Explore every episode of the podcast Building your Brand
| Title | Pub. Date | Duration | |
|---|---|---|---|
| The Power of Podcasting with Steve Folland | 04 Sep 2024 | 01:01:23 | |
This episode was recorded with and is sponsored by Riverside. Head to https://creators.riverside.fm/lizmosley to check it out and use the code lizmosley for a 15% discount. In this episode, I chat with award winning freelance video and podcast editor Steve Folland to discuss the intimacy of podcasting, sonic branding, and the impact of podcasting on business. Steve shares insights from his successful podcasts 'Being Freelance' and 'Doing It for the Kids', his experiences with client work, and the evolution of his podcast community. We cover topics from how to market your podcast, the value of consistent audio elements, and the benefits of repurposing content. Steve also offers advice for those hesitant to start a podcast and talks about his passion for podcast editing. Tune in for valuable tips and behind-the-scenes stories! Episode highlights: 05:51 The Power of Community and Podcasting Don't forget to check out Steve online and follow him on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!
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| Finding Your Creative Path with Sarah Buckett | 28 Aug 2024 | 00:39:22 | |
This episode was recorded with and is sponsored by Riverside. Head to https://creators.riverside.fm/lizmosley to check it out and use the code lizmosley for a 15% discount. In this episode, I chat with Sarah Buckett, a collage artist who started her business in her forties after coming to it accidentally. Sarah never thought of herself as creative until she did a graphic design course as part of her previous career but the experience sparked something in her and since then she's created a beautiful business creating paper collage art and illustrations. Sarah did my Design Your Own Branding course and we talked about how her experience shaped her business, and challenged lots of her limiting beliefs around branding. Join us as we explore the intersections of creativity, business, and self-discovery in a really fun chat. Episode highlights: 03:56 The Importance of Values in Business Join the Design Your Own Branding course waiting list. Don't forget to check out Sarah online and follow her on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!
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| Embracing Creativity in Everyday Business: A Chat with Ben Tallon | 26 Jun 2024 | 00:44:22 | |
I've talked before about creativity and the importance of experimenting in your business, and it's something I've prioritised in my own work. So today's episode with illustrator and creative explorer Ben Tallon is a real treat as we dive into the multifaceted nature of creativity. We explore how creativity isn't limited to traditional artistic endeavors and Ben shares his journey of 16 years as a freelance illustrator and his passion for creativity in various forms, from setting up music companies to podcasting. We also talked about the importance of creativity in daily activities, how adversity can spur creative growth, and the potential impact of AI on the creative industry. If you want practical tips on how to nurture your creative spirit in everyday life, you'll love this episode. Episode highlights: 04:05 Defining Creativity Beyond Artistry 06:21 The Role of Creativity in Problem Solving 21:21 Reconnecting with Childlike Imagination 29:32 Balancing Work and Play Thanks to Studio Cotton for sponsoring this episode. Don't forget to check out Ben online and follow him on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!
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| Making the most of social media with Andy Lambert | 10 Aug 2022 | 00:55:35 | |
In this episode I am joined by Andy Lambert who has over 12 years of experience in creating markets, building profitable businesses, and leadership roles in industry-leading SaaS (Software-as-a-Service) organisations. Working exclusively in B2B SaaS, he has led sales and marketing teams, created two businesses from scratch, and achieved significant exits. In 2016, he joined two others as one of the founding team of ContentCal, a social media marketing SaaS product. Over the course of five years, they raised over $10m, grew to be used by multiple thousands of customers in over 100 countries, won numerous awards, and, at the end of 2021 were acquired by Adobe Inc. Andy share's brilliant content on the data and numbers surrounding social media and we delve into how social media can still be beneficial for small businesses and where they might consider investing their time and energy based on the current engagement stats. | |||
| How to market your business ethically with Anyo Green | 27 Jul 2022 | 00:44:18 | |
In this episode I chat to Anyo Green from Northern Bee Marketing who has a decade of social media & digital marketing experience. She first dabbled in SMM as a self-taught enthusiast back when Pinterest was an invite-only platform! Her passion led her to work full-time where she marketed it all from wedding favours & bed frames to services at some of the UK's leading companies. Anyo also spends a lot of time thinking and creating brilliant content about ethical marketing and what it looks like. We chat through some real examples and also about how ethical marketing is journey. | |||
| Getting the legal elements of your brand in order with Ingrid Fernandez | 13 Jul 2022 | 00:42:26 | |
In this episode I chat to Ingrid Fernandez who is a freelance consultant lawyer and I quiz her all about what small businesses need to do to be legal compliant in the UK. She has lived and breathed commercial law for 10 years, working for both Magic Circle and boutique law firms. But she decided it was time to hang up her suit, swap board rooms for coffee shops and use what she'd learnt to help people starting out in business feel confident about legal things. The entrepreneurs. The small business owners. The freelancers. The dreamers with big plans and sometimes small budgets, but a whole load of passion. That is who she want's to help and in the process she became a small business owner too. | |||
