaways, polls, trivia and replying to every comment has allowed the CEOLawyer community to grow greatly in size.

Ali is dedicated to content creation and has developed a unique content strategy for developing ‘blastable’ videos in bulk. He has monthly content shoots with his media team where he creates 60+ videos in a single day. Whether it’s a video post, a meme, a car crash video, or a graphic post, any content can be run as an ad. This is his main marketing strategy. Ali also runs a media company, CEO Media, that is dedicated to teaching attorneys and other professionals how to brand and market themselves through social media. He believes most professionals need help with understanding and leveraging platforms such as Instagram, Facebook, YouTube, and LinkedIn, and Ali is now on a mission to change the way professionals use social media.

 

What you’ll learn about in this episode:

• How Social Media can give you a lower cost per case
• Finding yourself with the problem of signing on too many cases
• Becoming the big fish in the small pond of your market
• Free engagement and awareness with social media
• Social media as a brand building platform as opposed to a lead generating platform
• Why you don’t have to spend money on TV, radio, and billboards
• Educating the public with social media, creating relationships, and building trust
• Waiting to convert until after you build awareness and engagement
• Why you don’t want every available client, only the right ones
• Creating content that people want to share and creating a snowball effect
• 1000 followers on social media as enough to take over a market
• Knowing when you need to become a better leader

 

Resources: 

Website: www.ceolawyer.com

Facebook: @ceolawyer

Instagram: @ceolawyer

 

Contact Info:

Company: CEOLawyer

Email: Ali Awad:  aliawadlaw@gmail.com

 

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

 

Being Proactive To Take Advantage of Business Incentives In The Tax Code

Welcome to episode 125 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Boris Musheyev and they talk about why you should be proactive with your tax planning.

Boris Musheyev, CPA is a tax and accounting firm specializing in tax planning and strategy for entrepreneurs and business owners. We use proven tax strategies to save our clients tens of thousands of dollars on taxes every year when implemented correctly. We personalize each and every strategy to ensure that our client's family and business situation is thoroughly examined to maximize tax savings. Our team is made of high-performing professionals who take diligence and care in every step of the process when handling clients taxes.

 

What you’ll learn about in this episode:

• Being proactive and using tax strategies to contribute to business growth
• Income shifting from a higher tax bracket to a lower tax bracket
• The difference between C corporations and S corporations
• Understanding how the tax code is incentivized to help business owners save money
• Self-rental strategies to acrue depreciable assets
• Creating different business entities to shift income
• The changes to the tax code with the changes in political control

 

Resources: 

Website: www.taxplanningcall.com

Facebook: https://www.facebook.com/borismusheyevcpa

Contact Info:

Company: BORISMTAX INC

Email: Boris Musheyev accounting@Borismtax.com

 

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

Welcome to episode 233 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Adam Armbruster, Senior Partner at Eckstein, Summers, Armbruster & Co (ESA & Co).

With over 30 years of experience, Adam has helped clients grow their sales and profits by leveraging the power of TV, digital, and mobile advertising.
As a Fox Business commentator and contributor to several publications, Adam shares insights and analysis on the latest media trends and their impact on consumers and businesses. Core competencies include designing and executing high-ROI campaigns, creating and implementing customized TV, web, and mobile plans, delivering keynote speeches, webinars, and training sessions, and applying the proven methodology used by the top one percent of all sales professionals. The mission is to help clients and audiences engage their customers and prospects effectively and stay ahead of the curve in the dynamic media landscape.

  What you’ll learn about in this episode:   1. Importance of Video Content:  - Utilize various platforms like YouTube, Meta, and LinkedIn for video content.  - Video content feeds AI algorithms, boosting visibility and engagement.   2. Evolving Marketing Strategies:  - Embrace video marketing to engage audiences effectively.  - Test different ad formats to determine what resonates best with viewers.   3. Responsive Client Engagement:  - Immediate responsiveness is key to winning clients in urgent situations.  - Differentiate your firm by emphasizing trustworthiness and responsiveness.   4. Online Reputation Management:  - Online presence and responsiveness are crucial for client retention.  - Leverage CRM data to analyze client patterns and improve conversion rates.   5. Competitive Market Strategies:  - Brand and differentiation are essential in competitive markets like Atlanta and Miami.  - Monitor key metrics like Google costs per click and conversion rates for marketing optimization.   Resources:  https://www.linkedin.com/posts/adam-armbruster-4bb862a_my-fox-business-interview-with-legendary-activity-6868984099739181057-q-T2?utm_source=share&utm_medium=member_desktop
https://www.facebook.com/AdamonTV/
https://www.linkedin.com/in/adam-armbruster-4bb862a/   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind New boost

Finding The Perfect Marketing Recipe

Welcome to episode 124 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Eric Morgan and they talk about finding the right marketing recipe.

Eric Morgan has a rich background of over 27 years of strategy, media planning and buying, and analytics experience in offline, online, non-traditional and promotional advertising campaigns. His insight and approach have helped design media strategies and campaigns for brands including Morris Bart, LLC, Frank D. Azar & Associates, Wayne Wright Injury Lawyers, Shelly Leeke, Harrahs Casino, Louisiana Office of Tourism, Hotel Monteleone, and Visit Baton Rouge.
 
Eric earned an M.B.A. at Tulane University and a B.A. from Loyola University in Advertising Communications with a minor in Marketing. Having over 27 years of strategy and media buying experience, Eric regularly speaks on the topics at conferences. In 2009, he was named Top Executive of the Year by the Advertising Club of New Orleans. He has taught Advertising Media Planning in Loyola University’s Communications Department, and is a fellow of Loyola’s Institute for Environmental Communications and the Institute of Politics. Eric sits on the Board of Directors of the Go.Be., supporting entrepreneurial minority small business owners, and is a past board member of Louisiana Chapter of the Entrepreneurs Organization and the Tulane Association of Business Alumni.

 

What you’ll learn about in this episode:

• The difficulty in discerning where your leads come from when marketing with several mediums
• How marketing is like a gumbo where different ratios and mixtures will give you different returns
• Tinkering with your marketing to find the recipe that gives you the conversion rate that you want
• Finding your niche in your market and capitalizing on the right cost per case for you
• Reaching frequency and how it’s more nuanced than you think
• Do ads on live TV pay off?
• Is there a real benefit to the QR code?
• Knowing your brand and your strategy as the answer to everything else

 

Resources: 

Website: www.morganandco.com

Contact Info:

Company: Morgan & Co.

