Explore every episode of the podcast Easy Email Marketing with Yael Keon
| Title | Pub. Date | Duration | |
|---|---|---|---|
| 2025 Email Marketing Predictions | 05 Jan 2025 | 00:21:24 | |
Email marketing is not going anywhere in 2025. In fact, it is only getting more powerful and impactful than ever. Here’s quick stats drop:
But as with any technology the landscape is changing, in many exciting ways. In this episode, I’m sharing my top 7 predictions for email marketing in 2025, including:
And how being yourself may actually be the key to standing out. Resources mentioned in this episode: Forbes 2025 Email Marketing Statistics Get Started with Email Marketing
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| 3 Must-Do End of Year Tasks | 22 Dec 2024 | 00:17:50 | |
This episode is your annual reminder of those checks & balances you should be doing with your email marketing! Now I know this isn’t the most exciting of tasks but the number one piece of feedback I hear about email marketing is that small business owners just don’t have enough time to do it. But what if instead of just throwing spaghetti at the wall and sending emails because you “have to”, you were strategic in choosing the exact emails to be sending and optimising the ones you already have. And ensuring that the emails you are sending are hitting inboxes instead of spam. This is all about stopping you from wasting time and focusing on what is working best – and ensuring that everything is working as it should. The 3 Must Do Tasks are:
PLUS a bonus task which you might find yourself doing anyway. This episode is a must listen for when you are doing your planning for the coming year.
Resources mentioned in this episode: MailReach Email Spam Test - https://www.mailreach.co/email-spam-test Mail Tester - https://www.mail-tester.com/ Mx Toolbox - https://mxtoolbox.com/deliverability EP46 - Review these every quarter EP15 - Deliverability Demystified EP99 - Authentication Armageddon
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| Get Unstuck | 18 Aug 2024 | 00:23:16 | |
Feeling stuck with your email marketing? Whether it's tech troubles, not knowing what to send, time constraints, or mindset issues, these hurdles can halt your progress. In this episode, I break down the four most common sticking points and share practical solutions to help you move forward. You’ll Learn:
This is a kick up the butt episode with plenty of resources to help you take the action you want. If you want to get a full month of personalised support & accountability from me, then make sure you join The Email Experience for the month of September for only $7! You’ll get to join up to 4 x group coaching calls, have me check your tech, receive critiques of your copy and cowork with me for a day. Plus more. Join us at yaelkeon.com/trial
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| 10 Automation Creation Hacks | 04 Aug 2024 | 00:27:39 | |
The process of planning and creating automations can be incredibly daunting for some. Not only are the tech and integrations to worry about. But you need to write a tonne of emails as well. Or you may find you have started with the best of intentions but as your business has grown and you have added more and more automations it’s become overwhelming and you aren’t exactly sure who is getting what anymore. So to simplify things, I’m sharing 10 of favourite tips to help you speed up the creation of your automations and also make the process easier – today AND in the future when you are going back wondering who is getting what. You’ll learn how to:
This episode goes beyond just the basics and showcases how just a few extra tweeks can make your automations so much more user friendly. If you want more support with your automations, check out the Ecommerce Automations or Services Automations courses in my shop. Or if you want me to help get your automations setup, check out my 1-1 consulting packages at yaelkeon.com/work-with-me. Other resources mentioned in this episode:
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| Preferences Centres: Why, What, When, Where & How | 21 Jul 2024 | 00:19:30 | |
Wanting to increase the numbers and types of emails you are sending but are concerned about the number of emails your subscribers may get? A preferences centre might just be the solution you need! In this episode, I’m breaking down how a preferences centre can help transform your email strategy and keep your subscribers happy. You’ll learn:
The bottom line? You’ll be sending the right emails to the right people - based around what they have told you they want. And you can breathe a sigh of relief that you aren’t annoying anyone with content they don’t want. If you want more tips and ideas on the strategies behind grouping your subscribers, how to get the information and how to setup preferences centres then you’ll love my Super Segmenting course. You’ll also learn my automation hacks to make it easy to move subscribers into their relevant groups. PLUS get a full library Tech Tutorials showing how to setup your segments, lists and more inside your email marketing software (Klaviyo, MailerLite, ConvertKit, MailChimp and ActiveCampaign). What you learn here can not only be used for your campaigns but also in your automations as well. The result? Emails that actively speak to individual subscribers needs. Learn more at yaelkeon.com/segment
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| 4 Metrics to Review Every EOFY | 07 Jul 2024 | 00:25:24 | |
It’s the end of financial year here in Australia and the time we all step back to look at the key numbers in our businesses. And your email marketing numbers should definitely be included in your analysis. No, I’m not talking about your opens, clicks, unsubscribes and bounces here. Instead we want to know exactly how much revenue email marketing has contributed to your bottom line and (even cooler) how we can use these numbers to create predictions about what you will earn next year. Inside this episode, I’m sharing the top 4 metrics you want to review and how to calculate them:
Plus your predicted email marketing revenue for the year to come. If you want more support in calculating these numbers check out The Email Experience membership which includes a full email performance review process and the 5 Email Experiences Framework to help you identify any gaps in your email marketing. Learn more at yaelkeon.com/experience. Or if you want me to look at the numbers for you, check out my 1-1 consulting packages at yaelkeon.com/work-with-me. Other resources mentioned in this episode:
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| [BTS] How I Sell Everyday Using Email | 23 Jun 2024 | 00:25:54 | |
In the last 2 years since my last behind the scenes episode, a lot has changed in my business and therefore the way I have used email marketing has too. Now with dozens of different offers with The Email Marketing Superstore, selling more frequently is crucial to my business growth. But, of course, I don’t want to be sending a mass sales email every day. But just because I don’t have any campaigns running, it doesn’t mean that I don’t sell everyday. Inside this episode, I lift the curtain and share:
You’ll learn that selling isn’t all about big flashy promotions but can be about simply showing up with the right offer to the right person at the right time.
