In this episode, Ty discusses the top 5 questions every prospective agency client should ask a marketing agency before they decide to hire them.

When hiring a marketing agency, it's important to ask the right questions to determine if they are the best fit for your company. Five key questions to ask are:

1. What is the size of the agency team? Matching the size of the agency to the size of your company is crucial for a good fit.
2. How does the agency communicate with clients? Understanding the frequency and style of communication is important for managing expectations.
3. What are the billing options and payment terms? Different agencies have different billing styles and payment terms, so it's important to find one that aligns with your preferences.
4. What are the agency's past results? Asking about past results and case studies can give you an idea of their track record.
5. What is the agency's approach to strategy? Understanding how the agency creates strategies and if they tailor them to each client is important for success.

Takeaways

• Match the size of the agency team to the size of your company for a better fit.
• Clarify the frequency and style of communication with the agency to manage expectations.
• Understand the billing options and payment terms before hiring an agency.
• Ask about the agency's past results and case studies to assess their track record.
• Learn about the agency's approach to strategy and if it is tailored to each client.

Chapters

00:00 Introduction: Hiring a Marketing Agency 01:30 Communication Styles 02:42 Billing and Payment Methods 03:09 Proven Track Record 04:22 Approach to Strategy 05:34 Conclusion: Key Questions to Ask Follow along:

Ty on Twitter: x.com/tysmithhq

Ty on LinkedIn: https://www.linkedin.com/in/ty-smith/

Coinbound website: https://coinbound.io

In this episode, Ty shares his five predictions for crypto marketing in 2024. He discusses the potential for fractional CMOs, the revitalization of media, the SEO shakeup, the rise of inexpensive content production, and the increasing popularity of real-life events. These trends are expected to shape the marketing landscape in the coming year. Takeaways - Fractional CMOs are becoming popular in the web3 industry, providing flexible and on-demand marketing executives for early-stage companies. - The digital media space, both inside and outside the web3 world, is experiencing a revitalization, with more budget and advertising opportunities. - Google's algorithms are changing rapidly, leading to a significant SEO shakeup and the need for companies to re-earn their rankings. - AI technology is making content production more affordable, but companies need to focus on creating unique and high-quality content to stand out. - Real-life events and conferences are gaining popularity, offering immersive advertising opportunities and attracting attendees with increased spending power. Go to Coinbound: https://coinbound.io Follow Ty on Twitter/X: https://twitter.com/tysmithhq

Limit Break, a Web3 gaming company, just bought a Super Bowl ad for $6,500,000. This will be the first ever NFT focused Super Bowl ad. 

Why is this significant? What even is Limit Break, and what's their ad going to be about? We'll answer all these questions and analyze just how exciting this is for the future of Web3.

Highlights:

0:00 Intro

0:08 Limit Break Super Bowl Ad

0:29 Limit Break is a Web3 Gaming Company

1:55 They Just Bought a Super Bowl Ad

2:58 Why is This Significant?

Resources:

►Connect with Ty: https://coinbound.io/ty-consulting/

► Check out our agency, Coinbound: https://coinbound.io

►Listen on Spotify: https://open.spotify.com/show/1aOrVp8...

► More about the Crypto Marketing Podcast: https://coinbound.io/podcast

► Check out our Twitter: https://twitter.com/coinboundio

Crypto Ad Networks are one of the many options you have for getting in front of an audience hungry for crypto and web3 content. But once you weigh the pros and cons, are they worth it? And how does using one compare to just doing direct media buys or working with an agency?

We discuss the top crypto ad networks:

1. CoinZilla

2. Bitmedia

3. CoinTraffic

We'll weigh the pros and cons of each method here to help you decide which one is right for you.

0:00 Introduction

0:22 What is a Crypto Ad Network?

01:42 Top 3 Crypto Ad Networks

3:27 How do they compare to other forms of web3 display advertising?

3:44 Crypto Ad Network PROS

5:46 Crypto Ad Network CONS

7:43 Direct Media Buy

8:03 Direct Media Buy PROS

8:27 Direct Media Buy CONS

10:20 Working with an Agency PROS

12:27 Working with an Agency CONS

13:13 Should I use a Crypto Ad Network?

Resources:

►Connect with Ty: https://coinbound.io/ty-consulting/

► Check out our agency, Coinbound: https://coinbound.io

►Listen on Spotify: https://open.spotify.com/show/1aOrVp8...

► More about the Crypto Marketing Podcast: https://coinbound.io/podcast

► Check out our Twitter: https://twitter.com/coinboundio

Description:

Since its inception, Coinbound’s mission has been simple: provide Web3 brands the tools they need to succeed in this ever-evolving industry. In the pursuit of this mission, we’ve noticed one thing that has been a make-or-break factor in the success of crypto brands– Founder and Leader Networks! Because of this, we are super excited to launch Coinbound Entrepreneurs’ Circle, an exclusive platform designed to connect and foster strong, synergistic relationships amongst business owners and leaders in the Web3 space.

In this episode, Ty is providing all of the need-to-know details of Coinbound Entrepreneurs’ Circle! He is breaking down what CEC is, CEC membership perks,  the CEC application process, and more! You don’t want to miss your chance at early access– join Coinbound Entrepreneurs’ Circle today via the link below!

Key Takeaways:

0:17 Coinbound’s Entrepreneur Circle is now live!

0:59 Key to Web3 Success?

1:53 The Main Mission of CEC?

2:11 CEC Membership Perks?

5:08 CEC Application Overview

Resources:

►Check out Coinbound’s Entrepreneur Circle: https://coinbound.io/cec/

►Check out Zoop!: https://bit.ly/ZoopCards

►Connect with Ty: https://twitter.com/tydanielsmith

►Listen on Spotify: https://open.spotify.com/show/1aOrVp8kAMhgYSgKTIwaz6

► More about the Crypto Marketing Podcast: https://coinbound.io/podcast

► Check out our agency, Coinbound: https://coinbound.io

► Check out our Twitter: https://twitter.com/coinboundio

The world of NFTs can get complicated to navigate, especially when it’s an ever-changing industry that continues to grow in complexity. Today, Ty breaks down soulbound tokens, also known as SBTs.

