Anewgo of New Home Sales – Details, episodes & analysis

In this episode, Anya Chrisanthon speaks with Don Turner, National Sales Director for New Construction at Realtor.com. They discuss effective strategies for lead generation in the new home market, the importance of interactive content and transparency in listings, and how the homebuilding industry is adapting to changing buyer preferences and technological advancements. Don shares valuable insights on current market trends, the impact of AI and smart home technology, and the evolving relationship between homebuilders and realtors.

Join host Anya Chrisanthon for a mind-bending episode of Anewgo of New Home Sales. What begins as an exploration of AI in home building takes an unexpected turn, revealing a startling truth about the future of content creation. Discover how artificial intelligence is reshaping the industry and prepare to question everything you thought you knew about technology's role in real estate.

In this episode, Anya Chrisanthon interviews Leah Fellows, founder of Blue Gypsy Inc., to discuss the findings from the 4th Annual Online Homebuyer Mystery Shop Report. Leah shares insights on the importance of having dedicated online sales counselors (OSCs), effective lead follow-up strategies, and the critical role of marketing in driving high-quality leads. The discussion also covers the decline in OSC usage among builders in 2023, the need for diverse communication channels, and the significance of adopting technology to improve the customer experience. Leah emphasizes the importance of focusing on lead quality over quantity and provides advice on how builders can adapt to the ever-changing online-first buyer.

Leah Kaiz Fellows, founder and owner of Blue Gypsy Inc. is an online sales training expert, adventurer, and home building industry professional.

After graduating with a degree in communication from Boston University, Leah chose the unconventional path of a wanderer as she gained insights into different cultures, places, and people. Her Gypsy years allowed for crazy adventures and unique jobs giving her the skills and confidence to work in any setting and relate to a multitude of personalities and professionals.

She spent 13 years traveling the world as a backpacker, sailboat captain, and dive instructor. In 2006 Leah began work in the new home sales industry managing leads, setting appointments, and assisting with new home sales for a large local builder in Virginia Beach. It was here that she developed her first online sales program with metrics reaching to 32% of the overall sales for that builder, at a time when the industry standard was 20-25%. She often joked that her non-existent Customer Relationship Management software (CRM) was put together with bubble gum and duct tape.

The Gypsy naturally thrived in this role and was intrigued with the relationship building that is necessary to be successful in online sales.  Her writing skills played a key role in her travels as she worked freelance for magazines and newspapers and these skills continue as an important part of her duties in writing custom campaigns, website copy, and relevant blogs.

Leah then went on to start Blue Gypsy Inc. in 2010 working with builders, developers, and real estate related businesses as she developed a proven Online Sales System along with her very own Online Sales Process.

Since 2014 the Blue Gypsy has focused on Online Sales Training for builders across the country to help them improve their sales and the way they handle digital leads. Writer and speaker, Leah brings real world experience, and a unique, relatable quality to all her engagements.

Giving back to the building industry is important to her. She is an active member of the Professional Women in Building Council and the Sales and Marketing Council locally and nationally. Currently a board member at the Home Builders Association of Metro Denver PWB, she also is also the past chair (2019-2021) the Mentoring committee and is the past co-chair (2021) of NAHB PWB’s Membership and Communications sub-committee and the current 2nd Vice Chair of the Professional Development sub-committee. Leah is also a on the board of Trustees for NSMC and is the past chair (2021) of the Membership and Communication sub-committee.

She writes numerous articles for Building Women Magazine, Build Maryland Magazine, Colorado Builder, and other industry blogs and publications and has spoken at the International Building Show both onstage and in PWB Headquarters, SEBC, as well as on industry webinars and podcasts around the country.

Download the 4th Annual Homebuyer Mystery Shop Report HERE

Kimberly Mackey of New Homes Solutions is on the Podcast this week to talk about current market temperature, salespeoples' state of mind and how to measure the right metrics for predictable sales. So let's get some traction with Kimberly Mackey!

