Creator Playbooks – Details, episodes & analysis

Jo Franco has turned her passion for creating into a thriving career, transitioning from a travel vlogger to a Netflix host and successful entrepreneur. With over 2 million YouTube subscribers, she is also the author of Fluentish and CEO of JoClub, a global community focused on journaling and personal growth. Get Jo Franco's Content Business Strategy (FREE): https://callummcdonnell.substack.com/ Tools I use: VidIQ - https://vidiq.com/creatorplaybooks/ Riverside - https://riverside.fm/?via=callum Listen on Podcast Player: https://podcasters.spotify.com/pod/show/callum-mcdonnell Follow Callum on socials: Instagram - https://www.instagram.com/thecallummc/ Tiktok - https://www.tiktok.com/@heycallum Twitter - https://twitter.com/McdonnellCallum LinkedIn - https://www.linkedin.com/in/callummcdonnell/ Follow Jo on socials: Instagram - https://www.instagram.com/jo_franco/ X - https://twitter.com/jofranco/ TikTok: https://www.tiktok.com/@jo_franco/ Website: https://jofranco.world/ Work with Callum: https://www.7xcontent.com/ Timestamps: 00:00 Introduction to Jo Franco’s YouTube Journey 01:04 Jo Franco’s Creator Journey: From Start to Success 04:46 The Power of Searchable Content for Growing Your Channel 08:00 Building a Global Audience 11:02 The Reality of Success in Content Creation 17:41 Exploring the Netflix Opportunity 23:52 The Birth of JoClub 29:05 Sustainable Business Building in the Creator Economy 34:09 Planning for the Future: Long-Term Success Strategies 37:48 Working with an Agent and Finding the Right Manager for You 40:27 How to Make a Good Pitch: Tips and Techniques 46:33 Jo’s Content Strategy and Planning Insights 53:37 Networking and Collaboration: Building Valuable Connections 56:43 What Getting Shot Taught Me About Entrepreneurship 01:01:53 Reflecting on Life 01:04:36 Quickfire Questions

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Apply to work with me: ⁠⁠https://forms.gle/uw6NZDBHs2pQNYhbA

Daniel Priestley is an entrepreneur, best-selling author, and international speaker who has built successful multi-million dollar businesses in Australia, the UK, and Singapore, starting with nothing. He co-founded Dent Global, a company dedicated to helping entrepreneurs and business leaders achieve significant success through strategic mentoring and networking.Listen on Podcast Player: https://podcasters.spotify.com/pod/show/callum-mcdonnellFollow Callum on socials:Instagram - https://www.instagram.com/thecallummc/Tiktok - https://www.tiktok.com/@heycallumTwitter - https://twitter.com/McdonnellCallumLinkedIn - https://www.linkedin.com/in/callummcdonnell/Follow Daniel on socials:Instagram - https://www.instagram.com/danielpriestley/YouTube - https://www.youtube.com/c/danielpriestleyTwitter - https://x.com/DanielPriestley/LinkedIn - https://www.linkedin.com/in/danielpriestley/Tools I use:VidIQ - https://vidiq.com/creatorplaybooks/Riverside - https://riverside.fm/?via=callumWork with Callum: https://www.7xcontent.com/Timestamps:00:00 Introduction01:30 Greatest Time to Be Alive03:43 Key Person of Influence Framework07:00 The Five P's08:42 Guide to a Great Pitch12:07 Published Content Strategy14:02 7-11-4 Framework16:45 Daniel’s Book Writing Process18:59 Product Strategy24:28 Building a Powerful Profile26:59 Leveraging Podcasts29:47 Effective Partnerships36:22 Becoming a Key Person of Influence39:00 Coaching My Business From £500k to £3M44:43 Building a High-Performance Team Culture45:55 Effective Team Models for Small Businesses47:52 Creating Recurring Revenue Streams49:17 Cookie Cutter Products52:09 Negotiating Fair Partnerships53:51 Challenges Faced by Top Creators55:23 Diversifying Revenue Streams for Creators59:22 Testing Business Ideas With Waiting Lists01:04:05 Three Things That Drive a Sale01:18:49 Importance of Lead Generation01:20:33 Quick-Fire Questions

Charlie Lawrance is one the smartest operators in social media.

In this episode Charlie reveals the social strategy that grew his TikTok to 300k, built a hugely valuable community and launched a talent agency.

He shares:
• How He Grew to 100k Followers in 18 Days
• The Anatomy of a Viral Video
• How To Succeed From Day 1 on Social

+ loads more!

The value shared in this conversation is incredible.

Get a FREE Email breakdown of this business: https://callummcdonnell.substack.com/

Listen on Podcast Player:
https://podcasters.spotify.com/pod/show/callum-mcdonnell

Follow Callum on socials:
Instagram - https://www.instagram.com/thecallummc/
Tiktok - https://www.tiktok.com/@heycallum
Twitter - https://twitter.com/McdonnellCallum
LinkedIn - https://www.linkedin.com/in/callummcdonnell/

Work with Callum: https://www.7xcontent.com/

Follow Charlie:
Tiktok: https://www.tiktok.com/@charlielawrance
Instagram: https://www.instagram.com/charlielawrance/

YouTube: https://www.youtube.com/@charlie_lawrance

Olly Richards is the owner of the $10Million online education business Storylearning.

Storylearning is a business built on content with millions of blog visits & Podcast downloads each month (plus 400,000 YouTube Subscribers!).

In this episode Olly shares so much value: • How to find your USP

• How grow a high value audience

• What makes great content • How to sell without discounting

• Why you should stop being so desperate & think long term

• How to design a life you ACTUALLY want to live

• Loads more!

