Sponsored by:📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them.🔗 https://sendlane.com/chewonthis

Tyler Rutstein, Chief Brand Officer at Overtime, discusses the company’s success in sports media, IP creation, and e-commerce. He highlights the importance of building a strong brand, understanding the target audience, and staying ahead of trends in a rapidly changing digital landscape.

🏀 Overtime has a strong content team that produces real-time content during games, keeping their audience engaged and informed.

👕 Overtime’s approach to apparel is unique and incorporates a strong brand identity with a focus on limited-edition drops.

🤝 Partnerships with brands like SpongeBob and Nike are a key aspect of Overtime’s business, driven by a strong network and understanding of the market.

📈 The company has expanded into youth apparel and performance apparel, reflecting the evolving needs of its audience and catering to specific market segments.

💡 Tyler emphasizes the importance of being widely read and staying informed about trends across various industries to gain inspiration and adapt to the ever-changing digital landscape.

0:00 - Intro.

​1:00 - Overtime's business approach to commerce.​

3:35 - Overtime's collaborations with influencers like Shaq and Zo.​

5:07 - Overtime's focus on creating a lifestyle brand.​

7:08 - Emphasizing engaging with the audience.​

8:09 - Focusing on advertising and partnerships to drive new energy.​

11:08 - Untraditional approaches to partnerships and collaborations.

​17:10 - Overtime's unique design work for its apparel.​

23:04 - Expanding product categories to cater to a wider audience.​

26:31 - Approach to retail and marketplaces for apparel sales.​

28:07 - Challenges and strategies in building an e-commerce business.​

30:06 - Considering different business models.​

33:06 - Brand marketing and engagement on social media.​

39:00 - Innovating content formats for social media platforms.​

41:01 - Leveraging user-generated content for brand campaigns.​

43:47 - Out-of-the-box thinking in marketing strategies.

46:21 - Final chew. Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

Sponsored by:📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them.

🔗 https://sendlane.com/chewonthis

In this episode of Chew on This, Bruce Smith, founder and chairman of Hydrow, shares his journey of building the successful rowing machine company and Peloton competitor. He discusses the challenges of scaling a business, the importance of passionate belief in your product, and how to navigate a shifting market. He also emphasizes the importance of staying true to your brand’s North Star and creating a strong, cohesive brand identity.

🚣‍♀️ Passion fuels funding: Bruce’s deep knowledge of rowing and his genuine belief in the product helped him secure early investment even without a formal pitch deck.

💰 Navigating the market: The shift from easy access to capital during the pandemic to a more cautious investor landscape forced Hydro to refocus on efficiency and lean in on what works.

📈 Attribution is king: Moving away from a mass market approach and building a strong in-house performance team allowed Hydro to see significant growth in unit sales and a decrease in CAC.

🌟 Celebrity influence: Strategic influencer partnerships, like with Kevin Hart, have been instrumental in Hydrow’s success.

🧭 Stay true to your North Star: Bruce emphasizes the importance of staying committed to your brand’s promise and creating a cohesive brand identity across all aspects of your business.

0:00 - Intro

​1:20 - Moving from Canada to the US to pursue entrepreneurship​

4:10 - Changes in the cost of money and venture capital​

6:28 - Having a phenomenal product for fundraising

​9:04 - Passion and expertise in fundraising​

11:59 - The journey of Peloton vs the world of rowing

​16:05 - Price points and changes in consumer behavior​

18:20 - Strategies for marketing and building brand awareness

​20:08 - Positive growth and traction in unit sales​

23:25 - Hydrow's approach to influencer marketing​

24:21 - Kevin Hart and Hydrow​

25:47 - Affiliate marketing and choosing influencers carefully​

26:31 - Taking marketing risks that align with the brand​

28:11 - Value of brand equity and impact of collaborations​

29:00 - Content creation and brand awareness in marketing strategies​

31:17 - Restructuring Hydrow post-pandemic

​37:05 - The future of Hydrow - IPO?

​39:02 - Adapting to market trends and being open to new opportunities

44:43 - Final chew Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

​In this episode of Chew on CRO, Ron, Ash, and Ned delve into various aspects of Conversion Rate Optimization. It emphasizes the importance of mobile navigation, specifically the hamburger menu, how implementing visual carousel navigation can streamline the user experience and improve conversion rates, and how prioritizing bestsellers and popular items, along with utilizing scarcity tactics and value propositions, can significantly boost conversion rates. They also discuss how educating users on product benefits, such as lifetime warranties, can enhance trust and user experience. Overall, they focus on how improving navigation, showcasing popular items, and emphasizing product benefits are key strategies to optimize conversion rates effectively.

🧭 Optimize Your Navigation: Focus on navigation as it has a bigger impact than hero images.

🏆 Use Value Proposition Iconography: Clearly communicate your brand’s value proposition through iconography to educate new users.

🖱️ Implement Sticky Add to Cart: Consider sticky add-to-cart functionality for PDPs with long scrolling content to improve user experience.

🧠 Understand User Behavior: Analyze data and understand user behavior to create targeted tests that resonate with your audience.

🗣️ Talk to Your Customers: Conduct regular customer interviews to gather feedback and identify areas for improvement.

0:00 - Intro. ​1:43 - Hamburger menus on mobile sites.​

3:18 - Visual carousel navigation on mobile sites.​

6:50 - Improving navigation on collection and product pages.​

8:03 - Prioritizing bestsellers and popular items.​

11:35 - Utilizing scarcity tactics and value propositions.​

13:18 - Educating users on product benefits.​

14:32 - Engaging with friends or family to refine your product pitch.​

15:05 - Utilizing customer feedback to identify key brand strengths.​

16:00 - Talking to customers to enhance the virtual buying experience.​

17:02 - Data-driven strategies in conversion optimization.​

18:00 - Sticky add-to-cart functionality on mobile devices.​

19:43 - Tailoring website content based on consumer behavior and preferences.​

22:02 - Considering user engagement metrics to improve site performance.​

23:27 - Simplifying website content and ensuring key value propositions are easily visible.​

25:23 - Analyzing engagement time metrics.

26:51 - Final chews.

Innovative Digital Marketing Solutions to Unlock Growth: https://powerdigitalmarketing.com/ Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

In EP. 5 of Chew on This: Retention & Subscription Powered by Stay Ai, Gina sits down with Amanda Liew Hill from First Day to discuss the importance of running tests, analyzing results, and making informed decisions before deploying changes. The focus is on increasing subscriber conversion rates, enhancing customer experience through tests like mystery gifts, and learning from failed tests to adjust strategies effectively. Their conversation emphasizes the significance of monitoring customer behaviors, adjusting marketing strategies, and utilizing triggers for customer retention.

🧪 First Day uses rigorous testing to understand customer behavior and make informed decisions about their subscription program.

🎁 A mystery gift promotion was successful in increasing reorder rates, but a larger gift with a higher value did not yield the same results, highlighting the importance of careful cost analysis.

💳 A test aimed at preventing passive churn by alerting customers about expiring credit cards backfired, emphasizing the need to be mindful of how communication impacts customer decisions.

💬 Customer surveys provide valuable insights, such as the objection to subscriptions, which can be leveraged to tailor messaging and improve conversion rates.

🏆 First Day’s success despite being a bootstrapped company underscores the importance of intentional experimentation and data-driven decision-making.

0:00 - Intro.

​4:01 - Launching a new line of probiotic products at First Day.​

6:04 - Discussing the role and mission of First Day in targeting health crises.​

9:56 - Focusing on increasing subscriber conversion rates and second orders.

​11:10 - Utilizing a mystery gift test to enhance customer experience.​

14:17 - Importance of testing and analyzing the full cost of promotions.​

16:02 - Learning from failed tests and adjusting strategies accordingly.​

17:47 - Monitoring customer behaviors and adjusting marketing strategies.​

20:05 - Using triggers to alert about expiring credit cards for customer retention.​

25:11 - Discovering customers' objection to subscriptions.

26:05 - Using customer objections in copywriting tests.

28:07 - Testing customer objections to improve copy.

31:35 - Optimizing cancellation survey instead of removing options.​

39:13 - Utilizing cognitive bias of loss aversion in explaining benefits.​

40:05 - Using customer feedback creatively, like on the cancellation button.

41:03 - Final chew.

🩷 Stay Ai - Supercharge growth with Stay Ai, the next gen subscription app for Shopify brands that are serious about growth and performance! Designed by and for marketers, built by world-class engineers and data scientists.🔗 https://stay.ai Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

In EP. 4 of Chew on This: Retention & Subscription Powered by Stay Ai, Ash and Gina sit down with the Subscription Doc himself, Matt Holman, to discuss strategies to enhance subscription models, focusing on achieving a high subscriber base and incentivizing loyal customers. Matt shares insights on improving retention rates through education and personalized communication. Key points include the significance of welcome email series, post-purchase surveys, and follow-up direct mail. The importance of understanding customer needs and offering discounts to win back skeptical customers is highlighted. Their conversation emphasizes the value of continuous engagement and tailored approaches to enhance subscription services and boost customer retention.

💡 Understanding user needs: Instead of offering generic discounts, focus on educating subscribers about your product and its benefits. This helps build trust and increases the perceived value of your subscription.

📊 Post-purchase surveys: Leverage post-purchase surveys to gain insights into user motivations, use cases, and product satisfaction. This information can then be used to tailor your marketing messages and offers.

🎁 Surprise and delight: While discounts can work, consider offering free gifts, samples, or unique experiences to create a more memorable and engaging subscription experience.

🎲 Gamification: Implement gamification strategies like points programs, punch cards, or build-a-box experiences to engage a subset of your most loyal subscribers and incentivize them to stay longer.

📈 Contribution margin: Track your contribution margin per subscriber to assess the profitability of your subscription program and ensure your marketing efforts are driving positive results.

0:00 - Intro.

​1:27 - Matt Holman.​

3:04 - Incentivizing subscriptions.​

4:25 - Understanding product usage for retention.

​5:28 - Improving retention through post-purchase education.​

6:19 - Utilizing welcome series for subscriptions.

​7:05 - Segmenting users based on benefits.

​10:00 - Customizing landing pages based on user interests.​

13:07 - Tailor retention strategies based on customer behavior and preferences.​

22:49 - Running an order notification with a free gift increased perceived value.​

23:11 - Adding an additional discount can prevent subscription cancellations.​

24:06 - Using inserts and success stories in month two can improve retention.​

25:02 - Implementing gamification strategies can enhance the subscription experience.

​26:12 - Offering personalized add-ons can increase subscriber engagement.​

27:20 - Utilizing surprise rewards in the subscription portal can boost customer loyalty.​

32:07 - Setting clear expectations upfront can reduce subscriber churn.​

34:07 - Product testing and follow-ups can gather valuable feedback from subscribers.​

36:01 - Analyzing data to optimize product offerings and profitability is crucial for subscription services.​

40:25 - Integrating loyalty points into subscription programs for customer retention.

44:01 - Final chews. 🩷 Stay Ai - Supercharge growth with Stay Ai, the next gen subscription app for Shopify brands that are serious about growth and performance! Designed by and for marketers, built by world-class engineers and data scientists. 🔗 https://stay.ai Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

In the Season 3 finale of Chew on This, Ron and Ash are joined by Zach Cox, a growth lead at Google, to discuss various aspects of AI, GA-4, and retail commerce. Zach delves into Performance Max, emphasizing its role in capturing demand and acquiring new customers. He stresses the importance of considering customer lifetime value in media strategies and highlights the shift in retail thinking towards viewing retail as a growth channel. Zach also discusses the significance of attention, branding, and connection in content creation. Furthermore, he shares key factors he considers when brands approach him for growth goals and suggests leveraging customer feedback data in creative strategies. Zach concludes by pointing out the mistake brands make when transitioning into retail without aligning brand awareness and performance teams.

🧲 Zach recommends that brands leverage Google’s Performance Max platform to capture consumer demand.

📈 He advises brands to think about retail as a channel for growth and consider how they can leverage it in their overall strategy.

🎯 Zach emphasizes the importance of segmentation and tailoring messaging to specific customer cohorts.

🎥 He encourages brands to leverage their video content on YouTube, including user-generated content, for a greater reach and long-term impact.

🤖 Zach believes AI technology will continue to shape the search landscape and advises brands to stay ahead of the curve by understanding how consumers are using these tools.

0:00 - Intro.

