Easy Email Marketing with Yael Keon – Details, episodes & analysis

Email marketing is not going anywhere in 2025. In fact, it is only getting more powerful and impactful than ever.

Here’s quick stats drop:

• 88% of people check their emails every day
• Half of marketers see email marketing as their most impactful channel
• People are 3 times more likely to make purchases from email marketing than social media
• 50% of people say they buy from a marketing email at least once a month

But as with any technology the landscape is changing, in many exciting ways. In this episode, I’m sharing my top 7 predictions for email marketing in 2025, including:

• Deliverability challenges and what you can do about it
• Attention and Engagement getting strategies
• The rise of AI

And how being yourself may actually be the key to standing out.

Resources mentioned in this episode:

Episode 120

Episode 121

Forbes 2025 Email Marketing Statistics

Get Started with Email Marketing

Want to see more of what I get up to when I’m not podcasting?

• Hang out with me on Instagram @yaelkeon
• Get my freebie: 80+ Fill in the Blank Email Ideas
• Get the FREE getting started course: Get Started with Email Marketing
• Shop The Email Marketing Superstore
• Join The Email Experience
• 1-1 Consulting

See omnystudio.com/listener for privacy information.

This episode is your annual reminder of those checks & balances you should be doing with your email marketing!

Now I know this isn’t the most exciting of tasks but the number one piece of feedback I hear about email marketing is that small business owners just don’t have enough time to do it.

But what if instead of just throwing spaghetti at the wall and sending emails because you “have to”, you were strategic in choosing the exact emails to be sending and optimising the ones you already have. And ensuring that the emails you are sending are hitting inboxes instead of spam.

This is all about stopping you from wasting time and focusing on what is working best – and ensuring that everything is working as it should.

The 3 Must Do Tasks are:

1. Checking your Numbers

2. Doing a Deliverability Review

3. Cleaning your List

PLUS a bonus task which you might find yourself doing anyway.

This episode is a must listen for when you are doing your planning for the coming year.

Resources mentioned in this episode:

MailReach Email Spam Test -

https://www.mailreach.co/email-spam-test

Mail Tester - https://www.mail-tester.com/

Mx Toolbox -  https://mxtoolbox.com/deliverability

EP46 - Review these every quarter

EP15 - Deliverability Demystified

EP99 - Authentication Armageddon

EP80 - How to Clean your List

Want to see more of what I get up to when I’m not podcasting?

• Hang out with me on Instagram @yaelkeon
• Get my freebie: 80+ Fill in the Blank Email Ideas
• Get the FREE getting started course: Get Started with Email Marketing
• Shop The Email Marketing Superstore
• Join The Email Experience
• 1-1 Consulting

See omnystudio.com/listener for privacy information.

Feeling stuck with your email marketing? Whether it's tech troubles, not knowing what to send, time constraints, or mindset issues, these hurdles can halt your progress. In this episode, I break down the four most common sticking points and share practical solutions to help you move forward.

You’ll Learn:

• Why tech doesn’t need to be the enemy
• How to find the time to prioritise your email marketing, even with a busy schedule
• The mindset shifts you need to embrace to confidently and consistently engage with your subscribers
• How to actually get excited about your email marketing so you want to do it

This is a kick up the butt episode with plenty of resources to help you take the action you want.

If you want to get a full month of personalised support & accountability from me, then make sure you join The Email Experience for the month of September for only $7! You’ll get to join up to 4 x group coaching calls, have me check your tech, receive critiques of your copy and cowork with me for a day. Plus more.

Join us at yaelkeon.com/trial

Want to see more of what I get up to when I’m not podcasting?

• Hang out with me on Instagram @yaelkeon
• Get my freebie: 80+ Fill in the Blank Email Ideas
• Get the FREE getting started course: Get Started with Email Marketing
• Shop The Email Marketing Superstore
• Join The Email Experience
• 1-1 Consulting

See omnystudio.com/listener for privacy information.

The process of planning and creating automations can be incredibly daunting for some. Not only are the tech and integrations to worry about. But you need to write a tonne of emails as well.

Or you may find you have started with the best of intentions but as your business has grown and you have added more and more automations it’s become overwhelming and you aren’t exactly sure who is getting what anymore.

So to simplify things, I’m sharing 10 of favourite tips to help you speed up the creation of your automations and also make the process easier – today AND in the future when you are going back wondering who is getting what.