Email: Eric Morgan eric@morganandco.com

 

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

 

Creating True Wealth and a Life That You Love As a Woman Lawyer

Welcome to episode 121 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Davina Frederick and they talk about how woman lawyers can create true wealth and the life that they want.

Davina Frederick is a Florida-licensed attorney, law firm growth strategist, and business coach for women law firm owners. Prior to starting her own law firm in 2007 and growing it successfully during the 2008 recession and its aftermath, she enjoyed a career as a professional services marketer. In 2013, she founded D. Frederick Media and Marketing, LLC, with the goal of helping professional service business owners implement their marketing strategies.

Since most of Davina’s clients were women law firm owners who wanted the inside-scoop on how Davina had successfully created and scaled her own law firm, she began to focus on serving just women law firm owner clients. In 2020, Davina rebranded her company to reflect this shift, creating Wealthy Woman Lawyer.® Wealthy Woman Lawyer® assists women law firm owners in scaling their law firms into $1M+ wealth-generating businesses, without overwork or overwhelm.
 
Davina is the author of two books: The Wealthy Woman Lawyers Guide to Law Firm Marketing in the Virtual Age: 10 Bold Actions to Take Now to Attract Your Ideal Clients with Total Ease; and The Wealthy Woman Lawyers Guide to a Systems-Driven Law Firm Business: 7 Essential Systems You Need to Take Back Your Time, Avoid Burnout, and Create Lasting Wealth. She’s also the founder and host of the Wealthy Woman Lawyer podcast.

 

What you’ll learn about in this episode:

• Changing the mindset of thinking you have to do everything as a business owner
• Why law partnership is seemingly male dominated
• Societal shifts that are empowering women and encouraging their rise in the professional world
• Continuing your learning process to find higher levels of success
• Knowing you are not the best person for every job in your business
• Not asking how when looking to get something done, but asking who instead
• Getting over the hurdle of finally hiring that associate
• True wealth as being in a place where you are be able to decide how you spend your time
• Creating a community of women lawyers who are working towards the same thing

 

Resources: 

Website: www.wealthywomanlawyer.com

LinkedIn: https://www.linkedin.com/in/davinafrederick/

Facebook: https://www.facebook.com/wealthywomanlawyer

Twitter: https://twitter.com/dbfrederick1

Instagram: https://www.instagram.com/wealthywomanlawyer/ 

 

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

 

Adapting To Changes In The World With Your Web Presence

Welcome to episode 122 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Tanner Jones and they talk about how to adapt to changes in the world with your web presence.

As Vice President of Business Development, Tanner Jones oversees all business development opportunities for Consultwebs and their clients. He has the privilege of speaking with virtually every law firm that contacts Consultwebs and working with them to determine how they may accomplish their digital marketing goals.

Tanner earned a Bachelor of Science in Business Administration, with a concentration in Management, from Berea College in 2008. His journey with Consultwebs began in 2009, and he now has over a decade of experience consulting with law firms on case-driving online marketing strategies.

 

What you’ll learn about in this episode:

• The evolution of how customers are expecting to be served
• Keeping a virtual presence to conform to a new normal
• Establishing a virtual case management system
• The difficulties of managing employees across several locations
• Growing your firm through acquisition
• Competing with the 800-pound gorillas in your market
• Marketing yourself in a true authentic way
• Marketing through education and providing helpful information
• The benefits of working in person with on-air radio personalities
• Giving back to your community and creating social impact

 

Resources:

Website: https://www.consultwebs.com/

LinkedIn: https://www.linkedin.com/in/tannerjonescw/

Facebook: https://www.facebook.com/consultwebs/

Twitter: https://twitter.com/consultwebs?lang=en

Contact Info:

Company: Consultwebs

Email: Tanner Jones tjones@consultwebs-email.com

Assistant Info: Maren Hudson - mhudson@consultwebs-email.com

 

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

 

Networking and Learning From Others to Grow Your Law Firm Welcome to episode 121 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Christopher Early and they talk about how networking can help grow your law firm.

Christopher Earley started his own firm, The Law Office of Christopher Earley, nearly 20 years ago, straight out of Law School because of a tough job market. Beginning as a one-man band, Chris has grown his firm into a thriving business with a large team. His firm’s core principle is to help the community, and Chris dedicates his career to advancing the rights of injury victims against powerful insurance companies.

Chris has authored several book part of a series called, The Truth Series, writes a monthly column for the American Bar Association, as well as for Massachusetts Lawyers Weekly, and writes three different newsletters each month.

Chris gives back to the community by aligning his office with the Greater Boston Food Bank and the Chelsea Collaborative, grassroots organizations that help those in need.

What you’ll learn about in this episode:

• Betting on yourself and going out on your own to start your own practice
• Deciding to scale your firm and networking to learn what you need to make it happen
• Putting an emphasis on service to your clients to achieve growth
• Knowing you don’t have to be the best trial lawyer to have a successful business
• Building a culture-oriented business
• Finding the right team members to drive success and growth
• Christopher’s Attorney Newsletter and how it can help your law firm
• Your list as your most important asset for growing your firm
• How authoring a book can be an amazing lead generator and maybe even get you out of a traffic ticket

Resources: 

Website: www.chrisearley.com

LinkedIn: https://www.linkedin.com/in/bostonpersonalinjurylawyer/

Facebook: https://www.facebook.com/lawofficeofchristopherearley/

Twitter: https://twitter.com/LawyersInjuries

Additional Resources: 

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

 

Crafting The Story That Will Make You Stand Out

Welcome to episode 120 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Paul Furiga and they talk about crafting the story that will make you stand out.

Paul Furiga is president and chief storyteller of WordWrite. Since its founding in 2002, WordWrite has grown into the Pittsburgh region’s largest independent public relations agency. 

WordWrite has become the region’s go-to crisis agency. In any given year, the firm handles 12 major crises, two that make the news and 10 that do not. Recent engagements have included labor negotiations, COVID-19 health crises and rare book thefts.

In 2013, Paul was honored by the Pittsburgh chapter of the Public Relations Society of America (PRSA) with The Renaissance Hall of Fame Award. WordWrite has received numerous awards for its work, from PRSA, IABC and other professional organizations. Its work has also appeared in PR News books as case studies of excellence. Paul’s passion for storytelling inspired him to form WordWrite and to write a book on the importance of storytelling in business, Finding Your Capital S Story, available on Amazon.

Before founding WordWrite, Paul was a vice president at Ketchum Public Relations, where he served clients including Alcoa, Bridgestone/Firestone and Rutgers University. 

