Content Rookie – Details, episodes & analysis

Episode 66: Get unstuck: Growing content design beyond the trivial (online and at work)

How many times should we really debate our title, serial commas, or the future of AI on social media?

My guest Bill Kurland and I believe it's probably time to move on from some of the most evergreen content design and UX writing topics - both online and when talking about what we do at work. Why? Because they may be more harmful to us than we think and may even be contributing to feelings of burnout, frustration and stagnation.

Connect with guest, Bill Kurland:

https://www.linkedin.com/in/bill-kurland/

https://www.billkurland.com/

Connect with host, Nicole Michaelis:

nicoletells.com // Contentrookiepod.com 

https://www.linkedin.com/in/nicoletells/ 

hi@nicoletells.com

Episode 65: Content design and UX writing tactics that move the needle

What are some content design and UX writing tactics and processes that actually move the needle for solo writers or smaller teams? In this episode, I share some of my top tactics that I like to bring into my day-to-day work to help with change management, workload management, and general content design improvements. Especially valuable for solo-UX writers and smaller teams.

Learning outcomes:

- What you can already learn during interviews

- Onboarding as a content designer

- Understanding team and org structure

- Documentation

- Office hours, briefs, request boards, slack channels

- QA for content design

- Change- and stakeholder management

- Getting away from a service relationship

Connect with host, Nicole Michaelis:

nicoletells.com // Contentrookiepod.com 

https://www.linkedin.com/in/nicoletells/ 

hi@nicoletells.com

Episode 56: How poetry, search intent, and social media can make you a better Content Designer

In today's episode, guest Dan Porder from IKEA and I dive into SEO for Content Designers and talk about a couple of other things that are valuable informants for Content Design decisions and strategies. Guaranteed to spark inspiration and give you some new impulses for your UX Writing and writing practice as a whole

Learning outcomes: 

• What is SEO/search intent?
• How can you use SEO for Content Design?
• The future of SEO
• What does Poetry and UX Writing have in common?
• How Social media can inform your tone and voice

Connect with host, Nicole Michaelis: 

nicoletells.com // Contentrookiepod.com 

https://www.linkedin.com/in/nicoletells/ 

hi@nicoletells.com

Connect with the guest, Dan Porder:

Episode 55: Getting promoted as a UX Writer

In today's episode, my wonderful guest Anjana Menon and I talk all things promotions. How do you get from entry level all the way up? What do the different levels even mean, and why are titles all over the place, especially in Tech? Learn how Anjana tackled her promotion at Spotify and what you can do in your day-to-day work to aid future promotion plans.

Learning outcomes: 

• Titles: What they mean
• The process behind promotions
• How levels vary between companies
• Documenting your work
• Cross-team collaboration

Connect with host, Nicole Michaelis: 

nicoletells.com // Contentrookiepod.com 

https://www.linkedin.com/in/nicoletells/ 

hi@nicoletells.com

Connect with the guest, Anjana Menon:
Twitter: https://twitter.com/AnjiMenon

Everything else: bento.me/anjimenon

Episode 54: Freelance writing is hard but worth it

In today's episode, freelance writer and business owner Jenn shares how she started out freelancing and eventually, scaled her business. She doesn't sugarcoat the effort, talks about hustle culture and pricing, and shares what she believes it takes to make it as a freelance writer in the long run. We also dive into how AI is changing the market for writers and what we can do to stand out.

Learning outcomes: 

• Freelance writing day-to-day
• How to get started as a freelancer
• What to look for when scaling your business
• Negotiating with clients
• Pricing for freelance writing and content design

Connect with host, Nicole Michaelis: 

nicoletells.com // Contentrookiepod.com 

https://www.linkedin.com/in/nicoletells/ 

hi@nicoletells.com

Connect with the guest, Jenn Marie:
Linkedin: https://www.linkedin.com/in/jennifermcknight/

Website: https://www.whoisjennmarie.com/

Episode 53: (Content) Design that includes all

My guest, Content Accessibility Consultant Lizzie Cass-Maran, and I talk about all things accessibility and how to make sure your Content Design practice is set up to include everyone. Lizzie also talks about her background, how and why she became a consultant, and what her day-to-day as an accessibility consultant looks like.

Learning outcomes: 

• What is accessibility?
• Why is it important?
• How to improve accessibility
• Working on accessibility day-to-day

Connect with host, Nicole Michaelis: 

nicoletells.com // Contentrookiepod.com 

https://www.linkedin.com/in/nicoletells/ 

hi@nicoletells.com

Connect with the guest, Lizzie Cass-Maran:
Twitter: https://twitter.com/LizzieCassMaran

Linkedin: https://www.linkedin.com/in/lizziecassm

Episode 52: Upskilling as a UX Writer and going into leadership

Let's take the pressure out of learning. In today's episode, I talk about how I upskilled for a new position. I share ideas for upskilling as a Content Designer, but also talk about all the learning opportunities outside of work that can be valuable to your day-to-day work. No matter if you want to get a promotion, become a leader, or are curious about working in a different field, this episode might help you.

Learning outcomes: 

• Learning leadership and management
• Activating your network
• New skills are everywhere
• Upskill opportunities such as AI, Chatbot design, Content Marketing
• Upskilling in your current position

Connect with host, Nicole Michaelis: 

nicoletells.com // Contentrookiepod.com 

https://www.linkedin.com/in/nicoletells/ 

hi@nicoletells.com

Leadership workshops:
https://mjmetts.com/upcoming-workshops/leading-like-you-march-2023

Episode 51: UX Writing at IKEA and why an AI probably won't steal your job In today's episode, Bilgi Karan (UX Manager at IKEA) talks all things AI, ChatGPT included. While you shouldn't be too worried about an AI stealing your job, he shares some things we can all expect to happen with AI-powered writing in the next few years. Plus, he shares how he hired the first-ever UX Writer at IKEA in Sweden.  Learning outcomes: The development of AI for writing The future of ChatGPT and other writing-related AIs How AI will change the writing landscape UX Writing at IKEA Connect with guest, Bilgi Karan: Website bilgikaran.com Twitter https://twitter.com/machineError Connect with host, Nicole Michaelis: nicoletells.com // Contentrookiepod.com https://www.linkedin.com/in/nicoletells/ hi@nicoletells.com

Episode 50! I had other plans for the special 50th episode anniversary of Content Rookie but here we are. I was just laid off and am sharing what that feels like, what’s I’m doing and how you can help people that are going through layoffs. Hi@nicoletells.com

Episode 49: What's the ROI of UX Writing?

In today's episode, guest Yael Ben-David and I dive into the ROI of UX Writing, why it's important to spend time with business stakeholders, and how you can make the value of UX writing clear to those around you. We also speak about the process of writing a book and Yael share's how her background in journalism and microbiology inspired her to become a Content Designer. 

Learning outcomes:

• Writing a book
• The ROI of UX Writing
• Collaborating with business stakeholders

Connect with guest, Yael Ben-David:

Website https://www.yaelbendavid.me/
Book https://abookapart.com/products/the-business-of-ux-writing

Connect with host, Nicole Michaelis:

nicoletells.com // Contentrookiepod.com

https://www.linkedin.com/in/nicoletells/

hi@nicoletells.com