Fitness Business University Podcast – Details, episodes & analysis

Apply to Win 12 months of marketing valued at  $35,597: CLICK HERE

Check out "Annihilate the Fear" a book written by Vince and the winner of the sweepstakes discussed in the podcast: Click Here

Download Vince's New Small Group Training Book by clicking here!

Key Topics Covered:

• KISS Marketing Giveaway: A full year of digital marketing services, valued at $35,597, including a new website, Facebook and Instagram ads, and a marketing coach.
• Success Story: Vince recounts how a previous sweepstakes campaign helped his gym grow and transformed a participant’s life.
• Marketing During Back-to-School: Vince explains how gym owners can cut through the noise with creative, empathetic marketing during this busy season.
• Email Marketing: Tips for crafting effective email subject lines and the importance of sending emails from a personal account, not a gym’s general address.
• Direct Mail Strategies: Vince shares the value of direct mail for gym owners and how to use it effectively to attract clients, while also explaining the importance of knowing lifetime customer value to justify costs.
• The Power of Persistence: How sticking with a consistent, well-thought-out marketing plan can lead to long-term success.

Show Notes:

• [00:00:00] Introduction: Vince and Leo discuss their hiatus, personal updates, and the upcoming sweepstakes for a year of free marketing services.
• [00:03:00] The Power of Sweepstakes: Vince recounts the success of a 2016 sweepstakes campaign for his gym, which brought in 400 applications and had lasting impacts on clients' lives.
• [00:08:00] Kathy’s Story: One of the sweepstakes winners lost 25 pounds during the challenge and kept off 82 pounds over the next year. Vince co-authored a book with her, titled Annihilate the Fear, Transform Your Life.
• [00:11:00] Marketing Strategy Tips: Vince shares advice for crafting effective marketing messages, with a focus on empathy and storytelling that aligns with clients' needs.
• [00:14:00] Email Marketing: Insights into the importance of crafting subject lines and emails that stand out in cluttered inboxes.
• [00:18:00] Direct Mail: Vince breaks down the effectiveness of direct mail, the lifetime value of a customer, and how to make print campaigns work in today's digital world.
• [00:24:00] Crafting Offers: How to structure irresistible offers in direct mail and ensure they resonate with your target audience.
• [00:30:00] Action Steps: Gym owners should focus on maximizing what works before diving into new marketing channels like direct mail.
• [00:37:00] Call to Action: Vince reminds listeners to apply for the sweepstakes by September 24th for a chance to win an entire year of free marketing from KISS Marketing.

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Download Vince's New Small Group Training Book by clicking here!

See Vince live at Perform Better's HQ in Providence, Rhode Island! Click Here for more information

Show Notes:

• 00:00 - Introduction and Vince's background at Fitness Quest 10
• 02:00 - The impact of Todd Durkin on Vince's career and personal life
• 05:00 - The shift to small group training and its advantages
• 10:00 - Essential equipment and layout for a small group training facility
• 13:00 - Why "semi-private" is a misleading term and the power of clear communication
• 19:00 - Financial benefits of small group training compared to one-on-one and large group formats
• 22:00 - The importance of proper pricing in small group training
• 25:00 - Marketing strategies: Understanding your target market, crafting the right message, and choosing the best media channels
• 31:00 - The role of community and client relationships in a successful gym
• 34:00 - Program design tips for keeping clients engaged and progressing
• 38:00 - Transitioning from large group to small group training: Key steps and strategies
• 45:00 - Final thoughts and how to get Vince’s book, "The Ultimate Guide to Small Group Personal Training"

If you'd like to work with Vince,  CLICK HERE!

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

00:41 Upcoming Events and Excitement 

01:59 Defining Personal Success 

03:45 Importance of Relationships 05:05 Work and Financial Success 

06:39 Embracing Reality and Challenges 

08:09 The Power of Your Inner Circle 

10:11 The Importance of Stretching 

12:35 Retention and Staff Quality 

16:50 Productivity Tips 

20:46 Public Speaking Secrets 

23:07 Parenting Advice and Personal Stories 

27:40 Final Thoughts and Encouragement

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Book A Consultation Today To See Which One Of Vince's Programs Is Right For Your Business
https://meet.vincegabriele.com/

Click Below To Get Your Free Copy Of Vince's Brochure
https://get.vincegabriele.com/

Get Your Free Copy of Vince's Ultimate Guide to Marketing Your Gym
https://get.vincesfreebook.com/

In the latest episode of Ask Vince, Vince answers questions about best practices for sales follow-up that'll pack your gym to capacity, how to leverage print advertising (the underdog of marketing), and how to snag the best hires before the other gyms in your area get to them.

Some key takeaways...