Previously, Paul spent two decades as a journalist. He edited the Pittsburgh Business Times from 1994 to 1998. Paul was an editor and correspondent for the Thomson Washington, D.C. bureau from 1988-1993, where he covered Congress, the White House and four presidential nominating conventions. He also was senior editor of OhioWeek and a reporter for The Cincinnati Enquirer. 

 

What you’ll learn about in this episode:

• The power of storytelling to convey a message
• Indentifying your “capital S, story”
• Telling a story that tells a prospect why they should hire you as opposed to the other firm
• The five burning questions you need to answer to improve your marketing
• Law as a game-changer for society
• Getting all of your team members to share the same story
• How easy it is to spend on strategies that don’t produce a return
• Your unique mix of paid, earned, shared, and owned content
• How to get people to ask you to tell them more

 

Websites: www.capitalsstory.com

                  www.wordwritepr.com/storycrafting

LinkedIn: https://www.linkedin.com/in/paulfuriga/

Facebook: https://www.facebook.com/wordwritepr

Twitter: https://twitter.com/paulfuriga

 

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

 

The Advantages of an In-House Marketing Team

Welcome to episode 112 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Cassidy Lewis and they talk about the advantages of an in-house marketing team.

Cassidy Lewis joined Cooper Hurley Injury Lawyers in 2017 as the Chief Marketing Officer. Prior to joining the firm, Cassidy received her business administration degree from Elizabeth City State University and recently completed her master’s degree in marketing and executive leadership. She has worked in every facet of marketing including campaign management, the non-profit sector, public relations, and digital advertising.

In addition to her eventful career, Cassidy is a passionate environmentalist and human rights activist involved in numerous organizations throughout the community, including the executive board of Urban League of Hampton Roads Young Professionals. Cassidy says she enjoys working at Cooper Hurley Injury Lawyers because, “The same loving and family environment that we have with each other in the office gets extended to every client that we work with. That’s what makes us different.” Cassidy is married to her best friend and is mommy to the prettiest girl and cutest boy on earth.

 

What you’ll learn about in this episode:

• What an in-house marketing division can do to grow your law firm
• Working hand in hand with marketing vendors to cover all of the bases
• How to connect and market to referral sources
• The prohibitive cost pay-per-clicks and why it may not be best for some
• Where you need to be with your Google reviews
• The advantage of a dedicated group for intakes
• Reverse engineering client complaints
• Understanding your measurements for success
• Making sure you have the manpower to stay consistent with your marketing
• How to market your multiple locations

 

Resources: 

Website: www.cooperhurley.com

LinkedIn: https://www.linkedin.com/in/cassidy-lewis-74822536/

Facebook: https://www.facebook.com/VirginiaBeachinjurylawyer

Twitter: https://twitter.com/cooperhurley

Contact Info:

Company: Cooper Hurley Injury Lawyers

Email: Cassidy Lewis clewis@cooperhurley.com

 

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

 

Dealing With That Difficult Employee

Welcome to episode 118 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Jonno and they talk about getting the difficult employee in your office to step up or step out.

Jonno White is the author of Step Up or Step Out: How to deal with difficult people, even if you hate conflict. Jonno is also the CEO and Founder of Clarity, a consultancy based in Brisbane, Australia, that exists to fill the world with healthy organizations.

Jonno is passionate about investing in people to become everything they’re meant to be.
 
Clarity helps leaders through one-on-one coaching, board, and executive team offsites, employee and customer surveys and keynotes and workshops for conferences and staff teams.

 

What you’ll learn about in this episode:

• Investing in the individual for them to become all that they can be
• Doing your own job really well and watching everyone else follow
• Talent wins games but teams win championships
• Asking yourself how that difficult person on your team got there
• Understanding the difference between a difficult employee and a different employee
• The expenses involved in replacing an employee
• Making sure to have clear expectations
• The importance of having the small battles and never the big battle
• How so much of great management happens in the hallways

 

Resources: 

Website: https://store.consultclarity.org/book

LinkedIn: https://www.linkedin.com/in/jonno-white-983486136

Facebook: https://www.facebook.com/Clarity-108805891004575

Twitter: https://twitter.com/jonno_white

Book: https://store.consultclarity.org/book

Contact Info:

Company: Consult Clarity

Email: Jonno White jonno@consultclarity.org

 

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

 

Compensation Design to Scale Your Business

Welcome to episode 112 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Verne Harnish and they talk about compensation design for your workforce.

Verne Harnish is founder of the world-renowned Entrepreneurs’ Organization (EO), with over
16,000 members worldwide, and chaired for fifteen years EO’s premiere CEO program held at MIT, a program in which he still teaches today.

Founder and CEO of Scaling Up, a global executive education and coaching company with over 200 partners on six continents, Verne has spent the past four decades helping companies scaleup. 

He’s the author of the bestseller Mastering the Rockefeller Habits; authored The Greatest Business Decisions of All Times," for which Jim Collins wrote the foreword; and wrote Scaling Up (Rockefeller Habits 2.0) which has been translated into 22 languages and has won eight major international book awards including the prestigious International Book Award for Best General Business book. His latest book, Scaling Up Compensation, rocketed to the #1 HR book on Amazon.

Verne also chairs the annual ScaleUp Summits and serves on several boards including vice chair of The Riordan Clinic; co-founder and chair of Geoversity; and board member of the social venture, Million Dollar Women. A private investor in many scaleups, Verne enjoys piano, tennis, and magic as a card-carrying member of the International Brotherhood of Magicians.

 

What you’ll learn about in this episode:

• The five questions cutomers have and why you need to be prepared to answer them
• The importance of the language you use to refer to your workforce
• Strategist as the number one role of a succesfull leader
• The five principles for effective compensation design
• Leaving the past behind to move forward
• Incentivizing behaviors in your employees that make clients reach for their wallets
• Being different with your branding
• How there is nothing more unequal than the equal treatment of unequals
• When and how you should structure bonuses
• How peers work harder for each other than the boss

 

Resources: 

Website: www.scalingup.com

Contact Info:

Company: Scaling Up

Email: Verne Harnish vharnish@gazelles.com

Assistant Info: Donna Whitwell donna@scalingup.com

 

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

 

From 22 Clients to Serving Over 55,000 Clients!

Welcome to episode 116 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Jim Farrin and they talk about how to grow your firm from 22 clients to over 55,000 clients.

President and CEO Jim Farrin founded the Law Offices of James Scott Farrin in 1997 and grew it into one of the largest and most successful plaintiffs’ practices in the Southeast. As an attorney, businessman, and advocate for others, Jim has led the firm to recover over $1.2 billion in gross for 50,000+ clients over the last 24 years.
 
