Chew on This - Digestable DTC Content – Details, episodes & analysis

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Tyler Rutstein, Chief Brand Officer at Overtime, discusses the company’s success in sports media, IP creation, and e-commerce. He highlights the importance of building a strong brand, understanding the target audience, and staying ahead of trends in a rapidly changing digital landscape.

🏀 Overtime has a strong content team that produces real-time content during games, keeping their audience engaged and informed.

👕 Overtime’s approach to apparel is unique and incorporates a strong brand identity with a focus on limited-edition drops.

🤝 Partnerships with brands like SpongeBob and Nike are a key aspect of Overtime’s business, driven by a strong network and understanding of the market.

📈 The company has expanded into youth apparel and performance apparel, reflecting the evolving needs of its audience and catering to specific market segments.

💡 Tyler emphasizes the importance of being widely read and staying informed about trends across various industries to gain inspiration and adapt to the ever-changing digital landscape.

0:00 - Intro.

​1:00 - Overtime's business approach to commerce.​

3:35 - Overtime's collaborations with influencers like Shaq and Zo.​

5:07 - Overtime's focus on creating a lifestyle brand.​

7:08 - Emphasizing engaging with the audience.​

8:09 - Focusing on advertising and partnerships to drive new energy.​

11:08 - Untraditional approaches to partnerships and collaborations.

​17:10 - Overtime's unique design work for its apparel.​

23:04 - Expanding product categories to cater to a wider audience.​

26:31 - Approach to retail and marketplaces for apparel sales.​

28:07 - Challenges and strategies in building an e-commerce business.​

30:06 - Considering different business models.​

33:06 - Brand marketing and engagement on social media.​

39:00 - Innovating content formats for social media platforms.​

41:01 - Leveraging user-generated content for brand campaigns.​

43:47 - Out-of-the-box thinking in marketing strategies.

46:21 - Final chew. Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

Sponsored by:📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them.

🔗 https://sendlane.com/chewonthis

In this episode of Chew on This, Bruce Smith, founder and chairman of Hydrow, shares his journey of building the successful rowing machine company and Peloton competitor. He discusses the challenges of scaling a business, the importance of passionate belief in your product, and how to navigate a shifting market. He also emphasizes the importance of staying true to your brand’s North Star and creating a strong, cohesive brand identity.

🚣‍♀️ Passion fuels funding: Bruce’s deep knowledge of rowing and his genuine belief in the product helped him secure early investment even without a formal pitch deck.

💰 Navigating the market: The shift from easy access to capital during the pandemic to a more cautious investor landscape forced Hydro to refocus on efficiency and lean in on what works.

📈 Attribution is king: Moving away from a mass market approach and building a strong in-house performance team allowed Hydro to see significant growth in unit sales and a decrease in CAC.

🌟 Celebrity influence: Strategic influencer partnerships, like with Kevin Hart, have been instrumental in Hydrow’s success.

🧭 Stay true to your North Star: Bruce emphasizes the importance of staying committed to your brand’s promise and creating a cohesive brand identity across all aspects of your business.

0:00 - Intro

​1:20 - Moving from Canada to the US to pursue entrepreneurship​

4:10 - Changes in the cost of money and venture capital​

6:28 - Having a phenomenal product for fundraising

​9:04 - Passion and expertise in fundraising​

11:59 - The journey of Peloton vs the world of rowing

​16:05 - Price points and changes in consumer behavior​

18:20 - Strategies for marketing and building brand awareness

​20:08 - Positive growth and traction in unit sales​

23:25 - Hydrow's approach to influencer marketing​

24:21 - Kevin Hart and Hydrow​

25:47 - Affiliate marketing and choosing influencers carefully​

26:31 - Taking marketing risks that align with the brand​

28:11 - Value of brand equity and impact of collaborations​

29:00 - Content creation and brand awareness in marketing strategies​

31:17 - Restructuring Hydrow post-pandemic

​37:05 - The future of Hydrow - IPO?