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| 5 Practical Antidotes to Sales Mindset Wobbles | 09 Jun 2024 | 00:17:33 | |
“Selling is a Service” <<< That’s all well and good to say but when it comes to crunch time during that promotion or sale, simply repeating that statement to yourself is not going to cut it. It’s kind of like saying willpower is the way to develop habits - simply just not enough. The question then comes up - what can I do when I am feeling those selling mindset wobbles? In this episode, I’m sharing 5 practical ways you can combat those nasty sales thoughts and feel confident in sending those emails. You’ll learn:
And my top recommended tactic if you know those negative thoughts are going to come up. If you want more tips on selling in a feel good way, then I highly recommend grabbing my Everyday Email Sales course. Everyday Email Sales is not about big promotions or launches – instead these are the strategies you can use on a day to day basis in your email marketing. Grab it at yaelkeon.com/everyday
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| 8 Steps to Conquering Email Marketing | 26 May 2024 | 00:15:01 | |
Let’s take a little step back and look at the big picture of email marketing and how to get started. Even if you do have some of your email marketing setup please don’t disregard this episode, as you may find you have missed a crucial step. Or perhaps you’ve done the first 5 but are missing out on the true potential of email marketing by stopping where you have. Email marketing is definitely one of those things that you can be working on forever. It is never done. There are always new layers you can add in. This is why it can be incredibly overwhelming – all those shiny objects. But the shiny objects are no good if you don’t have the foundations right. This is where the 8 steps come in. From brainstorming ideas to setting up your software to create a welcome experience to automation, you’ll know exactly what you need to do. These 8 steps are pulled directly from my new FREE course Get Started with Email Marketing. Think of this episode as the outline but the free course goes into each of those so much deeper. If you want to know more make sure to register at yaelkeon.com/start.
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| Get your First Signups | 06 May 2024 | 00:15:37 | |
Getting those first email subscribers can be daunting. Not only do you have that worry about why would anyone sign up to my email list but you also have some tech setup to deal with. Inside this episode, you’ll learn:
After listening, you’ll feel much more confident in inviting your audience to your list. This episode is a sneak peak of just one of the lessons inside my new, free course Get Started with Email Marketing. With almost 2 hours of video trainings, divided into bite-sized chunks, you’ll:
And, yes, this is even for you if you have an established email list because you may have missed a few crucial steps. Get your hands on this today at yaelkeon.com/start
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| FREE COURSE ANNOUNCEMENT - Get Started with Email Marketing | 28 Apr 2024 | 00:03:17 | |
ANNOUNCEMENT - The new FREE course Get Started with Email Marketing is here. With almost 2 hours of video trainings, divided into bite sized chunks you’ll be ready to take action today. Understand what email marketing really is (Hint: It isn’t just newsletters) Get the 8 steps to implementing your email marketing strategy Have your burning questions answered through the ever-expanding FAQs section. Things like “When’s the best time to send an email?” and “How do I know if I’m doing any good?” And, yes, this is even for you if you have an established email list because you may have missed a few crucial steps. You’ll be on your way to:
Get instant access totally for free at yaelkeon.com/start See omnystudio.com/listener for privacy information. | |||
| Don’t Send Email Newsletters | 22 Apr 2024 | 00:17:13 | |
Email newsletters are dead. And, no, I that doesn’t mean I am burning my business to the ground. Because email marketing does not equal email newsletters. Email newsletters were the way people were using email marketing 20 years ago. A few things have changed since then… No one would have expected social media not to have changed in the last 5 minutes, yet somehow they get stuck in the mindset of how email was way back when. It has changed. And the potential is ridiculous. In this episode, I’m sharing 5 ways email marketing should be used today. And the best news is - you can forget about most of the rules and use it in a way that makes sense to you and your business.