Jim is the Owner and Advisor of GrowPath, the ultimate software for personal injury firms. Learn more about how GrowPath can help your firm at https://learn.pilmma.org/growpath-vendor-directory. 

 

What you’ll learn about in this episode:

• Growing your firm by setting out to do good for others
• The difficulty of measuring your marketing impact when your platforms overlap
• TV as an effective marketing strategy even if your clients don’t admit it
• Asking what made a client call as a valuable intake question
• The growing power of internet advertising
• The rising cost per case of TV advertising
• Client referrals as the most cost-effective marketing strategy
• Eminent domain as a worthwhile niche
• Using public information to reach out to prospective clients
• As a leader, setting the tone of always striving to be better
• Making your firm an appealing destination for the top talent

 

Resources: 

Website: https://www.farrin.com

LinkedIn: https://www.linkedin.com/in/jamesfarrin/

Facebook: https://business.facebook.com/LawOfficesofJamesScottFarrin

Twitter: https://twitter.com/farrinlaw

 

Contact Info:

Company: Law Offices of James Scott Farrin

Email: Jim Farrin jfarrin@farrin.com

Assistant Info: lhicks@farrin.com

 

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

 

Marketing Through Education

 

Welcome to episode 112 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Joe Stanley and they talk about marketing by means of education.

 

A native of Syracuse New York, Joe holds a Bachelor of Science Degree from the college of Environmental Sciences and Forestry and graduated Summa Cum Laude from the Syracuse University’s law school in 1981. He’s licensed to practice in all New York State and Federal Trial Courts. He’s a member of the New York State Bar Association, Onondaga County Bar Association, and the American Association for Justice, NYSLTA Academy of Trial Lawyers. He’s Board Certified in Civil Trial Practice by the American Board of Trial Advocacy.
 
Joe is an advocate for the injured who has litigated cases involving car accidents, medical malpractice, product failure, construction site injuries, and premises liability, nursing home abuse and neglect, construction accidents, and all personal injury areas. He has orchestrated a top-notch workers compensation / social security disability focused team. So, the personal injury and we can work hand-in-hand.
 
His reputation as a meticulous litigator with a history of success is matched by his ability to connect with his clients personally while fighting for their compensation. He started his charity Music for the Mission nearly a decade ago in a sincere effort to give back to the community. The non-profit 501c3 is all Volunteer and has worked diligently to feed/shelter over 30,000 families across Northern, Central, and southern NY. He focuses on advocacy and imparting knowledge to consumers and individuals to help them better understand their rights.
 
Joe is father to two sons and a daughter, and he and his wife live in Skaneateles, New York.

 

What you’ll learn about in this episode:

• The early days of marketing your firm with radio
• Establishing a virtual case management system
• The difficulties of managing employees across several locations
• Growing your firm through acquisition
• Competing with the 800-pound gorillas in your market
• Marketing yourself in a true authentic way
• Marketing through education and providing helpful information
• The benefits of working in person with on-air radio personalities
• Giving back to your community and creating social impact

 

Resources: 

Website: https://stanleylawoffices.com/

Website: https://www.musicforthemission.org/

LinkedIn: https://www.linkedin.com/company/stanley-law-offices/

Facebook: https://www.facebook.com/CuzJoeKnows

Twitter: https://twitter.com/joestanleylaw?lang=en

 

Contact Info:

Company: Stanley Law

Email: Joe Stanley Joe@StanleyLawOffices.com

Assistant Info: Bloom@AngelaMoonan.com

 

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

 

Welcome to episode 232 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with RJon Robins, an 8-figure entrepreneur, licensed attorney, and author.   RJon started How to Manage a Small Law Firm from his kitchen table when he was flat broke in 2009 before embarking on the National Small Business Success CLE Tour in 2010, where he was sponsored by Microsoft and LexisNexis. Since spending more nights on the road than at home in 2010, RJon has achieved 8,000% revenue growth and now has over 600 of the fastest-growing small law firm owners in the country as members. Operating in multiple countries, he works in the business about 90 days a year and spends the other 170 workdays launching new, instantly profitable business ventures.

His company has been recognized by INC Magazine as one of the 5000 Fastest Growing Companies in the country every year since 2015 and has been named an INC Best Place to Work.

Today, he is the author of the #1 Amazon Bestselling books The Automatic Marketing Machine and Profit First For Lawyers, which has sold over 25,000 copies. He speaks to thousands of law firm owners every year on his proprietary framework The Doctrine of Sacrifice vs. The Doctrine of Profit to help them break free from the mindset that suffering is required to build a profitable business and to truly define the meaning of profit.   What you’ll learn about in this episode:   1. Take Away:     * Subtopic     * Subtopic 2. Take Away:     * Subtopic     * Subtopic 3. Take Away:     * Subtopic     * Subtopic 4. Take Away:     * Subtopic     * Subtopic 5. Take Away:     * Subtopic     * Subtopic   Resources:  https://htm.live/growyourlawfirmpodcast
https://www.facebook.com/HowToManageASmallLawFirm/
https://www.linkedin.com/in/rjonrobins/   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

An Empowered Path To Success

Welcome to episode 114 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Dana Brooks and they talk about an empowered path to becoming successful.

Attorney Dana Brooks has a diverse background in the legal and mental health fields, as she works as both a paralegal, certified family law mediator, and mental health counselor, among other professions. The day she was sworn in to the State Bar in 2008, she was named a partner at the law firm of Fasig | Brooks. She is well-known throughout Florida for her knowledge and dedication, having appeared on radio and in print as well as being honored by many of the country’s most prestigious legal honors. She is a skilled advocate and a proud member of her local community, having put in thousands of hours as a volunteer as well as helping many through her social work.    She has learned that when people hire a lawyer, it’s not a fight they want. They just want it to be over. They want to know that she is taking care of it. There is no such thing as a peaceful lawsuit, but she gives her clients the next best thing: the best and fastest resolution possible with the least amount of intrusion into their lives.

Dana represents people of all ages and walks of life. Each client’s situation is unique, but every person who comes to me needs help and feels vulnerable. Her clients know that she respects and appreciates their worries.   What you’ll learn about in this episode:

• Being named a partner at a law firm hours after graduating law school
• The payoff of taking a risk that others avoided
• As a woman, having to prove it was your merits that got you to where you are
• Using your experiences in former careers to help your career in law
• Delivering life-changing results to your clients
• Using TV to build credibility
• Spending your marketing dollars in the places that bring you clients
• Authoring a book to empower others and market your business
• Helping to empower and build up women
• Asking for help and guidance from someone who knows more than you

Resources:   

• Website: https://www.fasigbrooks.com/
• LinkedIn: https://www.linkedin.com/company/eubanks-barrett-fasig-&-brooks
• Facebook: https://www.facebook.com/FasigBrooks
• Twitter: https://twitter.com/fasigbrooks

 

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

 

Using A Global Perspective to Grow Your Law Firm

Welcome to episode 113 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Rob Levine and they talk about using a global perspective to grow your law firm.