| How to bust your limiting beliefs with Alanna Flowers | 29 Jun 2022 | 00:29:49 | |
In this episode I chat to Alanna Flowers who is a freelance lettering artist and designer based in Brooklyn, NY where she runs AGF Design Studio. As a lettering artist, she creates work using bold lettering in a range of styles for brands like Adobe, The Los Angeles Times, and American Greetings. In addition to working with clients, she enjoys sharing what she knows about lettering, digital art, and freelance through YouTube and other social channels. She started a series on TikTok about busting limiting beliefs and so in this episode we tackle some of the common ones you might experience as a creative and Alanna gives us her tips on how to handle them. Find out more about Alanna Portfolio | |||
| Market your business 10 minutes at a time with Hannah Isted | 15 Jun 2022 | 00:48:33 | |
In this episode I am chatting to Hannah Isted from Hi Communication who is all about making marketing as simple as possible for small business owners. I have benefited so much from her encouragement and support and so wanted to chat to her about ways to make marketing seem less overwhelming when you don't have the budget to outsource it to a team. We chat about: How to work out where is the best place to invest your time when it comes to marketing Why she loves email marketing and how she makes it work for her Lots of tips for repurposing content How to make marketing easier for yourself The diagram that Hannah talked about making
See more from Hannah:
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| Branding and Marketing Q&A | 01 Jun 2022 | 00:33:48 | |
This week on the podcast is a solo episode with host Liz, answering questions from the audience about branding and marketing. A few things I chat about in this episode: How I got started in my career What I love about Branding and Marketing How to decide on a colour palette for your brand What branding actually is Advice for how to handle launching new branding To find out more: Design your own branding waiting list
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| Building a strong brand foundation with Lisa Furze | 18 May 2022 | 00:44:18 | |
Lisa Furze [pronounced like "furs"] is an Australian brand designer who works with service-based business owners, helping them to clarify their brand message and craft an identity design that showcases the quality of their work. She puts a lot of emphasis on collaboration and helping her clients identify their own values and beliefs so that the resulting design work is informed by a real understanding of what's important to communicate to the target audience. She has a brilliant newsletter and shares really helpful content about building a strong foundation for your brand.
In this episode we talk about: How to build a strong foundation for your brand How that can influence what your branding looks like How to check in with your branding and let it evolve as your business develops How often should you rebrand How great branding can help your business Why it's important to attract the right people and repel the wrong ones
Find more from Lisa: | |||
| Creating a website that converts with Aime Cox-Tennant | 04 May 2022 | 00:46:20 | |
Today I have my first repeat guest on the podcast. Aime is a small business expert and founder of Bristol-based website design studio, Studio Cotton. She and her team support creative indie businesses with website advice and consultations, through to complex and beautiful custom WordPress websites. And today we dig into how to create a website that converts for your business. We talk about: Working out what the goal for your website is 4 different elements you need to consider when creating your website The importance of Accessibility (and I shared a website for checking colour constrast which is colourcontrast.cc ) Helpful tips for categorising content if you have a product business What to think about if you are a service based business. Also this is the blog post I mention about 7 free tools that you can use to check your SEO Find more from Aime: | |||
| Brand personality and email marketing with Liz Wilcox | 20 Apr 2022 | 00:49:19 | |
The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their "magic" and turn it into emails that people want to read and (more importantly) purchase from. In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won't quit! In other words, she now teaches online entrepreneurs to simplify the whole "email marketing thing" and finally master their sales in a way that leverages their personality, vision, and values. She's best known for her 1000+ users membership, 20 Minute Newsletter technique, and her Email Staircase framework she's taught to tens of thousands of creatives, freelancers, eCommerce shop owners, and small businesses across the globe. Offline, Liz lives in Florida, loves to run, and is a walking 90s pop culture encyclopedia.
We chat about: How Liz handles getting personality getting her personality into her branding How she get's the balance of being a private person but also connecting with her audience The story of how she started her amazing email membership Her surprising top email marketing tip that probably won't be what you expected
Where to find out more from Liz Liz's 9$ membership (affiliate link) | |||
| How writing can improve your brand with Fiona Thomas | 06 Apr 2022 | 00:46:37 | |
In this episode I chat to Fiona Thomas is an author and freelance writer with work published in iPaper, Grazia, Happiful Magazine and Huffington Post. Her most recent book Out of Office: Ditch the 9-5 and Be Your Own Boss has been featured in Stylist, Forbes, Daily Mail and was shortlisted for Business Book Award. She also hosts online courses and events to help budding writers bloom. In this episode we talk all about her writing career but also how writing can help improve and grow your brand.
