Black Friday and Cyber Monday - how can you ensure that these campaigns, or flash offers in general, can be a mega success for your business?

In this episode, I dive into:

• the 5 key elements that make up a "successful" flash offer campaign;
• Ways you can stand out during a flash offer (especially during a busy period like Black Friday);
• Missed opportunities (that could be leavin' money on the table) for businesses when it comes these campaigns;
• A break-down of a proposed email sequence you can send out for your flash offer

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Stuck with the emails part of Black Friday? We got chu.

We have one VERY exciting one-time-only offer comin' right up in the next week to help you get it up and ready in literally hours - be sure to sign up to our email list so you do NOT miss out:

https://wordfettigroup.com/signup

*FREEBIE*

Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

Make sure you follow me on @anitasiek and the team at @wordfetti

When you think Black Friday, it's likely you think of MEGA discounts, right?! Well, it doesn't have to mean you have to bulk slash your prices. In this episode, I'll share with you 6 not so traditional ways you can still #BlackFriday this year, without having to discount.

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Stuck with the emails part of Black Friday? We got chu. We have one VERY exciting offer comin' right up in the next week - be sure to sign up to our email list so you do NOT miss out:

https://wordfettigroup.com/signup

*FREEBIE*

Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

Make sure you follow me on @anitasiek and the team at @wordfetti

In today's #WordfettiClubCaseStudy episode, I'm excited to introduce you to an incredible e-comm biz founder, Maddy Murray of The Sunday Club. Maddy joined us only 2 months ago feeling completely stuck, down and lost in her business. In fact she left me the most heartwarming message (played at the beginning of this episode) which will forever remain in my memory bank about how she felt joining the Club.

Fast forward 2 months later, by implementing some of the strategies in the club, and in our most recent 14 day visibility challenge not only did she increase her sales but also scored a dream collaboration.

In this episode, she shares the key strategies she implemented, what shifted for her in the 2 months, and simple actions you can take too, to turn things around.

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Want to learn the system that Maddy is using too?

I'm hosting our ever-popular annual workshop "Caption Formula Workshop" LIVE next week, and you're invited.

Give me 90 mins, and I'll show you a simple system to know EXACTLY what to write to connect, compel and convert your audience.

You'll walk away with:

• a repeatable content system;
• a bank of tailored content ideas for your business (through an activity I'll walk you through)
• the anatomy of a killer high converting caption
• how you can take one piece of content and turn it into 10 (and do it faster with ChatGPT)

Grab your ticket now for just $67.

https://wordfettigroup.com/workshoplive

How do I NEVER run out of content ideas? It's a good question and one I often get asked. In this episode I shared the 3 ways as to how I generate a never ending flow of content ideas that's strategically aligned for us and our clients.

Want to walk away with your bank of content ideas? Join us next week for our Live Caption Formula Workshop. This is our most sought after workshop with over 600+ students and raving fans.

In 90 mins, I'll teach you:

• the system to know EXACTLY what to say and share with your audience to get them to connect and convert
• a 15 min fast thinking activity to generate a bank of strategic content ideas
• copy formulas backed by psychology to help you write epic content and
• an over the shoulder look on how you can tun 1 piece of content into 10 (and how you can leverage ChatGPT to help you do it faster).

Grab your ticket for only $67 now and get a bonus Live Q&A with me to answer all of your content, and social media questions

www.wordfettigroup.com/theworkshop

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Make sure you screenshot and tag me @anitasiek so I can say hello.

***Want to uplevel your copy game in only 10 minutes a day over 5 days?*** Of course you do!

Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.

wordfettigroup.com/freebie

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Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita

LinkedIn, Instagram, and TikTok. Whilst these are all social media content channels, each of these platforms demand a different "style" of content. Perhaps one of the biggest questions I get asked often is what type of content goes on these platforms? So in this episode I'll be throwing down the psychology behind why we use these platforms and the TYPE of content that work well on them.

Enjoyed this episode?

Make sure you screenshot and tag me @anitasiek so I can say hello.