​39:02 - Adapting to market trends and being open to new opportunities

44:43 - Final chew Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

​In this episode of Chew on CRO, Ron, Ash, and Ned delve into various aspects of Conversion Rate Optimization. It emphasizes the importance of mobile navigation, specifically the hamburger menu, how implementing visual carousel navigation can streamline the user experience and improve conversion rates, and how prioritizing bestsellers and popular items, along with utilizing scarcity tactics and value propositions, can significantly boost conversion rates. They also discuss how educating users on product benefits, such as lifetime warranties, can enhance trust and user experience. Overall, they focus on how improving navigation, showcasing popular items, and emphasizing product benefits are key strategies to optimize conversion rates effectively.

🧭 Optimize Your Navigation: Focus on navigation as it has a bigger impact than hero images.

🏆 Use Value Proposition Iconography: Clearly communicate your brand’s value proposition through iconography to educate new users.

🖱️ Implement Sticky Add to Cart: Consider sticky add-to-cart functionality for PDPs with long scrolling content to improve user experience.

🧠 Understand User Behavior: Analyze data and understand user behavior to create targeted tests that resonate with your audience.

🗣️ Talk to Your Customers: Conduct regular customer interviews to gather feedback and identify areas for improvement.

0:00 - Intro. ​1:43 - Hamburger menus on mobile sites.​

3:18 - Visual carousel navigation on mobile sites.​

6:50 - Improving navigation on collection and product pages.​

8:03 - Prioritizing bestsellers and popular items.​

11:35 - Utilizing scarcity tactics and value propositions.​

13:18 - Educating users on product benefits.​

14:32 - Engaging with friends or family to refine your product pitch.​

15:05 - Utilizing customer feedback to identify key brand strengths.​

16:00 - Talking to customers to enhance the virtual buying experience.​

17:02 - Data-driven strategies in conversion optimization.​

18:00 - Sticky add-to-cart functionality on mobile devices.​

19:43 - Tailoring website content based on consumer behavior and preferences.​

22:02 - Considering user engagement metrics to improve site performance.​

23:27 - Simplifying website content and ensuring key value propositions are easily visible.​

25:23 - Analyzing engagement time metrics.

26:51 - Final chews.

Innovative Digital Marketing Solutions to Unlock Growth: https://powerdigitalmarketing.com/ Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

In EP. 5 of Chew on This: Retention & Subscription Powered by Stay Ai, Gina sits down with Amanda Liew Hill from First Day to discuss the importance of running tests, analyzing results, and making informed decisions before deploying changes. The focus is on increasing subscriber conversion rates, enhancing customer experience through tests like mystery gifts, and learning from failed tests to adjust strategies effectively. Their conversation emphasizes the significance of monitoring customer behaviors, adjusting marketing strategies, and utilizing triggers for customer retention.

🧪 First Day uses rigorous testing to understand customer behavior and make informed decisions about their subscription program.

🎁 A mystery gift promotion was successful in increasing reorder rates, but a larger gift with a higher value did not yield the same results, highlighting the importance of careful cost analysis.

💳 A test aimed at preventing passive churn by alerting customers about expiring credit cards backfired, emphasizing the need to be mindful of how communication impacts customer decisions.

💬 Customer surveys provide valuable insights, such as the objection to subscriptions, which can be leveraged to tailor messaging and improve conversion rates.

🏆 First Day’s success despite being a bootstrapped company underscores the importance of intentional experimentation and data-driven decision-making.

0:00 - Intro.

​4:01 - Launching a new line of probiotic products at First Day.​

6:04 - Discussing the role and mission of First Day in targeting health crises.​

9:56 - Focusing on increasing subscriber conversion rates and second orders.

​11:10 - Utilizing a mystery gift test to enhance customer experience.​

14:17 - Importance of testing and analyzing the full cost of promotions.​

16:02 - Learning from failed tests and adjusting strategies accordingly.​

17:47 - Monitoring customer behaviors and adjusting marketing strategies.​

20:05 - Using triggers to alert about expiring credit cards for customer retention.​

25:11 - Discovering customers' objection to subscriptions.

