eCommerce Badassery – Details, episodes & analysis

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eCommerce Badassery

eCommerce Badassery

Jessica Totillo Coster

Business

Frequency: 1 episode/6d. Total Eps: 343

Podbean
Ready to grow your product-based eCommerce business without burning out? The eCommerce Badassery Podcast delivers real-world strategies to boost product sales, grow your online store, master email marketing, and build a thriving, profitable eCommerce business. Jessica Totillo Coster, a 25+ year retail veteran and manager of a 7-figure eCommerce business, shares actionable steps and strategies to grow the traffic, sales, and profit in your online retail store. After building her multi-six figure brick + mortar clothing boutique and working with the top experts in SEO, Web Development, Email, and Digital Marketing, she’s spilling all the secrets like the straight-talking no bullsh*t New Yorker she is. Every Tuesday, hear from Jessica and the occasional guest to learn what it takes to take your eCommerce business to the next level. Each episode is delivered workshop-style and packed full of actionable takeaways that you can implement in your business right away. WHAT WE’LL COVER ON THE ECOMMERCE BADASSERY PODCAST: - Email Marketing Strategies for eCommerce Businesses - Social Media Strategies for product-based businesses to attract new customers - Technical training for eCommerce industry platforms like Shopify + Klaviyo - Social Media and Email Marketing Content ideas for product-based business owners - Stories from other eCommerce business owners who started at their kitchen tables to build multi-7-figure eCommerce businesses - Guest experts to share the latest strategies for marketing your eCommerce business - The latest Shopify Apps, AI marketing tools, and software to help you run your eCommerce business - How to use data to make educated decisions in your business and how to determine YOUR best next steps - How to increase conversion and average order value on your eCommerce website - How to do SEO (Search Engine Optimization) for eCommerce websites - and a whole lot more! If you’re ready to step into your role as the CEO of your eCommerce business with actionable steps and strategies and enjoy a little tough love to get things done, you’re in the right place. WANT MORE SUPPORT GROWING YOUR PRODUCT-BASED BUSINESS? Check out Jessica’s courses and programs at eCommerceBadassery.com, including: - Email Badassery: Create a high-converting email automation system & make money while you sleep - SEO Badassery: Get found online and drive organic traffic without spending money on ads or time on social - Shopify Badassery: Master your Shopify store and backend - The Lounge Membership: Access ongoing marketing & paid ad support. Includes live coaching.
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RSS
Apple

Recent rankings

Latest chart positions across Apple Podcasts and Spotify rankings.

Apple Podcasts
  • 🇨🇦 Canada - marketing

    26/07/2025
    #81
  • 🇨🇦 Canada - marketing

    25/07/2025
    #41
  • 🇬🇧 Great Britain - marketing

    15/07/2025
    #69
  • 🇨🇦 Canada - marketing

    11/07/2025
    #82
  • 🇬🇧 Great Britain - marketing

    11/07/2025
    #90
  • 🇨🇦 Canada - marketing

    10/07/2025
    #37
  • 🇨🇦 Canada - marketing

    03/07/2025
    #74
  • 🇨🇦 Canada - marketing

    20/06/2025
    #95
  • 🇨🇦 Canada - marketing

    19/06/2025
    #47
  • 🇬🇧 Great Britain - marketing

    02/06/2025
    #90
Spotify

    No recent rankings available



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RSS feed quality
Good

Score global : 73%


Publication history

Monthly episode publishing history over the past years.

Episodes published by month in

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295. eCommerce Website Updates for the Holiday Season

Episode 295

mardi 3 septembre 2024Duration 21:21

Ready to capitalize on the biggest shopping season of the year? You put so much time, energy, and effort into bringing traffic to your website, let's make sure it's optimized to create a great shopping experience optimized for conversion. 

 

In this episode, we're exploring 6 website updates you should make to optimize it for Q4 sales. 