 

For the past 15 years, Rob Levine, as founder and President of Rob Levine and Associates, has been a staple in the Southern New England Personal Injury business. Rob is committed to helping people, exemplifying leadership and building businesses. At sixteen, when most kids his age were simply out being kids, he became part of the Glen Rock Volunteer Ambulance Corps, holding a position of EMT (emergency medical technician). He was promoted within a year to Crew Chief. This was the beginning of his call to serve.

The next phase of Rob’s career took him to college for Administration of Justice and to the Rhode Island Army National Guard. There he served three years as a military police officer. After his national service and graduating from college, he took a step toward serving the community. He was hired as a police officer by the Central Falls Police Department. Seeing the many needs of the citizens of Central Falls during his first six months on the force, Rob decided it was time to do more. He began a writing project for a grant and secured sixteen thousand dollars for the department’s first K-9 Drug Enforcement unit. Upon his appointment as the K-9 Officer, he went to California for formal training. In addition to his patrol duty, Rob and his dog were instrumental in fighting the ever-present drug problem in the city. His police work was not the only thing he was focused on, Rob also concentrated on his personal development. Rob began to attend law school, was learning how to fly helicopters, practicing in a Robison R-22, helicopter. After graduating from law school Rob retired from the police department and began to practice law continuing to help those in need. Rob also continued to feel the need to serve the community as a volunteer and became a Ski Patroller. Rob now works and volunteers his time as a paramedic, riding on an ambulance, trying to make a difference. Rob Levine & Associates, The Heavy Hitter.

 

What you’ll learn about in this episode:

• Working as in-house counsel for a business and facilitating huge growth of the company
• Learning all areas of the law by practicing it
• The opportunity to learn so much from a mastermind group
• Going remote and global after COVID
• Why happy employees are the best thing for your clients
• Keeping communication active with a remote workforce
• Hiring employees from around the globe and the savings it brings
• Records retrieval and the headaches a streamlined platform can cure

 

Resources: 

 Website: https://www.roblevine.com/

Website 2: https://recordsontime.com/

LinkedIn: https://www.linkedin.com/in/roblevinelaw/

Facebook: https://www.facebook.com/roblevinelaw

Twitter: https://twitter.com/roblevinelaw

 

 

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

 

Positioning Yourself Front and Center to Build A Successful Law Firm

Welcome to episode 112 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Michael Bryant and they talk about positioning yourself front and center to grow your law firm.

 

Michael A. Bryant is the managing partner of the Waite Park law firm of Bradshaw & Bryant, PLLC, where he devotes his practice to representing clients suffering from minor, serious, and catastrophic injuries. Mr. Bryant has extensive experience negotiating with insurance companies, as well as litigating personal injury and wrongful death claims throughout Minnesota. He was named MTLA Trial Lawyer of the Year. Mr. Bryant is a member of the Academy of Certified Trial Lawyers of Minnesota (ACTLM); the Stearns/Benton County, Minnesota State (civil trial specialist – certified by the Civil Litigation Section), and Federal bar associations; the Minnesota Criminal Defense Lawyers; The Association of Trial Lawyers of America; the Minnesota Association for Justice; and the Warren Burger Inns of Court. He has been elected to the American Board of Trial Advocacy. He earned his B.A. degree from Gustavus Adolphus and his J.D. degree from William Mitchell College of Law. 

 

What you’ll learn about in this episode:

• Delivering award checks personally to create top of mind awareness
• Devoting the time to take every phone call to grow your firm
• The right strategy for marketing with radio
• How the combination of repetition and reputation brings you business
• Devoting the resources to call back and follow up with every client right away
• Technological advancements in the automotive industry and how it will affect the future of what types of cases are litigated
• The costs associated with the back log of cases and how to deal with it
• Why you should listen more than you talk
• The costs associated with starting a PI firm
• Law as the best system in the world and what makes us American

 

 

Resources: 

Website: https://www.minnesotapersonalinjury.com/

LinkedIn: https://www.linkedin.com/company/bradshaw-and-bryant-pllc

Facebook: https://www.facebook.com/BradshawandBryant

Twitter: https://twitter.com/BBlaw

 

Contact Info:

Company: Bradshaw & Bryant, PLLC

Email: Mike Bryant mike@minnesotapersonalinjury.com

Assistant Info: Kayla kayla@minnesotapersonalinjury.com

 

 

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

 

A Proactive Approach to Protecting Your Intellectual Property

 

Welcome to episode 111 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Courtney English and they talk about how important it is to protect your intellectual property.

 

Courtney English is a business, trademark and copyright attorney. She lives in St. Louis Missouri and serves clients both locally and nationwide. She focuses her practice on being proactive to help her clients enforce their intellectual property rights and avoid costly litigation. Before going on her own, Courtney worked in large commercial companies drafting contracts, negotiating deals, protecting intellectual property and over all helping corporations to avoid suit and costly issues. She brings these types of strategies to all her clients - both big and small - to ensure that they have ability to move their business forward and achieve their dreams.

 

What you’ll learn about in this episode:

• Why you should trademark the name of your law firm
• Copywriting as a small investment that is well worth it
• All the creative ways others can steal your web traffic
• The lack of a fine line in the courts when it comes to trademarks and copywrites in digital marketing
• Making sure to get the rights of content that writers produce for your website
• How easy it is to be busy and not make money
• The level playing field women find in private practice as opposed to the corporate world
• How nuanced trademark and copyright law is and how it is better left to specialists

 

 

Resources: 

LinkedIn: https://www.linkedin.com/in/courtney-english-esq-9ab19567/

Facebook: https://www.facebook.com/cenglishlaw

Calendly: https://calendly.com/cenglishlaw/copyright-consultation

 

Contact Info:

Company: https://cenglishlaw.com/

Email: Courtney English courtney@cenglishlaw.com

 

 

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

 

 

Growing Your Law Firm to Create Generational Wealth

Welcome to episode 110 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Moshe Amsel and they talk about how to grow your law firm to create generational wealth.