26:05 - Using customer objections in copywriting tests.

28:07 - Testing customer objections to improve copy.

31:35 - Optimizing cancellation survey instead of removing options.​

39:13 - Utilizing cognitive bias of loss aversion in explaining benefits.​

40:05 - Using customer feedback creatively, like on the cancellation button.

41:03 - Final chew.

🩷 Stay Ai - Supercharge growth with Stay Ai, the next gen subscription app for Shopify brands that are serious about growth and performance! Designed by and for marketers, built by world-class engineers and data scientists.🔗 https://stay.ai Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

In EP. 4 of Chew on This: Retention & Subscription Powered by Stay Ai, Ash and Gina sit down with the Subscription Doc himself, Matt Holman, to discuss strategies to enhance subscription models, focusing on achieving a high subscriber base and incentivizing loyal customers. Matt shares insights on improving retention rates through education and personalized communication. Key points include the significance of welcome email series, post-purchase surveys, and follow-up direct mail. The importance of understanding customer needs and offering discounts to win back skeptical customers is highlighted. Their conversation emphasizes the value of continuous engagement and tailored approaches to enhance subscription services and boost customer retention.

💡 Understanding user needs: Instead of offering generic discounts, focus on educating subscribers about your product and its benefits. This helps build trust and increases the perceived value of your subscription.

📊 Post-purchase surveys: Leverage post-purchase surveys to gain insights into user motivations, use cases, and product satisfaction. This information can then be used to tailor your marketing messages and offers.

🎁 Surprise and delight: While discounts can work, consider offering free gifts, samples, or unique experiences to create a more memorable and engaging subscription experience.

🎲 Gamification: Implement gamification strategies like points programs, punch cards, or build-a-box experiences to engage a subset of your most loyal subscribers and incentivize them to stay longer.

📈 Contribution margin: Track your contribution margin per subscriber to assess the profitability of your subscription program and ensure your marketing efforts are driving positive results.

0:00 - Intro.

​1:27 - Matt Holman.​

3:04 - Incentivizing subscriptions.​

4:25 - Understanding product usage for retention.

​5:28 - Improving retention through post-purchase education.​

6:19 - Utilizing welcome series for subscriptions.

​7:05 - Segmenting users based on benefits.

​10:00 - Customizing landing pages based on user interests.​

13:07 - Tailor retention strategies based on customer behavior and preferences.​

22:49 - Running an order notification with a free gift increased perceived value.​

23:11 - Adding an additional discount can prevent subscription cancellations.​

24:06 - Using inserts and success stories in month two can improve retention.​

25:02 - Implementing gamification strategies can enhance the subscription experience.

​26:12 - Offering personalized add-ons can increase subscriber engagement.​

27:20 - Utilizing surprise rewards in the subscription portal can boost customer loyalty.​

32:07 - Setting clear expectations upfront can reduce subscriber churn.​

34:07 - Product testing and follow-ups can gather valuable feedback from subscribers.​

36:01 - Analyzing data to optimize product offerings and profitability is crucial for subscription services.​

40:25 - Integrating loyalty points into subscription programs for customer retention.

44:01 - Final chews. 🩷 Stay Ai - Supercharge growth with Stay Ai, the next gen subscription app for Shopify brands that are serious about growth and performance! Designed by and for marketers, built by world-class engineers and data scientists. 🔗 https://stay.ai Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

In the Season 3 finale of Chew on This, Ron and Ash are joined by Zach Cox, a growth lead at Google, to discuss various aspects of AI, GA-4, and retail commerce. Zach delves into Performance Max, emphasizing its role in capturing demand and acquiring new customers. He stresses the importance of considering customer lifetime value in media strategies and highlights the shift in retail thinking towards viewing retail as a growth channel. Zach also discusses the significance of attention, branding, and connection in content creation. Furthermore, he shares key factors he considers when brands approach him for growth goals and suggests leveraging customer feedback data in creative strategies. Zach concludes by pointing out the mistake brands make when transitioning into retail without aligning brand awareness and performance teams.