Get a FREE Email breakdown of this business:
https://callummcdonnell.substack.com/

Follow Callum on socials:
Instagram - https://www.instagram.com/thecallummc/
Tiktok - https://www.tiktok.com/@heycallum
Twitter - https://twitter.com/McdonnellCallum
LinkedIn - https://www.linkedin.com/in/callummcdonnell/
Work with Callum: https://www.7xcontent.com/

Follow Olly:
YouTube: https://www.youtube.com/c/OllyRichards
Instagram: https://www.instagram.com/realollyrichards/
LinkedIn: https://www.linkedin.com/in/ollyrichards/?originalSubdomain=uk

Grace Andrews is the Marketing Director for The Diary Of A CEO and Steven Bartlett. In this episode Grace gives us a Marketing Masterclass. She reveals: - How The Diary of a CEO became the world's fastest growing Podcast - What makes a great brand - Why your social media probably sucks - What it's live working with Steven Bartlett - What brands get wrong about Creators - Loads more! I really hope you get as much value as I did from this conversation. Get a FREE Email breakdown of this business: https://callummcdonnell.substack.com/ Follow Callum on socials: Instagram - https://www.instagram.com/thecallummc/ Tiktok - https://www.tiktok.com/@heycallum Twitter - https://twitter.com/McdonnellCallum LinkedIn - https://www.linkedin.com/in/callummcd... Work with Callum: https://www.7xcontent.com/ Keep Up With Grace: Instagram - https://www.instagram.com/the.socialc... LinkedIn - https://www.linkedin.com/in/grace-and...00:00 Intro 00:57 Getting the job with Steven Bartlett 09:40 Starting to post on Social Media 11:29 Setting Aspirations 13:16 Why Nobody Cares About Your Product 13:39 Why RedBull is so Successful 15:10 Socials vs Emails 15:56 Don't Publish Your What, Publish Your Why 16:08 DOAC’s Why 18:47 Delegating 20:29 Short Form Video Breakdown 21:47 Maisie Williams 23:55 Level Up Your Short Form 26:34 Secret to DOAC Trailers 28:44 How To Make Them Care 29:32 DOAC’s Trailer Editor 30:12 Alex Hormozi 31:32 Experimentation Manager 33:06 Keeping Steven on Track 34:00 Thumbnail Tests 36:01 DOAC Growth 37:12 How to Sell a Story 39:10 Lessons for Growth 42:56 Utilising Paid Spend 46:07 Book Strategy 48:48 Start NOW 49:36 Key to Successful Brand Partnerships 51:18 Death of Influencer Marketing? 53:10 More Than a Podcast 54:49 Relationship With Steven Bartlett 55:56 The Social Climber 58:40 Hiring 01:02:25 Quick-Fire Questions 01:03:26 Mo Gawdat

Nathan Barry is the founder of ConvertKit - a Creator business worth over $320 million. In this episode we break down the fundamentals that got him there. Nathan reveals: • His Monthly Revenue Growth from $1500/Month in 2013 to $3Million/Month in 2023 • His 4 Step System To Building Wealth On The Internet • The Flywheel Framework & How It Can Change The Trajectory Of Any Business • Spotify's offer to buy Convertkit • Loads more! I really hope you get as much value as I did from this conversation! Get a FREE Email breakdown of this business: https://callummcdonnell.substack.com/ Follow Callum on socials: Instagram - https://www.instagram.com/thecallummc/ Tiktok - https://www.tiktok.com/@heycallum Twitter - https://twitter.com/McdonnellCallum LinkedIn - https://www.linkedin.com/in/callummcdonnell/ Work with Callum: https://www.7xcontent.com/ Follow Nathan: IG - https://www.instagram.com/nathanbarry Twitter - https://twitter.com/nathanbarry YouTube - @nathanbarryshow

Angus Parker is the man behind Ali Abdaal's £5 Million business.
In this episode we deep dive in the business behind the YouTube channel.
Angus unveils:
- How one email changed his life
- How they managed the incredible growth from £2.27 in 2017 to £5million+ in 2023
- Their 3-step YouTube strategy
- Full revenue stream breakdown
- Loads more!
Get a free Email breakdown of this business:
https://callummcdonnell.substack.com/
Follow Callum on socials:
Instagram - https://www.instagram.com/thecallummc/
Tiktok - https://www.tiktok.com/@heycallum
Twitter - https://twitter.com/McdonnellCallum
LinkedIn - https://www.linkedin.com/in/callummcdonnell/
Work with Callum: https://www.7xcontent.com/
Follow Angus:
Twitter - https://twitter.com/apmparker?lang=en
Thanks for watching!

Steven Bartlett went from recording his first podcast in his bedroom with a duvet over his head to over 10 Million monthly downloads in just 4 years.
I estimate he makes around $2 million in direct revenue per year. He has a genius podcast strategy.
Here’s the 7 things The Diary Of A CEO is doing and what we can learn from them:
Follow me on my socials:
Instagram - https://www.instagram.com/thecallummc/
TikTok - https://www.tiktok.com/@heycallum
Twitter - https://twitter.com/McdonnellCallum
LinkedIn - https://www.linkedin.com/in/callummcdonnell/
You can work with Callum here: https://www.7xcontent.com/
Thanks for listening!

Rob sells 11,000 books a year self publishing on Amazon.

At £12 a book that’s £144,000 a year.

We chatted about his self publishing journey.

This is the most realistic form of passive income I have come across.

#passiveincome #selfpublishing #amazonselfpublishing

In this episode Callum sit’s down with Rob Dix, Co-Host of The Property Podcast & Sunday Times Bestselling Author.

We explore how he grew his podcast into a mid seven figures business, and his journey from lost PR Manager to fulfilled entrepreneur. 

Follow Rob on social:

https://twitter.com/robdix 

Follow Callum on social:
https://linktr.ee/heycallum