Content Creation & Social Media Marketing for Women Entrepreneurs with 9-5s | The Side-HustlHER Podcast – Details, episodes & analysis

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In this episode of The Side-HustlHER Podcast, I’m joined by one of my favorite local entrepreneurs and content space owner, Novi, founder of 201 LoftHaus in Houston! 

We’re pulling back the curtain on what it really takes to market a local business — and it’s not just about posting and hoping! If you’ve been feeling stuck trying to get your local brand more visible, this episode is packed with gems that will help you rethink your entire marketing strategy.

We dive into: 

How 201 Loft House got started (spoiler: it started with a real need!)

• Why marketing a local business is different from an online business
•  The power of in-person networking, local ads, and community building
•  Content strategies that actually attract local clients (not just views!)
•  Why consistency beats perfection every time
•  How Novi is expanding her brand by focusing on experience and community

If you’re building a local business, trying to grow your visibility, or wanting to create a loyal fanbase in your city — this episode will give you the roadmap.

____________________________

🔗 Let’s Connect!
Instagram: @cd.creativeco | @thesidehustlherpodcast

Threads: @carlidorlynn

Website: www.cdcreativecoagency.com

✨ Subscribe to my weekly newsletter for the real, unfiltered marketing advice I don’t share anywhere else! Sign up here!

📝 Book your FREE Social Media Audit: www.cdcreativecoagency.com/audit

📧 Try Email Marketing with Flodesk: Tired of social media controlling who sees your content? Try Flodesk on me for FREE today!

📝 Download My Free Guide: 30 Days of Done-for-You Social Media Prompts. Get it here!

🎧 Don’t Forget to Subscribe & Leave a Review!

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If you're balancing a full-time job and building a business, this episode is about to bless you! Today, I’m pulling back the curtain and sharing the exact systems and tools I use to keep my brand running smoothly — even while working my 9-5 and chasing my little one around.

I'm diving into the behind-the-scenes structure that helps me stay consistent, organized, and sane as a side-hustling entrepreneur. From content creation and client management to email marketing and finances — I’m giving you the real rundown.

In this episode, we cover: 

• My favorite tool for email marketing and building my community (hello, Flodesk!)
• How I manage clients, contracts, invoices, and proposals all in one place using HoneyBook
•  The recording and hosting tools I use to keep my podcast workflow simple
• The content creation apps that save me HOURS every week
• Automation tools that help me run my business while I’m at work (or sleeping!)
• How I track my business finances without drowning in receipts
• Plus — the website platform I swear by for building beautiful, functional sites (even if you're not tech-savvy)

If you've been feeling overwhelmed trying to “do it all,” this episode will show you how the right systems can change everything — without needing a big team or endless hours at your desk.

—

Mentioned in this Episode:

• Try Flodesk and get 50% off your first year: Click Here
• Check out HoneyBook for client management: Click Here
• Record your podcast interviews with Riverside: Click Here
• Host your podcast with Buzzsprout: Click Here
• Automate your workflows with Zapier: Click Here
• Set up your DM automations using ManyChat: Click Here

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P.S. If this episode helped you, take a second to send it to a side-hustlin' friend who could use some support too! And don’t forget to subscribe + leave a review — it helps us get this show in front of more amazing women building their dreams. 🖤

____________________________

🔗 Let’s Connect!
Instagram: @cd.creativeco | @thesidehustlherpodcast

Threads: @carlidorlynn

Website: www.cdcreativecoagency.com

✨ Subscribe to my weekly newsletter for the real, unfiltered marketing advice I don’t share anywhere else! Sign up here!

📝 Book your FREE Social Media Audit: www.cdcreativecoagency.com/audit

📧 Try Email Marketing with Flodesk: Tired of social media controlling who sees your content? Try Flodesk on me for FREE today!

📝 Download My Free Guide: 30 Days of Done-for-You Social Media Prompts. Get it here!

🎧 Don’t Forget to Subscribe & Leave a Review!

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In this episode of The Side-HustlHER Podcast, I sit down with my friend and fellow entrepreneur, Courtney Darden, a Houston-based makeup artist, educator, and mompreneur, to talk about what it really takes to balance a full-time job, motherhood, and a thriving beauty business.

