The Scalable Freedom Show – Details, episodes & analysis

Scaling a business requires you to sacrifice more of your time and effort. It’s an unfortunate reality that all entrepreneurs need to accept.

 Or is it? 

I argue that this widely held belief is just a trap that holds us back from achieving our goals. 

Many of my clients initially expressed concerns like, "I don't have the time to take on more people," or "How will I market effectively?" They're already pouring every ounce of energy into client delivery. It leads to a vicious cycle, where scaling seems synonymous with burnout or failure. 

But here's a vital truth: scaling smarter, not harder, is entirely within reach. Let me share some pivotal strategies that have transformed not just my work, but also the businesses of so many women I admire.

1. Crafting the Right Offer Strategy: Rather than haphazardly casting an offer into the market, engage in meaningful conversations with current clients to refine what you can provide. I vividly remember spending numerous hours in one-to-one consultancy, feeling drained. It was market research and a clear offer refinement that transitioned me into a thriving mastermind model. Your offer should feel enticing both to you and your clients — a win-win.

2. Keep it Clear and Concise: Effective, strategic marketing needn't monopolise your time. Clear scheduling and messaging are your allies here. Take clients who've successfully used a mix of paid and organic marketing, like Facebook ads paired with robust email strategies. The key is not simply creating more content, but ensuring each piece you make works hard across multiple platforms. By doing so, your messaging reaches further without demanding additional labour from you.

3. Smart Pricing Strategy: Lastly, revisit your pricing strategy to guide clients towards your new, scalable offer. Often, the allure of one-to-one services persists due to perceived value, meaning your model will remain labour-intensive unless adjusted. Either remove non-scalable services or adjust their pricing to encourage clients towards your scalable offerings. This strategy not only aligns pricing with business growth but also preserves your time.

Ultimately, smart scaling frees up your time, allowing for more growth and increased revenue. It’s not about working harder but working with precision. I’ve used these strategies to scale with confidence and spaciousness—and I want the same for you.

LINKS

DM me the word "Video" on Instagram to receive my FREE video sales letter script

The FREE Mastermind Launch Playbook

Connect with Ellie: 

Website:         https://www.ellieswift.com/

Instagram:     @elliehswift

Facebook Group:     www.facebook.com/groups/shineonsocialellieswift/

I’ve got a super practical episode for you today, talking all things marketing tactics and what I’m seeing work for my clients right now. If you’re ready to generate more dream clients in less time, make sure you take notes so you can implement these 4 strategies in your business right away.

9-Word Email

One standout strategy is the 9-word email, a brainchild of Dean Jackson from the real estate world. This is a great tactic to re-engage any warm leads you might have with a quick question that speaks to their problem. You send a really brief email, only one sentence long that might look something like this:

Subject: Sarah, quick question for you 

Email: Are you still interested in finding new ways to boost engagement?

A client of mine recently used this strategy and from the three people who replied, two of those leads converted into 1:1 clients. Try it out this week and see what happens!

Video Sales Letter

The next strategy that I see really working is the video sales letter. Imagine putting together a short, snappy five to seven-minute video that’s essentially your sales pitch on camera. It's perfect for offering a more personal touch while walking potential clients through who you are and what you can do for them. I had a client try it out, and she literally doubled her sales calls. If you’re stressing over the script, I’ve got you covered—just DM me the word "video" on Instagram, and I'll hook you up with a script I created.

Messaging that Hits Home

I see a lot of people attracting clients who aren’t quite their vibe. The solution here is to focus on the quality problems that your ideal clients experience. For example, if you're a business coach, aim for those motivated to grow and thrive rather than those just coasting along.

This approach has helped me attract the most amazing women who are ready to tackle big challenges. So, focus your messaging on targeting the problems that matter to the clients you dream of working with.

Quickie Lead Magnets

The quickie lead magnet is all about using tools you already have and turning them into quick wins for your audience. Maybe it's something you're using with a client right now or perhaps something you use all the time in your own business. A quickie lead magnet is easy to create because you already have it on hand and you just need to pop your logo on it. 

I’d love to hear how you go in implementing some or even all of these strategies into your marketing. Sometimes a simple tweak can lead to incredible results.

LINKS

DM me the word "Video" on Instagram to receive my FREE Video Sales Letter script

The FREE Mastermind Launch Playbook

Connect with Ellie: 

Website:         https://www.ellieswift.com/

Instagram:     @elliehswift

Facebook Group:     www.facebook.com/groups/shineonsocialellieswift/

Running a business can feel like a juggling act, especially when you're managing the demands of work and family life.

Today’s guest host, Bec Cuzzillo knows this struggle all too well, but, through strategic planning and intentional decision-making, she was able to find the balance.