​1:31 - Performance Max.​

6:03 - Importance of LTV in media strategy.​

10:04 - Retail as a channel for growth.​

13:27 - Attention, branding, and connection in content creation.​

15:46 - Key factors for growth goals.​

16:57 - Mistakes brands make when transitioning into retail.​

17:49 - Leveraging customer feedback data in creative strategies and decision-making.​

18:59 - Leveraging first-party data and limitations in using it for Google.​

20:00 - Tailoring media strategies based on customer preferences.​

21:16 - Google's role in supporting brands.​

24:01 - Google's collaboration with creators for influencer marketing and content partnerships.​

25:04 - The power of creators in the market and finding the right audience.​

33:00 - Google Analytics 4 (GA-4).​

36:00 - Connected TV (CTV) on YouTube for retail-focused advertising.​

38:03 - Final chew. Sponsored by: 📊 Motion - Motion will take your creative game to the next level. It allows all media buyers/marketers to do an in-depth creative analysis and create multiple reports which, otherwise may not be possible on the ads manager itself. 🔗 https://motionapp.com/chewonthis 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

Get a FREE audit with Ronak Trivedi and 50% OFF ALL memberships: https://go.pietrastudio.com/chewonthis

In this episode of Chew on This, Ron, Ash, and Ankit sit down with Ronak Trivedi, founder and CEO of Pietra, to discuss his journey of building the e-commerce platform. Their conversation highlights the innovative approach of digitizing factories to simplify manufacturing processes and provide TurnKey solutions for e-commerce businesses. The importance of helping entrepreneurs succeed and reinventing business strategies is emphasized. Additionally, the introduction of a membership model to lower barriers for aspiring entrepreneurs is discussed, showcasing a commitment to supporting individuals in starting and growing their businesses effectively.

🛍️ Starting a business is easier than you think. Tools like Petra can help remove barriers to entry and make entrepreneurship more accessible.

🤝 Collaboration is key. Petra facilitates communication between creators and suppliers, allowing for smoother and more efficient product development.

🤖 AI is revolutionizing the industry. Automation can handle busy work, freeing up businesses to focus on creativity and growth.

💰 Existing businesses can benefit from Petra. Memberships provide access to cost-saving services and access to global infrastructure, optimizing operations.

🚀 Don’t be afraid to try. With the right tools and support, starting and running a business can be within reach for anyone with a dream.

0:00 - Intro

​1:28 - The journey of building Pietra and raising money.

6:02 - Digitizing factories to streamline manufacturing processes.​

10:23 - Providing TurnKey solutions for e-commerce businesses.​

16:14 - Focusing on helping more people start successful businesses.​

21:08 - Emphasizing the importance of reinventing business strategies.​

23:32 - Collaborating with partners to offer a variety of products.​

25:21 - Introducing a membership model to lower barriers for entrepreneurs.​

25:54 - Discussing the multi-year commitment and free tools for business building.​

26:30 - Introduction of design tools on the platform.​

28:05 - Mention of various niches and products on the platform.​

29:00 - Factories' ability to manufacture various products beyond clothing.​

30:10 - Encouraging creativity and unique ideas in product development.​

31:47 - Automation of tasks through AI technology.​

33:13 - Streamlining communication with factories through the platform.​

35:09 - Emphasizing the importance of creativity in business.​

37:25 - Introducing a cashback program for businesses using the platform.​

39:00 - Pietra's membership plans offer cost-saving opportunities for businesses.​

42:02 - Membership with Pietra provides cashback incentives for businesses.​

45:09 - Pietra offers tools for businesses to enhance their product lines and marketing strategies.​

48:32 - Final chew.

🏭 Pietra - A single platform that provides you the tools and resources to save your brand time and money.🔗 https://www.pietrastudio.com/ Follow us, subscribe to our newsletter, and to see our exclusive merch check out: https://chewonthis.io/

Ronak Trivedi - https://twitter.com/therealRoShow Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

In this episode of Chew on This, Ron and Ash sit down with Ben Sharf, Co-Founder of Platter, to discuss his journey and emphasize the importance of work-life balance in business. Ben shares insights on leaving a job to start a business, learning from experienced entrepreneurs, and utilizing personal strengths in business. He highlights the significance of hiring people for tasks where one lacks expertise, trusting employees, and scaling a business effectively. Ben also stresses the importance of avoiding wasting time on ideas and focusing on problem-solving. Their conversation provides valuable lessons on entrepreneurship, work-life balance, and building a successful business.

❓ How to build a team of 60 people in 2 months

🤝 Platter’s solution to the proliferation of apps in the Shopify ecosystem

🌐 The business benefits of consolidating apps and increasing efficiency for e-commerce brands

💪 The importance of separating work and personal life for increased productivity and satisfaction

🤑 Tech-enabled services as a profitable form of R&D for software products

0:00 - Intro.

​1:06 - Working on website creation.​

2:08 - Revenue in 5 months with 800 employees.

​3:06 - Leaving a job to start a business.

4:01 - Learning from experienced entrepreneurs.​

5:03 - Utilizing personal strengths in business.

​6:11 - Hiring people for tasks you're not good at.​

7:04 - Trusting and scaling a business.​

8:03 - Avoiding wasting time on ideas.​

10:30 - Building an ecosystem of features rather than standalone products for scalability.

13:00 - Recognizing the drop-off in utility of apps and focusing on building value.

15:43 - Transitioning from services to a software product for profitability and growth.

23:21 - Historical perspective of subscriptions.​

24:15 - Focusing on problem-solving rather than worrying about competition.​

25:11 - The need to provide features for startup businesses in the market.​

27:18 - The struggle with moderation and being all in or all out.

​31:00 - Reflecting on the decision to stop drinking and its impact on relationships and business.

32:02 - Ben's perspective on work-life balance and living work as part of life.​

35:03 - Shifting mindset from measuring hours to focusing on productivity and balance.​

39:06 - Setting expectations to attract the right audience.

41:25 - Emphasizing efficiency in product selection and innovation.​

43:36 - Leveraging services as a competitive advantage for profitability.

45:11 - Final chews. Sponsored by: 📊 Motion - Motion will take your creative game to the next level. It allows all media buyers/marketers to do an in-depth creative analysis and create multiple reports which, otherwise may not be possible on the ads manager itself. 🔗 https://motionapp.com/chewonthis 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

In Episode 3 of Chew on This: Retention & Subscription Powered by Stay Ai, Ash sits down with Gina and Pierson to discuss strategies for acquiring and retaining customers for a subscription program. They emphasize the importance of focusing on customer routines, offering convenience, and utilizing different offers like free trials to attract customers. They also highlight the significance of upsells, cross-sells, and optimizing landing pages to increase profitability and customer retention. Data insights play a crucial role in understanding customer behavior and improving funnel strategies. Additionally, they suggest offering high-perceived value gifts and ensuring product-market fit before transitioning to a subscription model. Overall, the key takeaways include tailoring messaging, optimizing funnels, and implementing upsells to enhance the customer experience and drive revenue growth!

💰 Focus on acquiring customers first, even if it means offering a discount.

🎯 Personalize post-purchase communications for subscribers and one-time purchasers.

🔬 Monitor churn by product to identify opportunities for improvement.

🎨 Prioritize breakthrough creative testing ideas over iterative testing.

🎁 Consider offering high-value bundles with perceived value to increase average order value.

0:00 - Intro

1:19 - Understanding customer routines and offering convenience.​

4:01 - Offers to lower acquisition costs and attract customers.

​6:03 - Landing page experiences to educate customers and drive purchases.​

7:06 - Upsells to increase AOV and profitability.​

10:22 - Tailoring messaging and funnel strategies.​

15:08 - Optimize funnels and improve customer retention.

16:01 - Product-market fit and profitability before transitioning to a subscription model.​

18:19 - Upsells and cross-sells to enhance customer experience and increase revenue.​

21:03 - Low-cost, high-perceived value gifts.​

23:14 - Increasing AOV by changing offer structures.​

24:07 - The importance of significant changes in offer structures for scalability.​

25:01 - Funnels to transition from zero customers to a substantial customer base.​

26:08 - Experiment with different offers and optimize payback periods for profitability.​

31:21 - Messaging and flows for one-time customers versus subscribers.​

33:00 - Creative messaging to remind customers of product benefits.​

35:03 - Reduce churn and increase subscriber numbers.

37:10 - Convert one-time buyers into subscribers.​

39:44 - Engage customers with interactive experiences to increase loyalty and retention.

46:22 - Final chews. 🩷 Stay Ai - Supercharge growth with Stay Ai, the next gen subscription app for Shopify brands that are serious about growth and performance! Designed by and for marketers, built by world-class engineers and data scientists.🔗 https://stay.ai Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

In this episode of Chew on CRO, Ron, Ash, and Ned delve into the challenges of pursuing topline growth and question the belief system behind it. They highlight the advantages of e-commerce data richness and discuss the impact of discounting on conversion rates. Alternative strategies to discounting for increasing sales velocity are explored, emphasizing the use of scarcity tactics on landing pages. The importance of behavioral psychology conversion tactics and messaging about delayed shipping are also discussed. This episode underscores the significance of scarcity and urgency in marketing, showcasing the effectiveness of scarcity messaging on revenue. It concludes by discussing the psychology behind creating urgency in consumers and the use of holdout audiences for experimentation. 🛒 Reduce Discouting: Explore alternative conversion strategies like scarcity and urgency to increase revenue and preserve profits. 📈 Utilize Scarcity: Highlight high demand and limited availability to create a sense of urgency and encourage immediate purchases. 📣 Leverage Urgency: Use on-page messaging such as “Order within the next hour” or “Only a few left” to create a sense of time-sensitive urgency. 📺 Incorporate Social Proof: Display real-time sales data or testimonials to demonstrate product popularity and build credibility. ⚖️ Balance Growth and Profitability: Consider the long-term impact of discounting on repeat purchases and overall profitability. 0:00 - Intro ​0:32 - Benefits of e-commerce data richness. ​1:10 - Impact of discounting on conversion rates. ​2:01 - Alternatives to discounting for increasing sales velocity. ​3:32 - Scarcity tactics on landing pages for increased effectiveness. ​4:05 - Behavioral psychology conversion tactics. ​5:04 - Impact of messaging about delayed shipping. ​6:03 - Importance of scarcity and urgency in marketing. ​8:09 - Effectiveness of scarcity messaging on revenue. ​10:00 - Psychology behind creating urgency in consumers. ​16:50 - Personalization and segmentation for new audiences. ​17:32 - Testing landing page tactics for audience targeting. ​18:01 - Exclusion-based behavior for audience targeting. ​18:26 - Withholding audiences from ongoing experiments for better results. ​20:00 - Importance of customer life cycle in marketing strategies. ​21:00 - Impact of repeat purchase behavior on revenue. ​22:02 - Balancing conversion rate and lifetime value for sustainable growth. ​24:05 - Avoiding over-reliance on discounts for short-term gains. ​28:04 - Urgency and scarcity tactics in marketing. ​29:02 - Implementing scarcity tactics. 32:03 - Final chew. Innovative Digital Marketing Solutions to Unlock Growth: https://powerdigitalmarketing.com/ Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

In this special edition of Chew on This, Ash is joined again by Jared Ward, Founder and CEO of Luminous, to chew on more ​benefits of implementing an inventory system with Luminous. The discussion highlights how Luminous simplifies inventory management, including the ease of implementation and tracking product movement between warehouses. This episode stresses the importance of free implementation and the power of Luminous in streamlining operations. It also touches on the challenges of implementing additional tools on top of ERP systems.

📈 Simplify forecasting and replenishment with the user-friendly luminous platform.

🔧 Customize your inventory flow with hands-on support and unlimited training from luminous.

💸 Eliminate the high cost of implementation and save money with luminous’ transparent monthly fee.

⌛ Ensure accurate inventory counts and streamline operations with real-time data synchronization across multiple channels.

🚀 Scale your business confidently with luminous’ support for complex operations and growth initiatives.

0:00 - Intro

​1:15 - Luminous' New Commercial.​

4:21 - Luminous tracks how to move products between warehouses.

​5:04 - Emphasizing the simplicity and power of Luminous implementation.​

10:01 - Implementation with Luminous is free.​

11:03 - Luminous makes implementation feel like a half-million-dollar solution.​

13:42 - The importance of implementation being free.

16:07 - Discussing the challenges of implementing additional tools on top of ERP systems.

​22:48 - Missing a data export led to under-purchasing by 7k units, highlighting the need for a system of record.

24:00 - Importance of forecasting accurately to avoid inventory management challenges.​

26:21 - Impact of missing orders on customer experience and brand reputation.​

28:01 - Addressing customer concerns and the repercussions of delayed orders.

​29:12 - Negative effects of poor inventory management on customer retention and brand reputation.​

31:00 - Discussion on building tools to handle complex inventory scenarios.

​32:40 - Different archetypes of businesses and their increasing complexity.​

36:11 - Complexity of managing bundles and scaling operations.​

38:06 - Challenges of managing wholesale and retail flows without a proper system.​

39:23 - Integrating with technology to streamline inventory management processes.