 

Moshe Amsel is the host of the Profit with Law Podcast and the Law Firm Growth Summit. He helps law firm owners grow their practice with a focus on creating generational wealth.

As a married loving husband and father of 6 children ranging from 22 years to a newborn, he is very familiar with the struggles of running a successful business and still prioritizing his family.
 
Moshe has 20 years’ experience in the IT industry as a business executive. He has extensive experience in Sales and Marketing, having closed over $30 million in sales in a single year. In addition to Profit with Law, Moshe also owns an accounting practice, DreamBuilder Financial, where he helps clients with business advisory and tax strategy servicesTop of Form

 

Bottom of Form

What you’ll learn about in this episode:

• How chasing responsibility can keep you from pursuing your dreams
• A generational success story starting with an escape from Nazi Germany
• The advantages created with preceding generations providing a secure financial foundation
• Operating a good effective law firm and having nothing to show for it
• Flipping the script on your business to find success and get your time back
• The help needed to take the steps you know you need to take but are afraid to
• Indecision as a killer of growth
• Leveraging your strengths and delegating your weaknesses
• Asking the right questions as the key to everything
• The benefits of a business coach to see their business holistically and identify its strengths and weaknesses
• Understanding how to invest and deploy capital in a meaningful way

 

Resources: 

Apple Podcast: https://podcasts.apple.com/us/podcast/profit-with-law-profitable-law-firm-growth/id1457441443

Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9wcm9maXR3aXRobGF3LmxpYnN5bi5jb20vcnNz

Stitcher Podcast: https://www.stitcher.com/show/profit-with-law

Website: https://www.profitwithlaw.com/blog/

LinkedIn: https://www.linkedin.com/showcase/profitwithlaw/

Facebook: https://www.facebook.com/profitwithlaw

 

 

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

 

 

Creating A Business Culture to Better Serve Your Clients and Grow your Firm

 

Welcome to episode 109 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Craig Goldenfarb and they talk about how creating a positive culture can better serve your clients and help to grow your business.

 

While Mr. Goldenfarb is primarily occupied with building the teams that directly manage client cases, he is devoted to serving the legal needs of our “Critical Case” clients. Mr. Goldenfarb directly handles pre-suit and litigation matters that involve significant loss, such as catastrophic injury cases, nursing home abuse, wrongful death, negligent security, and heart attacks in public places (AED law).

Whether a client suffers due to an auto accident, boating accident, medical malpractice, defective product, nursing home neglect or abuse, addiction rehab abuse, premises liability, slip and falls, heart attacks in public places, or cases involving Wrongful Death, Mr. Goldenfarb takes pride in being able to fight the insurance companies to obtain fair compensation for his clients.

 

 

What you’ll learn about in this episode:

• The role model that Craig’s mother, one of the first female law professors at Harvard Law, was and how it shaped his career
• The importance of personality and people skills in a law firm
• The benefits of having a mentor and all the things they can teach you
• Looking at starting a law firm as a business and not just a profession
• The exponential growth that comes with focusing on your business instead of living in your business
• The many dividends focusing on culture pays
• How happy employees make for very happy clients
• Craig’s Personal Injury Response Unit and how it helps build his brand in positive ways
• Working remote because of new realities and what that will look like going forward
• Onboarding employees from far-flung places and whether or not it is worth it
• The growing influence of digital marketing
• The power of networking and collaboration to grow your business

 

 

Resources: 

Website: https://800goldlaw.com/

Facebook: https://www.facebook.com/lawofficesofcraiggoldenfarb/

LinkedIn: https://www.linkedin.com/company/law-offices-of-craig-goldenfarb-p-a-/

Twitter: https://twitter.com/craiggoldenfarb?lang=en

YouTube: https://www.youtube.com/channel/UCSIYod5uqslFCJPFh2gOCjg

 

 

 

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

 

How to Operate and Market A Prosperous Yet Caring Personal Injury Firm

Welcome to episode 108 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with J. Chad Parker and they talk about all that comes back to you when you focus on giving the right care and attention to your clients.

 

1. Chad Parker has been board certified in personal injury trial law by the Texas Board of Legal specialization since 1998 and practices in Tyler, Texas. Prior to starting his personal injury practice, he spent over 20 years as an insurance defense lawyer. His vast trial experience and jury verdicts over the last three decades sets him apart in the market that he serves and he is recognized as a formidable opponent by insurance company attorneys.
   
   Mr. Parker is known for taking cases both big and small because he truly cares that the wrongly injured achieve the fair and positive outcome they deserve. Call J. Chad Parker and Don’t Get Hurt Twice!

 

 

What you’ll learn about in this episode:

 

• How and why Chad made the transition from insurance defense to personal injury
• The advantages gained with experience on the “other side”
• The nexus of Chad’s hook, Don’t Get Hurt Twice, and how he uses it to market his practice
• Chad’s methods of separating himself from his competition with a focus on compassion
• The importance of being able to pivot when changes in the legal landscape occur
• Marketing yourself in a smaller marketplace
• Finding opportunities in cases where others see little worth
• How a large staff can provide the support needed to give clients the attention and care that they deserve
• The unexpected surprises that come with leaving a large firm and starting your own
• What personal injury lawyers should know about the insurance companies that they don’t know
• The power of staying consistent and visible with your advertising

 

 

Resources: 

 

• Website: https://www.jchadparker.com
• LinkedIn: https://www.linkedin.com/in/j-chad-parker-2b1683105
• Facebook: https://www.facebook.com/JChadParker
• Twitter: https://twitter.com/jchadparkerlaw?s=20

 

 

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

 

A Glimpse Into Lem Garcia’s Humble & Intelligent Approach To Law

Welcome to episode 107 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Lem Garcia and they talk about hi law firm and how he built the successful firm that he has.

 

Lem Garcia founded Lem Garcia Law in 2014. With only a few thousand dollars of his own money in the bank, lots of donated time and handiwork from his family, and bargain furniture found on Craigslist, Lem Garcia Law was born. It has become one of the fastest growing and most well-respected personal injury law offices in Southern California, having recovered millions of dollars for clients, with top settlements of $1.75M, $1.3M, $1.1M and $1M. Lem attributes the success of the firm to always doing what is best for his clients and its unique Lem Garcia Law Promise, which delivers top-notch personal service and results.

