BRANDERMAN – Details, episodes & analysis

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BRANDERMAN

Hernán Braberman

Arts

Business

Technology

Frequency: 1 episode/31d. Total Eps: 63

El diseño de packaging debería ser mucho más que vestir un producto. Bienvenido a BRANDERMAN, donde creemos que hay una mejor forma de diseñar packaging. Acompáñame en este viaje mientras intentamos descubrir lo que realmente se necesita para diseñar mejores envases. El buen diseño informa, seduce, crea una experiencia inmersiva, e incluso salva el planeta. Soy Hernán Braberman, director de diseño de la agencia tridimage, y te invito a conversar con expertos sobre el presente y futuro de las marcas y el diseño de packaging, y así entender cómo podemos lograr un impacto positivo en los consumidores, el mercado y la sociedad. -------------- Packaging design should be more than clothing for a product. Welcome to BRANDERMAN, where we believe there is a better way to design packaging. Join me on this journey as we try to uncover what it actually takes to design better packaging. Good design informs, seduces, creates an immersive experience, and even saves the planet. I'm Hernán Braberman, design director at tridimage agency, and I invite you to talk with experts about the present and future of brands and packaging design and understand how we can make a positive impact on consumers, the market, and society. -- https://www.branderman.design

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Recent rankings

Latest chart positions across Apple Podcasts and Spotify rankings.

Apple Podcasts

🇫🇷 France - design
16/07/2025
#92
🇩🇪 Germany - design
15/07/2025
#86
🇩🇪 Germany - design
14/07/2025
#68
🇩🇪 Germany - design
13/07/2025
#59
🇩🇪 Germany - design
12/07/2025
#50
🇩🇪 Germany - design
11/07/2025
#39
🇩🇪 Germany - design
10/07/2025
#36
🇩🇪 Germany - design
09/07/2025
#21
🇩🇪 Germany - design
08/07/2025
#15
🇩🇪 Germany - design
03/07/2025
#77

Spotify

No recent rankings available

Shared links between episodes and podcasts

Links found in episode descriptions and other podcasts that share them.

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https://www.tridimage.com/
78 shares
https://www.tridimage.com/packnews/
68 shares
https://www.branderman.design/
63 shares

https://www.linkedin.com/in/eveliomattos/
125 shares
https://www.linkedin.com/in/hernanbraberman/
71 shares
https://www.linkedin.com/in/mauroporcini/
18 shares

https://www.instagram.com/branderman.design
63 shares
https://www.instagram.com/pepsico_design
23 shares
https://www.instagram.com/tridimage
8 shares

RSS feed quality and score

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RSS feed quality

Good

Score global : 79%

Publication history

Monthly episode publishing history over the past years.

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Latest published episodes

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Joana-Maria Bauchwitz | The Art of Packaging Design | E59

Episode 59

dimanche 8 septembre 2024 • Duration 21:03

Joana-Maria Bauchwitz is the visionary founder and CEO of Baries Design in Düsseldorf.

Since 2009, Joana has been at the helm of a dynamic team of creative strategists, specializing in brand development focusing on beauty and FMCG products.

In this episode, Joana takes us on her journey from aspiring world-famous artist to successful packaging design entrepreneur. She delves into the delicate art of balancing creative vision with practical business demands. As we wrap up, Joana shares invaluable insights on leadership, sustainability initiatives, and her exciting plans for Baries Design's future. Aspiring designers take note – Joana offers gems of wisdom you won't want to miss.

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Andrés Marantá | De la agencia al cliente | E58

Episode 58

lundi 26 août 2024 • Duration 27:26

Andrés Marantá es gerente de Diseño de Alpina, la empresa láctea líder en Colombia.

Andrés lidera la estrategia de diseño y los aspectos visuales del packaging, la comunicación de marcas y nuevos lanzamientos en Alpina.

Con más de 15 años de experiencia en agencias de publicidad como Leo Burnett, Lowe SSP3, Sancho BBDO, JWT y Ogilvy, él ha sido reconocido en los festivales de creatividad más importantes del mundo. Ha trabajado para marcas como Pfizer, Grupo Ferrero, Postobón, Grupo Aval, Chevrolet, Ecopetrol, Alpina, y P&G, entre otras.