Vitalik Buterin, the co-founder of Ethereum, describes SBTs as “the future” of Web3. This is because SBTs can’t be transferred once received. They are held in a wallet indefinitely.

The non-transferability factor is what seems to throw a lot of people off, however, in this episode Ty will not only use real-world examples to help you better understand the concept of SBTs, but he’s answering the most common questions people currently have around SBTs. From what they truly are, how they differ from NFTs, and the true applicability and need for soulbound tokens!

Key Takeaways:

0:06 Episode Overview

0:25 Episode Sponsor: Zoop Cards!

0:47 What are SBTs?

1:29 How are they different from NFTs?

2:01 How can SBTs be utilized?

3:30 Why were SBTs created and needed?

3:46 Three Main Reasons For SBT Creation from Vitalik Buterin’s Recent Article

5:04 Ty’s 4th Reason For SBT Creation

Resources:

►Check out Zoop!: https://bit.ly/ZoopCards

► Vitalik Buterin et al SBT Article: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4105763

►Connect with Ty: https://coinbound.io/ty-consulting/

►Listen on Spotify: https://open.spotify.com/show/1aOrVp8kAMhgYSgKTIwaz6

► More about the Crypto Marketing Podcast: https://coinbound.io/podcast

► Check out our agency, Coinbound: https://coinbound.io

► Check out our Twitter: https://twitter.com/coinboundio

Timestamps 0:02 Ty Intro Topic 1: 0:04 Crypto Marketing Agencies: Explained 0:08 Coinbound Screen Recording 0:12 We’ve Worked With 100 + Web3 Brands(LIST) 0:15 Cosmos, MetaMask, Tron, LiteCoin, Voyager, NEXO (Can you add their logos on screen? Like pop up around Ty’s head as he lists them?) Topic 2: 0:43 What are Crypto Marketing Agencies & What Do They Do? Topic 3: 1:43 How Do Crypto Marketing Agencies Differ From Traditional Agencies?(“CHECKLIST”) 1:51 Tactics 1:53 Experience 2:25 Media Connections Topic 4: 2:39 Signs You Need To Hire A Crypto Marketing Agency? 2:46 RESOURCES(“CHECKLIST”) 2:49 Time 2:51 Expertise 2:54 Money Description In the latest episode of the Crypto Marketing Podcast, Coinbound CEO Ty Smith delves into everything that you need to know about crypto marketing agencies.  The role of a crypto marketing agency is to achieve growth goals. That could mean a wide spectrum of things in the world of crypto, including growing a stronger presence on social platforms or getting people to buy your NFT! Whether its a NFT, cryptocurrency, or P2E game, a crypto marketing agency should be equipped to help these companies succeed. Liked this episode? Like, subscribe, and tune in weekly to Coinbound’s crypto marketing podcast for the latest hacks in the world of crypto marketing! Key Takeaways 0:08 Crypto Marketing Agencies: Explained 0:47 What are Crypto Marketing Agencies & What Do They Do? 1:48 How Do Crypto Marketing Agencies Differ From Traditional Agencies? 2:43 Signs You Need To Hire A Crypto Marketing Agency? Resources ►Connect with Ty: https://coinbound.io/ty-consulting/ ► Check out our agency, Coinbound: https://coinbound.io ► Check out our Twitter: https://twitter.com/coinboundio ► More about the Crypto Marketing Podcast: https://coinbound.io/podcast ► Listen on Apple Podcasts: https://coinbound.link/podcast-apple

The cryptocurrency market is in a bear market, and, once again, many are speculating on the sustainability of the crypto industry. Similar to the stock market, bear vs bull markets are inevitable in crypto and teams must find creative ways to mediate these market trends to ensure their projects can stand the tides of this nascent industry.

So here’s the million-dollar question– as a crypto-entrepreneur, how do you survive in this volatile industry that goes through these drastic ebbs and flows? In this episode, Ty disclosed his top tips to market and position your Web3 brand in bear vs bull markets, and how to take advantage of each one! More specifically, how do you build your brand in these markets? How do you get people to care about your project during times of volatility? And what messages need to be tailored towards a bullish or bearish crypto market?

You can’t miss this episode!

Key Takeaways

Main Topic: 0:03 Web3 Marketing in Bull vs Bear Markets

Sub Topic 1: 0:55 How To Position Yourself

Sub Topic 2: 3:00 Content Strategies

Sub Topic 3: 4:00 Conference Attendance Strategies

Sub Topic 4: 5:24 How Marketing Pricing and Costs Change

Sub Topic 5: 6:23 Ty’s Market Hack

Resources

►Connect with Ty: https://coinbound.io/ty-consulting/

►Listen on Spotify: https://open.spotify.com/show/1aOrVp8kAMhgYSgKTIwaz6

► More about the Crypto Marketing Podcast: https://coinbound.io/podcast

► Check out our agency, Coinbound: https://coinbound.io

► Check out our Twitter: https://twitter.com/coinboundio

As always, the Coinbound team had a blast at Bitcoin Miami! Did you miss this legendary event and feel major FOMO? Let us put your worries at ease with our latest episode!

In this video, Ty and Jared take you through a recap of the Bitcoin Miami 2022 conference sponsored by CashApp! This video highlights the major speakers, sponsors, and satellite events that happened over the weekend. Plus, they reviewed and discussed their favorite marketing strategies seen at BTC Miami 2022. 

You DON’T want to miss this!

Key Takeaways

0:14 BTC Miami Overview

►Notable Speakers

Michael Saylor

Cathy Woods

Keth O'Leary

►Move to Miami Convention Center and South Beach👍

►Closer to Miami Nightlife = Better Networking!

