The 'Showing Up with Vicki Knights' podcast is for purpose-led business owners who want to show up with joyful confidence.
In this top-rated podcast, we unwrap the layers of getting visible and building a truly personal brand while staying completely and utterly you.
Are you tired of being told you need to post more, shout louder or be someone you're not? Me too. That's why this podcast is about unlearning the noisy advice and finding your own way of being seen - one that feels joyful and true to you.
In each episode, I'll share honest insights and strategies to help you build your personal brand and show up in your business even when self-doubt or comparison creep in. You'll also hear powerful conversations with inspiring guests who will be sharing how they learnt to show up with joy.
I'm Vicki Knights - a Visibility Strategist, a Positive Psychology Practitioner and one of the UK's leading Brand Photographers - with over 20 years of branding and marketing experience and on a mission to help business owners to be seen (without burning out or pretending to be someone they're not).
Follow Vicki on Instagram: @iamvickiknights
Find out more: https://vickiknights.co.uk
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67. The psychology of why your friends don't engage with your content
Episode 67
Tuesday, October 27, 2026 • Duration 23:09
Have you ever shared something you're really proud of in your business, received lovely comments from complete strangers, and then found yourself wondering why your closest friends and family haven't even given it a like?
Or perhaps you've felt a little awkward knowing that an old school friend or someone from the school gates has been watching your Instagram Stories?
In this solo episode of Showing Up, I'm exploring the fascinating psychology behind why people we know sometimes engage less with our content than complete strangers.
I'm sharing some interesting psychological research that might help explain what's going on, why we can feel so bothered by who's NOT engaging, and a surprising reason why some of the people you feel most uncomfortable showing up in front of could actually be incredibly valuable to your business.
And why someone not pressing like doesn't necessarily mean they're not supporting you.
If you've ever worried about what people you know think of you showing up online, I think you'll find this episode reassuring!
Join me for Brave
If worrying about what other people think sometimes stops you showing up in your business, I'd love you to join me for Brave, my two-week visibility mindset programme starting on 9th November.
Join me for Brave, my two-week visibility mindset programme starting on 9th November 2026.
Find out more here - https://vickiknights.co.uk/brave
66. What I've Learnt About Confidence, Visibility and Being Yourself
Episode 66
Thursday, October 15, 2026 • Duration 01:01:30
Why does putting ourselves out there in business sometimes feel so uncomfortable? And is it possible to make showing up feel easier and maybe even enjoyable?
This week I'm doing something a little different.
I'm sharing a conversation I had with the wonderful Jo Ferrone on her podcast, How DOES She Do It?!, where I was on the other side of the microphone.
We talk about some of the experiences that can shape our confidence, why so many women find visibility difficult and how we can start to feel more comfortable being seen and heard.
I also share a little more about my own journey, from working in advertising to becoming a branding photographer and visibility strategist, and why positive psychology is such an important part of the work I do today.
It's a lovely conversation, and I hope it gives you a few things to think about when it comes to your own visibility.
In this episode, we chat about:
How experiences from our younger years can affect the way we show up as adults.
Why confidence isn't something we need to have before putting ourselves out there.
The problem with following someone else's visibility strategy.
Why understanding your strengths, values and personality is so important when building your personal brand.
How small, courageous steps can help you feel more comfortable being visible.
The unexpected connections and opportunities that can come from showing up.
Mentioned in this episode:
BRAVE – my 2 week visibility experience
If you'd love to feel more comfortable and confident showing up in your business, come and join me for Brave, starting on 9th November.
Over two weeks, we'll explore some of the things that might be holding you back from being more visible, so you can start showing up in a way that feels good to you.
65. When visibility starts to feel lonely
Episode 65
Wednesday, September 30, 2026 • Duration 11:03
In this short solo episode, I share what I’ve been thinking about ever since I got back from running my Visibility Retreat a couple of weeks ago.
On the first day, quite a few of the women arrived feeling exhausted and overwhelmed. They were doing all the things they thought they should be doing to grow their businesses, but it all just felt like… a lot.
And over the three days, I noticed something shift.
It made me realise there’s a part of visibility that we don’t talk about enough - and it might be the very thing that’s missing if showing up online is starting to feel exhausting, lonely or like you’re constantly shouting into the void.
