Spotlight – Details, episodes & analysis

🎙️ Welcome to Spotlight, the podcast powered by the Calgary Marketing Association, where we illuminate the bold ideas and dynamic people shaping Calgary’s marketing landscape.

In this trailer, get a sneak peek of the conversations with trailblazing marketers, the behind-the-scenes stories of game-changing campaigns, and the actionable insights that will inspire your next big idea.

From celebrating the creativity of our local talent to uncovering the strategies driving success, Spotlight is your go-to source for fresh perspectives and practical takeaways in marketing.

Hit play to discover how we’re bringing Calgary’s marketing community into the spotlight—one episode at a time. Don’t forget to subscribe so you never miss the brilliance!

You might be overspending on your website while your marketing dollars could be working harder elsewhere.

In this episode, Derek and Marc chat with Scott King, President of H2 Accelerator—a partner of the Calgary Marketing Association.

Scott talks about maximizing your online marketing budget, driving real impact and making smarter investments.

In the first episode, we challenge one of the most ingrained corporate philosophies: "Bring me solutions, not problems".

How has the mindset impacted the way businesses operate, and more importantly, their ability to succeed?

But the truth is, we need to start focusing on the art of identifying the RIGHT problem as that's just as critical as finding the solution.

Our first guest, Pedro, Strategy Director at WJ Agency, will discuss how the best strategists uncover the true challenge worth solving and why slowing down to "sharpen the axe" is vital for effective marketing outcomes.

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In this episode, hosts Derek Hovinga and Marc Binkley sit down with Jill Dewes from Daughter Creative to explore the real purpose behind submitting marketing and ad work to award shows.

Is it a vanity play, or can it be a legit growth strategy?

We talk about the impact of awards on brand reputation, client trust, and agency growth.

This podcast is powered by Calgary Marketing Association

In this episode, we sit down with Michael Kohlweg from Mountain Fold Studio and Casey Corneil from Calgary Public Library to dive into the creative process behind a fantastic piece of art marketing that you'll probably see from a public institution.

We break down:

• How they developed such an engaging and unorthodox concept
• The creative process that brought it to life
• How they got buy-in from the marketing and communications team at CPL
• Why taking creative risks can lead to powerful results

Check out their Short Film, Page, in the link below:

https://youtu.be/u9JTXEBLpjo?si=cGWmS2P8AsBemb86

This podcast is brought to you by Calgary Marketing Association

On today's episode, we're Spotlighting a webinar we held with Ann Marie Kerwin on the Multiplier Effect.

Ann Marie Kerwin is the Americas Editor for WARC, a global marketing firm that provides evidence, expertise and education to ensure marketing strategy drives business success. As a WARC editor, she focuses on how marketing can make the business case for creativity. Previously Kerwin was VP-Content for eMarketer, a research firm focused on digital marketing and an editor for Ad Age.

To download The Multiplier Effect:

https://page.warc.com/the-multiplier-effect-report

The SEO game is changing — fast. The old playbook of cranking out blog posts, waiting for Google to crawl your site, and hoping for clicks is quickly becoming outdated.

In this episode, we sit down with Ray Wang from RW Digital, a digital strategist who never followed that traditional SEO model — and turns out, they may have been ahead of their time.

We unpack:

• Why AI and large language models (LLMs) like ChatGPT are disrupting the way we think about search

• What Zero-Click Search (ZCS) really means and why it matters

• Whether ranking #1 still has value if nobody clicks

• How to shift your strategy: first-party data, long-tail keywords, PR mentions, and more

• What modern marketers should track in GA4 to measure impact in a zero-click world

If your search traffic is dropping or your SEO strategy feels stuck in 2018, this one’s for you.

In this episode, we sit down with Tyler Chisholm—entrepreneur, podcaster, and author of Curious as Hell—to explore how curiosity isn’t just a personality trait… it’s a leadership strategy.We dive into:Why curiosity beats ego in businessHow Collision became a marketing machine and relationship builderWhat modern marketing leaders can learn from asking better questionsThe frameworks Curious As Hell that helped lead, market, and connect more effectivelyWhether you're a marketer, founder, or team leader, this conversation is your reminder that curiosity isn’t a soft skill—it’s a power move.

On this episode, we're running back a webinar we held in May about Influencer Marketing.

Join our panelists Kristyn Snell, Gabe Mederos, Jessica Harcombe Fleming, and Umair Tazeem if you want to move beyond one-off influencer posts and build creator strategies that actually work.

In this episode of Spotlight, we sit down with Joelly Goodson—host of the Branding Matters podcast and the ultimate “Branding Badass.”

By day, Joelly is the Brand Ambassador and Business Development Specialist at BAMKO, a global leader in branded merchandise that actually drives results.

We dive into why branding really matters (yes, pun intended), how to transform a logo into true brand loyalty, and why great merch is more than just swag—it’s strategy.

Whether you’re a founder, a marketer, or just a fan of good branding, this episode is packed with insight, inspiration, and a few laughs along the way.