***Want to uplevel your copy game in only 10 minutes a day over 5 days?*** Of course you do!

Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.

wordfettigroup.com/freebie

_____

Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita

A lot has happened in the last 2 years (hello pandemic! hello economic wobbles!) and this has also impacted how WE like to consume our content as consumers. In this episode, I throw down the 6 strategies that are working right now in terms of content marketing.

Enjoyed this episode?

Make sure you screenshot and tag me @anitasiek so I can say hello.

***Want to uplevel your copy game in only 10 minutes a day over 5 days?*** Of course you do!

Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.

wordfettigroup.com/freebie

_____

Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita

Guess who's back! Back again. After a lil reset, Brandfetti is BACK for a brand new delicious season. In this episode, I'll share with you what's been going on the last 2 months, what to expect, and how YOU can contribute to what you hear on these episodes.

It's great to be back in your ears.

Make sure you screenshot and tag me @anitasiek so I can say hello.

***Want to uplevel your copy game in only 10 minutes a day over 5 days?*** Of course you do!

Sign up to our 5 e-copy lessons below, where every day I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.

wordfettigroup.com/freebie

_____

Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita

In this episode, I'm going to take you behind the scenes of a recent email campaign we did at Wordfetti. We've ran campaigns like this before, but this time around, we ended up tripling (x3) our results by doing something a little bit different. I'll share with you our exact strategy here.

Enjoyed this episode?

Make sure you screenshot and tag me @anitasiek so I can say hello.

***Want to uplevel your copy game in only 10 minutes a day over 5 days?*** Of course you do!

Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.

wordfettigroup.com/freebie

_____

Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita

This is a rebroadcast episode where I was interviewed on Marija Duka's podcast: The Career Confidence Podcast. We talk about some uber-powerful topics such as:

• My transition from Lawyer to Copywriter
• Creating your personal brand
• Finding your unique voice
• How to navigate around the wobbles you get when writing copy
• What "career confidence" means to me.

In this episode, Marjia and I do talk about the 3 Day Copy Confidence Challenge.

At the time of recording, this was yet to occur, but at the time of rebroadcasting, we are proud to say this has been an epic success filled with so much transformational stories from our challengers. If you'd like to purchase the replay, you can do so for $97.

Simply DM me on Instagram, @anitasiek with the words: "3 DAY COPY CONFIDENCE" and I'll send you the link.

Keen to join us next time we relaunch Wordfetti Your Words? Join the waitlist here: wordfettigroup.com/wywwaitlist

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Follow me on IG: @anitasiek

Follow Wordfetti on IG: @wordfetti

Get our 5 e-copy lessons: wordfettigroup.com/freebie

The ability to write copy gives you what I like to call? The quadruple threat in 4C's. Sure, writing copy means you yep, save cashola, and save time, but beyond all that? It equips you with the 4C's to what I believe gives a business the ultimate advantage.

Find out what the 4C's are in this episode.

This is the final chance to join us in WYW. Doors close at 11:59pm AEST 27th of April!

***Join us here: wordfettigroup.com/wordfettiyourwords***

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Follow me on IG: @anitasiek

Follow Wordfetti on IG: @wordfetti

Get our 5 e-copy lessons: wordfettigroup.com/freebie

"Conversational" "Friendly" is NOT a brand voice. In this episode, I dive into the biggest mistakes businesses makes when it comes to "finding their brand voice" and some key lessons to take note of if you are currently in the thick of trying to find your unique voice.

Finding your unique voice is a key element that we cover in Wordfetti Your Words, our signature copywriting program. And doors? Are currently OPEN for enrolment!!

***Join us here: wordfettigroup.com/wordfettiyourwords***

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Follow me on IG: @anitasiek

Follow Wordfetti on IG: @wordfetti

Get our 5 e-copy lessons: wordfettigroup.com/freebie

Over the years, I've heard a lotta "ick" copywriting advice. In this episode, I share perhaps one of the BIGGEST icks that I believe could be hazard-cone-ing a lot of businesses. Prompting more second guessing, instead of creative, original, idea exploration.

In this episode, I shared with you a FREE LIVE MASTERCLASS I am hosting in around 24 hours. You comin? It's happening on the 20th of April. 2 times. wordfettigroup.com/freemasterclass.