En este episodio, Andrés comparte su visión sobre la importancia de la belleza en el diseño de packaging. Relata su experiencia en agencias de publicidad y su transición a trabajar del lado del cliente. Nos sumergimos en el arte y la estrategia del diseño de envases, y cómo trabajar en estrecha colaboración con los clientes puede dar lugar a un trabajo creativo innovador.

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Emmanuel Probst | The Brand Assemblers | E49

Episode 49

lundi 31 juillet 2023 • Duration 38:41

Emmanuel Probst is Global Lead, Brand Thought-Leadership at Ipsos and adjunct professor at the University of California at Los Angeles.

Emmanuel's background comprises over 17 years of market research and marketing experience with strong academic achievements.

He is a Wall Street Journal and USA Today best-selling author of "Brand Hacks" and "Assemblage – The Art and Science of Brand Transformation.”

In this episode, we talk about the art and science of brand building. Emmanuel explains the power of anti-heroes, villains, and saviors, and how they can be used to create a unique, memorable, and meaningful story for brands. He also shares his thoughts on the importance of understanding a brand, the industry, the audience, and the world before jumping into the creative execution.

At Ipsos, Emmanuel supports numerous Fortune 100 companies by providing them with a full understanding of their customer’s journey. His clients span across a wide range of industries, including consumer packaged goods, retail, financial services, advertising agencies and media outlets.

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Sylvia Vitale Rotta | The Universal Language of Design | E48

Episode 48

lundi 17 juillet 2023 • Duration 37:11

Sylvia Vitale Rotta is the Founder & CEO of Team Creatif Group, an international brand design agency, with branches in the four corners of the globe.

Sylvia's journey is nothing short of extraordinary. Born in Tanzania to Italian parents and educated at the prestigious Royal Art School in London, she embarked on a path that would eventually lead her to co-found Team Creatif in the vibrant city of Paris in 1986, alongside her partner, Nick Craig.

In this episode, we explore Sylvia's remarkable journey, tracing her steps from the foothills of Mount Kilimanjaro to the heart of the design world in Paris. We also uncover the challenges she faced along the way and discover how she successfully built and steered her agency for over 37 years, adapting to the ever-evolving design landscape.

Join us as we unravel the evolution of packaging design, explore its latest trends, and delve into the delicate art of striking the perfect balance between a brand's identity and modern sensibilities.

Sylvia is a permanent Red Dot Awards jury member and president of the European Packaging Design Association.

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Marcos Iorio | Combatiendo el folclore ambiental | E47

Episode 47

lundi 3 juillet 2023 • Duration 44:28

Marcos Iorio es un mentor y curador brasileño de innovación, ESG y economía circular, director de Circoolar proyectos regenerativos.

Marcos es especialista en conectar la alta tecnología, la responsabilidad socioambiental y el modelado de negocios. Es Vicerrector del Centro de Ciencia y Desarrollo – Circula – de la Fundación de Apoyo a la Investigación Científica del Estado de San Pablo (FAPESP). También co-fundador de la comunidad Donut Economy Brasil y coordinador del colectivo de plantación ReflorestaVinhedo.org.

En este episodio, Marcos comparte valiosas ideas sobre el eco diseño y la importancia de integrar el impacto ambiental en el proceso de diseño de packaging. También hablamos de los retos de mantenerse al día acerca de las tendencias medioambientales enfrentando al folclore ambiental.

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John Glasgow & Jonathan Kenyon | Braver Brands | E46

Episode 46

lundi 19 juin 2023 • Duration 47:09

John Glasgow & Jonathan Kenyon are co-Founders of Vault49.

After meeting at the London College of Printing in the early 2000’s, John & Jonathan founded Vault49. Initially an internationally renowned street art partnership, Vault49 has evolved into a holistic 360 brand experience and packaging design agency and counts Guinness, Baileys, and PepsiCo among its global clients.

