Built to Scale | B2B SaaS Edition – Details, episodes & analysis

In episode 23, I sat down with Jenifer Kern, CMO at Qu, to discuss Zoom Fatigue, the challenges of leading a remote team during a pandemic and how to sustain company culture in a post COVID world.

In episode 22, I sat down with Shiv Narayanan, Founder and CEO of How To SaaS (former CMO of Wild Apricot).

In this podcast session, I spoke with Peter Gillett, a serial entrepreneur who is currently the CEO of both Zuant, a mobile lead capture platform and Marketpoint Recall, a global recall and crisis management company.

For those who may not be familiar with Peter, he has been a pioneer in database marketing since the 1970s and created the world’s first web-based CRM system funded by Lucent Technologies in the 1990s. Currently, he spends most of his time driving product development and client roll-outs of Zuant’s award-winning mobile lead capture app across US corporations including Tesla, Pirelli, McLaren, Verizon and others. 

With now over four decades of experience in marketing and sales, Peter is a highly sought-after thought leader on hot-button topics including mobile and GDPR. He also writes a regular monthly column series for Target Marketing Magazine called, Around the World, where he explores what’s new in marketing and sales from a global perspective by doing Q&As with digital innovators making an impact on the marketing and sales industry.

Peter is passionate about motorsport racing and tech innovation that enables highly visual, cost-effective versions of the ‘original databased marketing’ concept to be offered to top global companies.

Here are a few highlights from our discussion:

04:25 — How a busy CEO of 2 global tech companies starts his day, manages his time, and deals with overwhelm.

08:57 — Why Peter feels its crucial that product development stay in sync with marketing and sales.

10:43 — Peter’s take on the differences between the UK, European, and North American tech scene.

14:29 — Peter’s experience creating the world’s first web-based CRM system (pre-Salesforce) and how it led to founding Zuant.

28:00 — Why Peter feels tradeshows and events are back in fashion.

30:50 — Why Peter feels “simplicity and speed” sits at the core of scaling a tech business.

That’s it. That’s all.

Happy Holidays!

Show notes with links available here.

P.S. Please leave a review of the show on Apple Podcasts :) 🙏🏻

“I believe in the power of data to change decision-making and culture. It’s all about finding the signal in the noise.” — Raviv Turner

In this podcast session, I had the opportunity to speak with Raviv Turner, Co-Founder & CEO @CaliberMind.

For those who may not be familiar with Raviv, he and his all-star team at CaliberMind have built a leading Customer Data Platform designed specifically for the B2B Revenue Marketer with one aim in mind — to be THE “single source of truth” for marketing and sales teams that finally gives them the "superpowers" they need to grow revenue faster, together.

Raviv developed and mastered his data intelligence "superpowers" as a military intelligence officer and now, for the past decade, has been helping CMOs, and B2B marketers grow revenue using these honed data intelligence skills.

In 2017, Raviv was selected as one of the ‘Top Tech Leaders to Watch’ by Inc. magazine and is also a contributor to Forbes Tech Council. He is also a sought-after speaker at marketing conferences on the topics of marketing analytics, data intelligence and marketing AI,  including Dreamforce, MarTech Conference, and MarketingProfs B2B Forum.

Despite all that Raviv does, he still finds time to ‘give back’ as both a personal advisor to CMOs on the topic of marketing technology and data analytics strategy to help improve their revenue accountability and customer-centricity skills - and as an angel investor and mentor at well-known startup accelerator @Techstars.

Here are a few highlights from our discussion:

03:42 — How a former Israeli Intelligence Officer found himself in Boulder, Colorado running CaliberMind - a leading B2B Customer Data Platform for Revenue Marketers.

07:10 — 3 reasons why Boulder, Colorado has such a strong tech community and culture.

10:43 — Empathy: why it's a personality trait all good product managers must possess.

14:20 — #MarTechPorn: What it is and how it

“For fast-growing companies, marketing powered by storytelling is a recipe for marketing success.” — Mark Evans

In this podcast session, I had the opportunity to speak with Mark Evans about brand storytelling, which is the topic of his latest book Marketing Spark. Specifically, how marketers and business leaders can ignite their marketing by embracing the power of storytelling to produce better results.

For those not familiar with Mark, he is a marketing consultant, entrepreneur, and writer who has been telling stories for more than 25 years. He makes marketing work for fast-growing companies...and for companies that are looking to grow faster. Mark has helped more than 100 companies with marketing that accelerated their growth.

Before starting his business, ME Consulting, in 2008, Mark was an award-winning technology journalist with the National Post, Globe & Mail, Bloomberg News and South China Post. At the height of the dot-com boom (in hindsight, not the best timing!), he co-founded a startup, Blanketware, that plunged Mark head-first into the world of entrepreneurship. With a passion and fascination for startups, Mark went on to work for three of them: b5media, PlanetEye and Sysomos.

