Graphic Designer Liz Mosley wants all you small business owners to build businesses that you LOVE and feel confident about promoting. Through her decade of branding and design experience and with the help of her guests, she shares top tips to take the fear out of selling and building your brand.
Produced by: Lucy Lucraft (Instagram @lucylucraft)
Cover illustration: Matt Joyce (Instagram @mattjoyce_illustrator)
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Building your Brand, a podcast by Liz Mosley - Stats, Episodes and Rankings - My Podcast Data
How I Measure Success
Episode 272
Friday, October 2, 2026 • Duration 11:40
In this episode, I chat about how my definition of success has changed over time. I used to think that chasing other people's goals would be my idea of success but then I realised I needed to find out what truly matters to me. I share the lessons I've learned about contentment, ambition, and building a life and business that feel right for me. I hope this encourages you to define success on your own terms.
Episode Highlights
00:00:30 – Rethinking success: how my perspective has changed over time
00:03:00 – Letting go of other people's goals and finding my own definition
00:06:00 – Balancing ambition, family, and lifestyle choices
00:09:00 – Celebrating contentment, everyday wins, and modeling success for my kids
00:12:00 – Embracing bravery, growth, and inviting listeners to reflect on their own version of success
Key Takeaways
Define Success for Yourself Don't let others' expectations dictate your goals; find what truly matters to you.
Contentment is Powerful Success isn't just about big achievements; it's about feeling proud and satisfied with your journey.
Balance Ambition with Joy It's okay to want more, but remember to enjoy what you have and celebrate the small wins.
Bravery is Success Pushing yourself to try new things and step outside your comfort zone is a win in itself.
Your Version of Success Will Evolve Allow your definition of success to change as you grow and your life circumstances shift.
I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @lizmmosley or @buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written, recorded and produced by me
If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube.
If you enjoyed this episode please leave a 5* rating and review!
Stop Hiding Parts of Yourself: Identity & Personal Branding with Dominique van Werkhoven
Episode 271
Wednesday, September 30, 2026 • Duration 44:22
Today on the podcast, I'm chatting with Dominique van Werkhoven about the deep identity work that comes hand-in-hand with building a personal brand . Dominique shares her non-linear career path, from studying law to living in France, working in international development, running nonprofits, and eventually co-founding her web copywriting and development business, The Werks, with her husband in Austria and the Netherlands . We talk about the complexities of building a brand across cultures and languages, navigating multiple career identity shifts, shutting out external opinions, and why showing up fully as yourself is the ultimate key to attracting the right clients . Key Takeaways
Identity Drives Action: How you view yourself directly dictates the risks you take and the actions you pursue in your business .
True Belonging Requires Authenticity: Hiding unique parts of your background or personality to "fit in" deprives you of genuine connection; those exact traits might be what draw your ideal clients in .
Navigating Multi-Cultural Branding: Building an international brand requires finding a common communication language while providing helpful context for cultural nuances and colloquialisms .
Embracing Career Identity Shifts: Transitioning between sectors (like moving from non-profit work to entrepreneurship) requires intentional mindset shifts to value your time and price your services confidently .
Visibility Creates Evidence for Others: Showing up authentically provides crucial representation and evidence to others that success is possible for people with similar backgrounds .
Episode Highlights
00:58 - Dominique's journey: moving internationally four times, raising three boys, and co-founding The Werks.
07:22 - Navigating the identity and mindset shifts required when transitioning from the non-profit sector to commercial business .
20:56 - Why hiding parts of your identity to fit in prevents true belonging and connection .
26:55 - Managing visibility, setting personal boundaries online, and navigating the risks of public exposure.
About the Guest Dominique van Werkhoven is a copywriter and co-founder of The Werks, a studio she runs with her husband offering website development and copywriting for small businesses and freelancers .
My career history, from first jobs to creative confidence
Friday, September 25, 2026 • Duration 14:58
In this episode, I share the story of my early career; navigating internships, first jobs, and the uncertainty that comes with starting out in the creative industry. I hope my journey encourages you to embrace the unknown and trust that every step, even the messy ones, can lead to something meaningful.