42:54 - Final Chew.

💡 Luminous - Spreadsheets suck. Cheap software doesn't work. Enterprise software is overkill. Enter Luminous: the first system for scaling your ecommerce business from painful growth to lasting success.🔗 https://www.joinluminous.com/ Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/

Jared Ward - https://twitter.com/JaredWardc Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

​In S3 E12 of COT, Ron and Ash sit down with Arthur Root, Founder and CEO of Nostra AI, as he discusses his journey from starting an e-commerce business to developing a personalization engine focused on enhancing site speed and customer experience. The conversation highlights the importance of listening to brands for feedback, optimizing user experience to compete with major platforms like Facebook, and the significant impact of deploying Nostra on e-commerce metrics. Case studies demonstrate improved conversion rates with faster loading times, emphasizing continuous improvement and collaboration with brands to achieve better results. Arthur's insights underscore the value of prioritizing user experience and leveraging tools like Nostra to enhance performance in the competitive e-commerce landscape.

🏢 Embrace a solution-oriented mindset to identify and address customer pain points.

👂 Prioritize customer feedback to constantly improve products and services.

🚀 Leverage partnerships to expand reach, gain expertise, and drive innovation.

🎯 Set clear and focused goals to guide decision-making and track progress.

📈 Simplify business processes and strategies to enhance efficiency and clarity.

0:00 - Intro

​1:11 - Arthur's background in starting an e-commerce business and working on personalization tools.​

3:02 - Launching a personalization engine and the importance of listening to brands for feedback.​

6:03 - Evolution from a personalization tool to focusing on site speed and customer experience.

​9:08 - The impact of deploying Nostra on e-commerce metrics like site speed, conversion, and revenue.​

11:05 - Importance of optimizing user experience to compete with big companies like Facebook.

​13:16 - Case study with Facebook showing improved conversion rates with faster loading times.​

15:09 - Emphasizing continuous improvement outside of the ad account for better results.

​17:05 - Collaboration with brands to test and optimize performance using Nostra.​

21:57 - Companies struggle with profitability, impacting the entire business.​

24:16 - Concerns about traffic being driven by major platforms like Amazon and TikTok.​

26:04 - Predictions about changes in internet processes over the next decade.​

28:06 - Importance of site speed for SEO and utilizing an Edge delivery engine.

​30:04 - Addressing the issue of crawl budget with static content on websites.​

31:01 - Shopify's SEO limitations compared to other platforms.​

33:01 - Long-term approach needed for SEO success.

35:04 - Building organic search traffic over time.

​37:12 - Importance of having a good team for business growth.​

39:01 - Emphasizing the need for rigorous expectations in managing employees. Sponsored by: 📊 Motion - Motion will take your creative game to the next level. It allows all media buyers/marketers to do an in-depth creative analysis and create multiple reports which, otherwise may not be possible on the ads manager itself. 🔗 https://motionapp.com/chewonthis 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

💰 Intelligems - The Ultimate Profit Optimization Tool🔗 https://www.intelligems.io/

In this special episode of Chew On CRO, featuring Drew from Intelligems, Ash and Drew discuss powerful results from a series of tests focused on boosting profit for e-commerce websites through conversion rate optimization (CRO). They highlight the importance of profit per visitor as a key metric and explore various CRO strategies, including risk reversal, social proof, navigation, value proposition highlighting, landing pages, personalization, iterative page launches, price optimization, and cart optimization.

💡 Focus on profit per visitor rather than just conversion rate to maximize your returns.

📈 Boost conversion rate by addressing customer concerns, providing clear value propositions, and simplifying navigation.

🛍️ Increase AOV by offering upsells, bundles, and quantity selectors, as well as leveraging free shipping thresholds strategically.

💰 Utilize price anchoring and charm pricing to encourage higher purchase values without sacrificing conversion rate.

🚀 Test landing pages for both acquisition and retention to reach new and existing customers effectively.

0:00 - Intro

​2:15 - Focus on profit per visitor for maximum profit

​5:06 - Conversion rate, AOV, and profit​

6:24 - Increase conversion rate by addressing customer concerns​

7:35 - Risk reversal strategies for better conversion​

9:47 - Using videos to boost conversion​

10:05 - Highlighting USPs below the buy box

​13:16 - Simplifying options and improving visibility

​16:39 - Using icons and clearer messaging

​23:36 - Personalization in linear funnels​

24:25 - Testing different offers for different traffic sources​

26:05 - Implementing a more compact buy box with clear options and reviews​

27:23 - Highlighting value propositions on product pages​

29:03 - Testing different page designs and messaging​

31:01 - A/B testing for the most effective design and messaging​

32:06 - Pricing strategies like charm pricing and discounts​

36:10 - Offering multiple quantities or volume discounts​

39:03 - Simplifying the checkout process

​46:01 - Implementing upsells in the cart and tiered discounts​

46:53 - Final chew Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

In Episode 2 of Chew on This: Retention & Subscription powered by Stay Ai, ​Ron and Ash sit down with Gina to discuss the significance of leading offers with subscriptions first to enhance retention. They emphasize starting retention strategies from the moment site visitors land on the page and suggest shipping bundles quarterly for better business margins. The importance of storytelling and targeting the right customers for acquisition is highlighted, along with the implementation of punch cards in subscription programs. The episode also touches on testing different discount strategies and their impact on customer retention. Overall, the key focus is on building sustainable businesses through effective subscription management and customer engagement strategies.

💸 Focus on acquisition first, as a profitable AOV is needed to afford a high enough customer acquisition cost.

🤝 You don’t have to do monthly shipments or bundles only. Quarterly shipments can also work.

💡 Product education and storytelling are crucial for subscription success.

🔍 Cancellation surveys are highly valuable for understanding why customers cancel and improving your program.

📧 Optimize your upcoming order email subject lines to build accountability and remind customers to take their supplements.

0:00 - Intro

​1:00 - Increasing average order value (AOV) by selling more of the same product.​

2:25 - Offering bundle deals to encourage longer subscriptions.

​3:06 - Implementing bundle offers to increase average order value.​

5:02 - Best practices for subscriber acquisition include running multiple offers simultaneously.​

6:00 - Building community and storytelling to retain subscribers.​

9:29 - Testing different subscription lengths to optimize conversion rates.​

11:00 - Addressing customer pain points to reduce cancellations.​

14:01 - Providing flexibility in subscription options to enhance customer experience.​

15:06 - Utilizing communication tools to reduce churn and improve retention.​

18:27 - Highlighting new products to encourage subscription upgrades.​

19:04 - Implementing subscription portals for brands.

20:08 - Utilizing banner ads to upsell additional products.

21:06 - Educating customers through communication tools like email and SMS.​

22:01 - Offering bundle deals to increase subscription frequency.​

23:29 - Focusing on customer retention strategies.​

25:00 - Using cancellation surveys to understand reasons for churn.​

26:02 - Implementing quick actions to reactivate canceled subscriptions.

​28:04 - Providing educational content to engage subscribers.​

29:37 - Encouraging brands to keep customers engaged through the subscription journey.

​30:05 - Discussing building healthy habits and accountability through subscription emails.

​31:04 - Building accountability and routine through subscription products.​

33:02 - Discussing the effectiveness of email and SMS for customer engagement.

37:14 - Final Chew

🩷 Stay Ai - Supercharge growth with Stay Ai, the next gen subscription app for Shopify brands that are serious about growth and performance! Designed by and for marketers, built by world-class engineers and data scientists.🔗 https://stay.ai Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

​In this special episode of Chew on This, Ash sits down with Jared Ward, Founder and CEO of Luminous, a company aimed at streamlining warehouse and inventory management for mid-sized brands at a fraction of the cost. Jared highlights the importance of having the right tools for inventory management, especially for mid-sized e-commerce companies facing growth challenges. The conversation delves into the evolution of e-commerce towards being omni-channel and the struggles with forecasting and replenishment. Jared emphasizes the need for a tailored inventory solution from brand to brand, and how Luminous accomplishes this in ways Netsuite doesn't. Jared shares insights into building a complex company like Qualtry and the fundraising process for developing a platform like Luminous to streamline warehouse management for mid-market e-commerce companies.

💸 Save money and streamline warehouse management with Luminous, the all-in-one platform for mid-market e-commerce companies.

🛠️ Customize your system with multiple distribution points and seamless integration with tools like FBA and Shopify.

📊 Streamline inventory planning and forecasting with real-time data and AI-powered insights.

🤝 Gain access to free implementation and 100% support to ensure a smooth onboarding process.

🚀 Scale your business and optimize operations with Luminous’s scalable team and sustainable growth model.

0:00 - Intro.

​0:58 - What is Luminous?

2:15 - Challenges Faced by Mid-Sized Businesses.​

4:51 - Importance of having the right tools for inventory management.​

7:16 - Evolution of Modern E-commerce Companies Towards Being Omni Channel.

​9:02 - Challenges in Forecasting and Replenishment.

10:06 - Luminous VS. Netsuite.​

13:06 - Building a Complex Company like Qualtry.​

13:58 - Fundraising and Investment in Building Luminous.

21:08 - Challenges of Onboarding with Other Platforms like Netsuite.​

22:01 - 100% Implementation with No Extra Charge.

23:25 - Filling in the Gaps Based on Customer Needs and Market Research.

25:43 - Luminous Integrates the Best Features from Other Platforms.​

26:55 - Finding the Right Co-Founders.​

34:00 - What Makes Luminous Better.

36:17 - Luminous' Growth.

39:33 - Final Chew.

💡 Luminous - Spreadsheets suck. Cheap software doesn't work. Enterprise software is overkill. Enter Luminous: the first system for scaling your ecommerce business from painful growth to lasting success. 🔗 https://www.joinluminous.com/ Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

In this episode of Chew on This, Ron, Ash and Ankit sit down to chew on how to expand your brand's team the right way, from knowing when you need to hire, to hiring the right people, to providing fair pay and empowering your employees to succeed. They go on to discuss what they have been improving at Obvi and how you can use the same tools to improve customer communication and streamline your marketing!

💸 Pay more for great talent.

📈 Look for better-than-you candidates.

📅 Create a structured onboarding process.

👋 Communicate what’s working and what’s not.

🎁 Empower your team to innovate.

0:00 - Intro

1:13 - Hiring the Right People

3:28 - The Importance of Fair Pay

7:07 - When is it Time to Start Hiring?

10:15 - Prerequisites Before Hiring

13:19 - How to Empower Your Employees

14:33 - Analyzing Top-Performing Creatives

16:56 - Staying Lean VS. Fattening Up

20:35 - Remote VS. In-Office

24:52 - How to Hire and Onboard Effectively

28:45 - Obvi Critical Updates

34:19 - How to Unify Email and SMS

35:18 - Improving Customer Communication

38:01 - New Product Launches

40:13 - Selling a Solution VS. a Product

41:20 - Final Chews

Sponsored by: 📊 Motion - Motion will take your creative game to the next level. It allows all media buyers/marketers to do an in-depth creative analysis and create multiple reports which, otherwise may not be possible on the ads manager itself. 🔗 https://motionapp.com/chewonthis 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

In Episode 1 of this brand new series, Ron and Ash sit down with Gina and Pierson of Stay Ai to chew on retention and subscription, and how using Stay Ai can help you grow your brand! They will walk you through how and why they built Stay Ai, what Stay offers that the other legacy providers fail to, and how you can use Stay to achieve real results for your brand, such as reducing churn by 50%, through use of their Experience and Retention Engines, world-class dashboard, and different graphs to provide you the best insights into your brand! Plus, catch some sneak peeks of new upcoming features that haven't been released yet!

0:00 - Intro

3:18 - The Origin of Stay Ai

5:59 - Why Obvi Uses Stay Ai

8:09 - The Benefits of Stay Ai

9:32 - Legacy Providers VS. Stay Ai

11:18 - Saving Churn Rate by Over 50%

14:42 - Retention Engine

17:15 - Cancellation Surveys

19:52 - Reacquiring a Customer

25:05 - The Stay Ai Dashboard

27:09 - Risk Analysis Graph

28:17 - Cohort Graph

30:36 - Zombie Subscribers

34:30 - Successful Brand Case Studies

40:31 - Upcoming New Features

46:45 - Final Chews

🩷 Stay Ai - Supercharge growth with Stay Ai, the next gen subscription app for Shopify brands that are serious about growth and performance! Designed by and for marketers, built by world-class engineers and data scientists. 🔗 https://stay.ai Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

In this episode of Chew on This, Ron and Ash are joined by CEO and Co-Founder of Brightflow AI, Robbie Bhathal! Their conversation provides valuable insights into financial literacy, cash flow management, and leveraging financial services for business growth. It underscores the importance of understanding accounting principles, balancing the balance sheet, and planning for cash flow predictability to avoid financial challenges. Additionally, they discuss the challenges of managing a growing team in a remote work environment and the potential of AI in forecasting for better financial planning. Robbie encourages all founders to be open and spend time analyzing financial numbers for improved decision-making and risk assessment.