 

What you’ll learn about in this episode:

• Information on Lem’s background and how he built a multimillion dollar law firm from just a coupe thousand dollars.
• Why Lem decided to go into personal injury law and to help others in that way.
• What Lem does to create a personal touch and a personal service so as to get the amount of referrals that he does.
• What Lem attributes his high settlement figures to.
• Advice for young lawyer who are just starting out in their career.
• The reasons that Lem went into journalism as an undergraduate and how that informed his decision to go into law school (hint: to help people!).
• The best advice the Lem has received in the past several years.
• Why it is so important to stay humble, especially as you find success in life.

 

Resources: 

• Website: https://www.lemgarcialaw.com/
• LinkedIn: linkedin.com/westcovinacaraccidentattorney
• Facebook: https://www.facebook.com/lemgarcialaw/
• Twitter: https://twitter.com/wcovinainjury

 

 

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

 

 

Lessons From The Attorney Who Invented The Field Of Truck Crash Cases

Welcome to episode 106 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Joe Fried and they discuss his career, how he became to be so successfully recognized within his niche, and his advice for other attorneys trying to grow their firm. 

Joe Fried is considered by many to be the preeminent truck accident attorney in the country. His office is in Atlanta, Georgia, but he has handled cases in over 35 states recovering more than $1 billion for his clients. He is the Founder of the Academy of Truck Accident Attorneys, former Chair of the American Association of Justice Truck Litigation Group, former President of the National Trial Lawyers Trucking Trial Lawyers and founding Chair of the National Board of Truck Accident Lawyers. He is among the first lawyers to be Board Certified by the National Board of Trial Advocacy in Truck Accident Law and sits on the NBTA Board. In addition to his expertise in trucking, Joe is a former police officer with advanced training in crash investigation and reconstruction, human factors, psychodrama, storytelling and neurolinguistic programming. He is widely known for his creative and unique approaches to preparing and presenting cases and for his ability to craft and present the compelling human story in each of his cases. Joe handles a small number of catastrophic truck crash cases at a time so he can focus his resources on achieving the best possible results for his clients. He spends the rest of his time working as a trucking safety advocate, author, and educator. Joe has authored books, DVDs and articles on trucking and litigation best practices, and has Joe given over 600 presentations on these subjects to lawyers, judges, and trucking industry stakeholders.

 

 

What you’ll learn about in this episode:

• Information on Joe’s background and how it is he came to specialize in trucking accidents
• Why it is that if you focus on what you’re passionate about and don’t focus on the money that the money will eventually come.
• How it was that Joe was able to basically invent the field of truck crash cases.
• Information about Joe’s new book A Law Enforcement Guide To Truck Safety Standards.
• The ways that Joe was able to differentiate himself in the first year he was handling truck crash cases, and lesson within that for others (including things such as going to truck driving school himself).
• How Joe got the insight that he needed to market his services to other lawyers as opposed to the general public.
• A look at the not-for-profit Joe created, the Academy of Truck Accident Attorneys.
• The way that Joe is a great marketer, by striving to raise the standard and truly help people, which can be just as effective as investing in advertising.
• A few pieces of simple advice for young lawyers looking to grow their practice.

 

Resources: 

• Website: https://www.friedgoldberg.com/the-firm/joseph-a-fried/
• Facebook: https://www.facebook.com/FriedGoldbergLLC
• LinkedIn: https://www.linkedin.com/company/fried-goldberg-llc/
• Twitter: https://twitter.com/TruckingAttys
• Website: Trucksafetystandards.com

 

 

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

 

One Of The Nation’s Most Successful Attorneys Shares His Stories And Advice.

Welcome to episode 105 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Morris Bart and they discuss exactly how he became the second largest personal injury attorney in the country and his advice for other lawyers for marketing, hiring, and persevering.

 

Mr. Bart has been a trial lawyer for over 40 years. During his career, he has developed a national reputation as a leader in handling pharmaceutical, medical devices, and other Mass Torts litigations. In this area, he has successfully achieved many multi-million dollar recoveries for his clients. Mr. Bart has also been a pioneer in legal marketing in America and has lectured extensively on the subject at Tulane University, Loyola Law School, and University of New Orleans.

 

 

What you’ll learn about in this episode:

• Morris Bart’s background, and how he went into law and eventually found himself as one of the biggest personal injury lawyers in the country.
• What Morris did to be on his way to become one of the most respected marketers in his profession.
• How Morris came up with his ubiquitous tag line “One Call, That’s All”.
• Why television marketing needs to be the cornerstone of any attorney’s advertising budget, even in the age of digital.
• Why having charisma is an important part of an advertising campaign, regardless of the amount of money one has to spend.
• What Morris has, and hasn’t, changed about operating his firm during the pandemic.
• The issues that Morris has had recently when it comes to hiring new employees and what he’s doing to address that.
• Advice for young lawyers who are trying to succeed in a difficult market.

 

Resources: 

• Website: https://www.morrisbart.com/
• LinkedIn: https://www.linkedin.com/company/morrisbartlawfirm
• Facebook: https://www.facebook.com/MorrisBartLawFirm
• Twitter: https://twitter.com/morrisbart?lang=en

 

 

 

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

 

Welcome to episode 231 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Seann Patrick Malloy, Managing Partner of Malloy Law Offices.   Seann started his personal injury law practice in 2013 and successfully grew it from a single employee to a team of 52. His firm operates in Maryland, D.C., and Virginia, with offices in all three jurisdictions. Seann enjoys exploring innovative methods to scale the law firm, experimenting with various marketing strategies, and fine-tuning operations. He is also passionate about discussing the business aspects of personal injury law. Seann resides in Bethesda, Maryland, with his wife and their twin 15-year-olds.   What you’ll learn about in this episode: 1. Overcoming Initial Struggles and Sparking Growth

• Seann shared his early challenges were a lack of systems and marketing strategy.
• A pivotal moment came when he attended a PILMMA conference in 2016, revolutionizing his approach.

2. Implementing Strategic Changes Post-Conference

• Seann took decisive action by hiring his first intake person, which proved pivotal.
• Emphasized the crucial role of effective lead handling and intake processes in driving growth.

3. Building a Robust Intake Department

• Recognized the intake department's critical role in converting leads into cases.
• A well-structured intake team has significantly driven the firm's impressive growth.

4. Gaining Insights from Mastermind Groups

• Joining Ken's mastermind group in 2020 provided Seann with valuable insights and strategies.
• Peer-to-peer learning and support have been instrumental in navigating challenges and achieving success.

5. Leveraging Effective Marketing Strategies

• Seann's firm has invested substantially in Google Ads and in-house digital marketing.
• Exploring offshore talent for specialized roles has further enhanced their marketing capabilities.