🧲 Zach recommends that brands leverage Google’s Performance Max platform to capture consumer demand.

📈 He advises brands to think about retail as a channel for growth and consider how they can leverage it in their overall strategy.

🎯 Zach emphasizes the importance of segmentation and tailoring messaging to specific customer cohorts.

🎥 He encourages brands to leverage their video content on YouTube, including user-generated content, for a greater reach and long-term impact.

🤖 Zach believes AI technology will continue to shape the search landscape and advises brands to stay ahead of the curve by understanding how consumers are using these tools.

0:00 - Intro.

​1:31 - Performance Max.​

6:03 - Importance of LTV in media strategy.​

10:04 - Retail as a channel for growth.​

13:27 - Attention, branding, and connection in content creation.​

15:46 - Key factors for growth goals.​

16:57 - Mistakes brands make when transitioning into retail.​

17:49 - Leveraging customer feedback data in creative strategies and decision-making.​

18:59 - Leveraging first-party data and limitations in using it for Google.​

20:00 - Tailoring media strategies based on customer preferences.​

21:16 - Google's role in supporting brands.​

24:01 - Google's collaboration with creators for influencer marketing and content partnerships.​

25:04 - The power of creators in the market and finding the right audience.​

33:00 - Google Analytics 4 (GA-4).​

36:00 - Connected TV (CTV) on YouTube for retail-focused advertising.​

38:03 - Final chew. Sponsored by: 📊 Motion - Motion will take your creative game to the next level. It allows all media buyers/marketers to do an in-depth creative analysis and create multiple reports which, otherwise may not be possible on the ads manager itself. 🔗 https://motionapp.com/chewonthis 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

Get a FREE audit with Ronak Trivedi and 50% OFF ALL memberships: https://go.pietrastudio.com/chewonthis

In this episode of Chew on This, Ron, Ash, and Ankit sit down with Ronak Trivedi, founder and CEO of Pietra, to discuss his journey of building the e-commerce platform. Their conversation highlights the innovative approach of digitizing factories to simplify manufacturing processes and provide TurnKey solutions for e-commerce businesses. The importance of helping entrepreneurs succeed and reinventing business strategies is emphasized. Additionally, the introduction of a membership model to lower barriers for aspiring entrepreneurs is discussed, showcasing a commitment to supporting individuals in starting and growing their businesses effectively.

🛍️ Starting a business is easier than you think. Tools like Petra can help remove barriers to entry and make entrepreneurship more accessible.

🤝 Collaboration is key. Petra facilitates communication between creators and suppliers, allowing for smoother and more efficient product development.

🤖 AI is revolutionizing the industry. Automation can handle busy work, freeing up businesses to focus on creativity and growth.

💰 Existing businesses can benefit from Petra. Memberships provide access to cost-saving services and access to global infrastructure, optimizing operations.

🚀 Don’t be afraid to try. With the right tools and support, starting and running a business can be within reach for anyone with a dream.

0:00 - Intro

​1:28 - The journey of building Pietra and raising money.

6:02 - Digitizing factories to streamline manufacturing processes.​

10:23 - Providing TurnKey solutions for e-commerce businesses.​

16:14 - Focusing on helping more people start successful businesses.​

21:08 - Emphasizing the importance of reinventing business strategies.​

23:32 - Collaborating with partners to offer a variety of products.​

25:21 - Introducing a membership model to lower barriers for entrepreneurs.​

25:54 - Discussing the multi-year commitment and free tools for business building.​

26:30 - Introduction of design tools on the platform.​

28:05 - Mention of various niches and products on the platform.​

29:00 - Factories' ability to manufacture various products beyond clothing.​

30:10 - Encouraging creativity and unique ideas in product development.​

31:47 - Automation of tasks through AI technology.​

33:13 - Streamlining communication with factories through the platform.​

35:09 - Emphasizing the importance of creativity in business.​

37:25 - Introducing a cashback program for businesses using the platform.​

39:00 - Pietra's membership plans offer cost-saving opportunities for businesses.​

42:02 - Membership with Pietra provides cashback incentives for businesses.​

45:09 - Pietra offers tools for businesses to enhance their product lines and marketing strategies.​

48:32 - Final chew.

