Ecommerce Savvy™ – Details, episodes & analysis

How do you know if a business idea is going to be profitable? On this week's episode we talk about what to do if you get an idea for a business and how to go about validating that idea. Validating your market, your market niche and the profitability of your new business idea is KEY before going down the road of building and pursuing that new idea. 

Tune in to hear all about business idea validation and profitability on today's episode of the Ecommerce Savvy Podcast.

 

This week (after a long break) I come back chatting with you about starting a new ecommerce business from the ground up! 

Yes, I am coming back intot the product biz space with a brand new biz idea and you can tune in today to see how it started, how long Ive been thinking about it, and take you all along the journey with me as I venture into this new start up! 

Cheers!

xo, Deonnah

Lisa Juarez is the founder and creative director of Palm and Palma, a packaging and brand design studio for CPG brands. Palm and Palma's mission is to help emerging brands land retail shelf space with optimized packaging so they can get their products into the carts of more customers.

In this episode we talk about Lisa's journey from psych major to powerhouse graphic designer, and how her creative career has evolved to servicing ecommerce brands with their packaging design needs. 

Topics covered in this episode are:

• How your brand design should reflect your customers' needs, your brand's message, and brand values. 

• How to approach design in a way that helps your product stand out from your competitors

• Creating packaging that is functional but also has aesthetic

• How to use Eco-friendly package design while still being on brand 

• How brands can tell their story with their packaging

• Using color theory to attract your ideal customer and MORE!

Tune into this week's episode to learn more about brand and packaging design for your product based business. 

You can catch up with Lisa and learn more about Palm and Palma on her website https://www.palmandpalma.com/ or on Instagram @palmandpalma

In this episode we chat with Shlesha Pandey of EcomRevolutionX, a conversion copywriting and email marketing service business for ecommerce brands. Shlesha holds nothing back, and dives deep into email marketing strategies that are sure to help you convert more sales from your existing and future customers.

Some of the topics covered are, how the ecommerce landscape has evolved post-pandemic, new technologies that have come into play over the last few years (like AI and Chat GPT) and what to avoid, and how to use these tools to cultivate an authentic brand presence. 

Other topics included are:

• Cadence in your email marketing strategy

• How you should think about product positioning in your brand messaging

• Types of segments and why message personalization is key to your customers journey

• How to email your list without sounding salesy

• How your messaging affects deliverability of your emails, and more! 

If you are struggling with your email marketing, have questions about how, when and what to email your list, or wondering how to write emails that convert, you won't want to miss this episode! 

You can learn more about Shlesha online by visiting her website https://ecomrevolutionx.com/ or on Instagram @ecomrevolutionx

Download her email marketitng playbook here: https://ecomrevolutionx.com/email-marketing-playbook/

On this week's episode we sit down with Jenny Parulski, founder and CEO of Ads Uncorked!

From highschool math teacher to Meta Ads Strategist, you could say that Jenny is a wiz with numbers. In this episode we talk about tips and tricks for what's working now, and include what you can do for 2024 to keep your ads making you money!  

Other topics include:

• The power of UGC Content

• How Meta's algorithm is far more intelligent than we think!

• Ads budgeting and targeting tips

• Why you should prioritize raw, unfiltered content that looks organic 

Tune into this week's episode! Especially if Ads strategy is something you'll be using over the holidays and beyond! 

You can learn more about Jenny and Ads Uncorked on her website: https://adsuncorked.com/

On this episode we dive deeeep into all things social media for product based businesses with Jessica Sheehy. Jessica Sheehy, is the Founder + CEO of Social Savvy, a social media marketing & education company specializing in helping small businesses grow on social media through content that converts and proven organic strategies. Their mission at Social Savvy is to empower small business owners and entrepreneurs alike to grow their impact and income with social media.

In this episode we talk about getting back to basics with social media, content you should be sharing, platfomrs to be on, start with a connection over 'just selling yoru product', and other tactics that are working in ecom. 

Learn more at socialsavvyhq.co or connect with Jessica on Instagram at @socialsavvyhq.