Mark writes a blog (www.markevans.ca/blog) about marketing and produces one of Canada’s most popular newsletters for entrepreneurs and marketers. He speaks frequently and offers workshops about marketing strategy, messaging and storytelling.

When Mark manages to tear himself away from the keyboard, he is an avid ice hockey and tennis player, craft beer aficionado and intrepid traveller. Mark, his wife, Pamela, their three children and their dog Max, live in Toronto, Canada.

Enjoy!

• Connect with Mark on LinkedIn | Twitter | Facebook
• Mark Evan’s Website
• Significant Objects experiment

• [VIDEO] The magical science of storytelling | David JP Phillips | TEDxStockholm
• [INFOGRAPHIC] The 2018 state of attention

• [BOOK] Marketing Spark: How Entrepreneurs Can Ignite Their Marketing and Embrace the Power of Brand Storytelling (Amazon.ca 2018)
• [BOOK] Marketing Spark: How Entrepreneurs Can Ignite Their Marketing and Embrace the Power of Br

In this podcast session, I had the opportunity to speak with Magnus Unemyr on the topic of Artificial Intelligence. Specifically, how marketers and business leaders can begin harnessing its power to produce better results.

For those not familiar with Magnus, he is a renowned author, global speaker and thought-leader in the field of marketing automation, with a particular focus on advanced integration, marketing with artificial intelligence, and how data and insights from Internet-connected devices can drive marketing automation logic.

Magnus has spent the past 20+ years in the global software industry, focusing on marketing the Internet-of-Things technology in the semiconductor chip industry. He also co-founded an international software company that built and maintained a distributor network in 50 countries. He now concentrates his efforts on helping companies advance and grow their business by sharing his knowledge as an independent consultant.

Magnus has published many popular books on Internet marketing, Marketing Automation, Entrepreneurship, Internet-of-Things and Artificial intelligence. His latest book, released in 2018, is entitled ‘Data-Driven Marketing with Artificial Intelligence: Harness the Power of Predictive Marketing and Machine Learning.’

Magnus currently resides in Sweden and is a sought-after speaker for seminars and conferences in Japan, South Korea, Taiwan, throughout Europe and the USA. 

He’s also the founder and author of the blog www.unemyr.com/blog a leading source for marketing automation and AI.

Enjoy!

• Connect with Magnus Unemyr on LinkedIn
• Magnus Unemyr’s Website
• DeepMind
• [VIDEO] Joe Rogan Experience #1169 - Elon Musk
• [APPLE PODCASTS] The Joe Rogan Experience #1169 - Elon Musk
• [ARTICLE] Twitter taught Microsoft’s AI chatbot to be a racist a**hole in less than a day

• [BOOK] Data-Driven Marketing with Artificial Intelligence By Magnus Unemyr (Jun 2018)
• [DOCUMENTARY] Do You Trust This Computer? (Aug 2018)
• [PDF] Kurzweil, Ray - Singularity Is Near, The (hardback ed) [v1.3]

In this podcast session, I had the opportunity to speak again with Debbie Qaqish who is the Principal and Chief Strategy Officer of The Pedowitz Group – a Revenue Marketing™ firm that helps B2B companies and their marketing leaders transform marketing from a cost centre to a revenue centre.

In it, we discussed the topic of marketing enablement, which is an emerging marketing function. Specifically, we consider what it is and how it could help B2B companies align marketing and sales to drive revenue growth.

For those not familiar with Debbie, she is a nationally recognized thought leader, innovator and speaker on the topic of Revenue Marketing with more than 30 years of experience applying strategy, technology and process to help B2B companies drive revenue growth.

She is also the author of the award-winning book – “Rise of the Revenue Marketer,” Chancellor of Revenue Marketing University, and host of Revenue Marketer Radio (WRMR). Debbie has been at the forefront of the marketing automation phenomenon, first as a beneficiary, and now as an advocate and expert. Having coined the term “Revenue Marketer” in 2010, Debbie is considered, by many, to be the “original” revenue marketer.

Debbie is also a Ph.D. candidate, and her dissertation topic is on how the CMO adopts financial accountability in an e-marketing environment.

Enjoy!

• Connect with Debbie on LinkedIn
• About Debbie Qaqish
• The Pedowitz Group
• [ARTICLE] What Is Marketing Enablement and Why Do You Need It? — By Debbie Qaqish
• [VIDEO] Thomas Barta — Keynote: The 12 Powers of a Marketing Leader (2017)
• [ARTICLE] Marketing Technology Landscape Supergraphic (2018): Martech 5000 (actually 6,829) — By Scott Brinker
• [ARTICLE] The New Customer Journey Maze: 5 Implications For Marketers — By Kimberly A. Whitler

[BOOK] Rise of the Revenue Marketer

• Thomas Barta, Author: The 12 Powers of a Marketing Leader
• Alex Simoes, Senior Director of Customer E

In this podcast session, I had a fascinating conversation with Stephen Ghigliotty, Director of Curriculum Development at the Canadian Marketing Association.