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Follow me on IG: @anitasiek

Follow Wordfetti on IG: @wordfetti

Get our 5 e-copy lessons: wordfettigroup.com/freebie

I won't lie. Sometimes when it comes to writing, and sharing my voice, I wobble too. Yep. I too second guess sometimes. I too have the perfection gremlin creepin' too. In this episode, I share 5 powerful mindset shifts I have leaned on each time I wobble, I hope it helps you too!

Final chance to join us in the challenge:

www.wordfettigroup.com/3daychallenge

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Follow me on IG: @anitasiek

Follow Wordfetti on IG: @wordfetti

Doors to WYW will open again on the 20th of April, click here to join the waitlist: wordfettigroup.com/wywwaitlist

Get our 5 e-copy lessons: wordfettigroup.com/freebie

There are 3 common mistakes I see businesses make when it comes to free content: they give too much away, they go TOO deep in just selling, or they think free content is just some tips, and some BTS and that's the content strategy.

In this rapid fire episode I dive into:

• The difference between free content vs strategic free content;
• What strategic free content IS NOT (hint: it's not just tips and tricks) and leaving breadcrumbs;
• The 4 key stages your audience must go through before they're ready for "sell-based" content;
• The primary goal of strategic free content.

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Psst. Want to take this one step further and learn how to create strategic "free" content that actually content and sell!? I'm hosting our ever-popular annual workshop "Caption Formula Workshop" LIVE next week, and you're invited.

Give me 90 mins, and I'll show you a simple system to know EXACTLY what to write to connect, compel and convert your audience.

You'll walk away with:

• a repeatable content system;
• a bank of tailored content ideas for your business (through an activity I'll walk you through)
• the anatomy of a killer high converting caption
• how you can take one piece of content and turn it into 10 (and do it faster with ChatGPT)

Grab your ticket now for just $67.

https://wordfettigroup.com/workshoplive

In this special WYW Case Study episode, I bring in Stacey Hughes, a Facebook Ads Manager who joined us in the most recent cohort of WYW. When did she join? Stacey had complete content paralysis and lacked the confidence to show up consistently on social media.

In this episode, we dive into how we went from paralysis to confidence, how she tweaked her website copy through WYW (and how it x9 her ROI), copy in the realm of Facebook Ads, and how you can use copy to test your next Facebook campaign.

Join us now on early bird, for only $49 - but hurry, prices go up soon.

www.wordfettigroup.com/3daychallenge

___

Follow me on IG: @anitasiek

Follow Wordfetti on IG: @wordfetti

Doors to WYW will open again later this month, click here to join the waitlist: wordfettigroup.com/wywwaitlist

Get our 5 e-copy lessons: wordfettigroup.com/freebie

There's a difference between copy and messaging. In this episode, I dive into the key characteristics that differ between the two concepts, why it's important you dive into your messaging BEFORE writing your copy, and some key questions to help you unpack it.

Enjoyed this episode? Then you're gonna love our 3-day live Copy Confidence Challenge. For the first time ever, we are running a 3-day live masterclass series teaching you how to write better copy, and translate the magic outta your mind and onto words FASTER.

Join us now on early bird, for only $49 - but hurry, prices go up soon.

www.wordfettigroup.com/3daychallenge

___

Follow me on IG: @anitasiek

Follow Wordfetti on IG: @wordfetti

Doors to WYW will open again later this month, click here to join the waitlist: wordfettigroup.com/wywwaitlist

Get our 5 e-copy lessons: wordfettigroup.com/freebie

The intersection of psychology and words absolutely fascinates me. In this episode, I dive into why it's important we do fuse psychology with our marketing and copy, and 3 ways that understanding human behaviour and how your audience approaches buying decisions can help you better your conversions.

In this episode, I talk about 2 things: our signature copywriting program Wordfetti Your Words, which opens later this month. Join the waitlist here wordfettigroup.com/wywwaitlist

I also speak about the 3-day live masterclass series we're running to help you write better copy. 2 x 60-minute masterclasses, 1 x live QA with me, and a pop-up Facebook Group to hang and network with like-minded folk. You ain't gonna wanna miss it.