Courtney’s story is so inspiring because she’s been in the beauty industry for over 10 years, growing her business from the ground up—without relying on a huge social media following. She shares how she built a loyal clientele, mastered time management, and learned to set boundaries to avoid burnout. If you’ve ever wondered how to juggle it all while still growing your business, this episode is for you!

Here’s What You’ll Learn in This Episode:
✔️ How to start and grow a beauty business without needing a huge social media following
✔️ Time management tips for side hustlers balancing a 9-5
✔️ The secret to building a loyal client base and keeping repeat customers
✔️ How to set boundaries and avoid burnout while growing your brand
✔️ The power of faith, mindset, and discipline in business success
✔️ How content creation helps position you as an expert in your field

✨ Meet My Guest, Courtney Darden:
Courtney shares how she built a thriving beauty brand through word-of-mouth marketing, how she manages her time as an educator, entrepreneur, and mom, and the lessons she’s learned over the past decade in business. She also introduces her Beyond the Artistry Learner’s Guide, a must-have resource for aspiring beauty entrepreneurs who want to start and grow their business the right way.

If you’re ready to take your side hustle to the next level, you don’t want to miss this conversation!

🔗 Connect with Courtney Darden:
Instagram: @imperishablebeautybar
Beyond the Artistry Learner's Guide: Beyond the Artistry

🔗 Let’s Connect!
Instagram: @carlidorlynn
Podcast Instagram: @thesidehustlherpodcast
Website: www.cdcreativecoagency.com

🎧 Subscribe & Leave a Review!

____________________________

🔗 Let’s Connect!
Instagram: @cd.creativeco | @thesidehustlherpodcast

Threads: @carlidorlynn

Website: www.cdcreativecoagency.com

✨ Subscribe to my weekly newsletter for the real, unfiltered marketing advice I don’t share anywhere else! Sign up here!

📝 Book your FREE Social Media Audit: www.cdcreativecoagency.com/audit

📧 Try Email Marketing with Flodesk: Tired of social media controlling who sees your content? Try Flodesk on me for FREE today!

📝 Download My Free Guide: 30 Days of Done-for-You Social Media Prompts. Get it here!

🎧 Don’t Forget to Subscribe & Leave a Review!

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What happens when life throws you a curveball that completely shifts your path? Do you fight it, or do you surrender to the unknown and trust where you’re being led?

In this episode of The Side-HustlHER Podcast, I sat down with Soraya, a content creator, and NICU mom who turned one of the most challenging seasons of her life into her biggest breakthrough. From being laid off from her six-figure job to navigating an unexpected pregnancy and the heartbreaking loss of her son, Soraya shares how faith, surrender, and obedience helped her step into a purpose she never saw coming.

We get real about:

• How losing her job pushed her to fully pursue content creation
• Why pivoting in your brand and purpose is not failure—it's alignment
• The role of faith in navigating seasons of uncertainty
• How Soraya built a thriving online community after surrendering her own plans
• Why showing up as your real self will always open the right doors

This episode is a must-listen for any woman feeling lost, unsure, or stuck in transition. If you’ve been waiting for a sign to trust God’s timing, this is it.

Follow Soraya on Instagram: @sheissolarya
Follow me for content and marketing tips: @carlidorlynn

Join the Free 30-Day Social Media Challenge! 

Struggling with social media? Not sure what to post or how to grow your brand? Join the Social Media Made Easy: 30-Day Challenge for Side Hustlers—a free, step-by-step challenge to help you learn how to use social media for your business. Sign up here: https://cdcreativeco.myflodesk.com/challenge

____________________________

🔗 Let’s Connect!
Instagram: @cd.creativeco | @thesidehustlherpodcast

Threads: @carlidorlynn

Website: www.cdcreativecoagency.com

✨ Subscribe to my weekly newsletter for the real, unfiltered marketing advice I don’t share anywhere else! Sign up here!

📝 Book your FREE Social Media Audit: www.cdcreativecoagency.com/audit

📧 Try Email Marketing with Flodesk: Tired of social media controlling who sees your content? Try Flodesk on me for FREE today!

