Crypto Marketing with Ty Smith | A Coinbound Podcast – Details, episodes & analysis

In this episode, Ty discusses the top 5 questions every prospective agency client should ask a marketing agency before they decide to hire them.

When hiring a marketing agency, it's important to ask the right questions to determine if they are the best fit for your company. Five key questions to ask are:

1. What is the size of the agency team? Matching the size of the agency to the size of your company is crucial for a good fit.
2. How does the agency communicate with clients? Understanding the frequency and style of communication is important for managing expectations.
3. What are the billing options and payment terms? Different agencies have different billing styles and payment terms, so it's important to find one that aligns with your preferences.
4. What are the agency's past results? Asking about past results and case studies can give you an idea of their track record.
5. What is the agency's approach to strategy? Understanding how the agency creates strategies and if they tailor them to each client is important for success.

Takeaways

• Match the size of the agency team to the size of your company for a better fit.
• Clarify the frequency and style of communication with the agency to manage expectations.
• Understand the billing options and payment terms before hiring an agency.
• Ask about the agency's past results and case studies to assess their track record.
• Learn about the agency's approach to strategy and if it is tailored to each client.

Chapters

00:00 Introduction: Hiring a Marketing Agency 01:30 Communication Styles 02:42 Billing and Payment Methods 03:09 Proven Track Record 04:22 Approach to Strategy 05:34 Conclusion: Key Questions to Ask Follow along:

Ty on Twitter: x.com/tysmithhq

Ty on LinkedIn: https://www.linkedin.com/in/ty-smith/

Coinbound website: https://coinbound.io

In this episode, Ty shares his five predictions for crypto marketing in 2024. He discusses the potential for fractional CMOs, the revitalization of media, the SEO shakeup, the rise of inexpensive content production, and the increasing popularity of real-life events. These trends are expected to shape the marketing landscape in the coming year. Takeaways - Fractional CMOs are becoming popular in the web3 industry, providing flexible and on-demand marketing executives for early-stage companies. - The digital media space, both inside and outside the web3 world, is experiencing a revitalization, with more budget and advertising opportunities. - Google's algorithms are changing rapidly, leading to a significant SEO shakeup and the need for companies to re-earn their rankings. - AI technology is making content production more affordable, but companies need to focus on creating unique and high-quality content to stand out. - Real-life events and conferences are gaining popularity, offering immersive advertising opportunities and attracting attendees with increased spending power. Go to Coinbound: https://coinbound.io Follow Ty on Twitter/X: https://twitter.com/tysmithhq

Limit Break, a Web3 gaming company, just bought a Super Bowl ad for $6,500,000. This will be the first ever NFT focused Super Bowl ad. 

Why is this significant? What even is Limit Break, and what's their ad going to be about? We'll answer all these questions and analyze just how exciting this is for the future of Web3.

Highlights:

0:00 Intro

0:08 Limit Break Super Bowl Ad

0:29 Limit Break is a Web3 Gaming Company

1:55 They Just Bought a Super Bowl Ad

2:58 Why is This Significant?

Resources:

►Connect with Ty: https://coinbound.io/ty-consulting/

► Check out our agency, Coinbound: https://coinbound.io

►Listen on Spotify: https://open.spotify.com/show/1aOrVp8...

► More about the Crypto Marketing Podcast: https://coinbound.io/podcast

► Check out our Twitter: https://twitter.com/coinboundio

Crypto Ad Networks are one of the many options you have for getting in front of an audience hungry for crypto and web3 content. But once you weigh the pros and cons, are they worth it? And how does using one compare to just doing direct media buys or working with an agency?

We discuss the top crypto ad networks:

1. CoinZilla

2. Bitmedia

3. CoinTraffic

We'll weigh the pros and cons of each method here to help you decide which one is right for you.

0:00 Introduction

0:22 What is a Crypto Ad Network?

01:42 Top 3 Crypto Ad Networks

3:27 How do they compare to other forms of web3 display advertising?

3:44 Crypto Ad Network PROS

5:46 Crypto Ad Network CONS

7:43 Direct Media Buy

8:03 Direct Media Buy PROS

8:27 Direct Media Buy CONS

10:20 Working with an Agency PROS

12:27 Working with an Agency CONS

13:13 Should I use a Crypto Ad Network?

Resources:

►Connect with Ty: https://coinbound.io/ty-consulting/

► Check out our agency, Coinbound: https://coinbound.io

►Listen on Spotify: https://open.spotify.com/show/1aOrVp8...

► More about the Crypto Marketing Podcast: https://coinbound.io/podcast

► Check out our Twitter: https://twitter.com/coinboundio

Description:

Since its inception, Coinbound’s mission has been simple: provide Web3 brands the tools they need to succeed in this ever-evolving industry. In the pursuit of this mission, we’ve noticed one thing that has been a make-or-break factor in the success of crypto brands– Founder and Leader Networks! Because of this, we are super excited to launch Coinbound Entrepreneurs’ Circle, an exclusive platform designed to connect and foster strong, synergistic relationships amongst business owners and leaders in the Web3 space.

