Creator Economy Live – Details, episodes & analysis

In this episode of Creator Economy Live, Keith and Brendan welcome Lia Haberman, a leading voice in the creator economy and founder/author of ICYMI newsletter. Fresh from attending the first ever White House Creator Economy Conference Lia shares her takeaways and gives us a peek into the conversations that took place. Lia also dives into her impressive career from big brand activations, to the academic side of the creator economy.  

🐄 Creators of the Week (COW):  

• Joel Bervell 

• MatPat 

• Theo Von 

👏 Brand of the Week (BOW):  

• Dunkin’ x Artists Equity 

• Vegas Spehere 

• Patrick Ta 

This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on February 4-5 for lively conversation and debate about everything in the world of influencer marketing and the creator economy. 

ICYMI, last week Keith and Brendan were joined by Nadya Okamoto, co-Founder of August, to record the second live edition of the podcast, in partnership with Creator Economy NYC.   

Nadya is a force to be reckoned with in the creator economy. At just 25 years old, she's is founder of multiple companies, she has run for public office, AND amassed millions of followers across various platforms. Safe to say, this conversation blew us away. As a self-described "geriatric Gen Z," Nadya leverages her social media savvy to grow both her personal brand and her business. In the conversation, Nadya shares invaluable insights on how she scaled her brand using content creation and how social is feeding more and more into the political landscape. 

🐄 Creators of the Week (COW):

• Skibidi Toilet
• Ilona Maher
• Nara Smith 👏 Brand of the Week (BOW):  

• Kamala Harris
• Publicis

This week on the Creator Economy Live Podcast, we explore the intersections of creativity, influence, and innovation. Your hosts, Keith Bendes and Brendan Gahan, are joined by the former Head of Social at Rynair, Michael Corcoran, now Managing Partner of Frankly. Dive into the essence of influencer marketing on LinkedIn with Brendan’s groundbreaking venture, Creator Authority, and get the inside scoop on the latest buzz, including the ongoing TikTok saga, MrBeast's Amazon collaboration, and more.

Join us as Michael talks us through his pivotal role in redefining Ryan Air's social media strategy, to his ambitious venture with Frankly, aiming to reshape the advertising world. Learn from our discussion on the cultural differences in advertising strategies between Europe and the US, as we explore how the right digital strategy can elevate a brand's journey!

🐄 Creators of the Week (COW):

• Shelby Lattimore, the innovative third-grade teacher who revolutionized financial education in the classroom.

• Jon Ronson, the acclaimed author, speaker, and documentarian, whose insightful exploration of public shaming in the digital age offers a timely reflection on the complexities of online culture.

• Ben Gallagher, the strategic mind behind Luxe Collective's success, stepping up as CEO with a vision to redefine luxury branding in the social age.

  
  

👏 Brands of the Week (BOW):

• Best Cereal by the Watchmen, the breakout sensation in the breakfast aisle, selling over 100k boxes in just two weeks with its unique blend of taste and storytelling.

• Liquid Death X ELF, for their bold collaboration on Corpse Paint makeup, merging hydration with high fashion in a campaign that's as refreshing as it is rebellious.

• Specsavers, for their eye-catching campaigns that prove the power of humor and relatability in brand communication, and a special nod to Tinder for its innovative approach to engaging users.

This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award-winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert.

Sign up to our newsletter:  https://creatoreconomylive.com/newsletter

This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on Febuary 3-5 2025 for lively conversation and debate about everything in the world of influencer marketing and the creator economy.

Join us in this week’s episode of Creator Economy Live as we uncover the story of Brent Underwood, the visionary breathing new life into Cerro Gordo, a ghost town with a haunting history of silver mining and wild western lore. With a combined following of 5 million, Brent's cinematic storytelling has captured the imagination of millions, leading to a book deal that promises to reveal even more about his quest at the edge of Death Valley.

We also break records with the Streamer Awards, dive deep into the rise of PRIME's success, and navigate the fine line between initial traction and lasting success. Plus, don't miss our insightful discussion with Brent about the origins of his YouTube channel, the art of storytelling that keeps viewers hooked, his approach to community building, and the monetization strategies that have made Ghost Town Living a phenomenon!

