Brave UX with Brendan Jarvis 🇺🇦 – Details, episodes & analysis

Greg Petroff discusses the practicalities of executive design leadership, why he believes in ‘make to think’, and the ins-and-outs of working with product and engineering.

Highlights include:

• How much advocacy for design is too much?
• Why do you prefer project-based teams over product-based teams?
• How do you align the engineering, product and design organisations?
• How have your recent experiences in the labour market changed you?
• What does effective compromise look like in enterprise software design?

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Who is Greg Petroff?

A 25 year veteran of the design field, for the past 10 years Greg has led significant design organisations at some of the world’s largest and most recognisable companies. 

Until recently, he was the vice president and chief design officer of Cisco Secure, where he led the design innovation and transformation of one of the world’s largest cybersecurity solutions providers.

His highlight reel also includes being the chief experience officer at GE Digital, managing director of Google Cloud, vice president and global head of design at ServiceNow, and senior vice president of design at Compass.

One of the early members of our emerging field, Greg is a founding board member of the Interaction Design Association, where he also contributed as the treasurer and as an early conference chair. 

A generous contributor to the field, Greg has shared his insights on stages across the world, including at TedX, the Interaction conference, UX Australia, Enterprise UX, and on the most-excellent Finding Our Way podcast.

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Find Greg here:

LinkedIn: https://www.linkedin.com/in/gpetroff/  X: https://twitter.com/gpetroff

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Follow us on our other social channels for more great Brave UX content!

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Hosted by Brendan Jarvis:

• LinkedIn: https://www.linkedin.com/in/brendanjarvis/
• Website: https://thespaceinbetween.co.nz/
• Twitter: https://twitter.com/brendanjarvis/

Ari Zelmanow shares insight into his life as a police detective, how he transformed into a PhD and then UX researcher, and how researchers can become strategic partners.

Highlights include:

• What insight did your time as a detective give you into your fellow humans?
• How do you communicate the value of research to the business?
• What is the most impactful way to present research findings?
• Why is it important to associate a level of certainty with research findings?
• What is the most important thing for researchers to focus on right now?

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Who is Ari Zelmanow?

Ari is he Head of UX Research at Twilio, where he leads the ‘small but mighty’ research and research ops teams for the industry-leading platform that efficiently powers customer engagement, marketing and innovation.

He is also the Managing Director of Customer Forensics, where he helps companies to capture and keep more customers - informed by his time in the research field, and former life as a metropolitan police detective.

Ari has also held a number of senior research roles, including as vice president of analytics, research and insight at Gtmhub, As a UX research manager at Indeed, a director of analytics, research, and insights at Panasonic, and as a UX and Market Research Lead at Twitter.

Complementing Ari’s decade of experience as a police detective and years in the field as an applied researcher and research manager, he holds a Bachelor of Arts in Liberal Studies, a Master of Science in Criminal Justice, and a PhD in Cognitive Psychology.

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Find Ari here:

LinkedIn: https://www.linkedin.com/in/zelmanow/ Personal website: https://arizelmanow.com/ Customer Forensics: http://customerforensics.com/ Blog: https://zelmanow.medium.com/ X: https://twitter.com/arizelmanow

The Influential Researcher course: https://maven.com/interrogate/the-influential-researcher

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Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen).

Follow us on our other social channels for more great Brave UX content!

• YouTube: https://www.youtube.com/TheSpaceInBetween/
• LinkedIn: https://www.linkedin.com/company/the-space-in-between/
• Instagram: https://www.instagram.com/thespaceinbetw__n/

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Hosted by Brendan Jarvis:

• LinkedIn: https://www.linkedin.com/in/brendanjarvis/
• Website: https://thespaceinbetween.co.nz/
• Twitter: https://twitter.com/brendanjarvis/

Rob Hamblen shares his insights on effective sprint facilitation, why he asks clients if they’re designing for today or tomorrow, and why design sprints have a PR problem.