What we talked about Fiona's career path and how she got started How writing can help building your brand Tips for writing consistently How blogging can help your business Creating a sustainable writing practice
Where to find more from Fiona | |||
| Mastering Instagram for Sustainable Business Growth with Laura Jane Barnes | 19 Jun 2024 | 00:50:30 | |
In this episode of the podcast, I'm joined by Laura Jane Barnes, a creative business strategist with a passion for Instagram. Laura shares her journey from a fine art portraiture artist to corporate and eventually to her current role where she helps businesses grow sustainably on Instagram. We chat about her viral song, 'It costs that much 'cos it takes me f@@king hours!' and creating engaging content. Laura shared her tips for revitalizing your love for creating content, the importance of foundational marketing skills, and how to stand out in a saturated market. We also explore her experiment with a secret business to prove that it's possible to grow from scratch without leveraging an existing audience. This chat is packed with inspiration and practical advice for all you small business owner's looking to fall back in love with Instagram! Episode highlights: 09:42 Adapting to Social Media Changes Thanks to Studio Cotton for sponsoring this episode. Don't forget to check out Laura online and follow her on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!
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| Why understanding yourself can help your business with Lauren O'Sullivan | 23 Mar 2022 | 00:39:12 | |
In today's podcast episode I am chatting Lauren O'Sullivan. Lauren is a Business coach, marketing expert AND psychotherapist. We had a brilliant chat all about how knowing and understanding yourself better can help you in your business. I have really noticed over the past couple of years that the more time I spending understanding myself and how I work the more equipped I am to tackle running my business in a way that works best for me (rather than how everyone else online might be saying I should do things). Lauren gave me some great things to think about in this episode and I really hope you enjoy listening to it too. In this episode we talk about: What are the most common mental blocks that small business owners have to work through How understanding yourself can help you work better and be kinder to yourself How to create a business that feels good to you How do we work out what success looks like for us Find out more about Lauren:
Today I am so excited to introduce you to Wildflower Illustration co - which is owned and run by Rebecca and Karl a husband and wife team based in the heart of the Cotswolds. They feel passionately about the power of a handwritten note to brighten someone's day or capture a shared memory. Their cards and stationery help to spread a little joy on doormats everywhere in our increasingly digital world. | |||
| How cyclical living can help your business with Jen Wright | 09 Mar 2022 | 00:32:53 | |
There are so many facets of life that can have an impact on our businesses. If you menstruate that can influence how you feel about your business and your work regularly. In this episode I chat to cyclical living mentor Jen Wright about how we can use natural cycles - menstrual, lunar and seasonal to support us as we work. Jen runs the Aligned Community, a private online space fuelled by connection, collaboration and friendly conversation.
In this episode we talk about: They different cycles you can follow and how understanding them can help you How you can schedule work in a way that supports you The importance of resting How collecting the data can help you
Find out more about Jen and the Aligned Community: | |||
| How to make sure your small business is distinctive with Kathryn Jubrail | 23 Feb 2022 | 00:34:03 | |
In this episode I am chatting to Kathryn Jubrail who is the Managing Director of independent branding and design studio Mother Design, part of the Mother Family spanning London, NY, LA, Shanghai and Singapore. With over 15 years' experience in brand-building and strategy for the likes of Facebook, BBC and Nuud, Kathryn's an expert at helping brands break through the sea of sameness and convey genuine differentiation in saturated markets. Creating identities that not only reinforce a brand's personality, energy and messaging but relevancy, Kathryn knows exactly how to create long-lasting connections with customers that future-proof brands. In this episode we chat about: How small and micro businesses can be distinctive and stand out from the crowd. Examples of businesses that Mother has worked with that have really stood out creatively in their industry Businesses who have taken inspiration from other industries to innovate in their own Find out more about Kathryn and Mother Design: | |||
| The importance of your logo with Made by James | 09 Feb 2022 | 00:40:17 | |
In today's episode I am chatting to James Martin who you might know from instagram as Made by James. He is a logo and brand identity designer recently author and has become well know for not just sharing his final designs but for showing behind the scenes of the whole process of creating logo's. I wanted to chat to James about logo design but what he share's online is so so much more than that and so we ended up chatting a lot about his journey - how he completely changed his life around. How he shows up online unapologetically as himself even if that might put some people off because he wants to connect with people and help others. As a designer James is a real creative inspiration to me so it was such a treat to be able to chat to him. Just a quick warning if you are listening with kids around there is some swearing and difficult topics mentioned in this episode. But I really hope you enjoy listening in on our conversation. | |||