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| Software Update 2024 | 09 Dec 2024 | 00:26:03 | |
Welcome to the annual email marketing software update roundup for 2024. Unlike previous years with major deliverability changes, this year has been more about feature improvements and platform refinements. In this episode, I'm diving deep into the updates across key email marketing platforms, giving you the insider view on what's changed and what matters. You'll learn:
My top 2 highlights? Segments management from ActiveCampaign and the ability to add & remove subscribers from lists in Klaviyo. But there is so much more. Listen in now!
TIMESTAMPS: MailChimp - 2:54 MailerLite - 3:18 Kit (formerly ConvertKit) - 4:53 ActiveCampaign - 6:16 Klaviyo - 16:16
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| 15 Practical Email Writing Tips | 08 Apr 2024 | 00:16:58 | |
Don’t think you are a good writer? Then this podcast episode is for you! The truth is anyone can be a good writer. It just takes time, practice and a little guidance. The good news? Email is the perfect place to practice your writing as it isn’t so “public”. It is with your trusted audience so you can use this space to get better and better. So please don’t let the misconception that you “are not a good writer” stop you from sending emails. But to help you out, I’m here to offer some of my favourite tips. Coming from someone who is not technically a writer but who has written and reviewed tens of thousands of emails. This is NOT another piece of email marketing writing tips where they only talk about subject lines and layouts (I have different episodes for those). Instead, inside this episode you’ll learn 15 practical tips to help you write the actual words and make them stand out. From tone of voice to power words to email openers, you’ll get some advise you can take away and use today.
Resources mentioned: Ep 101 - Email Design Essentials Ep 42 - Spice up your Subject Lines WordStream Power Words Article
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| Make Your Email Software Easy to Use With This One Hack | 24 Mar 2024 | 00:14:12 | |
Want a quick tip that with save you your sanity when using your email marketing software? Listen in! I see it all the time. Someone starts with a shiny new email marketing software and at the beginning it’s clean and easy. You have only one or two forms, lists or groups and a couple of automations. But then you add another lead magnet. Or you want to send different emails to different groups. Or you want to add this extra automation. Or you want to add some preferences like allowing someone to opt out. Before you know it you have dozens (if not 100s of tags), a tonne of automations that you don’t know what they do, you are unsure if your subscribers are actually getting the right emails and it becomes all too overwhelming. It’s enough to make someone pull their hair out and give up. OR they come to me to sort it all out for them! But it doesn’t need to be this way. In this episode I’ll share the one hack that will make your software so much more organised.
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| Email Design Essentials | 10 Mar 2024 | 00:22:40 | |
Yes, we all want “pretty” emails. But what is more important - having your subscribers be able to engage with the email easily and take the action you want them to take or pretty? No brainer that it’s option A as the purpose of email marketing is to communicate something important with your leads, clients and customers. So we need to think of this first and foremost. But what you need to know is that there is more to email design than what meets the eye (literally and figuratively). Inside this episode, I take a look at the 3 key considerations you need to have in mind when designing your emails: purpose, deliverability and accessibility. I do a deep dive into each of the above and share practical insights into what can have impact on each. The good news? A lot of the tips shared overlap so we can bring it all back to some really key design tips to ensure we meet the majority of peoples needs while also reaching your goals. You’ll also get my list of 13 items to check before you finish your email design and my one biggest tip to make this easy for every single email you send. Want more insights on how to create beautifully designed emails that also get opens, clicks, replies and buys? Then checkout my Engaging Emails course at yaelkeon.com/engage
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| EPISODE 100 - Self Trust and Lessons in Online Business | 25 Feb 2024 | 00:35:24 | |
Here we are - 100 episodes and almost 3 years into The Easy Email Marketing podcast! Reaching this milestone has given me a moment to pause and reflect on my business journey so far and I felt really led to speak on some of the lessons I have learnt along the way. Inside this episode I discuss:
And ultimately how self trust is the biggest thing you can build. This is a frank, vulnerable and opinionated episode but something different I really felt needed to be said. Here’s to another 100 episodes - I’ll be back with the email marketing goodness next time.