You’ll learn how to:

• Plan out your automations and easily connect one to another
• Name and organise your automations so you know exactly what your subscriber is experiencing
• Identify which subscribers are worth connecting with more and which are best unsubscribed
• Write your emails really quickly
• Leverage saved content blocks and conditional content to design your emails fast

This episode goes beyond just the basics and showcases how just a few extra tweeks can make your automations so much more user friendly.

If you want more support with your automations, check out the Ecommerce Automations or Services Automations courses in my shop.

Or if you want me to help get your automations setup, check out my 1-1 consulting packages at yaelkeon.com/work-with-me.

Other resources mentioned in this episode:

• Ep 11 Email Automation Explained
• Ep 61 Ecommerce Automations
• Ep 63 Services Automations
• Ep 65 Digital Creators Automations
• Ep 77 ChatGPT

Want to see more of what I get up to when I’m not podcasting?

• Hang out with me on Instagram @yaelkeon
• Get my freebie: 80+ Fill in the Blank Email Ideas
• Get the FREE getting started course: Get Started with Email Marketing
• Shop The Email Marketing Superstore
• Join The Email Experience
• 1-1 Consulting

See omnystudio.com/listener for privacy information.

Wanting to increase the numbers and types of emails you are sending but are concerned about the number of emails your subscribers may get? A preferences centre might just be the solution you need!

In this episode, I’m breaking down how a preferences centre can help transform your email strategy and keep your subscribers happy.

You’ll learn:

• How a preferences centre customises the subscriber experience
• Why it’s a crucial alternative to unsubscribing
• The different types of preferences you can offer
• When and where to add preferences links in your emails
• How to create and automate your own DIY preferences centre

The bottom line? You’ll be sending the right emails to the right people - based around what they have told you they want. And you can breathe a sigh of relief that you aren’t annoying anyone with content they don’t want.

If you want more tips and ideas on the strategies behind grouping your subscribers, how to get the information and how to setup preferences centres then you’ll love my Super Segmenting course.

You’ll also learn my automation hacks to make it easy to move subscribers into their relevant groups.

PLUS get a full library Tech Tutorials showing how to setup your segments, lists and more inside your email marketing software (Klaviyo, MailerLite, ConvertKit, MailChimp and ActiveCampaign).

What you learn here can not only be used for your campaigns but also in your automations as well. The result? Emails that actively speak to individual subscribers needs.

Learn more at yaelkeon.com/segment

Want to see more of what I get up to when I’m not podcasting?

• Hang out with me on Instagram @yaelkeon
• Get my freebie: 80+ Fill in the Blank Email Ideas
• Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat
• Shop The Email Marketing Superstore
• Join The Email Experience

See omnystudio.com/listener for privacy information.

It’s the end of financial year here in Australia and the time we all step back to look at the key numbers in our businesses. And your email marketing numbers should definitely be included in your analysis.

No, I’m not talking about your opens, clicks, unsubscribes and bounces here.

Instead we want to know exactly how much revenue email marketing has contributed to your bottom line and (even cooler) how we can use these numbers to create predictions about what you will earn next year.

Inside this episode, I’m sharing the top 4 metrics you want to review and how to calculate them:

• Return on Investment (ROI)
• Revenue per Subscriber (RPS)
• Sales Conversion Rate
• List Growth Rate

Plus your predicted email marketing revenue for the year to come.

If you want more support in calculating these numbers check out The Email Experience membership which includes a full email performance review process and the 5 Email Experiences Framework to help you identify any gaps in your email marketing. Learn more at yaelkeon.com/experience.

Or if you want me to look at the numbers for you, check out my 1-1 consulting packages at yaelkeon.com/work-with-me.

Other resources mentioned in this episode:

• Get Started with Email Marketing Course
• Ep 86 - How to Increase your Conversions
• Ep 24 - Why your Email List Isn’t Growing
• List Building Boost Course

Want to see more of what I get up to when I’m not podcasting?

• Hang out with me on Instagram @yaelkeon
• Get my freebie: 80+ Fill in the Blank Email Ideas
• Get the FREE getting started course: Get Started with Email Marketing
• Shop The Email Marketing Superstore
• Join The Email Experience
• 1-1 Consulting

See omnystudio.com/listener for privacy information.

In the last 2 years since my last behind the scenes episode, a lot has changed in my business and therefore the way I have used email marketing has too.

Now with dozens of different offers with The Email Marketing Superstore, selling more frequently is crucial to my business growth. But, of course, I don’t want to be sending a mass sales email every day.