🐄 Creators of the Week (COW):

- @alexisanddean

- Brent’s book 'Ghost Town Living' and dailydancing_Racoon

- Heavy d sparks

👏 Brands of the Week (BOW):

- Reddit's groundbreaking deal

- Uncle Nearest Whiskey's success story

- The unconventional charm of Black Sheep (Frog balls)

In this eye-opening episode of Creator Economy Live, we’re joined by special guest Shayna Macklin, Fractional CMO at Rainbow Shops. Shayna unveils the threads of her success in weaving a vibrant creator practice and a buzzing full-production studio. We're peeling back the layers of MrBeast's TIME cover fame, exploring OpenAI’s groundbreaking Sora, and dissecting Snapchat's fresh campaign stance. Plus, don't miss our candid chat on the shifting sands of influencer marketing as we step into 2024, where the blend of storytelling, brand integration, and community engagement promises to redefine influence. 

🐄 Creators of the Week (COW): 

Corporate Natalie - known for her insightful takes on the corporate grind. 

Humphrey Yang - the master explainer of complex economic concepts in digestible bits. 

Kristen Hollingshaus (@hauskris) - who shines with her unique blend of creativity and digital storytelling. 

👏 Brands of the Week (BOW):  

OpenAI - captures our imagination this week with its trailblazing technologies 

Ridge - receives a creative boost from Marques Brownlee who joins as Executive Board Member, Equity Investor, and Chief Creative Partner 

Celestial Seasonings - brings comfort and warmth to our cups, proving that brands can be both innovative and nurturing. 

This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award-winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert.

Sign up to our newsletter:  https://creatoreconomylive.com/newsletter

This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on February 3-5 2025 for lively conversation and debate about everything in the world of influencer marketing and the creator economy.

This episode we’re joined by Lisa Chudnofsky, Chief Brand Officer at The Vitamin Shoppe, to discuss how the retailer leverages creators to elevate the brand, the role employees and personal play in campaigns as well as long-term ambassador relationships. PLUS; we dissect the touchdowns, fumbles, thrills, and spills of the Superbowl...and more importantly the role of creators in the marketing frenzy that surrounds the big game. 

🐄 Our Creators Of the Week (COW): 

John Allen – aka Mr Ballen – a former Navy Seal and True Crime YouTuber who founded the MrBallen Foundation, a nonprofit that awards honor grants of up to $25,000 to organizations supporting victims of violent crimes and their families. 

Mike Diva – Director and YouTuber who did a Super Bowl commercial for DoorDash.  

Jennifer Welch, Angie Pumps Sullivan – hosts of the ‘I’ve Had It’ podcast who make you feel you want to jump in and talk to them. Relatable, hilarious content which is super progressive and provides amazing entertainment. 

👏 Our Brands Of the Week (BOW) 

CeraVe – A brand that shows it really knows how to leverage creators and infiltrate culture through its hilarious Super Bowl campaign. really understands how to leverage creators and infiltrate culture 

Dunkin’ - Delivered an awesome Super Bowl ad with the right blend of nostalgia, celebrity and humor. 

Poppi – Fun brand with great ideas deserve a mention for the #bringsodaback campaign as well as imaginative brand activations and an awesome Super Bowl ad

This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award-winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert.

Sign up to our newsletter:  https://creatoreconomylive.com/newsletter

This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on Febuary 3-5 2025 for lively conversation and debate about everything in the world of influencer marketing and the creator economy

This episode we’re joined by Mary Katherine (MK) Woltz who is Director of Media Connections at Danone (Motherbrand to household names inc. Evian, Oikos, Activia etc), to talk about the rise of retail media. We discuss MK's career journey from influencer marketing to retail media and how the two fields overlap, as well as the rising trend of retail media and social partnerships. Tune in to learn what the retail media boom may mean for brands, retailers and creators alike.

🐄 Our Creators Of the Week (COW):

School of Astonishing Pursuits – our very own Brendan Gahan has launched a course in partnership with Jason Bagley as part of the School of Astonishing Pursuits – the course aims to make sense of the chaos that is social and will cover topics including: developing a content strategy, career advice, frameworks and more

Creative Explained - the ‘Dave Grohl of plants’ creates fast-paced videos teaching hacks, tips and tricks, usually by yelling a whole bunch of knowledge on screen with swish and swoosh sound effects

Antony Hopkins - Hollywood legend runs an amazing TikTok page and deserves a shoutout!

👏 Our Brands Of the Week (BOW)

Bud Light - announced partnership with true brand advocate and controversial comedian Shane Gillis who currently boasts the largest podcast on Patreon.

Atria Books - the publisher sponsored Marc Sebastian’s 18-day voyage aboard Royal Caribbean’s nine-month “Ultimate World Cruise,” which has amassed more than 500 million views on TikTok.

Silk - Recently ran the Plenty Good challenge to encourage plant based consumption through an interesting range of creators and celebrities

This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award-winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert.