Bec is a Spiritual Business Coach for spiritual women ready to scale their impact, create confident cash, and step into the highest vision for their life and business.  As a fiery Aries mama of 2, Bec built a scalable business model that thrives alongside her busy family life. Join us as we unpack her strategies and learn how to build a business that adapts to your unique needs.

Simplify, Simplify, Simplify

Years ago, when she became a new mother, Bec realised her business was spread too thin across multiple areas. Recognising the need for change, she narrowed her focus to the things that truly brought in revenue or value. Here is her advice for other business owners:

• Assess What’s Selling Well: Identify which of your offers are your major income earners. Focus your energy on these.
• Evaluate Energetically: What excites you? Where do you feel the most drained? Align your business activities with what lights you up.
• Trim the Fat: Use data and gut instinct to cut back on offers that aren’t serving you effectively.

Strategy Matters

After you’ve simplified, the next step is focusing on strategy! To do this you need a good understanding of who your client is and exactly how you serve them. Consider the following questions:

• How are people currently coming into your world, and where are they going next?
• How scalable is your business right now, and how can you optimise it for more scalability?
• What tweaks can you make in your current business model to improve it before creating something new?

Designing a Self-Centric Business Model

Bec’s final pillar for creating a scalable business model is to align your business with your needs and desires. You didn’t start your business to feel trapped in another 9-to-5 grind, so take the time and set it up to serve you. If you’re not sure how to do this, reflecting on these questions is a good place to start:  

• What’s Important to You? Identify your core values in life and ensure your business decisions honour these.
• What are your current responsibilities and commitments? Design your business around them to maintain a healthy work-life balance.
• What aspects of your business make you genuinely happy? Prioritise these to maintain your passion and drive.

Building a scalable, adaptable business model is not just a dream – it’s entirely possible with intentional decisions and consistent effort. So, take a leaf out of Bec’s book and start rethinking your business model today. What can you simplify? Where can you get more strategic? And most importantly, how can you design a business that truly works for you?

LINKS

Connect with Bec Cuzzillo

Website:        https://www.beccuzzillo.com

Podcast:        Feminine Fire

Connect with Ellie: 

Website:                   https://www.ellieswift.com/

Instagram:                    @elliehswift

Facebook Group:       www.facebook.com/groups/shineonsocialellieswift/

I’m bringing you quite a different solo episode today where I’m sharing some big changes I’ve made in the business after having some life-affirming realisations. I shared these changes with the people on my mailing list recently and I’ve never had so much response from an email before. 

So much so, that in this episode, I’m reading out exactly what I shared in my email to bring all my beautiful listeners up to speed with what’s happening at Swift Ventures.

I share the structural changes I’ve made inside my business, reducing the size of my containers including Swiftmind and 6 Figure Circle. I talk about how the current online landscape calls for high touch, smaller group programs and because I will always focus on clients over profit, I have decided to reduce my monthly revenue to truly serve my clients in the way they need. 

In this season, I have the desire to evolve my business model. I’ll be focusing on building up more evergreen content, teaching and more course creation in 2023. You’ll also hear me share about why I am dropping the ego around having a million-dollar business and my inner workings behind this.

I encourage you to always ask questions about what feels good for you in each stage of your business. Discernment in business and life is everything.

LINKS:

Check out my recent Instagram post here

Sign up for the waitlist for the Swiftmind and 6 Figure Circle here! 

Sign up for the How to Be A Thought Leader Workshop here 

Download the FREE Sales Generating CEO Planning Cheatsheet here! 

Website:      https://www.ellieswift.com/

Instagram:      @elliehswift

Facebook Group:   www.facebook.com/groups/shineonsocialellieswift/

It’s my pleasure to introduce you to Casey Warwick today, another one of my incredible clients from 6 Figure Circle and I know you’re going to love our conversation about running a sustainable multi 6 figure business. 

Casey is a Business Embodiment Coach who specialises in helping women unlock their full potential in both their businesses and relationships. Her signature programs include Embodied Love, The Embodied Woman and her incredible mastermind, Embodied Business. Working with women who are here to serve on a large scale, Casey helps her clients get in their zone of genius so they can make big money while living the life they deserve. 

Having worked with hundreds of women all over the world to help transform their businesses and relationships, Casey’s gift is helping her clients open up to fully embody their deepest desires. She is also the host of The Feminine Files podcast, where she shares so much value around running a soul led business and living a life of expansion.

In this episode, we talk about the evolution of Casey’s business and the transformation she has undergone to create an incredible business that is easeful and sustainable. She talks about coming back to the core message of her business, stepping aside from her ego and how our work together has helped her make tangible decisions to futureproof her business. 

Casey is all heart, and shares in such a passionate way about finding the right support so that you can be held through moments of hardship. I know you’re going to find so much value in this episode and be inspired to come back to what deeply resonates for you in your unique business. 

