Build Up – Details, episodes & analysis

We have some exciting news that just couldn't wait, so we're bringing you a special episode out of season. We're incredibly excited to introduce our partnership with Firehouse Agency, a full service marketing agency located in Dallas, Texas, to our listeners.

In this special summer episode, we invited Steven Smith, CEO, and Tripp Westbrook, President & CCO, of Firehouse to chat about what they specialize in, how ZGM and Firehouse align on our visions for shaking up homebuilder marketing, homebuilding trends they're seeing in Texas, and more.

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It's the final episode of Season 3! 🎉 Thanks for sticking around with us for another season.

In this episode, Jordan, Salina, and Shelby recapped their top takeaways from this season, shared their favourite personal brand experiences, and what homebuilders can take away from those memorable moments.

What should we discuss next season? DM us on Instagram or comment on LinkedIn with topic ideas and guest suggestions for Season 4. You can even let us know what your top takeaway from this season was, who your favourite brand is and why, or a memorable brand experience you've had—we'd love to hear from you.

Until next time, listeners! ✨

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In our Season Three premiere (🎉) we invited Dan King, President and Partner of ZGM Modern Marketing Partners on the show to discuss brand and brand platforms. In this episode, learn what a brand is (and isn't),  how brand plays a role in your organization, and why all homebuilders should invest in their brands.

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Robbie Kamaleddine,  realtor and cofounder of The Bureau , joins us on the podcast to chat about how realtors and homebuilders can work together.  In this conversation, we cover what homebuilders need to provide realtors, how realtors need to work with homebuilders, and why new buyers would choose realtors over direct sales.

Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes

Stuart Wen,  Senior Marketing Coordinator at Rohit Communities,  and Logan Widdicombe, Content Team Lead at ZGM, sit down to discuss everything homebuilders need to know about influencer marketing.  In this chat, we go through what influencer marketing is, when it makes sense to deploy, and how to work with influencers to get the most bang for your buck.  

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Rob Fairhead, Partner and Chief Strategy Officer at ZGM Modern Marketing Partners,  joins us on the podcast to talk about the big, scary word we can't seem to stop talking about — recession. With 20+ years of experience in advertising, Rob knows a lot about adjusting for economic uncertainty and walks us through how builders should look to update their marketing and advertising plans. 

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Chris Hartley, VP of Sales at K. Hovnanian, comes on the podcast to discuss how sales and marketing can work together, what it means to sell homes in the digital age, and why the customer journey should be top of mind for anyone in sales or marketing. 

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Allison Watson, Vice President at market research firm Leger, joins Build Up to discuss generational differences and buying behaviours. Learn what is driving millennial purchasing habits, differences in generational values, and the different drivers of brand loyalty in varying age groups.

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Paul Michna, Head of PR at ZGM, is on the show to chat all things public relations. Learn how homebuilders can utilize three core PR tactics in their marketing efforts including earned media, crisis communications, and engagement.

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Jeff Archibald, Managing Director for app development company Paper Leaf, is on the show to talk digital transformation. Learn what digital transformation is, hear examples of successful transformation, and how you can get started on the digital journey.

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