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| Email Authentication (and other deliverability factors) | 11 Feb 2024 | 00:21:29 | |
Unless you’ve been hiding under a rock, you will have heard something about Google and Yahoo’s Email Authentication Changes which came into effect this month (Feb 2024). This has sent the internet in a frenzy with people going into panic over what needs to happen. And some creators really haven’t helped with this. Well first I’m here to reassure you that if you haven’t got it sorted out yet that you are not going to get put into Google or Yahoo spam jail yet. But it is important so I’m going to step you through a few key things you need to have in place. I cover:
This is an important episode but my hope is to take away the fear about this overwhelming topic and show you it doesn’t need to be that hard. It may only take you 10 minutes to sort out. Resources mentioned in this episode: Google: New Gmail protections for a safer, less spammy inbox Google Workspace: Email Sender Guidelines ActiveCampaign SPF, DKIM and DMARC authentication Klaviyo understanding email authentication ConvertKit Domain Verification Email Tool Tester January 2024 Deliverability Test Sample DMART TXT Record: Name: _dmarc. Value without email address: v=DMARC1; p=none OR Value with email address: v=DMARC1; p=none; rua=mailto:dmarc-reports@yourbrand.com For help with engagement - Get List Revival Live round happening Feb 19th - March 3rd For support form me, join The Email Experience Membership
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| Easy Content Creation with Jenny De Lacy | 28 Jan 2024 | 00:36:15 | |
Overwhelmed by the idea of creating content for your business? Then listen in! In this episode I am joined by Jenny De Lacy of Talking Digital who is known for her content expertise which is why she was the perfect person to bring on board to help you breakthrough some of your content blocks. Inside this episode we discuss:
This episode is full of quick win email ideas which you will go away thinking “why didn’t I think of that” It’s one you don’t want to miss! Links Get your one page visual content plan About Jenny When you grow up being a showoff, a chatterbox and someone who loved people as much as Jenny did you quickly learn how to read a room and understand people. She honed her communication skills early! She turned those skills and a love of learning, into a marketing consulting career in 2015, after a 20+year corporate career in learning & development consulting, working for some of the biggest organisations in Australia. She founded Talking Digital to give thought leaders and business owners and their teams, message clarity and the confidence and know-how to share it, to accelerate their visibility, attract more ideal clients, and achieve their business goals - without wasting time on marketing that doesn't work! She loves to make marketing simple with her tools, models and techniques, and is inspired every day by her amazing clients and all they bring to the world.
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| Email Marketing Maths | 14 Jan 2024 | 00:24:15 | |
Stop wishing & hoping that whatever email list size you have will result in magically achieving your sales goals this year. Because it’s not magic. It’s actually just maths. In this episode, I’m sharing with you how to calculate exactly how many subscribers you need to reach your big, hairy, audacious goals this year. And your realistic ones here. You’ll learn how to calculate your email subscriber value and then use this to set new list growth goals. Once you have mastered this process, you can apply it to your campaigns, launches, promotions, automations and so much more. Or if you haven’t got much of a history yet, I’ll share how to do it using some next-best guess numbers. Resources mentioned in this episode: Want to see more of what I get up to when I’m not podcasting?
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| 4 Simple Steps to Your Best Email Marketing Year Yet | 31 Dec 2023 | 00:20:19 | |
Happy new year and welcome to another year of the Easy Email Marketing podcast. Hopefully you have already identified email marketing as one of your core business strategies that you continue to pay attention to each and every year - not just as a once off. But this doesn’t mean that you don’t have a lot of things you want to achieve this year. So how can you improve your email marketing without feeling like you need to dedicate all your time to it? Well in this episode I reveal all by sharing my 4 simple steps for planning your best email marketing year yet. This is the express plan and something that will not only help you with your email marketing but impact all other areas of your business. My goal for you is that you just focus on the most important things and this episode I show you how. Resources mentioned in this episode:
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| How to Take Time off From Email Marketing | 11 Dec 2023 | 00:17:49 | |
As we are barrelling into Christmas, school holidays and trying to get everything wrapped up while still battling school concerts, Christmas parties and the last minute shopping, you may be dreaming of that moment when you can finally put your feet up with a glass of wine and take a breathe. But what about your business? How can you take that time off while still showing up for your subscribers, customers and clients? And, even better, how can you still continue to get sales? Of course my answer is email marketing and this is the perfect time to have a look at ways in which you can make it a whole lot easier on yourself. Inside this episode, I’m sharing my top tips for taking time off your email marketing and how that also supports you taking time off from your business as well. I talk pre-scheduling, easy content ideas, honest communication, automation and even *gasp* not sending anything for a short time. There’s a handy tip in here for you so gift yourself a few minutes to listen so you can get even more time back later.