0:00 - Intro

​1:45 - Financial literacy for brand building.

4:00 - Access to capital for small businesses.​

6:00 - Importance of finance in forecasting and operations.​

8:00 - Revenue vs. actual cash flow.

​11:19 - Financial tools for business success.​

15:20 - The significance of cash flow predictability.​

19:03 - Financial services for better cash management.

26:56 - Accounting as a science for obtaining financing and leveraging distribution.​

28:10 - Balancing the balance sheet with inventory, debt, and invested capital.​

29:00 - Planning for cash flow predictability to avoid liquidity traps.​

30:07 - Creative ways to manage cash flow and debt.

32:02 - Inward growth and small tests for financial stability.​

33:01 - Scaling financial services and accounting statements.​

41:00 - Challenges of managing a growing team remotely.

45:01 - AI vs. human advice in finance.​

47:06 - Importance of being open with your financial numbers. Sponsored by: 📊 Motion - Motion will take your creative game to the next level. It allows all media buyers/marketers to do an in-depth creative analysis and create multiple reports which, otherwise may not be possible on the ads manager itself. 🔗 https://motionapp.com/chewonthis 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

​This episode of Chew on CRO delves into the intricacies of brand development, emphasizing the importance of understanding product-market fit at different stages. It highlights the significance of repeat purchase behavior as a crucial metric and the role of conversion rate in driving sales. The problem-agitate-solve approach is recommended for effective messaging. Consistency in messaging from ads to landing pages is crucial for conversions. Avoiding assumptions about brand pricing based on customer perceptions is advised. This episode also explains type one and type two error rates in data analysis and stresses the importance of considering the entire customer journey in testing metrics.

0:00 - Intro​ 1:27 - Understanding post-acquisition strategies based on brand stage. ​3:00 - The stages of consumer behavior. ​6:03 - Utilizing different platforms for marketing to super users. ​7:04 - Analyzing the value proposition and sales pitch for effective scaling. ​9:01 - Evaluating repeat purchase rates for long-term scalability. ​11:06 - Problem-Agitate-Solve. ​14:05 - Ensuring message congruency from ads to landing pages. ​16:01 - Distinguishing between type I and type II errors. ​21:31 - Understanding different mentalities of audiences. ​22:03 - Repeat purchase rates and unit economics for long-term growth. ​23:30 - The impact of perceived value of offers. ​24:08 - Analyzing results based on different types of traffic. ​25:10 - Knowing when to stop a test and reevaluate hypotheses. ​26:03 - Deep segmentation and cohort analysis. ​27:00 - Correlation vs. causation. ​28:00 - Multivariate testing. ​32:18 - Evaluating performance through average revenue per user. ​35:55 - How LTV may be misleading. Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

In this episode of COT, e-comm experts Ash and Ankit discuss Elon's acquisition of Twitter and the subsequent rebrand to X. They compare his strategies with their own strategies that implemented when they acquired a new coffee company, Coffee Over Cardio. Ash and Ankit also discuss Temu's $21million presence at the Superbowl and why the massive adspend might not be as crazy as most people think. They go on to discuss how launching Obvi in retail hurt their DTC, the lessons they learned, and how you can avoid making the mistake in your own business!

0:00 - Intro​

0:56 - Obvi's acquisition of Coffee Over Cardio.

1:19 - Elon buying Twitter.

1:50 - Why did Elon buy Twitter?

​3:04 - Elon's desire to bring authenticity to Twitter.​

6:00 - Twitter's massive layoffs.​

10:05 - Twitter's rebranding and its impact.

​16:21 - Temu/s Superbowl ads.​

19:10 - Is Temu a scam?

24:13 - Importance of quality in advertising.

​26:14 - Obvi's pricing strategy.​

28:20 - Starting from square one with branding.​

29:06 - Branding is essential.

​32:07 - Adjusting pricing strategy based on market competition.​

33:03 - Enhancing product features for different retail channels.​

35:18 - Importance of being brand agnostic in pricing strategy.​

36:00 - Adding extra ingredients to appeal to specific retail demographics.​

38:03 - Adjusting pricing strategy to match market demands.​

39:14 - Collaborating with manufacturers to optimize pricing and formula.​

41:30 - Implementing different strategies for online and retail sales.

Sponsored by: 📊 Motion - Motion will take your creative game to the next level. It allows all media buyers/marketers to do an in-depth creative analysis and create multiple reports which, otherwise may not be possible on the ads manager itself. 🔗 https://motionapp.com/chewonthis 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

In this episode of Chew on CRO, Ned discusses the importance of analyzing new user models and attribution. He also emphasizes the significance of building a strong case study and provides insights into identifying and addressing declining conversion rates. The impact of launching products on different platforms, pricing changes, and adjusting content strategies on conversion rates are also discussed. Ned underscores the complexity of user behavior analysis and the need to utilize various metrics for a comprehensive understanding of audience segments and their purchasing patterns. 0:00 - Intro ​1:39 - Endrock company acquisition. ​3:16 - Importance of building a compelling case study. ​6:01 - Analysis of declining conversion rates. ​7:14 - Increase in first-time purchaser conversion rates. ​10:23 - Impact of launching products on different platforms. ​12:44 - Effects of pricing changes on conversion rates. ​13:59 - Adjusting content strategy to improve performance. ​19:02 - Reading data is crucial to understanding user behavior. ​20:05 - Dashboards should spark conversations to understand metrics deeper. ​21:38 - Changes may feel good but not move the needle if not focused correctly. ​23:03 - Lean on recommendations and call early-stage customers for feedback. ​25:14 - Qualitative data complements quantitative data for a comprehensive analysis. ​27:08 - Analyzing new user behaviors and differentiating returning users. ​28:01 - Understanding attribution models helps track user behavior across channels. ​33:45 - Testing hypotheses and fostering a testing culture is crucial for growth. Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Innovative Digital Marketing Solutions to Unlock Growth - https://powerdigitalmarketing.com/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

In this episode of Chew on This, Ezra Firestone shares his journey in e-commerce and emphasizes the significance of finance and strategic planning in business growth. Additionally, he mentions the value of staying updated on marketing trends and continuously innovating products. Firestone's advice includes focusing on the fundamentals of business and paying attention to both fun tasks and strategic planning for long-term success in e-commerce. His personal anecdotes offer a glimpse into the challenges and triumphs of entrepreneurship, highlighting the importance of balancing work with personal fulfillment. By focusing on building strong foundations in business, maintaining a customer-centric approach, and adapting to changing landscapes, Firestone's journey serves as a source of inspiration for aspiring entrepreneurs looking to succeed in the dynamic world of e-commerce.

0:00 - Intro​

2:17 - Ezra's first sale of a physical product.

​5:21 - Ezra's experience running an SEO firm.​

8:01 - Ezra's background in coding and BigCommerce vs. Shopify.​

16:07 - Ezra's strategy of focusing on products with better profit margins in e-commerce.​

21:12 -The importance of partnerships in business.​

26:02 - The significance of solving problems for brands in entrepreneurship.​

31:02 - Ezra's journey in wealth creation and business ownership.

​48:49 - Ezra talks about transitioning and trying different ventures.​

51:05 - The importance of having a great product for success in business.​

52:04 - The significance of partnerships in business.​

54:05 - The value of relationships and connections over money and success.​

56:07 - The importance of balance in life to prevent burnout.

​1:00:08 - Ezra on finding fulfillment and appreciation in life beyond material success.

​1:03:20 - The evolution of Ezra's businesses and transitioning roles.​

1:06:06 - The importance of continuous learning and adapting to new trends in business.

​1:16:07 - Being open to new opportunities and saying yes to potential growth.

Sponsored by: 📊 Motion - Motion will take your creative game to the next level. It allows all media buyers/marketers to do an in-depth creative analysis and create multiple reports which, otherwise may not be possible on the ads manager itself. 🔗 https://motionapp.com/chewonthis 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

In this episode of Chew on This, Ron and Ash are joined by Co-founder and Chairman of Morning Brew, Alex Lieberman, as he delves into his journey of entrepreneurship. Reflecting on the early startup days, Alex highlights the creative essence of entrepreneurship and personal aspirations. He goes on to explore what the process of selling Morning Brew was like, his personal experiences post-successful exit and after stepping down as CEO, underlining the need for continuous innovation and adaptation in the ever-evolving business landscape. The conversation delves into the significance of long-term vision, strategic partnerships, and the balance between short-term gains and sustainable growth in the startup world.

🚀 Alex discusses the formative experiences that shaped his entrepreneurial drive, including childhood bullying and personal loss.

💡 He emphasizes the importance of creativity, invention, and resilience in entrepreneurship, reflecting on his own journey.

💰 Alex shares his motivations for selling Morning Brew, such as financial security and potential future ventures.

📈 He expresses a desire to focus on storytelling, selling, and product development in future business endeavors.

🔮 Alex explores potential entrepreneurial ventures, including a focus on email marketing, specialized B2B content, and email agency services.

0:00 - Intro

​2:15 - Alex reflects on the early days of starting up.

​4:25 - Inventor vs. Entrepreneur​

10:07 - Reflecting on the drive and motivation in entrepreneurship.​

14:00 - Motivation beyond just making money in entrepreneurship.​

18:08 - Contrasting different types of entrepreneurship.

25:00 - Lessons learned from building a successful business.​

37:55 - Growth from 100,000 to a million subscribers.​

38:51 - Expanded into B2B media, maintaining Morning Brew voice and style.​

41:17 - Transitioned to a CPM model for advertising.​

43:11 - Importance of getting return on ad spend for brand marketers.​

45:05 - Emphasized the value of acquiring high-quality subscribers.

​47:08 - Reflecting on feeling unmotivated after a successful exit.​

53:00 - Comparing entrepreneurship to being a scientist.​

56:04 - Importance of building a strong brand.​

1:00:03 - Discussing the benefits of a product over its features.

​1:07:44 - Considering running both an E-commerce and SaaS business. Sponsored by: 📊 Motion - Motion will take your creative game to the next level. It allows all media buyers/marketers to do an in-depth creative analysis and create multiple reports which, otherwise may not be possible on the ads manager itself. 🔗 https://motionapp.com/chewonthis 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

Sponsored by:📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them.🔗 https://sendlane.com/chewonthis

In this episode of Chew on This, LIVE from SubSummit 2024, Ron, Ash, and Ankit discuss the challenges behind running Obvi and some of their greatest mistakes along the way. They cover a range of topics including their brand identity crisis, supply chain nightmares, marketing struggles, and financial management. They share their journey "from Hell to Heaven", and share their learnings and offer advice to other brand builders.

🎙️ Creative Diversity: The co-founders emphasize the importance of testing various creative styles and messaging, such as static and video ads, to achieve higher ad performance.

📉 Skew Rationalization: They stress the need to be brutally honest with yourself and your product line. Don’t be afraid to eliminate products that are not contributing to your bottom line.

📦 Pre-Order Strategy: Utilizing a ship-by-date model allows you to manage inventory and generate hype around new products. You can sell through your inventory before it arrives.

💰 Negative Cash Conversion Cycle: Use payment terms and credit cards strategically to maximize your cash flow and make sure you are profitable before paying your suppliers.

🤝 Open Communication: The co-founders encourage open and honest communication within your team to navigate tough times. Networking and collaborating with other brand builders is crucial.

0:00 - Intro.

​1:18 - Increased struggles in business.​

3:02 - Adapting to changes in marketing.​

4:04 - Testing and diversifying creatives.​

8:04 - Community influencers for brand promotion.

​10:05 - Consumer research and A/B testing.

​12:00 - Obvi's brand identity crisis.​

16:03 - Product quality and consumer feedback.

​18:04 - Launching new products and refining marketing strategies.​

19:06 - Top-of-funnel strategies for customer acquisition and retention.​

27:41 - Utilization of strategies during challenging times.

28:18 - Understanding the daily P&L tracker.​

29:01 - Customer acquisition cost and profitability.

​31:28 - Weekly monitoring of business performance.

32:09 - Cutting overhead expenses.​

33:02 - Generating new customers vs retaining existing ones.

​34:08 - Adjusting product pricing for increased sales velocity.​

37:02 - Effects of pricing adjustments on revenue and customer acquisition.​

39:04 - Adapting marketing strategies based on consumer behavior.

​41:00 - Maintaining margins and profitability in retail vs online sales.​

46:04 - Seeking collaboration, learning from others, and adapting strategies.​

50:20 - Continuous learning and adaptation.