🏭 Pietra - A single platform that provides you the tools and resources to save your brand time and money.🔗 https://www.pietrastudio.com/ Follow us, subscribe to our newsletter, and to see our exclusive merch check out: https://chewonthis.io/

Ronak Trivedi - https://twitter.com/therealRoShow Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

In this episode of Chew on This, Ron and Ash sit down with Ben Sharf, Co-Founder of Platter, to discuss his journey and emphasize the importance of work-life balance in business. Ben shares insights on leaving a job to start a business, learning from experienced entrepreneurs, and utilizing personal strengths in business. He highlights the significance of hiring people for tasks where one lacks expertise, trusting employees, and scaling a business effectively. Ben also stresses the importance of avoiding wasting time on ideas and focusing on problem-solving. Their conversation provides valuable lessons on entrepreneurship, work-life balance, and building a successful business.

❓ How to build a team of 60 people in 2 months

🤝 Platter’s solution to the proliferation of apps in the Shopify ecosystem

🌐 The business benefits of consolidating apps and increasing efficiency for e-commerce brands

💪 The importance of separating work and personal life for increased productivity and satisfaction

🤑 Tech-enabled services as a profitable form of R&D for software products

0:00 - Intro.

​1:06 - Working on website creation.​

2:08 - Revenue in 5 months with 800 employees.

​3:06 - Leaving a job to start a business.

4:01 - Learning from experienced entrepreneurs.​

5:03 - Utilizing personal strengths in business.

​6:11 - Hiring people for tasks you're not good at.​

7:04 - Trusting and scaling a business.​

8:03 - Avoiding wasting time on ideas.​

10:30 - Building an ecosystem of features rather than standalone products for scalability.

13:00 - Recognizing the drop-off in utility of apps and focusing on building value.

15:43 - Transitioning from services to a software product for profitability and growth.

23:21 - Historical perspective of subscriptions.​

24:15 - Focusing on problem-solving rather than worrying about competition.​

25:11 - The need to provide features for startup businesses in the market.​

27:18 - The struggle with moderation and being all in or all out.

​31:00 - Reflecting on the decision to stop drinking and its impact on relationships and business.

32:02 - Ben's perspective on work-life balance and living work as part of life.​

35:03 - Shifting mindset from measuring hours to focusing on productivity and balance.​

39:06 - Setting expectations to attract the right audience.

41:25 - Emphasizing efficiency in product selection and innovation.​

43:36 - Leveraging services as a competitive advantage for profitability.

45:11 - Final chews. Sponsored by: 📊 Motion - Motion will take your creative game to the next level. It allows all media buyers/marketers to do an in-depth creative analysis and create multiple reports which, otherwise may not be possible on the ads manager itself. 🔗 https://motionapp.com/chewonthis 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

In Episode 3 of Chew on This: Retention & Subscription Powered by Stay Ai, Ash sits down with Gina and Pierson to discuss strategies for acquiring and retaining customers for a subscription program. They emphasize the importance of focusing on customer routines, offering convenience, and utilizing different offers like free trials to attract customers. They also highlight the significance of upsells, cross-sells, and optimizing landing pages to increase profitability and customer retention. Data insights play a crucial role in understanding customer behavior and improving funnel strategies. Additionally, they suggest offering high-perceived value gifts and ensuring product-market fit before transitioning to a subscription model. Overall, the key takeaways include tailoring messaging, optimizing funnels, and implementing upsells to enhance the customer experience and drive revenue growth!

💰 Focus on acquiring customers first, even if it means offering a discount.

🎯 Personalize post-purchase communications for subscribers and one-time purchasers.

🔬 Monitor churn by product to identify opportunities for improvement.

🎨 Prioritize breakthrough creative testing ideas over iterative testing.