Episode Highlights
00:00:10 – Leaving university and facing the job market
00:03:10 – My first internship and what I learned
00:06:45 – Taking on freelance projects and building confidence
00:10:20 – Landing my first full-time role
00:13:30 – Reflecting on early lessons and growth
Key Takeaways
Embrace Uncertainty The early stages of your career are full of unknowns; lean into them and trust the process.
Every Experience Counts Internships, side projects, and even setbacks all contribute to your growth and skillset.
Say Yes to Opportunities Taking on new challenges, even when you feel unprepared, can open doors you never expected.
Growth Happens Outside Your Comfort Zone The moments that feel the scariest often lead to the most valuable lessons.
Reflect and Celebrate Progress Take time to look back and appreciate how far you've come, even if you're still figuring things out.
I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @lizmmosley or @buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written, recorded and produced by me
If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube.
Building a Business (and Brand) That Actually Fits Together with Victoria Phipps
Episode 269
Wednesday, September 23, 2026 • Duration 54:45
Today on the podcast, I'm chatting with photographer and podcast host Victoria Phipps, who also happens to be a previous client of mine!
Victoria shares her journey from starting out as a self-taught wedding photographer in 2009 to navigating major career pivots, becoming a mum of two, launching her podcast Mum Means Business, and expanding into online courses and personal branding photography. We dive deep into the messy reality of running multiple business fractions, letting go of rigid perfectionism, using AI to organize complex ideas into a design brief, and how investing in a cohesive visual identity completely changes how confidently you show up in your business.
Key Takeaways
Authentic Branding Builds Real Confidence: A cohesive visual identity is so much more than colours and fonts; it provides the grounding and confidence you need to put yourself out there and take new leaps .
Using AI as a Practical Structuring Tool: AI can be an incredible sounding board to help turn a brain dump into a clear, structured creative brief without losing your own voice or opinions .
Consistency Flourishes from Joy: It is infinitely easier to stay consistent with projects that bring you genuine joy rather than simply checking off boxes of what you "should" be doing .
Over-Communication Elevates the Client Experience: Being proactive, setting clear expectations, and adding thoughtful touches build deep trust and long-lasting professional relationships .
Embracing the "Messy Middle": You don't always have to force yourself into a single, narrow niche; unifying your distinct business offerings under one cohesive visual language allows all your passions to thrive together .
Episode Highlights
02:00 – Victoria's evolution from wedding photography to navigating COVID, motherhood, and business pivots.
06:15 – Launching the Mum Means Business podcast to connect with other female founders balancing ambition and family.
– Resisting the pressure to niche down and learning to bridge different business "fractions."
About the Guest Victoria Phipps is a UK-based photographer, host of the podcast, and creator of the course for photographers . Mentioned in the Episode
Why you should make your business more accessible - the curb cut effect
Episode 268
Friday, September 18, 2026 • Duration 10:15
I've been having a think about the sort of content I want to create at the moment and 'positive' and 'up lifting' was what was requested when I asked my followers on instagram. The news from the design industry and the world in general has been very negative recently.
While I was researching what I could talk about I came across this really interesting effect called 'The Curb Cut Effect'. It's all about how solving a problem for a smaller group of people who have a specific accessibility need actually helps everyone. In this episode I chat through the effect and how it got it's name and also give other examples, and ideas of how you could use this improve your own brand and it's accessibility.
Key Takeaways
1. Designing for the edges lifts the middle. Every time someone has built for a group that was being left out, the whole world has quietly benefited. Your business is no different; the change you make for one person rarely stops with them.
2. Small, imperfect steps still count. You won't get accessibility right first time, and you don't have to. Alt text, better colour contrast, left-aligned copy; these are afternoon jobs, not year-long projects. Start where you are.
3. If it's hard work to read, it's hard work to buy. A brain that has to strain will give up, and it won't even know why. Make it easy to read, easy to follow, easy to purchase - and you stop losing people you never knew you'd lost.