Join us now on early bird, for only $49 - but hurry, prices go up soon.

www.wordfettigroup.com/3daychallenge

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Follow me on IG: @anitasiek

Follow Wordfetti on IG: @wordfetti

This is a live rebroadcast of a Q&A where I was recently a guest speaker of where I answered the question: How do you confidently communicate what you sell through messaging?

In this short and sweet episode, I dive into:

• The biggest mistake so many businesses make when it comes to writing copy;
• Key differences between messaging and copy (and how you should approach writing both);
• The #1 question you must ask when writing in a way that gets your audience feeling seen and heard;

Enjoyed this episode? Then you're gonna love our 3-day live Copy Confidence Challenge. For the first time ever, we are running a 3-day live masterclass series teaching you how to write better copy, and translate the magic outta your mind and onto words FASTER.

Join us now on early bird, for only $49 - but hurry, prices go up soon.

www.wordfettigroup.com/3daychallenge

___

Follow me on IG: @anitasiek

Follow Wordfetti on IG: @wordfetti

Doors to WYW will open again in April, click here to join the waitlist: wordfettigroup.com/wywwaitlist

Get our 5 e-copy lessons: wordfettigroup.com/freebie

In this episode, I bring in Vanessa Correa, a recent WYW alumni who is a Baby Reflux Specialist and her new business as a Virtual Assistant. We speak about:

• The key challenges she experienced in communicating and writing for a specialised niche;
• How she was able to achieve a 25% conversion rate, which sold within 2 weeks through applying our methodologies;
• How she helps her clients repurpose their client; and
• What her biggest takeaway and learning has been via WYW.

We are LIVE! For the first time ever, we are running a 3-day live masterclass series teaching you how to write better copy, and translate the magic outta your mind and onto words FASTER.

Join us now on early bird, for only $49 - but hurry, prices go up soon.

www.wordfettigroup.com/3daychallenge

___

Follow me on IG: @anitasiek

Follow Wordfetti on IG: @wordfetti

Doors to WYW will open again in April, click here to join the waitlist: wordfettigroup.com/wywwaitlist

Get our 5 e-copy lessons: wordfettigroup.com/freebie

This? is perhaps one of the biggest mistakes I see businesses making when it comes to growing their biz. If you're finding yourself constantly running out of time, feeling like you're a hamster on a wheel, and being "so busy" then you're not gonna wanna miss this episode.

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Follow me on IG: @anitasiek

Follow Wordfetti on IG: @wordfetti

Doors to WYW will open again in April, click here to join the waitlist: wordfettigroup.com/wywwaitlist

Get our 5 e-copy lessons: wordfettigroup.com/freebie

You know those kinds of humans who you could just talk for hours with? Well, that's the kinda vibe I get always when I chat with my friend, and online biz pal, Tina Tower. Having been in the online biz world for almost 20 years, having sold businesses, and now helping other entrepreneurs go from 1:1 to one-to-many, I thought I'd bring Tina onto Brandfetti to chat about some of the curliest topics, such as:

• What Tina attributes as the key success measures for thriving online business owners;
• How Tina personally manages the juggle between biz growth, family, kids, and life;
• Challenging the status quo, being the breadwinner in the family, and how Tina navigates around this.

This is an epic episode, and I cannot wait to share this conversation with you!

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Enjoyed this episode? Make sure you screenshot, tag me @anitasiek and @tina_tower, and share with us your biggest AH-HA!

Follow Wordfetti on IG: @wordfetti

Get our 5 e-copy lessons: wordfettigroup.com/freebie

I still remember when I first came across Amy. I was still in my corporate job, Wordfetti was a side hustle and I was immediately sucked into her smiley contagious energy, her approachable nature and how she was just so uber relatable.

6 years into the business now, our e-paths got connected, I'm grateful for our connection and I'm SO thrilled to bring Amy onto Brandfetti and share her wisdom gems with you all.

Amy Porterfield is one of the OG online business leaders. Having built a 8-figure online business, supported over 50,000+ students in her course and over 49 million + podcast downloads on her chart-popping podcast: Online Marketing Made Easy, Amy now adds "New York Times Best Seller" onto her repertoire with the recent release of her book: Two Weeks Notice.