LINKS:

CONNECT WITH CASEY WARWICK

Website: https://www.casewarwick.com/

Facebook: https://www.facebook.com/casey.warwick

Instagram: https://www.instagram.com/casewarwick/

Podcast: The Feminine Files

Sign up for the waitlist for the Swiftmind and 6 Figure Circle here! 

Website:         https://www.ellieswift.com/

Instagram:         @elliehswift

Facebook Group:     www.facebook.com/groups/shineonsocialellieswift/

I’m excited to share this episode with you today which was inspired by a conversation I had with one of my incredible Swift Inner Circle clients recently. We were talking about the success traits of all the women within the Swift Inner Circle - the characteristics that make them really stand out business owners. 

So in this episode, I’m sharing 5 success traits that all of my Swift Inner Circle clients have and how these characteristics contribute to their incredible success. These traits might show up more naturally for some, but regardless of your personality, background and natural dispositions, these are skills that you will absolutely be able to cultivate in your life too.

My Inner Circle clients have built incredibly successful businesses from the ground up because:

• They are discerning yet coachable 
• They love and trust the process even when it’s hard
• They know that things can only happen when they implement them
• They ask really great big picture questions
• They invest in relationsihps and utilise collaborations often

If you want to be an amazing business owner and build lasting success, I know you will find this episode so inspiring. I discuss each of these success traits in detail and share some specific examples of them playing out in my clients’ businesses.

LINKS:

Sign up for the waitlist for the Swiftmind and 6 Figure Circle here! 

Sign up for the How to Be A Thought Leader Workshop here 

Download the FREE Sales Generating CEO Planning Cheatsheet here! 

Website:         https://www.ellieswift.com/

Instagram:         @elliehswift

Facebook Group:     www.facebook.com/groups/shineonsocialellieswift/

We are back today with another one of my incredible and beloved shining clients and friends - Evie Kelly. Evie is a life and business coach, on a mission to support ambitious women to create unstoppable self-belief and confidence, so that they can create the life and business they truly love and deserve. Using her signature framework of Mindset, Strategy and Soul, Evie coaches her clients to create profitable, sustainable, soul-led businesses with ease and joy.

Evie built her 6-figure business to be fully booked in under one year and is also the co-founder of a million-dollar product-based business in New Zealand, Brooklyn Flowers. Evie is also the host of Elevate Your Life podcast, and the proud dog mamma of golden retriever Finn (with a bub on the way!).

Evie is incredibly generous with everything that she shares in this episode, which I know you’re going to love. We’re talking about her most recent $60k launch, how she built a six-figure business and the ways she’s prepared her business for maternity leave.

Evie shares the mindset, marketing and strategy of her launch including how she prioritises an expansive, abundant mindset, and the role of detachment. Cultivating boundaries has also played an important role in ensuring sustainability in her business.

Strategy-wise, Evie shares the role that organic content, building relationships and focusing on sales and thought leadership have had in her success. Evie’s radical honesty really cuts through the noise of the online space, and we talk about how that has a magnetic resonance.

Amazingly, we recorded this episode the day before Evie’s maternity leave started. Evie has been really intentional with how she wants her business to look in this season of her life and she talks us through the steps she’s taken that have enabled her to step away for mat leave. Evie also explains how she made the (complex!) decision of deciding how much time to take off.

Evie also highlights the importance of going all in from the get-go, and the roles that her commitment to service, her passion and her why have played in her success.

I am so proud of Evie and all she’s achieved and I know you’ll gain so much from this conversation.

LINKS:

Connect with Evie Kelly:

Websites:   https://www.evelynkelly.co.nz/

Instagram:   https://www.instagram.com/evelynrobertakelly/?hl=en

Podcast:   https://www.evelynkelly.co.nz/podcast

Sign up for the waitlist for the Swiftmind and 6 Figure Circle here! 

Sign up for the How to Be A Thought Leader Workshop here 

Download the FREE Sales Generating CEO Planning Cheatsheet here! 

Website:               https://www.ellieswift.com/

Instagram:            @elliehswift

Facebook Group:      www.facebook.com/groups/shineonsocialellieswift/

It’s my pleasure to introduce to you my incredible friend and long term client, Karen Aird, as we talk about building a ¾ of a million dollar business without stress. If this sounds like something you want to do as well, listen up. This episode dives into Karen’s journey and how you can build an incredible business, while also reducing stress and regulating your nervous system.

Karen is a Mindset, Stress and Lifestyle coach as well as the Co-founder, Creative Director and Lead Coach at Clear Mind Studio, a beautiful wellness club in Perth that she heads up with her husband, Craig.   