If you want some shortcuts to getting some of what I spoke about sort out check out these courses: Welcome Series Builder - Ecommerce Edition Welcome Series Builder - Services & Digital Products Edition
More helpful podcast episodes: EP70 - Quick & Easy Email ideas for the End of Year EP59 - Holiday Proof your Email Marketing Want to see more of what I get up to when I’m not podcasting?
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| Email Marketing Software Update Roundup | 26 Nov 2023 | 00:41:53 | |
A must listen, this episode goes through all you need to know about the email marketing software and tech updates that have happened over 2023 and some important changes coming in early 2024. Then I look at the way the different email marketing software providers are utilising AI and if it is actually helpful or not. 14:32 ActiveCampaign 21:03 Klaviyo 26:25 MailerLite 31:56 ConvertKit 36:03 MailChimp 40:21 Wrap up If you want help setting up your software check out the below courses:
More helpful podcast episodes: Email Deliverability Demystified Using ChatGPT for your Email Marketing Want to see more of what I get up to when I’m not podcasting?
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| Black Friday Boosters | 24 Nov 2024 | 00:20:50 | |
If your inbox and text messages haven’t alerted you to the fact yet - Black Friday promos are already upon us even though it is still technically days away. Hopefully you have your promotions all in place by now but in this podcast episode, I thought I’d have a bit of (nerdy) fun and share some extra boosters you can layer into your promotions. Think of this as a bit of a menu of ideas that you can add to take things up a notch. From content to segmenting to strategy, this episode goes beyond the stereotypical advice and gives practical ideas you can implement quickly. A word of warning though: Don’t do them all!
Other helpful resources: EP68 - Top Black Friday Email Marketing Tips EP115 - How The Salty Fox is Killing It with Ecommerce Email Marketing Birthday Bundle < Black Friday Offer
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| What to Do Next | 12 Nov 2023 | 00:14:24 | |
There’s a lot you can do with email marketing. But I’ve said it once and I’ll say it again - you should not attempt to do everything at once. Email marketing is all about layers and strategic priorities but it can be confusing as to where you should focus your attention next. Inside this episode, I share my recommended order of operations aka what you should do next. We begin with the essentials and then we look at how to figure out what your next focus should be and ideas for what you can implement. Still unsure? I have a free quiz you can take to get some specific recommendations just for you. Take it at yaelkeon.com/quiz (No email opt in required for the results). Want to see more of what I get up to when I’m not podcasting?
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| Emails to Send AFTER the Sale | 29 Oct 2023 | 00:12:28 | |
It’s the side of email marketing that everyone seems to forget yet it can provide the best customer service, sales conversions AND make your life a heck of a lot easier through automating or eliminating your admin. Whether you have an ecommerce store, provide services or are a digital creator the post purchase experience is a must have. Want to see more of what I get up to when I’m not podcasting?
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| Content Marketing and Email - A Perfect Match | 15 Oct 2023 | 00:19:56 | |
Content marketing is one of the BEST strategies you can use to grow your email list - not to mention having something to send. Not only does it provide a catch-free way of learning about you, your business but it also gives you an easy way for your business to be discovered.
And where I recommend you get started - in a way that doesn’t have you tied to writing a blog every week or suddenly becoming a YouTube sensation.
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| Increase Webinar Signups, Showups and Conversions | 24 Sep 2023 | 00:17:33 | |
Whether you call it a webinar, a training, a masterclass or a workshop - you always have the goal of getting as many people as possible signing up and watching. And email marketing of course plays a huge role in this. Not only do you use it to invite existing subscribers but you have confirmation emails, reminder emails and replay emails to send. The result? More engaged subscribers and (if you are selling) more sales. Inside this episode, I’m sharing 7 different email hacks to help increase your webinar signup, showup and conversion rates. Want to see more of what I get up to when I’m not podcasting?
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| Sneaky Target Market Research | 10 Sep 2023 | 00:20:20 | |
If you are in business you know that understanding your target market is crucial to your success. After all, you need to deliver what your audience wants to have them buy from you. But so many of the target market training out there either focus on building customer avatars and completing epic worksheets. Or going full tilt into surveys or interviews or other intensive research processes. While there is nothing wrong with either approach, I prefer something a little more immediate and concrete. Something based on real data and information from my specific audience. And something that I can do without committing hours upon hours of my time. And no surprises, my secret is using email marketing. Target market insights is one of the unspoken superpowers of email marketing and there are a tonne of ways you can do it, without your audience even knowing what you are doing. I call it sneaky target market research and in this episode I share 7 ways you can do it and some of tech hacks that make it happen. Want to see more of what I get up to when I’m not podcasting?