51:48 - Final chews. Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

In this episode, Noah Tucker, the CEO of Social Snowball, shares his journey of perseverance and learning from mistakes in building his business. He discusses the evolution of affiliate marketing, highlighting the shift from traditional media buyers to modern affiliates and brand ambassadors. He emphasizes the importance of influencers as a full-funnel channel and the role of affiliates in driving brand awareness and indirect traffic. Noah also explains the strategy of turning customers into affiliates with Social Snowball and creating reward tiers to incentivize referrals. Tucker's insights provide valuable lessons for aspiring entrepreneurs and marketers looking to scale their businesses effectively.

0:00 - Intro

1:01 - Noah's entrepreneurial journey.​

2:14 - The evolution of affiliate marketing.​

4:06 - How the affiliate model works on a performance-only basis.

​6:15 - Influencers becoming a full-funnel channel​

8:00 - Utilizing affiliates to drive brand awareness and indirect traffic.​

11:02 - Turning customers into affiliates.​

15:59 - Importance of customer service and touchpoints in driving referrals.​

17:10 - Using reward tiers to incentivize referrals.​

25:38 - Bootstrapping in SaaS.​

28:01 - Noah's struggle with talking to investors.​

30:19 - Social Snowball's software challenges.​

32:05 - Noah's experience with hiring and firing multiple employees.​

33:08 - Noah's encounter with a potential CTO in Barcelona.

36:05 - Noah's desperation to fix issues in Social Snowball.​

39:00 - Importance of genuine ads.​

43:01 - Affiliate marketing as a long-term customer acquisition channel.​

45:02 - Social Snowball 2.0​

46:48 - Leveraging influencers to reach target audiences effectively.​

49:09 - Turning customers into influencers for brand growth.

Sponsored by: 📊 Motion - Motion will take your creative game to the next level. It allows all media buyers/marketers to do an in-depth creative analysis and create multiple reports which, otherwise may not be possible on the ads manager itself. 🔗 https://motionapp.com/chewonthis 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

In this episode of Chew on CRO, we discuss the significance of proper data analysis and strategies in CRO and highlight common data hygiene problems in brands, with Ned Macpherson from Endrock! We also discuss the transition from Google Analytics 3 (GA3) to Google Analytics 4 (GA4), and the importance of high-level metrics such as pages per session (PPS), session duration (ASD), and bounce rate in evaluating brand growth and user engagement. 💡 Importance of experimentation in CRO strategies and GA4 for data analysis and optimization. 📈 Segmentation of website data to understand conversion funnels and areas for improvement. 📊 Key metrics to measure, including traffic trend, ad to cart rate, and checkout transaction rate. 🧠 Concept of testing and learning from different strategies to improve user experience and conversion rates. 📉 Warning against measuring metrics that cannot be acted upon, in order to focus on actionable data. 0:00 - Intro ​0:02 - The importance of experimentation in DTC success ​0:41 - Introduction to Ned from Enrock and their focus on CRO ​1:06 - Launching a new series called "Chew on CRO" ​1:35 - The importance of data points and strategies in CRO ​2:09 - Common data hygiene problems in brands ​3:06 - Transitioning from GA3 to GA4 and the importance of setting up GA4 properly ​4:00 - Accessing historical data in GA4 ​5:01 - The significance of high-level metrics in evaluating brand growth ​6:01 - The relationship between pages per session and session duration ​7:00 - Understanding bounce rate and its impact on user engagement ​8:06 - Ned explains the concept of bounce rate and its impact on user experience. ​10:06 - Ned discusses the difference between bounce rate and exit rate. ​12:07 - Ned explains the importance of engagement rate as a metric. ​14:06 - Ned discusses the importance of segmenting website data for conversion rate optimization. ​17:33 - The speaker discusses the importance of setting up Google Analytics 4 (GA4) properly for accurate data analysis. ​18:02 - The speaker talks about the ad to cart rates and how they can be inflated for fashion brands due to users using it as a wish list. ​19:01 - The speaker mentions that a furniture brand has a 7% add to cart rate, which is considered good for them. ​20:05 - The speaker emphasizes the importance of focusing on the checkout rate, as it indicates a high level of user intent. ​21:00 - The speaker mentions that an unusually low-performing checkout rate can be a critical metric to look at, as it indicates a problem in the user journey. ​22:01 - The speaker discusses the importance of optimizing the checkout process and suggests using different widgets and features to improve conversion rates. ​25:40 - The speaker talks about the importance of addressing checkout abandonment and suggests introducing scarcity elements or surprise and delight tactics to encourage users to complete their purchase. ​29:02 - The speaker emphasizes the need to optimize the checkout page and suggests adding trust elements, such as money-back guarantees, to increase conversion rates. ​31:00 - The speaker discusses the impact of shipping charges on checkout abandonment and suggests offering free shipping or surprising customers with free expedited shipping to improve conversion rates. ​34:07 - The speaker highlights the importance of conducting variable experimentation and A/B testing to gather data and make informed decisions for future business growth. Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Growth systems to scale your brand - https://endrock.software/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

In this episode, Jimmy Kim, an expert in affiliate marketing and the co-founder of Sendlane, shares insights on mastering email marketing to boost your business! He discusses the creation of Sendlane and the problems it solves in the market, mainly allowing businesses to keep all email and SMS marketing in one platform! Jimmy discusses the significance of customer retention and repeat buyers, the importance of segmenting your audience and targeting engaged customers, and the importance of understanding customer behavior and product cycles.

📜 Evolution of Email: Changes in Gmail and Yahoo are driving the need for authenticated sending, one-click unsubscribe, and a shift towards technology to enhance email marketing.

🚀 Evolution of the Business: Jimmy Kim’s journey from the car business to digital marketing, affiliate marketing, and launching Sendlane speaks to the ever-changing landscape of business.

📊 Customer Experience: The importance of providing a unified email, SMS, and reviews platform to enhance customer experience and boost retention marketing.

💼 Team Building: The emphasis on hiring experts, setting performance standards, and creating a culture focused on performance and results within the organization.

📲 SMS Evolution: The impending evolution and impact of RCS (Rich Communication Services) on SMS, as well as the importance of using SMS strategically to enhance customer engagement.

0:00 - Intro

​1:26 - Jimmy Kim shares his background and how he fell in love with affiliate marketing.​

2:34 - Jimmy Kim talks about the creation of Sendlane and the problem it solved in the market.​

5:12 - The importance of having all email and SMS marketing in one platform.​

8:01 - The significance of customer retention and repeat buyers.

11:02 - The importance of segmenting your audience and targeting engaged customers.

14:01 - The challenge of balancing quality and quantity in email marketing.​

16:00 - The role of email in the customer conversion cycle.​

18:18 - The importance of understanding customer behavior and product cycles.​

20:01 - The benefits of using email and SMS marketing for businesses.​

33:10 - The importance of spreading your message and continuously talking about your product in the fast-moving internet landscape.​

34:24 - Jimmy discusses Sendlane's new product, which focuses on forms, quizzes, and surveys to enhance the customer experience.

​35:09 - The importance of using email marketing to drive customer retention and loyalty.​

36:47 - The challenge of balancing quality and quantity in email marketing and the importance of understanding customer behavior.​

37:25 - Jimmy discusses the need for SaaS companies to evolve and adapt to the changing market.

​41:30 - The importance of building a strong customer support and communication system.​

45:11 - The importance of testing and optimizing ad creatives to maintain their effectiveness.​

47:21 - The significance of segmenting your audience and personalizing your messaging.​

53:02 - Jimmy discusses the potential of SMS marketing and the evolution of communication channels.​

1:02:11 - The importance of considering the cost and value of different marketing tools and strategies. Sponsored by: 📊 Motion - Motion will take your creative game to the next level. It allows all media buyers/marketers to do an in-depth creative analysis and create multiple reports which, otherwise may not be possible on the ads manager itself. 🔗 https://motionapp.com/chewonthis 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

In this episode of Chew on CRO, we discuss the significance of proper data analysis and strategies in CRO and highlight common data hygiene problems in brand, with Ned Macpherson from Endrock! We also discuss the transition from Google Analytics 3 (GA3) to Google Analytics 4 (GA4), and the importance of high-level metrics such as pages per session (PPS), session duration (ASD), and bounce rate in evaluating brand growth and user engagement.

💡 Importance of experimentation in CRO strategies and GA4 for data analysis and optimization.

📈 Segmentation of website data to understand conversion funnels and areas for improvement.

📊 Key metrics to measure, including traffic trend, ad to cart rate, and checkout transaction rate.

🧠 Concept of testing and learning from different strategies to improve user experience and conversion rates.

📉 Warning against measuring metrics that cannot be acted upon, in order to focus on actionable data.​

0:00 - The importance of experimentation in DTC success

​0:41 - Introduction to Ned from Endrock

​1:06 - What is "Chew on CRO"?

​1:35 - The importance of data points and strategies in CRO

​2:09 - Common data hygiene problems in brands​

3:06 - Transitioning from GA3 to GA4 and the importance of setting up GA4 properly​

4:00 - Accessing historical data in GA4​

5:01 - The significance of high-level metrics in evaluating brand growth​

6:01 - The relationship between pages per session (PPS) and session duration (ASD)

​7:00 - Understanding bounce rate and its impact on user engagement​

10:06 - The difference between bounce rate and exit rate​

12:07 - The importance of engagement rate as a metric

​14:06 - The importance of segmenting website data for conversion rate optimization (CRO)​

18:02 - Ad to cart rates and how they can be inflated​

20:05 - The importance of focusing on checkout rate​

22:01 - Optimizing the checkout process to improve conversion rates

​25:40 - Addressing checkout abandonment​

31:00 - The impact of shipping charges on checkout abandonment​

34:07 - The importance of conducting variable experimentation and A/B testing for future business growth

Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Growth systems to scale your brand - https://endrock.software/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

Maxx Chewning, YouTube sensation turned successful entrepreneur, traces his path from fitness content creator to founder of the 8-figure brand Sour Strips! He emphasizes the significance of pursuing your passion and being bold, and candidly shares the challenges he encountered and how he learned through doing. His inspiring journey underscores the power of authenticity and the notion that starting a business doesn't require knowing everything – the key is simply to take that first step!

🚀 Ever Forward reached its peak revenue of $1.6 million in 2019 before the spotlight shifted to Sour Strips.

🍬 Sour Strips achieved impressive online sales of $500,000 in its first 3 months, demonstrating great momentum and a significant expansion into retail.

💻 The strategy for marketing and promoting Sour Strips encompassed leveraging Maxx’s personal brand and utilizing social media and email marketing to engage the audience.

1:33 - Maxx Chewning talks about his experience in the fitness industry for the past 10 years.​

2:33 - The start of Maxx's YouTube channel in 2013.​

3:47 - The misconception of wealth in the fitness industry.​

5:22 - Maxx Chewning explains how he strategically built relationships with different niches.​

7:09 - The growth of Maxx's YouTube channel

​14:33 - Maxx reflects on his journey and the decisions he made.​19:13 - Maxx encourages viewers to follow their dreams.​

21:09 - The impact of money on Maxx's passion.​

26:01 - Maxx's approach to selling products and providing free information.​

34:19 - Maxx discusses the growth of his clothing brand, Ever Forward Apparel​

43:12 - The team structure and growth of Ever Forward Apparel

50:41 - The futue of Ever Forward Apparel?​

59:14 - Maxx discusses the growth of his team

​1:01:14 - The cost-effectiveness of outsourcing ads.​

1:02:35 - The importance of branding and packaging.

​1:04:00 - Maxx shares his love for candy and his passion for creating new flavors.​

1:05:25 - The importance of relatability in branding.​

1:07:19 - Maxx discusses the disruptive nature of Sour Strips and the importance of standing out in the market.

​1:08:11 - Performing creatives and whitelisting in advertising.

1:09:27 - Running ads through another profile and optimizing ad angles.​

1:10:07 - The importance of creating captivating captions for ads.

1:10:30 - The benefits of utilizing whitelisting, especially for founders.​

1:11:35 - Maxx discusses his experience with Sour Strips and the importance of consistency in branding.​

1:12:10 - Maxx reflects on the misconceptions of building a brand and the challenges he faced.​

1:13:36 - The impact of money on Maxx's motivation and the future of Sour Strips.​

1:14:19 - Maxx shares his approach to building a sales team and expanding distribution.​

1:15:59 - Maxx mentions using Google Sheets for business analytics and the importance of knowing your numbers.​

1:19:26 - The importance of creating a unique and disruptive brand.​

1:24:03 - The importance of innovative packaging to stand out from competitors.

​1:25:03 - Maxx shares his strategy for pricing products competitively.