In this juicy conversion, we dive into:

• The biggest characteristics that Amy believes make a successful and profitable online business;
• What to do when things don't go to plan and you don't have the results you want from a launch;
• How to build an engaged email list;
• How to navigate around the fear of sending "too many emails" and being "spammy";
• The difference between free vs paid content;
• Amy's biggest flearnings (failure and learnings) throughout her journey in online business.

Be sure to grab your copy of Two Weeks Notice, her recent book NOW!

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Enjoyed this episode? Make sure you screenshot, and tag me @anitasiek and @amyporterfield and share with us your biggest AH-HA!

Follow Wordfetti on IG: @wordfetti

Get our 5 e-copy lessons: wordfettigroup.com/freebie

There's a difference between writing as a product-based business vs writing as a service based business (or as a digital course creator). In this rebroadcast of a recent interview I did with Lisa Byrne, e-commerce coach, I dive into my predictions in the world of copy, content and marketing for e-commerce businesses, how to approach writing emails as a product-based emails, the must have sequences for any product-based business, and why you MUST be obsessed with the problem you solve.

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Follow me on IG: @anitasiek

Follow Wordfetti on IG: @wordfetti

Get our 5 e-copy lessons: wordfettigroup.com/freebie

Reference to the e-commerce email templates from the episode: https://wordfettigroup.com/e-commerce-email-templates

In a world where so much is pushed out at record speed, how does one create content that actually stands out? How does one actually create something that's insightful and original? In this episode, I dive into 3 truth bombs around what's key to creating stand-out content in a world with ChatGPT.

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Follow me on IG: @anitasiek

Follow Wordfetti on IG: @wordfetti

Get our 5 e-copy lessons: wordfettigroup.com/freebie

How does one STRIKE the balance between "adding value" and content that sells? In this episode I speak to:

• Why strategic content that sells is not just about adding value, and writing tips and hacks;
• The 5 key things to consider to ensure you have that balance to not just convert your audience but convert them;
• How top of funnel, middle of funnel and bottom of funnel content needs to be split in your content;
• #1 thing you need to consider FIRST before coming up with content ideas.

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Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

Make sure you follow me on @anitasiek and the team at @wordfetti

This episode has been a long time coming. It's no secret that the likes of ChatGPT has been the talk of business, marketing and content over the last 3 months. So in this episode, I dive into my personal thoughts and opinions around AI, and my answer as to whether it will replace the jobs of copywriters. I also test drive 3 AI copywriting platforms for you (so you don't have to) and share with you the pros and cons of each and how we're using AI in our business.

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Follow me on IG: @anitasiek

Follow Wordfetti on IG: @wordfetti

Get our 5 e-copy lessons: wordfettigroup.com/freebie

So you're feeling like you need a rejig/refresh/rewrite for your website copy. Perhaps you're wanting to reach a new audience. Perhaps you're feeling like your old messaging and copy just simply doesn't land anymore. Or perhaps you're wanting to introduce a new offer and you're questioning how to exactly structure your website pages.

Whatever the reason, if you're about to embark on a website re-rewrite or refresh project then THIS EPISODE? is for you.

In it, I dive into the 3 must-ask questions to help you know how to structure your website pages, how knowing your customer's journey is going to help you create a website structure that's going to help with conversions, and the one test (and question) I always check in on before I hit "publish" on a new website.

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Follow me on IG: @anitasiek

Follow Wordfetti on IG: @wordfetti

Get our 5 e-copy lessons: wordfettigroup.com/freebie

Ever sat in front of the cursor and the words just. won't. come. out? I get it. And this is coming from a Copywriter. In this episode, I dive into answering one of the most commonly asked questions from our audience: How do you overcome writer's block? And give you the ultimate cure.

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Follow me on IG: @anitasiek

Follow Wordfetti on IG: @wordfetti

Get our 5 e-copy lessons: wordfettigroup.com/freebie

So how much should you exactly charge as a copywriter? What's the standard? By hour? By words? Is there another way? In this episode, I share with you some of the learnings I've had in navigating around this, what I've previously shared with my students in WYW, and also 5 alternative routes to looking at pricing as a copywriter so you can make an informed decision to best suit your working style and needs.