But just because I don’t have any campaigns running, it doesn’t mean that I don’t sell everyday.

Inside this episode, I lift the curtain and share:

• How being generous with my free content actually gets more sales
• My top performing top of funnel lead generation strategies
• What automated emails I have sending to get sales on autopilot
• What improvements I want to make
• The tech I used to make it happen

You’ll learn that selling isn’t all about big flashy promotions but can be about simply showing up with the right offer to the right person at the right time.

Want to see more of what I get up to when I’m not podcasting?

• Hang out with me on Instagram @yaelkeon
• Get my freebie: 80+ Fill in the Blank Email Ideas
• Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat
• Shop The Email Marketing Superstore
• Join The Email Experience

See omnystudio.com/listener for privacy information.

“Selling is a Service” <<< That’s all well and good to say but when it comes to crunch time during that promotion or sale, simply repeating that statement to yourself is not going to cut it. It’s kind of like saying willpower is the way to develop habits - simply just not enough.

The question then comes up - what can I do when I am feeling those selling mindset wobbles?

In this episode, I’m sharing 5 practical ways you can combat those nasty sales thoughts and feel confident in sending those emails.

You’ll learn:

• Why just using a swipe file (or ChatGPT) will actually make you feel more sales-y
• How knowing your numbers is really your secret weapon
• What evidence to collect to give you that confidence boost you need

And my top recommended tactic if you know those negative thoughts are going to come up.

If you want more tips on selling in a feel good way, then I highly recommend grabbing my Everyday Email Sales course. Everyday Email Sales is not about big promotions or launches – instead these are the strategies you can use on a day to day basis in your email marketing. Grab it at yaelkeon.com/everyday

Want to see more of what I get up to when I’m not podcasting?

• Hang out with me on Instagram @yaelkeon
• Get my freebie: 80+ Fill in the Blank Email Ideas
• Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat
• Shop The Email Marketing Superstore
• Join The Email Experience

See omnystudio.com/listener for privacy information.

Let’s take a little step back and look at the big picture of email marketing and how to get started.

Even if you do have some of your email marketing setup please don’t disregard this episode, as you may find you have missed a crucial step. Or perhaps you’ve done the first 5 but are missing out on the true potential of email marketing by stopping where you have.

Email marketing is definitely one of those things that you can be working on forever. It is never done. There are always new layers you can add in.

This is why it can be incredibly overwhelming – all those shiny objects.

But the shiny objects are no good if you don’t have the foundations right. This is where the 8 steps come in.

From brainstorming ideas to setting up your software to create a welcome experience to automation, you’ll know exactly what you need to do.

These 8 steps are pulled directly from my new FREE course Get Started with Email Marketing. Think of this episode as the outline but the free course goes into each of those so much deeper.

If you want to know more make sure to register at yaelkeon.com/start.

Want to see more of what I get up to when I’m not podcasting?

• Hang out with me on Instagram @yaelkeon
• Get my freebie: 80+ Fill in the Blank Email Ideas
• Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat
• Shop The Email Marketing Superstore
• Join The Email Experience

See omnystudio.com/listener for privacy information.

Getting those first email subscribers can be daunting. Not only do you have that worry about why would anyone sign up to my email list but you also have some tech setup to deal with.

Inside this episode, you’ll learn:

• How to create a compelling reason for someone to sign up to your list (even if you don’t have a lead magnet)
• Where and how to add forms on your website
• The biggest mistakes to avoid

After listening, you’ll feel much more confident in inviting your audience to your list.

This episode is a sneak peak of just one of the lessons inside my new, free course Get Started with Email Marketing.

With almost 2 hours of video trainings, divided into bite-sized chunks, you’ll:

• Understand what email marketing really is (Hint: It isn’t just newsletters)
• Get the 8 steps to implementing your email marketing strategy
• Have your burning questions answered through the ever-expanding FAQs section. Things like “When’s the best time to send an email?” and “How do I know if I’m doing any good?”

And, yes, this is even for you if you have an established email list because you may have missed a few crucial steps.

Get your hands on this today at yaelkeon.com/start

Want to see more of what I get up to when I’m not podcasting?

• Hang out with me on Instagram @yaelkeon
• Get my freebie: 80+ Fill in the Blank Email Ideas
• Watch the free masterclass: 4 Must-have emails for sales success & exactly how to write them in 10 minutes flat
• Shop The Email Marketing Superstore
• Join The Email Experience

See omnystudio.com/listener for privacy information.