4. Do it because it's right, and let it pay you back anyway. Accessibility is the rare decision where doing the decent thing and doing the smart thing point in exactly the same direction. You don't have to choose.
Episode Highlights
00:00: Where this episode came from: an Instagram story asking what people wanted, and the repeated request for something positive in a design industry that's feeling bleak
01:13: The kerb cut effect explained: 1970s activists with sledgehammers and cement, building ramps at night so wheelchair users could cross the road independently
How to Brand Your Offers with Aiza Cheung
Episode 267
Wednesday, September 16, 2026 • Duration 46:41
Your business evolves over time, so why shouldn't your branding? In this episode of Building Your Brand, I chat with brand designer and self-styled "brand chef" Aiza Cheung of Studio Coya. We dive deep into why small business owners and service providers should stop flattening their services into generic lists and instead embrace the power of branding their signature offers.
Aiza breaks down her signature food analogies to explain how your business brand acts as the restaurant, while your signature offer is that one distinctive dish everyone comes back for. We also talk about the brilliant concept of "themed branding," using pattern disruptions, and how you can steal clever campaign strategies from corporate giants to stand out in your own industry.
Key Takeaways
The Restaurant vs. The Signature Dish: Your overarching business brand is there to nurture your audience and build general trust . Your signature offer branding is the entry point that shows clients exactly what specific solution you provide.
Pattern Disruption via Campaigns: Consistency builds trust, but audiences can become blind to the same visuals over time. Launching a dedicated campaign or signature offer provides a temporary window to play with new visual elements to peak curiosity.
Theming Grounds Your Messaging: Choosing an anchor or theme (like Aiza's food concept or Rachel Emma Wearing's space aesthetic) makes it exponentially easier to write copy, devise analogies, and feel creatively aligned.
Borrow from Other Industries: Instead of mimicking direct competitors, look outside your niche. Aiza looks to product-based food brands and hospitality to discover fresh ways to market online services.
Strategic Disruption vs. Trust: Standing out with an unusual industry colour palette is highly effective, but you must ensure your visual pattern disruption doesn't undermine the core trust required for your profession.
Episode Highlights
01:45: Aiza's journey from a linear design career to handling an unexpected redundancy that pushed her into running her studio
Q4 Preview: What I'm looking forward to in the next few months
Episode 266
Friday, September 11, 2026 • Duration 11:25
I've got a lot coming up in the final few months of the year, so in this episode I'm sharing what I'm looking forward to, what's making me nervous and what I still have capacity to add in. I love the variety of the work I do so am excited that I have some great clients, my own event, speaking at other peoples events and few other things in between to keep things interesting.
If you would like to join me for the live Building Your Brand podcast event in London use the code EARLYBIRD and get your ticket here: Building Your Brand Live podcast event
To sign up for Adobe MAX Miami (you can sign up to watch online for free if you can't make it in person) head here: Adobe MAX Miami
Episode Highlights
00:10 – Kicking off Q4: personal and business reflections
02:30 – Preparing for major speaking events and managing nerves
05:00 – Achieving milestones and celebrating progress
08:00 – Looking ahead: new opportunities and future plans
11:00 – Inviting connections, collaborations, and new clients
Key Takeaways
Celebrate Your Milestones Recognize and honour the big achievements on your journey; they're proof of your growth and dedication.
Growth Comes with Nerves Embracing new challenges often means stepping outside your comfort zone, but that's where real progress happens.
Balance Ambition with Self-Care Pursue your goals, but remember to protect your time and energy so you can enjoy the journey.
Stay Open to Connection Building relationships and sharing your expertise can lead to exciting new opportunities and collaborations.
Demystifying Personal Branding and the Realities of Entrepreneurship with Suz Chadwick
Episode 265
Wednesday, September 9, 2026 • Duration 42:14
Today on the podcast, I'm chatting with Suz Chadwick, an expert who is brilliant at helping business owners navigate their personal branding. One of the things I love about these conversations is when unexpected themes and patterns appear. In this chat, we focus heavily on the importance of aligning your goals and your "why" when you are intentionally building a personal brand.
