Built On Purpose – Details, episodes & analysis

What does it take to scale a company through explosive growth and build a culture where teams thrive without burning out?

Christopher Kautz, COO of Zogics, joins Max Hansen to share how he helped transform a fast-growing disinfectant and wellness brand into a lean, fully remote powerhouse. From tripling revenue during COVID to hiring top global talent, Christopher reveals the systems, mindset, and leadership habits that allow companies to grow without losing their soul.

💡 Key Takeaways from This Episode:

• The transition to remote work can enhance productivity and work-life balance.
• Cultural fit is crucial when building a successful team.
• Hiring the right talent, regardless of location, can significantly impact growth.
• Investing in employees leads to higher retention and satisfaction.
• Effective leadership requires understanding and addressing team dynamics.
• Navigating market changes requires adaptability and strategic planning.
• Building a strong company culture can thrive in a remote environment.
• Continuous improvement and curiosity are key to successful leadership.
• Overcoming challenges is part of the growth process.
• Maintaining strong relationships within leadership fosters trust and accountability.

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🔗 Connect with Christopher Kautz

• LinkedIn: https://www.linkedin.com/in/ckautz/ 
• Company (Zogics): https://zogics.com/ 

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📣 Connect with Max Hansen & Y Scouts Max Hansen’s LinkedIn: https://www.linkedin.com/in/maxhansen/ Max Hansen’s Instagram: https://www.instagram.com/mhansen44/ Y Scouts Instagram: https://www.instagram.com/yscouts Y Scouts Website: https://yscouts.com Listen now: https://www.youtube.com/watch?v=ZZas_N505DY 

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AI isn’t a magic fix—it’s a magnifier. In this episode of Built On Purpose, Max Hansen sits down with Jeff MacPherson to explore why AI often exposes broken systems instead of solving them, and how leaders can prepare their companies to scale the right way. Jeff shares lessons from losing his first startup in a Facebook lawsuit, building three tech companies from scratch, and helping CEOs map customer journeys, rebuild processes, and train AI on their unique strengths instead of generic tools. If you’re wondering how to bring AI into your business without creating chaos, this conversation is your roadmap.

💡 Key Takeaways from This Episode:

• The hidden chaos lurking beneath the surface of seemingly successful businesses
• Why AI adoption without process optimization leads to frustration and stalled growth
• How to identify and fix broken processes before implementing AI
• A practical roadmap for leveraging AI to strengthen your operations and create a competitive advantage

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🔗 Connect with Jeff MacPherson

🌐 Website: http://cloud37.ai/

 💼 LinkedIn: https://www.linkedin.com/in/jeffmacai/

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📣 Connect with Max Hansen & Y Scouts Max Hansen’s LinkedIn: https://www.linkedin.com/in/maxhansen/ Max Hansen’s Instagram: https://www.instagram.com/mhansen44/ Y Scouts Instagram: https://www.instagram.com/yscouts Y Scouts Website: https://yscouts.com Listen now: https://www.youtube.com/watch?v=8Q1Mxr_rBBs

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Is your hiring process stuck in the past? ⏳ Max Hansen dives into the death of job boards like CareerBuilder and Monster, and what this means for the future of executive hiring. Learn how to shift from outdated, high-volume strategies to high-trust, strategic approaches that attract top talent and ensure a better fit for your organization. Plus, discover the dangers of over-relying on assessments and AI in hiring, and how to use these tools effectively.