For full show notes please visit: https://anewgosell.com/show22

Offerpad's Homebuilder Services team works with more than 40 of the nation's top homebuilders to streamline sales processes and get prospects under contract faster by removing one of the biggest barriers to buying new — the home sale contingency.

We're chatting with Brigham Weight-National Director of Strategic Partnerships and Abbie Mirata Senior Director of Training and Operational Performance at Offerpad.

To learn more how Offerpad partners with home builders please visit: https://www.offerpad.com/hba/

Nearly 70 percent of all homebuyers are open to new construction, but only about 15 percent of them end up in a new home. As an industry we struggle to compete against used homes, because finding a new home on a desired lot with finishes of buyers choice and within their budget is one of the most difficult tasks. The process relies on buyers determination to search countless builder websites one by one which makes it difficult to compare their favorites or to save their progress. 

At Anewgo, our philosophy has always been simple. Make the customer online shopping experience as seamless as possible. Our My Home App allows buyers the ability to find, design, experience and now even buy new homes online. By combining great visualizations, seamless customer experience and insightful shopping behavior data we help our builders provide the best possible online experience for their buyers.

And now we’re on a mission to make it easier for new home buyers to find homes online. Introducing Anewgo Marketplace coming summer of 2022!

The upcoming Anewgo Marketplace Portal lets buyers shop across the entire Anewgo network of builders, communities, plans and homesites. Not only can they compare and save their favorites across this marketplace, but they can have their AI shopping assistant, continuously match and notify them of their ideal homes and communities.

 Leads follow you. Marketplace matches builder’s products to lead’s desires where they can then like, favor and share your homes and follow you.

Bringing Content to Buyer - Unlike many portals where shoppers come to only link to another website, Anewgo Marketplace brings the builder’s plans to buyers personal MyHome page to design, experience and eventually buy online.

Match and Notify - Set it and forget it! No more daily searches to see if new community, plans, or inventory homes are available. AI suggests best matches and notifies shoppers of new products and availability.

To learn more please visit https://anewgosell.com/show20

Roland Nairnsey is the Founder of New Home Sales Plus and Author of Mastery of Selling for New Homes.

Roland has been a real estate sales and thought leader for over 30 years and currently trains teams with monthly sales in the billions. Roland is know as the "Stuff Guy" for teaching "non-BS" skills that are honed from his own real world experiences, and are proven to work.

Improve your ability to communicate, connect and close more sales, while having a laugh or two along the way at The Tropical Sales Retreat this November at the Clearwater Beach. Use promo code ANEWGO at checkout to receive $100 off your ticket price. For tickets: https://www.newhomesalesplus.com/AnewgoRetreatPage

For full show notes please visit: anewgosell.com/show19

Homes for HOPE works in partnership with the building industry to accelerate the end of global poverty in all its forms.

To fight global poverty, a builder will identify a job to be a Homes for HOPE project. Trade partners, suppliers, and service providers choose to join the project by donating or discounting their time, talent, and resources, which maximizes the profit margin without compromising quality. Once the project is completed, the resulting donation is used to provide training, savings services, and loans to men and women living in poverty, gradually breaking the cycle of poverty.

To learn more about Homes for Hope please visit: https://homes4hope.org/
For full show notes please visit: https://anewgosell.com/show18

As interest rates rise many home builders find that a number of their backlog customers no longer qualify for their homes. It can be a difficult conversation to have with your clients because they're already frustrated by longer build times and higher prices.

Christine Miles, a leading business consultant known as the Listening Guru and author of the bestselling book, What Is It Costing You Not To Listen shares her advice on having difficult conversations. Asking better questions and listening can help with that. Christine says that most of us listen to what we think we hear rather than what is being said.  Instead, we need to listen to understand.  
For full show notes please visit: https://anewgosell.com/show17

We all know that, buying a new home is really notoriously bumpy process. It's a bumpy ride and what we really, want to do is to utilize new technology to pave the way for e-commerce because, we're the last industry to incorporate that, but it's coming. Our goal is to improve this whole customer shopping journey, we want to move the customers most effectively from discovery to sales conversion. 
For show notes please visit: https://anewgosell.com/show16