John and Jonathan have retained their street art heritage and passion for crafting. They are now dedicated to leading Vault49’s NYC and London studios to deliver actionable brand strategy and bold creative solutions that disrupt everyday experiences, transforming brands and businesses.

In this episode, we discuss the blurred lines between art and design while exploring the mindset behind street art and its impact on Vault49's unique approach to packaging design projects. We also explore steps agencies and brands can take to create a more diverse and inclusive workplace.

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Steve Lamoureux | Design Analytics for Growth | E45

Episode 45

lundi 5 juin 2023 • Duration 40:30

Steve Lamoureux is the founder and CEO of Designalytics, a company focused on developing next-generation solutions for design performance measurement to help brands grow through design.

As a former brand manager at Proctor and Gamble, Steve's passion for package design research led him to establish Designalytics in 2018 to realize his vision of syndicated, standardized design performance measurement and pre-market design testing solutions.

In this episode, we unpack the key metrics and performance dimensions of package design and learn what it takes to create a winning design that captures consumers' attention and desire. Steve shares invaluable insights on how to pull on the emotional strings of consumers. We also discuss the importance of saying important things better than your competitors and measuring the emotional component of a product.

Steve led product development for Affinnova’s cutting-edge research technologies—and later Nielsen Design Solutions.

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Martín Broen | Volver al futuro de la innovación | E44

Episode 44

lundi 22 mai 2023 • Duration 32:12

Martín Broen es vicepresidente de las disciplinas de innovación en diseño, diseño para la sostenibilidad y diseño de productos para PepsiCo en todas sus marcas a nivel mundial.

Martín es un verdadero pensador sistémico centrado en la innovación y la resolución de problemas, responsable de más de 130 patentes y de la creación de una cartera completa de innovaciones y nuevos modelos de negocio.

En este episodio, conversamos acerca de algunas de las lecciones que aprendió a lo largo de los años en su papel de líder de Diseño e innovación dentro de grandes organizaciones. Martín me explica por qué prototipar es la herramienta clave del Design Thinking. También afirma que el packaging es una poderosa herramienta de innovación.

Líder de más de 400 proyectos diferentes llevados con éxito al mercado y galardonados con más de 150 premios de diseño, como IDSA, Good Design, IF, Red Dot, Pentawards, Green good design, Edison, How, CES, Dieline, entre muchos otros.

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Jenni Romaniuk | Unpacking Brand Health | E43

Episode 43

lundi 8 mai 2023 • Duration 42:20

Jenni Romaniuk is a Research Professor and Associate Director at the Ehrenberg-Bass Institute, who is a trailblazer in Distinctive Asset and Mental Availability strategy and measurement.

Jenni has provided advice to companies all around the world on evidence-based best practices for long-term brand management.

She is the accomplished author of three books: Building Distinctive Brand Assets, How Brands Grow: Part 2, and Better Brand Health.

In this episode, we dive deep into the concept of brand health trackers and we explore the anatomy of a healthy brand. Additionally, we discuss the significance of packaging in building and refreshing memory structures, as well as its potential to convey shopping distinctive assets.

Jenni is on the Senior Advisory Board of the Journal of Advertising Research and serves on three other Editorial Review Boards.

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Jon Marshall | Designing for Impact with Pentagram | E42

Episode 42

lundi 24 avril 2023 • Duration 32:10

Jon Marshall is a British industrial designer, partner at Pentagram, whose work fuses product design with strategy, branding, packaging and digital experiences.

Jon joined Pentagram as a partner in 2018. Pentagram is a renowned multi-disciplinary, independently-owned design studio founded in 1972.

Prior to joining Pentagram, he was director of industrial design consultancy Map, which he co-founded with Edward Barber and Jay Osgerby where he created products and experiences for global brands like IBM, Virgin Atlantic and Google. 

Jon was listed as one of Creative Review’s top 50 creative leaders. He has served on the jury of numerous design awards and he is a regular speaker at conferences and design events.

In this episode, we discuss the importance of sustainability and changing consumer expectations, and the future of packaging design as part of the product experience. Jon also explains why packaging should be viewed as an integral part of the product, rather than a separate entity.

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