Highlights include:

• What do you do when senior leaders aren’t willing to be wrong?
• What types of business challenges are most suited to a design sprint?
• What have you learned from facilitating sprints with tricky team dynamics?
• Does dot voting to enable effective group decisions to be made?
• Does it matter if design sprints are performative if alignment is the result?

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Who is Rob Hamblen?

Rob is the Founder of Be the Leap, a company specialising in the combination of rapid innovation frameworks, like the Design Sprint and Design Thinking, with leadership accelerators. Why? To help product teams launch more successful products!

With over three decades of experience working in and leading teams that make digital products, Rob has worked with clients like AMEX, Adidas, HSBC Bank, McKinsey and ‘that company formerly known as Twitter’.

Before founding Be the Leap, Rob served as a Product Design Director at AJ&Smart in Berlin. In this role, he honed his facilitation expertise, leading the B2B sprint team and overseeing both the client experience and the development of the product offering.

Prior to that, Rob spent some time in sunny Dubai as the Creative Director of UX for IBM iX, where he helped to establish IBM Studios and managed a cross-functional team that supported clients as they sought to transform their businesses.

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Find Rob here:

LinkedIn: https://www.linkedin.com/in/robhamblen/ Instagram: https://www.instagram.com/betheleap/ Website: https://www.betheleap.com/ X: https://twitter.com/bamberlingling

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Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen).

Follow us on our other social channels for more great Brave UX content!

• YouTube: https://www.youtube.com/TheSpaceInBetween/
• LinkedIn: https://www.linkedin.com/company/the-space-in-between/
• Instagram: https://www.instagram.com/thespaceinbetw__n/

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Hosted by Brendan Jarvis:

• LinkedIn: https://www.linkedin.com/in/brendanjarvis/
• Website: https://thespaceinbetween.co.nz/
• Twitter: https://twitter.com/brendanjarvis/

Amy Santee encourages us to take control of our careers, to take action when we see something that’s not right, and to realise we have more power than we think we do.

Highlights include:

⭐ Are jobs in UX and other ares of HCD bullshit jobs? ⭐ Why did you write and publish your own code of ethics? ⭐ How do you help people to establish useful career goals? ⭐ What should people considering a career change to think about? ⭐ What can people do when they see something that’s not right at work?

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Who is Amy Santee?

Amy is a Career Strategist & Coach for User Experience Professionals, who want to navigate their own path to success and impact the world for the better. 

Through her coaching practice, Amy has helped clients who work at (and have landed jobs at) a wide range of organisations, including Sony, Google, Github, Peloton, Mayo Clinic and the Government of Canada.

Amy’s own career journey has been quite the story, moving from Anthropology in academia, to in-house UX research roles at companies like State Farm Insurance and eBay, where she was a Senior Design Researcher. 

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Find Amy here:

LinkedIn: https://www.linkedin.com/in/amysantee/ Website: https://www.amysantee.com/ Blog: https://anthropologizing.com/

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Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen).

Follow us on our other social channels for more great Brave UX content!

YouTube: https://www.youtube.com/TheSpaceInBetween/ LinkedIn: https://www.linkedin.com/company/the-space-in-between/  Instagram: https://www.instagram.com/thespaceinbetw__n/ 

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Hosted by Brendan Jarvis:

LinkedIn: https://www.linkedin.com/in/brendanjarvis/ Website: https://thespaceinbetween.co.nz/ Twitter: https://twitter.com/brendanjarvis/

Dan Balcauski makes product positioning and pricing easy to understand, and shares techniques for uncovering what customers value and are willing to pay for. 

Highlights include:

⭐ What is product positioning and why does it matter? ⭐ How do you know if your product has great positioning? ⭐ Why is it so difficult for companies to build what customers value? ⭐ How do you determine what a customer’s willingness to pay is? ⭐ What can researchers and designers do to increase their impact? 

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Who is Dan Balcauski?

Dan is the Founder and Principal Consultant of Product Tranquility, where he helps high-volume B2B SaaS CEO’s to dispel the pricing and packaging illusions that prevent new products from growing to their potential.