Links mentioned:

• Social Savvy Membership
• Building a Social Savvy Brand
• Template Shop

On this week's episode, we're diving into e-commerce growth strategies with Sandy Dedeian, a renowned consultant and expert in helping direct-to-consumer (D2C) brands scale successfully. With a wealth of experience and a proven track record of assisting businesses in their growth journey, Sandy has solidified her reputation as a go-to authority in the e-commerce landscape.

Topics covered in this episode include:

• Critical aspect of knowing when you've achieved product-market fit. 
• The importance of foundational strategies, such as defining your ideal customer and the significance of content in brand development.
• The need for brands to find their unique selling point (X-factor) even in a market saturated with products.
• Why excessive viral attention can sometimes harm a brand rather than benefit it.
• Insights into being intentional with social media, especially for product brands, and the difference between being an influencer and a business owner.
• Understand that marketing doesn't guarantee success and why it's crucial to work on your organic content alongside paid campaigns.

And so much more! 

You can connect with Sandy on Instagram @sandydedeian and on LinkedIn https://www.linkedin.com/in/sandydedeian/

She's also host of The Rectified Podocast. You can tuen in here! https://podcasts.apple.com/us/podcast/the-rectified-podcast/id1482176162 

 

In this week's episode we are talking about how to integrate ChatGPT into your product business. I talk about how to use it to help you streamline your workflows, gather insightful data about your customers, and how it can save you heaps of time in your daily, weekly and monthly marketing tasks.

We have been hearing lots of negative thoughts about AI, and there is currently a lot of fear mongering surrounding the subject. So why is it getting such a bad rap? It's the next big shift taking center stage in our society and in the workplace at large, and while I do think it needs to be regulated, it should not be feared.

Topics covered in this episode are:

• Using ChatGPT to help you with your product descriptions and website copy

• How to use it to research potential keywords and phrases to improve your SEO

• Help you write and create emails - including refining you messaging, and selling specific products from your shop on specific holidays, and what the best ones might be for specific times of year

• And how to gather insightful data from your customers to help you improve your products and even your business processes. 

All this and more, on this week's episode. Enjoy!

 

Are you multi-passionate? If so, this episode is for you.   This week, I sat down with business and marketing mentor Madison Tinder aka The Pivot Queen! We talk about following your passion, how to avoid burnout and the importance of finding the gaps in your market.    Madison started off successful as an entrepreneur, but was struggling internally and knew that something had to chage. That's when she decided to start from scratch, as well as open up her second business Soulful Scrunchies.    Madison refelcts on pivoting and how it felt to pivot her business in the early stages, and even though she lost a few clients along the way, it was the best decision she could have made. Madison realised that she has multiple passions, and that staying in one niche isn't what's best for everyone.    Is your business sustainable? Should you grow your brand before you launch? What is a good lauch strategy from a product biz perspective? This, and other questions answered on this week's edition of eCommerce Savvy.    Connect with Madison:   Instagram: #@madison.tinder Website: www.madisontinderllc.com Soulful Scrunchies: https://www.shopsoulfulscrunchies.com/

There is a room in the market for your unique product and perspective! This week, I spoke with Katie Hunt, founder of Proof to Product. Katie brings her business savvy and over 12 years of wholesale experince. She is a podcast host, business strategist, marketing mentor, and community builder for product-based business owners. In this episode we talk wholesale and how to pitch yoru products to wholesalesr in your niche.   Highlights from this episode include:  

• You don't have to do this alone!
• The thing people need to think about most are their product line, how they're marketing and brnad messaging.
• Why you need a solid wholesale terms and conditions outine over anything else.
• Email is the superior way to pitch wholesale accounts.

  We also talk about being in line with industry standards, how to add value to your business, why you need a printed catlog and not just a PDF, and go deep on what to expect when using wholesle sites like Faire in your wholesle strategy.    You won't want to miss this episode.     Connect with Katie: @prooftoproduct on Instagram www.prooftoproduct.com