📝 Download My Free Guide: 30 Days of Done-for-You Social Media Prompts. Get it here!

🎧 Don’t Forget to Subscribe & Leave a Review!

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Have you ever wondered what it really takes to balance motherhood, marriage, business, and content creation—and still build a life you love? This episode is for you!

I sat down with my friend Laurin Jo, content creator, travel enthusiast, and the queen of affordable travel, to talk about her journey from single mom to content creator and entrepreneur. 

Laurin shares how she started out blogging and pitching brands (before she even knew what she was doing!) and how she’s been able to land major partnerships with brands like Disney, Target, and more.

We also dive into:

• How to start creating content—even if you have zero followers
• The power of pitching: How Laurin landed her first brand deal
• The shift from influencer to UGC (and why it’s the future of content creation)
• How to balance marriage, motherhood, and business without losing yourself

If you’re feeling stuck or overwhelmed in your content journey, this episode is a must-listen. 

Follow Laurin on Instagram: @laurinjo
Follow me on Instagram: @carlidorlynn

Join the Free 30-Day Social Media Challenge! 

Struggling with social media? Not sure what to post or how to grow your brand? Join the Social Media Made Easy: 30-Day Challenge for Side Hustlers—a free, step-by-step challenge to help you learn how to use social media for your business. Sign up here: www.cdcreativecoagency.com/challenge

Challenge starts March 1st! Sign up now and let’s make social media simple.

____________________________

🔗 Let’s Connect!
Instagram: @cd.creativeco | @thesidehustlherpodcast

Threads: @carlidorlynn

Website: www.cdcreativecoagency.com

✨ Subscribe to my weekly newsletter for the real, unfiltered marketing advice I don’t share anywhere else! Sign up here!

📝 Book your FREE Social Media Audit: www.cdcreativecoagency.com/audit

📧 Try Email Marketing with Flodesk: Tired of social media controlling who sees your content? Try Flodesk on me for FREE today!

📝 Download My Free Guide: 30 Days of Done-for-You Social Media Prompts. Get it here!

🎧 Don’t Forget to Subscribe & Leave a Review!

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Starting a business is exciting, but ignoring the legal side of things can cost you big time. Many entrepreneurs make costly mistakes simply because they don’t know what they don’t know.

In this episode of The SideHustlHER Podcast, I’m joined by El-Elyon, Esq., a trademark and business attorney who specializes in helping small business owners protect their brands, secure trademarks, and navigate contracts with confidence.

If you’re serious about protecting your brand and setting up your business the right way, this episode is for you.

• The difference between a trademark and a business name registration
• The most common legal mistakes entrepreneurs make (and how to avoid them)
• Choosing the right business structure (LLC, sole proprietorship, etc.)
• Why contracts and agreements are essential for every business owner
• Tools and resources to legally protect your brand
• El’s expert advice for new entrepreneurs navigating business law

Join the Free 30-Day Social Media Challenge! 

Struggling with social media? Not sure what to post or how to grow your brand? Join the Social Media Made Easy: 30-Day Challenge for Side Hustlers—a free, step-by-step challenge to help you learn how to use social media for your business. Sign up here: https://cdcreativeco.myflodesk.com/challenge

Challenge starts March 1st! Sign up now and let’s make social media simple!

Not sure what legal steps to take when starting your business? Download this Legal Checklist & Guide to get a clear roadmap of what to do, when to do it, and how to protect your brand. Download it here: Legal Checklist & Guide

Need legal help for your business? Connect with El-Elyon for personalized legal guidance.www.elelyonesq.com

____________________________

🔗 Let’s Connect!
Instagram: @cd.creativeco | @thesidehustlherpodcast

Threads: @carlidorlynn

Website: www.cdcreativecoagency.com

✨ Subscribe to my weekly newsletter for the real, unfiltered marketing advice I don’t share anywhere else! Sign up here!

📝 Book your FREE Social Media Audit: www.cdcreativecoagency.com/audit

📧 Try Email Marketing with Flodesk: Tired of social media controlling who sees your content? Try Flodesk on me for FREE today!