Watch this episode to revolutionize your talent acquisition strategy! Learn how to hire with clarity using Role Visioning — a proven framework that helps leaders define what success actually looks like in a role before they start recruiting. 👉 RoleVisioning.com Listen now on YouTube: https://www.youtube.com/watch?v=28BW-MPe1JY 

— 💡 What You’ll Learn:

✅ Talent acquisition strategies in the age of AI

✅ The pitfalls of job boards and alternative solutions

✅ Effective use of assessments in the hiring process

✅ Defining purpose in entrepreneurship and business

✅ Improving communication skills for personal and professional growth

✅ Role Visioning for clear role definition

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🌟 yscouts Company Links:

🌐 Website: https://yscouts.com/

💼 About Us: https://yscouts.com/about-us/

📊 Process Demo: https://yscouts.com/resources/

👥 Meet the Team: https://yscouts.com/meet-the-team/

📚 Free Book “Hiring on Purpose”: https://yscouts.com/hiring-on-purpose/

🎙️ Built on Purpose Podcast: https://yscouts.com/podcast/

📝 Blog: https://yscouts.com/blog/

📞 Contact: https://yscouts.com/contact/

👑 Max Hansen ( yscouts Founder):

👤 Profile: https://yscouts.com/max-hansen/

🔗 LinkedIn: https://www.linkedin.com/in/maxhansen

🏅 Forbes HR Council: https://councils.forbes.com/profile/Max-Hansen-CEO-Y-Scouts/9d4bcbb0-c76f-41b5-aafd-ba0e0e30fdf0

📷 Instagram: https://www.instagram.com/mhansen44/

📱 YScouts Social Media & Channels:

🔹 LinkedIn: https://www.linkedin.com/company/y-scouts

🔹 Instagram: https://instagram.com/yscouts/

🔹 Facebook: https://facebook.com/Yscouts/

🔹 X (Twitter): https://twitter.com/YScouts

🔹 YouTube: https://www.youtube.com/channel/UCtB6c3hqH5j8Ru6hPT7kr2A

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Unleash Your Inner Gumball: The Visionary Behind Gumball 3000!

Join Max Hansen, CEO of Y Scouts and two-time Gumball 3000 participant, as he sits down with the legendary Maximillion Cooper, the founder of Gumball 3000! In this episode of the Built On Purpose podcast, we dive deep into the evolution of Gumball 3000, from its humble beginnings as a wild road trip to its current status as a global lifestyle brand.

Maximillion shares the story of blending automotive culture, motorsports, fashion, music, and philanthropy to create an iconic brand recognized worldwide. Learn about the business strategies behind this multimillion-dollar enterprise, the incredible growth of the Gumball 3000 event, and what exciting plans lie ahead for the future.

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💡 Key Takeaways from This Episode:

- Gumball 3000 started as a road trip and evolved into a global lifestyle brand.

- It combines automotive culture with music, fashion, art, and philanthropy.

- The annual Gumball rally has become a mobile festival attracting hundreds of thousands of attendees.

- Maximillion Cooper's diverse background in action sports, fashion, and motorsports influenced the creation of the brand.

- Gumball 3000 has expanded into various product lines, including video games, toys, books, and apparel.

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🔗 Connect with Maximillion Cooper:

Official Website: https://www.gumball3000.com Instagram (Personal): https://www.instagram.com/mrmaxcooper Instagram (Gumball 3000): https://www.instagram.com/gumball3000 LinkedIn: https://www.linkedin.com/in/maximillioncooper Twitter/X (Gumball 3000): https://twitter.com/gumball3000 Facebook (Gumball 3000): https://www.facebook.com/gumball3000 YouTube (Gumball 3000): https://www.youtube.com/user/Gumball3000Rally

📣 Connect with Max Hansen & Y Scouts

Max Hansen’s LinkedIn: https://www.linkedin.com/in/maxhansen/ Max Hansen’s Instagram: https://www.instagram.com/mhansen44/ Y Scouts Instagram: https://www.instagram.com/yscouts Y Scouts Website: https://yscouts.com Listen now: https://www.youtube.com/watch?v=AfWKIoCTEzc 

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In this episode of the Built On Purpose Podcast, Max Hansen sits down with Kevin Rogers—former stand-up comic, direct response copywriting expert, and founder of CopyChief.com.

Kevin reveals why most leaders unintentionally repel great talent because their messaging is overcomplicated and robotic. He breaks down his powerful W.R.I.T.E. N.O.W. Framework to help leaders write clearly, communicate with purpose, and attract the right people.

You’ll also hear Kevin’s take on how AI can sharpen your message—but why human imperfection is what really connects.