| Telling little stories of your brand with Laura Pashby | 26 Jan 2022 | 00:41:00 | |
Laura Pashby is a writer and a photographer. She tells stories using words and photographs on her blog, to her Instagram audience, for brands, and in magazines. Laura spent three years as the deputy editor of 91 Magazine – an independent magazine that covers all aspects of creative living. Across social media, but particularly on Instagram, she has an established and engaged following with an interest in her atmospheric imagery and soulful storytelling. Laura's first book Little Stories of Your Life combines the wellbeing benefits of mindfulness, creativity and daily photography, showing you how to use words and photographs to capture moments, and how to share your stories in order to connect with others. Little Stories of Your Life is published by Quadrille and is available in bookshops now. In this episode we talk about: How you can use little every day stories to share your brand Exercises for sharing stories regularly What to do when you don't feel like you have anything to share How story telling can convey the personality of your brand You can find more from Laura: | |||
| E28: When is the right time to invest in branding? | 12 Jan 2022 | 00:21:33 | |
In this solo episode Liz explores when might be the right time to invest in professional branding for your business (spoiler it's not always before you launch your business). She also walks you through a few options if you decide to tackle your branding yourself and also gives some tips for finding the right designer for you if you are ready to outsource your branding.
In this episode Liz talk's about: What to think about when trying to decide when to invest in branding What option there are if you want to do your own branding How to find the right designer for you if you are ready to outsource
To find more from Liz check out: | |||
| E27: How to use journalling in your business with Sasha Glasgow | 15 Dec 2021 | 00:31:21 | |
Sasha classes herself as a writer, doubter and doer. Even though she's been writing in some form from the age of eight, she only started calling herself a writer last year - a rebellious act against her self-doubting nature. She's an avid journaler and lover of words, who wants to use them to challenge the negative narratives that women can have about themselves. She does this through what she calls #RemindHers. Little notes of thought dotted around the internet to remind women (including herself) of what has always been there: the core things within us that light us up and guide us towards the lives we want to live. The things that can be shrouded by responsibility, shoulds, engrained narratives and self-doubt. Through her email letters, journalling workshops, podcast and Instagram #RemindHers, she documents her journey as it unfolds, unlearning self-doubt, tuning back into self-trust, and living this new creative multi-hyphenate life she has finally given herself permission to pursue. Her hope in doing so publicly is that each step proves to be small, powerful #RemindHer to those who come across her words, in their own lives." In this episode we talk about: How Journalling can help you in running your business What some of the mistakes people make when it comes to journalling Ways to make journalling work for you and different types of journalling Sasha shares some amazing prompts to help you think about your business and how it is going. To find more from Sasha check out: Sasha's RemindHer newsletter, for all new things happening. Season one of the podcast. Designed to be be there and be revisited whenever you might need them.
To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley Also a big thank you to this episodes sponsor Little Nutkins - They sell the most beautiful selection of wooden toys, clothes, prints and gifts and their shop is so perfectly curated and everything aims to educate, inspire and empower our little ones. You can search everything they offer by age, brand or type of product which is such a time saver when looking for gift ideas. | |||
| E26: When your hobby becomes your business with Ian Barnard | 01 Dec 2021 | 00:37:49 | |
Ian Barnard is a digital lettering artist and calligrapher from the UK. He has a passion for inspiring, entertaining and helping people to get better at their lettering skills through videos on his Instagram and Youtube channels and also creating digital lettering brushes for the iPad. In this episode we chat about how what started as a hobby has now turned into his full time work. We also talk about: How experimenting in your business can lead to exciting and unexpected opportunities The impact generously sharing free products had on his business About not being an overnight success and what comes before that And which marketing tools have worked best for him as he has grown his business To find more from Ian check out:
To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley
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| E25: Lessons from Season two | 27 Sep 2021 | 00:27:43 | |
In this solo episode I share some of the key lessons that I have learn't (or re-learn't) from interviewing my guests in Season 2. Join to me to get inspired and think more about building a business that is unique to you and feels good to you. I also touch on aspects of marketing and branding and what some of my favourite business tech tools are. To find out more about me and what I do you can visit: | |||
| E24: Creating your business strategy with Alice Benham | 20 Sep 2021 | 00:52:55 | |