In this episode, I also share about our signature Copywriting program and mentoring community: Wordfetti Your Words. Doors to WYW will be reopening again in April, so if you'd love to be the first to know, then make sure you join us on the waitlist: www.wordfettigroup.com/wywwaitlist 

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Follow me on IG: @anitasiek

Follow Wordfetti on IG: @wordfetti

Get our 5 e-copy lessons: wordfettigroup.com/freebie

This one is for my aspiring copywriters and content writers! if you are currently in your corporate job or in a 9-5 and you're thinking of potentially starting a side-gig in copywriting? Then you're not gonna wanna miss this episode.

In it, I share with you exactly how I started my side-hustle journey to growing Wordfetti, how long it took for me to get my first lead, and 8 key elements that I'd share and tell myself to focus on if I was at the very beginning stages of my journey again.

In this episode, I also share about our signature Copywriting program and mentoring community: Wordfetti Your Words. Doors to WYW will be reopening again in April, so if you'd love to be the first to know, then make sure you join us on the waitlist: www.wordfettigroup.com/wywwaitlist 

___

Follow me on IG: @anitasiek

Follow Wordfetti on IG: @wordfetti

Get our 5 e-copy lessons: wordfettigroup.com/freebie

Earlier this week, Rihanna made her come back publicly with a 13 minute performance to 113 million people + world wide. In this episode, I throw down 5 marketing lessons we can all learn from Riri and how you can also apply this in your business and in your marketing.

Wanna get your paws on 5 copy e-lessons? 10 mins everyday over 5 days is all you need. Grab it here: wordfettigroup.com/freebie

There is a big difference between how you market yourself as a product-based business versus a digital course creator versus a service-based business. In this episode, I bring in Lisa Bryne, an e-commerce marketing coach to chat through the marketing mix you need as an e-commerce biz, the biggest difference between service vs product based marketing and HOW you can lean into a powerful organic marketing strategy (and doesn't have to hurt the purse strings) to get in front of the right eyeballs.

Enjoyed this episode? Make sure you tag myself @anitasiek and Lisa at @lisabyrnemarketing with your biggest takeaway.

And pssst. Have you signed up to our 5 copy e-lessons? Grab it for FREE here: wordfettigroup.com/freebie

Where the heck does one begin when it comes to planning and writing a blog? In this episode (as requested by one of our listeners), I share with you the 5 key rules to consider BEFORE you even write a blog, my 3-step approach to planning and writing a blog, and also ideas as to how you can get more mileage from penning up a blog.

Wanna get your paws on 5 copy e-lessons? 10 mins everyday over 5 days is all you need. Grab it here wordfettigroup.com/freebie

Feeling blocked, stuck, or challenged by a decision for your business? Instead of jumping straight to the solution, and problem solving mode, there is one big step that so many business owners are getting to make. I cover that exact question, in this short and sweet episode.

Wanna get your paws on 5 copy e-lessons? 10 mins everyday over 5 days is all you need. Grab it here wordfettigroup.com/freebie

Creating a freebie goes beyond simply poppin' some tips and value gems on a PDF and publishing a landing page. In this episode, I dive into the DO's and DON'Ts of creating a freebie. This is a must listen if you're currently in the midst of creating a freebie to build your email list.

Psst. Within 48 hours, we'll be hitting LIVE on our Digi-Product Funnel Email Templates (with email templates created for what comes after the Freebie included) and our Sales Page Formula on our Wordshop. Designed specifically for online course creators, this is the ONE go-to email template kit you don't want to miss. Join our email list TODAY before we launch on the 5th for an exclusive offer when we launch! 

Buy it here from the 5th of February 2023: wordfettigroup.com/shop 

Wanna get your paws on 5 copy e-lessons? 10 mins everyday over 5 days is all you need. Grab it here wordfettigroup.com/freebie

We're back for a brand new season and I have some personal news! I AM PREGNANT!

In this bonus episode today, a lil different to what you may be used to on Brandfetti - I'll be sharing openly and vulnerably my personal story and the real behind-the-scenes of this moment.

From my never-before-shared health wobbles, relationship wobbles with my family, to also the 2023 year for me in business and the duality of it being the HARDEST year I had in business, yet the most "financially" successful - I share why this moment feels so special right now to be in.