📝 Download My Free Guide: 30 Days of Done-for-You Social Media Prompts. Get it here!

🎧 Don’t Forget to Subscribe & Leave a Review!

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Setting goals is easy. Achieving them? That’s where most people get stuck.

If you’ve ever felt overwhelmed by your big business dreams and unsure where to start, this episode is for you. I’m joined by Clarissa, a web design and business consultant who helps entrepreneurs turn their ideas into action. We’re breaking down how to set clear, realistic goals, turn them into small, actionable steps, and track progress without stress or overwhelm.

If you’ve been struggling to stay consistent, make progress, and actually hit your goals in 2025, grab your notebook because this episode is full of real strategies you can use right now.

• The difference between dreams vs. goals (and why you need both)
• How to turn a big goal into smaller, actionable steps
• The role of mindset and flexibility in reaching your business goals
• Clarissa’s top goal-setting strategies for side-hustlers and entrepreneurs

Struggling to stay on track with your goals? Download this free Goal Setting & Habit Tracker to help you map out your business idea and stay accountable in 2025. Download it here: Goal Setting & Habit Tracker

Clarissa's Instagram: @clarissascreativeconsulting
Clarissa's Website & Coaching :www.clarissascreativeconsulting.com

Struggling with social media? Not sure what to post or how to grow your brand? Join the Social Media Made Easy: 30-Day Challenge for Side Hustlers—a free, step-by-step challenge to help you learn how to use social media for your business. Sign up here: https://cdcreativeco.myflodesk.com/challenge

Challenge starts March 1st! Sign up now and let’s make social media simple.

____________________________

🔗 Let’s Connect!
Instagram: @cd.creativeco | @thesidehustlherpodcast

Threads: @carlidorlynn

Website: www.cdcreativecoagency.com

✨ Subscribe to my weekly newsletter for the real, unfiltered marketing advice I don’t share anywhere else! Sign up here!

📝 Book your FREE Social Media Audit: www.cdcreativecoagency.com/audit

📧 Try Email Marketing with Flodesk: Tired of social media controlling who sees your content? Try Flodesk on me for FREE today!

📝 Download My Free Guide: 30 Days of Done-for-You Social Media Prompts. Get it here!

🎧 Don’t Forget to Subscribe & Leave a Review!

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Are you dreaming of turning your side hustle into your full-time business? You’re not alone! Many entrepreneurs struggle with knowing when and how to make the leap.

In this episode of The SideHustlHER Podcast, I’m joined by Chelsea Lester, a commercial realtor, law student, and co-founder of Bloom, a faith-based community for women. Chelsea took her real estate business from a side hustle to her main hustle, and today, she’s sharing the real, honest truth about what it takes to do the same.

We’re covering the financial, mental, and strategic steps to transition into full-time entrepreneurship, plus lessons on time management, avoiding burnout, and creating a business that truly supports your lifestyle.

If you’re stuck in your 9-5 and ready to go all in on your business, this episode is for you!

In This Episode, We Cover:

• How Chelsea went from an HR Manager to a full-time real estate entrepreneur
• The biggest fears & challenges of leaving a stable job
• How to financially and mentally prepare for full-time entrepreneurship
• Finding clients and growing a profitable business
• Balancing multiple roles—entrepreneur, student, and faith-based community leader
• Avoiding burnout while scaling your business
• Chelsea’s best advice for side-hustlers ready to take the leap

The Time Toolkit – Master Your Schedule & Productivity Struggling to balance all the moving pieces in your life? Chelsea created The Time Toolkit to help entrepreneurs and career-driven women stay productive, manage their time, and turn ideas into action. Grab your copy here: The Time Toolkit

____________________________

🔗 Let’s Connect!
Instagram: @cd.creativeco | @thesidehustlherpodcast

Threads: @carlidorlynn

Website: www.cdcreativecoagency.com

✨ Subscribe to my weekly newsletter for the real, unfiltered marketing advice I don’t share anywhere else! Sign up here!

📝 Book your FREE Social Media Audit: www.cdcreativecoagency.com/audit

📧 Try Email Marketing with Flodesk: Tired of social media controlling who sees your content? Try Flodesk on me for FREE today!