We debate if everyone actually needs a personal brand, what the process of growing one looks like in practice, and the uncomfortable parts of running a business that people rarely talk about. Suz shares incredibly helpful frameworks, including her "sandwich" concept, to help you figure out exactly where you want to go.
If you need clarity and a confidence boost this is the episode for you!
Key Takeaways
Your Personal Brand is Your Reputation: At its simplest, your personal brand is just your reputation and the very first thing people think about when your name comes up. Building one is about intentionally crafting that image in a way that feels natural and entirely true to who you are.
The Strategic Brand Sandwich: Suz shares her framework for evaluating your business and brand alignment. It requires balancing three core elements: your professional expertise, your personal values, and your overarching mission.
Entrepreneurship is Often Oversold: The 'glamorous' side of running a business and the day to day reality which, often, involves living in discomfort.
Intention Drives Content: You don't need to post everything on social media to have a strong personal brand!
Accepting Continuous Learning: Business success is not a fixed destination where everything remains perfect. It's an ongoing journey of adjusting your strategies, learning new skills, and evolving alongside your industry.
Episode Highlights
01:12: Defining a personal brand as a natural, intentional extension of your reputation.
What I Learned from Sharing My Work Online Every Day
Episode 264
Friday, September 4, 2026 • Duration 17:51
After a summer break I'm back with my solo episodes. In today's episode I reflect on my month-long challenge of sharing my work online every day. I chat about the vulnerability, confidence struggles, and the surprising lessons I learned along the way. If you've ever hesitated to put yourself out there or worried about what others might think, I hope my story encourages you to take that leap and embrace the growth that comes from showing up consistently.
Key Takeways
Consistency Builds Confidence Showing up every day, even when it feels uncomfortable, is the fastest way to grow your self-belief and creative skills.
Vulnerability is a Strength Sharing your work openly, flaws and all, can be scary, but it's also the key to authentic connection and personal growth.
Let Go of Perfectionism Progress matters more than perfection. Each post is a step forward, not a final destination.
Your Work Matters You never know who you might inspire or encourage by sharing your journey, even if it feels small or imperfect.
Reflection Fuels Growth Taking time to look back on your creative process helps you see how far you've come and what you want to try next.
Episode Highlights
00:04 – Why I started a daily sharing challenge and what I hoped to learn
02:15 – The emotional rollercoaster: vulnerability, fear, and unexpected support
05:30 – Lessons in consistency, confidence, and letting go of perfection
08:10 – The impact of sharing: feedback, connection, and creative breakthroughs
10:45 – Reflecting on the journey and advice for anyone wanting to share more
I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @lizmmosley or and I hope you enjoy the episode! This episode was written, recorded and produced by me
The Power of Illustration in Branding with Matt Joyce
Episode 263
Wednesday, September 2, 2026 • Duration 53:49
This week I'm joined by my good friend and long-time collaborator Matt Joyce, an illustrator and mural artist based in Cardiff whose work brings brands to life in bold, playful ways. We dig into how illustration can elevate branding and marketing for independent businesses, why having a distinct style attracts the right clients, and how illustration can communicate values, culture and personality in a way words sometimes can't. We also get into the big topic of the moment; AI and how it's shaping (and not shaping) the creative industry. Plus, Matt shares his process, and how he does and doesn't market himself.
Whether you're a business owner, creative, or just curious about the art behind the visuals, this conversation is packed with insights and inspiration.
Key Takeaways
Your Path Can Evolve Matt's journey from agency designer to full-time illustrator shows that it's never too late to pivot and follow your creative passions.
Authenticity Builds Strong Brands Infusing personal touches and storytelling into your visuals makes brands more memorable and meaningful.
Embrace Your Unique Style Finding and refining your own style helps clients know what to expect; and makes your work stand out in a crowded market.
Community Fuels Growth Word of mouth, collaboration, and showing up at creative events are powerful ways to build a sustainable freelance career.