🎁 Consider offering high-value bundles with perceived value to increase average order value.

0:00 - Intro

1:19 - Understanding customer routines and offering convenience.​

4:01 - Offers to lower acquisition costs and attract customers.

​6:03 - Landing page experiences to educate customers and drive purchases.​

7:06 - Upsells to increase AOV and profitability.​

10:22 - Tailoring messaging and funnel strategies.​

15:08 - Optimize funnels and improve customer retention.

16:01 - Product-market fit and profitability before transitioning to a subscription model.​

18:19 - Upsells and cross-sells to enhance customer experience and increase revenue.​

21:03 - Low-cost, high-perceived value gifts.​

23:14 - Increasing AOV by changing offer structures.​

24:07 - The importance of significant changes in offer structures for scalability.​

25:01 - Funnels to transition from zero customers to a substantial customer base.​

26:08 - Experiment with different offers and optimize payback periods for profitability.​

31:21 - Messaging and flows for one-time customers versus subscribers.​

33:00 - Creative messaging to remind customers of product benefits.​

35:03 - Reduce churn and increase subscriber numbers.

37:10 - Convert one-time buyers into subscribers.​

39:44 - Engage customers with interactive experiences to increase loyalty and retention.

46:22 - Final chews. 🩷 Stay Ai - Supercharge growth with Stay Ai, the next gen subscription app for Shopify brands that are serious about growth and performance! Designed by and for marketers, built by world-class engineers and data scientists.🔗 https://stay.ai Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

In this episode of Chew on CRO, Ron, Ash, and Ned delve into the challenges of pursuing topline growth and question the belief system behind it. They highlight the advantages of e-commerce data richness and discuss the impact of discounting on conversion rates. Alternative strategies to discounting for increasing sales velocity are explored, emphasizing the use of scarcity tactics on landing pages. The importance of behavioral psychology conversion tactics and messaging about delayed shipping are also discussed. This episode underscores the significance of scarcity and urgency in marketing, showcasing the effectiveness of scarcity messaging on revenue. It concludes by discussing the psychology behind creating urgency in consumers and the use of holdout audiences for experimentation. 🛒 Reduce Discouting: Explore alternative conversion strategies like scarcity and urgency to increase revenue and preserve profits. 📈 Utilize Scarcity: Highlight high demand and limited availability to create a sense of urgency and encourage immediate purchases. 📣 Leverage Urgency: Use on-page messaging such as “Order within the next hour” or “Only a few left” to create a sense of time-sensitive urgency. 📺 Incorporate Social Proof: Display real-time sales data or testimonials to demonstrate product popularity and build credibility. ⚖️ Balance Growth and Profitability: Consider the long-term impact of discounting on repeat purchases and overall profitability. 0:00 - Intro ​0:32 - Benefits of e-commerce data richness. ​1:10 - Impact of discounting on conversion rates. ​2:01 - Alternatives to discounting for increasing sales velocity. ​3:32 - Scarcity tactics on landing pages for increased effectiveness. ​4:05 - Behavioral psychology conversion tactics. ​5:04 - Impact of messaging about delayed shipping. ​6:03 - Importance of scarcity and urgency in marketing. ​8:09 - Effectiveness of scarcity messaging on revenue. ​10:00 - Psychology behind creating urgency in consumers. ​16:50 - Personalization and segmentation for new audiences. ​17:32 - Testing landing page tactics for audience targeting. ​18:01 - Exclusion-based behavior for audience targeting. ​18:26 - Withholding audiences from ongoing experiments for better results. ​20:00 - Importance of customer life cycle in marketing strategies. ​21:00 - Impact of repeat purchase behavior on revenue. ​22:02 - Balancing conversion rate and lifetime value for sustainable growth. ​24:05 - Avoiding over-reliance on discounts for short-term gains. ​28:04 - Urgency and scarcity tactics in marketing. ​29:02 - Implementing scarcity tactics. 32:03 - Final chew. Innovative Digital Marketing Solutions to Unlock Growth: https://powerdigitalmarketing.com/ Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc