Brandfetti – Details, episodes & analysis

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Brandfetti

Brandfetti

Anita Siek

Business

Frequency: 1 episode/5d. Total Eps: 396

Libsyn
A real talk no fluff podcast dedicated to helping brands stand out through copywriting, clever content marketing, and the understanding of consumer psychology. Join Anita Siek - founder and Director of Wordfetti, a strategic copywriting and communications house - as she sharp-shoots to your ears weekly practical copywriting, content, social media and online marketing advice and gives you a peek behind the curtains of how some of the best known brands in the industry have built their stand out brand through their language and copywriting.
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Recent rankings

Latest chart positions across Apple Podcasts and Spotify rankings.

Apple Podcasts

  • 🇩🇪 Germany - marketing

    04/05/2025
    #100
  • 🇩🇪 Germany - marketing

    03/05/2025
    #59
  • 🇬🇧 Great Britain - marketing

    01/05/2025
    #96
  • 🇬🇧 Great Britain - marketing

    21/04/2025
    #99
  • 🇬🇧 Great Britain - marketing

    20/04/2025
    #55
  • 🇬🇧 Great Britain - marketing

    14/04/2025
    #65
  • 🇬🇧 Great Britain - marketing

    05/04/2025
    #87
  • 🇨🇦 Canada - marketing

    23/03/2025
    #89
  • 🇫🇷 France - marketing

    09/03/2025
    #83
  • 🇬🇧 Great Britain - marketing

    08/03/2025
    #92

Spotify

    No recent rankings available



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Score global : 63%


Publication history

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What makes a successful flash offer campaign

Season 6 · Episode 362

mardi 8 octobre 2024Duration 19:54

Black Friday and Cyber Monday - how can you ensure that these campaigns, or flash offers in general, can be a mega success for your business?

 

In this episode, I dive into:

  • the 5 key elements that make up a "successful" flash offer campaign;
  • Ways you can stand out during a flash offer (especially during a busy period like Black Friday);
  • Missed opportunities (that could be leavin' money on the table) for businesses when it comes these campaigns;
  • A break-down of a proposed email sequence you can send out for your flash offer

__

 

Stuck with the emails part of Black Friday? We got chu.

We have one VERY exciting one-time-only offer comin' right up in the next week to help you get it up and ready in literally hours - be sure to sign up to our email list so you do NOT miss out:

https://wordfettigroup.com/signup

 

*FREEBIE*

 

Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

 

Make sure you follow me on @anitasiek and the team at @wordfetti

 

 

6 ways to Black Friday without having to discount

Season 6 · Episode 361

mardi 1 octobre 2024Duration 09:41

When you think Black Friday, it's likely you think of MEGA discounts, right?! Well, it doesn't have to mean you have to bulk slash your prices. In this episode, I'll share with you 6 not so traditional ways you can still #BlackFriday this year, without having to discount.

 

__

 

Stuck with the emails part of Black Friday? We got chu. We have one VERY exciting offer comin' right up in the next week - be sure to sign up to our email list so you do NOT miss out:

https://wordfettigroup.com/signup

 

*FREEBIE*

 

Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

 

Make sure you follow me on @anitasiek and the team at @wordfetti

 

 

How this e-comm biz owner increased her sales and scored a dream collab with Maddy Murray

Season 6 · Episode 352

mardi 27 août 2024Duration 43:20

In today's #WordfettiClubCaseStudy episode, I'm excited to introduce you to an incredible e-comm biz founder, Maddy Murray of The Sunday Club. Maddy joined us only 2 months ago feeling completely stuck, down and lost in her business. In fact she left me the most heartwarming message (played at the beginning of this episode) which will forever remain in my memory bank about how she felt joining the Club.

 

Fast forward 2 months later, by implementing some of the strategies in the club, and in our most recent 14 day visibility challenge not only did she increase her sales but also scored a dream collaboration.

 

In this episode, she shares the key strategies she implemented, what shifted for her in the 2 months, and simple actions you can take too, to turn things around.

 

___

 

Want to learn the system that Maddy is using too?

 

I'm hosting our ever-popular annual workshop "Caption Formula Workshop" LIVE next week, and you're invited.

 

Give me 90 mins, and I'll show you a simple system to know EXACTLY what to write to connect, compel and convert your audience.

 

You'll walk away with:

  • a repeatable content system;
  • a bank of tailored content ideas for your business (through an activity I'll walk you through)
  • the anatomy of a killer high converting caption
  • how you can take one piece of content and turn it into 10 (and do it faster with ChatGPT)

 

Grab your ticket now for just $67.

https://wordfettigroup.com/workshoplive

 

 

 

How I Never Run Out of Content Ideas

Season 5 · Episode 262

mardi 18 juillet 2023Duration 14:11

How do I NEVER run out of content ideas? It's a good question and one I often get asked. In this episode I shared the 3 ways as to how I generate a never ending flow of content ideas that's strategically aligned for us and our clients.

Want to walk away with your bank of content ideas? Join us next week for our Live Caption Formula Workshop. This is our most sought after workshop with over 600+ students and raving fans.

