Doing It Online : Funnels, Sales & Scaling for Coaches Who Hate Launching – Details, episodes & analysis

Every six to twelve months, I sit down and strip out everything that's not working. I cut. I simplify. I get back to basics.

Because that's when my business works best—when I'm focused on what actually moves the needle, not just doing busy work for the sake of busy work.

At the end of last year, I did this again. And the four changes we made freed up space, allowed us to focus, and helped us have our best months ever while still working part-time.

If you're feeling overwhelmed by all the moving pieces in your business—this episode is for you.

I'm walking through the Traffic Light Process I use to figure out what stays and what goes, plus the four things we simplified: bringing ads back in-house, pulling back on social media, ditching video podcasting, and streamlining our offer suite.

Simplifying isn't just about cutting things. It's about making room for what actually matters. And for the next new things that come along.

Want to chat about simplifying your business? DM me on Instagram: @hellofunnels

Ready to simplify your sales and marketing strategy? Check out our programs at https://hellofunnels.co/which-program

Ready to simplify your content strategy? Grab my exact process and prompts

What if you could get direct answers to the exact questions holding you back from scaling your funnels and ads right now?

I put up an "Ask Me Anything" box on Instagram and got flooded with questions. Instead of answering them one by one in the DMs, I'm answering them here—because if one person is asking, there are at least 50 others wondering the same thing.

If you've been stuck on any part of your funnel strategy, ad spend, tech setup, or offer positioning—this episode is for you.

In this episode, I'm diving into six real questions from people just like you:

• How long until you actually see sales from a funnel
• Whether you need a big list before running ads
• How much to spend per day on ads to see real results
• What to do when your funnel stops converting
• All-in-one software vs individual tech stack
• Ads direct to offer vs lead magnet first
• No fluff. No guru BS. Just what's actually working in 2026.

Have more questions?

DM me on Instagram: @hellofunnels

Want to see how this all comes together?

Grab our free guide: The 3 Funnels We're Using to Sell Our Offers in Our 7-Figure Business

Hey there! I'm Kate from Hello Funnels, and welcome to Part 2 of our End of Year Planning Series.

If you've ever been told to "just focus on one thing until you hit a million dollars," you've probably also realized that advice doesn't quite work in today's market.

Because the truth is, modern businesses need more than one thing working. But not 100 things. Just six.

In this episode, I'm breaking down the 6-Step Scaling System—what you actually need to build in 2026 to scale profitably without spreading yourself too thin or burning out.

I'll walk you through how to choose your six based on your Traffic Light Audit from Part 1, whether you should start with your front-end or back-end (it depends on if you have an audience), and the realistic timeline for building this out.

Bottom line: The businesses that thrive in 2026 will have both a front-end system that covers ad costs and a back-end system that delivers profit. You can't build them at once—but you can build them both.

Want help building your 6-Step Scaling System? This is exactly what we teach inside the 100K Club. DM us @hellofunnels on Instagram to learn more.

Part 3 drops next—don't miss it!

Want to learn how to create a 7-figure funnel? In this episode, we dive into the world of sales funnels with our first ever guest on the podcast, Vesna Hrsto. Vesna is a successful naturopath and the first person I ever helped set up a funnel. We chat about the power of sales funnels and their undeniable impact on business growth. 

While many people believe funnels are outdated, we've got real proof that well-optimised funnels not only still work, but can stand the test of time. Vesna shares her journey from struggling with a disorganised sales process to creating a 7-figure funnel that transformed her business. The best part? The funnel is still helping her achieve amazing results five years after its creation. 

Vesna now enjoys the advantages of a well-optimised funnel and its ability to bring consistency in income and scalability to her business. We also explore the importance of continuous optimisation in funnel creation. Vesna’s dedication to testing, refining and learning from feedback was crucial in creating the successful funnel she has today. 

Tune in to discover how a well-optimised funnel can revolutionise your own business and stand the test of time.

LINKS:

Website |  Instagram | Programs | YouTube

Have you hit all of your business goals this year? If there are some things you’re still hoping to achieve before the year’s end, I’ve got some high-converting ideas you can implement to see a bump in sales and end the year with a bang.  

In this episode, I share four simple strategies that are fast to implement, yet super effective:

1. Refresh and relaunch one of your online programs. You can re-record a couple of lessons, or perhaps update the workbook fonts or colours for an updated look. This will give you a chance to sneak in one more little promotion for the year. 

1. Create a VIP experience for existing clients. Whether it’s a live workshop or a planning session, you can show your appreciation to your valuable customers and provide added value during the busy holiday season. 

1. Hold an end-of-year or new-year workshop. Consider hosting a live workshop to help your audience either wrap up the year on a high note or kickstart the new one with some energy. 

• Set up a funnel. This one is a game-changer that I believe every business owner should implement. So why should you set up a funnel? Funnels work tirelessly for you, like a little machine running in the background of your business. They effectively convert leads into customers, bringing in sales while you focus on other tasks in your business. 

So, there you have it - four high-converting ideas to help boost your end-of-year sales and set the stage for an amazing 2024. Remember, you don't need to tackle all of them at once. Pick one or two that resonate with you, and take action. Your goals are absolutely within reach, and these strategies are here to help you achieve them. 