• How to avoid turning into the "needy ex" while following-up with leads
• Using ink on paper can get you more qualified leads and business opportunities than you could've ever imagined
• Call upon the mythical Hiring Tentapus to tap into the well of great hires in your area right now

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Click Below To Register For Vince's Perform Better Workshop
https://www.performbetter.com/2023-Business-Secrets-for-Gym-Owners-May-5-6-2023

Get Your Free Copy of Vince's Ultimate Guide to Marketing Your Gym
https://get.vincesfreebook.com/

Some key takeaways...

• How to build your perfect daily routine (not one of the all-prep, no-work routines fake "gurus" will tell you about)
• The 3-part solution to your retention problem (PLUS how to tell if you actually have one)
• Vince leaks part of his intensive Client Surge program to help you find your niche and rake in the cash

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Click Below To Get Your Free Copy Of Vince's Brochure
https://get.vincegabriele.com/

Click Below To Register For Vince's Perform Better Workshop
https://www.performbetter.com/2023-Business-Secrets-for-Gym-Owners-May-5-6-2023

Get Your Free Copy of Vince's Ultimate Guide to Marketing Your Gym
https://get.vincesfreebook.com/


Vince was interviewed on Mike Boyle's Strength Coach Podcast and covered 7 areas of your business that need to be ripped apart.

Get Your Free Copy of Vince's Ultimate Guide to Marketing Your Gym
https://get.vincesfreebook.com/

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Click Below To Register For Vince's Perform Better Workshop
https://www.performbetter.com/2023-Business-Secrets-for-Gym-Owners-May-5-6-2023

Click Below To Request Your Free Social Media Packet
hello@vincegabriele.com

Get Your Free Copy of Vince's Ultimate Guide to Marketing Your Gym
https://get.vincesfreebook.com/


Vince talks about how to get the most out of your digital marketing so it doesn't feel like you're shoveling your ad spend into a slot machine (one that just won't pay out!)

Some key takeaways...

• Where to find really bad photographers.
• Vince's secret marketing weapon's secret marketing weapon...that you can start using in your gym right now.
• 6 idiot-proof photo categories to give to your photographer to avoid being left high-and-dry with bad pictures that don't convert and lose you money.

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Click Below To Register For Vince's Perform Better Workshop
https://www.performbetter.com/2023-Business-Secrets-for-Gym-Owners-May-5-6-2023

Click To Get Access To The SPF Mastermind Exclusive "Raise Your Prices Guide"
https://drive.google.com/file/d/1ZjDFS9WodBL4f8_O8UnStl_VZ-bFBVtK/view?usp=sharing

Get Your Free Copy of Vince's Ultimate Guide to Marketing Your Gym
https://get.vincesfreebook.com/

Vince answers your questions about raising your prices, finding family time, and stopping the revolving door that is your gym's team...with proper onboarding.

Some key takeaways...

• The answer you've been waiting for: should you raise your prices? (Yes! Well, maybe...)
• Why you won't have family time in the early stages of your business (but there's some surprisingly good news)
• You need to script your coaches' first 90 days like a Disney World performance if you want to keep them.

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Click Below To Register For Vince's Perform Better Workshop
https://www.performbetter.com/2023-Business-Secrets-for-Gym-Owners-May-5-6-2023

Get Your Free Copy of Vince's Ultimate Guide to Marketing Your Gym
https://get.vincesfreebook.com/

Listen if your gym feels more like a room of strangers than it does a community...even if you feel like you've pulled out all the stops to build a culture.

Vince discusses why so many gym owners struggle to build culture, and gives the no-brainer answer that everybody misses.

Get Your Free Copy of Vince's Ultimate Guide to Marketing Your Gym
https://get.vincesfreebook.com/

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!

Click Below To Register For Vince's Perform Better Workshop (Early Bird Expires 5pm Friday, April 7th)
https://www.performbetter.com/2023-Business-Secrets-for-Gym-Owners-May-5-6-2023

Get Your Free Copy of Vince's Ultimate Guide to Marketing Your Gym
https://get.vincesfreebook.com/

Vince talks about culture-building, ways to attract great talent to your team, and how to elicit more engagement from your members.

Some key takeaways...

• Why you're failing at properly implementing core values (you WISH it were as easy as taping-up a lame office poster)
• How to navigate the bloodbath of the hiring feeding-frenzy... and get out not only unscathed, but with top talent behind you (without gobbling-up your profits)
• The ridiculous, foolproof way that you haven't thought of to blow-up your reviews and social pages.

If you're a gym owner seeking answers on how you can grow your gym, make more money, and have more freedom to do what you love, visit www.vincegabriele.com or book a call by CLICKING HERE!