2:46 Favorite Marketing Campaigns from BTC Miami 2022

1. Ride The Bull from Bullish

2. NEXO The Infinity Tunnel

3. TradeStation Miami Bull

4. CashApp as The Title Sponsor

5. TaxBit & Koinly

6. Circle Versace Mansion Party!

7. Physical Ad Presence in & around Miami Beach

8. Crypto Airport & Airplane Ads

9. BTC Miami Gift Bags

10. Arculus Hardware Wallet Vending Machine

Resources

►Buy Your BTC 2023 Tickets Now!: https://b.tc/conference/

►Connect with Ty: https://coinbound.io/ty-consulting/

►Connect with Jared: https://twitter.com/jared413

►Listen on Spotify: https://open.spotify.com/show/1aOrVp8...

► More about the Crypto Marketing Podcast: https://coinbound.io/podcast

► Check out our agency, Coinbound: https://coinbound.io

► Check out our Twitter: https://twitter.com/coinboundioAs always, the Coinbound team had a blast at Bitcoin Miami! Did you miss this legendary event and feel major FOMO? Let us put your worries at ease with our latest episode!

In this video, Ty and Jared take you through a recap of the Bitcoin Miami 2022 conference sponsored by CashApp! This video highlights the major speakers, sponsors, and satellite events that happened over the weekend. Plus, they reviewed and discussed their favorite marketing strategies seen at BTC Miami 2022. 

You DON’T want to miss this!

Key Takeaways

0:14 BTC Miami Overview

►Notable Speakers

Michael Saylor

Cathy Woods

Keth O'Leary

►Move to Miami Convention Center and South Beach👍

►Closer to Miami Nightlife = Better Networking!

2:46 Favorite Marketing Campaigns from BTC Miami 2022

1. Ride The Bull from Bullish

2. NEXO The Infinity Tunnel

3. TradeStation Miami Bull

4. CashApp as The Title Sponsor

5. TaxBit & Koinly

6. Circle Versace Mansion Party!

7. Physical Ad Presence in & around Miami Beach

8. Crypto Airport & Airplane Ads

9. BTC Miami Gift Bags

10. Arculus Hardware Wallet Vending Machine

Resources

►Buy Your BTC 2023 Tickets Now!: https://b.tc/conference/

►Connect with Ty: https://coinbound.io/ty-consulting/

►Connect with Jared: https://twitter.com/jared413

►Listen on Spotify: https://open.spotify.com/show/1aOrVp8...

► More about the Crypto Marketing Podcast: https://coinbound.io/podcast

► Check out our agency, Coinbound: https://coinbound.io

► Check out our Twitter: https://twitter.com/coinboundio

TikTok is the newest mainstream social platform to take the world by storm. With millions of users globally, influencers are utilizing the platform to build a brand for themselves, while also acting as key players in digital marketing campaigns for a multitude of companies. TikTok, like other social media platforms, is controlled by an algorithm, and influencer success rides on being a pro at navigating this algorithm.

Who better to speak to this than an OG Crypto Influencer? We are so happy to bring long-time friend of Coinbound, Crypto Wendy O, on our podcast to chat about her experiences in the DeFi space, how she utilizes TikTok for digital marketing, and so much more!

Key Takeaways

0:08 Topic Intro: What are the essentials for an effective NFT Minting Website?

0:31 Why do you need a project website?

0:56 What are the top tools & CMS to set up your website?(LIST)

2:36 5 Essential Components that will set your project up for success

6:11 *DISCORD reference CARD on right*

Resources

►Setting Up A NFT Website Blog Post: https://coinbound.io/nft-website-set-up/

►Connect with Ty: https://coinbound.io/ty-consulting/

►WordPress: https://wordpress.com/

►WebFlow: https://webflow.com/

► Check out our agency, Coinbound: https://coinbound.io

► Check out our Twitter: https://twitter.com/coinboundio

► More about the Crypto Marketing Podcast: https://coinbound.io/podcast

► Listen on Apple Podcasts: https://coinbound.link/podcast-apple

Created to become a viable competitor to Clubhouse, Twitter Spaces has become an excellent way for Web 3.0 projects to promote themselves. While Clubhouse has faltered in popularity, Twitter Spaces has become one of the most popular places to conduct live audio conversations, with participants being able to listen in, across the internet. In terms of developing brand awareness, Twitter Spaces is an extremely potent tool for marketers.

In the latest episode of the Crypto Marketing Podcast, Coinbound CEO Ty Smith and Social Media Manager Tom Vavassis discussed the different ways that NFT brands have used Twitter Spaces to promote their projects, such as AMAs and interviews. Smith and Vavassis even offered advice on how brands can effectively use Twitter Spaces for marketing purposes.

In this episode, we explain everything you need to know about Web3 fractional CMOs. We cover what a fractional CMO does for Web3 companies, how they work, how (and how much) they charge, and why they might be a good fit for your Web3 business. 0:05 - What a Web3 Fractional CMO is 0:57 - What does a Web3 Fractional CMO do? 2:29 - Benefits of hiring a Fractional CMO 3:45 - How Fractional CMOs bill clients Find us online: Website: Coinbound.io Ty on Twitter (X): x.com/tysmithhq Coinbound on Twitter (x): x.com/coinboundio

In the latest episode of the Crypto Marketing Podcast, Coinbound CEO Ty Smith delves into everything that you need to know about crypto marketing agencies.  The role of a crypto marketing agency is to achieve growth goals. That could mean a wide spectrum of things in the world of crypto, including growing a stronger presence on social platforms or getting people to buy your NFT! Whether it's a NFT, cryptocurrency, or P2E game, a crypto marketing agency should be equipped to help these companies succeed.