In this episode, Ty is providing all of the need-to-know details of Coinbound Entrepreneurs’ Circle! He is breaking down what CEC is, CEC membership perks,  the CEC application process, and more! You don’t want to miss your chance at early access– join Coinbound Entrepreneurs’ Circle today via the link below!

Key Takeaways:

0:17 Coinbound’s Entrepreneur Circle is now live!

0:59 Key to Web3 Success?

1:53 The Main Mission of CEC?

2:11 CEC Membership Perks?

5:08 CEC Application Overview

Resources:

►Check out Coinbound’s Entrepreneur Circle: https://coinbound.io/cec/

►Check out Zoop!: https://bit.ly/ZoopCards

►Connect with Ty: https://twitter.com/tydanielsmith

►Listen on Spotify: https://open.spotify.com/show/1aOrVp8kAMhgYSgKTIwaz6

► More about the Crypto Marketing Podcast: https://coinbound.io/podcast

► Check out our agency, Coinbound: https://coinbound.io

► Check out our Twitter: https://twitter.com/coinboundio

The world of NFTs can get complicated to navigate, especially when it’s an ever-changing industry that continues to grow in complexity. Today, Ty breaks down soulbound tokens, also known as SBTs.

Vitalik Buterin, the co-founder of Ethereum, describes SBTs as “the future” of Web3. This is because SBTs can’t be transferred once received. They are held in a wallet indefinitely.

The non-transferability factor is what seems to throw a lot of people off, however, in this episode Ty will not only use real-world examples to help you better understand the concept of SBTs, but he’s answering the most common questions people currently have around SBTs. From what they truly are, how they differ from NFTs, and the true applicability and need for soulbound tokens!

Key Takeaways:

0:06 Episode Overview

0:25 Episode Sponsor: Zoop Cards!

0:47 What are SBTs?

1:29 How are they different from NFTs?

2:01 How can SBTs be utilized?

3:30 Why were SBTs created and needed?

3:46 Three Main Reasons For SBT Creation from Vitalik Buterin’s Recent Article

5:04 Ty’s 4th Reason For SBT Creation

Resources:

►Check out Zoop!: https://bit.ly/ZoopCards

► Vitalik Buterin et al SBT Article: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4105763

►Connect with Ty: https://coinbound.io/ty-consulting/

►Listen on Spotify: https://open.spotify.com/show/1aOrVp8kAMhgYSgKTIwaz6

► More about the Crypto Marketing Podcast: https://coinbound.io/podcast

► Check out our agency, Coinbound: https://coinbound.io

► Check out our Twitter: https://twitter.com/coinboundio

Timestamps 0:02 Ty Intro Topic 1: 0:04 Crypto Marketing Agencies: Explained 0:08 Coinbound Screen Recording 0:12 We’ve Worked With 100 + Web3 Brands(LIST) 0:15 Cosmos, MetaMask, Tron, LiteCoin, Voyager, NEXO (Can you add their logos on screen? Like pop up around Ty’s head as he lists them?) Topic 2: 0:43 What are Crypto Marketing Agencies & What Do They Do? Topic 3: 1:43 How Do Crypto Marketing Agencies Differ From Traditional Agencies?(“CHECKLIST”) 1:51 Tactics 1:53 Experience 2:25 Media Connections Topic 4: 2:39 Signs You Need To Hire A Crypto Marketing Agency? 2:46 RESOURCES(“CHECKLIST”) 2:49 Time 2:51 Expertise 2:54 Money Description In the latest episode of the Crypto Marketing Podcast, Coinbound CEO Ty Smith delves into everything that you need to know about crypto marketing agencies.  The role of a crypto marketing agency is to achieve growth goals. That could mean a wide spectrum of things in the world of crypto, including growing a stronger presence on social platforms or getting people to buy your NFT! Whether its a NFT, cryptocurrency, or P2E game, a crypto marketing agency should be equipped to help these companies succeed. Liked this episode? Like, subscribe, and tune in weekly to Coinbound’s crypto marketing podcast for the latest hacks in the world of crypto marketing! Key Takeaways 0:08 Crypto Marketing Agencies: Explained 0:47 What are Crypto Marketing Agencies & What Do They Do? 1:48 How Do Crypto Marketing Agencies Differ From Traditional Agencies? 2:43 Signs You Need To Hire A Crypto Marketing Agency? Resources ►Connect with Ty: https://coinbound.io/ty-consulting/ ► Check out our agency, Coinbound: https://coinbound.io ► Check out our Twitter: https://twitter.com/coinboundio ► More about the Crypto Marketing Podcast: https://coinbound.io/podcast ► Listen on Apple Podcasts: https://coinbound.link/podcast-apple

The cryptocurrency market is in a bear market, and, once again, many are speculating on the sustainability of the crypto industry. Similar to the stock market, bear vs bull markets are inevitable in crypto and teams must find creative ways to mediate these market trends to ensure their projects can stand the tides of this nascent industry.