 

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Full Episode Show Notes

http://ecommercebadassery.com/295

 

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Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

 

_______

 

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

 

 

This podcast uses the following third-party services for analysis: 

Chartable - https://chartable.com/privacy

 

294. How to Increase the Conversion of Your Best Seller This Holiday Season

Episode 294

mardi 27 août 2024Duration 15:38

You ready to set up your website so it'll do the selling for you? In today's episode, we're going to walk through a structure you can use on your product pages to increase conversion of your best-selling products just in time for the holiday season. 

 

Landing Page Example: https://bleame.com/products/crystal-hair-eraser

 

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Full Episode Show Notes

http://ecommercebadassery.com/294

 

_______

 

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

 

_______

 

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

 

 

This podcast uses the following third-party services for analysis: 

Chartable - https://chartable.com/privacy

 

285. How to Optimize Your Email List Growth Strategy

Episode 285

mardi 25 juin 2024Duration 21:41

Did you know? 60% of your Q4 sales will come from customers who engaged with you in the first half of the year.

While that's a huge percentage, there is still a lot of opportunity for you to acquire new customers in Q3 that can turn into repeat customers during the holiday season. 

But acquiring new customers isn't the only thing you'll want to focus on. You want to get those people onto your email list so you can continue to market them throughout the rest of the year. 

What does that take? An intentional email list-building strategy.  

 

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Links Mentioned

Content Badassery: https://ecommercebadassery.com/content-badassery

 

_______

Get the Full Show Notes

http://ecommercebadassery.com/285

 

_______

 

Let's Connect

Website: http://ecommercebadassery.com

Instagram: http://instagram.com/ecommercebadassery

Membership: http://ecommercebadassery.com/membership

 

_______

 

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear. 

 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

 

 

This podcast uses the following third-party services for analysis: 

Chartable - https://chartable.com/privacy

BONUS: The Lounge Price Isn’t Going Up - Here’s Why I Changed My Mind

lundi 30 janvier 2023Duration 05:42

The price of the Lounge Membership was scheduled to increase on January 31st. But something happened that reminded me WHY I priced this way in the first place and I decided to stick to my original plan and get a bit more creative. 

Tune in for the details... including a business lesson or two of course. 

 

Ready to Join? 👇

http://ecommercebadassery.com/membership

 

196. [BIZ BITE] Should I Be Concerned About TikTok & My Privacy?

Episode 196

jeudi 26 janvier 2023Duration 03:07

There is A LOT of chatter on the Internet right now about the safety of TikTok and the data it collects on its users. 

A lot of eCommerce business owners are wondering if they should be on TikTok or not based on these concerns.

Tune in to hear my two cents.

Links Mentioned TikTok’s Privacy Policy https://www.tiktok.com/legal/page/us/privacy-policy/en   TikTok’s Data Collection Policies https://foreignpolicy.com/2023/01/12/tiktok-security-concerns-china-european-union-social-media/   The Bill to Ban https://www.lawfareblog.com/new-bill-proposes-banning-tiktok-us   Schools & Universities Banning TikTok https://theconversation.com/dozens-of-us-schools-universities-move-to-ban-tiktok-197393   State Government Restrictions https://www.cnn.com/2023/01/16/tech/tiktok-state-restrictions/index.html   TikTok Heating Button https://www.forbes.com/sites/emilybaker-white/2023/01/20/tiktoks-secret-heating-button-can-make-anyone-go-viral/   Join the Lounge

https://bit.ly/3TqGNHy

 

Show Notes & Transcript

http://ecommercebadassery.com/195

Work With Me

Interested in getting my brain focused on YOUR business? Learn more about my services:

Email Marketing Help

https://ecommercebadassery.com/email-marketing

 

eCommerce Help

https://ecommercebadassery.com/ecommerce-help

 

Book a Strategy Call

https://ecommercebadassery.com/ecommerce-help/#strategycalls

 

FREE Resource Library

Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!

Sign Up for the Resource Library Here

https://ecommercebadassery.com/freestuff

 

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review the eCommerce Badassery Podcast

https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

 

This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy

 

195. 12+ Things to Automate in Your eCommerce Business

Episode 195

mardi 24 janvier 2023Duration 17:33

eCommerce automation. It's quite the buzzword in the online space and for good reason. Because with advancements in technology, there are so many systems and processes that can be automated in your eCommerce business. The more you automate, the more streamlined and profitable it will be.

