Business School for the Rehab Chiropractor – Details, episodes & analysis

In this episode, I share my journey from charging $60 a session to building a 7-figure, 100% cash-based practice—and the lessons I wish I knew sooner.

Along the way, I answer live student questions on pricing, insurance vs. cash, and how to decide whether to associate or open your own practice right out of school.

What You’ll Learn

- Why “the middle” is the most dangerous place in pricing.

- The real trade-offs of insurance vs. cash-based practice.

- How to know when you’ve outgrown your role as an associate.

- Why discounting backfires—and how to charge premium rates with integrity.

If you want to see the systems, structure, and partnership strategies we discussed in this episode brought to life, join us in person this September for our next live event.

Click here to apply for a guest pass for the next Rehab Chiro Mastermind Live on September 13–14 in Bridgewater, NJ.

Follow me on Instagram: @justinrabinowitz

Want more free resources? Download my Exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.

In this episode, Dr. Kaylie Wilcox—Managing Partner at Strive2Move—breaks down the Sell by Chat strategy on Instagram that helped scale the practice from $500K to $1M.

She covers exactly how to structure DMs, follow up, and book calls that convert into revenue—plus the tweaks that recently added an extra $7K in one week.

- The 3 directives for running DMs that actually book calls.

- Why you need 8+ exchanges before making the ask.

- The exact closing script we use—word for word.

- The role of emotional vs. strategic questions in building trust.

If you want to see the systems, structure, and partnership strategies we discussed in this episode brought to life, join us in person this September for our next live event.

Click here to apply for a guest pass for the next Rehab Chiro Mastermind Live on September 13–14 in Bridgewater, NJ.

Follow me on Instagram: @justinrabinowitz

Want more free resources?

Download my Exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.

Welcome to Business School For The Rehab Chiropractor where we talk about the lessons I’ve learned in scaling my cash based rehab chiro practice to 7 figures without personally treating a patient. Now, I help other rehab chiros do exactly the same.

Wanna grow your rehab chiropractic practice? Click here.

Watch now on YouTube → Click here to watch this episode

In this episode, you're getting a SPECIAL CLIP from our live event. 

It's a raw, heartfelt message about what real wealth actually means.

Spoiler: It’s not about a number in your bank account.

I share my personal stories, client transformations, and a letter to my children that brings it all home.

Whether you're in business, in school, or just trying to find your footing, this message is for you

Here’s what you’ll learn:

The difference between being rich and being wealthy

How to build wealth before the money shows up

Why "starting before you're ready" is the real shortcut

This episode isn’t just about business — it’s about identity, legacy, and courage.

Text it to someone who needs to hear it. DM Justin on Instagram with your thoughts. And if you’re ready to start living like you’re wealthy, this is your sign.

Want more free resources? Download our exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.

In this episode, I’m sharing the 7 biggest false beliefs I hear about money, pricing, and insurance — the same ones that keep most rehab providers stuck and undercharging.

From “my town is different” to “you need years of experience to charge more,” I break down the real reasons why these thoughts are holding you back — and what to do instead.

Here’s what you’ll learn:

• Why charging less doesn’t make you more “accessible”

• How affordability is often a mindset issue — not a pricing one

• Why selling in healthcare is not unethical (and may be your #1 skill)

• How to confidently raise your prices — no permission required

• The truth about scaling high-ticket services

Follow us on Instagram @justinrabinowitz 

Want more free value? Download our exclusive rehab chiro checklist for your roadmap to success

Mindset - one of my favorite talking points when it comes to being a rehab chiro practice owner.

It is part of the foundation for growing a successful business!

So in this episode, I share how I grew and evolved my mindset. (Which grew my business as a byproduct) 

Things like self-awareness, self-talk, and who you share your information with have a TREMENDOUS impact on your life. 

Even though they may sound like little things, if you don’t get these aspects of your mindset right then they’ll cascade and cause grander problems in your life and business. 

Be careful about who you share with.

Your situation never changes, you do.

And become aware of the things that you say out loud.

...

Follow us on Instagram @justinrabinowitz 

Want more free value? Download our exclusive rehab checklist for your roadmap to success

Not sure what types of ads to run—or how to tell if they’re actually working? 

You’re not alone. Many rehab chiros waste time and money on ad strategies that aren’t built to convert or scale.

In this episode, Justin sits down with the marketing team - Hannah and Kaylie - and they break down the core systems and tools behind running profitable digital ads for a rehab chiropractic practice—so you can stop guessing and start growing.

Whether you're behind the scenes or running the show, this episode is packed with practical takeaways you can apply to your next campaign.

Here’s what you’ll learn:

• What types of ads to start with to make money fast
• What the next level of digital marketing looks like for rehab chiros today
• How to hone in your marketing messaging to attract the right types of leads and prospects

Our live event is THIS WEEKEND - and it’s too late to join our team and 100+ of the world’s top rehab chiros in person in New Jersey 

DM us on Instagram @justinrabinowitz to find out how to attend

Want more free value? Download our exclusive rehab checklist for your roadmap to success

Click here to watch on Youtube!

In this episode, I’m sharing the real story of what it looked like to grow a business while raising a young family — and why I believe you don’t have to choose one over the other.

From 4am mornings to hiring before I was "ready," I walk through the rhythms, decisions, and mindset shifts that helped me integrate both worlds without burning out.

If you're a parent, a business owner (or both), this one's for you.

Here's what you'll learn:

Why the myth of “balance” keeps entrepreneurs stuck-How integration creates clarity and freedom

My exact daily routine as a parent and CEO

The decisions I made early that bought back time

What I’d tell my younger self about fatherhood and business

And more

Want to come as a guest to our Live Event on June 7-8? It's not too late... Click here to apply and we'll get in touch ASAP 

Click here to watch this week's episode on Youtube! 

Your patients aren’t broke—they’re scared.

In this episode, we break down the REAL reasons people hesitate to commit to care plans in a shaky economy—and exactly what to do about it.

You’ll learn the 3 patient personas that show up during economic uncertainty (including The Freezer and The Worrier)

Why your usual sales approach might be backfiring

And the simple leadership shifts that can help you convert with confidence.

Plus, I walk you through a recession-savvy care plan close you can start using today.

If you’re tired of seeing people say “I’ll think about it”... this episode is for you.

Guest passes are STILL available (but limited) for our next Rehab Chiro Mastermind LIVE event on June 7-8.

Click here to apply 

Want more resources? Get our free guide - the Rehab Chiro's Checklist – your step-by-step roadmap to a thriving practice.

Want to build a practice where people don’t just get treated—but get transformed?

In today’s episode, we dive deep into what it truly takes to build an organization that transforms people from the inside out. 

It’s not just about systems, skills, or SOPs—it’s about leadership.

We explore how to create a place where people walk in and leave better, more aligned, and more empowered than when they arrived.

We’ll walk you through how to build a mission-driven team, create a culture people believe in, and turn your practice into a place where both patients and staff leave better than they came.

Guest passes are still available (but limited) for our next Rehab Chiro Mastermind LIVE event on June 7-8.

Click here to apply 

Want more free resources? Download our exclusive Rehab Checklist – your step-by-step roadmap to a thriving practice.