I share what I noticed at the retreat, what it made me realise about my own visibility, and the question I think is worth asking yourself if you’re creating content consistently but wondering whether any of it is actually moving the needle.
I also share a little update about the podcast and why you’ll be hearing more short solo episodes from me over the coming months.
If showing up has been feeling heavier than usual lately, this one’s for you.
64. Why People Aren’t Paying as Much Attention to You as You Think
Episode 64
Tuesday, September 15, 2026 • Duration 13:13
Do you ever feel like everyone is watching when you show up in your business?
That people are noticing what you post, judging what you say, or remembering that thing you shared six months ago?
The good news is: they probably aren't taking anywhere near as much notice of you as you think they are.
In this short solo episode, I’m talking about the psychology behind why visibility can sometimes feel so exposing - and why understanding what’s actually going on in our brains can make showing up feel a whole lot easier.
I talk about:
The spotlight effect and what it means for your visibility
Why we assume people are paying far more attention to us than they really are
Why your awkwardness probably isn't as obvious as you think
Why we can end up rejecting ourselves before anyone else gets the chance
A simple reframe to remember the next time you’re worrying what people will think
Plus, I share a little about Brave, my two-week online visibility experience, which is returning in October. Join the waitlist here.
63. Who Am I to Share This? Why We Hide our Expertise with Jo Ferrone
Episode 63
Tuesday, September 1, 2026 • Duration 46:24
You might be perfectly happy showing your face online, posting on social media or walking into a networking event… but how comfortable are you saying, “This is what I know and believe'?
In this episode, I’m joined by Jo Ferrone, founder of How DOES She Do It?!, a community supporting female entrepreneurs through networking, mentoring and her podcast of the same name. Jo is also the creator of Soul Voice, where she’s recently started sharing the poetry she’d previously kept mostly to herself.
We talk about the very different vulnerability that can come with sharing your expertise and ideas, why old stories about who we are can follow us long into adulthood, and what can change when we stop waiting to feel completely qualified or confident before putting our work into the world.
We also chat about networking as a form of visibility, hiding behind humility, the courage it takes to share our creativity and why Jo now believes in doing things scared.
Jo also reads one of her brilliant poems at the end of the episode.
BRAVE, my free two-week visibility experience, is returning this October. If you know you want to show up more in your business but something keeps getting in the way, come and join the waitlist to hear when the doors open.
62. What 1000 Rides on My Peloton Bike Taught Me About Visibility
Episode 62
Monday, August 17, 2026 • Duration 20:18
Starting something is often the easy bit.
You launch the podcast, start the newsletter, decide you’re finally going to show up consistently on Instagram… and at first, it all feels exciting.
But what happens when the novelty wears off?
In this short solo episode, I’m sharing what more than 1,000 rides on my Peloton bike have unexpectedly taught me about visibility, consistency and why some habits stick while others quietly disappear.
We talk about why commitment matters, how to make showing up feel less like a huge job hanging over you, and why visibility gets so much easier when it simply becomes part of how you run your business.
If you’ve ever started a new visibility habit full of enthusiasm and then found yourself wondering why you stopped, this episode is for you.
In this episode, we talk about:
Why starting is often the easiest part
The difference between consistency and repetition
How to make visibility feel easier and more sustainable
Why your visibility strategy should be allowed to evolve
What exercise and visibility have surprisingly in common
Why does something as simple as posting online, sending an email or sharing your work sometimes feel so much bigger than it should?
In this solo episode, I’m sharing what I witnessed inside the first round of Brave, my two-week visibility experience, and the powerful pattern I noticed across more than 70 business owners.
So many people arrived feeling like they were the problem. Like they were overthinking again, procrastinating again, getting in their own way again, or somehow failing at visibility because it didn’t feel easy.
But what if visibility feeling hard doesn’t mean there’s something wrong with you?
In this episode, I talk about the mental load that can build around even the smallest visibility actions, why we so often turn that struggle into a personal failing.
I share the two things I noticed that seemed to help people move from circling around the thing to finally taking action - and why one of them surprised me more than I expected.
If you’ve ever had a post sitting in drafts, an email you keep putting off, an offer you haven’t shared, or a story you know you want to tell but can’t quite bring yourself to say out loud, this episode is for you.
Because maybe the question isn’t, “What’s wrong with me?”
Maybe there’s a much more useful place to start.
Listen to this episode if:
You’ve ever felt like visibility should be easier than it is.