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Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

Make sure you follow me on @anitasiek and the team at @wordfetti

The online learning arena has no doubt boomed over the last 2-3 years. Diving into 2023, what can we expect? what are we predicting? what's working, and what's not? In this episode, I bring in my good friend, fellow online course creator Steph Taylor where we have a fireside chat around everything from what we're predicting for the online course world in 2023, whether one should charge more for payment plans, and whether low dollar offers still have a place as a strategic funnel strategy.

Enjoyed this one? Make sure you tag @stephtaylor.co and me at @anitasiek and share your biggest takeaway. 

Wanna get your paws on 5 copy e-lessons? 10 mins every day over 5 days is all you need. Grab it here wordfettigroup.com/freebie

Collaborations and strategic partnerships are one of the most powerful (and cost-efficient) ways to grow and scale your business. But how the heck do you even start and approach a collaboration conversation? 

In this episode, I bring in Collaborations expert, Danielle Wiebe to chat about what makes a strategic collaboration, the anatomy of a killer collaboration pitch, and the key elements you must consider before and during a collaboration. 

Enjoyed the episode? Follow Dani at @danilivinglife and @businessbabesco.

Join in on the Business Breakthrough Conference (free!) that I'll be speaking at next week. BBC is a virtual conference dedicated to helping you shift your mindset, boost your revenue, and oomph up your visibility, and it's all happening on Jan 30th, 2023 8:30 am - 5 pm PST + Jan 31st, 8:30 am-12 pm PST. CLICK HERE TO GRAB YOUR TICKET.

"But I don't want to upset anyone by sending too many emails!" - if this is you, then you're gonna want to tune into this episode my friend. In it I dive into 5 truthbombs as to how this could be costing your brand visibility and money, why I love unsubscribes, and 3 things that have really helped me and us personally embrace emails in marketing and launching.

Want more BTS? Follow me on @anitasiek and the team at @wordfetti

Want to get 5 e-copy lessons in your inbox? Get it here:  wordfettigroup.com/freebie

What the heck is a Downsell and why should you consider having one for your next launch? In this episode, I dive into how a Downsell can help you increase your sales for your next launch when it might be the right time to consider a downsell and how it helps you create more sales for your next launch as well.

Want more BTS? Follow me on @anitasiek and the team at @wordfetti

Want to get 5 e-copy lessons in your inbox? Get it here:  wordfettigroup.com/freebie

As an online course creator myself, and with Wordfetti having helped countless online course creators sell their digital offers through our launch strategy, email sequences, copy, and sales pages, I know a thing or two both through practice and through my own launch learnings (via our own launches) about the yay's and nay's of long-form sales pages.

In this episode, I dive into the 5 big no-no's and mistakes I see on sales pages, and go through how you can turn their missed opportunities into conversions.

We are officially launching The Sales Page Formula (our proprietary long-form sales page framework) on the 29th of January on the Wordshop. Want to get first dibs and an exclusive goodie with it? Join our email list, and snag our 5 free e-lessons here while you wait: wordfettigroup.com/freebie

Follow me on @anitasiek and the team at @wordfetti!

A lot has changed in the online course creator world in the last 3 years. In this episode, I dive into 5 key shifts that I am predicting in the online course creator world, what I feel like you should focus your energy on, and why I'm excited about what's to come this year in 2023.

In this episode, I refer to a few things:

• Wordfetti Your Words (our signature online copywriting program) - will launch in April 2023. Click here to join the waitlist.
• Episode 209: How I have sold out my high touch mastermind 3 years in a row with 1 email. Click here to listen

Psst. Want 5 e-lessons for FREE on how to uplevel your copywriting game? Get it here: wordfettigroup.com/freebie

Follow me on @anitasiek and the team at @wordfetti!

2023 predictions, here we go! In this episode I dive into 7 predictions I have in the realm of marketing, copywriting and content for businesses this year. What should you potentially focus your energy on? What is going to give you the best bang for buck? How will video marketing evolve? I cover it all in this episode.