💡 If you’re a founder, hiring leader, or freelance copywriter looking to lead with authenticity and write copy that resonates, this episode is a must-listen.

🎧 Listen now to learn: ✅ Why clarity beats persuasion in leadership and hiring ✅ How to write job descriptions that attract (and repel) the right people ✅ How AI can elevate your copy—but why human imperfection still wins ✅ Kevin’s W.R.I.T.E. N.O.W. Framework for writing messaging that connects ✅ Why boring messaging is the real threat to your business

🔗 Connect with Kevin Rogers:

Website: https://copychief.com/ Instagram: https://www.instagram.com/therealcopychief/ LinkedIn: https://www.linkedin.com/in/kevinrogers-cc

📣 Connect with Max Hansen & Y Scouts Max Hansen’s LinkedIn: https://www.linkedin.com/in/maxhansen/ Max Hansen’s Instagram: https://www.instagram.com/mhansen44/ Y Scouts Instagram: https://www.instagram.com/yscouts Y Scouts Website: https://yscouts.com

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🚀 What if the success you're chasing is being blocked by the version of you that feels safest?

In this episode of the Built On Purpose Podcast, Max Hansen sits down with Michael Bernoff, founder of the Human Communications Institute and author of Average Sucks. Michael shares how identity traps even high-functioning people, why willpower is overrated, and how your language patterns determine your outcomes.

💡 What You’ll Learn: ✅ Why your current average is quietly running your life ✅ How small language changes can lead to massive behavior shifts ✅ Why mindset isn’t an add-on, it’s the whole operating system ✅ A simple two-day rule to rewire habits and build lasting momentum

🔥 Memorable Quotes: ✨ “You're not addicted to your problems because you're weak. You're addicted to your problems because they're familiar.” – Michael Bernoff ✨ “Discipline isn't the starting point. It's the outcome of doing something twice and realizing you can.” – Michael Bernoff ✨ “We train the people around us to respond to who we've been, not who we want to be.” – Michael Bernoff

🔗 Connect with Michael Bernoff: Website: https://michaelbernoff.com/ Instagram: https://www.instagram.com/michael_bernoff/ LinkedIn: https://www.linkedin.com/in/michael-bernoff-ba5a3a4b/

📣 Connect with Max Hansen & Y Scouts: Max Hansen’s LinkedIn: https://www.linkedin.com/in/maxhansen/ Max Hansen’s Instagram: https://www.instagram.com/mhansen44/ Y Scouts Instagram: https://www.instagram.com/yscouts Y Scouts Website: https://yscouts.com

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🚀 What if the fear you’ve been avoiding is the doorway to the clarity your team needs most?

In this episode of the Built On Purpose Podcast, Max Hansen sits down with Joel Weldon, Hall of Fame speaker and creator of the Ultimate Speaking System. Joel has coached over 10,000 speakers and delivered more than 3,000 talks. He explains why great speakers aren’t born, they’re built and why performance doesn’t matter nearly as much as results.

💡 What You’ll Learn: ✅ Why great speaking isn’t about charisma — it’s about results ✅ The single mindset shift that turns fear into confidence ✅ How to connect with your audience using just one word ✅ The anatomy of a high-impact 10-minute presentation

🔥 Memorable Quotes: ✨ “No one cares about your excitement. They care about what’s in it for them.” – Joel Weldon ✨ “You’re not performing, you’re connecting. That’s how real influence happens.” – Joel Weldon ✨ “Speak to your audience about what they need in an organized way they can follow and get yourself out of the way.” – Joel Weldon

🔗 Connect with Joel Weldon: LinkedIn: https://www.linkedin.com/in/joelweldon/ Instagram: https://www.instagram.com/joelweldonultimatespeaker/ Website: https://www.ultimatespeaker.com/

📣 Connect with Max Hansen & Y Scouts: Max Hansen’s LinkedIn: https://www.linkedin.com/in/maxhansen/ Max Hansen’s Instagram: https://www.instagram.com/mhansen44/ Y Scouts Instagram: https://www.instagram.com/yscouts Y Scouts Website: https://yscouts.com

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🚀 AI isn’t just a buzzword. It’s changing how companies hire.