  Resources:  https://www.malloy-law.com/
https://www.facebook.com/MalloyLawOffices/
https://www.instagram.com/malloy_law/
https://twitter.com/MalloyLawLLC
https://www.linkedin.com/in/seann-malloy   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

How Your Firm Can Receive Cash From The IRS Through ERC Today

Welcome to episode 104 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with John Gentille and they discuss how his company, ERC Today, helps businesses to apply for and receive employee retention tax credits.

John is a visionary connector and graduated from Chowan University.  As Chief Revenue Officer, John oversees the company’s sales, partnerships, and strategies surrounding business development.  John spent most of his career at ADP.  Aside from traveling the world with ADP, he generated millions in revenue and also developed  several strategic partnerships. 

 

 

What you’ll learn about in this episode:

• John Gentilly’s background, how he got into working around the Cares Act, and how he started ERC Today.
• The steps they take at ERC Today to help firms and companies get money from the government for retaining employees during Covid.
• What exactly is the employee retention tax credit and how it works.
• What qualifies a business for this credit and what type of employees qualifies.
• How it works with what type of impact your business has had to experience due to covid.
• The calculations inherent in deciding what kind of cash payment from the IRS you could receive.
• How ERC Today bills the clients that they work with.
• The site that firms can go to (listed below) to learn more about the process as well as what information they will need to begin the process.

 

Resources: 

• Website: erctoday.com/pilmma
• LinkedIn: linkedin.com/in/johngentille/
• Facebook: https://www.facebook.com/ERCtoday/
• Instagram: https://www.instagram.com/erc_today/?hl=en
• Contact Info:
• Company: ERC Today
• Email: John Gentille Gentille@erctoday.com
• Mobile: 803-833-0309

 

 

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

 

How “The Hammer” Cares For Clients, Works Hard, And Employs Smart Marketing

 

Welcome to episode 103 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with Darryl Issacs and they discuss how he has grown his firm through proper care for his clients, knowing how to work hard while working smart, as well as employing some very shrewd marketing endeavors.  

 

Attorney, Darryl Isaacs, also known as “The Hammer”, is CEO and President of Isaacs & Isaacs P.S.C., which he co-founded with his late father, Sheldon N. Isaacs in 1993.  The firm has helped thousands of clients recover over two billion dollars practicing in Kentucky, Indiana, and Ohio. The firm handles Car Accidents, Truck Accidents, Wrongful Death, Traumatic Brain Injury, Dog Bites and Class Action cases. Darryl created and manages several “Mastermind Marketing Groups”, whose law firms have earned over 70 billion dollars in revenues. Darryl has shot over 700 commercials with one of his Superbowl Commercials receiving over 15 million views. He is a dynamic self-promoter and independent, “out of the box thinker” who strives to find solutions to help others. 

 

 

What you’ll learn about in this episode:

• Darryl’s backstory, what initially drew him into law, and how he evolved into a prominent PI lawyer.
• A look into Darryl’s reputation for having an aggressive demeanor in the court room, and why it is that he has found that the more you litigate the better your settlements.
• The impressive size of Darryl’s practice, but also why he believes it’s important to not become too big of a firm.
• How to approach social media marketing, which platforms provide the best results, and how it levels the playing field.
• Why Darryl decided to build a full sized courtroom at his office, and the benefits that has provided.
• Information about Darryl’s Super Bowl ad, which got him 15 million views!
• Why when it comes to advertising, it’s not about matching competitors dollar for dollar, it’s about taking care of clients and doing what you do as best as you can.
• Advice for young lawyers out there trying to make it, especially if they are in personal injury law.

 

Resources: 

 

• Phone: 502-817-1000
• Website: https://www.isaacsandisaacs.com/
• Facebook: https://www.facebook.com/isaacsandisaacs/
• LinkedIn: https://www.linkedin.com/in/darryl-isaacs-21534162/
• Twitter: https://twitter.com/isaacsandisaacs?lang=en
• Company: Isaacs Isaacs PSC
• Email: Darryl Isaacs darryl@isaacsandisaacs.com
• Assistant: Haley oneal@isaacsandisaacs.com

 

 

 

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/

 

From Little Money In His Pocket To Running One Of The South’s Largest Firms, With Scott Monge

 

Welcome to episode 102  of the Grow Your Law Firm podcast. In this episode Ken sits down with Scott Monge and we hear his story about how he grew his own firm and advice on how others can do the same.

 

Scott Monge’s passion for helping innocent injury victims comes down to the Platinum Rule: Treat people the same way your friends and family would want to be treated when facing a life challenge. Scott’s on a lifelong mission to win outstanding results for innocent injury victims battling against big insurance companies. This calling started when he launched his practice in 1993 in a rented one-person office in Atlanta. Today, Monge & Associates is recognized as one of the most influential law firms in America. Each team member is chosen for their passion and commitment to improving the lives of innocent injury victims. Thanks to their legal work with thousands of innocent personal injury and car accident victims, they’re regularly featured on television, print media, the internet, and many other media platforms.

 

In fact, Monge & Associates commitment to creating an exceptional client experience comes with a first of its kind guarantee. If you’re not totally satisfied with how you’re treated during the initial 30 days after you hire them, you can take your file — no questions asked — and they won’t charge you anything. Scott Monge is also the author of the book “Secrets to Win Your Injury Case.” Scott firmly believes you make a living by what you get, but you make a life by what you give back to others. That’s why they’re here to make good things happen for other people.

 

 

What you’ll learn about in this episode:

 

• How and why Scott went from the plains of the Midwest, without a lawyer in his family, to having one of the largest law firms in the South.
• Information on the impressive size that Scott’s firm has grown to.
• The unique process that Scott takes when it comes to customer service and attorney client communications (hint: it’s start with the employees).
• How Scott’s firm has weathered the pandemic and how it’s affected the way people work.
• The case that brought Scott the most personal reward.
• Examples of when Scott has taken a big risk that lead to grow for his firm.
• Advice for young attorneys who are just starting and want to establish themselves.
• The 3 things every law firm needs to survive.
• What Scott does to market his past clients so that his successful work leads to more in the future.

 

Resources: 

 

• Website: https://www.becauseyouwanttowin.com/team/scott-monge/
• Facebook: https://www.facebook.com/MongeandAssociates/
• LinkedIn: https://www.linkedin.com/in/scottmonge/
• Twitter: https://twitter.com/teammonge

 

 

 

 

Additional Resources:

• PILMMA’s Super Summit: https://www.pilmma.org/summit/
• The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
• PILMMA’s Free Resources: https://www.pilmma.org/resources/
• PILMMA Join Page: https://www.pilmma.org/mastermind/