Have my team get your email software setup via Email Automation Co See omnystudio.com/listener for privacy information. | |||
| 10 Ways to Boost Your List Growth | 27 Aug 2023 | 00:16:45 | |
Does it feel like your email list is growing in slow motion? When you first begin focusing on growing your list, the subscribers seem to just flow in easily. But then it just slows… Totally normal. That just means you need to keep reviewing what you are doing, mixing things up a bit and just getting more proactive. In this episode, I’m sharing 10 ways you can boost your list growth. From lead magnets to leveraging content to ads to collaborations - you'll find a fresh idea that just might make all the difference.
Have my team get your email software setup via Email Automation Co See omnystudio.com/listener for privacy information. | |||
| Course Creators: Choosing the right email marketing software | 13 Aug 2023 | 00:22:08 | |
Finally it’s the course creators turn. (Or membership owners, or digital downloads stores, or online programs deliverers). Basically if you are selling scalable offers, this podcast episode is for you if you want help making the decision about the best email marketing software for you.
I talk about the key differences between these options, what you might want to consider and how to make the best choice for your business. This is the big picture, key differences episode you need to get you started on making an informed decision.
If MailerLite in particular strikes your interest, then you may want to check out my new course “How to… MailerLite”. Get it here. Want to see more of what I get up to when I’m not podcasting?
Have my team get your email software setup via Email Automation Co See omnystudio.com/listener for privacy information. | |||
| How to Increase Conversions | 30 Jul 2023 | 00:12:55 | |
Sending emails but not getting the results you want? Then this episode is for you! Inside this episode, I introduce The LIFT™ Model from Chris Goward and how it can be applied to email. From increasing relevance to adding urgency to reducing anxiety, you’ll learn some of the simple tweeks that could just make all the difference. Want to see more of what I get up to when I’m not podcasting?
Have my team get your email software setup via Email Automation Co See omnystudio.com/listener for privacy information. | |||
| The Cheats Way to Create Content | 17 Jul 2023 | 00:15:53 | |
Feeling totally uninspired or just “too busy” to write your emails (or any content) right now? Then this episode is for you. Inside, I’m sharing my biggest hack to creating content without needing to start from scratch every time. It involves repurposing but it is so much more than that. Going through this process will not only help you write this weeks email but will also give you:
And a butt-tonne of inspiration for new content that you might find you do have the motivation to create fresh content after all. Trust me, you’ll want to rush to your computer while listening to see what this process reveals for you.
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| Services: Choosing the right email marketing software | 02 Jul 2023 | 00:19:11 | |
It’s that time again where I answer the FAQ of “what’s the best email marketing software for my business: - but instead of talking generally I want to get stuck into the specifics for services businesses.
I talk about the key differences between these options, what you might want to consider and how to make the best choice for your business. This is the big picture, key differences episode you need to get you started on making an informed decision. If ActiveCampaign in particular strikes your interest, I want to invite you to a special ActiveCampaign Essentials training I have coming up on July 20th. You can register to attend live or catch the replay by going to yaelkeon.com/activecampaign. Want to see more of what I get up to when I’m not podcasting?
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| BTS of My Tech Stack | 10 Nov 2024 | 00:24:22 | |
After 10 years in business, I’ve used (and seen) a lot of software and apps meant to make online business easier. Many overpromise and underdeliver. Or many are just not exactly right for you. But there are definitely some standouts. Over the past 12 months, I’ve been working to simplify my business tech stack and in this episode I’m going to share what I use now and why. Not just email marketing but I’m taking you on a full behind the scenes of what I use for marketing, lead generation, client management, online course delivery and day to day business functions. I’m also sharing:
Plus my top 2 newest finds.
Resources mentioned (*=affiliate link): Membership.io* (Formerly Searchie)
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| Not ads to the inbox | 18 Jun 2023 | 00:20:03 | |
Ever thought to yourself that you don’t want to do email marketing because they are just ads to the inbox? You know those “daily deals” promotions that you can’t seem to get rid of… Hopefully the answer to that question is “no, I know there is so much more to it than that”. But if the answer is yes or if you just are curious about learning more about the real potential of email marketing then this episode is for you. I chat about:
I admit I get a bit ranty at the beginning but, as always, I find talking logical examples is the best way to combat negative beliefs so exploring those 7 ways will give you some amazing ideas of how you can use email marketing in a way that feels good to you.
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| Welcome series' that convert | 04 Jun 2023 | 00:18:13 | |
Your welcome series is one of the most essential (if not THE most essential) parts of your email marketing setup. These emails are sent when your new subscriber is actively interested and looking for a solution so it’s your responsibility to show up and help them make an informed decision. In other words, how to get them to convert. Inside this episode, I break down what should go into your welcome series if you want to ensure it converts and creates the best first impression. I break down:
And of course, I give you a tonne of ideas of what emails you can include. This is your go to listen if you need inspiration to write (or rewrite) your welcome.