So here’s the million-dollar question– as a crypto-entrepreneur, how do you survive in this volatile industry that goes through these drastic ebbs and flows? In this episode, Ty disclosed his top tips to market and position your Web3 brand in bear vs bull markets, and how to take advantage of each one! More specifically, how do you build your brand in these markets? How do you get people to care about your project during times of volatility? And what messages need to be tailored towards a bullish or bearish crypto market?

You can’t miss this episode!

Key Takeaways

Main Topic: 0:03 Web3 Marketing in Bull vs Bear Markets

Sub Topic 1: 0:55 How To Position Yourself

Sub Topic 2: 3:00 Content Strategies

Sub Topic 3: 4:00 Conference Attendance Strategies

Sub Topic 4: 5:24 How Marketing Pricing and Costs Change

Sub Topic 5: 6:23 Ty’s Market Hack

Resources

►Connect with Ty: https://coinbound.io/ty-consulting/

►Listen on Spotify: https://open.spotify.com/show/1aOrVp8kAMhgYSgKTIwaz6

► More about the Crypto Marketing Podcast: https://coinbound.io/podcast

► Check out our agency, Coinbound: https://coinbound.io

► Check out our Twitter: https://twitter.com/coinboundio

As always, the Coinbound team had a blast at Bitcoin Miami! Did you miss this legendary event and feel major FOMO? Let us put your worries at ease with our latest episode!

In this video, Ty and Jared take you through a recap of the Bitcoin Miami 2022 conference sponsored by CashApp! This video highlights the major speakers, sponsors, and satellite events that happened over the weekend. Plus, they reviewed and discussed their favorite marketing strategies seen at BTC Miami 2022. 

You DON’T want to miss this!

Key Takeaways

0:14 BTC Miami Overview

►Notable Speakers

Michael Saylor

Cathy Woods

Keth O'Leary

►Move to Miami Convention Center and South Beach👍

►Closer to Miami Nightlife = Better Networking!

2:46 Favorite Marketing Campaigns from BTC Miami 2022

1. Ride The Bull from Bullish

2. NEXO The Infinity Tunnel

3. TradeStation Miami Bull

4. CashApp as The Title Sponsor

5. TaxBit & Koinly

6. Circle Versace Mansion Party!

7. Physical Ad Presence in & around Miami Beach

8. Crypto Airport & Airplane Ads

9. BTC Miami Gift Bags

10. Arculus Hardware Wallet Vending Machine

Resources

►Buy Your BTC 2023 Tickets Now!: https://b.tc/conference/

►Connect with Ty: https://coinbound.io/ty-consulting/

►Connect with Jared: https://twitter.com/jared413

►Listen on Spotify: https://open.spotify.com/show/1aOrVp8...

► More about the Crypto Marketing Podcast: https://coinbound.io/podcast

► Check out our agency, Coinbound: https://coinbound.io

► Check out our Twitter: https://twitter.com/coinboundioAs always, the Coinbound team had a blast at Bitcoin Miami! Did you miss this legendary event and feel major FOMO? Let us put your worries at ease with our latest episode!

In this video, Ty and Jared take you through a recap of the Bitcoin Miami 2022 conference sponsored by CashApp! This video highlights the major speakers, sponsors, and satellite events that happened over the weekend. Plus, they reviewed and discussed their favorite marketing strategies seen at BTC Miami 2022. 

You DON’T want to miss this!

Key Takeaways

0:14 BTC Miami Overview

►Notable Speakers

Michael Saylor

Cathy Woods

Keth O'Leary

►Move to Miami Convention Center and South Beach👍

►Closer to Miami Nightlife = Better Networking!

2:46 Favorite Marketing Campaigns from BTC Miami 2022

1. Ride The Bull from Bullish

2. NEXO The Infinity Tunnel

3. TradeStation Miami Bull

4. CashApp as The Title Sponsor

5. TaxBit & Koinly

6. Circle Versace Mansion Party!

7. Physical Ad Presence in & around Miami Beach

8. Crypto Airport & Airplane Ads

9. BTC Miami Gift Bags

10. Arculus Hardware Wallet Vending Machine

Resources

►Buy Your BTC 2023 Tickets Now!: https://b.tc/conference/

►Connect with Ty: https://coinbound.io/ty-consulting/

►Connect with Jared: https://twitter.com/jared413

►Listen on Spotify: https://open.spotify.com/show/1aOrVp8...

► More about the Crypto Marketing Podcast: https://coinbound.io/podcast

► Check out our agency, Coinbound: https://coinbound.io

► Check out our Twitter: https://twitter.com/coinboundio

TikTok is the newest mainstream social platform to take the world by storm. With millions of users globally, influencers are utilizing the platform to build a brand for themselves, while also acting as key players in digital marketing campaigns for a multitude of companies. TikTok, like other social media platforms, is controlled by an algorithm, and influencer success rides on being a pro at navigating this algorithm.

Who better to speak to this than an OG Crypto Influencer? We are so happy to bring long-time friend of Coinbound, Crypto Wendy O, on our podcast to chat about her experiences in the DeFi space, how she utilizes TikTok for digital marketing, and so much more!