Sign up to our newsletter:  https://creatoreconomylive.com/newsletter

This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on Febuary 3-5 2025 for lively conversation and debate about everything in the world of influencer marketing and the creator economy.

This episode was recorded live at Creator Economy Live in Las Vegas. Keith and Brendan took to the stage with Lilly Briger Senior Lead of Creator Partnerships for Barbie & Dolls at Mattel to discuss THE campaign of 2023 and the run-up to ‘B-Day’. Lilly shares her learnings on creator partnerships, awareness vs perception, maximizing budgets as well as the differences in media vs product marketing.  

🐄 Our Creators Of the Week (COW): 

Sisa Quispe (@sisa_quispe) - An Indigenous woman of the Quechua Aymara tribe who shares content about preservation in native ways. 

MatPat – game theorist and big YouTuber who has elevated YouTube with thoughtful content and storytelling. 

Chris Corsini – Prominent YouTube astrologer who shares (scarily accurate) monthly horoscopes and monetizes his community via an interesting subscription model. 

👏 Our Brands Of the Week (BOW) 

Pop-Tarts – The viral stunt at the end of the Pop-Tart Bowl likely provided more media value for the brand than the whole investment in the game itself. 

AllTrails – Popular hiking trail app launched into ChatGPT making it even easier to source and create trails.  

Sephora – the ’teen and tween takeover’ - as seen on TikTok - is a testament to marketing (albeit terrifying) how they have managed to capture the hearts and minds of teens. 

This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award-winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert. 

Sign up to our newsletter:  https://creatoreconomylive.com/newsletter

This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on Febuary 3-5 2025 for lively conversation and debate about everything in the world of influencer marketing and the creator economy. 

Get ready for a new year of Creator Economy Live! Our first guest for 2024 is Sean Kim, President and Chief Product Officer at Kajabi. From TikTok to Kajabi, Sean has been at the forefront of creator monetization. Tune in as they discuss the future of the creator middle class, the biggest opportunities for monetization, and how Kajabi is supporting creators. PLUS; the decline of ad revenue, the rise of direct fan monetization and big 2024 predictions.

🐄 Our Creators Of the Week (COW): 

MrBeast + Chucky Appleby - teamed up with to launch ViewStats, a database of YouTube channel analytics. 

Jack Appleby – newsletter Future Social covers alot of intersection social media <> advertising. Has alot of unique and hot takes. 

Colin and Samir – Podcast creators who cover really relevant news on what is trending in the space.  

👏 Our Brands Of the Week (BOW) 

Albertsons – launched "Survive in a Grocery Store" in partnership with MrBeast. The episode features a contestant who wins $10,000 for each day he lives inside a Safeway store, provided he also chooses $10,000 worth of products to give to a local charity. 

Kajabi – launched a whole host of new products including Kajabi payments and Creator Studio (launching next month!) an AI tool which helps creators build out their whole marketing funnel

This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert. 

Sign up to our newsletter:  

This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy. 

In this special holiday installment of Creator Economy Live we honor the 12 days of Christmas with the 12 stories of social: a look back at the top 12 storis that shaped the creator economy. Join Keith and Brendan on this fun, festive journey through what set the creator world ablaze and what fizzled out in 2023. But that's not all – we'll also turn our gaze to 2024 and share our predictions for the trends that will shape the creator economy over the next year. 

COY (Creator of the Year) 

• Emma Chamberlain – maintained her influencer status but branched out to multiple ventures outside of social including a podcast, coffee line, brand partnerships, TV commercials. Crossed the threshold from creator to household name. 

• Logan Paul –  delivered the turnaround of the decade with a star studded (+highly ranked!) podcast, 6th in his category on prime, re-signed a multi-year deal and won his first WWE Championship 

BOY (Brand of the Year) 

• Barbie – a turnaround year for the brand which went from shoved to loved in 2023 

• Adobe – Rode the AI wave and leap frogged ahead of everyone with Firefly and Sensai 

This episode is sponsored by Linqia, the #1 influencer marketing partner for the world's leading brands. Having executed over 3,000 campaigns for more than 650 brands, Linqia combines technology powered by Google Vision AI with award winning service to deliver measurable influencer results. Go to linqia.com or send a note to hello@linqia.com to speak with an influencer expert. 

Sign up to our newsletter:  

This podcast is brought to you by the biggest event for influencer marketers in the US Creator Economy Live! Join Keith and Brendan live and in person as well as 100s of brands in Vegas on January 17th for lively conversation and debate about everything in the world of influencer marketing and the creator economy.