In her online coaching programs and courses, Karen uses her signature framework, the Clear Mind Method, looking at the 3 key areas of lifestyle, connection and mindset to help high achieving women go from burnt out and stressed to balanced, purposeful, energised, and happier than they’ve felt in years. She supports her clients to live the happy, successful, stress resilient lives they dream of without overstretching, feeling guilty or burning out through 1:1 coaching and her group program, The Stress Solution. 

In this episode, Karen shares about her journey navigating her husband’s cancer diagnosis and the stress of IVF and how this culminated in the founding of Clear Mind Studio. We talk about the success behind both her brick and mortar and online businesses and the importance of building a community of like minded people. 

Karen is an incredible example of how the aim is to scale your business and earn more while also scaling back your time. It’s the micro moments that create big change and what Karen has created in her business is absolutely phenomenal. I know you’re going to get so much value from what she has to share and learn so much about how to build an incredible business while also reducing stress.

LINKS:

Connect with Karen Aird:

Websites: https://www.clearmindstudio.com/ & https://www.karenaird.com/

Instagram: https://www.instagram.com/karen_clearmindstudio/ & https://www.instagram.com/clearmindstudio/

Sign up for the waitlist for the Swiftmind and 6 Figure Circle here! 

Sign up for the How to Be A Thought Leader Workshop here 

Download the FREE Sales Generating CEO Planning Cheatsheet here! 

Website:         https://www.ellieswift.com/

Instagram:         @elliehswift

Facebook Group:     www.facebook.com/groups/shineonsocialellieswift/

I am incredibly excited to introduce you to a beautiful and magical woman and client today - Charlotte Pointeaux. Charlotte is an international-award winning wild feminine cycle coach, sought after teacher, speaker, podcaster and ceremonialist. She weaves together shamanic, womb and rite-of-passage work, with menstrual cycle awareness and feminine embodiment tools, to guide women through their transformation journey of reclaiming their wild, cyclic power and expressing their big magic as a sacred leader.

Charlotte is an incredible woman, with a really big mission and a really big why that you’re going to hear in this episode. She has built a six-figure business in the last couple of years and I’ve had the pleasure of coaching her in both Swiftmind and Six Figure Circle. The thing I love about Charlotte is her commitment to her business. If she says she’s going to do something, she does it. I know her success is due to a multitude of factors, but that is one big one.

In this episode we explore how she has created success in her business, and how doing the inner work around mindset and understanding her why has been vital.

Charlotte shares how she follows her energy and works with the seasons of her menstrual cycle to amplify her strengths and allow for her vulnerabilities. We discuss the importance of vulnerability in coaching and how powerful it can be to show up, openly, with your whole self.

I know that you’re going to love listening to Charlotte and my aim is that it inspires you to remember that it is possible to build a six-figure business when you are not just a business coach. Enjoy!

LINKS:

Connect with Charlotte Pointeaux:

Website: https://charlottepointeaux.com/

Instagram - coach: https://www.instagram.com/charlotte.pointeaux.coach/

Instagram - education: https://www.instagram.com/first_moon_circles/

Podcast: https://charlottepointeaux.com/podcast/

Sign up for the waitlist for the Swiftmind and 6 Figure Circle here! 

Sign up for the How to Be A Thought Leader Workshop here 

Download the FREE Sales Generating CEO Planning Cheatsheet here! 

Website:         https://www.ellieswift.com/

Instagram:         @elliehswift

Facebook Group:     www.facebook.com/groups/shineonsocialellieswift/

I’m bringing you a solo episode today as I dive into a topic I’ve wanted to speak on for a number of weeks and that is how to recession proof your business. This is a conversation I’ve been having repeatedly with a lot of my clients lately and I think one that is important for any business owner in this current financial climate. 

With interest rates rising here in Australia, global inflation and the cost of living going up, I wanted to speak about what I’m seeing and what I believe to be the best approach to take in navigating an impending recession. 

In this episode, I’m sharing a series of recommendations and considerations to help you look at your business from every angle and solidify what it is you do, why you do it and also speak to the fear that can surround financial uncertainty.

I share some questions to ask yourself about your ideal client, becoming crystal clear on your messaging and looking at why your product or service is essential to them. I also discuss how thought leadership becomes so important right now, as your clients will be seeking safety and security and looking to you for clarity on what to do during this time. 

Get your pen and paper out for this one as I’m sure you’ll want to take some notes and start mapping out a plan or strategy to drive your business forward. I truly believe that your business can continue to thrive, even during times of financial uncertainty.

LINKS:

Sign up for the waitlist for the Swiftmind and 6 Figure Circle here! 

Sign up for the How to Be A Thought Leader Workshop here 

Download the FREE Sales Generating CEO Planning Cheatsheet here! 

Website:         https://www.ellieswift.com/

Instagram:         @elliehswift

Facebook Group:     www.facebook.com/groups/shineonsocialellieswift/