📝 Download My Free Guide: 30 Days of Done-for-You Social Media Prompts. Get it here!

🎧 Don’t Forget to Subscribe & Leave a Review!

Send us a text

Tax season is here, and if you’re a side-hustler, content creator, or small business owner, you need to know how to maximize your deductions and avoid costly mistakes. Filing your taxes doesn’t have to be stressful—as long as you’re prepared!

In this episode of The Side-HustlHER Podcast, I’m joined by Takara Broussard, a tax advisor and founder of KAJN Tax Services, to break down everything you need to know before you file. We’re covering key deductions, expense tracking, and common tax mistakes that can cost you money.

If you’ve ever wondered what you can write off, how to stay organized, or whether you should file your side hustle as a business, this episode is for you!

In this episode, we discuss:

• The most overlooked tax deductions side-hustlers should know
• What personal brands and content creators can write off
• The difference between business vs. personal expenses (and how to categorize them correctly)
• The best ways to track expenses year-round and stay organized
• The biggest tax mistakes side-hustlers make—and how to avoid them
• How to separate business and personal finances for an easier tax season

Want to make sure you’re not overpaying on taxes? Takara has created an exclusive tax reduction checklist just for side-hustlers and content creators!  Download it here: Side Hustlers & Creators Tax Reduction Checklist

Takara also has some amazing Q1 offers for this tax season, that you don't want to miss. Early filers get rewarded! Inquire now:www.kajntaxservices.com⁠

📲 Follow Takara on Instagram:@takarabroussard_

____________________________

🔗 Let’s Connect!
Instagram: @cd.creativeco | @thesidehustlherpodcast

Threads: @carlidorlynn

Website: www.cdcreativecoagency.com

✨ Subscribe to my weekly newsletter for the real, unfiltered marketing advice I don’t share anywhere else! Sign up here!

📝 Book your FREE Social Media Audit: www.cdcreativecoagency.com/audit

📧 Try Email Marketing with Flodesk: Tired of social media controlling who sees your content? Try Flodesk on me for FREE today!

📝 Download My Free Guide: 30 Days of Done-for-You Social Media Prompts. Get it here!

🎧 Don’t Forget to Subscribe & Leave a Review!

Send us a text

We’re at that point in the year where the excitement around our goals starts to wear off. Motivation dips, obstacles creep in, and suddenly, pushing forward feels harder than ever.

We’ve all been there—you start something new, whether it’s a business, a project, or a personal goal, and at first, you’re all in. The energy is high, the vision is clear… until one day, it’s not. The excitement fades, the work feels heavier, and doubt starts creeping in. You begin to wonder if it was even a good idea in the first place. Sound familiar?

In today’s episode of The SideHustlHER Podcast, we’re getting REAL about what happens when the initial excitement disappears—and more importantly, how to keep going when you feel like giving up. I’m sharing 4 practical strategies to help you stay committed, push past self-doubt, and stay the course, even when things feel tough.

In this episode, we will discuss:

• Why it’s NORMAL to lose excitement and motivation
• How to recognize when God is using the ‘in-between’ phase to prepare you
• Why giving up too soon could mean missing your breakthrough
• 4 practical strategies to keep going, even when you don’t feel like it
• The power of discipline, perseverance, and obedience in your journey

Sis, I know it’s hard. I know you’re tired. But please don’t give up now. This season is preparing you for something greater. Keep showing up, keep trusting God, and keep believing in the vision He gave you. Your breakthrough is on the other side!

____________________________

🔗 Let’s Connect!
Instagram: @cd.creativeco | @thesidehustlherpodcast

Threads: @carlidorlynn

Website: www.cdcreativecoagency.com

✨ Subscribe to my weekly newsletter for the real, unfiltered marketing advice I don’t share anywhere else! Sign up here!

📝 Book your FREE Social Media Audit: www.cdcreativecoagency.com/audit

📧 Try Email Marketing with Flodesk: Tired of social media controlling who sees your content? Try Flodesk on me for FREE today!

📝 Download My Free Guide: 30 Days of Done-for-You Social Media Prompts. Get it here!

🎧 Don’t Forget to Subscribe & Leave a Review!