Tune in to hear 12+ ways you can automate your eCommerce business starting now.

Important links

 

ManyChat DM Automation Platform

http://ecommercebadassery.com/manychat

 

Gatsby Influencer Marketing Platform

http://ecommercebadassery.com/gatsby

 

Design Packs: Pre-Designed Shopify Sections

http://ecommercebadassery.com/designpacks

 

Gorgias Customer Service & HelpDesk Platform for eCommerce

http://ecommercebadassery.com/gorgias

 

Shopify Flow Workflow Automation App

https://apps.shopify.com/flow

 

Klaviyo Email Marketing Platform

http://ecommercebadassery.com/klaviyo

 

The Lounge eCommerce Membership

http://ecommercebadassery.com/membership

 

Episodes Mentioned

109. How to Automate Your DMs with ManyChat

https://ecommercebadassery.com/how-to-automate-instagram-dms/

 

84. Identify Micro-Influencers from Your Existing Customer Base

https://ecommercebadassery.com/how-to-find-microinfluencers-for-ecommerce/

143. Must-Have Email Automations

https://ecommercebadassery.com/must-have-ecommerce-email-automations/

 

Get the Full Show Notes

eCommerceBadassery.com/195

 

FREE Resource Library 

Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!

http://ecommercebadassery.com/freestuff

 

Want More Badassery?

Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 

http://ecommercebadassery.com/facebook

Let’s connect on Instagram @ecommercebadassery

https://instagram.com/ecommercebadassery

 

Ready to Level Up Your Email Marketing & eCommerce Business?

Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

 

https://ecommercebadassery.com/klaviyo

Work With Me

Interested in getting my brain focused on YOUR business? Learn more about my services…

 

Email Marketing Help: https://ecommercebadassery.com/email-marketing

eCommerce Help: https://ecommercebadassery.com/ecommerce-help

 

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 

 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis: 

Chartable - https://chartable.com/privacy

194. [BIZ BITE] What Should I Use as a Post-Purchase Upsell

Episode 194

jeudi 19 janvier 2023Duration 02:07

One of the easiest ways to increase the average order value of your eCommerce store is with cross-sells, but a post-purchase cross-sell is one of the highest converting options. 

 

Tune in to hear how to choose the best products to use in a post-purchase cross-sell.

 

Join the Lounge

https://bit.ly/3TqGNHy

 

Show Notes & Transcript

http://ecommercebadassery.com/194

Work With Me

Interested in getting my brain focused on YOUR business? Learn more about my services:

Email Marketing Help

https://ecommercebadassery.com/email-marketing

 

eCommerce Help

https://ecommercebadassery.com/ecommerce-help

 

Book a Strategy Call

https://ecommercebadassery.com/ecommerce-help/#strategycalls

 

FREE Resource Library

Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!

Sign Up for the Resource Library Here

https://ecommercebadassery.com/freestuff

 

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review the eCommerce Badassery Podcast

https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

 

This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy

 

193. How to Create a Cohesive Omni-Channel Marketing Campaign for Your eCommerce Business

Episode 193

mardi 17 janvier 2023Duration 24:36

Get a behind-the-scenes look at what a true omnichannel marketing campaign looks like and how to create one for your business. 

Jessica shares multiple examples from different businesses including one from her previous gig and shows you how you can apply these same concepts to your business so matter how big or small your business and team are.

 

Links Mentioned

What is Omni-Channel Marketing - Klaviyo

https://www.klaviyo.com/blog/what-is-omnichannel-marketing

 

How to Do the Perfect Product Launch

https://ecommercebadassery.com/how-to-launch-ecommerce-product/

 

The Lounge eCommerce Membership

http://ecommercebadassery.com/membership

  Get the Full Show Notes

eCommerceBadassery.com/193

 

FREE Resource Library 

Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!

http://ecommercebadassery.com/freestuff

 

Want More Badassery?

Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 

http://ecommercebadassery.com/facebook

Let’s connect on Instagram @ecommercebadassery

https://instagram.com/ecommercebadassery

 

Ready to Level Up Your Email Marketing & eCommerce Business?

Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

 

https://ecommercebadassery.com/klaviyo

Work With Me

Interested in getting my brain focused on YOUR business? Learn more about my services…

 

Email Marketing Help: https://ecommercebadassery.com/email-marketing

eCommerce Help: https://ecommercebadassery.com/ecommerce-help

 

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 

 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis: 

Chartable - https://chartable.com/privacy

192. [BIZ BITE] How Can I Grow My Business if I Don’t Have Money to Invest

Episode 192

jeudi 12 janvier 2023Duration 03:56

When an entrepreneur comes to me and asks what should I do to grow my business the first question I usually ask them in response is do you have more time or do you have more money?

 

The truth of the matter is, in most cases, you’re either going to see slow growth organically or faster growth with investment. 

 

But many early entrepreneurs say they don’t have money to invest - but they also don’t want to wait to catch traction organically... so what do you do?

 

Other Helpful Links

 

How to Get Your Product on Store Shelves

https://ecommercebadassery.com/how-wholesale-katie-hunt/

 

 

How to Use Podcasts to Grow Your eCommerce Business

https://ecommercebadassery.com/podcast-marketing-for-product-based-businesses/

 

 

How to Get PR Coverage For Your Product-Based Business

https://ecommercebadassery.com/pr-for-product-based-businesses/

 

 

Public Relations Course for Product-Based Businesses*

https://wolf-craft.thinkific.com/courses/how-to-pitch-for-gift-guides?ref=e1b1de

 

 

Join the Lounge

https://bit.ly/3TqGNHy

 

Show Notes & Transcript

http://ecommercebadassery.com/192

Work With Me

Interested in getting my brain focused on YOUR business? Learn more about my services:

Email Marketing Help

https://ecommercebadassery.com/email-marketing

 

eCommerce Help

https://ecommercebadassery.com/ecommerce-help

 

Book a Strategy Call

https://ecommercebadassery.com/ecommerce-help/#strategycalls

 

FREE Resource Library

Every freebie I've created to help you grow the traffic, sales, and profit in your eCommerce business, all in one place!

Sign Up for the Resource Library Here

https://ecommercebadassery.com/freestuff

 

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 

Review the eCommerce Badassery Podcast

https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

 

This podcast uses the following third-party services for analysis:  Chartable - https://chartable.com/privacy

 

191. How to Decide What to Do Next in Your eCommerce Business

Episode 191

mardi 10 janvier 2023Duration 11:13

Data-driven decisions. It's a term you hear a lot, especially from me... but how do you actually go about it?

 

Tune in to hear how I go through a series of questions and answers to arrive at the best decision for a particular business.

 

Links Mentioned

All the Ways to Grow Your eCommerce Business

https://ecommercebadassery.com/grow-your-business-in-2022/

 

Accomplishing Goals Like an eCommerce Badass

https://ecommercebadassery.com/setting-and-accomplishing-goals-like-an-ecommerce-badass/

 

The Lounge eCommerce Membership

 

  Get the Full Show Notes

eCommerceBadassery.com/191

 

FREE Resource Library 

Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place!

http://ecommercebadassery.com/freestuff

 

Want More Badassery?

Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! 

http://ecommercebadassery.com/facebook

Let’s connect on Instagram @ecommercebadassery

https://instagram.com/ecommercebadassery

 

Ready to Level Up Your Email Marketing & eCommerce Business?

Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands.

 

https://ecommercebadassery.com/klaviyo

Work With Me

Interested in getting my brain focused on YOUR business? Learn more about my services…

 

Email Marketing Help: https://ecommercebadassery.com/email-marketing

eCommerce Help: https://ecommercebadassery.com/ecommerce-help

 

Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. 

 

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

This podcast uses the following third-party services for analysis: 

Chartable - https://chartable.com/privacy


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