You find yourself circling around simple actions for far longer than the action itself would take.
You’re tired of calling yourself inconsistent, flaky or your own worst enemy.
You’ve been doing lots of inner work, but still feel stuck when it comes to showing up.
You want a kinder, more useful way to understand why visibility can feel so exposing.
60. The Hidden Cost of Being the “Good Girl” in Business with Nicky Denson-Elliott
Episode 60
Wednesday, June 24, 2026 • Duration 45:24
In this episode, I’m joined by the brilliant Nicky Denson-Elliott, professional feminist, community builder, writer, podcaster and founder of The Wilder Collective and Wilder Live.
Nicky’s work sits at the intersection of feminism, creativity, and business – and it helps women turn intention into momentum and ambition into action.
In this conversation, we talk about Nicky's research project that she undertook last year called “Good Girl Economics” and how the pressure to be liked, fair, reasonable and not “too much” can shape the way women show up in business.
We explore why visibility can feel risky, why undercharging is often about so much more than confidence and how internalised misogyny can show up in the way we judge ourselves and other women.
This is such a powerful, thought-provoking conversation about pricing, visibility, people-pleasing and the hidden cost of trying to be the “good girl” in business.
In this episode, we talk about:
Why women often undercharge and overdeliver
The connection between pricing, visibility and people-pleasing
Why being visible can feel unsafe
How internalised misogyny can show up in business
What it really means to support other women
And why being “full of yourself” might actually be something to celebrate
Podcast: Women’s Business with Nicky Denson Elliott
Connect with Vicki:
59. You’re Not Scared of Showing Up. You’re Scared of What It Says About You.
Episode 59
Tuesday, June 9, 2026 • Duration 10:04
Most business owners assume they need to feel more confident before they can become more visible. But what if confidence isn’t really the problem?
In this solo episode, I explore what may actually be sitting underneath your reluctance to share your opinions, speak on camera, pitch yourself for opportunities or step into the spotlight.
Because you might feel completely confident in the work you do, while still worrying about what showing up will make other people think about you.
Will they think you’re arrogant? That you’re showing off? That you’ve got too big for your boots?
I share how our past experiences can quietly teach us that being visible, loud or “too much” isn’t safe, and how our brains create clever protective patterns to help us avoid judgement.
We’ll look at why perfectionism, endless preparation, waiting for the right time and championing everyone except yourself may not be character flaws at all. They may simply be ways of protecting yourself from being truly seen.
This is exactly the kind of work we’ll explore inside Brave, my new 2 week audio experience for business owners who want to understand what’s really holding them back from showing up.
Rather than forcing yourself through another exhausting visibility challenge, you’ll receive a short, powerful audio each day, grounded in evidence-based positive psychology and designed to fit easily around your life. Brave begins on 22 June 2026 and this is the lowest price it will ever be.
58. Do you really not have time to be more visible?
Episode 58
Tuesday, June 2, 2026 • Duration 23:02
After a planned 2 month break from the podcast and actively showing up, I’m back with an honest episode about what happened when I stepped away from marketing my business.
For the first time in over 15 years, I wasn’t consistently posting or actively promoting my work. I wanted more headspace to support my boys through their exams and to create something new behind the scenes.
In this episode, I’m sharing what happened to my enquiries, list growth and visibility habits during that break, and why when we say “I don’t have time to be visible” it's often not the full story.
Because yes, life is busy and we don’t all have the same capacity or circumstances.
But if you’re running a service-based business, visibility matters. It’s how people find you, remember you and decide whether they trust you.
And often, when we say we don’t have time, what we really mean is that something about showing up feels harder than we want to admit.
In this episode, I talk about:
What happened when I took 2 months away from showing up
What happened to my enquiries and audience growth over the 2 months
What's really hiding behind “I’m too busy”
Why visibility is a non-negotiable part of running a service-based business
Join Brave, my new evidence-based experience which goes underneath the usual visibility advice - to help you understand what’s really stopping you from showing up and start taking braver visibility action. We start on 22nd June for 2 weeks:
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Jo is the host of How DOES She Do It?!, a brilliant podcast exploring business, life and finding a balance that works for you.
You can also listen to my conversation with Jo here on Showing Up in episode 63, where we talk about confidence, changing the stories we tell ourselves and allowing ourselves to become someone new.