In this episode of the Built On Purpose Podcast, Max Hansen shares how artificial intelligence is transforming the hiring game and why getting your fundamentals right still matters most. From resume screening to candidate scoring, AI has already changed the playing field. But without the right framework, it’s easy to fall behind or misuse the tools entirely.

Max outlines what leaders need to know about AI in hiring, how to stay competitive in a shifting talent landscape, and what a modern, high-performing process really looks like.

💡 What You’ll Learn: ✅ Why AI can’t fix a broken hiring process ✅ How candidates are using AI to game the system and what companies must do in response ✅ How to assess your company’s AI-readiness when hiring senior talent ✅ What a smart, AI-augmented hiring process looks like in practice

🔥 Memorable Quotes: ✨ “AI won’t fix your hiring. It just makes your process faster. If it’s broken, it’ll break faster.” – Max Hansen ✨ “You can’t automate what you don’t understand.” – Max Hansen ✨ “The companies that win are the ones that empower people to innovate with AI.” – Max Hansen

🔗 Connect with Max Hansen: 📱 LinkedIn: https://www.linkedin.com/in/maxhansen 🌐 Website: https://yscouts.com

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🚀 How to build a business that doesn’t depend on you.

In this episode of the Built On Purpose Podcast, Max Hansen talks with Chris Ronzio, founder and CEO of Trainual, the world’s leading playbook platform for growing businesses.

Chris breaks down how he scaled from a one-man consulting gig into a global SaaS company, what founders get wrong about SOPs, and why delegation is the secret to freedom.

💡 What You’ll Learn: ✅ Why most founders document SOPs for the wrong reasons ✅ How to delegate ongoing responsibilities, not just tasks ✅ The step-by-step for building a team that runs without you ✅ Chris’s method for building company culture and hiring with clarity

🔥 Memorable Quotes: ✨ “You’re not just building a business. You’re building a playbook for freedom.” – Chris Ronzio ✨ “Your team wants clarity. Documentation gives them confidence to act.” – Chris Ronzio ✨ “If you’re still the bottleneck, you haven’t built the business yet.” – Chris Ronzio

🔗 Connect with Chris Ronzio: 📱 LinkedIn: https://www.linkedin.com/in/chrisronzio/ 🌐 Website: https://www.chrisronzio.com 📷 Instagram: https://www.instagram.com/chrisronzio

📣 Connect with Max Hansen & Y Scouts: 📱 Max Hansen on LinkedIn: https://www.linkedin.com/in/maxhansen 🌐 Y Scouts Website: https://yscouts.com

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🚀 From JetBlue to Southwest, culture architect Ann Rhoades has helped shape some of the most admired brands in the world.

In this episode of the Built On Purpose Podcast, Ann shares how to define values, link them to behaviors, and make culture a measurable performance driver.

💡 What You’ll Learn: ✅ Why defining values is only step one ✅ How behaviors connect values to action ✅ Why culture is not soft — it's measurable ✅ How to make values a daily leadership habit

🔥 Memorable Quotes: ✨ “Your values should be a promise to every employee, every customer, every investor.” – Ann Rhoades ✨ “Values don’t get a day off. If you live them, they guide every decision.” – Ann Rhoades ✨ “Culture is the collection of behaviors across the organization. That’s what drives performance.” – Ann Rhoades

🔗 Connect with Ann Rhoades: 📱 LinkedIn: https://www.linkedin.com/in/annrhoades 🌐 Website: https://peopleink.com

📣 Connect with Max Hansen & Y Scouts: 📱 Max Hansen on LinkedIn: https://www.linkedin.com/in/maxhansen 🌐 Y Scouts Website: https://yscouts.com

🎙 Enjoyed the Episode? Leave a ⭐⭐⭐⭐⭐ review and share with someone who needs to hear this message!

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