In 90 mins, I'll teach you:

  • the system to know EXACTLY what to say and share with your audience to get them to connect and convert
  • a 15 min fast thinking activity to generate a bank of strategic content ideas
  • copy formulas backed by psychology to help you write epic content and
  • an over the shoulder look on how you can tun 1 piece of content into 10 (and how you can leverage ChatGPT to help you do it faster).

Grab your ticket for only $67 now and get a bonus Live Q&A with me to answer all of your content, and social media questions

www.wordfettigroup.com/theworkshop

____

Make sure you screenshot and tag me @anitasiek so I can say hello.

***Want to uplevel your copy game in only 10 minutes a day over 5 days?*** Of course you do!

Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.

wordfettigroup.com/freebie

_____

Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita

 

The Different Types of Content Styles For: LinkedIn, Instagram, TikTok

Season 5 · Episode 261

jeudi 13 juillet 2023Duration 20:56

LinkedIn, Instagram, and TikTok. Whilst these are all social media content channels, each of these platforms demand a different "style" of content. Perhaps one of the biggest questions I get asked often is what type of content goes on these platforms? So in this episode I'll be throwing down the psychology behind why we use these platforms and the TYPE of content that work well on them.

 

Enjoyed this episode?

 

Make sure you screenshot and tag me @anitasiek so I can say hello.

 

***Want to uplevel your copy game in only 10 minutes a day over 5 days?*** Of course you do!

 

Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.

 

wordfettigroup.com/freebie

_____

 

Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita

 

 

6 Content Strategies That Are Working Right Now

Season 5 · Episode 260

mardi 11 juillet 2023Duration 23:32

A lot has happened in the last 2 years (hello pandemic! hello economic wobbles!) and this has also impacted how WE like to consume our content as consumers. In this episode, I throw down the 6 strategies that are working right now in terms of content marketing.

 

Enjoyed this episode?

 

Make sure you screenshot and tag me @anitasiek so I can say hello.

 

***Want to uplevel your copy game in only 10 minutes a day over 5 days?*** Of course you do!

Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.

 

wordfettigroup.com/freebie

_____

 

Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita

I’m Back! Brandfetti New Look and What’s Been Going On

Season 5 · Episode 258

jeudi 6 juillet 2023Duration 27:11

Guess who's back! Back again. After a lil reset, Brandfetti is BACK for a brand new delicious season. In this episode, I'll share with you what's been going on the last 2 months, what to expect, and how YOU can contribute to what you hear on these episodes.

 

It's great to be back in your ears.

 

Make sure you screenshot and tag me @anitasiek so I can say hello.

 

***Want to uplevel your copy game in only 10 minutes a day over 5 days?*** Of course you do!

 

Sign up to our 5 e-copy lessons below, where every day I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.

 

wordfettigroup.com/freebie

_____

 

Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita

 

How Targeted Messaging x3 Our Recent Email Campaign

Season 5 · Episode 259

jeudi 6 juillet 2023Duration 16:16

In this episode, I'm going to take you behind the scenes of a recent email campaign we did at Wordfetti. We've ran campaigns like this before, but this time around, we ended up tripling (x3) our results by doing something a little bit different. I'll share with you our exact strategy here.

 

Enjoyed this episode?

 

Make sure you screenshot and tag me @anitasiek so I can say hello.

 

***Want to uplevel your copy game in only 10 minutes a day over 5 days?*** Of course you do!

Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.

 

wordfettigroup.com/freebie

_____

 

Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita

Marija Duka Interviews Me on Building a Personal Brand and Finding Your Voice

Season 4 · Episode 257

jeudi 27 avril 2023Duration 48:51

This is a rebroadcast episode where I was interviewed on Marija Duka's podcast: The Career Confidence Podcast. We talk about some uber-powerful topics such as:

  • My transition from Lawyer to Copywriter
  • Creating your personal brand
  • Finding your unique voice
  • How to navigate around the wobbles you get when writing copy
  • What "career confidence" means to me.

 

In this episode, Marjia and I do talk about the 3 Day Copy Confidence Challenge.

 

At the time of recording, this was yet to occur, but at the time of rebroadcasting, we are proud to say this has been an epic success filled with so much transformational stories from our challengers. If you'd like to purchase the replay, you can do so for $97.

 

Simply DM me on Instagram, @anitasiek with the words: "3 DAY COPY CONFIDENCE" and I'll send you the link.

 

Keen to join us next time we relaunch Wordfetti Your Words? Join the waitlist here: wordfettigroup.com/wywwaitlist

 

__

Follow me on IG: @anitasiek

Follow Wordfetti on IG: @wordfetti

Get our 5 e-copy lessons: wordfettigroup.com/freebie

Why Copywriting Will Always Remain To Be a High Income Skill

Season 4 · Episode 256

mardi 25 avril 2023Duration 16:26

The ability to write copy gives you what I like to call? The quadruple threat in 4C's. Sure, writing copy means you yep, save cashola, and save time, but beyond all that? It equips you with the 4C's to what I believe gives a business the ultimate advantage.

Find out what the 4C's are in this episode.

This is the final chance to join us in WYW. Doors close at 11:59pm AEST 27th of April!

***Join us here: wordfettigroup.com/wordfettiyourwords***

___

Follow me on IG: @anitasiek

Follow Wordfetti on IG: @wordfetti

Get our 5 e-copy lessons: wordfettigroup.com/freebie


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