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| The truth about launching | 21 May 2023 | 00:18:25 | |
It’s the dream that all the online guru’s share – create a signature program, launch it and rake in 6 figures in no time. While I would love say that this is true, sadly it just isn’t. Not in I’d say 98% of cases. Launching and online programs might not be the magic bullet to a multi million dollar business in a day a week. At least not most of the time and that’s ok!
If you are interested in learning more about creating a realistic launch plan using email marketing then I invite you to a special launch masterclass: Your Lucrative Launch Plan. In this FREE, LIVE 1 hour training I'm going to show you:
It's happening May 30th and a replay will be available. But you must register at yaelkeon.com/launch
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| How to clean your list | 07 May 2023 | 00:12:40 | |
List Hygiene - not one of the most sexy and fun topics when it comes to email marketing. But just because it isn’t fun, doesn’t mean it’s not important and I implore you to stick around and listen to this episode because it really is essential to your overall list health, your deliverability, how much you are paying for your software and the number one way of ensure you aren’t being “annoying”. Inside this episode, I break down how to do a quick list cleanup and answer all the common questions that come up around this process like:
Consider this your friendly reminder to make this happen this week!
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| Using Reels to Grow your List with Ally Polishchuk | 23 Apr 2023 | 00:32:05 | |
Struggling to grow your email list and know that you probably should be using social media more to do it? Then this podcast episode is for you. I’ll be the first to admit, I am not a big social media fan. The idea of putting myself out there on a public platform like that. And to do it consistently is daunting. But if you want to grow your email list without paying for ads, then social media is a crucial part of that strategy. One of the newest and most exciting ways we can be discovered by new audiences and then convert them to subscribers is through Instagram Reels. This is why I am very excited for this interview with Ally from Alyona Social. Ally is your go-to Instagram and Reels coach to help you monetise on Instagram with the power of Reels and strategic content that brings hot leads and new sales in your sleep. Inside today’s episode we talk about:
I learnt so much through talking with Ally and I know you’ll come away from this episode with a fresh perspective on this amazing email list growth tool.
Connect with Ally: Instagram: https://www.instagram.com/alyona.social/ FREE ‘Speaking Reels’ Guide: https://www.alyonasocial.com/speakonreels ’Simple Sell Out Reels’ Masterclass: https://www.alyonasocial.com/masterclass …. Connect with Tash: www.jessicatutton.com.au or https://www.instagram.com/jessica_tutton/ Watch her free masterclass, The 3 Fail-Proof Ads for a 5 Figure Launch here: https://www.jessicatutton.online/2022-fb-ads-masterclass ….. Want to see more of what I get up to when I’m not podcasting?
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| E-commerce: Choosing the right email marketing software | 09 Apr 2023 | 00:20:59 | |
It’s that time again where I answer the FAQ of what’s the best email marketing software for my business - but instead of talking generally I want to get stuck into the specifics for e-commerce businesses.
I’ll talk about the key differences between these options, what you might want to consider and how to make the best choice for your business. This is the big picture, key differences episode you need to get you started on making an informed decision for your business.
If Klaviyo in particular strikes your interest, I want to invite you to a special Introduction to Klaviyo training I have coming up on April 27th. You can register to attend live or catch the replay by going to yaelkeon.com/klaviyo
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| Using ChatGPT for your email marketing | 26 Mar 2023 | 00:17:09 | |
ChatGPT and AI are THE hot topic in online marketing right now. So I’ve been having a play and let me tell you I am in LOVE and see so much potential for it to help you actually get your emails sent. If you aren't familiar with what ChatGPT is, it's an open Artificial Intelligence language model that can answer questions and respond to text inputs based on text data mined from across the internet. For online marketing, it has a tonne of potential for generating content, including your emails. Can you use it to create all your content? Yes. Should you? No! Instead, it’s a tool you can use as part of the process and gives you a lot of shortcuts. However, you’ll still be adding your own flair. In this episode I’m going to share exactly how you can use ChatGPT to generate email ideas, write your content and refine it, all while maintaining your brand’s personality and voice. Finally, I discuss how you can use it for your sales emails and email automations too. You’ll walk away with some game-changing tips that will have you ready to send those emails yesterday!
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| How NOT to be annoying in email | 12 Mar 2023 | 00:26:08 | |
It’s the number 1 reason I hear people don’t want to do email marketing - because they don’t want to be annoying. My answer? You’re probably not. And to be honest it’s probably an easy excuse for the many other reasons why you want to avoid doing it. Sorry. Not Sorry. In this episode I’m sharing:
Plus I get a little bit ranty and share some truths you need to know.