During the episode, Stephen and I discuss his unconventional career path as well as the details of the upcoming launch of Canada’s first-ever Chartered Marketer designation program offered by the Canadian Marketing Association.

Personally, I believe this type of program is a significant advancement for Canada’s marketing profession and will play an important role for years to come in helping future chartered marketers assert marketing’s overall contribution to both the C-Suite and business.

For those not familiar with Stephen, he grew up on the Jersey Shore long before Snooki and her clan made it iconic. In the late 80’s he graduated from Culinary school, serving Julia Child dinner on campus during graduation week and then became an acclaimed pastry chef, with original recipes featured in the New York Times Magazine.

After working at Accenture for 5 years, he immigrated to Canada in 1999 where he spent the next 15+ years in various senior marketing and sales roles including becoming the Director of Interactive for Canada at Saatchi & Saatchi where he managed the online marketing of brands such as Toyota, Maple Leaf Foods and many others.

In 2014, he began guest lecturing at the University of Toronto and eventually developed a three-course certificate program that is still offered called “Multimedia Storytelling and Content Marketing.”

Currently, he and his team are creating a two-year online program for the Chartered Marketer professional designation from the Canadian Marketing Association, the largest and most respected such organization in the nation.

Enjoy!

• Connect with Stephen on Twitter | LinkedIn
• The Canadian Marketing Association
• The Canadian Marketing Association (YouTube)
• Chartered Marketer Program
• Canadian marketers welcome first-ever professional designation program

In this podcast session, I sat down with friend and serial tech entrepreneur Dmitry Buterin. Dmitry is the founder of three multi-million dollar businesses, including Wild Apricot — a leading membership management software company that he grew from 0 to $10M before it was acquired in late 2017 by Personify.

He’s also an angel investor and advisor to several tech and blockchain businesses one being BlockGeeks - a top online resource for anyone who’s interested in learning how to become a world-class Blockchain developer.

Dmitry also happens to be the proud father of Vitalik Buterin who is the creator of Ethereum, which - as of this writing - had a market cap of $46 billion, making it the second most valuable crypto network next to Bitcoin.

Whenever we meet our conversations tend to cover “a lot of ground” and this one was no exception. During the session, we covered a variety of topics including sabbaticals, personal growth, parenting, entrepreneurship, business culture and leadership, and even blockchain.

Enjoy!

• Dmitry’s Personal Website
• Connect with Dmitry on Twitter | LinkedIn
• Wild Apricot
• [ARTICLE] From the Chief Apricot: I Am Moving on from Wild Apricot
• [OFFICIAL ANNOUNCEMENT] Personify Acquires Wild Apricot
• Brave Mind
• Noting Meditation
• Entrepreneurs’ Organization (EO)
• Toastmasters
• Ethereum

In this podcast session, I had the opportunity to speak with Debbie Qaqish who is the Principal and Chief Strategy Officer of The Pedowitz Group - a Revenue Marketing™ firm that helps B2B companies and their marketing leaders transform “marketing” from a cost centre to a revenue centre.

As a result, Debbie has become a nationally recognized thought leader, innovator and speaker on the topic of Revenue Marketing with more than 30 years of experience applying strategy, technology and process to help B2B companies drive revenue growth.

She is also the author of the award-winning book – “Rise of the Revenue Marketer,” Chancellor of Revenue Marketing University, and host of Revenue Marketer Radio (WRMR). Debbie has been at the forefront of the marketing automation phenomenon, first as a beneficiary, and now as an advocate and expert.

She is a frequent speaker and writer on topics related to Revenue Marketing transformation, leadership, change management, sales and marketing alignment, ROI, content, organization, talent and marketing operations.

In fact, having coined the term “Revenue Marketer” in 2011, Debbie is considered, by many, to be the “original” revenue marketer. Debbie is also a PhD candidate and her dissertation topic is on how the CMO adopts financial accountability in an e-marketing environment.

Enjoy!

• Connect with Debbie on LinkedIn
• About Debbie Qaqish
• The Pedowitz Group
• [BOOK] Rise of the Revenue Marketer
• The Rise of the Revenue Marketer (2011), Marketo Blog
• The CMO Survey (Duke University)
• [VIDEO] Thomas Barta — Keynote: The 12 Powers of a Marketing Leader (2017)

• Jeff Pedowitz, President & CEO of The Pedowitz Group