​1:26:39 - Maxx talks about the importance of creating engaging and relatable content on YouTube.

Sponsored by: 📊 Motion - Motion will take your creative game to the next level. It allows all media buyers/marketers to do an in-depth creative analysis and create multiple reports which, otherwise may not be possible on the ads manager itself. 🔗 https://motionapp.com/chewonthis 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

Wiz of Ecom, a prominent figure in the online business world, breaks his anonymous status to share his journey from starting in business at a young age to exploring different methods and eventually finding success online. 🌟 Community building and genuine relationships are crucial for DTC brands. 💡 Personal branding is essential for creating a strong and trustworthy presence in the online space. 🌍 Experience life, disconnect from technology, and focus on genuine connections. 💬 Building real relationships will lead to reciprocal support and a better world. ​​0:01 - Wiz of Ecom introduction ​1:40 - The impact of joining a community at a young age. ​2:07 - Wiz of Ecom's journey of starting a business after being scammed. ​3:09 - Wiz of Ecom's success with YouTube and the importance of innovation. ​4:06 - Wiz of Ecom talks about owning a real estate platform and hiring consultants. ​5:00 - Wiz of Ecom's experience with starting successful e-commerce stores. ​6:09 - The importance of personal branding and building a brand. ​7:10 - Wiz of Ecom's experience with paid ads and partnering with others. ​8:19 - The importance of relationships and networking. ​9:02 - Taking a mental trip and reevaluating partnerships. ​11:09 - Building a personal brand and becoming a voice in the space. ​14:10 - Utilizing hypnosis and psychology to enhance messaging. ​18:03 - Networking and collaborating with top media buyers. ​21:08 - Leveraging social media platforms for targeted growth. ​24:09 - Choosing objectives and navigating opportunities in business. ​30:50 - Building a community and getting help from others ​31:16 - Importance of personal branding and niche targeting ​31:40 - Success with SaaS businesses on Twitter ​32:01 - Building a specific offer niche ​32:38 - Importance of relationships and networking ​35:07 - Performance of ad creatives and reviewing top performers ​36:01 - Understanding customer avatars and conducting research ​38:05 - Creating tailored content for social media platforms ​39:00 - Engaging with followers and building relationships ​41:03 - Importance of producing quality content over quantity ​45:01 - The importance of community and building a strong brand narrative. ​49:06 - The importance of messaging and structure in marketing. ​51:30 - The importance of altruism and leveraging it in marketing campaigns. Sponsored by: 📊 Motion - Motion will take your creative game to the next level. It allows all media buyers/marketers to do an in-depth creative analysis and create multiple reports which, otherwise may not be possible on the ads manager itself. 🔗 https://motionapp.com/chewonthis 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

Adriana Carrig, Founder and CEO of the Little Words Project discusses her experience with DTC retail storefronts, particularly Target. She talks about her background and how she has lived out the brand's values of empowerment and positivity. She also shares the challenges she has faced as a business owner and the importance of staying committed to the brand.

​0:00 - DDC retail storefronts Target​

1:15 - Background of The Little Words Project ​

3:12 - Challenges of being a business owner

​4:10 - Empowerment and positivity​

5:06 - Commitment to the brand

6:12 - Difficulty of growing a business​

7:37 - Dealing with negativity​

8:18 - Spreading positivity and empowerment​

9:09 - Making bracelets for self-love​

10:11 - Overcoming challenges and growth​

34:32 - Importance of remaining committed to their brand values.​

35:03 - New method of "Slow Hire Fire Fast" in business.​

35:38 - Challenges of offloading inventory and dealing with negativity are discussed.​

36:27 - The importance of having the right people on their team.​37:14 - The importance of building a positive and collaborative work environment.​

38:00 - The challenges of building a remote team.​

38:38 - The importance of understanding the assignment and making big decisions.​

40:11 - Marketing strategies and collaborations, including a Barbie collaboration.​

43:14 - Unique selling points of their products and the value they add to customers' lives.​ Sponsored by: 📊 Motion - Motion will take your creative game to the next level. It allows all media buyers/marketers to do an in-depth creative analysis and create multiple reports which, otherwise may not be possible on the ads manager itself. 🔗 https://motionapp.com/chewonthis 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

This episode features an interview with Jake Karls one of founders of Midday Squares, a successful chocolate bar brand. He discusses the importance of staying true to business development and building relationships with people and teams. Jake emphasizes the creation of emotional connections with customers through storytelling. He explains the concept of Midday Squares, a chocolate bar with a functional twist. He discusses their journey of getting Midday Squares products into major retail stores like Target and the challenges that come with it. Jake also opens up about his personal experience with burnout and emphasizes the importance of self-care. He touches on the challenges of hiring the right people and creating a positive company culture 🌍 Building relationships and creating emotional connections is crucial in business, as it can lead to warmer and more successful partnerships. 🛳️ The founders aimed to build a culturally relevant brand through storytelling and emotional connection, alongside offering an innovative product for long-term success. 😊 Building a community around a brand is about making people feel deeply about the brand and creating an emotion that can be categorized as angry, sad, happy, motivational, or aspirational. 🚀 Elon Musk's unapologetic sharing of his journey either inspires love or hate, but it's undeniably effective in getting Tesla's story across. 0:00 - Intro​ ​0:17 - Market fit meets great storytelling

​1:20 - Stay true to who you are

​2:10 - Make an emotional connection​

3:32 - The story behind Midday Squares

​5:03 - Building a community based on emotional connection

​6:04 - The co-founders' different skill sets

​7:04 - The importance of building a community

​9:03 - The growth of Midday Squares​

11:02 - The challenges of scaling the business​

12:15 - The importance of storytelling in retail​

14:00 - The retail journey of Midday Squares

​29:51 - Importance of building a community and scaling a business.​

30:19 - Power of emotional connection and engagement with the audience.​

31:02 - Correlation between viral videos and emotional impact.​33:03 - Impact of storytelling on retail and how it drives customers to stores​

34:41 - Importance of building trust and respect with retailers​35:42 - Working with creators and influencers​

37:09 - Making mistakes and learning from them​

38:16 - They discuss the challenges of business growth and the importance of taking risks​

41:05 - Burnout and finding balance

​45:20 - Motion and visual appeal in advertising campaigns Sponsored by: 📊 Motion - Motion will take your creative game to the next level. It allows all media buyers/marketers to do an in-depth creative analysis and create multiple reports which, otherwise may not be possible on the ads manager itself. 🔗 https://motionapp.com/chewonthis 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

Harley Finkelstein, the president of Shopify, joins the podcast to discuss the current state of e-commerce and the role of Shopify in the retail industry. They talk about the growth of e-commerce during the pandemic and its return to more normal levels. The conversation also focuses on the changing role of physical retail and the need for authenticity in brand experiences. We highlight the rise of new brands and opportunities in the retail space, as well as Shopify's commitment to shipping cool products. We also discuss the importance of turning aspirational entrepreneurs into actual entrepreneurs and the benefits of being part of the Shopify community. We conclude the discussion on improving the customer journey and the value of long-term relationships with customers. ​Shopify invests in certain companies to make the e-commerce experience easier for merchants worldwide. They have a competitive advantage due to their amazing ecosystem of partners, which includes major players like Google and Meta who deeply integrate with Shopify. The goal is to build 80-90% of what most merchants need, and for the remaining 10-20%, they invest in partners who excel in those areas. One such partnership was with Max to quickly launch a buy now pay later product. Shopify also highlights the importance of mobile experiences and recommends apps like Tapcart to create customized and branded mobile applications. Overall, Shopify's mission is to empower more brands and entrepreneurs by simplifying the customer journey and providing the necessary tools for success. Highlights: 0:00 - Intro ​0:24 - We welcome Harley to Chew on This. ​1:14 - Shopify's role in connecting people and building relationships in the creator economy. ​3:00 - The growth of e-commerce during the pandemic and its return to more normal levels. ​4:04 - The changing role of physical retail and the need for authenticity. ​5:36 - The rise of new brands and opportunities in the retail industry. ​6:57 - Shopify's upcoming summer edition and their commitment to shipping cool products. ​8:02 - Focus on turning aspirational entrepreneurs into actual entrepreneurs. ​10:17 - The benefits of being part of the Shopify community for entrepreneurs. ​11:10 - Improving the customer journey and increasing customer value. ​12:11 - The importance of follow-up and long-term relationships with customers. ​14:59 - Shopify invests in certain companies to make commerce easier. ​15:44 - Shopify's competitive advantage is its amazing ecosystem of partners. ​16:01 - Partners like Google and Meta deeply integrate with Shopify. ​17:00 - Shopify aims to build 80-90% of what most merchants need. ​18:01 - Shopify invests in partners who are the best at what they do. ​19:21 - Shopify partnered with Max to quickly launch a buy now pay later product. ​21:24 - Apps like Tapcart make it easy to build beautiful mobile experiences. ​24:06 - Shopify aims to make the customer journey less complicated. ​26:10 - Shopify has helped entrepreneurs like Ben Francis of Gymshark succeed. ​27:19 - Shopify's mission is to empower more brands and entrepreneurs. Sponsored by: 🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks! Sign up get up to 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to: 🔗 https://tapcart.com/ChewOnThis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

In this episode, we sat down with Ned Macpherson - Founder of Endrock Software - a boutique CRO agency. We touched upon the importance of the timing of Black Friday offers, and keeping it SIMPLE! Ned also lifts the lid on what some of his clients are doing to maximize this Black Friday Cyber Monday, as well as some of the common mistakes he’s seen brands make.

Sponsored by:

🚀 Endrock is a boutique CRO agency that works with several 9-figure brands and has helped us increase our conversion rate by almost 50%. If you’re interested in working with them or learning more about them: https://endrock.software/ 🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks! Sign up get up to 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to: 🔗 https://tapcart.com/ChewOnThis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

In this episode of Chew on This, Ron and Ash are joined again by the GOAT himself, Jimmy Kim of Sendlane, to discuss the changes in email privacy, deliverability, and SMS marketing in recent months. Jimmy explains why traditional metrics like open rates are no longer reliable due to the presence of bots and emphasizes the importance of deeper data analysis, segmentation, and focusing on customer intent. He also shares tactics for optimizing click-through rates, retargeting, and building unique customer funnels. 📧 Open rates are dead. The presence of bots and other factors have made open rates unreliable, making it crucial to analyze click-through data to understand customer intent. 📈 Click-through data is gold. Focus on the reasons behind clicks and use this data to create targeted follow-up messages and personalized funnels. ⏳ Don’t wait to retarget. Instead of relying on browse abandonments, send targeted messages based on click-through data within hours to capitalize on immediate interest. 🎯 Segment, segment, segment. Treat your audience as individual segments with unique needs and interests, rather than sending broad, generic emails. 📨 Send more emails. Increase email frequency to drive engagement and encourage purchases, especially for prospects who haven’t yet made a purchase. 0:00 - Intro. ​2:18 - Changes in email marketing strategies due to Microsoft's involvement. ​4:33 - GPMT for domain reputation ranking. ​5:13 - Impact of unsubscribe buttons on email deliverability. ​9:08 - Audience segmentation for email marketing success. ​10:17 - Tracking email opens using invisible images. ​13:47 - Utilizing data to identify potential customers ready for a second purchase. ​18:11 - Treating different customer segments differently in email marketing. ​20:52 - Shifting focus from open rates to engagement and context in email marketing. ​23:19 - Recording and analyzing data for effective email marketing strategies. ​25:51 - Sending newest updates to engage customers for retention. ​27:10 - Understanding customer behavior for effective strategies. ​28:02 - Analyzing customer behavior for insights. ​29:02 - Treating different customer segments uniquely based on their interactions. ​31:08 - Email marketing remains crucial despite the rise of SMS ​33:15 - SMS vs email for acquisition. ​35:01 - SMS challenges due to saturation. ​37:11 - Providing value through email to build brand loyalty and engagement. ​41:01 - Email marketing for acquisition and retention. ​45:00 - Diversifying marketing channels to reach customers effectively. 48:56 - Final chew. Sponsored by: 📨 Sendlane - Tired of paying for hosting unnecessary contacts on your email list? Thats why we switched to Sendlane where we are only charged for the number of contacts we send to. You will unlock huge savings by signing up with them. 🔗 https://sendlane.com/chewonthis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