Liked this episode? Like, subscribe, and tune in weekly to Coinbound’s crypto marketing podcast for the latest hacks in the world of crypto marketing!

When many first start a Web3 project, they are the face of the project. All of the updates, all of the interactions, all of the customer service- it’s all the responsibility of the founder(s). So you may wonder: When should I hire a community manager? What does a community manager do? How do I hire a community manager? And finally- how much should I pay them?

Community managers are a beautiful thing. They come onto a team and tasked with developing an environment that is consistent with your company goals and ethics that drive people to rally behind your project. Because of this, community managers are extremely important assets to any Web3 project or business. They help keep the discussion flowing, build trust with investors and potential customers, and can save you valuable time and money by providing key support in tasks that you wouldn't have the time to do before onboarding this team member. There is a lot more to it than this, but that gives you an idea of why it's such an important position to have within your team!

In this episode, Ty Daniel Smith, the Founder & CEO of Coinbound, dove into the topic of community management to discuss the most frequently asked questions we get surrounding community managers!

NFTs are continuing to take the world by storm in 2022, and understanding NFT Marketing has become a vital skill, whether you're a Web3 creator,  investor, or enthusiast. Social media channels have proven to be key in marketing strategies of every industry, but especially within the web3 space. Social media can take a NFT project from ground zero to the moon, but social media optimization is not as easy as many think. You must do research into communities within these platforms, connect with the people you are attempting to reach, and gain insights from your usage of social media.  As a Web3 Marketing Agency, this is our bread and butter! In this episode, The CEO and Founder of Coinbound Ty Daniel Smith is breaking down the top 3 Social Media channels we recommend in your NFT Marketing Strategy and why!   If you’re new to NFT Marketing, you won’t want to miss this!  

Description:

The 2022 Super Bowl wasn't just the biggest sporting event of the year, it marked the moment when crypto finally became mainstream. Some of the most talked-about moments after the Big Game were the ads aired by crypto companies. Coinbase took an ultra-simplistic approach to their Super Bowl ad, which ended up being so effective that it crashed their site! FTX utilized star power in its ad for the Big Game by featuring Larry David, and so did Crypto.com with LeBron James.

In the latest episode of the crypto marketing podcast, Coinbound CEO Ty Smith went over what worked and what didn't in the crypto Super Bowl ads. He also gave his thoughts on where he sees the future of crypto ads moving forward. Stay tuned for future episodes of the crypto marketing podcast and subscribe to us today!

Key Takeaways:

0:07 Introduction: Crypto Bowl 2022

1:28 Top 3 Commercials

1:31 Coinbase Ad

3:21 FTX Ad

5:18 Crypto.com Ad

6:39 Strengths?

8:28 Predictions: Future of Crypto Ads

Timestamps:

0:02 Ty Intro

0:04 Crypto Marketing in the Super Bowl

1:38 Coinbase’s Ad (b-roll video: coinbase ad?)

3:18 FTX’s Ad

3:22 Larry David(stock image to pop on screen somewhere around Ty)

3:30 FTX Commercial B-roll video: Can we include clips from ads without getting in trouble? Would love to ad clips while Ty is explaining the ads

5:01 Crypto.com’s Ad

5:04 Lebron James(stock image to pop on screen somewhere around Ty)

5:10 Crypto.com Commercial B-roll video(same notes and questions as above)

Topic Footer Timestamps

(Footer appears on screen as ty’s intro comes off?)

0:07- 1:21 Introduction: Crypto Bowl 2022

1:24-6:15 Top 3 Commercials

6:16-8:04 Strengths?

8:05-10:05 Predictions: Future of Crypto Ads

Resources

► Check out our agency, Coinbound: https://coinbound.io

► Check out our Twitter: https://twitter.com/coinboundio

► More about the Crypto Marketing Podcast: https://coinbound.io/podcast

► Listen on Apple Podcasts: https://coinbound.link/podcast-apple

The Most Common NFT Scams & How to Avoid Them

From rug pulls to phishing scams, NFT scams have unfortunately become increasingly prevalent. If you are interested in the NFT space and want to avoid being scammed, you need to stay smart and vigilant! Fortunately, Coinbound’s CEO Ty Smith is here to give you the rundown on the most common types of scams in the NFT space and how to avoid them.

This episode of the Crypto Marketing Podcast might be the most important ever, especially if you’re looking to have a profitable and fun journey in the NFT ecosystem!

A strong community is enormously powerful in the crypto ecosystem. Projects such as Bored Ape Yacht Club and Crypto Punks became massively successful due to their passionate and hyper-engaged online communities. While many NFT projects are struggling to organically grow an online community, we at Coinbound have helped build some of the strongest crypto brands in the industry. In our latest episode of the crypto marketing podcast, we spoke to none other than Zac McKenna, Senior Marketing and Business Development Strategist at Token Metrics. Topics that we covered included Token Metrics’ rise in popularity on YouTube, community engagement tactics, the importance of affiliate marketing, and so much more! 

We can expect a myriad of NFT projects to emerge in 2022, and while a handful may be successful, most will undoubtedly fail to catch on. While some NFT projects are backed by major investors, celebrities, or have built-in communities, most don’t have those advantages. If you’re running a newly launched NFT project, how do you make your project stand apart in an extremely competitive environment? We at Coinbound have created a guide for any NFT project looking to succeed in an ever-increasingly crowded marketplace. Following our tactics will improve your social media presence, grow your community, and set your company up for success in the NFT ecosystem! Resources ► Check out our agency, Coinbound: https://coinbound.io ► Check out our Twitter: https://twitter.com/coinboundio ► More about the Crypto Marketing Podcast: https://coinbound.io/podcast ► Listen on Apple Podcasts: https://coinbound.link/podcast-apple ► Word Press: https://wordpress.com/ ► Wix: https://www.wix.com/ ► Webflow: https://webflow.com/

Crypto conferences are predicted to be bigger than ever before in 2022. Many are searching for the BEST conference of the year. These events are key in getting involved in the crypto community or networking your way to your dream DeFi career. How do you choose which conference is best for you? Each event is different. The one that may be perfect for you may not be perfect for the next person. You have to consider an array of variables: cost, travel time, who is sponsoring, and more.

In this episode, Ty & Liz took the time to discuss their favorite conferences, tips & tricks to make the most of your time, and why they believe attending Crypto Conferences is money well spent!

💸BONUS💸: Stay tuned until the end to receive a special discount code to use towards attending our favorite crypto conference!

With 2021 coming to a close as the biggest year for crypto, it is no surprise that we have crypto marketing predictions and key trends to break down going into 2022.

The root of every successful crypto project is strong digital marketing strategies. These strategies align with marketing trends, such as the increasing necessity for media, advances in content marketing, the growing prevalence of in-house community management, and so many more!

As a crypto marketing agency, we are constantly strategizing and adjusting to key marketing trends, and making the most educated predictions we can for our clients. In this episode, Ty is discussing the Crypto Marketing Trends of 2021 that he believes will live on in 2022, and how he predicts these trends will manifest in 2022.

Social media automation software, such as Sprout Social and Later, are indispensable tools in any digital marketing strategy. Through these platforms, you can schedule out content months in advance, export detailed analytical reports on your audience and engagement, collaborate with your team on multiple platforms, and so much more. Many successful crypto projects and crypto marketing experts utilize social media automation tools for their Twitter marketing initiatives and have grown both followers and engagement while leveraging automation.

In the latest episode of the Crypto Marketing Podcast, Ty and Liz discuss what marketing automation is and how to utilize it, both the pros and cons of social media automation, the best platforms for social media automation, and where the future of the field is going in 2022 and beyond. This podcast is a must-listen not just for aspiring crypto marketers, but anyone interested in establishing a strong crypto marketing strategy.

Welcome to another episode of Coinbound Office Hours! 🚀 Today, Ty chats with Andrew Hyde, the Head of Communications at Render Network Foundation, the not-for-profit dedicated to growing its community and advancing the Next Generation of Rendering and AI Technology. 🚀Andrew, in the space since 2017, shares his views on web3 dynamics, emphasizing the key roles of community and relationship building in turbocharging marketing strategies and what that's done for Render. 🚀Tune in as Ty and Andrew talk old-school and new-school marketing tactics, community, relationship-building, and the art of web3 marketing in the. 🎙️💡 #CoinboundOfficeHours #Web3Wisdom #CryptoMarketingMagic 🔗 Resources: For more exclusive content and updates, visit the Coinbound Website and follow us on socials. Follow Andrew on Linkedin: https://www.linkedin.com/in/andrewhyde/ Check out Render Network Foundation: https://renderfoundation.com/grants Follow Ty on Twitter: https://twitter.com/tydanielsmith Check out our agency: http://Coinbound.io.

Crypto Content Creators (AKA crypto influencers) have become a key element of digital marketing, especially in emerging industries like cryptocurrency.  With that, it is vital to listen to these individuals because they are the driving force behind some of our favorite crypto projects. Our first Content Creator Spotlight features the lovely Altcoin Sara! With a social media audience of over 60k and over 4 years of industry experience, Sara was able to provide her unique view of the crypto industry through the lens of an experienced content creator.  In their discussion, Ty and Altcoin Sara discuss her journey from DEV 👉 Content Creator 👉  CMO of DEFIT. The beauty of crypto is that if you have a passion for this space, you can find a niche for yourself, and Altcoin Sara is the perfect example.

Marketing is likely just one of your myriad responsibilities when you decide to jump into the crypto world. And PR firms come handy as they prove success in building revenue for their clients. Giving you an assurance that there’s a wealth of opportunity to have various placements in big-name publications.

The concept of owned, earned and paid media has content at the center.  Luckily, crypto businesses are getting savvier at creating and curating engaging content. And in this episode Ty and Liz will be breaking down the ins and outs of these concepts, what their differences are and how their functions vary from each other.

Key Takeaways:

• Difference between earned and paid media
• PR’s that are directly issued into a crypto website
• PR’s that are issued in wires
• Working with clients to craft better stories
• Building relationships with the different journalists that you are reaching out to
• Building trust within your audience and the media
• How companies can put their best foot forward and have a journalist to cover them
• Implications to the different PR Strategies
• How to stay on top of trends
• Organic coverage, speed organic coverage, PR wires

Resources:

► Check out our agency, Coinbound: https://coinbound.io

► More about the Crypto Marketing Podcast: https://coinbound.io/podcast

► Listen on Apple Podcasts: https://coinbound.link/podcast-apple

► Cision: https://www.cision.com/

► PR News Wire: http://www.acesswire.com

With cryptocurrencies emerging as a financial asset class, now is the right time to change the narrative around diversity in the financial system. In this digital age, we are now paying more attention to a new segment of people: women, persons of color, minorities, and the like to be involved in different fields.

Moreover, the crypto realm allows women to invest, have financial freedom, compete with the market, and empower one another. Today we are joined by Liz and Amara,  as they give us an overview of how important it is to have women representation in the crypto world. Listen to this episode to find out more.

Key Takeaways

• Powerhouse women and women bosses
• The ethos of crypto revolves around equality
• Crypto gives women more opportunity to have a voice
• Knowing your audience and narrowing the business down to certain niches
• Liz and Amara’s advice on women who wants to start in crypto

Resources:

► Check out our agency, Coinbound: https://coinbound.io

► More about the Crypto Marketing Podcast: https://coinbound.io/podcast

► Listen on Apple Podcasts: https://coinbound.link/podcast-apple

► Follow Ty on Twitter: https://twitter.com/TyDanielSmith

► CryptoCanvas:

https://cryptocanvas.art/

► Coinbase:

https://www.coinbase.com/

► World  of Women:

https://worldofwomen.art/

Ty, Jared, and Liz are re-living the NFT.NYC annual event that occurred in Times Square, New York. Jared and Ty of the Coinbound team share their memorable experiences that include: Teslas, crypto advertisements in billboards, marketing strategies, impeccable music, and a whole lot more. In this episode, let’s join the team as they discuss the rise of out-of-home marketing in the crypto realm. Key Takeaways Key features during the annual NFT.NYC Different types of marketing strategies and advertising in the event Comparing NFT.NYC to other events How out of home advertising is going to become an increasingly important part of crypto marketing ---------- ► Check out NFT Lately: https://nftlately.com/ ► Follow Ty on Twitter: https://twitter.com/TyDanielSmith ► Check out our agency, Coinbound: https://coinbound.io ► More about the Crypto Marketing Podcast: https://coinbound.io/podcast ► Listen on Apple Podcasts: https://coinbound.link/podcast-apple ► Check out NFT Lately: https://nftlately.com/ ► Follow Ty on Twitter: https://twitter.com/TyDanielSmith ► Check out our agency, Coinbound: https://coinbound.io ► More about the Crypto Marketing Podcast: https://coinbound.io/podcast ► Listen on Apple Podcasts: https://coinbound.link/podcast-apple

Influencer marketing is a kind of marketing that is more authentic and reaches out to a wider audience than traditional advertising.  With an influencer at the helm of your product launch, you have a chance to bring in a ton of new viewers and expand your reach so you can get your business going at a much faster rate.

However, influencer marketing is getting more and more crowded everywhere you turn, and there's a growing sentiment that no one is going to notice if you promote your brand. If you’re looking to leverage influencer marketing for your NFT brand, then this podcast is for you.

Join Ty and Liz as they cover everything you need to know about NFT influencer marketing, why influencer marketing is important for NFT brands, how to properly vet NFT influencers and what it takes to cut through the noise and get influencers to actually answer.

Key Takeaways:

• The importance of Amplifying your NFT content
• Identifying your audience and making sure it's a good fit for your project
• How to build trust among your audience
• How to make sure you’re not sending money to fake influencers
• Getting influencers to actually listen to you
• Tips to make sure your NFT influencer marketing campaign successful

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► Check out NFT Lately: https://nftlately.com/

► Follow Ty on Twitter: https://twitter.com/TyDanielSmith

► Check out our agency, Coinbound: https://coinbound.io

► More about the Crypto Marketing Podcast: https://coinbound.io/podcast

► Listen on Apple Podcasts: https://coinbound.link/podcast-apple

How are you using social media to engage your community?

To be a successful community manager, you need to understand the various ways you can interact with your community. And today, Discord has definitely grown as the de facto communication method for NFT communities. If you're not using Discord right now to communicate with your NFT community, then this is definitely the episode that you want to check out.

Join Ty Smith in this episode of Crypto Marketing Podcast as he covers the 5 channels you need to know  when you're setting up your Discord channel and 5 bots that are gonna make your life a whole lot easier!

Key Takeaways:

• How to set up your channels and bots
• Best features and how they work.

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► Follow Ty on Twitter: https://twitter.com/TyDanielSmith

► Check out our agency, Coinbound: https://coinbound.io

► More about the Crypto Marketing Podcast: https://coinbound.io/podcast

► Listen on Apple Podcasts: https://coinbound.link/podcast-apple

In this episode, Coinbound Founder Ty Smith and Social Media Director Liz Whiting discuss the best tips, tricks, strategies, and hacks to get your first 1,000 followers on Twitter. 

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► Follow Ty on Twitter: https://twitter.com/TyDanielSmith

► Check out our agency, Coinbound: https://coinbound.io

► More about the Crypto Marketing Podcast: https://coinbound.io/podcast

► Listen on Apple Podcasts: https://coinbound.link/podcast-apple

In this episode, Ty and Liz cover the topic of clickbait in crypto marketing. Does it work? What type of brands should use it (or not use it)?

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► Follow Ty on Twitter: https://twitter.com/TyDanielSmith

► Check out our agency, Coinbound: https://coinbound.io

► More about the Crypto Marketing Podcast: https://coinbound.io/podcast

In this exclusive interview, Ty Smith interviews Gate.io CMO, Marie Tatibouet. Marie recently lead a nearly 3X growth of Gate.io, a cryptocurrency exchange, by users in less than a year. Ty asks important questions about how to do crypto marketing for an exchange, how to get listed on Gate.io, and more.   

Follow Marie Tatibouet on Twitter: https://twitter.com/marietatibouet

Follow Ty Smith on Twitter: https://twitter.com/tydanielsmith 

Visit Our Agency: https://coinbound.io/

Wondering how important Instagram is for marketing cryptocurrency brands? How should Instagram be prioritized as a strategy for your marketing plans? In this episode, Ty Smith & Liz Whiting of Coinbound, break down everything you need to know about crypto marketing for Instagram, How to leverage Instagram effectively, and how it stacks up against other marketing strategies.  

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► Follow Ty on Twitter: https://twitter.com/TyDanielSmith

► Check out our agency, Coinbound: https://coinbound.io

► More about the Crypto Marketing Podcast: https://coinbound.io/podcast

🚀 In this exciting episode of The Web3 Marketing Show, Ty invites another successful trailblazer to the virtual stage. Join us as we delve into the fascinating world of Web3 marketing and community development with none other than Kelsey McGuire, the Chief Growth Officer (CGO) of Shardeum. 🚀 Kelsey McGuire is a seasoned expert in the Web3 space, known for her exceptional insights into the rapidly evolving digital landscape. As the CGO of Shardeum, a pioneering platform at the forefront of Web3 innovation, Kelsey has played a pivotal role in shaping the future of marketing and community building. 🚀 Throughout this engaging conversation, Ty and Kelsey will explore Kelsey's journey into the Web3 realm, her experiences in navigating this decentralized landscape, and shares her expertise on how businesses can harness these emerging technologies to foster vibrant and engaged communities. 🚀 Tune in to gain a deeper understanding of Web3 marketing strategies, community development tactics, and the evolving role of digital marketing in the decentralized era. Whether you're a marketing enthusiast, a crypto enthusiast, or simply curious about the future of online communities, this episode promises to be an enlightening and informative experience. 🚀 Don't miss out on this thought-provoking conversation with Kelsey McGuire, where we unlock the secrets to successful Web3 marketing and discover how to build thriving communities in the age of decentralization. Subscribe now and stay ahead of the curve in the ever-evolving Web3 landscape! 🚀 Connect with Kelsey on LinkedIn: https://www.linkedin.com/in/kelseykmcguire 🚀 Resources: Follow Ty on Twitter: https://twitter.com/tydanielsmith Check out our agency: http://Coinbound.io

Ever wondered how you could build a more trusted brand in the cryptocurrency industry? How does trust play a role in the success of products and services in blockchain?  In this episode, Ty and Liz discuss why having a trustworthy brand is so important in crypto marketing and top tips to gain the trust of your users.  

Follow Ty on Twitter: https://twitter.com/TyDanielSmith

Check out Coinbound: https://coinbound.io

More about the Crypto Marketing Podcast: https://coinbound.io/podcast

In this episode, Ty and Liz explain what frequency crypto twitter accounts should target tweeting as well as metrics and goals for content quality. 

Follow Ty on Twitter: https://twitter.com/tydanielsmith

Bear markets offer some incredible crypto marketing opportunities. In this episode, Ty & Liz explain why it's so important to market when the crypto market is down and how it can be done most effectively.

Follow Ty on Twitter: https://twitter.com/tydanielsmith

Last week, Ty and the rest of the Coinbound team attended the Bitcoin 2021 Conference in Miami. In this episode, Ty and Liz recap what happened at the event, analyze various marketing examples at the event, and break down how to get the most out of crypto conferences in general. 

Follow Ty on Twitter: https://twitter.com/tydanielsmith

In this episode, Ty and Liz discuss the differences between corporate and personal accounts on crypto twitter. The duo breakdown what purposes each type of account serves, tips for growing each type, and gives recommendations as to how new and established companies should focus their resources.  More about the Crypto Marketing Show!: https://coinbound.io/podcast Produced by Coinbound: https://coinbound.io/ --- FOLLOW YOUR HOST: Ty Daniel Smith: https://twitter.com/tydanielsmith

In this episode, Ty compares the differences between SEO and Social Media as primary marketing strategies for cryptocurrency marketing.  Follow Ty on Twitter: https://twitter.com/tydanielsmith Powered by Coinbound: https://coinbound.io/podcast/

In this episode we meet Coinbound's newest member, Liz Whiting, and discuss social listening for crypto companies. Social listening is a powerful strategy for getting your name involved in relevant conversations on social media and understanding how to digital world is interacting with your brand. Ty and Liz discuss what social listening is, why social listening is important for cryptocurrency companies, and top tools to use for social listening.

More about the Crypto Marketing Show!: https://coinbound.io/podcast

Produced by Coinbound: https://coinbound.io/

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FOLLOW YOUR HOST:

Ty Daniel Smith: https://twitter.com/tydanielsmith

Everything you need to know about NFT Marketing. Best marketing strategies for NFTs, top marketplaces to list NFTs, and how to make an NFT drop successful. The pros and cons of listing on OpenSea, Rarible, Origin Protocol, and more.

More about the Crypto Marketing Show!: https://coinbound.io/podcast

Produced by Coinbound: https://coinbound.io/

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FOLLOW YOUR HOST:

Ty Daniel Smith: https://twitter.com/tydanielsmith

Email newsletters are a great tool in digital marketing with a huge return on investment. In this episode, Ty and Kylie are discussing why cryptocurrency companies need to have an email newsletter. They will also walk through what a newsletter is, why its especially important for cryptocurrency and blockchain companies to have one, and helpful tips and tools for setting up and optimizing a newsletter.

More about the Crypto Marketing Show!: https://coinbound.io/podcast

Produced by Coinbound: https://coinbound.io/

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OTHER PLACES WE HANGOUT:

Instagram ► https://instagram.com/coinbound

Twitter ► https://twitter.com/coinbound_io

Linkedin ► https://www.linkedin.com/company/coinbound

TikTok ► https://tiktok.com/@coinbound

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FOLLOW YOUR HOSTS:

Ty Daniel Smith: https://twitter.com/tydanielsmith

Kylie Lowe: https://twitter.com/cryptokylie

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Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack

Email marketing has one of the highest ROI in online marketing available, and your subject line could be the make or break when it comes to taking the customer to that next step in the sale's funnel. In this episode, Ty and Kylie give tips to writing an email subject line that converts.

More about the Crypto Marketing Show!: https://coinbound.io/podcast

Produced by Coinbound: https://coinbound.io/

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OTHER PLACES WE HANGOUT:

Instagram ► https://instagram.com/coinbound

Twitter ► https://twitter.com/coinbound_io

Linkedin ► https://www.linkedin.com/company/coinbound

TikTok ► https://tiktok.com/@coinbound

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FOLLOW YOUR HOSTS:

Ty Daniel Smith: https://twitter.com/tydanielsmith

Kylie Lowe: https://twitter.com/cryptokylie

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Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack

In this episode, we're joined by an exceptional guest, John Jefferies, the Chief Marketing Officer of Blocknative. JJ is a true pioneer in the Web3 marketing landscape, having led marketing efforts for one of the industry's most innovative and groundbreaking companies. His insights into blockchain, decentralized finance, and the evolving marketing strategies within this space are second to none. 🚀 About Blocknative 🚀 Blocknative is at the forefront of Web3 infrastructure, specializing in empowering decentralized applications (dApps) with real-time transaction data and analytics. With John Jefferies at the helm, Blocknative has played a pivotal role in shaping the marketing strategies and user experiences that drive adoption in the Web3 ecosystem. 🎯 What to Expect in Today's Episode 🎯 In this insightful conversation, Ty Smith and John Jefferies will delve into the strategies and tactics that have made Blocknative a household name in the Web3 world. They'll discuss the challenges and opportunities of marketing in the blockchain space, explore the role of real-time data in dApp adoption, and share their predictions for the future of Web3 marketing. So, whether you're a crypto enthusiast, a blockchain entrepreneur, or simply curious about the exciting world of Web3 marketing, this episode is a must-listen. Join Ty Smith and John Jefferies as they navigate the ever-changing landscape of Web3 marketing and provide you with invaluable insights to stay ahead of the curve. Connect with JJ on LinkedIn: https://www.linkedin.com/in/johnjefferies HIGHLIGHTS: Intro (0:00) Resources: ► Follow Ty on Twitter: https://twitter.com/tydanielsmith ► Check out our agency, Coinbound: Coinbound.io

Lead magnets are essential for getting qualified leads into your sales funnels and growing your customer base. Lead magnets are most effective when they can provide value to both you and your customers. In this episode, Ty and Kylie discuss what a lead magnet is, what they are used for, explain some examples of good lead magnets and the do's and don'ts of creating a strong lead magnet.

More about the Crypto Marketing Show!: https://coinbound.io/podcast

Produced by Coinbound: https://coinbound.io/

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OTHER PLACES WE HANGOUT:

Instagram ► https://instagram.com/coinbound

Twitter ► https://twitter.com/coinbound_io

Linkedin ► https://www.linkedin.com/company/coinbound

TikTok ► https://tiktok.com/@coinbound

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FOLLOW YOUR HOSTS:

Ty Daniel Smith: https://twitter.com/tydanielsmith

Kylie Lowe: https://twitter.com/cryptokylie

---

Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack

Paid press releases are a really popular marketing option for a lot of crypto companies. However, they aren't always the best option for every company all the time. In this episode. Ty & Kylie discuss when it's the right time to pay for a press release and what questions to ask before you get started.

More about the Crypto Marketing Show!: https://coinbound.io/podcast

Produced by Coinbound: https://coinbound.io/

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OTHER PLACES WE HANGOUT:

Instagram ► https://instagram.com/coinbound

Twitter ► https://twitter.com/coinbound_io

Linkedin ► https://www.linkedin.com/company/coinbound

TikTok ► https://tiktok.com/@coinbound

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FOLLOW YOUR HOSTS:

Ty Daniel Smith: https://twitter.com/tydanielsmith

Kylie Lowe: https://twitter.com/cryptokylie

---

Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack

When it comes to marketing, the tools you use can be a huge factor that determines your success. Being keyed in with the best tools and Softwares often separates the good marketers from the great ones. Before you start marketing your cryptocurrency brand make sure you set up these 5 FREE tools. In this episode, Ty & Kylie walkthrough 5 incredible free tools that every company should set up before they begin any marketing campaign.

Ty's Show Notes

1. Google Analytics
- Allows you to monitor traffic on your site
- You can see how much traffic you are getting, where it is coming from, and how site visitors are using your site.
-This is the first tool you should set up

2. Google Search Console
- Allows you to analyze your organic traffic from Google.
- You can see what keywords people are searching that result in a site visit
- You can see which of your website pages people are finding via google
- You can see how well you are ranking for specific keywords

3. Google Data Studio
- Google Data studio allows you to display data in a way that makes it easier to read and analyze.
- You can connect data sources like Google Analytics and Google Search Console, in addition to things like Google sheets.

4. Google Optimize
- Allows you to run A/B tests.
- You can test multiple versions of a web page and see what works best to drive conversions

5. Google Tag Manager
- Allows you to easily implement code onto your site:
Things like conversion tracking & event tracking.
-Use in conjunction with PPC advertising to see which marketing efforts are resulting in the most conversions.

Relevant Links:

Google Analytics: https://analytics.google.com/analytics/web/

Google Search Console: https://search.google.com/search-console/welcome

Google Data Studio: https://datastudio.google.com/

Google Optimize: https://optimize.google.com/optimize/home/

Google Tag Manager: https://tagmanager.google.com/

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More about the Crypto Marketing Show!: https://coinbound.io/podcast

Produced by Coinbound: https://coinbound.io/

---

OTHER PLACES WE HANGOUT:

Instagram ► https://instagram.com/coinbound

Twitter ► https://twitter.com/coinbound_io

Linkedin ► https://www.linkedin.com/company/coinbound

TikTok ► https://tiktok.com/@coinbound

---

FOLLOW YOUR HOSTS:

Ty Daniel Smith: https://twitter.com/tydanielsmith

Kylie Lowe: https://twitter.com/cryptokylie

---

Join us on Slack and learn awesome & effective marketing strategies ► https://coinbound.io/join-slack

COVID-19 (popularly known as the Coronavirus) is playing a huge role in this week's drop in the cryptocurrency markets (and financial markets around the world). In this episode, Ty & Kylie discuss how COVID-19 is affecting crypto and crypto marketing, what other top crypto marketers are doing, and how Ty thinks blockchain marketing teams should adapt their marketing strategy.

Time Stamps:

[0:57] How COVID-19 is affecting the Cryptocurrency Market

[4:03] How COVID-19 is affecting crypto marketing (and what top crypto marketing teams are doing)

[7:04] What Ty thinks crypto companies should do about marketing in this situation

[9:18] Recap

Relevant Links:

How to Market in a Bear Market

Follow us on Twitter:

https://twitter.com/coinbound_io

Text Us:

949-229-5650