In this episode I chat to Alice Benham a business and marketing strategist, podcast host and monochrome enthusiast! Her job is to help you connect with the big picture of your business and inject the support and expertise that will get you there, on your terms. With a focus on having fun whilst you grow, her expertise centres around helping you to discover your mission, communicate your vision and values, put in place systems and processes that work for YOU, and develop and implement the strategies that enable you to work towards, and smash, YOUR goals, whatever they may be. In this episode we talk about: What does the word strategy actually mean What the core foundations of your strategy should be When is the best time to put together your business strategy What are some of the mistakes people make and things they do well when it comes to business strategy You can find out more about Alice and her work: Her Foundations First programme Starting the Conversation Podcast Tools that were mentioned in the episode: To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley | |||
| How to Use TikTok with Tigz Rice | 12 Jun 2024 | 00:32:28 | |
Okay, I haven't talked about it for a while so you might've forgotten (!) but remember that time I went viral on TikTok? Well since then I've been woefully absent on the app so I thought it was finally time to focus on it and there's no better way to do that than dedicating an episode of Building Your Brand to it! So in today's episode I chat with personal branding and Boudoir photographer & TikToker Tigz Rice who grew her following to 100k in less than a year! We discuss their experiences going viral and some of the challenges maintaining a presence on the platform. Along the way we covered strategies for content creation and growth on social medi and leveraging different platforms for brand success. If you think TikTok isn't for you, this episode will change your mind! Episode highlights: 06:12 Tigz's TikTok Success Story: From Lurker to Influencer Thanks to Studio Cotton for sponsoring this episode. Don't forget to check out Tigz online and follow her on TikTok If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!
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| E23: Make the most of launching with Luci McPherson | 06 Sep 2021 | 00:58:48 | |
Luci runs Eileva Tide Studio; a branding, web and creative design and strategy studio for female-run businesses. Luci has been designing brands and websites for almost 10 years and takes a unique, holistic approach to her design work. Her design and strategy is very intuitively led to ensure the end result resonates both with her clients and their dream target market. She also has launched products and programmes for herself and clients over 50 times and in this episodes shares lots of helpful information about what she has learnt over the years. In this episode we talk about: Why launching can be great for business How to nurture your audience before a launch What are some of the mistakes that people make when launching What launching might look like for a product based business What tech tools can help create a successful launch You can find out more about Luci and her work: Tools that were mentioned in the episode: (*this is an affiliate link) To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley | |||
| E22: Niching and Consistency with Yvie Ormsby | 30 Aug 2021 | 00:30:59 | |
Yvie Ormsby is a creative sidekick, small-biz champion, colour-lover and the founder of Yoco Studio. She helps women with big ideas amplify their business with bold and playful branding and creative content that is as packed full of personality as they are. In this episode we talk about: Different ways that small business owners can niche their business How to make niching work for you What should consistency look like for a small business How to do business in a way that feels good for you
Find out more about about Yvie: Her new offer helping businesses stay consistent on social media called Content Booster To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley | |||
| E21: Learning to Hype Yourself with Lucy Werner | 23 Aug 2021 | 00:55:18 | |
In this episode I chat to Lucy Werner who is the founder of The Wern, a boutique consultancy for publicity & design. She has 17-years publicity experience both in-house and for some of London's top agencies. In May 2021, she created HypeYourself.com an online DIY PR & brand platform for small businesses. She has written a best-selling book Hype Yourself and her second book Brand Yourself is available for pre-order now, written with the co-founder of her two children and creative director Hadrien Chatelet. In this episode we talk about: How to think of your business as a magazine when working out what to talk about How to show a little ankle without feeling like you have to bare all Some of the mistakes that Lucy see's small businesses making Lot's of amazing tips for finding PR opportunities And also why branding is important for small businesses You can find more from Lucy: To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley | |||
| E20: Making the most of Pinterest for your business with Sahar Twesigye | 16 Aug 2021 | 00:45:31 | |
Sahar is a Pinterest Marketing and Business Strategist who's on a mission to help impact driven women grow profitable businesses without sacrificing family. After launching her wellness blog, Earth and Spoon in 2017 she was frustrated with the lack of traffic and decided to test drive Pinterest. Within 90 days, she increased her traffic by 300% and reached over 2 million monthly views on the platform a year later. In this episode we talk about: What sort of content you should be sharing on Pinterest Why it is not a social media platform About her business and how it has grown and how she invested in her learning What to do and what not to do when it comes to Pinterest Why Pinterest is the platform for introverts Find more about Sahar at her work: Get Sahar's 7 Proven Pinterest Strategies You Need to Know - Free 30 Page Handbook To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley | |||