Want more?
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| 7 Email marketing hacks you need to know about in 2023 | 26 Feb 2023 | 00:21:20 | |
Sometimes it’s the little things that can make all the difference.
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| Lead magnets that are working now | 12 Feb 2023 | 00:22:15 | |
Having trouble getting people to sign up to your email list? You need a lead magnet!
This is a generic free zone and after listening to this episode you’ll have a clearer idea of what to offer your audience and how to stand out in a busy online space. And ultimately start getting those leads that we all know are essential to your business success. Want to see more of what I get up to when I’m not podcasting?
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| The Quarterly Client Invitation Strategy | 27 Oct 2024 | 00:13:21 | |
Feeling like you’re constantly repeating yourself when promoting your services? Worried about fatiguing your subscribers with endless sales pitches? This episode is here to help you break that cycle with a simple, strategic way to invite clients to work with you—without the overwhelm or feeling salesy. I’m sharing my go-to approach that I use quarterly (or whenever I need a boost in bookings) to open up client spots with ease. Inside this episode, you’ll learn:
Plus, tips on how to maintain momentum between these invitations and keep your subscribers engaged with valuable content.
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| Un-ghost your list | 29 Jan 2023 | 00:13:00 | |
Has it been awhile since you emailed your list? Maybe yYou just haven’t emailed for a long time because life just got in the way and the months just kept slipping by and then it just felt too hard to get started. Maybe you have never really emailed but you have people on your list who somehow have appeared by filling in details in your footer form. Or maybe you have been emailing regularly but things are feeling a little bit stagnant and you want to bring life back to your email list again. Inside this episode I’m sharing 4 key steps which will have you not only emailing again but also getting opens, replies and clicks. Plus doing it in a way where at the same time you are building in a new lead magnet and welcome series process! Or you can join the free 2023 Email Content Planning Workshop happening Thursday 2nd. Register at yaelkeon.com/content.
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| Content Planning: Take the Pressure Off | 15 Jan 2023 | 00:15:16 | |
Oh the excitement of a new fresh year – the time when we overestimate what we can achieve. When we want to write all the emails about all the things and have the best, most valuable content ever… Please don’t do this. You’re only setting yourself up for failure and ultimately end up not sending anywhere near as much as you want. Inside you’ll find 7 tips to not only make your email content writing plans achievable but also use them strategically to achieve your business goals. Oh and be sending emails your subscribers actually want to read. If you want more support to plan out your email content for 2023 then you’ll also want to register for my free workshop happening on Feb 2nd. During the 2023 Email Content Planning Workshop, I’ll take you through my step by step process for planning your full year of email content. And the best part is you’ll be doing it live with me on this calling one quick sitting. And at the end you’ll have your own content calendar with your exact email plan. To join, register at yaelkeon.com/content . There will be a limited time replay for those who cannot attend live.
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| How to follow through on your email marketing plans | 02 Jan 2023 | 00:19:18 | |
This is not another podcast episode on planning. While I love getting into those post its, coloured markers and calendars - all of that doesn’t help if you don’t think about how to actually follow through on your plans. This comes up a lot with email marketing in particular because it often falls into the “important but not urgent” category of work. You have the best of intentions at the beginning of the year or quarter or month but then when it comes to actually doing the work it just doesn’t happen. So let’s combat that right here, right now at the beginning of the year. Inside this episode, I’m going to talk about 4 key areas that you need to look at to make sure you actually follow through.
Want help to get setup or to sort out your software? Check out my new agency Email Automation Co (https://emailautomationco.com/) and we’ll take that big task off your list so you can focus on sending those emails - knowing they are going to the right people at the right time.
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| Quick & Easy Email Ideas for the End of Year | 11 Dec 2022 | 00:16:02 | |
Who else has that can’t be bothered vibe as it reaches the end of the year? And as a result you don’t feel you have the time or energy to create fresh content. Maybe you have had a full on last few weeks and are just lacking the energy. Or maybe you are so excited for your epic plans in 2023, but you just can’t quite talk about it yet… While it is totally ok to take a small content break during the holiday period, I would still encourage you to be sending regular emails to your list. For a few key reasons:
So what can you send - especially if you aren’t feeling it right now? Inside this episode, I’m sharing 15 different ideas. From super simple copy & paste to simple engagement getters to well-timed content. Once you’ve had a listen you’ll feel motivated to write & schedule straight away so you can relax knowing your subscribers are looked after. Want even more ideas? Makes sure to grab you 80+ Fill in the Blanks Email Ideas Freebie at yaelkeon.com/ideas
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