Balance Consistency and Evolution Your style and process will naturally evolve; embrace change while staying true to your core strengths.
Storytelling Through Illustration Thoughtful, bespoke visuals can communicate brand values and connect with audiences on a deeper level.
AI is a Tool, Not a Replacement While AI is changing the creative landscape, Matt believes the human touch and creative intuition remain irreplaceable.
Celebrate the Wins, Big and Small From dream clients to seeing your work in the wild, take time to acknowledge your achievements before moving on to the next goal.
Episode Highlights
– Matt's creative journey: from design for media to illustration and murals
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36:25 - The practical challenges and rewards of building an international brand across languages and cultural communication styles .
I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @lizmmosley or @buildingyourbrandpodcast and I hope you enjoy the episode!
This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk
If you enjoyed this episode please leave a 5* rating and review!
If you enjoyed this episode please leave a 5* rating and review!
09:10
26:15 – How Victoria used Claude AI to dictate and structure a comprehensive creative brief for her rebrand.
33:00 – What makes an unforgettable client experience: communication, clear steps, and thoughtful details.
40:00 – Finding the visual thread that weaves distinct business strands together.
43:15 – How a brand identity that brings you joy transforms your confidence and how you market yourself.
I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @lizmmosley or @buildingyourbrandpodcast and I hope you enjoy the episode!
This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk
If you enjoyed this episode please leave a 5* rating and review!
02:47: Closed captions, voice assistants and automatic doors: how a fix designed for one group quietly ends up serving everybody
04:21: Why accessibility gets shelved by small business owners, and the commercial and legal case for stopping putting it off
05:34: The centred text problem: why the brain can't find the next line, gives up without realising it, and what that means for your emails and website
08:13: The question to take away: what have you been holding off fixing because you assumed it would only help a handful of people?
I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @lizmmosley or @buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written, recorded and produced by me
If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube.
If you enjoyed this episode please leave a 5* rating and review!
04:20: What exactly defines a signature offer and how service providers can apply the SaaS model to their programs
08:35: Pulling visual levers: Deciding how visually similar or distinct a sub-brand should be from your main parent brand
18:25: How Aiza stumbled across her food theme by mistake and how it transformed into her biggest marketing asset
20:15: Designing a theme that isn't loud: The story of The Two Lauras and their internal "comfy jumper and jeans" anchor
28:30: Why it is okay to play with visual trends in short-term marketing blocks rather than a permanent rebrand
About the Guest
Aiza Cheung is a brand designer, strategist, and the founder of Studio Coya. Known as the "brand chef," she helps online service-based businesses differentiate their primary brands and structure unique visual worlds around their signature offers.
I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @lizmmosley or @buildingyourbrandpodcast and I hope you enjoy the episode!
This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk
If you enjoyed this episode please leave a 5* rating and review!
I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @lizmmosley or @buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written, recorded and produced by me
If you like to watch your podcasts you can watch all of my solo episodes including this one on YouTube.
If you enjoyed this episode please leave a 5* rating and review!
08:45: Why entrepreneurship is frequently glamorised and the parts of the journey we do not talk about enough.
15:30: A deep dive into the "sandwich" framework to clarify your professional, personal, and mission goals.
24:10: How to set healthy boundaries between what is public, what is personal, and what stays private.
33:15: Overcoming the fear of visibility and stepping out from behind your business logo.
40:55: Embracing the discomfort of running a business in a constantly shifting market.
About the Guest
Suz Chadwick is a brand consultant, business coach, and speaker who helps entrepreneurs build powerful personal brands and profitable businesses. She is also the host of the Brand Builders Lab podcast.
I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @lizmmosley or @buildingyourbrandpodcast and I hope you enjoy the episode!
This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk
If you enjoyed this episode please leave a 5* rating and review!
I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @lizmmosley or @buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and edited by me, recorded and produced at Kingsbane Studios
If you like to watch your podcasts you can watch all of my solo episodes and a few intewview episodes including this one on YouTube.
If you enjoyed this episode please leave a 5* rating and review!
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