| E19: Weaving play into life and business with Emma Worrollo | 09 Aug 2021 | 00:44:20 | |
In this episode I chat to Emma Worrollo who has created Playful Den. Emma is an expert in the theory of play. Play is one the most natural human states we long to be in. But the journey to the adult-side is full of social conditioning and expectations which make us lose touch with our inner child. We forget how to play. We start feeling awkward about being silly. And somewhere in the process our dreams can start to seem childish or no longer relevant. We move away from who we once felt determined and destined to be. Play can bring that piece of you back. In this episode we chat about how we can be more playful in our businesses, how to balance work and play, how to resist turning all of our hobbies into business and we also talk about Emma's experiences running her own small business. You can find out more by visiting: To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley | |||
| E18: Creating wearable art with Liz Lafrate of Fizz Goes Pop | 02 Aug 2021 | 00:37:20 | |
Fizz Goes Pop is the colourful brainchild of Lizzie Lafrate, a creative with a penchant for all things colourful and shiny, there is in fact every chance she was a magpie in a past life. Her mission is to create lovely wearable art, made with love and attention to detail. Her background in graphic design pokes through into everything she does, be it wearable art in the form of juicy mirror perspex jewellery or her beautifully bold monogram and letter plaques. She is based in Cardiff, but travels to markets (outside of COVID!) all over the UK. In this episode we talk about: Lizzie's winding career path to the point she started her business How the business evolved and changed over time How she uses her instagram community to influence what she designs next What some of the struggles have been working for herself Find out more about Fizz Goes Pop: | |||
| E17: How Madlug is using bags to impact lives with Dave Linton | 25 Jul 2021 | 00:47:25 | |
In this episode I am joined by Dave Linton. Dave is an innovator, social entrepreneur, thought leader, mentor of social enterprises, motivational speaker and the founder and CEO of award-winning Madlug C.I.C. which won the Social Enterprise UK consumer facing award in 2018. In 2019 Dave went on to win the prestige titles of GBEA Entrepreneur of the year for Northern Ireland and Entrepreneur for Good for the UK. Prior to beginning his journey with Madlug, Dave was a youth worker for over 20 years. and for the past six years he has also become heavily involved in mentoring and raising awareness of social enterprises. In the episode we talk about: The story of how Madlug got started How Madlug gives kids in care their dignity back How Dave came up with the name and the process of branding Madlug Which book inspired their brand building the most What marketing has worked well for them and what hasn't Find out more about Madlug: To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley | |||
| E16: Why blogging is great for business with Aime Cox-Tennant | 18 Jul 2021 | 00:50:48 | |
In this episode I chat to Aime Cox-Tennant all about blogging and how brilliant it can be for small businesses. Aime is a small business expert and founder of Bristol-based marketing agency, Studio Cotton. She and her team support creative indie businesses with stunning brand identities, wonderful websites, and pragmatic marketing campaigns, as well as sharing heaps of advice and bitesize tips via their popular blog and pretty-in-pink Instagram. In the episode we talk about: Why blogging can be a great way to attract people to your website Coming up with ideas for blog posts Repurposing blog posts to make the most out of your content And we chat a fair amount about Instagram too Find out more about Aime and Studio Cotton:
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| E15: Get to know The Kindred Workshop with Mutsa James | 12 Jul 2021 | 00:29:49 | |
Mutsa is the designer and creator of The Kindred Workshop, selling handcrafted ceramic earrings. Having been made redundant in 2020, Mutsa started experimenting with clay during the first national lockdown, creating a little collection of earrings for herself. She eventually turned her new lockdown hobby into a small business that she now runs from home with the help of her husband Dan. Mutsa is passionate about turning lumps of clay into beautiful, unique pieces. Her products come in low waste packaging as she strives to be more friendly to the earth. You can find her shop on Instagram @thekindredworkshop We talk about: Selling your products exclusively on instagram The highs and lows of working for yourself Creating boundaries when running your own business
To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley | |||
| E14: A brand on a mission to make kids books more diverse with Lynsey Pollard | 05 Jul 2021 | 00:35:09 | |
Lynsey founded and runs Littleboxofbooks.co.uk. They provide inclusive and representative books to families and schools, helping more children see themselves in the books they read and helping all children better understand the world and their place in it. They are all about making sure children read from diverse bookshelves, bookshelves that show diversity in race, culture, family set up, representations of disability and gender roles so that we can grow a generation of kind and compassionate humans, who understand, accept and expect diversity. In this interview we talk about:
Check out the links below to find out more information about Little Box of Books and also other references made in the episode. To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley | |||