A reformed software engineer, that went on to earn an MBA from Northwestern University’s Kellogg School of Management, and become a Head of Product, Dan knows a thing or two about what it takes to create products that serve users and deliver on business objectives.

Dan’s product leadership experience has included time as the Product Strategy Principal at SolarWinds, a cloud platform for DevOps. Dan was also the Head of Product at LawnStarter, an Austin Texas based platform that connects consumers to lawn service professionals.

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Find Dan here:

LinkedIn: https://bit.ly/B11vgD Twitter: https://twitter.com/dan_balcauski Website: https://www.producttranquility.com/ Blog: https://bit.ly/3GSeaNc

Understanding the Jobs to be Done by Bob Moesta: https://youtu.be/f2l75aAJo44

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Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen).

Follow us on our other social channels for more great Brave UX content!

YouTube: https://www.youtube.com/TheSpaceInBetween/ LinkedIn: https://www.linkedin.com/company/the-space-in-between/  Instagram: https://www.instagram.com/thespaceinbetw__n/ 

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Hosted by Brendan Jarvis:

LinkedIn: https://www.linkedin.com/in/brendanjarvis/ Website: https://thespaceinbetween.co.nz/ Twitter: https://twitter.com/brendanjarvis/

Ruth Brown dives deep into group polarisation, challenging us to get out of our echo chambers and to practice the empathy that we preach.

Highlights include:

- Do we still need insiders to call out uninclusive behaviour?  - How does our need to be perfect reinforce unhelpful binary perspectives? - How do designers suffer from group polarisation? - Why do companies find it difficult to be truly human-centred? - Is it the job of designers to make the world a better place?

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Who is Ruth Brown?

Ruth is currently a Senior Design Strategist at ANZ, Aotearoa New Zealand’s largest bank. The bank is so large that it employs a fifth of all people who work in finance and holds roughly a third of the country’s home loans on its books.

Before joining ANZ, Ruth was the General Manager of Design Research at Xero, makers of beautiful online accounting software, and arguably New Zealand’s most successful product company, with nearly 3 million subscribers and revenues of over $600M US.

Ruth also invested 8 years at Trade Me, New Zealand’s equivalent of eBay, where she was the Head of User Experience, and later the Head of People Research.

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Find Ruth here:

LinkedIn: https://bit.ly/B11vgD

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Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen).

Follow us on our other social channels for more great Brave UX content!

YouTube: https://www.youtube.com/TheSpaceInBetween/ LinkedIn: https://www.linkedin.com/company/the-space-in-between/  Instagram: https://www.instagram.com/thespaceinbetw__n/ 

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Hosted by Brendan Jarvis:

LinkedIn: https://www.linkedin.com/in/brendanjarvis/ Website: https://thespaceinbetween.co.nz/ Twitter: https://twitter.com/brendanjarvis/

Indi Young challenges us to unlock the potential of the problem space, to be business-wise when engaging with stakeholders, and to listen deeply to learn peoples’ purposes.

Highlights include:

- Why are we so obsessed with solutions in software? - What do we need to ask ourselves before running research? - Can we expect business stakeholders to trust qualitative data? - What does it mean to listen deeply and why is it important? - Is Big Tech morally bankrupt?

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Who is Indi Young?

Indi is an independent qualitative data scientist, problem space researcher, coach and consultant. She’s also a globally recognised leader in inclusive product strategy and author, and if you’ve used opportunity maps and mental model diagrams - you can thank Indi.

Her books, Practical Empathy and Mental Models, have helped design and product people around the world to create more human-centred experiences and to understand - in practical terms - what it means to put people before technology.

Before becoming an independent consultant, Indi was a founding partner of Adaptive Path, one of North America’s most well known user experience agencies.

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Find Indi here:

LinkedIn: https://www.linkedin.com/in/indiyoung/ Twitter: https://twitter.com/indiyoung/ Website: https://indiyoung.com/

Indi’s books:

📙 Practical Empathy - For Collaboration and Creativity in Your Work: https://indiyoung.com/books-practical-empathy/

📗 Mental Models - Aligning Design Strategy with Human Behaviour: https://indiyoung.com/books-mental-models/

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Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen).