In this bonus episode, Chew On This is expanding its offerings beyond being just a podcast. The team discusses the recent acquisition of Coffee Over Cardio, a brand focused on wellness with a coffee-first approach. This acquisition allows Chew On This to integrate Coffee Over Cardio into its existing infrastructure, improving efficiencies. The team is excited about starting fresh with this new venture and intends to have fun with it. They also provide insights into starting a brand with a strong performance side, analyzing data to make cost-effective decisions, and implementing server-side tracking for more accurate measurement. Additionally, the team emphasizes the importance of customer service and automation for a seamless customer experience. Overall, Chew On This is committed to providing a seamless customer experience and driving the success of their brand. Highlights: ​0:01 - Chew On This has expanded from a podcast into a newsletter, podcast dinners, and more. ​0:45 - The acquisition of Coffee Over Cardio and its wellness approach is an exciting development. ​1:23 - The team discusses the thought process behind the acquisition and the benefits it brings. ​3:05 - The existing infrastructure will be integrated with Coffee Over Cardio, creating efficiencies. ​4:01 - The team is excited about starting from the beginning and having fun with this new venture. ​5:02 - The discussion turns to the importance of starting a brand with a strong performance side. ​7:04 - Tips and insights are shared on how to analyze data and make cost-effective decisions. ​9:02 - The team plans to focus on cost caps and efficient spending to avoid wasting money. ​11:02 - The importance of server-side tracking and data analysis is discussed. ​14:03 - The team shares plans to improve the brand's creative assets and tighten up design principles. ​17:01 - A strong focus on customer service and automation is considered essential for growth. ​20:02 - The team discusses the use of AI in automating processes and improving efficiencies. ​20:23 - Implementing server-side tracking for more accurate measurement. ​22:05 - The team emphasizes the importance of customer service and automation for a seamless customer experience. ​24:00 - Discussing the limitations of email and SMS marketing and the potential benefits of push notifications. ​28:09 - Integrating Power store and utilizing its customizable features. ​34:17 - Discussing the benefits of having an app for better customer engagement and increased customer lifetime value. ​38:10 - Excitement about working closer with SAS tools and partners. ​40:35 - Achieving better efficiency and cost-effectiveness in advertising through testing and optimization. ​41:51 - Implementing A/B testing on checkout pages and utilizing tools like Gorgeous and Reviews.io for enhanced customer experience. Sponsored by: 🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks! Sign up get up to 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to: 🔗 https://tapcart.com/ChewOnThis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

This bonus episode discusses Black Friday and the strategies that businesses should consider in order to optimize their sales. The speaker highlights the importance of catering to both existing and new customers, being intentional in marketing efforts, and ensuring profitability on the first order. Additionally, the episode emphasizes the need to stay updated on trends and consumer behavior, leverage budgets effectively, and position the brand as a valuable choice for customers during the holiday season. It also suggests offering exclusive and new products to excite customers, balancing aggressive marketing with inventory management, and focusing on actual product value rather than gimmicky gifts. The episode concludes by stressing the significance of being on customers' shopping lists and utilizing retargeting campaigns to drive sales. Overall, the podcast provides valuable insights and practical advice for businesses preparing for Black Friday. Highlights: ​0:23 - "I think you really have to cater to whether it's your retention pool so existing customers or new customers." ​1:01 - "But this year I think we have to be intentional." ​3:14 - "The only way I'll let that continue to run is because they're profitable on the first order." ​4:05 - "There was another one that was very interesting to me just as a marketer and what the strategy goes into." ​8:00 - "71% of people who said they have a budget for Black Friday." ​11:02 - "Make sure that we're on that list." ​16:04 - "This is the first time in four years for obvi." ​20:54 - "Replacing gifts with actual product value." y are not worried about offering discounts on subscriptions. ​27:32 - The importance of profiting on the first order and subscription sales. ​29:00 - They mention having a community and content machine in-house for effective marketing. ​30:23 - The significance of being on customers' shopping lists and utilizing retargeting campaigns. ​35:01 - The importance of not offering one-time gifts and focusing on products that improve customers' lifestyles. ​37:04 - Using Melio for finance and capital management. ​42:09 - The benefits of delegating tasks and allowing team members to learn and grow. ​45:23 - The importance of staying intentional and understanding that things may get off-brand during Black Friday. ​ Sponsored by: 🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks! Sign up get up to 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to: 🔗 https://tapcart.com/ChewOnThis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

Download our app to keep with us ( Created by Tapcart ) https://chewonthis.io/app

In this episode, we are introduced to Eric Netsch, who discusses Tapcart and its impact on the commerce landscape. Tapcart is a platform that focuses on creating retention and conversion strategies for brands. They primarily target enterprise-level merchants, aiming to increase customer loyalty and lifetime value. Netsch highlights the importance of mobile web and mobile experiences in e-commerce, emphasizing the need to cater to that audience. He explains how Tapcart provides incremental value beyond Facebook and other channels, allowing merchants to understand the effectiveness of their app. Additionally, Netsch mentions that building an app with Tapcart doesn't require extensive development knowledge. Overall, Tapcart offers features that benefit both consumers and brands, making it a valuable tool in the commerce industry. ​Tapcart is a platform that focuses on creating retention and conversion strategies for brands. They primarily target enterprise-level merchants, aiming to increase customer loyalty and lifetime value. Netsch highlights the importance of mobile web and mobile experiences in e-commerce, emphasizing the need to cater to that audience. He explains how Tapcart provides incremental value beyond Facebook and other channels, allowing merchants to understand the effectiveness of their app. Additionally, Netsch mentions that building an app with Tapcart doesn't require extensive development knowledge. Overall, Tapcart offers features that benefit both consumers and brands, making it a valuable tool in the commerce industry.​

0:14 - Cultivating our community is a key focus for us. ​1:11 - We are joined by Eric Netsch to talk about Tapcart. ​1:41 - Tapcart focuses on creating a retention and conversion strategy for brands. ​2:03 - Tapcart primarily targets enterprise-level merchants. ​4:03 - Mobile web and mobile experiences are crucial for e-commerce. ​5:06 - Tapcart helps increase customer loyalty and lifetime value. ​6:08 - Tapcart provides incremental value beyond Facebook and other channels. ​11:03 - Tapcart helps merchants understand the effectiveness of their app. ​20:09 - Building an app with Tapcart doesn't require extensive development knowledge. ​22:17 - Tapcart offers features that benefit both consumers and brands. ​27:05 - Eric Netsch discusses the use of push notifications to send motivational messages to customers. ​27:55 - Chubby's uses jokes in their push notifications to engage customers. ​28:35 - Tapcart is a new messaging platform for brands. ​29:05 - Tapcart allows merchants to send push notifications every hour if desired. ​31:00 - Eric Netsch emphasizes the value of using Tapcart over paid channels like SMS. ​32:03 - Tapcart provides free access to customers, making it an attractive option. ​33:08 - Tapcart offers a fully native and fast checkout experience with Apple Pay. ​35:10 - Push notifications have low opt-out rates and deliver a two-for-one benefit. ​43:59 - Tapcart recommends using their developer tools to create unique experiences for customers. ​45:09 - Building a strong community of loyal customers is important for e-commerce brands. ​53:02 - Tapcart provides tools for merchants to track and optimize their ad campaigns. ​ ​I Sponsored by: 🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks! Sign up get up to 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to: 🔗 https://tapcart.com/ChewOnThis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

From Michelin star restaurants to founding Stuffed Puffs, Michael Tierney has had a diverse career in the food industry. He emphasizes the importance of pushing boundaries and learning from failure. Building relationships, focusing on product innovation, and leveraging social media for marketing are crucial for success.

0:16 - Michael Tierney shares his perspective on the importance of not taking unnecessary risks in business. ​1:11 - Tierney discusses his background in the restaurant industry before starting Stuffed Puffs. ​2:09 - The significance of bringing innovation from food to retail is highlighted. ​3:00 - Tierney talks about the value of building relationships with retailers to drive growth. ​5:05 - The marketing strategies used by Stuffed Puffs are revealed, including social media, search, and influencers. ​8:15 - Tierney shares his thoughts on the importance of standing out in a crowded market. ​9:27 - The benefits of prioritizing retail partnerships over direct-to-consumer sales are discussed. ​11:09 - The story behind the creation of Stuffed Puffs is shared, including the initial idea and product development process. ​15:07 - Tierney emphasizes the importance of having a good product as the foundation of a successful brand. ​17:00 - The process of product improvement and innovation at Stuffed Puffs is explained. ​25:33 - Michael Tierney emphasizes the importance of focusing on a few key things at a time and solving them before moving on to the next challenge in business. ​26:00 - The key hires at the beginning of a business are different from the hires as the business grows, and it is important to find the right people who can adapt to the changing needs of the company. ​31:34 - Stuffed Puffs leverages social media, influencers, and search to market its products and create a strong presence in the industry. ​34:14 - Stuffed Puffs aims to create a community around its brand and engage with consumers through platforms like apps to offer a more immersive experience. ​37:29 - Stuffed Puffs advises new brands entering the retail market to focus on building strong relationships with retailers and understanding how to respond to consumer demands. ​41:05 - Learning from mistakes and being able to pivot and recover quickly is essential in the food industry. ​44:12 - Stuffed Puffs emphasizes the importance of pricing and product quality in attracting consumers. ​45:02 - Stuffed Puffs plans to continue growing and expanding its products into different seasons and occasions, such as Halloween and Easter. ​47:01 - Discipline, adaptability, and staying several steps ahead are key characteristics of successful entrepreneurs in the food industry.

Highlights 🌟 Michael Tierney’s background in food and culinary arts led him to venture into retail with Stuffed Puffs, revolutionizing marshmallows. 🏭 Building their own manufacturing facility and owning the intellectual property behind their unique product propelled Stuffed Puffs’ growth. 🛍️ Retail relationships and effective shopper marketing played a key role in Stuffed Puffs’ success, maximizing exposure and driving growth. 💪 The importance of a great product cannot be overstated, and continuous innovation and refinement are necessary for staying competitive. 🚀 Michael Tierney emphasizes the need for agility, adaptive decision-making, and a focus on both packaging and pricing to stand out in a saturated market. Sponsored by: 🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks! Sign up get up to 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to: 🔗 https://tapcart.com/ChewOnThis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

🎯 Josh Snow, founder of Snow Teeth Whitening, discusses his entrepreneurial journey and the challenges he faced in building his brand. Highlights Josh Snow started as a website builder and later sold a successful digital agency before starting Snow Teeth Whitening. He emphasizes the importance of sales channel diversification, geo diversification, and product diversification in building a successful brand. Josh believes in the power of partnerships and collaboration, and he actively seeks out partnerships with other brands to expand his product offerings and distribution channels. He highlights the significance of building brand equity and positioning in order to attract potential buyers or investors. While Josh recognizes the appeal of creator-led brands, he also cautions against following trends blindly and emphasizes the importance of genuine businesses and monetizing influence wisely. Sponsored by: 🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks! Sign up get up to 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to: 🔗 https://tapcart.com/ChewOnThis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc Sponsored by: 🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks! Sign up get up to 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to: 🔗 https://tapcart.com/ChewOnThis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

Ned from EndRock Software shares his experience with CRO and the value of working with the right agency. Highlights * 📈 Metrics are key: Start conversations with data and focus on the metrics that are lagging or declining. * 📊 Test strategically: Instead of completely overhauling a landing page, focus on specific elements such as navigation or conversion points. * 📱 Site speed matters (but not always): Slow load times for images on a homepage may have little impact on conversion rate, while latency in the checkout process can greatly impact conversions. * 💡 Ideation should be data-centric: Generate ideas based on specific metrics and pain points, and back them up with data and customer feedback. * 💪 Celebrate progress: Implement the “endowed progress effect” by highlighting benefits and taking away perceived gains to enhance the subscription experience. Sponsored by: 🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks! Sign up get up to 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to: 🔗 https://tapcart.com/ChewOnThis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

The healing company is focused on the wellness space and aims to bring together a community of brands and founders to improve people’s lives. CEO Simon Belsham emphasizes the importance of patience, building a great team, and having a vision. He also highlights the value of transparency and the need to prioritize self-care.Highlights💼 The healing company aims to bring together wellness brands and founders to make a positive impact on people’s lives.⌛ Patience is key; young people should avoid impatience and strive for long-term success.🤝 Building a great team is crucial for success, and it’s important to choose team members who align with the company’s vision and values.🌟 Transparency is essential for building trust with team members and customers.💪 Taking care of your own well-being, including sleep, exercise, and a balanced lifestyle, is crucial for being an effective leader.

