Building Perspective – Details, episodes & analysis

Make it easy for buyers to say "yes!" by making it easier to tour your homes. Guest host Matt Riley and Anthony Kent of Cothran Homes have an honest conversation about the pros and cons of implementing a self-tour program as a homebuilder. 

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Chelsey and Melissa take a recent Group Two blog to the next level as they touch on incentives, branding, and content for relocation buyers. 

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Social Media Marketing is always changing. Blink a little too long and miss an update. That’s why we have our Social Corner here to keep us educated. From Facebook ad changes to TikTok tips, we drop the details on what builders can do to take advantage of the latest trends.

Focus Discussion of the Week:

Builder Marketing Managers Alexis Udine and Amanda Druschel take you through LIVE INTERVIEWS with Group Two builder partners from the IBS 2022. Our special guests were all asked the same question, “What's the biggest change you've made to your marketing or sales initiatives in the last two years, that will stick around through 2022?”. Listen to Alexis and Amanda break down these changes in detail to help inspire your marketing strategy for the future.

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Bad online reviews are practically inevitable, and the way you handle those reviews can make or break your online perception and your brand reputation. Hear from Laura Stortz, g2 Builder Marketing Manager, and Jane Vitelli, g2 Social Media Coordinator, as they discuss responding to bad reviews in a way that puts your company in a positive light.

Alexis Udine and Laura Stortz talk specifics when it comes to OSC and Online Marketing collaboration. The OSC gets to hear straight from your buyers what they are looking for and the questions they are asking. By working together, your OSC can enhance your marketing content so your content addresses the things your buyers want to hear most!

Chelsey Keenan and Katie Kolakowski review where you can find and connect with Group Two team members at the International Builders’ Show this year in Orlando. How you can participate in Builder Books’ The House That She Built $500 Cash Challenge every day, the awesome photo ops you’ll have with some life-size The House That She Built character cut-outs, and more. We can’t wait to see everyone in person!

Discussion of the Week:

Chelsey Keenan and Alexis Udine recap the top trends in new homes sales & marketing for 2022: How to sync your OSC messaging with your sales and marketing goals; keeping your media and branding consistent, fresh, passionate and personalized; the growth and importance of TikTok; focusing on SEO generating content.

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What are you doing this season to connect with your community? Holiday food drives, community events, donations, and giveaways — Katie Kolakowski and Chelsey Keenan are here to talk about corporate social responsibility, what that looks like for builders, and how you can use it in your marketing.

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We’re gonna be straight with ya on this episode. Your expectations of traffic might be a little outta wack after the whirlwind that 2020 and 2021 brought. Matt and Alexis Udine (our Director of Online Sales Coaching) are here to realign your chakras and your benchmarks and put you on a more grounded path to traffic reality. Plus, tune in for tips on how get back to the fundamentals of good lead follow up.