Follow us on our other social channels for more great Brave UX content!

YouTube: https://www.youtube.com/TheSpaceInBetween/ LinkedIn: https://www.linkedin.com/company/the-space-in-between/  Instagram: https://www.instagram.com/thespaceinbetw__n/ 

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Hosted by Brendan Jarvis:

LinkedIn: https://www.linkedin.com/in/brendanjarvis/ Website: https://thespaceinbetween.co.nz/ Twitter: https://twitter.com/brendanjarvis/

Unpacking the stories, learnings and expert advice of world-class UX, design and product management professionals, Brendan Jarvis is on a mission to help you to create better products.

Lisa Maria Marquis encourages us to be better designers by thinking more deeply about the decisions we’re making and their potential for harm.

Highlights include:

⭐ What are some harmful IA decisions that we're making? ⭐ Why is Information Architecture undervalued and under-practiced? ⭐ How do we actively build a safe and trusting relationship with users? ⭐ Why do gender categories cause some people to lose their minds? ⭐ Is it possible for us to completely avoid our work causing harm?

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Who is Lisa Maria Marquis?

Lisa is the Principal of The Future is Like Pie, an independent Information Architecture and Content Strategy consultancy that’s on a mission to make it easier for people to find, understand, and act on information on the web.

Through her consultancy, Lisa regularly works with well-known agencies, such as Happy Cog and Brain Traffic. She also works directly with organisations such as Autodesk, the University of California, and Egghead.io.

Lisa is also the author of Everyday Information Architecture, an amazing book that shows you how to leverage the principles and practices of IA, and the Managing Editor of A Book Apart, a highly respected publisher of books for designers, developers and content creators.

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Find Lisa here:

LinkedIn: https://www.linkedin.com/in/redsesame/ Twitter: https://twitter.com/redsesame/  Website: https://thefutureislikepie.com/

Lisa’s book:

Everyday Information Architecture: https://abookapart.com/products/everyday-information-architecture

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Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen).

Follow us on our other social channels for more great Brave UX content!

YouTube: https://www.youtube.com/TheSpaceInBetween/ LinkedIn: https://www.linkedin.com/company/the-space-in-between/  Instagram: https://www.instagram.com/thespaceinbetw__n/ 

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Hosted by Brendan Jarvis:

LinkedIn: https://www.linkedin.com/in/brendanjarvis/ Website: https://thespaceinbetween.co.nz/ Twitter: https://twitter.com/brendanjarvis/

Jane Austin speaks openly about the twists and turns of her journey from designer to executive-level design leader, and reminds us that it’s okay to be both vulnerable and assertive. 

Highlights include:

- How do you help people to be more comfortable with being wrong? - Why is it important to find your voice as a design leader? - How does “strong opinions loosely held” work in practice? - Why is it so important to do qualitative UX research? - How are you helping other women to succeed in the business world?

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Who is Jane Austin?

Jane is the Chief Experience Officer at Digitas UK, where she’s been charged with creating best-in-class connected experiences for the agency’s clients.

Before Digitas, Jane was the Chief Design Officer for Flo Health, the company behind one of the world’s most popular apps for helping women to take control of menstruation. 

From late 2018 to late 2020, Jane was the Director of Product Design at Babylon Health, where she led a global team of 100 talented designers, researchers, content specialists, product and operations people.

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Find Jane here:

LinkedIn: https://www.linkedin.com/in/msjaneaustin/ Twitter: https://twitter.com/msjaneaustin

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Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen).

Follow us on our other social channels for more great Brave UX content!

YouTube: https://www.youtube.com/TheSpaceInBetween/ LinkedIn: https://www.linkedin.com/company/the-space-in-between/  Instagram: https://www.instagram.com/thespaceinbetw__n/ 

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Hosted by Brendan Jarvis:

LinkedIn: https://www.linkedin.com/in/brendanjarvis/ Website: https://thespaceinbetween.co.nz/ Twitter: https://twitter.com/brendanjarvis/