Sponsored by: 🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks! Sign up get up to 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to: 🔗 https://tapcart.com/ChewOnThis Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

How this cookware brand Dominated with Cooking Influencers with Jason Panzer of Hexclad
Jason Panzer, President of Hexclad, shares the story of their successful cookware brand and the deal they made with celebrity chef Gordon Ramsay.
Highlights
* 🔍 Hexclad started as a cookware brand after pivoting from their initial business idea and has grown into a successful direct-to-consumer (D2C) brand.
* 🤝 Hexclad approached Gordon Ramsay through DMs, and after a nine-month process, secured him as a brand ambassador.
* 📈 Hexclad’s profitable business story helped convince Gordon Ramsay’s team to sign the deal.
* 🍳 Hexclad’s visually appealing product has helped the brand gain recognition on social media and among cooking influencers.
* 💼 Jason Panzer’s background in finance and deal-making has contributed to Hexclad’s success.
hexclad.com
Jason Panzer - https://twitter.com/jasonpanzer
Sponsored by: 🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks! Sign up get up to 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to: 🔗 https://tapcart.com/ChewOnThis

🌟 Insense - Insense is the all-in-one platform for UGC creatives sourcing, organic posting, and influencer whitelisting on Meta and TikTok Spark Ads - trusted by 1,400+ eComm brands and growth agencies. Our global community of 20,000+ vetted creators delivers cost-effective mobile-first creatives in just 5-15 business days. Sign up using the link to get $200 for your first UGC campaign!🔗 https://insense.pro/dtc/obvi?utm_campaign=obvi&utm_source=maypodcast1
Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/
Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

Nik Sharma, known as the D2C guy, has built three service-based companies that lead some of the largest brands in the industry, including Hint water, Feastables, Judy, Bacardi, and Caraway.
Sharma discusses his experiences with high-level brands and how they are breaking out of their reliance on platforms like Facebook and Instagram. Sharma suggests that brands should focus on testing TikTok, TV, and sponsored editorial content to gain a secondary presence and build trust with customers.
He emphasizes the importance of having a good product, creating content, and distributing it. Sharma believes that if someone is unable to scale, it is likely due to a deficiency in one of these three areas. Sharma also talks about his personal experiences with starting Sharma Brands and how it evolved into a consulting firm. He advises entrepreneurs to stay focused on their goals and remain consistent in their efforts.
Highlights Diversification of marketing channels for D2C beyond social media (💼) Testing and investment in TV commercials and CTV for long-lasting secondary presence (📺) Working with consultants to learn about testing, resource & cost lift for TV and making informed decisions (🎓) Collaboration with creators and publishers to drive customer acquisition (🤝) Start with Facebook to test and validate content, then lift to other channels like TV (💻)

Sponsored by: 🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks! Sign up get up to 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to: 🔗 https://tapcart.com/ChewOnThis

🌟 Insense - Insense is the all-in-one platform for UGC creatives sourcing, organic posting, and influencer whitelisting on Meta and TikTok Spark Ads - trusted by 1,400+ eComm brands and growth agencies. Our global community of 20,000+ vetted creators delivers cost-effective mobile-first creatives in just 5-15 business days. Sign up using the link to get $200 for your first UGC campaign!🔗 https://insense.pro/dtc/obvi?utm_campaign=obvi&utm_source=maypodcast1
Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/
Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

Alex Beller is the co-founder and President at Postscript, an SMS marketing platform for growing Shopify businesses. Brooklinen, Kopari, Native, and Fanjoy rely on Postscript for hyper-segmented campaigns and texting with customers. Forbes named his company a Next Billion Dollar Startup in 2021 and has raised more than $106M from top investors like Dick Costolo’s venture firm 01 Advisors, Twilio Ventures, Expanding Capital, m]x[v Capital, Greylock, Accomplice, Elephant, and OpenView. He was previously a Director of Business Development at StackCommerce.

Sponsored by: 🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks! Sign up get up to 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to: 🔗 https://tapcart.com/ChewOnThis

🌟 Insense - Insense is the all-in-one platform for UGC creatives sourcing, organic posting, and influencer whitelisting on Meta and TikTok Spark Ads - trusted by 1,400+ eComm brands and growth agencies. Our global community of 20,000+ vetted creators delivers cost-effective mobile-first creatives in just 5-15 business days. Sign up using the link to get $200 for your first UGC campaign!🔗 https://insense.pro/dtc/obvi?utm_campaign=obvi&utm_source=maypodcast1 Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

💰 Intelligems - The Ultimate Profit Optimization Tool🔗 https://www.intelligems.io/

In this episode of Chew on CRO, part of the Intelligems series, Ash and Drew sit down with Dave, the President of Bambu Earth, to discuss conversion rate optimization (CRO) and how it ties into their marketing strategies, specifically using cost caps. Dave shares his philosophy on maximizing revenue per session and how focusing on efficiency can lead to significant volume growth. They discuss the importance of testing and implementing CRO strategies to improve efficiency and increase volume, with a focus on surprising customers with free shipping to increase AOV. They also discuss the benefits of subscription models and memberships, emphasizing how these recurring revenue streams can stabilize business and enhance customer lifetime value (LTV). Dave stresses the importance of understanding unit economics and identifying natural affinities within the customer base to optimize offers and increase profit.

🎯 Maximizing Revenue Per Session: Dave emphasizes the importance of converting CPMs into margin per thousand (profit per thousand), effectively turning ad impressions into profitable transactions.

💰 The Power of Cost Caps: Cost caps offer both downside protection and upside potential. They enable brands to control efficiency while allowing volume to fluctuate based on performance.

🎁 Surprise Free Shipping: This strategy leverages price sensitivity in new customers by offering unexpected free shipping, boosting conversion rates and reducing cart abandonment.

🤝 Win-Win Offers: Dave encourages crafting offers that benefit both customers and the business. For example, including a free gift with a higher-value bundle can increase AOV without negatively impacting conversion rates.

🚀 Optimizing for LTV: Dave advocates for testing and implementing subscription models and memberships to increase customer lifetime value, stabilizing revenue and creating a more predictable business model.

0:00 - Intro.

​2:15 - Improving CRO to increase spend and volume.

​5:01 - Optimizing CPM and variable RPM.​

7:00 - Efficiency, margin, and volume in advertising.​

10:06 - Manual bids and cost caps for downside protection and efficiency control.

​14:05 - Adjusting cost caps based on performance.

​18:05 - Increasing margin per session by offering discounts strategically.

​20:01 - New customers vs repeat customers.

​27:49 - Value of annual ARR for companies.​

28:22 - Strategies for A/B testing and behavior retention.​

29:07 - Increasing revenue through product subscription.​

30:03 - Managing shipping costs and packaging efficiency.​

31:25 - Membership model for recurring revenue.

​33:00 - Impact of subscriptions on customer LTV.​

34:39 - Stabilizing revenue through subscriptions and memberships.​

36:02 - Impact of discounts on customer LTV.​

37:38 - Balancing conversion rate, AOV, and margin in offers.​

41:08 - Personalized content for better performance.

​42:01 - Leveraging quizzes for personalization and guiding customers to the right products.​

46:06 - Branching logic in quizzes to tailor product recommendations.

52:47 - Final chew. Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc

Ryan Babenzien, the Founder of Jolie Skin and Greats
Twitter: https://twitter.com/ryanbbabenzien
Jolie Skin Co - https://jolieskinco.com/
Babenzien began his career managing clients at ICM Partners. Towards the end of the 1990s, he began consulting with fashion companies, including Eckō Unltd. and Mecca. He later worked for Puma, eventually landing with K-Swiss. Babenzien served as the director of lifestyle and entertainment marketing for that company, and then the Global Director ofEntertainment Marketing. Babenzien became the CEO of Boast in 2010, re-establishing the retail brand that had been founded in 1973. Babenzien worked with Andy Spade to revive the company, and began showing collections for both men and women in advance of the company’s 40th anniversary. In 2013 Babenzien founded the online footwear company Greats Brand with Jon Buscemi.
Twitter: https://twitter.com/ryanbbabenzien
Jolie Skin Co - https://jolieskinco.com
Sponsored by:
🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks! Sign up get up to 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to:
🔗 https://tapcart.com/ChewOnThis

🌟 Insense - Insense is the all-in-one platform for UGC creatives sourcing, organic posting, and influencer whitelisting on Meta and TikTok Spark Ads - trusted by 1,400+ eComm brands and growth agencies. Our global community of 20,000+ vetted creators delivers cost-effective mobile-first creatives in just 5-15 business days. Sign up using the link to get $200 for your first UGC campaign!🔗 https://insense.pro/dtc/obvi?utm_campaign=obvi&utm_source=maypodcast1
Follow us, subscribe to our newsletter, and to see our exclusive merch check out
https://chewonthis.io/

Ron Shah - https://twitter.com/obviceo
Ash Melwani - https://twitter.com/ashvinmelwani
Chew On This - https://twitter.com/chewonthisdtc

Lot of things have been happening, banks failing, recession, interest rates rising, lower discretionary spend....

What can you focus on? during this time? We lay it all out for you on this season finale!

Sign up for our FREE newsletter... The newsletter that takes the guesswork out of building and scaling a D2C brand 🔗 https://www.subscribe.chewonthis.io/subscribe

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💵 Plastiq gives you instant access to the working capital you need to grow your business through your business credit cards and short-term financing. Promo: Receive a $50 (USD) gift card when you make $10,000 in credit card payments in your first 30 days with Plastiq. Rewards terms and conditions do apply. 🔗 https://bit.ly/plastiqoffer 

✉️ - Postcards are back and Postpilot makes it easy for you to get into your customer's mailbox with their whiteglove service backed with data that's proving to show 1000%+ ROIs for brands. IF you mention Chew On This, they'll run a full test for you for FREE. 🔗 https://bit.ly/postpilotoffer 

💳 Parker - The Only Card Made for DTC brands to help your business achieve Net 60 without a fee. Headover to https://bit.ly/parkercard and mention Chew on this and they will offer a $3,000 bonus when you spend your first $50,000 of ad spend within 30 days of signing up! 🔗 https://bit.ly/parkercard 

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Ron Shah - https://twitter.com/obviceo 

Ash Melwani - https://twitter.com/ashvinmelwani 

Chew On This - https://twitter.com/chewonthisdtc

Retail vs DTC - Should Brands Be Focusing on getting in Retail? The answer lies in the question. If you can focus and you’re a ‘brand’ not a product or concept, then yes, getting into retail makes sense.

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🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks! 

Sign up get 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to: 🔗 https://tapcart.com/ChewOnThis 

💵 Plastiq gives you instant access to the working capital you need to grow your business through your business credit cards and short-term financing. Promo: Receive a $50 (USD) gift card when you make $10,000 in credit card payments in your first 30 days with Plastiq. Rewards terms and conditions do apply. 🔗 https://bit.ly/plastiqoffer 

✉️ - Postcards are back and Postpilot makes it easy for you to get into your customer's mailbox with their whiteglove service backed with data that's proving to show 1000%+ ROIs for brands. IF you mention Chew On This, they'll run a full test for you for FREE. 🔗 https://bit.ly/postpilotoffer 

💳 Parker - The Only Card Made for DTC brands to help your business achieve Net 60 without a fee. Headover to https://bit.ly/parkercard and mention Chew on this and they will offer a $3,000 bonus when you spend your first $50,000 of ad spend within 30 days of signing up! 🔗 https://bit.ly/parkercard 

Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ 

Ron Shah - https://twitter.com/obviceo 

Ash Melwani - https://twitter.com/ashvinmelwani 

Chew On This - https://twitter.com/chewonthisdtc

We often get a lot of mixed commentary around I love your brand and wow I love how much you guys have grown. This crossroads brings us to Branding vs. Marketing and why Branding is still one of the leading levers  w/ Ankit http://www.instagram.com/kreatekit

Sponsored by: 

🛒 Tapcart will instantly turn your Shopify store into an epic mobile app, no coding required and get up and running in less than 2 weeks! 

Sign up get 2 months free - Tapcart's best Offer, Ever. To Sign up for this offer head over to: 🔗 https://tapcart.com/ChewOnThis 

💵 Plastiq gives you instant access to the working capital you need to grow your business through your business credit cards and short-term financing. Promo: Receive a $50 (USD) gift card when you make $10,000 in credit card payments in your first 30 days with Plastiq. Rewards terms and conditions do apply. 🔗 https://bit.ly/plastiqoffer 

✉️ - Postcards are back and Postpilot makes it easy for you to get into your customer's mailbox with their whiteglove service backed with data that's proving to show 1000%+ ROIs for brands. IF you mention Chew On This, they'll run a full test for you for FREE. 🔗 https://bit.ly/postpilotoffer 

💳 Parker - The Only Card Made for DTC brands to help your business achieve Net 60 without a fee. Headover to https://bit.ly/parkercard and mention Chew on this and they will offer a $3,000 bonus when you spend your first $50,000 of ad spend within 30 days of signing up! 🔗 https://bit.ly/parkercard 

Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ 

Ron Shah - https://twitter.com/obviceo 

Ash Melwani - https://twitter.com/ashvinmelwani 

Chew On This - https://twitter.com/chewonthisdtc