| From Overwhelm to Intentional Business Growth with Productivity Mentor Louise Miller | 05 Jun 2024 | 00:40:51 | |
I don't even need to ask if you've ever felt overwhelmed in your busiuness because I am 99% sure we ALL have. You might even be feeling, like me, a little bit overwhelmed right now. If so, today's guest Louise Miller, a Productivity Mentor and the host of The Unfrazzled Podcast, is here to soothe your worries and empower you to feel less frazzled. I loved hearing Louise's practical takes on dealing with tasks, setting clear goals and creating space for rest and mental space to foster creativity. We also talked about how to say 'no' which is something we all need to do more! Mentioned in the episode:
Episode highlights: 02:43 Identifying and Tackling the Root Causes of Overwhelm Don't forget to check out Louise online and follow her on LinkedIn! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review! | |||
| E13: 11 things we have learnt about building a brand in Season 1 | 03 May 2021 | 00:26:52 | |
Welcome to Episode Thirteen with Liz Mosley In this final episode of Season 1, it is a solo episode with host Liz Mosley. She does a round up of the common themes and lessons that have come out of this first season. There are a 11 summary points and reflections. She talks about:
See more from Liz: | |||
| E12: Growing your brand with digital products with Kei Maye | 26 Apr 2021 | 00:28:56 | |
Welcome to Episode Twelve with Kei Maye Kei Maye is a Creative Consultant, Educator and the Founder of the platform Creative Champs. Her experience is multi-disciplinary within the creative arts industries, ranging from freelancing to licensing to art based product selling. She founded the Creative Champs platform to provide education, tools and resources to kick-start the careers of visual artists, designers and creative business owners. We talk about:
See more from Kei: To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley | |||
| E11: Organisational tools to help improve your brand with Josephine Owusu | 19 Apr 2021 | 00:49:04 | |
Welcome to Episode Eleven with Josephine Owusu Josephine is a Strategic thinker & Operations specialist with over a decade of experience working with award winning corporate Media companies and thriving startups, managing creative teams & large multi-6 figure production budgets for brands including Cartoon Network & Boomerang. She works 1-1 with Creative female founders who want to grow their businesses, but are overwhelmed by how they can do this. Josephine gives her clients a unique perspective on the systems and processes that they need to grow. Her framework gives her clients the clarity and confidence that they need to achieve their goals in life and business. We talk about:
See more from Josephine: In the episode we talked about lots of tools that can be used. Here they are listed and linked below: * links marked with an asterix are affiliate links. To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley | |||
| E10: Building a brand with a cause with Bryn Frere-Smith | 05 Apr 2021 | 00:44:39 | |
Welcome to Episode Ten with Bryn Frere-Smith Bryn founded and works for Blue Bear Coffee Co. They are a social enterprise that raises money and awareness for organisations fighting human trafficking and modern slavery, through coffee. We talk about:
See more from Bryn and Blue Bear Coffee: To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley | |||
| E9: Telling your brand story with Laura Leigh Chapman | 29 Mar 2021 | 00:46:40 | |
Welcome to Episode Nine with Laura Leigh Chapman Laura is a brand messaging mentor and communications consultant for creative folk with big hearts and big dreams. She helps them to get clear, connect with their people and confidently bring their full self to their business. She has been working as a communications pro, with businesses large and small for over 15 years, supporting them with communications strategy, planning, messaging and lots and lots of writing. She is all about supporting more fabulous people - like you - to tell your business stories, own your awesomeness and feel comfortable and confident sharing who you are, what you do and why you do it. We talk about:
See more from Laura: You can mostly find Laura handing out on Instagram To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley | |||
| E8: Enhance your brand with photography with Aiste Saulyte | 22 Mar 2021 | 00:42:42 | |
Aiste is a personal branding photographer, based in Lewes, a small town in East Sussex. Available all across UK + beyond! She helps intuitive entrepreneurs show up online with confidence by creating brand photography that captures their unique personality and brand values, so they can connect with their ideal audience from the moment they land on their website or social media. We talk about:
See more from Aiste: To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley | |||
| E7: Sharing your brand on Instagram and TikTok with Ola Pelovangu | 15 Mar 2021 | 00:45:45 | |
Ola is a full time content creator, mum of 3 and wife. Her background is in brand partnerships and Media, previously global brand partnerships manager at TikTok and prior to that Head of beauty, fashion and media brand partnerships at global media and entertainment. She is very humbled that last year she was able to make the transition from her 9-5 to become a full time content creator along side her family aka The Pelo Fam. They share open and honest content all about Family and a lot of Food. Your Tiktoking, Plantain loving family. There isn't a day that she is not thankful that they get to be professional joy bringers as a family. If it makes them smile, you'll be sure to see them sharing it so they can bring others in on that joy too. We talk about:
See more from Ola: To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley | |||
| E6: Using words to show up authentically online with Suzy Darke | 08 Mar 2021 | 00:47:02 | |
In this episode I am joined by Suzy Darke. Suzy is a copywriter and visibility coach. She loves working with people who have invested their hearts in their businesses. She helps business owners tell their stories and get more visible in a way that feels good and true to them but also helps to grow their business. We talk about:
See more from Suzy: To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosle | |||
| E5: Building connection using video with Xanthe Berkeley | 01 Mar 2021 | 00:37:08 | |
In this episode I am joined by Xanthe Berkeley. Xanthe is a photographer, video creator, stop motion artist and educator. Shooting lifestyle portrait photography for families and women, guiding and inspiring others to start shooting video and make their own films, through her workshops and online film courses and working with various brands creating videos, stop motions and photos to be shared across their social media channels. We talk about:
See more from Xanthe: To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley | |||
| E4: The benefits of podcasting as a marketing tool with Lucy Lucraft | 22 Feb 2021 | 00:35:50 | |
In this episode I chat to Lucy Lucraft all about the benefits of podcasting as a marketing tool. Lucy is an award nominated freelance journalist and podcast producer based in Brighton. A former travel writer she has bylines with The Sun, Express, Lonely Planet, Stylist, Red, The Pool and Mother & Baby but now focuses on helping womxn make podcasts while making her own! We talk about:
See more from Lucy: Lucy's Podcast with Aja Barber To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley | |||
| The Art and Impact of Packaging Design with Beatrice Menis | 29 May 2024 | 00:37:52 | |
I had a bit of a lightbulb moment the other day when I realised that I've never dedicated zand podcast episode to packaging design, despite the fact it's SUCH a big part of branding design. That's why I spoke to today's guest, packaging designer Beatrice Menis. Beatrice's enthusiasm for packaging design oozes out of her and you can just tell that she absolutely loves it. Today's chat was so great, and her tips are so applicable to service based businesses too. I loved chatting to Beatrice and I really hope you enjoy the episode as well. Referenced in the episode: Episode highlights: 07:03 The Impact of Packaging Design on Businesses 13:01 Common Mistakes in Packaging Design 27:09 Creative Packaging Ideas for Small Businesses 29:23 Applying Packaging Principles to Service-Based Businesses Don't forget to check out Beatrice online and follow her on Instagram! If you'd like to have a chat come find me on Instagram. Can't wait to connect with you. This episode was written and produced by me and edited by Lucy Lucraft. If you enjoyed this episode please leave a 5* rating and review!
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| E3: Getting to grips with email marketing with Menekse Stewart | 15 Feb 2021 | 00:54:50 | |
Welcome to Episode Three with Menekse Stewart In this episode I am joined by Menekse Stewart. Menekse is an SEO specialist, marketing nerd and creative business cheerleader. Her name is pronounced meh-neck-sheh and she is a marketing consultant, with over 15 years' experience specialising in Search Engine Optimisation and organic traffic (where organic means "natural" or "free" as opposed to lacking in pesticides). Creative business is where her passion lies, and she LOVE helping designers and makers generate more sales from their online platforms so they can focus on doing what they do best: creating and making the world a more beautiful place. We talk about:
See more from Menekse: To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley | |||
| E2: Why brand strategy is so important with Luke Tonge | 06 Feb 2021 | 00:45:09 | |
Welcome to Episode Two with Luke Tonge In this episode I am joined by Luke Tonge and we discuss brand strategy and what things small business should be considering and thinking about before they even get to the design stage of their branding. Luke is a graphic designer, lecturer, and events wrangler in Birmingham. He specialises in identity & editorial work for brands, agencies and charities. As an introvert he finds it ironic to now spend most of his time on some sort of stage. He's a visiting lecturer at Birmingham City University and co-director of Birmingham Design, the organisation responsible for the Birmingham Design Festival & Glug Birmingham. We talk about: What Brand Strategy is Why it is important to put the work in with the strategy stage of the branding process Tips for finding out about your audience and what they want Working out what your USP is as a business See more from Luke: To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley | |||
| E1: What to expect from the podcast and an introduction to branding and marketing | 06 Feb 2021 | 00:27:27 | |
Welcome to the Building Your Brand podcast, with me Liz Mosley In this introductory episode I tell you a little about my journey as a graphic designer and share why I'm so passionate about helping small businesses use branding to tell their authentic story and find the right clients. I talk about: The secret of good branding How I got to where I am today Marketing and its relationship to branding And a bonus drinking game (!) Branding and marketing illustration reference in the episode To find more from Liz visit lizmosley.net and follow her on instagram at @lizmmosley Please subscribe so you never miss an episode and do think about leaving me a 5* rating and review on Apple Podcasts as it really helps me reach more listeners. | |||