In this episode, I refer also to a recent episode I did with Tiffany Alysa about Community Building. Listen to it here: https://pod.link/1464154049/episode/43eb46837d36298b74ceb8d953cc0be5

Psst. Want 5 e-lessons for FREE on how to uplevel your copywriting game? Get it here: wordfettigroup.com/freebie

Follow me on @anitasiek and the team at @wordfetti!

Behold! My own version of 2022 Wrapped #thanksSpotify. In this episode, I share my 2022's. biggest flearnings (failure + learnings!), challenges (I share a pretty vulnerable one here), and wins.

Don't forget to follow me on @anitasiek and the team at @wordfetti to see more BTS.

Wanna get your paws on 5 copy e-lessons? 10 mins every day over 5 days is all you need. Grab it here wordfettigroup.com/freebie

Sometimes it's not about knowing ALL of the answers. But it's in knowing the right questions to ask. In this episode, I share with you 5 powerful non-traditional end of year reflection questions.

Grab a cuppa, your fav notepad and a pen for this one.

Enjoyed those questions? Hit screenshot and tag me over at @anitasiek and share what your biggest insight was.

Wanna get your paws on 5 copy e-lessons? 10 mins everyday over 5 days is all you need. Grab it here wordfettigroup.com/freebie

Systems? Have the power to set you free. But where the heck does one begin when the world of tech, automations and processes make you feel like you're stuck in a never-ending vortex? In this episode, I bring in my client and Mastermind alumni, Kiah Worling, to dive into how you can use systems and automations to create more white space in your calendar, how to choose what tech stack for your biz, daily habits to calm down your nervous system, productivity hacks around Inboxes, and daily rituals.

Enjoyed this one? Make sure you tag @kiahworling and me at @anitasiek and share your biggest takeaway.

Wanna get your paws on 5 copy e-lessons? 10 mins everyday over 5 days is all you need. Grab it here wordfettigroup.com/freebie

In this bonus episode for the new season, I shared openly about my mindset wobbles around "becoming a mother". In this episode, I speak to:

• Why I had hesitated around "starting a family" for years even though we wanted to explore it back in 2020;
• My personal fears and worries when it came to becoming a "mum" and a "business owner" and the feeling or "this or that";
• How I've personally navigated through these mindset wobbles the last few years;
• Redefining what business and motherhood means, and my desire in changing the narrative around "just you wait".

___

Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

Make sure you follow me on @anitasiek and the team at @wordfetti

Building a community is perhaps one of the most underrated ways for you to build your business. In this episode, I bring in Tiffany-Alysa Accardi, community builder and founder of Gals that Brunch to chat about how you can use community to grow your business. From the 5 key ingredients to building a community, to the biggest mistakes businesses make when building a community, to how it all correlates to sales and retention this is an episode not to be missed.

Enjoyed this one? Make sure you tag @tiffanyalysa and me at @anitasiek and share your biggest takeaway.

Wanna get your paws on 5 copy e-lessons? 10 mins everyday over 5 days is all you need. Grab it here wordfettigroup.com/freebie

Out-of-offices are perhaps one of the most underrated ways for you to connect with your audience (yep!). In this episode I dive into:

• Why your out of office isn't just "I'm away from X date to Y date and I'll be back on ABC date"
• How you can drive leads with your out of office
• The 4 must-have elements to inject into your out of office

And if you're tuning in? I've got an added Xmas gift for you, snag our Xmas out of office email templates for FREE right here: wordfettigroup.com/xmas

Be sure to tag @anitasiek and @wordfetti if you end up using them and setting em' up.

You're welcome! ;)

Truthbomb: deliver value, and the leads will come is NOT a content strategy. This episode is FOR you if you're currently feelin' like you're serving up value gems, but your followers ain't converting into customers. In this episode I dive into why simply sharing tips through social media may not be enough for your audience to say "HECK YES". and what you need to focus on instead.

HEY HEY! Heads up my friend. Doors to Captionfetti are closing soon at 11:59pm AEST 15th of December. wordfettigroup.com/captionfetti

Want to get 5 e-lessons to uplevel your copy game? Grab it here: https://wordfettigroup.com/freebie

Make sure you follow me on @anitasiek and the team at @wordfetti