LINKS:

Website |  Instagram | Programs | YouTube

Today we're diving into the secrets you won’t want to miss if you’re looking to grow your online course fast. It can be difficult to know where to start, and watching those experts on social media with seven or eight figure businesses can make us feel we’re doing it wrong. However, seeing that rapid growth in your business doesn’t need to be hard. 

In this episode, I run you through the five non-negotiables I focus on to see incredible results for not only my clients, but also for us here at Hello Funnels: 

1. The ‘Hells Yes’ offer
2. Deliver amazing client results
3. Ramp up your list building
4. Consistent and reliable sales
5. Healthy profit margin

The ultimate goal for growing in business is to create not only financial freedom, but freedom in the various other areas of life. We want to have space for our creative pursuits, to spend more time with the people we love and the ability to focus on what really matters. 

By mastering these five foundational elements, you'll allow yourself the chance to grow your course fast and in turn, create the business and lifestyle you really want. 

LINKS:

Website |  Instagram | Programs | YouTube

In today's episode, I'm diving deep into a question that's been top of mind for me lately: How can we tell if we've got the wrong offer or the wrong audience? 

If you’ve launched an offer that hasn’t received great results, there’s no need to panic. It happens to many people, and quite a few of my clients have been asking for my guidance on what to do next. Before you consider throwing it all out and starting from scratch, let's take a step back, breathe and explore a few crucial questions.

We'll begin by examining the signs that could indicate your offer isn't quite right for your audience. I'll share insights into how you can align your offer with your audience's preferences and your own values. We'll also explore the red flags that might suggest you've attracted the wrong audience, including low engagement, customer service issues and resistance to sales. 

I take you through some actionable steps to correct any underlying issues, such as refining your offer to better suit your audience and running tests to assess a different approach and attract the right audience. 

So, tune in to this episode for a practical guide on not only getting yourself unstuck, but moving onwards and upwards in all that you have to offer. 

LINKS:

Website |  Instagram | Programs | YouTube

Chat marketing is a wonderful tool to engage with your audience and encourage them to opt in. But did you know your chat marketing can be automated? 

Today I’m talking about ManyChat, an automated chat marketing tool that has been around for a while, but is currently making a serious comeback. I’m all about saving time and making it easier for people to engage - and I've got five game-changing strategies to share on how you can harness its power for your business.

I run through what ManyChat actually is, how to use it and what mistakes to avoid. 

I also share five smart ways you can use ManyChat to optimise your chat marketing and engage your audience seamlessly.

Promote Your List Building Tools: Instead of just asking people to click a link in your bio to take them to your offer, you can encourage them to send you a message or comment with a specific trigger word and ManyChat will send out the details for you. 

Linking to Your Content: Create static links to your most recent long-form content, such as YouTube videos or podcasts, and ManyChat can send them out to interested people for you. 

Grow Your Email List: You can use ManyChat to prompt your audience to subscribe so they’re across any upcoming newsletters. It even allows you to create evergreen triggers that can be used again and again. 

Asking For Reviews: Use ManyChat to collect reviews or feedback from your audience and create the opportunity to engage in a conversation that will deepen the connection.

Qualifying Leads for Sales Conversations: Rather than trying to talk to absolutely everyone who opts in to learn more, ManyChat can help identify potential buyers and handpick them for personalised sales conversations.

So, if you're ready to supercharge your marketing strategies and take audience engagement to new heights, tune in and discover how ManyChat can work wonders for you.

LINKS:

Website |  Instagram | Programs | YouTube

I've got an exciting strategy to spill in this episode – how to batch-create three months' worth of content in just seven hours. Let's be honest, creating marketing content can be a bit of a drag and I’ve often struggled to find a way to make it more fun after creating so much content over the years. 

I knew batching my content creation was something I needed to do, but I used to grapple with the planning versus changing plans dilemma. We like our content to align with our marketing events, but life happens and plans shift. Then, a friend dropped a brilliant idea – making content evergreen with "pre-roll ads." This game-changer allowed us to batch content creation efficiently while staying flexible.

I'll walk you through my detailed batching process, from planning to fleshing out and recording. Plus, I'll share the importance of taking breaks during recording to avoid voice strain. And here's the best part – my team takes care of the post-batch workflow, making my time required after I’ve created the content minimal.

If you've ever found content creation draining, my insights offer a fresh approach to reclaim your time and creativity. Tune in if you want to optimise your content creation process and make room for business growth.

LINKS:

Website |  Instagram | Programs | YouTube

Email marketing is a powerful tool, but coming up with engaging content can be a challenge. 

For the sake of my sanity, I've devised a simple structure that you can use to plan your emails each month. It's a lifeline, especially on those days when creativity seems to have abandoned you.

The template covers four types of emails: Value, Inspiration, Connection, and Aha.

Value Emails: provide practical content that your audience can use immediately. Share your best posts, resources, or tips related to your topic.

Inspiration Emails: feature success stories or testimonials from your clients, inspiring your subscribers.

Connection Emails: build a personal connection with your audience by sharing personal anecdotes or taking them behind the scenes.

Aha Emails: showcase your unique perspective and expertise on a topic, making you stand out.

This structure ensures you consistently provide value, inspiration, and connection to your audience while showcasing your unique perspective. 

Use AI tools like chat GPT for content generation when needed, and watch your email marketing efforts soar. 

Share your success stories with @hellofunnels on Instagram or in the comments over on YouTube:

LINKS:

Website |  Instagram | Programs | YouTube